Document k9YK0mLjR3EnGpOO98GKppO5y

9 o LIA17146 _, --- --. LEAD INDUSTRIES ASSOCIATION O CAST 4INS STSKCT NEW YORK 17, H. V. *07k*T la, 1959 soBJirr: h t ]u f *?>y rgvgjQPKgg t o p To the UxSurtry Daralopaast CcMdtta* of the lead Inductile* Association s i . Cfc the follwrlng peg* you vlll find) (l) the Iniartry DerelojMut budget which u approved lert year far 1959, - {2} the eaticated actual expenditure* la 1959, (3) roc emended budget figure* far i960. Zmedlalely following thee budget data Is an estlaata of our curt position at the end of 1959, together with lafaraetlco regarding the rubcriptlon rate* per tan for both 1959 and i960. Each itea In the budget 1* rubbered and la explained In aare detail on subsequent pages under the mm osbtr. It vu agreed laat year to ellalnat* the various jroactional divisions, uae up the reMrvea In thalr account*, and cceblne the account* Into c m Zndurtry Orralopaent fund. Aa a rerult, the budget data are preeested In consolidated fora differing free pxwrioua preaeatatlona. It ebould be noted that euthcslxatlon vu glees laat year to draw 152,000.00 fraa reeerrea and that approximately 1*3,000.00 vma actually thua used. It should also be noted that lacone frea eubscrlptlooa In 1959 vu $16,000.00 Iran than eatlaated. Tary truly your*. treasurer .' * - . i,i--i m'; we;iim WI4WWWWWWW9W ! Inwn>wy i ! i f f wj 'm,wml '' ' 'h 'ii is m1 11** w n w m p p w i iiw i;f w p w p w ip iiip r ' *i!pw iiw u*H gui.nn i * i n ! wnwi iiim m y i awww.mw.iM. **,,sawwHMjLMeWMpwp**WP3r.<Ti*Ra^^ _wdi >&vU nfl ..-a.- c|;jj;....,^,.*afe.-- LIA17147 V am* -aaV"gU.:-i.....*>, flcaawr pcvg&Maff nwa Kircg Hft i Publication*: leed* Architectural Plywr* 4 Construe* tlon Bulletin* Reprint* Cersnic Supples**nt* Pigaerrt Technical Letter* Sweet1* Catalog* Bettery Brocbur* Shielding flyer* "Lead Work for Modern Plashing* Total Publication* Approved _I22_ Estlasted Expenditure* BecoaaendsA 1959 I960 21,000 $ 81,000 $ 82,000 6,000 1,000 4,000 6,000 6,000 8,500 3,000 8.000 59,500 4,000 1,500 T.500* 1,200 6,500 8,500 -- -- w 44,200 5,000 2,000 3,000 3,ooo 7,ooo -- -- 3,ooo mm t5,oco Publicity Convention* 4 Exhibit* Apprentice Contact 7.500 16,000 500 7,500 15,000 600 7,500 15,000 600 Advertlslng: Product Design Ccnrtructlca (Metals) PlgBLurt* Ceranic* Total Advertising 12,000 6,000 14,000 13 000 45,000 12,000 6,000 14,000 13,000 45,000 12,000 10,000 9.000 10,000 41,000 AdBlnletratlv* 4 Technical Service: Salaries 4 Tan* Rent Consultlag Pec* Travel Test Progren* 09,500 5,000 5,500 19,000 1,500 Meetings Mailing Association Due* 1 11,000 Telephone 4 Tclegrajfc Bock* 4 Subscription* Miscellaneous 4 Contingencies Total Administrative 4 Technical Serrlc* 131,500 Prcootlon at Research Results " 86,000 5,000 2,000 16,000 1,500 1,500 1,000 1,500 500 700 500 4,000 122,200 -- 85,000 7,000 3,000 17,000 1.500 1,500 1,000 1,500 500 TOO 500 4,000 123,200 30,000 Total Basle Budget 260,000 834,500 262,300 lev Protect*: Motlcn Picture Buslnese Paper Advertising Sweet's Design Catalog Solder Radiation fihieldli* Chemical Construction Total Rev Project* QRAXD TOTAL -- -- -- mm * -- -- 3260,000 -- -- ** -- -- 1234,500 y>,ooo 20,000 6,500 3#000 6,500 6,000 92.000 354,300 # Include* <3130 fra* reserve* set up in 175. ; . ' WEM-i -- !-lll*^"r 'l *** . N 3382.01 I! WPI impwi ^11. nn WH jjg.mMpl" wr ^ `**V L IA17148 ra^ h(i rousrrRT rcvrrja'wgr? rap guaaj Balance, January 1, 1959 Receipts, 1959 Expenditures, 1959 Balance, January 1, i960 Eat lasted at Beginning of 1?5? . 80,000 ' 208,000 288,000 260,000 26,000 Eatlaated as of loeeaber 12, 1959 80,000 192,000 272,000 aittto J7,000 Subscription rata per ton JOj la 1999* Estimated rate for basic budget la i960 would b kO^ per tea. Tor each 14 per tec subecrlpticu rate it Is ertlasted that $6,800 would be subecrlbed. m m iin iu i h iiiiw iiii iii'ro pmii.iW ^ninini m a n ia I W j i(i nw H j ^ pin- *'!