Document k9m3k26ORVD3NJqg9vXDy44a0

I Irvrmlirr, 1931 THE Ct.EVELANDER tt Life Stories of Cleveland Firms The SherwinWi 11 jams Go. By John W. Hill [KMArL retail store k |mc c at UN Sit|ierior Street v m the birth|))a<t -of tlte Slicrwin-Williama Company, ns far a* plivsical brjriiiiiiri|pi pi, though like manr great industrial viilvrprise* ik birth rcnllr w ar in the brain of tlte nun wlm had tfw* original ih*a on which tlte business wjsf<mmhil. Ilvorr Aldcn Shrrwin believed that there wan a market for ready-mixed paint which wan jtrojierly made and the .Shcrwin-AVillhun* biMiiiru of today it proof of the sagacity of Jii* idea. Mr. Sbcrwin established bin |>aint shirr in 18(10. Associated with him 'Wit? Truman Dunham ami G. 0. Gris wold And tlic business was known a* the Truman Dunham Company. Paints smi varnislies were sold at retail. The mix* mg wn done in a small room tack of tlie store, where the materials were com|tnuiKled and }iut into cans for tlte trade. At the time when Mr. Slterwin first established hit (taint business readymixrd paints were an innovation, not only iu Cleveland hut elsewhere. D, II. Avrriil of yewhurgh, then a separate 1`inmniimtr, had obtained a patent mi n iiaint whieli it v ir claimed would mmi| *Hllc Intta package. .Mr. Slierwiii a v this |iaint ami on tfie invitation of e tlie inventor imoerted the prorrss if iitsnnfacturc. His concliurimi was that 1 .tlie formula being used iimler the jiRlnil would not produce a good paint: At tlie same time lie entirely agreed with Averill that there was ai; market for ready-mixed iiaint*, though lie inlisted that miahty manufacture waa n essential tn tlie surer** of tlie: business. The Arerfll (taint. was rather i widely r for a time, but1 it did not aland up, mi ready-mixed (Mini* were under *n*uieHin. : *J*iiia ,, wax tlte situation > whifft iiieim- ; < fronteil Mr. Slterwin when lie went inti* hiiMiirsN. He met it, by i rigtd adherrnce tonualitr standard* ef mann- ti faetore and for a few year* the business m rm* slowly, but was hcromingestah(Uhrd, Then in IN70 IsHh Mr. Dnnham ami Mr, Griswold derided to draw mil *f tlie business. F.dward Porter Wil liams came do* bringing a smalt amount i of eapiLili which was much needed and a large amount of sales genius and rn(huoiasm which meant even more to tlie young business than capital. This part nership was known as the Slterwin ft William* Company, and there lias been little change in the name since. Tlie two young men, forming a part nership which was tn grow into the largest business of its kind in the world. were admirably suited to each other. Mr. Sberwia knew paints, had a keen insight into the needs of the market which lie hoped to serve, and was an excellent executive, while Mr. Williams had the genial disposition and the [Continued on Page 57] . great miffs is Ike 5kcnein-lFiffsms jdsmi . *** N11600 0007-SWP-000004679 Ikrcniicr, 1931 THE CLEVELANDER 37 LIFE STORIES [Continued from Pmg* JJf] boundless entliuJiiMm which made him salesman of more than ordinary abil ity. Both were convineed that quality must be the oubUiKiiiiK attribute of their merchandise if they were to build for luting -lucrcM. In 1870 Mr. S. IV l*cnn came into the organisation m lHmkkec|ir/ later Iwcnniinjr Ireasnrer and vice president. Under the new partnership separate manufacturing ojwrations were under* taken. A coofter simp wltirli stood U* tween the Cuyahoga (liver mill Canal Road wan leased in 1871, aud a small steami power plant, a sccimd-liami grind ing mill ind a putty riiascr installed. One workman began tire actual manu facturing of {male paints, oil colors and IHitty. Recognition by tile trade of the quality of the product was not long in coming and business liegan to increase to such an extent that manufacturing facilities had to lie made larger. In 1876 Mi. Sherwin began work on an improved tyjie of mill for grinding paint. This mill was develojKsI Uy the et*mjany for iis wii use amt pmved a great incasi. So capably did it |u*rr form that tlie great mill* in the SlierwinWfliumi plants today are changed but little in desugn from the one which Mr; Slierwin pierfected; Under (he impetus of better manu facturing mclkdi tin businesa began to spread ami more facilities were needed. Tin* Canal Road property which hail been under lease was pur chased,lugvtlirr witli an adjoining strip and faetory additiuns commenced. A Chicago olfice was opened in 1880 and two years later tlie retail business in Cleveland was disposed of, tlie concern becoming purely a manufacturer. In I8HJI the business: was incor|>oratrd as the Slicrwiit-Wjlliams Company. use, surrounded