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HiUAA?S r .10 asooo 3H8.'i M(JA mm h g AHV. ad*tif'..':>*1 Hn Z*'^jrrrt * *r! *)i t xx^sxxxxtxxxxxxKxxxxieiexxxxtcicic'B'exicxiwex'exx'exiex'ex'Wxxxx'txxxxxx'ex'sxxxxxiM'cxx't'M'c'cxxxxxMxxx'C'B TRADE MARX HERE ARE OTHER REASONS WHY AZODOX IS BEST FOR YOU Twice the Density, Half the Bulk. Cuts storage space in half. Despite high density, perfect texture of material is un changed. AZODOX package is shaped, permitting close-packed, well-formed unitized shipments. Flows More Freely, Less Dusting than conventional zinc oxides. Physical Properties Unchanged Ex cept for Density. Consistency, particle size and shape, color and all other physi cal properties of AZO-ZZZ, American Process, paint grade zinc oxides are un altered. Apparent density only is changed. All chemical properties are unchanged. AZODOX Cuts Your Costs. Faster handling, easier storing, quicker mixing save you money. AZODOX now ready for you in un limited quantities. Priced the same as conventional zinc oxides. Tests prove AZODOX, new form of zinc oxide (de-aerated), to be superior in mixers and mills. Its high density, low bulk gives greater capacity, steps up production. AZODOX incorporates better and faster in oil, disperses completely. AZODOX is available in all grades of American process lead-free zinc oxide. Distributors for AMERICAN ZINC, LEAD & SMELTING COMPANY COLUMIUS, OHO CHICAGO > ST. LOUS NEW YORK CHECK ITEM I GLD3238** Lytron* 680 films are water- Compliments on the performance of Lytron 680-based paints are coming in from all over the country. These paints have been applied on brick, stucco, concrete block, cement shingles and previously painted wood sur faces such as sash, pine and cedar clapboard, and cedar shingles. And, the results have been excellent. Lytron 680, a chemically unique acrylic-type polymer binder, can pro duce smooth films without modification even below 40F. The paints flow smoothly, are easy to apply. They won't rupture on porous substrate. There's no color mottling or spotting. Blistering even over green masonry is minimized. Clean-up is simple with soap and water. GLD32385 Volume 121, Number 7 FEATURES Revolution In Shipping_____ ____________ ____________ _ Marking devices and shipment addressing in general have made great strides in recent years, breaking the usual bottleneck 8 The Paint Man's Forum..... .................... ....................... ........ 10 Continuing a new series of articles on what and how the paint industry is thinking today, straight from the men themselves Diamond Anniversary Flashback -- IV................ ............ 16 Continuing a series of journalistic flashbacks highlighting the American paint manufacturing industry from 1883 right on through to 1958 -- 75 years of paint history from the pages of The Review. Covered in Part IV: 19)1 to 1915 DEPARTMENTS That's Interesting _________________ _ Club Activities ......... ................................. .............................................. ......... 12 Men in the News------------------1_____ ______ __ ______ _________________ 37 Expansion Programs .................................... 40 Now in Industry---------------------------- 42 Current Literature ---------------------------________________________________ 44 New Costings _______________ 48 Triads and Topics___ _____ _______ Market Prices ____________________ _______ ____________________________ Classified Section ------------------------------------------------------------------------------ Where-Can-l-Buy-lt? _______________________________________________ 44 Index to Advertisers ..................................... 48 TAINT, PIL .AND NsM vry tbw marW^/^SUtSCttpTIOHSr ' Cm rmr, $1j 00; '* **n,:*5j00; HwayjyuuiVsfr %1M> fWt v*wt,'*taO0/\lhilij M tupiaa mm atwilwiSwM,- lie:C-- .M < ftadudluf y>, ttWimi ' j rn, *.TO.Fwiuu,--y--frji*430; ty r*mn,Y>-)l *t.00. bitorW <il <m\niHwHat '200 .Jaaw , lunfagtuu, I1L, mlim <Atwfi*Uk Ii I. 1179. AOVUTISINO KATtSlf110^0; , 2/1, *110.00/ V,<W^)/'^U7j#0i,r,V4,. *101M, 1/1,4*i0/'Vt,<**7J0O(,1/#,**M.O0) Hi *45.00. Cfr imm im Art.' *H f in#*. ,, iMtb&frt-tig&lL THE FRONT COVER WAY BACK in June of 1912, this snappy truck shown on the front cover was the absolute latest in material handling equipment. Here's the way The Review described it in a paragraph titled, "For Better Service": "In order to make more prompt deliveries to the city trade, as well as to connect at short notice with outgoing freight or express, the Adams & Elting Co., Chicago, has added to its team ing facilities both light and heavy automobile trucks. The larger has a capacity of three and one-half tons, and the smaller one, 2500 pounds. The factory superintendent, R. E. Harrington, who is re sponsible lor the installment of many efficiency systems, is shown standing beside the truck." For more on this interesting era, see the insert section starting on page 16. GLP3Z386 APRIL 3, 1958 / 5 MntMftDnigltemw. POUNDED IN tllj Published every Wednesday--52 times a year By D. Van Ness Person Publishing Company, Bell Telephone Building, 212 W. Washington Street, Chicago, 111. Telephone Main 1652. O. McG. HOWARD, President EDW. R DRAKE, Secretary SUBSCRIPTION RATES In the United States_________ __ __ __ _____ ____ __ ___ -S3 oo Canada. Philippines and Mexico..... ........................ ............ 4.00 Other Countries........... ...................................................... . 4.50 For Thirty-One Years Past the only Paint Dealers' Publication in America issued Weekly. ADVERTISING RATES One page.......... ....... ........ .... .............. ........ ...................... $33.00 Hall page ......... ................................................ .................. 14.00 Quarter page ........ -......................... ..... ........ . .................... 7.50 Per inch, single column ...................... ................................. 1.50 o"r discount from above tates on yearly contract. ENTERED AS SECOND-CLASS MATTER JUNE J. lMj. AT THE POST OFFICE AT CHICAGO. H.L.. UNDER ACT OF MARCH I. tits Selling At A Profit WELLING goods without profit is injurious to manafaetursr, jobber, rstailsr and consumer. qiT dsstroys reputation, depreciates gaality, and Isavss rain and demoralisation in its path. QIT is tho father of deception, misrepresentation and business hypocrisy. fl/r ereotss strifs, discord, distrust and dishonssly. fl/f opens the doors of bankruptcy and closes the gates of opportunity. q/r deprives honest effort of toward and pats a premium upon lying inconsistency. q/TS pernicious influence farces all to a common level. qCUTTING the price merely for the sake of making a sale, regardless of the fact that you obtain o mighty smell margin of profits, is mighty poor business and a decidedly dangerous practice to follow. Don't Cut--Stick To Your Prices. The Benzol Situation XCEPTIONAL conditions arc.sure to bring unusual re E sults. The benzol shortage is one that has been seen approaching for months--ever since last August, in must have the materia) in large quantity and are doing everything possible to protect themselves at any cost. Benzol itself normally quoted about 28 cents per gallon, fact--and it has come in spite of the most strenuous efforhtass gone to $1.25 in the past week, and the supply is exceed to meet the situation. ingly limited. Some conservative buyers believe it will As already announced several times in these columns, reach $2 per gallon or higher before the new American some of the strongest corporations in the United States, in sources of supply begin to affect the market. cluding several of the big steel companies, have been work- Carbolic acid crystals and beta napthol have shown sim ing night and day to make the changes necessary to pro- ilar and even more marked variations--the former from 10 . duce benzol in commercial quantities as a by-product. of cents to $1.40 and up, and the latter from 25 cents to $2. coke distillation, and some big chemical corporations are at These skyscraning tendencies were discounted by a num . work along different lines to the same end. ber of far-sighted buyers in paint and varnish lines and there In spite of this activity the demand from various indus is a general feeling that regular customers should be pro tries including paint and varnish have raised the price front tected as far as jiossible and the foreign demand be com- three to four hundred per cent, and according to some au jielled to |iay for the conditions they have created. This con thorities it is^ping much higher. dition speaks well for the good sense of the manufacturers The rubber industry is a large user of this coal tar deriva and will go some distance toward bridging over the period tive. likewise the manufacturers of carbolic acid and various of shortage. It is unfortunate that this condition should - drug derivatives, but perhaps the greatest demand of all have been created at a time when the industries are showing just now comes front the manufacturers of explosives who their natural spring activity. ADVERTISING IN DULL TIMES. A trade paper circular says: Business is slow, has been slow. And will continue so for the concern that "lays down." Business can be rotten in the dullest of dull times--in the backward season--but it takes more effort. When competition is retrenching--cutting out their ad vertising--it is the very best time for you to put forth extra effort. It is easier for you to win in a race where you are the only one running. GLD32387 6SA The Value of Certain Paint By HENRY A. GARDNER Aanatont Director, Institute of Industrial Resaateh, Washington, D. C. Oils The recent activity of the paint chemist in searching for oils to partly replace linseed oil, has come not only as a result 6f the present scarcity of the latter commodity, but through a desire to develop a vehicle that will be for certain technical paints ever more satisfactory, if possible, than linseed oil. It is not tht writer's intention, however, to encourage the use of so-called substitutes for linseed oil. The market is flooded with them at the present time, and great danger will lurk in their use until their composition is understood or their value determined in a practical way. The real