Document jyZ6XeXE1YgOw69RpoyjXwKOp

Outlook YOU AND THE SERVICE STATION & GARAGE BUSINESS................................................. 4 In order to plan for your own business future, you must first be aware of what the future holds for your dealer customers. Here's a look at some of the trends already apparent which will have a significant impact on the future of the full-service station and independent garage. REDUCING OPERATING COSTS............................... 7 Increased profits through a reduction in operating costs is surely an entic ing notion. But there's a right way and wrong way to do it. Here's a prac tical and methodical approach to determine whether or not cutting ex penses will, in fact, increase your profits. IMPORTS FUTURE FORECAST: LOOKING GOOD! 11 When it comes to imports, you're in great shape for the future. Demand for import replacement parts will boom over the next few years, and you'll be ready; NAPA's imports coverage has proven itself by supplying an NAPA Parts Store that services nothing but imports! MARS TO THE RESCUE!........................................... 17 What do you get when you combine one enterprising mechanic, one suc cessful NAPA Jobber and a 1979 LN600 Ford? A unit called MARS -- and a lot of help for stranded motorists. INCREASING GROSS PROFITS............................... 18 Concentrating sales efforts on low gross profit lines is a common mistake that can lower your overall gross profit. By showing the profit levels that can be realized selling at various suggested price levels, the NAPA Jobber P.18 Gross Profit Analysis shows you which product lines to direct selling ef forts toward for the greatest profit potential. DATELINE NAPA....................................................... 19 Items of interest to NAPA and its people. NAPA OUTLOOK VOL. 14 NO. 3 Chris McLean, Editor & Director of Communications Published periodically in the interest of NAPA Jobbers, Distribution Centers and Manufac turers across the nation. When notifying us on a change of address, please mention NAPA OUTLOOK and give us the old address along with the new address and zip code. Litho in U.S.A. NAPA HEADQUARTERS Suite 1129, Parklane Towers West, Dearborn, Michigan 48126 2