Document k9dxXXZYV2r3m59YMvkR55YzJ

-040520 0007-SWP-000123912 Question #li . / WHY ARE WE ABIE TO MANUFACTURE SUCH HIGH QUALITY HOUSE PAINT AS SIP? Answer: Over 60 years of paint manu facturing and scientific research have resulted in superior knowledge and skill. We manufacture every im portant ingredient. Then the finished product is made with machinery of our own design and under the most exacting supervision. Thus we are able to manufacture the highest quality paint ob tainable. Question #2: WET CAN'T OTHER MANUFACTURERS COPY SWP El- ACTLY WITH OUR COMPLETE ANALYSIS ON EVERY PACKAGE? . Answer: The label analysis reveals the basic ingredients only but cannot show tile real quality obtained through fine ness of grind, secret methods of proc essing and manufacture gained through SO years of scientific research and paint manufacturing experience. Question #3v WHY DON'T WE TERM THE INGREDIENTS OF SWP AS "RAW MATERIALS"? Answer: Because all materials are fur ther refined or processed before becom ing a part of SWP. togas SN TW855| ii ft 'Si.- fl id&^icfM Jm hf--*- '1 fei? -l B0U '* . .*, -r * m * ii lea tlon ... ...... ..^ _. GIVE THE IMPORTANT CHARACTERISTICS OP EACH FIGMENT USED IN SWP #471 Q.S. GLOSS WHWB.. Answer: White Lead. Carbonate - strong adhesion to surface, `less oil to wet it. Ozlo (White Lead Sulphate and Zinc Oxide) Is really a fortifying pigment when used with lead because of slower rate of chalking. Creates a tighter film. Titanium Magnesium - whiter than lead or zinc - more hiding power - fume resisting. Question #5: ____ WHAT IS THE DIFFERENCE BETWEEN SW OZLO PIGMENT AND THE COMBINATION 0? LEAL CAR BONATE AND ZINC OXIDE THAT OTHER MANUFAC TURERS USE IN WHITE PAINTS? Answer: S-W Ozlo pigment gives all the advantages of both White Lead and Zinc Oxide without the faults of either. S-W Ozlo pigment is one single pigment always found to be a chemical union of sublimed White Lead and Zinc Oxide, whereas Lead (Carbonate or Sulphate) and ZinC Oxide always remain separate pigments whenever a manufacturer mixes and grinds them together. Question #6: WHT IS SWP SUPERIOR TO WHITE LEAD? Answer; SWP is superior to White Lead because it hides better, spreads far ther, is more economical and durable and is as easy to apply. It retains its color better and assures a more beautiful surface over a period of years. SWP washes beautifully. 0007--SWP--04052 3 0007-SWP-000123914 Question #7! WHT ARE THE DARKER COLORS OK SWP COMPOSED PRINCIPALLY OF PURE COLOR AND OIL AND PRACTICALLY NONE OF THE AFOREMENTIONED FOMENTS 7 ` Answer: In order to have clear dark colors the pigments have to he used full strength. If lead, zinc, etc., are added, thO colors become tints and lose their depth of color and brilliance. (Question #8: TEE FOLLOWING- ARE THE EIGHT MORE IMPORTANT POINTS IN FAVOR OF SWP TO CONVEY TO THE CONSUMER. - Answer: Greater cover - Why? swp covers more surface per gallon because it contains Oslo, is finely ground which makes a closer knit film and greater opacity. . Quality of Covering - Why? g^p C0VBrs better because of the blend of pigments used, resulting in solid covering. Pemanent Colors - Why? ^ g*p colorg are made from colors manufactured in The Sherwin-fllliaas Color Works, and are chemically pure and must pass the most rigid inspection. Thp earth col ors used in the darker shades are ge . lee ted from all parts of the world. Uniform!It - as a,niMrmiTM Co. adheres rigidly to standards of materials, colors and workmanship, which absolutely guarantees uniformity* - .rr rrf 1 ritvfavx*n. d ii'-M . *" i -fi.' 1 0007-SWP-040524 8 0007-SWP-000123915 easily "because of the proper formula tion of Oslo, combined with the other