object of this paper is to present a summary of the results obtained by the writer from a series of experiments on paint vehicles, which may serve to guide other investigators along similar lines of research. The tests outlined herein, al though of interest in pointing out the possibilities of the use of many oils other than linseed, are, nevertheless, tentative in nature and subject to confirmation through practical field ex posure tests before they are to be accepted commercially. It is well known that a most desirable feature of paint oils is their ability to set up in a short period to a hard surface that will not take dust, that will stand abrasion and offer resistance to moisture and gases. This drying property is dependent upon the chemical nature of the oil. If it is an unsaturated compound, like linseed oil, rapid absorption of oxygen will cause the film to dry rapidly and become hard. If the oil be of a fully satisfied nature, like mineral oil. for example, oxygen cannot be taken up to any great extent and drying will not take place. The various animal and vegetable oils differ in their |>ower of oxygen absorption to a lesser or greater extent. The difference is referred to by the chemist in terms of the iodine value. The iodine value'ol linseed nil is approximately 190, meaning that one gramme of the oil will take up 190 centigrammes of iodine. Scxa bean ail which has presented itself as a claimant for distinction in the list of paint oils, is now lieing im|s>rted into this country in large ipiantities. It is obtained from the seeds TAB1.K 1. Cumcu Ch a e a c t e e ie t ic i nr So t a Bs a m Oil. Ssiwpli Ne. Smciie Acid * . So mIAc *tUmHo MiMNti. 7rn( of loots i .................. a....... .......... i.................... 4 .......... s.................... ... . . .. 7.................... 9*JJ o.9M ** 9JJ if* i-9l 11.4 III . .1. i IIS.4 .... it;.* .Jl 7 ISQ.t IJOO !).* f j6. J Si of these tests indicated that the percentage of lead or manga nese, or of lead and manganese, which gave the maximum effi ciency in the drying of linseed oil, gave also to soya bean oil the best results. The methods used in carrying out the tests were the same as on linseed oil, referred to later in this paper. A definite quantity ml was placed in weighed fnctiontop can covers, which were re-weighed after receiving the oil, to determine the amount used for the test in each case. The tin covers containing the oil were then placed in a large box under definite temperature control and humidity, for a certain period. Weighings were made at different periods, and the increases in weight, due to absorption of oxygen, was calculated to percentages. Table III gives the results obtained. The time of drying' was somewhat longer than with linseed oil. Several test panels were painted with zinc and lead, alone ami in combination, using linseed oil, soya bean oil, and mix tures of the two. No dries were used in these paints, as the object of the tests were to determine the drying action of th . oils, without driers. The drying of the linseed oil paints was very good in less than two days, while the straight soya bean oil required nearly four days to set up, and was then tacky for a long period. Laboratory tests of a preliminary nature made with mixtures of the two oils, ground with pigments, far have indicated that a moderate percentage of soya bean oil is not detrimental when used with linseed oil. The writer lias found that a few drops of soya bean oil placed in a jsircelain dish will give with a drop of strong sulphuric acid, faint fluorescent yellow and green colors, form ing a pattern distinct from the dark-brown begonia-shaped leaf' formed by sulphuric acid with pure linseed oil. Many other, qualitative tests have been tried to detect the presence of soya oil in admixture with linseed oil. Soya oil seems, however, not to possess the clromogenctic pro|>ertjes of oils, such as cotton seed nil. Tuiip nil, nr Chinese wood oil. as it is often termed, has been considered heretofore as an oil most valuable in the manu facture of varnishes, but seldom if ever to be used as a paint oil. As a nialler of fact, however, in manufacturing, certain technical paints for the protection of concrete and steel, the' water-proofing of structures, and for other purposes, the manu facturer may find this oil. or its products, most useful, and to. lie prired very highly. Toch, as well as Lewkovitch, have TABI.K III. So y a Be a n Oil a n d Le a d Da t e s . hccnkhO. | ...i H so 0.90 1 .OO .* 1.4* Average.. 9*J4 * ill.a of Soya Hispid*, a plant indigenous to Manchuria, hut raised extensively in our own Southern States as a cattle food. The writer has examined a number of representative sam ples of the oil that have come into this country, and the results obtained can be seen in Table I. Per ct. fain i 6ay.. jday*. 1s. da*yy.,. ijdmyt: so days. .... .j r 9 o.ao 0.6) 3J 1:22 a.* 9-0* 461..3364* 7-54 96..9036 I.$ I*.0"9 J.M l.yo IM *.i 1:1? 9.03 IV IS 4.1* .6 |-i *.4 *..44j 7.4* 7-a So y a Br a n Oil a m Ua n o a h b u Dural. TABLE II. Io d in e Va l u e s or Lin e e e d Oil a n d Mix e d Oil e . Per coal. MttOi 1 a.oj .IS o.t4 SO *--iU N*. Stnifttf liMwf ore. 1 11 ptf coat. Boro, *9*ipCer2coTat.: *n nL4oaor4, *1 pirfiat. ,............... a............... J............... lo.j fli.t i)S>9 MS.4 !*. 1*1.7 4*0.1 140.4 140.6 )9 Avcrtft...... m j 7JJ I6O.9 140.4 It is evident that the iodine value of soya bean oil is the only chemical characteristic that markedly differentiates it from linseed oil. Therefore, in the detection of soya bean oil and its estimation, the iodine values of several samples of mixed oils are given, as being of interest in this connection (Table II). A series of tests were conducted to determine what drier was the most efficient to use with soys bean oil, and the results Pter ct. fAin f1 10 day.s.......... | todays.... o.ij J.06 9*7 v 9.01 *4* t.io O.Of *.! *7* D *.So y a Bs a m Oil . Ma mo a mb a b a n d Le a d a y s o.ai J-*7 *. fm wot. PbO....... UnOt................ ** 1 I 1 4 day...... Per ct. giia............ 1 1 (days.... ldmy.... jj j.77 4*7*4 *-41 *-47 7 shown that metallic tungates are most excellent driers, and the former paint technologist,' has indicated their value for certan Toch: The Newer Paint Materials,'' The Decorator, Lonfan Nov. Z2, 1910, p. 174. 66A GLD32388 Factory of Hie La Salle Varnish Company We extend a cordial invitation to all to visit our works. The La Salle Varnish Company Chicago, 111. The House of Quality GLD32389 67A special purposes. The high iodine number of tung oil makes it a most rapid drier, even faster than linseed oil, but the soft and opaque film it leaves upon oxidation, nukes essential its treat ment by special processes when it is used either for varnishes or for paints, except in special cases. The writer has prepared the tungate of lead by precipitat ing saponified tung oil with lead acetate. This tungate, after it has been freed from water, may be fused with a small per centage of colophony and borate to produce a rapid drier that gives a perfectly clear film. Experiments with this drier are referred to later. Menhaden oil, although of marine-animal origin, has a high iodine value, as the following recent tests will show: Sample number I ............................ ..................................... Iodine, 149 Sample number 2 ................................................................. Iodine, 162 Sample number 3 ................................................................. Iodine. 164 Sample number 4 ................................................................. Iodine, ISS Sample number S ................................................................. Iodine, 161 The oil obtained from the fresh fish is extremely light in color, but the odor is objectionable, when the oil is heated. This oil is a fairly rapid drying oil, and its composition would in dicate that it might possess considerable merit. Toch claims that it is of great value for smokestack paints, and for line paints exposed at the seashore. Its content of stearine might account for certain waterproofing properties claimed by pro ducers, and would suggest its use in paints for the protection of iron and steel. Some of the other oils used in these experiments will be considered briefly. Cottonseed oil and corn oil are both light in color, and although greatly inferior to even soya bean oil in their drying action, should merit further investigation. Rosin oil, the product of the dry distillation of rosin, is dark and viscous. It has a low iodine value, and a high acid number that unfits it for general use as a painting oil. Sunflower oil is high in iodine number, light in color, but very scarce. There seems to be no reason, however, why the. seed should not be grown in larger quantities in this country and the oil produced as a painting oil. ____________________ Toch's "Cement Filler" and Cement "Floor Paint" PATENTED/ WARNING To Whom it may Concern: We hereby notify you that all Cement Filler* and Cement Flow- Paints containing an organic acid or acid resin are broadly covered by our Letters Patent No. 813,841 We warn you not to use any such Cement Filler or Cement Floor Paint, or materials sold under a similar name other than ours, for the coating of cement floors. for water-vroofing, dust-proofing and oil-proofing such floors. as we propose to maintain vigorously our patent and to bring suit against all infringers. TOCH BROTHERS Muulactirer# ol Technical Paints, Varnishes, Enamels, Damp-proofing, Compounds and CoaUigs, etc. 320 Fifth Avenue, NEW YORK Chamber of Commerce Bldg. CHICAGO, ILL. W,,ka: Long Island City, N. Y. & Toronto, Canada. e s t a b l u b k d iaa Prrilla oil is very high in iodine number, even higher than linseed oil, but it is also very scarce. It is obtained from the Ferilla nuts, grown in Manchuria and the East Indies. Its iodine number is 206, but Lewkovitz claims that its drying action is accompanied by a peculiar "dropping" of film. This condition might be overcome by special treatment. The writer lias not made any experiments on this oil. Waste oil, or the mixture of fatty acids, and glyverides obtained from the garbage in large cities, is being produced and used in great quantities as soap oils, but the investigations of the writer on several samples, has shown this product to be of small value as a paint oil. Its use in combination with linseed oil to procure a soft, elastic, water repellant film for paints to protect iron and steel submerged in sea water should be studied. There are several blown and oxidized linseed and other oils upon the market that are so thick that 50 per cent of ben zine or other diluent is required to reduce them to painting con- TABLE IV. Co n s t a n t s or Va iio u s Oil s . PUy UdiM uraWr ' Acid >MwWf ItpetifieitiM Linseed oil........................ Chino wood oil................. Soy* bean oil................. Menhaden oil................... Sunflower oil.................... Cottonseed oil.................. Corn oil............................. Roein oil........................... Waste oil........................... 0-W4 * 4* 0.91a e.93) 0.9*9 .9*3 0.9*4 ill I?* i d4o4 IDS 110 >l) o ) ) t ) 4i 34 *9* 190 ill ilo >st 190 ... sistency. There are also several debloomed mineral oils which resemble linseed oil only in viscosity and their value should be looked into with great care before they are used. There are on the market many so-called Japan oils. The base of many of these oils is melted rosin, thinned with some linseed oil and large quantities of benzine. Their use is not to be recommended until practical tests of their value have been made. A table (Table IV) of constants of various oils was made from recent experiments, the oils being subsequently used.for the tests referred to in Table V. The following drying tests (Table V) were made by paint ing thin films of oil on glass plates, exposing to the atmosphere, and carefully observing the time of the drying. These tests do not indicate the wearing value of the oils tested, but are simply criterions of their relative drying values. Although sample No. 2, which is untreated tung oil, dried with Drier X, more rapidly than untreated linseed oil with Drier X, it is the writer's opinion that the linseed oil would be the more serviceable. The pine oil referred to in these tests is not the piht oil of commerce, but a product of the refining of wood turpentine. "Drier X" referred to was a strong lead and manganese linoleate drier. - ansgaBMEg NEW CORPORATIONS Cornet Faint Company, Cleveland. Ohio, incorporated by W. S. Mitchell and others; capital, $10,000. Cornit Faint Company, Cleveland. Ohio'. Incorporated by \Y. S. Mitchell, Sherman Arter, James P. Arter, N. A. Quillings. Joseph A. Schlitz. Capital $10,000. Pyramid Faint Cnnipany. Atlantic City: capital, $ >'>.OOO; incorporators. Frank \\. Kite. \Y. Carl" Kane and Wil liam II. Zebclc. The company is to manufacture paints, stains, varnishes, etc. The Tamm Silica Company. Chicago, III.; capital, $35,000; mining, paint and color products. Incorporators; Earl A. Smith, Carl A. Lidberg, James Johnansen. . The St. Louis Surfacer and Paint Company, St. Louis, Mo., filed a statement increasing its capital stock front $50,000 to $75,000. 68A GLD32390 The only practical field teats made by the writer thus far on the value of oils, other than linseed oil, are those at Nash'viUe, Tenn., where a fence has been erected, consisting of 42 tests of white paints. In these tests pure linseed oil was used, except in formulas 31 to 42. On these tests there have been placed one formula which has given satisfaction on the various other test fences erected, and this formula has been made up with combinations of lin- bmpte TABLE V. Dv ih o Tor or Oil *. No. I No. > No. j No. 4 No. 5 'Pine oil with io per cent. Drier X.... Tung oil with io per cent. Drier X ..., Linseed oil with to per cent. Drier X. Linseed oil- .. .j per cent. Soya bean oil...i$ per cent. Menhaden oil... j per cent. Tune oil............. 15 per cent. Lead lungate... 10 per cent. - ChinMO wooitoil/j jxr cent. } F I 3 *3 No 6 No. 7 No. S No 9 No. io No. 11 No. 11 ESft } -"ha. P* cat. War X... Linseed oil........ jo per cent. Menhaden oil... s P*? cent. Soya bean oil... 15 per cent. Lead tungage ...10 per cent. Menhaden oil with 10 per cent. Drier X Soya bean oil with 10 per cent. Drier X Linseed oil .... So per cent. 1 Waste oil...........10 per centit. with 10 percent. Drier X Lead tungage .10 per cen,t. J Linieed oil 7 j per cent. J wjl|| |0 Soya bean oil . . .t j per cent Drier X Srsl. i'.SX:}**" ->*"x 3 3 3* 3) 4 Si No. ij No. 14 No. 15 No. it No. 17 SXSia-ii:.:,.||S2X: }**" ^x M Um-4 >........ J Percent, j vj h Rosin oil............*3 percent./ DTM, X Corn oil with 10 per cent. Drier X..................................... Cottonseed oil with to per cent Drier X Rosin oil with io per cent. Drier X......... ( 0 Not dry in s day * Fmm oil relerrH lis M imiii oil am On OililltUaf aread UrpiiiliM. seed oil and other oils. One of the oils tested is called pine oil,, a high-boiling-point product obtained from the manufacture of wood turpentine from sawdust. This has a boiling point of over 210 degrees C. as against 150 degrees, the boiling point of ordinary gum spirits. It is almost water white and has the same penetrating qualities as the pure gum spirits, and is almost free from that objectionable odor characteristic of so many low-boiling-point products. When mixed with 50 per cent linseed oil, this product forms a paint oil of extremely light color, and most excellent properties, producing a semi-flat paint of great whiteness. If exposure tests prove this oil as worthy as the tests thus far show, it would appear to be of great im portance to the Southern manufacturers to produce this mate rial in quantity, by fractional distillation of the crude spirits. Its iodine number is high and its oxygen carrying properties arc good. Its evaporation leaves a durable film. The tests referred to on the Southern Test Fence are as follows: COMPOSITION OF FORMULAS. Corroded white lead.........45 per eent. M .. , Zinc oxide ....................... 45 per tent Ground in pure Aibeitine ..........................5 per eent. linseed oil. Calcium carbonate ........... 5 per cent 100 per cent. No. 38--Same as No. 31, but ground in 50 per cent, raw linseed oil, 50 per cent, soya bean oil. No. 39.--Same as No. 31, but ground in 50 per cent, raw linseed oil, 50 per cent corn oil. No. 40.--Same as No. 31, but ground in 50 per cent, raw linseed oil, 50 per cent, cotton seed oil. No. 41.--Same as No. 31, but ground in SO per cent, raw linseed oil, 50 per eent rosin oil 'No. 42.--Same at No. 31. but ground in 50 per cent raw linseed oil, 50 per cent, pine oil. HitBOtitimi roa Keystone Black Filler & Powdered Rottenstone Villi lor liaslii *1* Prlsss FRED'K. A. STRESEN-REUTER, Inc. 320 River Street, Chicego, Illinois Smb DblrUmlmrl dart**, ml HEN KEYSTONE CO. CHICAGO, FEBRUARY 14, 1912. IS THE PAINT TRADE PROGRESSIVE? To this question we must reluctantly answer. No! We assume those most interested will differ with us. We believe they can bring forth many arguments and experiences to show they are right. So can we I We would prefer to believe they are right; but any indus try that has admittedly fallen short seventy-five per cent of its opportunity is not progressive. It has been stated by a reliable authority, as a surprising discovery, that seventy-five per cent of the country is not painted. This conclusion, so far as we know, has not been denied. I f seventy-five per cent of the country remains unpainted, it is the fault of the industry mostly interested in having it painted, which is the paint industry. Such a poor showing of the ultimate consumption of products, in the manufacture of which so much capital is involved, shows a lack of progressiveness. Although surprise has been expressed that only twentyfive per cent of the country is painted, we are surprised that even that amount is painted when we stop to consider how little is being done toward educating the ultimate consumers. It is said there are 80,000 painters in the country. Let each reader ask himself what he is doing to educate these people either directly or through advertising. In proportion to the results to be accomplished, but little has been or is being done in this direction. Introducing Zinc Zinc, as an indispensable constituent of good paint, is now having its first effective introduction to the American Public. For the first time the average American business man or house owner is beginning to take an active and intelligent interest in. zinc paints. Not only has his interest been aroused by extensive advertising in the popular magazines, but we are offering him besides the services of our Research Bureau in drawing up his painting specifications. For his convenience we have prepared complete lists of manufacturers of standard zinc paints. The man that pays the bills is beginning to talk Zinc to his painter, and it will not be long before you, as manufacturers, will feel the effect. In this campaign of education.we invite the co operation of every manufacturer of Zinc Paints. \Vc shall be glad to receive suggestions that will make our work more effective. We believe that this campaign will increase your business--as well as our own--and we want your help. The New Jersey Zinc Company Room 512, 55 Wall Street, New York GLD32391 C9A OBITUARY. Henry C. Valentine. Henry C. Valentine, ior many years the president of Valentine & Co., varnish manufacturers, died at his home. 131 East 66th street, New York, on January IS. at the ape of nr.* In the late fifties Mr. Valentine entered the varnish business with his elder brother, the late Lawson Valen tine, and was elected president of Valentine & Co. in 1882 and resigned the presidency in 1900 to become chairman of the board of directors. In 1909 Mr. Valentine retired -from business. He it survived bv his widow, a son and a daughter. He was a member o( the LTnion League Club and the New England Society. ________ ________ PARAFFINE PAINT COMPANY. C. W. Dohm is reported as saying: Our business has increased materially over last year and we are now swamped with orders, being over thirty cars behind. We have increased our capacity materially by installing new machinery and equipment costing 810,OCX). We have erected a building for our printing department and are putting up additional buildings for warehouse and shipping purposes. These arc about ready for work January I. The name of the company will be changed to the Standard I'.lint Company of .Yew York. RETURN OF C. A. ARCHER. G. A. Archer, president of the Archer-Daniels Lin seed Company, Minneapolis, who was accompanied by Mrs. Archer on a trip around the world, arrived in San Fran cisco a week ago Monday and has since returned to his home, having had a delightful time and being in good health. ------------------------ ;-- SHERWIN-WILLIAMS BALANCE SHEET. The balance sheet of the Sherwin-Williams Company, as of September 1, last, shows an increase in the undivided profits over the profits of the previous year. The total assets of the company have been slightly reduced. The following are the figures: Assets. 