Document jgKyar921jJraRjVZJVEa3b3N
v 020935^3^
^.Campbell?*#'
' Egan .vW. Harrison B. Williams
VDATES
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SUBJECT:
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April?#*; 1971
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New,,York Fireproofing,,, Meeting?- Press
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;Zn<'connection with the. above mentioned Fireproofing^Meeting, it been oor intention to invite selected press representatives to attend? all* or part of" the* meeting, and then be free- to' interview our personnel concerning Grace's position in fireproofing.
We have kept Grace/New York informed of this event and thought that they might want to tr .e the lead on handling the press aspects of the meeting. Howeve , they have suggested that it's more appropriate for us to initiate this activity from Cambridge.
It-'s our present intention to invite a group of publishers to the meeting, and to a brief press conference at the conclusion of the meeting, where tney would have an opportunity to ask quc cions of ~'\r key personal. We would like to suggest that Tam Ec, .i represent
i from a pro-, t point of view, and that K' h Harrison he available s a spokesma .or Construction Products Di\ :ion.
ecause of th imminence of the eeting, we are anxious l-> extend our reus invitat.. is as soon as possible. Attached are the following . leras:
1. Proposed letter of invitation
2. Printed program and response card (>*' > would alt nr the reply card to be returnable to my attent i at the lie*-; York Zonolite office)
3. A list of publishers and editors who would be invited.
J. would be our intention to have a press table at the meeting where we can distribute press klt3 to e litors with the following items included:
1. Round-up story of the May 14 meeting contents
2. Story on tne introduction of Mono-Kote IV to the New York market
3. Phot ; and biographic May i program
data of key Individuals on the 2509pg ,-i
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% 25092921
^02093583
W.* RJ-GRACE. &<CO.-..'62.WHITTEMORE-AVENUE^CAMBRIDGES-MASSACHUSETtSi 02140 't617-87E-1400r
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M**;#*:' -v- :- ... ___ ...... f!971 the Construetion*Products
f^will-sponsor a progran&at?The
City^dealirig with the subj ectv^New^York and ; Spray|`|^reproof-
iag",&ffi&t&the same time, we willfannounce a new'asbestos^free
t fireproolna%rbduct for the:ew,?Y6rJcmarket. ? %
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In attendance at the program will be representatives'of? the
Mayor's Advisory Council; the Department of Buildings ofthe
City of Bfew York; the Air Resources Board; the Boardof Stan
dards and Appeals; the Port of New York Authority; many of
the city's prominent architectural and engineering firms; plus
others deeply involved in the safety and health aspects of fire
proofing today's steel buildings.
A program is attached giving full details about this timely sub
ject, which nas been much in the news in New York and across the
country.
.r
We cordially invite you or a delegated representative to attend any portion or all of the program. Arrangements have been made for the press to ask questions of officials of W. R. Grace & Co. at 11:45 a.m. and during the luncheon period which follows. Appropriate press information will be distributed.
We hope you will be with us. A response card is enclosed.
Very truly yours,
PRS/lmf Enclosure
Philip R. Strand Director of Advertising & Public Relations
E ]GRACE
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Invitation* hv btn *tndd to
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n-iwnmo***v.'< INVITATION LIST FOR NYC FIREPROOFINCftMEETING
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tf-u- Mr^ Arthur'JJ-Fox, Jr., editor : ' r-i<&8ts??`<
ENGINEERING'NEWS-RECORD r
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330 W 42nd St:, New York, New York" 10036T
Mr. ;R? JStinson f Sr. Editdr^'-f: ENGINEERINGInewStRECORD -]T'
330 W.v 42nd St:, New York, New York; 10.036#
Mr. Kneeland A. 'Godfrey, Jr., Editor4#^.
'CIVIL ENGINEERING
f
345 E. 47th?St.> New York, New York 10017? >
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Mr. Gene Delaire, Asst. Editor
CIVIL ENGINEERING ' -
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345 B. 47th St., New York, New York 1001?