by the great buildings which make up the present Chicago plant, whiefi U tlie largest single paint and varnish pU^t in the world. Acquisition of the Calumet business in Chicago, beyond marking the first sx|uusion uf manufacturing facilities be yond Cleveland confines, bad another significance to tlie Sherwin-Williams Comjianj, for it brought into tlie or ganisation George A. Martin, who ia now president of the company and was then a Calumet employe. Soi.lfl I'OUKOAYIONI Established in Chicago \he company WHlsiahImiLpsEthweMeyrre.doiSdjileicarrawvtaiinnsgt aaanmsdaoMupnrat.roWtnfeiplr i oneeWsBrp oorserctaoednstreoafrf,picMieda,lysas.i,nreatoaPiilalieceirfsiicdtaiCrbeolicsathsiotmnbesrna. tnciAnh ing work which set the biisinnSi U|M>n a and a Canadian agency, under tlie man firm foumlatUm. With the incorj>oratinn agement of Walter K. Cottingham, fol tlie real era of expansion commenced, lowed in rapid succession; In 1898 the and that expansionlias gone1on during Cleveland Box Company was organised the nearly fifty: years of its corporate to make the wooden shipping cases then life. Further extension, of manufacturing used for shipment. In 1894 tlie Sher facilitten in Cleveland was aocomplislied win-Williams Company of Canada was in 1888. A New York; office was estab* formed, with Waiter H. Cottingham s lished in 1867; In 1888 manufacturing ojicrations spread from Cleveland to Chicago. Con trolling interest in the Calumet Faint Company was purchased and the Chi- , rngo plant of that company began the manufacture of Sherwin-Williams prod manager, and Canadian manufacturing tqieration* started. As sales increased distribution wid ened^ calling for the establishment of many new warehouses and supply depots in many cities. Finally tlie demand ucts. This' small plant, first, manu facturing unit of tlie company outside pf proved too much for the; Cleveland and Chicago manufacturing plants and in Cleveland, is still standing and still in {Coafimied on Pay* 56] The Clevelander reaches the men who can afford to buy If you have a product to sell to men, if you have a local campaign to put over and you need immediate returns. If you want the most Tor your advertising dollar--advertise in the magazine that reachet the men who can afford to buy. . \ The Clevelander Editorial and Bu.inrM Office .1. 1703 Terminal Tower--MAin 3300 THE CLEVELANDER Dumber. 1931 UATEYER Um type of interior -- eluiie or modern, simple or eiaborate -- in the home, office, building oralore--Enterprise lighting creations in meiai and glass are deiigaei to lend charm and distinction and render efficient illumination. In the (li($iH!eCuni|raajilnrf, with ita multiplicity of light* ing problems, each tyj of fixture blend* with the gen eral interior cflcet^periTurriiM it* villa! function of giving light without glare or annoy ance ni adds dignity to tlie atmosphere. IMi>l Wlvor CMfh* Ru m* >WMn - 1W lllW Co. The illumination of every de* partmeni represent* ll*e scicntifie application of light and heauly to the varying problem*. EnterpriseElectricLightingFixturesInc. 6507 Euclid Avenue I .'ll (Ml Shutter Square A PAVEMENT WITHOUT A BRICK TOP IS LIKE A TIRE WITHOUT A TREAD A SU1STANTIAL feendsffan la a 6m h aal aaaash--H --I ta arnUrtiJ f \ wiHka'Ieeffc wow md wsadraiMafisf tmm nil imm oriadpia balds tnawNiii A brich tsg *mscfc>aedfiMaialaifiwfMads6#a. A brick *t mc *4 ca* rdaa. It dafia* oSMM*harii chaafsi aad dm aetnack and sagasa tha foaaditioa la 'dWattpadaaui " a - 1 VIMfiad Irish lam yam laayw <ua aay aafadaa aiMalaMadahrmN saa--madi m taadv karri--I kafk--daa aal pH ar spall aad Is ha* Ip dampy, far ad aaaaaaiy, mmtn samic*, sad Ian awhrimapcs\ S wHtl brisk. a. a 01-00 PAVK4Q MIQC MANUFACTURERS ASSOCIATION v it r if ied BRICK p a v e me n t s It taU. BRICK T,, to Complete a PAVEMENT LIFE STORIES [Camiimmed frmm P**ye 97] `Ml an eastern plant, at Newark, N. J., was built and put into operation. At tine same time a linseed oil plane was built in Cleveland, marking the first step in the company's plans to make or control sources of all raw material* used in its product*. Mr. Witliama, wlm was rice preai<dvnt and: general; manager of the com* pany, died in 100*, his death ending a tlurtyfour^year , association with Mr. Slrerwin. Walter H. Cottingham was called to become vice president and showcd at once titat lie had tlie organ* iBationgciiiusto carry an tlic upbuild ing of the company which Mr. Williams had in liand. Mine* were bought in New Mexico and a sine smelting works established in Missouri. New sales of* tier* followed and in 1005 the purchase of Lewis Berger Sc Sons, a British