Document jmez0Yd5deagLGqXM0rx5xnB2

This .nlverriscmcnt appears in: California Plasterer--May, 1952 "Thanks, Red...that new Cover Coat brough^mc^.. 5,000 YARDS ' OF PROFITABLE PLASTERING!" "Remember the day you dropped the hint on using new Cover Coat plaster over smooth, unpainted concrete?" asked Tom Schultz, the plastering contractor. "Well, that was the day I got the contract for all but the ceil ings of the new Delux -Apartments--that 6 floor apart ment job of poured concrete." "Yes," I replied: "I told you about the smooth, unbroken finish of Cover Coat --how economical, no basecoat needed." "And," Tom filled in, "how it takes any decoration. Well, listen ..." AH 100 1179 "I was content with my contract for plastering party walls over Pyrobar' Tile, and with inte rior partitions of 2'Solid RocKLATH*and plas ter. With ceilings of smooth poured concrete, the general contractor had decided to buff the joints and spackle and paint the ceilings." "But when you told me about this new bond ing-finishing plaster, I was over talking to that general contractor faster'n you can say 'Cover Coat'. Sure, I sold him--and added 5,000 profitable yards of ceiling plastering to my contract." Let Cover Coat widen vourfield for plastering profit. It's adaptable, economical. Eliminates buffing and spackling or bond plaster and white coat finish. Cover Coat Bonder will be included with shipments of Cover Coat; it is the bonding agent and must be used as part of the system. Write me for the complete Cover Co at story! I asked Tom: "Did Cover Coat work out as I said--mix quickly and easily, no gauging or special mixing?" "Like a charm," Tom answered, "and plasterers like it, because it's easy working and applies in two coats-- leveling and finishing with only fi" total thickness ... finishes much like a lime putty finish coat. And 350-550 yards per ton cov erage--I like that." T.M. Re*. U.S. Pat. Off. ' YOUR U.S.G. SALESMAN rim United States Gypsum Gypsum Lime For Building For Industry Steel Insulation Roofing Paint W, I mkt hm bm^UdMc... if you hadn't come along". Here's another example of Unit Responsibility-- showing how the big family of U.S.G. materials can work together for over-all job quality. From outside to inside, it's U.S.G.--Oriental* Stucco Exterior Finish, U.S.G. Stucco Mesh, U.S.G* Sheathing, Red Top* Insulating Wool; Rocklath* Plaster Base, Red Top Base Coat Plaster and Finishing Plaster. Even the interior wall finish will be TexOLITE* DuraVaL Paint. No question where responsibility for plastering materials falls in this unit. That goes for all U.S.G. products too! ill king, plastering contractor on this new hospital, B took me aside as the dedication ceremony got under way. "Yes," Bill insisted, "I sure would have been a dead duck if anything had gone wrong on this job. And something you said a long while ago about unit responsibility put me on the right track. "Seems to me I just suggested that you use only U.S.G. plastering materials, and follow directions carefully," I replied. "That's right," said Bill. "And knowing that I had one reliable company standing behind their materials--with no question of where product responsibility started and stopped--sure took a load off my mind. What's more, the combination of U.S.G. quality control, good service, your expert guidance, and the best workmanship we knew how to deliver brought us through with flying colors. I'm sold on U.S.G.'s unit responsibility-- and you can quote me on that." "Okay, Bill," I said, "I will." (And as you can see, that's just what I've done!) *T. M, Reg. U. S. Pot. Off. C2 o o YOUR U.S.G. SALESMAN United States Gypsum YEARS Far Building Far Industry The Greatest Name In Building Gypsum time * Steel Insulation Roofing Paint