pigments finely ground, and pure lin seed oil, which gives the finest brush ing qualities# Maximum of Durability -* Why? gfp is more durable because of the fine quali ty of the ingredients used in its careful manufacture, controlled chalk ing, uniform formulation aM self cleansing surface. Beauty - Why? SWP covers both rough and smooth boards with a gleaming fin ish# The paint goes well into the cor ners and over the edges# There are no harsh brush marks or cloudy spots where the paint doesn't cover well. Econony - Why? ^en using good paint (SWP) and having a good painter to ap ply it, this way Is certain of the best results and. long life, which is really saving money on the painting bill. Jewel* gallons of SUP are required for each Job because of its greater opaci ty. Question #9: THE HEAVIER AND THICKER THE PAINT, THE BETTER THE QUALITT - IS THAT THU!? Answer: A heavy and thick paint does not always signify better quality be cause it may be heavily loaded with lnert pigments to gain weight, or it may have water added to give a false, thick consistency. 9 0OO7-SWP--040325 0007-SWP-000123916 SIP UNDERCOATER #450 Question #10: WHAT IS THE PURPOSE OP SWP UNDERCOATER #450? Angler: To uniform either new or old surfaceg and to produce an even degree of sheen and sealing, build and hiding, thus forming a surface that would be the most satisfactory and produce the longest-lived finish coat. Question #11: ARE THE PIGMENTS IN #450 UNDERCOATER DIF FERENT THAN IN OUTSIDE WHITE #471? Answer: No. However there is more Carbonate of Lead, in the undercoater for adhesion. The finish coat #471 contains more Oslo to give greater fume resistance, and control chalking. The #450 does contain different oils than the #471. Question #12: K)W IS SWP #450 UNDERCOATER DIFFERENT FROM OTHER COMPETITIVE FIRST COATERS? Answer: Most undercoaters are applied to prevent suction of the finish coat. SWP #450 does a two-fold Job. Dual purpose oil (raw and processed oil) - raw oil for penetration, anchorage and bond - processed oil for sealing and uniforming. This combination also pro duces an eg-she 1 finish - perfect for the final re-coat job. - Question #13: SHOULD SIP UNDERCOATER PE THINNED? . Answer; No- Because the addition of linseed, oil throws the dual purpose oil out of balance. The oils in #h-50 are formulated to uniform surface, produc ing an eg-ehe1 sheen over siding, un ' painted or previously painted. The addition of more oil simply thins the mixture and as a consequence the prod uct, as manufactured, loses some of its sealing qualities. Question #14: WRITE A SPECIFICATION AND COLOR RECOMMEND ATION FOR PAINTING THE EXTERIOR Of A NEW 8-ROOM, 2-STOHT RESIDENCE, FRAME CONSTRUC TION, (PINE LAP BOARDS) SHINGLE ROOF, GAL VANIZED IRON GUTTERS AND DRAIN PIPE, FRONT PORCH STONE FLOOR WITH IRON RAILING, SOLID WALNUT FRONT DOOR. HOUSE IS SITUATED UN DER 3 LARGE SHADE TREES ON A LOT 100* I 160*. TYPE OF HOUSE MIGHT BE CLASSIFIED AS MODERN AMERICAN ARCHITECTURE. THERE ARE NO; OTHER HOUSES ON THE BLOCK. THE TWO-CAR' GARAGE IS AT THE REAR OF THE HOUSE, IT IS OF THE SAME CONSTRUCTION. Answer: GENERAL SPECIFICATIONS: All material used in the paipting of the exterior of house shall he materiala manufactured by lEhe Sherwin-Williams Co. No painting is to he done in damp or foggy weather and sufficient time is to he allowed between coats to insure thorough drying- Materials requir ing thinning are to he thinned strictly in accordance with these specificatiofts and are to he thoroughly mixed. Paint- Ing is to be done "by coupe tent mechan ics using proper tools in. order that the final finish will he smooth and free from brush marks and laps. BODY OF HOUSE (Exterior); All