1912. 1913. Plants and equipment........ ..........$4,022,591 $3716.120 Cash .................................. .......... 195,987 441,923 Hills receivable ................. .......... 258,6S5 Accounts receivable .......... .......... 1.672,576 Merchandise ..................... Securities owned............... .......... 1,870.898 Prepaid insurance, etc........ .......... 25.271 798.852 1.634,159 2,721.444 1,808.148 18.927 Total assets ....................... ........$11,182,203 Liabilities. 1912. 6rf< preferred stock........................ $1,409,400 7% preferred stock........................ 500.000 Common stock ............................. 5,987.000 Accounts payable ......................... 606.517 Hills payable ............. 100.000 Accrued taxes, etc.......................... 64,392 Reserved for depreciation............. 140,535 Undivided profits ......................... 2,374.359 $11,139,573 1913. $1,409,400 500,000 5,968,200 643,514 .............. 50,816 116,552 2,451,091 Total liabilities ........................... $11,182,203 $11,139,573 GOOD BUSINESS. Sherman & McConnell, of Omaha, Xeh., are selling large quantities of paint this spring. FIRE REPORTS EXAGGERATED. Pratt A Lambert. Inc., has announced to the trade that the recent newspaper reports of the fire at its plant in Long Island City were greatly exaggerated. Only a slight dam age-was done to the yard and raw material. The company is in a position to give prompt attention to all orders as. in the past. STANDARD ULTRAMARINE CO. MOVES. The headquarters of the Standard Ultramarine Com pany has removed its headquarters to Huntington, W. Ya. It announces that, in addition to grades or ultramarine for general use. it will also manufacture the cobalt shades, and will be the first in America to produce those grades known as pink and violet ultramarine. ! i IT'S WORTH INVESTIGATING You examine, perhaps, several different Floor Paints, seek ing the best. SENOUR'S FLOOR PAINT pets "next" to the business man. the farmer, the wage earner, the housewife and nrry nal //tv huyer. Think it over. THE MARTIN-SEMOUR CO. OHIOAOO Orl.lMt.Mi .1 FImt Paint MONTREAL 70A GLD32392 Hifkwt afci Lovwt PrtMi of ftow T In--Oil Oil, Carload Loti, Chicago, January,18*7 to Data. MoutV 1887 iass 1889 1890 1891 1892 1893 1894 1895 1896 1897 1898 1899 1900 1901 1902 1903 1304 1908 1906 1*07 IMS IMS 1910 Jeeuarj .... S3 35 87 48 32 47 44 54 38 27 39 39 51 58 65 44 13 40 39 IS 83 41 73 33 33 67 59 52 33 47 48 56 38 5 40 39 54 60 60 44 SO 39 43 39 39 33 February . - 63 66 69 52 33 47 48 66 38 25 40 39 54 60 60 42 39 39 40 38 39 83 St S3 57 69 53 34 47 48 57 38 26 40 39 65 65 62 42 39 43 ST 89 39 31 March ......... ..SI S3 35 69 53 34 47 48 57 34 27 40 39 54 60 62 42 39 44 37 S3 39 81 77 7* 74 74 St 53 57 60 54 37 49 50 57 35 31 38 41 57 59 62 42 39 43 38 19 39 84 T9 April ......... ...37 S3 55 60 54 37 49 45 57 34 29 37 43 57 66 61 42 39 43 87 38 38 54 38 S3 56 60 54 38 49 48 57 37 29 38 45 61 60 63 41 36 44 33 39 39 55 May ........... ...37 53 56 60 54 38 49 43 57 37 28 41 43 61 60 62 41 37 44 38 39 38 55 40 53 58 60 49 41 49 50 57 37 27 48 34 63 60 63 41 36 44 36 40 40 56 Just........... 50 58 60 49 41 49 50 58 37 4 37 35 63 60 63 41 86 46 35 42 40 56 44 51 59 60 47 41 49 52 59 37 28 46 44 63 87 64 87 36 46 86 42 40 58 July............. 50 60 60 47 41 49 52 69 34 6 28 41 63 75 64 38 36 46 34 42 40 58 44 50 60 60 35 41 49 52 57 32 28 36 32 65 60 64 33 42 49 35 39 41 54 Augiut ... ...40 47 58 60 35 41 49 52 55 30 30 29 SI 65 80 64 S3 42 50 34 37 41 54 43 43 60 60 38 41 40 65 42 27 37 35 85 61 46 56 82 41 46 3$ SO 42 48 September . ...40 41 56 60 34 41 40 49 40 25 35 30 37 60 40 54 37 41 45 . 34 38 39 48 39 50 68 58 88 42 35 52 39 25 32 34 39 61 65 45 33 37 36 35 41 42 50 October ... ...40 SO 58 60 33 42 36 52 40 30 32 30 38 69 53 45 35 37 36 34 41 38 50 39 55 56 56 34 44 35 55 40 29 32 33 44 72 60 40 32 36 35 35 45 39 60 November . ...40 53 56 56 34 44 36 55 38 31 33 31 42 70 50 45 32 36 35 35 38 49 60 45 55 56 51 33 45 39 65 38 30 35 35 45 58 56 41 S3 37 34 39 41 45 .. 60 December . ...47 53 56 SI 33 45 39 65 38 60 55 57 48 34 47 u 55 38 29 35 35 47 27 37 37 51 58 46 48 38 38 35 'S3 38 45 55 56 44 33 39 39 39 88 *4 61 68 19 33 79 13 70 10 76 88 86 88 SP 01 VA HANNA COLOR MANUFACTURING COMPANY. The above is the title of a new corporation just formed in Chicago and is composed of the people who formerly were interested in the llanna & Andrus Manufacturing Company. They will manufacture dry mineral cobra, convention reds and such other products as were formerly made by the old company. As they are in possession of the old plant for mulas, etc., they are in position to fill all orders that art entrusted to them at once and with an assurance of satisfac tion to the trade. M. I'.dinund llanna, who was vice-president of the old company, is secretary of the Hanna Color Manufacturing Contpany, whose temporary office is 108 Dearborn street, Chicago. Creditors who are friendly to the old and esteemed firm of Hanna & Andrus Mfg. Co., have filed a petition in bank ruptcy against the company. This company, as is well known, has been manufacturers of dry colors for many years and has done a large business more par ticularly in the middle west. The company, it is believed, has more assets than liabilities, but owing to the fact that certain creditors have been pressing it lately, it was decided it would be for the ltest interests, not only for the company itself, but all concerned, that a petition in bankruptcy be filed. It is expected ultimately this proceeding will be for the best interest of those who are directly connected with the company, and that the business will be continued in one form or an other PAINT FOR GOLF BALLS. The painting <<t gulf halls is <piin an art and a good paint for this pnip..>e i n<>t always ulitainal/le. Th< dry ing is a lengthy pnip.i-ition. According; to a formula of .1. A. t'raten. Armley. l.rftK. he gives a formula one part ilrv powdered blenched shellac, two parts methylated spirit, . 'in- part lithophonc. I The parts hv weight.) l ake the dry siih-tuiice- and mix together, :iml. added tin -pirit in a vessel which can lie tightly closed. Keep in it arm place and shako occasionally until the shellac IS ili-.-oIvcd. when it is ready lor use. UTAH'S FIRST PAINT PLANT NEARLY READY. If everything works satisfactorily what is declared to he the first paint factory in 1`tali will begin operations this week. The new company is composed of local men and is known as the Sunset Color Works. The plant is located on the property formerly occupied by the I.uhrc Oil Com pany, just north oi warm springs. Salt Lake City. The ''putty chaser" and sonic of the machinery is being in stalled now and the balance is expected to arrive any day. The company, headed !>_v Mathoiiihah Thomas, was organized several weeks ago and the capitalization is fixed at $/5,000. According to Mr. Thomas, everything but the. oils will be procured in Utah, the company controlling ex tensive deposits of whiling near Parson, graphite deposits near Brigham City and other deposits in Tooele county. The officers of the company are as follows: Mathoni- hah Thomas, president; Glen J. Hudson, vice president and general manager; R. II. Doelle, secretary and chemist in charge; W. G. Farrell and William T. Cannon, directors.. Mr. Doelle has had many years' experience in the manu facture of paint in Germany-and America, and is considered in every way capable of producing the results necessary for the success of the new venture. Lrhnns Analysis In, Olid. 76.000 AUmw h * * traces Sifiea 13.703 Maiatr 10.207 100.000 Dry Analysis Wkartaa lre Oxide 72.00 Alawiaa ... 1.12 Silica 25.54 Oflaaic Matter * 1.34 100.00 FERRIC OXIDE We own our own mines and mine our own ore. Complete plant for roasting and pneumatic floating, located at Nashville, Tennessee. The mineral is a very high grade of ferric oxide, and as put on the market by us has been called Commercially a Perfect Product THE ATLAS PAINT CO. Nashville, Teas. General Manager, A. S. B. LITTLE GLD32393 71 A. CHARLES B. FIELD WINS GOLF PRIZE. Charles Harr Field won the prize for low net score in the tournament of the Paint. Oil and Varnish Club of Chieago. which was held at the Hinsdale Golf Club last week. '! he prize was a black traveling; hag. The prize for low gro.-- was won by John X. Welter, a cigarette case being given for the winner of this event. Handicap against bogy went in Dwight li. Bennett. the prize being a poker set. George 1C Watson came through with a cigar and cigarette humidor, the reward fur second low net score. Joint Yon Pein. who played his first game of golf, won the booby prize| and was tickled.to death. Thi- prize was an ash tray, and; John might very aptly have said that on it he wished tolay the ashes of the hopes of golfers who in the future com peted with him. for it is apparent that he intends to become a real golfer. If that is the ease sitoh plavers in the club as Kiting, Welicr. l-'icUI. Watson and Hamilton would better retire before it is loo late to save themselves from defeat. Ilie following are the semes: Down (in s* 1 Idc. Xet 1,1 Bogey c. r.. Field............. ............. '(0 X 82 2 down 1. X. Welter......... ....................<> X X2 2 ill lu ll i.v i:<i'iinett ........... 15 83 2 down (itM. K. Watson. . ....................102 15 XI 3 down 1'. S. (iri'j'orv.... ....................102 1.1 XO X lit IWII \V. II1. Leonard- . .................... 