Document kD8wVwojyO7Jz0yw5kd4vOYNE

) The Chameleon. VOL. I. CLEVELAND, MARCH 26, 1897. No. 1. Issued occasionally-by the Executive Department of The Shervin-WHltams Company as a means of com* munication between the heads of departments and trav- cljne representatives. Edited by the President, assisted by the Executive Committee anti published at the head office of the Com pany, No. too Canal St., Cleveland, where all communi cations should be addressed. Printed and mailed by the P. & A. Department of The Sherwin-Wilfwms Co., 31 Michigan St., Cleveland. The number of copies issued is strictly limited to the persons indicated above. Each copy is exclusively for the person to whom it is addressed and after reading should be .safely kept 01 destroyed. Every person receiving a copy of this is kindly invited to contribute soch matter as seems to be appropriate. If so requested, the name of the contributor will not be giv en, but no anonymous communication will be inserted. "PURE MEANS PURE." The words at the head of this article have become a watchword with certain maunfacturers. They have been largely used in connection with oil colors, and while the sentence referred to has only been used by one manufacturer, its equiva lent has been used by a number. The jingle of the phrase appeals strongly to the unthinking who do not stop to analyze it further.__ _ __ __ Naturally pure means pure, but, this granted, let us for a moment stop to think what it really means so far as this line of goods is concerned. In the mind of an ex pert it means nothing, simply because purity in this line of goods is in no way indicative of quality. This, however, can be best explained by an illustration, and we will take for that illustration a familiar color. Burnt Umber is procured from the earth and may contain all the way from 12 to 40 per cent, coloring matter in the form of oxide of iron, the balance being silicinus or clay matters. We think no extended analysis will be necessary to show that an Umber containing 12 per cent, of iron might be absolutely pure and at the same time be of inferior quality. It has seemed to us on the other hand that the expression "First Quality," as applied to a tine of colors of this nature, might not only cover and include purity but convey an impression far beyond. It includes a careful and intel ligent consideration of many samples, all of them pure. It includes the purchase of the one,which in the opinion of the expert mak ing the examination, affords the best value. It includes the preparing of these carefully selected pigments in the most intelligent and careful way and seems to sug gest an article which no further care, no further expense could make belter than it is. We are well aware that this term may not at the present time con vey this idea to the general mind. The question that confronts us is, can it be made to do so? If it can, it would seem that earnest and consistent pushing of this idea by salesmen would result in impressing Ttpoirtfae-trade ehtrfaeHhat--`Fiest-Quai-ay meant just what it seemed to mean and make it a watchword that would overpower and drown out the meaningless jingle re ferred to above. On the other hand, prejudice is strong. The )>eople whom we approach are not persons who are trained in accurate think ing, and it may be possible that in endeav oring to use a term of higher meaning, we are losing something of force, in appealing to the consumer, that the others are gain ing. If it is true that "pure" is a word to conjure with, and that a stronger and more lasting effect can be produced 1 THF, CHAMELEON. by its use, we do not, of course, desire to cater to our on n prejudices in Ihis matter to the detriment of our business. This whole question is brought up by inquiry received from a salesman in the Cleveland House, who asks if n would not be a good plan for ns to put the words "Strictly I'ure" on our First Uuality Oil Color labels? We feel that the salesmen, being closely in touch with this and likely to be effected in one way or the other, are best qualified to judge in this matter: and we should be glad to have them as soon as they find it con venient, after receiving this copy of Tun Ch ame l eo n to indicate their preference, 1>) voting "yes" or "no," and sending their totes to their respective Sales Managers. ENTHUSIASM. I Have you ever felt it? Of course you hate. If you have been with this compa ny twenty-four hours you imisl have ex perienced it. Well do I remember my first visit to the Cleveland plane. I had not been long in the place before I was greatly impressed with the enthusiasm of the whole establish ment--all of those with whom I came in contact. I soon caught it myself, and felt , then and there, that nothing short of-SQ'dT" a business would ever satisfy my anibi- tion. Enthusiasm goes hand in hand with prosperity, and who is there that does not rejoice in seeing a prosperous man? En thusiasm emanates from confidence, mid is the offspring of hope. It must always be genuine or it is net enthusiasm, hut poor hypocricv easily detected. To be . real, it must be felt, and to feel it one's mind must have good cause for being aroused. For instance, one cannot ac quire much enthusiasm for poor paint; but oh ! what a subjet t for real, genuine, hearty enthusiasm is old S. W. 1'. What fedin :s of pride, what feelings of confidence. i-n it awaken among those who know it, among those who sell it. and tho..v who use it. Enthusiasm is a good thing. Its good to lie enthusiastic over the goods yon sell. In good to be enthusiastic over the funi you represent. It is not a bad thing to be enthusiastic over yourself. Hut it is still greater if yuu can create enthusiasm among othtr\ for your goods your firm, and your self. Herein lies ability and power. If you cannot be enthusiastic over your business and your firm, drop it. Cet into some thing where you can be enthusiastic; your chances for success will be greater there. Enthusiasm aids pluck, enlivens perse verance, and lightens labor. It makes the heart light, and the mind bright. Before 1 close these wandering thoughts 1 want to say, there is a whole lot of en thusiasm up here in Canada over this busi ness. Enthusiasm in the office, enthusi asm m the warehouse, enthusiasm in the factory, on the rood, in the stores, and in the paint shops, on the farm and in the home. It helps lots, too. I.et ns have more of it WALTER II. COITINUIIAM. The l' Oit'Celem~Or_\^aitc/ a>> English journal printed at London and Glasgow, referring to American news in a late numlier, has the following: "The Sherwin-Williams Co., among the very largest manufacturers of paints in this country, have outgrown their already immense establishment. They lately- leased the upper floors of a large build ing in the neighborhood, and in that spare located their printing department Here is done all the printing and binding, advertising priming, colour card work, sta tionery printing, and all such work used by the company at its home and its branch offices." 