Document jyKdma3Lg32vGQX4q91my3jk2

WALL EFFECTS FOR NEW INTERIORS OR OLD . ... No. 2 CRUMPLED ROLL A colorful and easily obtained interior wall treatment that helps you sell or rent TJEAUTY combined with an unusual design is a feature of the Crumpled Roll finish. Theveryabsence ofa planned andcarefuily thought-out pattern adds to its charm and distinction. Then there is the soft, feathery design -- the blending ofcolors--the uniqueness ofthe figures, all creating a beauty effect chat is pleasing and inviting to buyers or tenters. The Crumpled Roll finish is unusual--but it is only one of the many distinctive wall finishes to be obtained with Dutch Boy white-lead and flatting oil. The Crumpled Roll finish resembles the work of a master craftsmaa. Any painter can produce it with the aid of a crumpled paper. First apply the undercoat of paint. When this is dry, apply a second coat, either lighter or darker than the first. Then, while the finishing coat is still wet, roll the crumpled paper over the surface, thereby partly exposing the undercoat. The constantly changing shape of the paper during this process accounts for the variations in the wall design. The colors and the paint Of course you realize the importance of choosing the right tints and shades of the fight colors in order to produce the best color effect. But often the selection ofthe proper colors proves a difficult problem. To aid you we have a Depart ment of Decoration, composed ofa staff of color specialists. This Department will be glad to assist you in choosing the correct colors and the right tints or shades of those colors for carrying out the Crumpled Roll finish ot in planning decorative wall-treatments for any type of interior. It has already done such work for hospitals, hotels, apartment houses and many other types ofbuildings all over the country. How to obtain the Crumpled-Roli and other finishes? Art interesting example of the Crumpled Roll fntsh. Note the bright, yet unob trusive, touch given by the exposed undertoatine. close-up sho-wing the soft, feathery design of the Crumpled Rollfinish. That's easy. Dutch Boy white-lead, mixed with flatting oil and tinted to any color desired, is especially suited for re producing colorful and unusual designs. You'll find, as have other builders, that one of the greatest qualities of this paint is ics durability. Dutch Boy white-lead paint cuts the cost of repainting. This paint retains its rich, velvety finish over a period of years. Washing the surface does not harm the paint film. Besides the Crumpled Roil finish thereare other distinctive effects which are dealt with in this series of articles. If you wish, we will send you full information about them -- how and where they may be used. Write for them to our nearest branch. NATIONAL LEAD COMPANY New York. II l Broadway Boston. 800 Albany St. Buffalo. H6 Oak St. Chicago, 900 West 18rfi Si. Cincinnati,d59PreemnAve. Cleveland S20W Superior Ave, St.Louis. 722 Chestnut St. San Francisco, 485 California St. Pittsburgh, National Lead & Oil Co. of Pa.. 3 16 Fourth Ave. Philadelphia, John T- Lewis & Bros. Co., 437 ChestaucSt. (This advertisement appears in Building Age and National Builder, .17 arch, 1927; American Builder, April, 1927). 0000-NLI-000017614