107 IX X" 4 down Robt. Sample .... .................... 1(N 17 02 5 down II. U . 1 ianiilton. . ....................100 13 9.1 6 down .Arthur Vise............................. 1IX 25 03 w down 1. 1. Mnrsman.... ....................10.1 X IM 0 ill IWII F. W . Rockwell.. ....................126 .10 06 9 down I), c. Plummer... ....................11" 20 99 10 down 1 F. Halt............... ....................126 25 101 11 down A. II Kugg......... ....................1.1.1 23 110 13 down G. M , Itreinig___ ....................132 IK 114 14 down F. S. 1Uncock,... ...................145 30 115 14 down Fred lieer ............. ....................154 \V. G , llisbee......... ....................144 35 110 13 d' nvn 75 119 12 ili nvn lohn von I'ein.... ...................207 35 172 17 di iwn Winners--J. Ni. Welter, low gross: (.'has. Barr Field. low net: D. P.ennelt. bogie prize: Geo. K. Watson, second low net: John von J'cin. goat prize. MAKING YELLOWISH-GREEN LAKES. The Varl'wcrkc vorni states that Meister Lucius & limn ing.-of Hoceh't a Main, Germany, have nude the following statement in regard to their invention: Kor the manufacture of green color lakes there are extensively used malachite green i tetramethvldiaminothiphenyl carbinoll and brilliant green i tetraethyldiaininotriplienylcarbinol). However, as the more vellowisli of those dyestuffs, namely brilliant green, dyes tints of a rather blue hue. there has lieen hitherto a decided want of a dyestuff suitable for the production of the preferred yellower tints, and the attemfit was made to obtain such tints by mixing tlie aforesaid dyestuffs with yellow dyes, particularly withauramincs. Now. we have found that the malachite-green dyestuffs obtainable from parachlorobenzaldchyde are eminent ly suitable for supplying the said want, and this invention re lates to color lakes from such malachite-green dyestuffs. The para-diloro-malaehile-grcen is much more yellowish than the ordinary brilliant-green and the chloro-brilliant-green is consid erably more yellow still. 'J'he color lakes obtainable therefrom are of such a pure tint that the aforesaid mixtures of brilliant green and attraniines are far from being able to compete with them: moreover, the dyestuffs offer all advantages possessed by a homogeneous product over a dye-stuff-mixture. The chlorinated dyestuffs are used in exactly the same manner as malachite-green and brilliant-green for the preparation of color lakes. FRANK McLISTER BECOMES A BENEDICT. The youngest paint manufacturer came to the conclu sion that he was old enough to become a benedict, when on June 19 Frank McLister was married to .Miss Margaret Boehtner, daughter of Max Boehmer, one of Denver's nrom- Frank McLister is vice-president and manager of The Kohler-McLister Paint Company, one of the leading paint manufacturing concerns of Denver, Colorado. In 1903 he entered the employ of this firm, beginning at the foot of the ladder, and through his energy and bust-' ness ability has advanced rapidly, now holding the above position, and has the distinction of being the youngest paint manufacturer. He is president of the Paint, Oil and Varnish Club of Colorado, stands well and is highly regarded by those in the trade. The wedding took place at the bride's residence. 1072 Pennsylvania Avenue, the ceremony being performed ' by the Rev. Dr. R. F. Coyle. Mr. and Mrs. Frank McLister left for a trip including the "Alaskan Cruise," touching at Victoria, Vancouver and other points en route. They will return the early part of August. OBSOLETE VEHICLES. Each year is bringing us nearer the time when the thor oughly expert and practical paint manufacturer will no longer use new raw linseed oil either'in his ground colors or in hit mixed paints. This matter has been dealt with so often by the best known experts that if it were not on account of that ever- Western Dry Color Co. MANUFACTURERS OF CHROME YELLOWS CHROME GREENS Lakes and Unfading Reds S2d and WALLACE SIS., CHICAGO Teispkoss Yanb 434 WWTT FOR SAMPLES AND PRICES 72A Ultramarine Blues OF UNIFORMITY UNurAcniUB b y THE STANDARD ULTRAMARINE CO. TOTFIN, (BO A strictly indepandsat company. Wo guaiante# to fnmlih grade* of satisfactory quality to match your standards. Writs as for samples sad prieas. GRINDING GRADES OUR SPECIALTY ALSO JOBB0M BKABSS. GLD323QA NiU ibai la UUL lb* Um w*r4 "72 4*. Mtiftl b 100 fc*." wvr** a#w Itu a aUagb c*aUi**f uul^* ik All |naM brrli km 4b WM aa aaa ad-Aa WarTiHaf Caami Ub*I aa 4*a4r. Prince's Metallic Paint Co. HLU lilt Uhl< ! m| i mm ALLENTOWN, PA. rniw.u.1,1 ( Mann l Genuine Prince's Metallic Paint rT OrlMwi* .M M ha. m ftuperler OHIOAOO AOlHTl T. D. WILLIAMS, 1S3 La Sail* St. Merain-iuar t c h mit uitu tm-witnu c u ik u i wrut ct n. imw.. c mu imi it . urn.-*. i. it h i ni. NOTE. Tl> ward* "W>rrul.J CMniM* m At Itbtl an priawd I. RED. present biigltcar "cheapness" m> manufacturer who valued his reputation would use freshly expressed tmtanked oil at all. Probably he would not even use untreated oil at all. There is good reason we suppose, for instance, that a good deal of the inure easily hydrolised portion of linseed oil is removed by sim ple tanking, but even this simple expedient is too often neg lected, linseed oil being used straight from the barrels which, in their turn, have come straight from the oil mills. It may take some time to educate the painter and decorator as to the unwisdom of using new raw linseed oil, but signs are not want ing that he, too, is changing his opinion slowly but surely. For one thing lie does admit sometimes now that the paint manu facturer can mix paint as well as his foreman painter "who has been thirty years in the trade"--and that is a step for ward!--Oil and Colour Trades Journal. THE "CLEAN UP AND PAINT UP" CAMPAIGN. "Cleanliness," observed John Wesley, "is next to God liness." The founder of Methodism gave to the world a phrase which has become one of the most common of the many pro verbs in use. So generally accepted is it that instead of giving the sage of Epworth credit for it, most people at tribute it to scriptural origin. Being clean is almost as essential as living clean. In fact it has become apparent that the man who is not physic-, ally clean cannot be mentally clean. Filth and dirt do not consort with spiritual hygiene. It is therefore with a feeling of satisfaction that it is noted that the paint manufacturers and the paint dealers as well as the painters themselves, are endeavoring to co operate* in the recently inaugurated movement, known as the "Clean Up and Paint Up" campaign. PUSH THE IWI V CAMPAIGN 1 ment, and has been devoting time and personal effort l. further the idea. He has organized a campaign bureau, 01 which are such well-known men in the paint trade as Norm B. Gregg of St. Louis. Howard Elting of Chicago, J. W Daniels of Minneapolis, R. O. Walker of New York, P. II Callahan of Louisville, R. W. Evans of Chicago, Frank V Hammar of St. Louis, Arthur S. Somers of New York, and Ernest Trigg of Philadelphia. OBITUARY. Frank K. McClotkejr. Frank K. McCloskey, president of the McOoskev Varnish Comuany, Philadelphia, died of pneumonia on February 22. He was bom in Philadelphia in 1864, and educated in public and private schools. At the age of eighteen, together with his brother. Louis T. McGoskey. he established the firm of L. J. McOoskev & Co., and entered into the manufacture of liquid wood fillers on Second street, below Arch. The business grew rapidly and in 1888 the present site at Thir tieth and Locust streets was purchased and a modem varnish factory erected upon it James McClosVev. his father, who had been manager for Berry Brothers in Philadelphia for a number of yean, left that firm's employ and assumed the management of L. T. McCWkey & Co. This firm continued until late in the fall of 1911, when it was incorporated under the laws of Pennsyl vania as the McQoskey Varnish Company. Mr. McOoskey was well known in the paint and varnish trade and was esteemed by all that had the pleasure of his aeouaintance. He is survived by his widow, a son and a daughter. ' SARGENT PAINT AND COLOR CO. A dispatch from Indianapolis states alleging that Leonard G. Sargent, Anna M. Sargent and Gustav H. Mueller, the board of directors of the Sargent Paint and Color Company, refuse to speak to each other about the business of the company, that they will remain away from directors' meetings to prevent the transaction of business, and have voted themselves high salaries instead of pay ing the debts of the company, Harry G. Sargent, a stock holder of the company, asked that a receiver be appointed for the company in a complaint filed in Probate Court recently. The plaintiff says he owns more than one-third of the capital stock of the company. The company is now in imminent danger of insolvency, he alleges. Oh m Mslw tUo swtn .1 N. Ml IM. .. U*. . VC ARC fCLLOW MEMBERS Our old friend, Allen W. Clark of St. Louis, with his accustomed energy has placed himself behind the move Walter S. Hanna, president of the Columbus Varnish Co., Columbus,. Ohio, has protested against the proposed ordinance that will, if it becomes a law, require concrete or brick walls to be built around all tanks containing, gasoline, or other com bustible fluid in Columbus. H. R. Emerson, who resides south of Tulsa, Okla., has been experimenting in the growing of castor beans for the manufacture of castor pil. The results on a few feet of ground has convinced liim the soil is as well adapted to castor beans as California. GLD32395 73A Red Oxides 40% to 98% Iron J. W. Coulston & Co. 89 Malden Lane. New York FREDERICK WILLIAM DEVOE. In mir issue last week, we made brief announcement of the death of Frederick William Devoe, president of the F. W. Devoe & C. T. Raynolds Co. of N'ew York and Devoe & Raynolds Co. of Chicago. Mr. Devoe was horn in New York January 26, 1828. and began his business life in Spotswood as a clerk in a country store there in 184.1, and three years later became a clerk with a firm of paint and drug brokers in New York. In 1852 he became a member of the firm of Raynolds & Devoe and founded the firm of F. W. Devoe & Co. at Fulton and William streets in 1864, where the business under the present title has been conducted. MAKING BASIC CARBONATE OF LEAD. A