house, gave Uie company not only out* lets in tiie British possessions but the line of formulas for coach varuislies, then much in demand. Amc mc a k Drx* HE coming of the World War in T 191> seriously affected Murces of supply for paint dyes* but the SherwinWilliams Company had been doing a great deal of research on dye manu facture and when the war shut off Ger man supplies it wa*1 soon able to offer American dyes, not only to the paint in dustry but for printing inks, textiles, leatlier and other commodities. In: 1916 (lie;Shenrin-WilHsms Com* fiany lield a jubilee convention to cele brate tlie golden anniversary of the es tablishment by Mr. Slierwin of the little retail business on which : all the com pany's far Aung activities were baaed. The nest year the acquisition of the Martin-Seneur Company of Chicago and its subsidiaries greatly widened the out lets of tin Shcrwin-WUlisms Company for It* basic products. Following that purchase easae those of Hemingway St Company of New York, the Detroit WhiteiiiLead Works and the Acme White Lead & Color Works of Detroit. Mr. Cottingham retired in 19Y3 and moved to England to make his perma nent home, being succeeded by George A. Martin, who ia president today. Ex pansion ha* continued: under ibis man agement. The advent of'lacquer into the paint industry found the company ready with ita own lacquer products which have greatly increased its business tod its December, 1932 THE CLEVELANDER 29 prestige. In recent jein tbu Lowe Dfoihen Company of Dayton, Ohio, aim! John Luca* A Company of Phila delphia, with many hranrliea, have liren added to the Slwrwin-William* organ isation. ' Shcrwin-Wi'lionM manufacturing and sale* units command the trade channels of the world ami iti advertising slogan aniHHiiK'Ci thati its products "cover the earth." It is an nulstanding example of the manner ini; which Cleveland maun factoring instiLfitinii* are carrying (hr name and the industrial repiilatimi of the city wherever men can read ami understand. A particularly interesting feature of the Hhcrwin-Williams ! litisines* is the extraordinarily Jargr jierrcntagr of II* product which goes over the cuwiilrra of ri*taifidistriimtoRs all over cue world for Male to Urn individual consumer. While tin* `mpmiv has kept its ftiH*hnre of tin* rnpidtv expanding industrial mar- kri; it is still Irnr that .from fin to 7(1 |h t <rut. of its product passes through (hr hand* of retailers lit small Inis ami helps : in lieantifyiug and prcser\ing Intmrs ami household articles all over I lie world, wliich makes the iane and home city of .Shcrwin-Willfama familiar everywhere. :i The uShcrwiui-Willianw Company Isas outstanding hU/l'iti shares i of ft jirr cent preferred cumulative stiwk of flflfl par value and .ilurei id mn* mon stock with par value of $25, a total stock liability nf $12,312,175.- Net protit for tlie itical year ending August :U, 19.11, was $n,2*2`i.7.12.D2. lhitli pre ferred and common dividends for IfhTI were paid and the company has1 a sur plus (if j, $1.1, t id, IK (.50, with' current . assets ofj 4*2fI>7fit)iAOH.iS:| ngainat current lialnlitics of 3,1 HIV,.'177.73. O.VVICItU* a n d Dih k c t o m* e o r g e a . ma r t in i* pn-sMimt Gof the company; If. D. Whittlcser, C. G. Hull, H. J. Ham and A. W. Stcudel :rc vice presidents; IM H, Schroctler is treasurer, and1 T. G. . Murphcvj is sccirctarr. Director* are Geo. t !-! Bishop, C.'G. Bull, W. S. Cnttingharn, Harris Creech, Cyra* Eaton, Hs J. Main, C. P. Jarden, D. A. Kohr, George A. Martin, Z. E, Martin, K. M. Richardson, K. T. Trigg, II. D. WliiulcJCT, K. M. Williuu and I. W. Wolcott. Executive offices of the cootany were removed ai year ago from die old Canal (toad building Ur the Midland Bank budding, while the Canal Road property still houses tlie North Central District offices, shipping, Cleveland factory and printing pliant rN I Te XEPMOME CAULS g e t ma n y e x t r a , o r d e r s How can we call on more customers each day . . . contact each one more often . . . keep sale* costa down? These questions are being asked time and again by salesmen and sales executives; Many firms have solved the problem by supplementing sales* men's visits with telephone selling. Among these is a Cleveland cement company,whose salesmen contact dealers and contractors by tele* . phone frequently between visits. In many cases they have closed sales by telephone which wore left undecided on previous visits. Telephone selling pays. Ask your telephone Business Office to supply you with the key town plan of telephone selling. It's free. ` THE OHIO BELL TELEPHONE COMPANY umi , **:;-r- 10007-SWP-OQQOQ4S