* ! Ilflj y^Twa.  1.111-mmuii h id i . 't~ yriflg b'iih -i --TLTIAT1,T7T1,hT^""" "' * ZXFL.-XXTZ&I cr XHagrmr EEvmgHhiyr mo b u d g e t p b b *K* 3 I. "Lead-* This elght-paga quarterly ecteraal bouse organ, printed la tvo color* sad circulated to over 50,OCX) people, 1* new entering It* thirtieth consecutive Tear of publication. It la the aourc* of y valuable Inquiries. It ehould be continued. If any change 1* and*. It should be la the direction of larger circulation, acre frequent Issues, aore png**, or acre color*. It precede* all lead product*, a*v and old, octal* or chmlcal*. 8. Architecture! Flyer* aad Cocrtructlai Bulletin*. Three Construct!cn huilrtlna have been circulated to architect* (lad builder* In the pact. They give detailed specification* aal lnstallailcn lafcraatlaa oa peclflc lead building product*. Their continued publication vaa recenecoded by Ehldnore, (Vings A Merrill. This fir* alo rcccnacnded a *erlc* cf flyer* for architect*, each describing a particular con struction .Job Involving lead cad bev It vaa u*ed. Two have been laeued sod they should, be continued. 3. Reprints. These ore principally staff prepared technical article* thnt appear la the trade press aad ire reprinted for special dis tribution and fcr answering Inpiiric*. They say deal with asy lead product but often have to do with lead for chaalcal construction or radiation shielding. Three reprints were circulated this year and a fourth 1* expected soon. A. Ccroedc Supplcnents. These ara additions to our technical data book, "Lead in the Ctnaic Industrie*," designed to keep the bock up to date, four hove been Issued, tvo cf the*, ooe tvo-page and one eight-page, in 1959- They ncy cover any application cf lead in ceraica. J. Ptgaeat Technical letters- t&lle devoted prlearily to red lead prlarr* In the pest, these nuy new be devoted to technictl inforactlan c* point* using cny lend pl^-xnts. fourteen have been l**ued la the past, but since cur *upply of tray l*ues is exhausted, a new "Letter" ra* arizing the beat painta in earlier letter* 1* badly needed. 6. gvect1* Cattiers Fter two years we hove had two feur-png# catalogs on lead reefing and flashing and Its! pl-nzhing In Sweet's files for architects and for light construction builder*. If lead 1* to be sold fcr these purposes, wo believe it to be elaort a 'rust' to continue these, tsA In this Skldscrc. Owing* and Merrill concurred. 7- Battery Srcch'ire. Thl* brochure on lead-acid bdtery-pevered Industrial, trues* 1* oharst ctnpletcd end *hould 1 rcay fer circulation early In i960, it* cost being covered In the 1959 budget. Jte provtslca, therefero, need be aade for It In i960. '' .'ijnyiwi I fJ' i gffW--. nr***1* W. LIA1715C ........linlm txpi^nAtiofl ar 2ft4ut*? rmd >Dfl|tt Itcat 8. Shi tiling flyer*. In lieu of th**c flyern or* radlfttico ehieldli^, c oppcrtur.:.: > v c j presented to prepare a eaoprchenslve article cn the ueject for "Material* la Design Engineering " S.nc this would givo tie subject auch wider circulation at no cost, v* concentrated cm til* article, vhlch, tie editor Icfoms ua, bn* been accepted for publication although tie date boa cot been scheduled. We expect to obtain reprint* under Ito* 3. 9- "le-jj Vorfe for Modern PI u.-ting - * Our supply cf til* plumb1rg texttoo*., which bo* gone through three printing*, 1* again exhausted. Another 3,000 coplc* should now be printed but, since til* book IS sold, the cost vlll be recovered over the next tire* to five years. 10. Architect' Handbook. Work vne not started on this rather expensive piece cf literature rccrracndcd by SStldaoro, Owing* and Merrill, portly because of loch cf tlac and portly because incaom was less than esti mated In 195?