process for making a basic carbonate of lead of high covering capacity is covered in German Patent 226,245, H. Hof & B. Kinck, Wansleben. The solvent action of concen trated alkaline earth chloride liquors on lead salts is utilized for the reproduction of basic carbonate of lead from lead sul phate products, such as leaden-chamber sludge. This sludge is treated with magnesium chloride liquor at boiling heat, the lead sulphate being converted into chloride and dissolved. On cooling it separates out as magnesium-lead chloride. When this double salt is suspended in water and treated with an equivalent quantity of slacked lime, the lead chloride is trans formed into oxychloride, whereupon carbonic acid gas is passed through the liquid until the alkaline reaction disap pears. The liquor is drawn off and the residue is again sus pended in water, in which conditions it is heated, with con tinued stirring, for about four hours at 80 degrees C. PAINT IN DRUG ST.ORES. The pioneer dealers in paints throughout the South were the retail druggists, and to some extent the same thing applies to the Western states. As the country has expanded manufacturers have found hardware dealers' and builders' supply houses very profit able people to distribute their paints. These branches of trade have to a very large extent taken'the lead over drug gists in some sections anil to considerable extent for this reason the drug merchants have found paints unprofitable to handle. At first glance it would he supposed this was due to a slight advantage sonic believe the hardware men may have by advance news about building. In reality this is a myth. Many druggists arc leaders in the sale of paints for their locality. No other merchant has any advantage in selling paints--or in securing advance information about paints-- over the druggist if he really wants to be the leader in his territory. It is simply a question of push, enterprise and business acumen. So many drug merchants have gone to sleep at the switch or been so busy selling soda water, that at the last convention of the National Wholesale Druggists' Associa tion the chairman of the committee on paints, oils and glass FIRE PROOF VARNISH FACTORY. In addition to the $50,000 fireproof paint factory erected this year by the McMurtry. Manufacturing Company and occupied by it March 1, the company is now erecting a varnish factory and varnish warehouse. The entire plant is fireproof, as absolutely no lumber is used in the construction. The new buildings- will be built in the same manner as the paint factory ; steel columns, steel beams and girders, all of which are protected from fire with concrete;. All the window frames and sash are of steel and only wire glass is being used. The superstructure is of stiff mud-brick, faced with a light-colored pressed brick. The chimney of the varnish factory is thirty-eight feet wide and sixty feet high. This building and also the varnish warehouse are at present being erected on property adjoin ing the paint factory. Contract has been let and the buildings will be ready for ticcupancy by November 1. and will cost $35,000. This company instructed the architects to use only material made in Colorado. 74A GLD3P396 -lati'il, '"1 lie abolition n{ tlie committee had been discussed on the ground that the wholesale druggists were no longer interested in these branches of trade." The discussion, however, brought out the fact that in the South and Wesj the druggist is still looked upon as the natural distributor for these products, and that no other de partment would show so much actual profits for the capital in voted. If the retail druggist could only get these facts thoroughly understood, those who have fallen by the way~idc eoiild easily establish a profitable paint business. The rejiort of the convention shows a live interest is -till being exhibited by the' wholesale druggists and that i liev proiK'sr to stirk by these lines. Samuel K. Felton, Sr., Dies Poineer Paint Man Succumbs to Pneumonia Oik - ui thr pinnerra is gonr. and nnc cf the noblest of careers enileil by thr death of Samuel K. Felton. Sr., president of the l-clton. Sibley dr Company, Inc., 116-10 North Fourth Street, which occurred on February 6th at his home. 5424 Second Street pike, i ihiry, Philadelphia. Heath followed a comparatively short ill ness and came as the result of an attack of pneumonia. Although Mr. l-'clton had been confined to his bed for a period of ten days. ANNOUNCEMENT. ON APRIL 1. AN ENTIRELY NEW STREET NUMBERING SYSTEM WILL BECOME EFFECTIVE WITHIN THE LOOP DISTRICT OF CHICAGO. MADISON STREET BECOMES THE CENTRAL DIVIDING POINT, AND ALL STREETS RUNNING SOUTH OF THAI POINT WILL BE KNOWN AS SOUTH, AND THOSE RUNNING NORTH TO THE RIVER WILL BF. KNOWN AS NORTH. BARYTES INDUSTRY ON THE BOOM. During 1914 the people ol the United States used 34,915 short tons of refined barytes and paid $447.35B for it. ac cording to statistics compiled by James M. Hill, of the United States Geological Survey. Most of this product was used in the large quantity of white paint required by the general response to the slogan. "Clean up, paint up." The barytes mines of Missouri, Alabama. California. Georgia. Kentucky, North Carolina, South Carolina, and Virginia dug 51,547 tons during 1914, for which they re ceived $153,715, or $2.98 a ton. JOHN LUCAS & CO. CONVENTION. The convention of the Philadelphia, New York, Pittsburgh and Boston salesmen of John Lucas & Co., on January 4 and 5 brought virtually the entire selling force of the firm to Gibbsboro, N. J. where the sessions were held, which were devoted to practical work exclusively. The social features were largely matters of individual preference. The force was brought together to devise ways and means to increase the output and profits of the Lucas business and none was permitted to get away from the central proposition for a second during the busi ness sessions. The programme is valuable in that it covers the entire field of the paint business and may serve as a guide for other estab lishments having no precedent for similar gatherings on a large scale. S. K. FELTON. the end came as a sad surprise to his many personal, as well as business friends and acquaintances, and as a sudden shock to themembers of his immediate family. Through the death of this pioneer and up-to-date paint man facturer, the paint industry of Philadelphia, the State of Pennsyl vania, and in fact of the United States, loses one of its most valuable and foremost members. To his family he was a tender, sympathetic, affectionate and exemplary husband and father. Tohis business associates he was the born leader and atandardbrarcr. and they deeply regret the termination and miss the wis dom, power and executive ability of this eminent man. In busi ness or in the more personal walks of life, the all important characteristics of this foremost member of the paint business were faithfulness, truth, fearlessness and dependability of speech, and it has been upon such morals and practices that Mr. Felton suc ceeded in establishing one of the largest ready mixed paint bus!-' nrsses in this vicinity. Aside from his every day life Mr. Felton was, an active par ticipant in the affairs of the Methodist Church, philanthropic and temperance work, being 'a trustee of the Methodist Hospital, oreaident of the Board of Trustee of St. James Methodist F.piscopat Church at Olney, and a member of the Home Missionary Society. He was a total abstainer from' the use of alcoholic liquors and tobacco, and was a leader in the Sons of Temperance moveniept. AGENTS FOR SUs o iu Bros. & Co., lid. HULL. ENG. Manufacturers ol the CKOWN BRAND of Goldeo Ochre, Patent Dryer, Pane White, Drop Black, Etc. ________ AGENTS FOR HENRY GRACE & CO. LONDON, ENG. Manufacturer* of WHITE LEAD, Etc. AGENTS FOR J. Le e Smit h & Co. The Hull & Liverpool Red Oxide Co., Ltd. 19*21*23 Jacob Street NEW YORK FRED A. BEER,fw'cHICACO, 710 Washingten BFmL ST. HELENS and h u Ll , ENG. Manufacturers of Double and Triple Crown Venetian Oxides, A. A. A. A. xnd other Venetian Reds, Indian Reds, Oiides ol Iron. Crocus, Etc., Etc. PAINTS FOR GRINDERS' USE IMPORTERS OF French and other Ochres, V. M. French Zinc, English B.B. White Lead, China Clay, Vandyke Brown, Orange Mineral. Talc, Etc. V GRINDERS OF TurftjSy Umbers, Italian Siennas, Bone and ...-c Ivory Black -~'* ` CLD32397 75A Snow Checks Louisville Trade Paint Men in South are Earnestly Hoping for Moderate Weather (Special Correspondence of Pa in t , Oil a n d Dr u g Re v ie w .) Louisville, Ky., March 14, 1914. Local paint conditions have shown very little improve* ment during the past week. Another snowstorm caught Louisville this week, and as snows have been a weekly oc currence for the past five or six weeks, consumers are not thinking much of doing any spring painting till the weather open- up. "Moderate weather!" is the cry of all of the paint men as the general feeling is that with improved weather conditions, things will open up a good deal better than they did last year, as a larger amount of painting is to be done this summer in the South than (or several years past. Prices on materials and supplies are showing no marked changes, and while collections are generally slow, retail merchants are all feeling optimistic. NEW DEVOE & RAYNOLDS BUILDING. The new structure now being completed by the Devoe A- Rnynolds Company for an office and retail store building for dealing in paints and artists' materials, at 14-16 West Lake street. It is an unusually handsome building, six stories in height. It will cost in the neighborhood of *250,000, and will front forty-nine feet, with a depth of 148 feet. The exterior of the structure is of granite up to the second story, above which it is matt glazed white terra cotta, with bronze, iron and terra cotta ornamental figures. The first floor of the structure will he used as salesrooms; the second as a display and architectural model room, show ing numerous styles of decoration in various rooms of a home, and the third, fourth and fifth will be used for stor age purposes, while the sixth floor will he given over entirely to the offices of the company GOLD VARNISH. Equal parts by weight? of shellac and concentrated alco hol make a good gold