Document jg7VgZLJGQmpjnv7BnqRNaQoN

0007-SWP-041920 N23050 0007-SWP-000125309 Sh e r w in -Wi l l i a ms SWP h o u s 499-- IVORY "T-T -CREAM 39--SLUE 3*7--CANARY YSaOV 3J7--SILVER 179--COLONIAL YELLOW 393--LICHT JWf hu bin ShcrwIn-VlHlimi top qnliiy hoax paint lor nearly 79 year* Our paint chenm? lake inde m cttvmcSVR tht bencJIt eltvrir idriMtimai In paint hnenrledpe and caperlenee. And, to iHurt ire depandable high quality, u< manufacture tlnmt all Iho principal laprditAii ol SUP Hs u m Taint In our awn plant# throughout lhr country. Tho White Lead in SWT font Leaded Zinc Oside and hy Thai men*. Thit gi-a it rcaliianrr to at lion and keeps the curface unan That It why SVP can b unlitd * rally. Thir I* why homn aryled their beauty and atiiwnvram. SWI u available in WHITE--UNDER COATER 450--SLACK an--RICH MAROON 470--g o l d e n YELLOW Mt--mo d e r n S-W TRIMBRITE COLORS 122 w VERDAS CREEN. L SPANISH ORANGE CASTILIAN HUE CARDINAL RED FIESTa ' VEl Lo ST ignHHW,*r'l****-- 0007-SWF-041922 0007-SWP-000125310 n -Wil l ia ms SWP HOUSE PAINT m CANARY YELLOW JJ7--SILVER CRAY 479--PEARL CRAY COLONIAL YELLOW 151--LIGHT LEAO Sk<iw|ii.Vi1llm top qtikMiy houH ly 71 ycart. Our paint ek<iMltw take 547P the bene/li at every itlnacimaM edge Mil expvrtencv. And. tv buui* le slh quality, vi manufacture ilmoit all ugredtnti of SWP Houit Palm In our veghutit the vpuacry. The VhM Ln4 In SWV h fortikad with S-W Otla Leaded Zinc 04t sad kf THmw m Mt|R<uum Pig. nut, Tku give* ft miu mm* to itwretphtrte <UeolM> <*eo aM heepe *&a aurface tmootk vkik vnMkrini. That la why Stf? can be treated ao eatfly anil eccmomltally. Thu * vrhy home* icylcd with SWP maintain thdr beauty and attractiveneat. SWP U avalUJMa n WHITE--UNDERCOATER 450--BLACK M-WAKM DRAB M3--TOBACCO BROWN -GOLDEN YELLOW MB--MODERN BROWN S-W TRIMBRITE COLORS CARDINAL RED FIESTA YEULOW MAYFAIR CREEN MS--SLATE 583--PEA GREEN 461--WILLOW CREEK 363--FRENCH CROWN GREEN COPPER ROSE CORONA SLUE 0007-SWP-04 3L923 *1 ta fe Hi fe c I I I I f ! I < 0007-SWP-000125311 SWP SWP is Sherwin-Williams Paint for House E. It's the out-in-front .favorite For all homes, of all sizes, in all parts of the country. SWP is noted for its workability, coverage, economy, durability and beauty. Every important improvement known to paint science has been added to every can of SWP to give you the beauty and protection that your home deserves. That's the answer to' the question so many people ask--"Why are more homes painted with SWP than with any other brand of house paint?" THE TWO STEPS TO A BEAUTIFUL HOUSE PAINT JOB It is Sherwin-Williams recommendation that painters follow these two steps In order to get fine house paint jobs with a finish that will have greater durability and give Cow-cost paint protection. FIRST STEP "Uniforming" the surface with SWP Undercoater 450 in one. single foundation coat of exceptional hiding and sealing power which will help to smooth the surface uniformly. SECOND STEP Protecting the surface with 51PP House Paint in a single, weather-resisting coat possessing unusual attractiveness and lasting beauty. (It is recommended that new bouses be given three coats, in all, for best results.) Wooden houses weather unevenly. The condition of the surfaces for repainting depends upon whether that part of the building is exposed to sun and rain or is protected in some -way--as under the porch roof, cornices, etc. This is particularly true when houses go too long without paint ing. And it Is usually more difficult to repaint a house where cheap paint baa been used. Experienced painters always endeavor to "uniform" these unequal surfaces by adjusting their priming coat in various ways. But paints of limited adaptability handicap them so that paint failures have resulted in many cases which are difficult to "uniform" properly. THE FOUNDATION COAT SWP Undercoater 450 comes prepared, ready-to-uue on most wood surfaces WITHOUT SPECIAL THINNING for varying degrees of porosity or non-porosity~with the exception of certain cases as explained on the label. The paint is of the highest quality and is made with the same pigments as SWP, the proportions being adjusted to produce an undercoater with strong adhesion and great hiding power. These pigments are blended and ground In a dual-purpose vehicle employing a combination of refined and processed