0007-SWP-000132679 THK CHAMEJ,EON. 1 - - , BICYCLE AIR DRYlNtl ENAMELS. Mr C. C. 8ALLANTVNE. J1 (I AMTOiHI ST , WORTHS*.. To simply say that the "Covers the Earth" ad. is a great success, is putting it too mild, as shown liy the varied use of the design by our customers as well as by ourselves. One of the latest varia tions in the use of the design is that of our friends J. T. Walker Sons, of Washington, I). (J., who are not only one of the most enthusiastic S. IV. P. agencies, but are pushers in business. They recently sent the President of our company a pholograph of their store with the "walking ad." as a central figure in front. First, there seems to be a person, we know not its sex or color, its feet only being visible; e shrewdly suspect, however, from the loca tion, that it is a colored man. Covering the head and resting on the shoulders is a globe, apparently 2)i to 3 feet in diame ter, with various bright colors of Buggy Paint splashed over it. In front and rear of the person are large signs, perhaps 2^ by 4 feet, on which is printed in large let ters, "The Sherwin-Williams Paint Covers the Earth. Sold by J. T. Walker Sons, 204 10th St., N. \V_'" When our custom ers show such interest, and cheerfully, of their own volition, and at their own small expense, supplement our larger efforts and expense, only one result is sure, and that is, a successful business. . Bicycle air drying enamels are varnish colors of high grade. They should give satisfaction if used by persons who under stand painting. As a matter of fact, how ever, they are largely used by persons whose knowledge of painting is extremely ; limited; this may lead to much unjust criti cism. It has seemed to the writer that it might be well to call the attention of all reached by Th e Ch a mel e o n to some points which will tend to obviate com plaints. First. Have the Frame Clean. One of lire most fruitful sources of complaint lies in the condition of the frame itself, when the paint is applied. The frame must be thoroughly cleaned from grease and left perfectly smooth. It must be carefully j washed, if soap is used,in order to make sure ' that none remains on any part of the tub ing. It should, as a precautionary meas ure, be washed with benzine just before the enamel is applied, and the person applying the enamel should he very care ful not to handle the frame after this, t li ease left on the frame through careless( ness in cleaning or handling will result in unsatisfactory drying. If the frame is not leaned so that it is perfectly smooth, it m the full lustre desired. Second. He Particular A/h iu I Stirring. Another jwssibility of complaint may come from insufficient stirring. Varnish paints are harder to stir up smooth than oil paints and a certain amount of sediment may be found in some colors, tbatisquite hard and which is quite difficult to bring to a smooth condition. Stirring this might result, if care was not used, in siqiply breaking up the hard cake and disseminating it through the can in small particles, thereby causing a sandy appearance on the finished frame. Third. I 'se a Good Brush. The char- 4 THE CM ,-1| U KI.F/l.V t acter of brush used is another leason for venture to suy the same interest will lie ex poor results. A well broken in varnish hibited by the American salesmen, and brush is what should he used. This is beads of your diffe rent departments, in the naturally almost impossible to procure, ami progress we are making with the cele the next best is a new brush carefully brated The Sherwin-Williams Co.'s paints cleaned by washing in ben/me. If a new in this great, but sparsely settled country brush is used without proper cleaning, of ours. But we believe in the near future there is a danger that tlu- dirt, dust and it will be a far greater country than it is loose bristles from the brush ntay flow out at present, with the aid of a good paint, in the enamel and spoil the finished appear of which our country stood greatly in need ance of the job. If an old brush that has been used in oil paint is used, there is danger, on the other hand that the turpen tine will loosen up the dried oil paint and that the small pantiles of skin will nti\ with the enamel, ruining the smoothness ! ' ! 1 . before The Sherwin-Williams Company came here. We hope to materially help build up a nation if not in quantity, then quality to equal our great sister republic, to which we are proud to be so closely allied, geographically and commercially. of the finish. Attention to these simple requirements will materially inc rease the satisfaction of lhes-e goods and the failure, give rise to many criticisms. ! 1 I Wishing you and Th k Ch a mk i.s o n every success. 1 am sir, Yours very trulv. <\ I'.'lSAI 1 \N1YNK .... ANNUAL MEETING. Montreal, Match n, 1897. Joiht Editor '-The ChamoUon. Hear Sir: In response to your kind invitation to contribute something of interest in regard to our business, and affairs in general pertaining thereto, 1 take very great pleasure in embracing this, my Begin early to think and plan for this convention, and make notes of anything that will add to the interest and profit of this occasion. This is the way to bring the greatest advantage and success to our selves and others. first opportunity, to congratulate you cm the first edition of your paper, which re- . iir-sr wrr.i . uTr m Tllu hnr,li|Jf fleets no little credit on its promoters; , editor. It bids fair to lie a paper of * ct value to the salesmen of'1 lie Sheim- Witliams Co., of which I have the honor to be counted among the number, inasmuch as a salesman who has lieen several weeks, or months, as the case may be, away from his headciuartcrs will devour with great in terest any items of news he may glean from Tu b Ch a mk i.e o k . 1 canassuieyoti, sir, your paper will be greatly appreciated on this side of the line by the Canadian salesmen, and we will watch with keen in terest all items of news in connection with your large business in the Suites, and 1 37 0007-SWP-000132681 rry ^uATlcC ^2t* /a*cs 0007-SWP-000132682