Document k6mm1n58EJKNdq3vjOJrgXE7n

Sproull's $500 starts big paint business The kind of stock you buy, not the money you invest, determines your business success. Here is a dollars-and-sense message for every alert paint merchant Back in 1918, Mr. Geo. Sproull chandise. Then they are sure of a started a paint store in Shreveport, steady flow of profits and a safe busi La., with a capital o/ but $500. ness growth. Today Sproull's Paint Store is one of the largest distributors of paint supplies in northern Louisiana. These alert merchants know that the sale of merchandise at the counter is only the first chapter in the true From the start Mr. Sproull put his turnover story. The product itself money in stocks that returned his must satisfy customers and build dollars quickly. The day he opened repeat orders. It must measure up for business, Dutch Boy white-lead to the manufacturer's claims. It must was on sale. And it sold in the have back of it a well-known manu amount of 24,000 pounds the first facturer's pledge of service in his con- I /*-*** T- mm 1.1-:- c-------- --------- * . -------- uuuua, yuuwsicm national adver tising. lbs. Sales aouoiea uie next year. Then they jumped to 120,000 lbs. in 1921 and to 160,000 lbs. in 1922. Last year all previous records were broken by total sales of 182,450 lbs. --over 91 tons of Dutch Boy vhite-lead. Thcc>c (u l s ,i.n b Ihc i casuns wny Mr. Sproull and merchants every where who first bought Dutch Boy white-lead by the hundred-weight now buy it by the ton and car load. They explain the reports which keep coming in telling of such rapid increases in the sales of Dutch Boy Laafraar 182,450 Ibt. of Dutch Boy were told--6 n incrm orer tho 1918 figur** of 654%. Mr. Sproull writes that his Dutch white-lead. Boy stock turns over regularly four and five times each year. Like other progressive merchants, he invests his You, too, can boost your sales records with this fast-moving paint product. Write to our nearest branch dollars in standard merchandise or ask the Dutch Boy salesman for which moves steadily out of his store. more information. We are always These merchants know that a forced glad to furnish window displays, disposal of shelf-weary stock by paint booklets, slides, cuts, etc., price-cutting or distress sales is a which together with our national poor turnover policy. They put their advertising, help to keep your Dutch money in advertised, standard mer- Boy stock on the move. NATIONAL LEAD COKrAKY New York, lit Z2Z Succi; Sunaio, jio uak Street: Chieafo. 900 W. 18th Street: CitvKnn*^ Asa Fteetr.tr. ulu nw Superior Ave.; St. Louii, 722 Chettnut Street; San Frenriaeo. 4S5 California Street; Pittaburfh, National Lead fc Oil Co. of Pa., 316 Fourth Ave.; Philadelphia, John T. Lewis a Broa. Co., 437 Chestnut Street. This advertisement appears in the following publications: Page--Hardware July 24 Hardware Retailei--August American Paint & Oil Vealrt--August Good Hardware--August l li K I!