varnish. A 5 per ceiit solution of boric acid in alcohol is added to the solution to give the varnish proper consistency. This varnish is colorless, but if a golden shade is wanted picric acid is added until the desired color is reached. OIL ENGINES FOR LAKE FREIGHTERS. United States Consul Felix S. S. Johnson, Kingston, On tario, Canada, advises the crude oil engine is now looming up as a rival of steam propulsion (or the larger lake boats. Ex periments have shown that it is as dependable as steam, takes up considerably ltss space, and is much cheaper once the in itial cost of installation has been met. There are two types of heavy oil engines in use, one fol lowing the principle of the ordinary gasoline motor in a modi fied manner, the other being known as the Diesel engine, in which crude oil is sprayed into a cylinder containing air at a sufficiently high state of compression to cause ignition. A ves sel fitted with the latter type of engine has been engaged in the grain trade on the Great Lakes for half a season, coming out under its own power from England, where it was built (as mentioned in Daily Consular and Trade Reports for October 3,1911). In appearance it resembles the ordinary lake freighter except for the lack of a smokestack. For fuel the boat carries 70 tons of oil, enough to propel it 5,000 miles, which distance, with a steam engine, would require 250 tons of coal. The work of the vessel has been so satisfactory that it is understood orders have been placed with the builders for a larger boat of tlie same type. 7 6A CONVENTIONS OF PAINT COMPANIES C .Ea g l e Pa in t a n d Va r n is h o The Eagle Paint and Varnish Company of Pittsburgh gave the annual dinner to its traveling men on Tuesday even ing, December 26, at the Fort Pitt Hotel. The evening was devoted to discussing business plans for the new year, and it was stated that there is more business on the books for the month of January than ever before Among those present were "R. D. Cochran, president of the Company; \V. C. Murray, treasurer; E. J. Wilson, secre tary and sales manager; L. G. Stoerkel, assistant treasurer; W. E. Houghlon, West Virginia representative; R. W. Miller, Western Pennsylvania representative; L. N. Fickeisen, Pitts burgh representative, and 5. L. Shriver, Ohio representative. A FRANK ADVERTISER. A gentleman who has a Christian spirit and a horse for sale, advertises as follows in a Minnesota paper: "We have a good family driving horse for sale, providing you carry insurance. "Me is not overparticular as to feed. In fact, he prefers our neighbors' haystacks and corncribs to our own. "We feed him whenever \vc can catch him. which is sel dom. "He is partly gentle. The other parts are not. and you must govern yourself accordingly. "We will throw in the derrick and telegraph pole combina tion. which we used to hitch him up with. ' "If you are fond of driving, we would advise yott to en gage a cowboy that owns a fast horse to do your driving, and lie sure and get on lop of the barn before he begins to drive the horse. "For price and coroner's address, apply to the owner." --Srt. GLD32398 The Color Situation NCE more the aniline question takes the center of O the stage. Secretary of State llryan has been notified that further shipments of colors from Germany aniline products to countries at war with Germany. Everything possible is being done in this country to push forward the development of the new industry but it will would not be permitted because of the fear on the partinoef vitably be months before any commercial quantity of the German government that some portion of them might the more intricate aniline colors can be produced. Such reach the allies. products as benzol, carbolic acid, toluol and other hydro Two steamships are on their way here with dyes--the carbons will be the first to come from the newly developed "George W. Warren," due this week with a half month's factories. supply, and the "Matanzas," which leit llremen February 28 We have already mentioned in these columns the work with a full mouth's supply for United States manufacturers. being done in this direction by several large steel plants, Unless some assurance can be given the German manufac such as the Lackawanna, Cambria, Maryland & Dominion, turers it seems probable that this will terminate the ship and the U. S. Steel Corporation has decided to produce these ments for the present. Meanwhile every effort is being materials in several of its plants. The Edison Co. are also made to meet the situation. The State Department is in producing a considerable quantity of carbolic acid for their hopes that it can satisfy the German government of the own use. It seems prohablc that the shortage in this particular urgency of the demand and prevent the exportation of direction will soon cease. THE SHERMAN LAW AND CHAOS. According to the decision of the United States Su preme Court the Standard Oil Company must dissolve by Friday of this week. The result of this decision is little short of opera bouffc. The parent, or holding company, must give up its ownership in the thirty-three subsidiary companies in which it owns, or controls, practically the entire stock. Its capitalization is one hundred million dollars with a par value of nearly one hundred and forty-five million dollars. On Friday it is to hand over to each of its stockhold ers his pro rata share in each of these thirty-three minor companies. The process will involve some intricate and elaborate computation, and some of the results will he curious. The owner of one share of stock of Standard Oil will receive approximately one one-millionth of the capital ization of each of the constituent companies. He will re ceive, for instance, one-twentieth of a share of stock in the Atlantic Refining Company, a little over onc-quarter of a share in the National Transit Company, three-twentieths of a share in the Standard Oil Company of New York, one dollar's worth`in the Indiana Pipe Line Company, about fifty cents' worth in the Solar Refining Company, and be tween seven and eight cents' worth in the Washington Oil In order to thoroughly appreciate the absurdity of this condition wc ask our reader to imagine himself, as possililr hc is. an owner of one share of present Standard Oil stock and figure the dividends he would receive from each of the constituent companies if each company should declare, for instance, a dividend of six per cent a year. After bringing alxmt this decentralization we arc at a loss to see how anyone will he any better off. People are Rapidly Learning the Difference between Price per gallon and Cost per job. They are learning that low-price varnishes are high-cost varnishes. They are learning that Murphy Varnishes are low-cost because they do the job with so few gallons and so little labor. They are learning also that Murphy Varnish saves the costs of re-varnishing. Economy for the Customer means Customers for the Dealer. Let us supply you with free booklets, "How to Sell Murphy Vartlish The Varnish That Lasts Longest Murphy Varnish Company FRANKLIN MURPHY, President Aaodaled with DougH Vwnnh Company, Limited, Montreal. Canada NEWARK, N. J. CHICAGO, ILLS. GLD32399 77A Pittsburgh employers of labor are skeptical of the results fur i'immI of the plan in Henry Fnrd. automoliilc manufacturer oi Detroit, who anticmnecil recently that a minimum wage scale of $5 a day had lieen adopted by his concern. Mr. W. I.. pause, president of the Pittsburgh Plate tllnss Company, said he believed Ford had made a mistake. "It employers were to pay their men S5 a day as a minimum wage it would mean the ruin of all business in this country.'' Mr. Clause de clared. "for the reason that we could not then compete with foreign products, under the present tariff rates. Mr. Ford' himself will surely find he cannot afford to pay it. He will have to dispense with all operatives wno are not at the high est level of efficiency or break up. He it only able to do it because his profits are abnormally high. 1 can state posi tively that the Pittsburgh Plate Glass Company cannot afford such wages, (or it would mean that we .would have to go out of business. The average wage of workmen now in all indus tries--1 mean unskilled labor--is only a little more than $2 a day. To my mind one of the most serious results of Ford's policy will be.to spread discontent among operatives. Those who do not receive $5 a day will always be on the verge of an outbreak; and while they may not be constantly striking for more pay, will be in such a mood as to detract materially from their efficiency." DEATH OF GEORGE M. VIAL. George McNaughten Vial, of La Grange,Jll,, died at the Presbyterian Hospital, in Chicago, March 5, 1915, after a painful illness of over two years. Funeral services were held at the First Congregational Church, of La Grange, III., Monday, March 8th, at 2:15 p. m. The interment was private. and with the exception of a few years spent in farming, he has continued in this business, advancing by earnest, faith ful service to the office of President of the H. M. Hooker Company, which office he held at his death, as well as that of secretary and manager of the Chicago White Lead and Oil Co., another of the Hooker enterprises, which Mr. Vial developed to a large and profitable business. Mr. Vial was President of the Paint, Oil and Varnish Gub. of Chicagi, in 1901-1862, and President of the National Paint. Oil and Varnish Association in 1!H)1, and was one of the best known paint men in the country. TOLUOL AND BENZOL FROM OIL. Washington, Feb. *7. Secretary of the Interior Lane, today announced the dis covery by the United States Bureau of Mines of two chem ical processes, one of which, it is claimed, will be of tre tnendous importance to the oil industry, greatly increasing the supply of gasoline, while the other may make the United States absolutely independent of the rest of the world in regard to important materials necessary for the dye industry and the manufacture of high explosives used in warfare and in engineering operations. The first of these processes promises to enable the inde pendent refiners in this country to increase their output of gasoline from petroleum 200 per cent or more. With an estimated production on