Document jyqV4Ymykwym5J5br9VNEV2K9

LIA2 32 55 % LEAD INDUSTRIES ASSOCIATION. INC. t*X MAOIBON AVCNUI NSW VOUK. N. Y. 10017 nUPMOHI - UU COOK III M MHt March 2, 1965 Sub loci i UA Battery Booster* " To Heabers of the Lead Industrie* Aesociation, Inei Attached le a copy of the first Issue of The LIA Battery Booster, a newsletter whose purpose is eeIf-explanatory. If you wish to continue receiving this publication, please detach and return the bottom portion of this lotter after filling it in appro priately. IF WE DO NOT RECEIVE A RETURN FECK TOU, WE WILL ASSUME THAT TOU ARE NOT INTERESTED AND TOU WILL NOT BE INCLUDED CN THE MAILING LIST FCE FUTURE ISSUES. Tours very truly, Connel A. Baker, Jr. Tesj keep oe on the list to receive'the UA Better/ Booster* Name Canpany 0 m Addreaa Lc-ok AAhh****d with L+*d "9 _______ _'____ ' ___ LIA23256 PTiijMTiipjMprprfBTrfs Number 1 February, 1965 ATTEXTIOW BATTEKT BOOSTERS! Tou've been selected to receive Lead Industries Association' new Battery Booster because of your direct interest in bettery power. Tou say be concerned with utility sales of electric power, with less eeid batteries, or with industrial trucks or other equipment which uses these batteries. HAVE A CO-WOEJg? that would like to receive the BOOST!!?? Just send the naae and business address to us -- he'll start receiving with the next issue. We hope that our informal newsletter will be of sous help to you in building battery aales and building electrical load. In it we plan to bring you news of technical developments with a sales payoff, sales and promotion schemes that hare worked for other bettery people, news of promotional aid and opportunities that we think you'll find helpful. ' < s AS A CASE Ik POIKT you'll be interested in the attached reprint from Electrical > World. It tells how Dayton Power and Light Company decided to "romance" the electric truck market with their norel "Gran IVix D'Aaperes". Customers liked it -- where else could they see all the major equipment wider one roof, and in ona evening? DPtL liked it -- they opened a new phaae of loadbuilding activity for their power aalaaaen. And the dealera liked it -- what a captive audience! 1 L.I.A. was proud to be of assistance in soliciting manufacturer's pmrticl-'ttion, 2 providing liaison between DPtL and the interested trade groups, and furnishing -i literature and educational material. L.I.A. IS KEADT TO OPFEB THE SAXE KELP to your company in promoting tha uaa of battery power. Get in touch with Connel Baker for detalla. K?V VUiSIOH of the L.I.A. coot calculator is in tha works. It permlta rapid, accurst# canparison of costa for battery and gasolina trucks in the same service. The original version has now run to well over 100,000 copies and has been trans lated into seven languages. A copy of the new calculator will be smiled to you with a subsequent issue. w >vr ' " 'J' juiujuiijgmyk!. \ i*..---------- N 1695.01 tmm, wi~ LIA23258 : i o ; . o Vuaber X f^bnury, 1965 ATTEKTICB BATTCTT BOOSTFRS: Tou've been eelected to receive load Industrie* Association's now Battery Booster because of your direct Interest la battery power. Tou Bay b* concerned with utility sales of electric power, vlth leadacid batteries, or with industrial trucks or o^her equipment which uses these batteries. FATC A CO-WOPJES that would like to receivs the BOOST!!?? Just send the neo* and business address to us -- he'll etart receiving with the next issue. Ve hope that our lnfomal newsletter will be of s o o m help to you in building battery sales and building electrical load. In it we plan to bring you news of technical developments with a sales payoff, sales and pronetIon schemes that have worked for other battery people, news of promotional aid and opportunities that we think you'll find helpful. AS A CASE PI POIKT you'll be interested in the attached reprint from Electrical World. It tells how Dayton Power and Light Company decided to "romance" the electric truck tcarket with their norel "Gran Prlx D'Aaperea*. Customer# liked it -- where else could they see all the major equipment under one roof, and in one evening? DPfcL liked it -- they opened a new phase of loadbuilding actlrity for their power