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P. 4 P. 9 Even Mars has a NAPA auto parts store. MUDBUSTERS ANSWER THE CALL P. 25 Sales Program Successes..................................................... 4 How other NAPA Jobbers (and their customers!) have used existing sales programs or created their own -- to more profitably work to their advantage. News & New Products........................................................... 6 NAPA Manufacturers offer new product announcements, upcoming sales promotions, educational opportunities and other items of business interest to NAPA Jobbers. 1986 Overview.................................................... 8 NAPA President Robert E. McKenna talks about what's in store for you in 1986 and how our new marketing theme, "Let's Get Visible" and related programs are going to make NAPA stronger than ever before. The Official NAPA Store Design Program ............................ 9 Consumer awareness is going to be on the upswing with a national look designed to increase your local sales effectiveness. NAPA's 1986 Advertising and MarketingPrograms.............. 12 In 1986 NAPA's programs are going to make sure that the message of unsurpassed NAPA value and quality will reach more of America's consumers than ever before on both the national and local levels. NAPA Customized Classification..........................................22 NAPA Classification is going to make your job easier by providing you with a parts classification that is targeted to your geographic area. The NAPA Professional Program..........................................23 Better employees make for better sales. Here's a program to help train them to better serve your customers. NAPA/ASE Technician of the Year........................................ 24 Meet Herman "Bud" Hoppe, this year's recipient of the NAPA/ASE Technician of the Year award. Water, Water Everywhere......................................................25 The week of November 4 was a busy one for NAPA D.C., Manufacturer and Headquarters personnel as they pitched in to clean up the Roanoke Distribution Center. National Business Conference..............................................28 NAPA's second National Business Conference of 1985, held in Hershey, Pennsylvania, was one of the largest NBC's ever. Here's a look. NAPA's Annual Meeting........................................................30 Announcements and highlights from NAPA's recent Annual Meeting. P. 28 NAPA OUTLOOK Kathy Randall, Editor & Director of Communications VOL. 18 NO. 6 Tim Kelley, Assistant Editor & Communications Coordinator Published periodically in the interest of NAPA Jobbers, Distribution Centers and Manufacturers across the nation. When notifying us on a change of address, please mention NAPA OUTLOOK and give us the old address along with the new address and zip code. Litho in U.S.A. NAPA HEADQUARTERS 2999 Circle 75 Parkway, Atlanta, Georgia 30339 1985 National Automotive Parts Association No part ol this publication may be reprinted without the expressed permission of the National Automotive Parts Association. 2