- Also, crly part cf the cost was budgeted. It Is felt that publication cf til* bock should be delayed until 1961 when It 1* hoped that, upon retirement of cur field non, who has specialised in pitching end sheet lead verb, he cen be replaced by a nan with brooder architectural or ccxistructlon experience. The hook could be ore effectively promoted that way. 11. Total Publications, The total rocananded for publication* In th* lysG Budget ia r.pproocInctely ?5 per cent Is** than approved for 1959Hcvcvcr, vc believe it give* us a realistic coverage cf a variety of lead products In vhlch market opportunities cxlrt,within our ability to produce In good quality. 12. Publicity Thl* work 1* handled through our agency and cover* preporm* tlcc of feature article* on any lead products for the trade press. A nueber of article* have been published and vc believe the work should be continued os It doe* not duplicate publicity work dene ly the staff Itself, since the arterial docs not generally go Into tbs technical detail of staff-produced articles and is acre general In nature. 13- Conventions cr.5 Exhibits. These involve displays at the Design Xnglnccring Show, the Chemical &ov, the Home Builders Show, and tbs Pliachcrs 2iov, tba same os in 1959- All except the last include a vide variety cf lead products, both metal and chcdcal, aad Offer good opportunity to display new products. IV Apprentice Ccotcst. Uc believe tbs modest cost cf supplying anterials and prises for this coetcrt, vhlch includes a wck's course for train ing instructors. Is money veil spent and should be continued. 15- "Materials in Design Ers'-nterlns" and 'Product Engineering." Six advertltlng pages in the formr and seven In the latter vers used for the first tine this year. We believe the seme schedule should be continued. These ads toll about modern usee of lead to s large of people engaged In the development and evince ring af all kinds Of industrial products. They con create nev thinking about lead and amcourage others to experiment with lead in any form In the solution of problems. .nr'c.^- I- -in--iirim^-ridNiHl I'isSm n rriii ,r -A ilP' nww.. X1**1 y-f ii| W&101' 11 Wf'CTW ' V . ,>.i'ii>i'i"aii.Wi.i< m '> j -'wmcjn LI A17151 i 1 1 Explanation of Industry Devclojsscnt Fuad Budget Iteas ri| 5 16. Cor.rtrMctico (Metals). Rsl year w used tlx pages la "Engineering K VI, r^ccrl" to proc.otc ctallic lead product*. V believe that p*./c t shi.ld bo devoted tc these product* in 1$60. Our experience vlth this publication be* been highly gratifying, both the cumber and quality cf inquiries being exceptional. Our ad* have been rated high Lb readership and attention. 17. flg~cr.t Seven page* In "Zb-flns*ring Bcvs-Ricerd' and *lx la "Marine thieverlag/Log" verc uaod to pronote red lead prlocrs la 1959- It la proposed to reduco tha nusber of page* la the fjzpcr to four, aalatala the six-page schedule la the latter, and uae^thoec(page* of our prvsesT chedule la 'Metal Product Manufacturing," &c*r-de voted to cerastes, far paint* such as lead pearl plgaecta and others suitable for baked unseal flnlshe-s co bote appliances, vbcrv no lead 1* now used- In vlev at a caepctltlvt situation aarmg our snufseturing BMsbcra la which acne an aov strongly prenoting basic lead alllco-chraastc against red lead, oar advertising on structural steel prlscrs vlll have to be soar* general la nature. Also, sane cabers are acw spending large s u m c o adver tising their ovn primer*. lfl- Ccrentes. Although the Cerealc* Technical Coecrittce reccmsend* the aaac advertising budget for i960 as for 1959, this rsccnmcndstlcxi bee been slightly and* fled aa a result of the heavy schedule co cerastes la the pest. Three Instead cf six cages vould be used la "Metal Product Manufacturing" (see Itea 17). six pages vould again be used in the 'Cersnlc Society Bulletin,' but four Instead cf six page# vcnld appear la "Ocraclc Industry, * "Ccraedc Age' and 'Brick and Clay Bocord," and three Instead of six la "Ccraalc Bovs.