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Mr. Forrest Wilson, Editor PROGRESSIVE ARCHITECTURE 600 Summer St., Stamford, Conn. 06904
Mr. Burton Holmes, Executive Editor PROGRESSIVE ARCHITECTURE 600 Summer St., Stamford, Conn. 06904
>-. Walter F. Wagner, Jr., editor ?. (ITECTURAL CORD
W. 42nd St New York, New York 10036
Thomas A.
garty, Editor
YORK CONST: CTION NEWS
342 Madison Avenue, Rm. 939, New York, New York 10017
Mr. J. Anthony Vilar, Editor BUILDING DESIGN & CONSTRUCTION 5 South Wabash Avenue, Chicago, Illinois 60603
Mr. Paul L. Knapp, Editor BUILDINGS 427 Sixth Avenue, S.E., Cedar Rapids, Iowa 52406
Mr. Charles F. Clay, Editor WALLS & CEILINGS 215 W. Harrison St., Seattle, Washington 98119
Mr. Roger A. Rensberger, Editor THE CONSTRUCTION SPECIFIER 1717 Massachusetts Ave., N.W., Washington D.C. 20036
: Peter Bla! , Editor HITECTURAL DRUM East 59th z., New York, New York 10022
50929 23
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-MECHANICAL 'ENGINEERING /
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^345? Ejl47tti|Stg^NwiYork^NewYor}c|10'()17^
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fa'A^I* AX'JC ,,________ ____7___________ti^i^*W^:_Washihgt `
20006 S
J James Pi\Cas^^Editor^ ;-'-,?
;.**& FIRE ENGINEERING!
466 Lexington Ave>?Nev^York, New YorlojI0017
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Mr.
v$:%
*' *7*^.; ; P1RB JOURNAL
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60 Battexymarch: St., Boston, Mass. 02110
Mr. John Pluenneke BUSINESS MEEK 330 H. 42nd St., New York, New York 10036
Mr. Thomas E. Kullaney, Bus. Ed. THE NEW YORK TIMES 229 W. 43rd St., New York, New York 10036
Mr. Richard Stone WALL STREET JOURNAL 30 Broad Street, New York, New York 10004
02093587
2 5092924
NEWS ABOUT .
j CONSTRUCTION PRODUCTS DIVISION
GRACE i CO.. 62 WMITTEMORE AVENUE CAMBRIDGE. MASSACHUSETTS 02140* 617 876^1400
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02093588
Philip, R. Strand
'vv'yihi-Hvv.i ivvivjh'v-vli-i' -i " ' ' FOR IMMEDIATE RELEASE
617),.876flj|t.486
ZONOLITE ANNOUNCES MEW ASBESTOS-FREE FIREPROOFING
.......... Responding to a' critical need, the Construction Products Divi- ? f
;>? sioo;*lf:' R.1 Grace 6 .Coil has introduced into the New York: market" av^. * v. ;< ^ Iv . - V 'pJ&S K'-
;; v completely asbestos-free formulation of its cementitious fireproof-, i. ^ ; ^n-v*
ingmaterial, Zonolite Mono-Kote*
Named Mono-Rote IV, the new formula is a research breakthrough
that provides architects and contractors with a solution to recent
problems that have led to job stoppages in major cities. Medical
authorities, building officials, and legislators have joined forces
recently to seek an answer to the mounting evidence of heal
damage
traceable to sprayed mineral fiber fireproofing.
The new formula has been given approval by the responsible
agencies concerned with fireproofing in New York City.
"We are naturally pleased to be able to offer a product so much
in step with today's needs," said Thomas F. Egan, manager, Zonolite
fireproofing products. "The health and environmental aspects are
overpowering, but there are two other pro*. ..ties of Mono-Kote IV
that are of almost equal concern. "These are its cementitious nature
and its uniform density."
Egan states, "In qualifying for fire-resistance ratings, a prod
uct is normally tested at a c.ven density. On the job, hov er, it
may be possible to coat bear
columr"'., : ors, and the li. with
much lower de. ity material, by improper nozzle settings during the
250*2925
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02093589
.spray application."
According to Egan, "The cementitious makeup of our new product
means that it takes a set. You just can't vary the density--you
get the same uniform density on the job that you had in the fire
- test."
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PRS/lmf
4/28/71
25092926