knots and pitchy places in weather-boarding are to be coated with pure orange shel lac before application of first coat. The entire exterior of the< residence and garage, unless otherwise specified herein, is to receive three coats of SheTwin-Willlams SWP Undercoater #450 and #471 Outside White Faint, thinned for each t o at according to label in structions. All nail holes, cracks, etc., requiring putty, to be puttied after first coat has been applied and dried, using pure linseed Oil or white lead put tj BUNDS OR SHUTTERS AND LATTICE-WORK: All blinds or shutters and wood lattice work, if used, are to be painted with three coats of Sherwin-Williams Paint as follows: All coats to be SWF #362 Fr. Crown G-reen, thinned according to label instructions. WOOD SHINGLES: The wood shingles on resident and garage are to have one dip coat and one brush coat of SherwinWilliams Preservative Shingle Stain, He Green #G-7'2. Shingles to be dipped in stain about two-thirds from end and placed in loose pile to dry before be ing installed on roof. The one-brush coat Is to be applied after the shin gles are nailed in place on the roof. GALVANIZED GUTTERS AND DQWS-SPQUTS: Gutters and down-ripenta to Vj painted are to be washed ?ri fc/i a ^ Acetic Acid Solution before pointing, The first coat is to be Sherwin-Williams TMGal~ 7iten thinned -Kith I ?t. Pure Turpen tine per gallon and. wheu dry, to be painted frith two ajaaitioonl coats of S'fl? #471 Gloss White, thinned aa for the second and third coats for body of house. Irside of gutters to be treated the same a? outside. The second coat 1 ' to fce eppljec t o gutters and down spouts 7ithin ?b -;0 4C hours after primte coat is applied, weather permit ting,. MASONRY AND CEMBTS: The outside of curtain-wall foundations, either brick, stucco or concrete, and the outside of all chimneys both above roof and out side chimneys from ground up, where face-brick are not used, are to be paidted with two coats of SherwinWilliams White Stucco and Concrete Paint, thinned as follows: Pirst coat: 1 gal. Stucco and Concrete Paint* 1 gal. Stucco and Concrete Mixing Sealer. Secohd coat: The Stucco and Concrete Paint is to be applied as it comes from the can. At least 72 hours drying time shall be allowed between coats. EXTERIOR PORCH CEILINGS: Exterior porch ceilings to be finished with three coats of Sherwin-Williams Rexpar Varnish. The first coat to be thinned with 1 Pt. Pure Turpentine per gallon of Rexpar Varnish. Second and third coats to be applied as the material comes from the can. The first and.' sec ond coats are to he sanded lightly -with fine sand paper when thoroughly dry. SOLID WALNUT FRONT DOOR: Front walnut door to he filled with S-W Paste Wood Filler, tinted to natural color of wood and allowed to thoroughly dry then sand with fine sand paper to a smooth sur face. The door is then to he finished wi th three coats of Rexpar Tarnish, sanding lightly between coats. After third coat has thoroughly dried (at least 72 hours) rub to a velvet finish with pumice stone and water. FRONT PORCH IRON RAILING: Iron rail ing on front porch to he cleaned of all foreign matter and given one coat of Era-oik Metal Primer, followed "by two coats of Kem or Auto Enamel Black. CAST IRON FOUpATION VENTILATORS: To be treated the same as front porch iron railing* *+ In recommending a color scheme for a house, proper consideration should be given to the surroundings, whether a large or small house, the mode of ar chitecture, etc. In other words, a house not situated close to others could use any type of color scheme. A light shade gives an impression of a larger house, etc. Bead "Simple Fun damentals of Color" in a later chapter.