* 19. Total Advrrt 1 sing. The feregeing rec.-enmdstions vould reduce total space advertising cost about |4,000.00 or nearly 10 per cent. Saw changes In exact space used eight be decided upcc after further con sultstlcc vlth cur agency. For txacplx., It Eight be found advisable to use six 3/4-page cr eight 1/2-page ads la a certain publication Instead of four full pages st no charge la cost. 20. Salaries and Social Security Taxes. Bccsuso of tha scsevbat confused situation existing in lead prlscrs, the need to be less specific aad technical to our sales approach as a result thereof, sad the large suss being spent to prenote certain lead prl:rs by individual members. It secas advisable to dispense vlth tbo services cf our part-1las technical paint field aan. thus i960 salaries arc expected to be scncvbat 1over than la 1959* 21. Pent. In anticipation of ovlng to larger office space as already approved by tbo Executive Cccalttec, a saecvhat higher alloveaco is ade far rest to tako care of this Fuad's share of the increase. 22. Consulting Foes. These arc to provide for our regular consultants on paints aad curaaic* vboso services are utilised on a per dlas plus expenses basis. 23. Travel 21 1mi nation at e port-tlac point field asa Vnis reduce travel axpenso scmcvbst. U *WVW Vm,m ^ "V. v.t" 'M < *" "W "O* HP1" I ||| nfrijiwlart . V ahwr.-' vra'-- - '' LI A171 52 .***-.*.:* ;-------- Ikpltadtlce dr Ib&idtfy Swtla*ns* Find hddgrt Item ~ ~ Pi| 6 24. Tort Proprsaa. Ft c o tlae to tlae ve are called upco to harva modest test* nade to evaluate a lead product (aa In point femulation terta, sort cf the coat of which la borne by mnufectmrlag ambers) or to detamlaa a cauae of trouble or failure of a lead product (part at technical service). 25-31. These Item would all appear to be eelf explanatory, with budgst eatlaatea baaed aa peat axparlsnca. J2. Total Administrative end Technical Serrlca. Cm total tor tbeae pur* poses recouaeaded far I960 thus approximates the total estimated ex penditures for 1959. 33* ^reaction cf Beta arch Results. For the flret tlae It appear* that the Itxpaaded fteeearch Progran will have arrived at reeulta la aeveral projects that will ba ready far the promotion rtag*. To be aora apeclfle, It la expected that prcncticn will be neceeeary oa aound and vibration attenuation, continuous cable aheath extrualoa, lnpreaaed current anodea, and perhaps certain ceradc eppllcatlcna sonatina during the year. Major coat would doubtleea be ccncestratad cn the aound end vibration project*, the ether* being relatively alaar ex penditures. Bom of thla $30,000.00 would actually be apaat until apeclfle prtxactlcnal actlrltlea with aore accurately aatlaated coat* are preeented to the Camlttee and appaeved by It. 34. Total Be*lc Budget. Tbs total baalc budget, composed of all the fore going item would epprcxlaate that approved far 1959 aod would ba higher than that actually apent la 1959 only by the -- nnt aet aaldt for promotion af reaearch reaulta. -ooOoo- la addition to Item 1 to 34 covered la the baalc budget, aeveral other are project* ahould be canalderad, aa follow*: 35* Motion Picture. In accordance with the whole concept of encouraging people to take a new look at lead In the light of aodera technology, a action picture to tell the broed atcry of the aodera uaag* cf lead ahculd be moat helpful. Thla ahould not ba a dry recitation of lead'a may uaea nor of lta hlatory and antiquity. It ahould, rather, ba aa exciting dreaetixatlon of the employment of both old and new lead products In Dodrra technology, with ecpbaals on