aalesmen. And the dealer# liked it -- what a captive audience! L.I.A. was proud to be of assistance in soliciting manufacturer's participation, providing liaison between DPtL end the interested trade groups, and furnishing literature and educational Baterial. L.I.A. IS REACT TO OTTER THE SAXE HELP to your company In promoting the use of battery power. Get in touch with Connel Baher for details. HEW VERSTCM cf the L.I.A. cost calculator is.in ths works. It permits rspid, accurate comparison of costa for battery and gasoline trucks in the ease service. The original version has now run to well over 100,000 copies and has bean trans lated into seven languages. A copy of the new calculator will be sailed to you with a subsequent Issue. "'Hr LIA23259 -2 - THE mill WINKING MANUSCRIPT. 'Vhy Too Should Buy An Electric Truck," la atlU enjoying a high degree of popularity, To date we hive hid requests for alaost 500 ccplea. This paper, by Fred Dorband of Qreen Bay, Wisconsin, gives a tales man's approach to tha lnduatrial truck proapact and propoaaa aolid reasons why ha ahould chooaa alactrle, Ws at 111 haTa a mall quantity of ooplaa, ao hurry 1 OPT MOTIVE KW7% BA'l'il-Kf CAMPAICN gathara noaantua In I?65 spearheaded ty Caaa hlatory ada In ruch Journals aa Business Week. Electrical World. Factory. Modern Materials Handling, and Material Handily Engineering. An up-dated brochura will ba aallad to approximately 200 power auppllera. Wa ara cooperating with othar aaaoclatlona In a propoaal to develop a streamlined training eouraa apaclfleally for lnduatrial powar aalaa paopla. Several alactrle c o b panic a ara developing plena for battery truck program -- wore about thoea In a latar lane. ACROSS THE FR--SPIT BOPJCT In Winnipag, Manitoba, battery rahlelaa performed on tha evening of February 10, 1965. The flguraat -18 outdoora, +271 Indoora! k Canadian flret; tha electric "Muaclta on Wheole" anew vat held at Manitoba Hydro'a Waverly Service Centra, an all-electric building. Intaraat ran high, and Dave Rota, the Hydro Chief Bower Kan at the affair, calla it a scathing tuccesa! l.I.A. co operated closely with our good Canadian aaaociatac. Consolidated Mining and Soeltlng, to provide hand-out material. Watch for sore of thaaa on BOTH aides of the border! -- -* '"t'M LIA23260 M* ELECTRIC ENERGY MARKETING Electric Truck Rallyg Provides Excitement At Dayton P&L i AFTCK THC RALLY tWctne tnxtn w*f* put on ditplijf to attend** could 9t a c&o*or look Few one action-packed evening re the arena, its red warning light wont by ten DP&L power sales "pit cently the Coliseum at Montgomery blinking. The mode) obeyed every attendants" were still spotless after County Fairgiounds, Dayton, Ohio, command of an invisible driver. An the gy mkhana. was transformed into an arena for ordcr-piclcr came into view swing Attendees then enjoyed food and industrial electric truck performance ing end bobbing its operator into refreshment and visited each entry trials. Dayton Power Si Light Co innumerable positions. Still another in its own pit area. There the driv o sponM>rcd the event for more than 300 commercial and industrial cus model grasped a huge roll of news print, manipulating it as if weighed ers were able to show under-thchood features. Later they reported tomers who held reserved scats by little. Not to be outdone, a new seven sales made on the spot and invitation. compact model was controlled to two later. The '`Gran Prix D'Ampercs" be hairvbreadlh and made to do all Dayton Power & Light considered gan with a `gymkhana" in front of sorts of stop-and-go precision ma the meet a great success. The en the bleachers. F.nch entry went neuvers. trants paid no fees other than the through its paces under the watchful No wracking roar of engines equipment expense and the utility eye of Chief Power Man Charles drowned out the producer's intro considered that its costs were re Larson, producer for DPAL. A robot ductions, and there were no fumes covered by (he load-bailding expo controlled working model entered to cloud the air. White coveralls sure gained * ftprfnt#d (r+m Jonvnry 51. 1U3 #f (UCTKICM WORIO I &. Cpyri?ht 1963, MeGruw-HiH, Inc All Rights Rv#nr*d Rprint In VILA X' // V