linseed oils in a way not possible to dupli cate by hand-mixing. With this dependable, factory-made SWP Undercoater. painters now can restore old, weathered houses to attrac tiveness simply by wirebrushing and cleaning the surFace before priming. SWP IS WASHABLE The reason SWP washes so easily Is that it Js unbeliev ably smooth. And, because weathering (except In -districts having excessive fume conditions) does not discolor the pafnt or roughen It,SWP can be washed when excessive dirt accumulates. This extra smoothness is put into SWP by the way we blend our 5 distinct kinds of paint pigments--grind ing them in the reAned linseed oil we make expressly for SWP. In making SWP, we take the white lead carbonate used in hand-mixing "lead-and-oil-paint" and we fortify it with S W OZLO Then ally an The afc coattn) convin either When to blar "sulph to wh: house? SWP | lead-2 hiding great i is not you p. durabi Note: SWP I Becau -- it s. home, agaim expen Willi? MORE HOMES ARE PAINTED WITH SWP THAN WITH ANY OTHER BRAND OF mm 0007-SWP-041924 0007-SWP-000125312 SWP erwin-Williams Paint for House Exteriors \ unequal lurfacef by actuating their priming coat in various OZLO lead-xine pigment for a tighter, smoother finish. , ways. But paints of limited adaptability handicap them so Then we add titanium so that SWP weathers very gradu c chat paint faitures have resulted in many cases which are ally and evenly without becoming rough. o difficult to "uniform'1' property. The ability of SWP to produce such a sotid-covesIng, smooth " THE FOUNDATION COAT coating over new and weathered houses alike Is a most convincing performance to any person accustomed to using 5IPP Undercoater A50 comes prepared, ready-to-use on either hand-mixed paint or conventional house paints. most wood surfaces VlTHOUT SPECtAL THINN1NC For varying degrees of porosity or non-poresity--with the SWP RESISTS exception of certain cases as explained on the label. ATMOSPHERIC DISCOLORATION The paJnt Is of the highest quality and is made with the When painted houses turn gray, dirt isn't always entirely -w same pigments as SWP, the proportions being adjusted to to blame. Some houses turn gray--all over. The answer is th produce an undercoater with strong adhesion and great "sulphur Fumes", present in the air in all neighborhoods, tst hiding power. These pigments are blended and ground in to which white lead paint is particularly susceptible. But a dual-purpose vehicle employing a combination of refined houses painted with SWP stay white--all aver, for in making and processed Unseed oils in a way not possible to dupli SWP House Paint we fortify our white lead with S-W OZLO cate by hand-mixing. lead-xinc pigment, and also with titanium, the strongest- With this dependable, factory-made SWP Undercoater, painters now can restore old, weathered houses to attrac tiveness simply by wirebrushlng and cleaning the surface before priming. hiding white pigment known to paint science. OZLO has great resistance to "atmospheric discoloration" and titanium is not discolored at all by such fumes. You are infer when you paint your house with SWP, because its beauty and durability are fortified by fume-resisting pigments. SWP IS WASHABLE ehe c of l in is Is .ink>use The reason SWP washes so easily is that it Is unbeltevably smooth. And, because weathering (except in .districts having excessive fume conditions) does not discolor the paint or roughen It, SWP can be washed when excessive dirt accumulates. This extra smoothness is put into 5WP by the way we blend our 1 distinct kinds of paint pigments--grindIng them in the refined linseed oil we make expressly for SWP. ne In making SWP, we take the white lead carbonate used in hand-mixing "lead-and-oil-palnt" and we fortify it with S W Note: frr districts where fume conditions art excessive, use SWP Fame-Resistiug White 436 instead of reguiar SWP, SWP IS ECONOMICAL Because SWP spreads and covers so well, applies so easily -- it saves you time and labor when you paint it on your home. Because it gives your home long-lasting protection against decay, SWP reduces your maintenance costs ... cuts expensive repair bills. You save when you use SherwinWilliams SWP House Paint -- and loug afteri IRE PAINTED WITH SWP THAN WITH ANY OTHER BRAND OF HOUSE PAINT 0007--SWP--041925 v>- 0007-SWP-000125313