reaearch and sent crystal gazing Into the future. It should be about a half-hour film for showing to business, civic, technical, school and other group#, with one cr nor* shorter versions, cut fro# the original, aultahla for television showing. y6. Bust nets Peter Advertising. It la felt that It would ba scat valuable la creating Dodcra thinking about lead eacag business and technical leader* and In suggesting new applications, If the Association could undertake a modest advertising canpelgn In coa or nor* such publications as 'Business Week" or 'Scientific /toerlean.* !b# asm approach, dra mtle presentation of aodera uses and the properties of lead that sake then possible, la envisaged. . t > . f r *: r ! 5 ! LIA17153 -*.W ,- .a*.*W-..>; ' 11V rtttri At.h-Trtlfr *>*&-* . - Sxplanatloo of Industry Dwmlosmsnt fund Budget Items Hgm 7 9 37. gv-et1a I>lgn Catalog. To iupport the present advertising la ''kaleriaia In 'it's ign ingineering" and "Product ffcglneerlng," It might he vise to Insert ahcxit s 12-page catalog la Sveet's Design Bvilneerlng file, vhleh has a circulation of nearly 20,000 design engineers la all Industries. Such a catalog vould be designed around the propertls* of lead vlth sxseples of practical applications of these properties. 3d. Solder. Bov that the "Soldering Manual" has been published, oar Solder Committee has suggested that solder use might be expanded If Industry understood mors fully Just vhat solder can do end bov to use It to tabs full advantage of Its properties. It van suggested that series of round-table meetings la different parts of the country, to vhleh solder users vould be invited, be sponsored and addressed by a panel of experts Iron our members vbo neks solder. Mother suggestion vas to issue a series of flyers shoving la a practical vay bov solder has been used to advantage la specific instances to solve a Jointly problem. 39. Radiation Ehieldlcg. It has been suggested that a survey he ante to Atumne now men lead Is being used for atomic shielding, la vbat fores, shot Is the eocpetltlcn, vhat applications appear to offer beat future possibilities, and vhat can be dene to taka advantage of and foster these possibilities. It la believed that such a survey might be competently cade by "Buclecnlcs" nagarlne at a cost at not more than 2,000.00. It has further been suggested that, although several members now advertise lead products In "Suelecnict," there la a placm for an Association campaign using a different approach. The ids* vould be to emphasize that lead Is available for shielding In all sorts of ferao, such as castings, sheet, abet, powder, lead-plastic combinations. and banded to steel or ether net-ala fer strength, and thus to demonstrate that lead can be fabricated easily to Beet all shielding requirements. Another suggestion la that LXA >wiiA en gage a ccepetent firm or Individual to vorfc vlth potential users at shielding naterials and ahj v them hew to use lead most effectively sal economically for shielding. bO. Cbeclcel Construction. To fortify our vork already being done In tMe field, auch as article* on hov lead Is used In the production at vari ous chemicals, field visits, Chemical Shew displays, sod sdvlce on tbs suitability of using lead In contact vlth various cbericals, it Ik suggested that advertising should be run In "Cbeslcal peering," vhleh new contains relatively little advertising on lead. bl. Total Rev Projects. Items 35 to bl are all worthy of consideration, but any or all nay be beyond the Association1s meant st this tins. In the interest of future planning, the Industry Drrslojosst Com mittee should at least explore their possibilities, as veil as ethers which say be suggested fren time to time. ensr ror j mc t ' ji.ieg-.'T'--anwrjeBf iyw vau vvt'; ** --o r --. - W-