the part of the independent re finers of 12,000,000 barrels of gasoline in a year, this will mean an output from the independents alone of 36,000,000 barrels, greater than the total production today from all sources. The second process includes the manufacture from crude petroleum of what is known chemically as tuluol and benao), both'of which have heretofore been obtained from coal tar. As Germany has specialized far beyond other coun tries in by-products from coal, the United States and the rest of the world have been dominated by that country as regards those products of toluol and benzol which are the important bases for the production of dye stuffs and high explosives and especially smokeless powder. CREDITS. As dealers take their inventories this year and look over the unpaid accounts of their customers, they should check up credits as a guide f,r 1911. Where unpaid accounts are hard to collect, it is often i'ccomplished by taking two or three months' notes and in this way find it easy to collect. The fanners are now controlling more money than those who live in the cities. Collections should be above normal this year. George McNaughten Vial was bom on his father's farm two miles south ot La Grange, February 15,1850. His boy hood and young manhood were spent on the farm, and his education obtained in the public schools. In 1868, at the age of 18, he entered the employ of Mr. H. M. Hooker in the paint and glass business in Chicago, SILICAPure Water Floated Whiter Paints Finer - Softer Purer t or Wood Fillers Polishes TAMMS SILICA CO. Mims sad Mill, Tatiai, 1IL M.flaitral Office *0 La Sale St. CUcata taiUra Office 2 Warm !. BraaMra.ll. V. SO Federal St. lu frandiw SPRING-TIME. It is only once a year that, spring comes and that period is almost here, in fact, in some sections it can be considered to be here. 'Hie opportunity to present to the housewife paint spe cialties is now present'and to take .full advantage ot the sea son means to create a'campaign immediately for points and varnishes which are used during the house-cleaning period. ; Household enamel, varnish stain, carriage paint, wagon and implement paint should all be given their turn im mediately. Remember these lines are profitable and are. therefore, of the greatest interest to the dealer. The clerks and city salesmen should be instructed relative to this prac tical side of the subject. If they know that they are money makers, there will be an added incentive to pushing the line. . AN UNFORTUNATE COMBINATION. During revival meetings in a western city, placards giv ing notices of the various meetings, subjects, etc., were posted in conspicuous'places. One day the following was displayed: Subject--"Hell; Its Location and Its Absolute Cer tainty." Thomas Jones, barytone, will sing `Tell Mother I'll Be There."--Ladies' Home Journal. 78A GLD32400 Fair Trade Idea Still Advancing Redfield Report Gives Fresh Encouragement to Advocate of One*Price To-All Method of Selling New York, December 31, .1913.--That the legislative tide is fast turning toward the adoption of thg One-Prtcei'<"-All system of merchandising is strongly evidenced in the recently submitted annual report of Secretary of Com* merre Redfield is the key'oote statement just issued bv Ed mund A. Whittier. Secretary of the American Fair Trade I.vague. This organization, composed of consumers, mid dlemen and manufacturers throughout the country, is definitely pledged to work for this widely discussed merliaiidising evolution, declaring that the present unstable nditimi of retail buying,'due to fraudulent "bargain" sales, using as "leaders" branded and nationally advertised goods, I., cNr'oit unknown and inferior merchandise at exorbitant profit, is largely responsible for the high cost of living problem. The statement says in part: 'While we have long realized that the general public is evincing a well-defined tendency to turn to the stable price idea of buying for relief from the'ever-present fraud ulent ''bargain" sale, we have no^ hitherto had such definite ihcinl assurance that the Government is at last thoroughly .alive to the tremendous national sentiment in favor of the i (r.e-l'rice-To-All-Consutners principle of buying and sell ing standard merchandise. This official assurance is con veyed in the plainest of words in this particular passage di Mr. Redfield's report: . "'It is important that we should know the truth about the fixing of retail prices and as to whether giving the privilege of so fixing the prices to a manufacturer tends toward monopoly or does not so tend. Nations abroad are said to favor by law that which we forbid. The law with us is for the time fixed by the decision of the Supreme Court that the fixing of retail prices on the part of manufacturers is unlawful. If. however, new legislation should in the fu ture be required, it is important that the truth be known lest injustice be done, not so much to the manufacturer as to the consumer. RECEIVER'S SALE OF THE AMERICAN PAINT ft COLOR COMPANY, COLUMBUS. OHIO. ON THE 10TH DAY OF JANUARY. 1912. AT OF FICES. BUTTLES AVENUE,' AND FACTORY STREETS: COI-UMBUS, OHIO, AT 10 A. M,, THE PROPERTY OF THE ABOVE COMPANY WILL BE SOLD AT PUBLIC AUCTION TO THE HIGHEST BID DER FOR CASH. SUBJECT TO CONFIRMATION OF THE COURT OF COMMON PLEAS, FRANKLIN COUN TY, OHIO. Said property consists as follows: Stocks of Ready Mixed Paints, Varnishes, Stains, Satin Wall Finish, Brushes, Painters' Supplies, etc. Raw Material for manufacture of Paints, including a full line of Formulas, several of which are considered very valuable. MACHINERY CONSISTING OF 1-20 IN. DAY CINCINNATI PAINT MILL AND MIXER, 1-30 IN. IRON FRAME LEAD AND COLOR MILL WITH FEEDER ATTACHED, 1 NO. 15 GALLON DAY PONY PAINT MIXER WITH 8 CANS, 1 GANG NO. 000 DAY IRON PAINT MILL. ALL ABOVE MILLS WATER COOLED. 1 PUTTY CHASER COMPLETE. ABOUT 84 IN.. WEIGHT OF WHEEL 4.000 LBS. Typewriter and desk. Horse, Wagon and Harness. Full line of Color Cards, Catalogues and labels. The above property was appraised by the Court at $21,203.68 as a going Concern. The O'Brien Varnish Co. PACTOBY ANI- MAIN OttlCI SOUTH BEND, INDIANA MANUFACTURERS OP O'BRIEN'S VARNISHES CHICAGO BRANCH 431 WABASH *A VENUE PHONE HARRISON 818 ___ I VALUE OF STEEL LEAD KEGS. It has been an established fact that steel white lead kegs are a great benefit to the dealers. That the painter appreciates them is shown by a communication from A. B. Miller, Cambridge, Miss., who says: In. the last few years there have been many improve ments in the various packages used by the manufacturers of painters' materials, but none will be more appreciated by the painters in general than the new steel keg that the lead ing manufacturers of white lead are about to place on the market. The old wooden keg, although it answered the purpose, was never satisfactory. Its principal objection is the leak ing or filtering of the oil through the aides and bottom, leaving the lead around the sides hard and dry. This will be entirely overcome by the new steel keg, as it will retain all the oil in the lead, keeping it soft and in the same con dition as when it left the factory. Ne w c o r p o r a t io n s Ip m.ey i it uwi11 iii it\m "trT^TJTrr^rinrrrtty* Marpaco Paint Company, Norfolk, Va. H. F. Dorraine, president; C. V. Curtis, vice president; C. R. Murray, sec retary end treasurer, all of Norfolk, Va. Capital: Maxi mum, $25,000; minimum, $15,000. Pacific Paint Products Company. Los Angeles. Cal., capital stork. 4250.000: subscribed, $25. Directors: W. H. Baldridge. F. N. Folsom. J. E.' Neal. A. P. Switzer. I. P. Janssen. Rockford Varnish Company, Rockford. 111. Capital in creased from $100,000 to $115,000. Mathews Paint Company, Los Angeles, Cal.; capitat stock $100,000; subscribed $300. Directors: P. H. Math ews, A. E. Miller, James A. Stone. GLD32401 79A CHICAGO, JUNE 23, 1915 Paint Prices Advance HE jobbers and dealers throughout the country cannot T justly claim ignorance as to the cause i'or the advance that has just taken place in paint products, as the Rev ik w for several months past has been predicting an advance between ten and twenty cents jrer gallon. In our issue of February 10th we said: In looking at the proposition from the molt conservative angle it would seem that jobbers ami dealers should avail themselves of the present range of values and stock up at prevailing prices as there dors not seem to he a single ray of hope for lower prices and some reasons cxisl why they may be higher. It is well known that jobbers and dealers arc buying in a most conservative manner and it is time they came forward with confidence and protected themselves. Don't wait to buy the usual spring stork until some morning a letter ar rives bearing the gruesome message that "owing to the ad vance in alt raw materials, we have been compelled to advance our prices on -------- mixed paint 10c a gallon' from tliis date." It is perfenly easy to lind out what products have advanced and how much. Your trade paper tells this or the manufacturer you represent will gladly give you the benefit of his experience. Again on March 24th the dealers were urged: To wake up and place more liberal orders for mixed paint. * * * The whole paint outlook is toward higher prices and it behooves any buyer to protect himself, this is urged upon the dealer because by so doing he cannot make any mistake. That the paint manufacturers have individually been considering an advance is shown bv the reproduction of a number of letters from sonic of them which were reproduced in these columns some months ago mid now in a compara tively short space of time the advance has taken place and manufacturers generally arc billing out at an increase which is substantially as follows:' Ready Mixed Paints. 15c per gallon; Floor and Porch Paints, 15c per gallon; Flat Wall Paints, 15c per gallon; Barn Taints, 10c per gallon; Enam els, 50c per gallon; Zinc in oil, 2c @ 5c per pound, accord ing to grade. So much has been said as to the justifiable reasons for an aJvance that mention now will only be made of about .what the prices of a few of the paint ingredients were when manufacturers established their former prices and what they are today: Old Prices Linseed Oil................................... . 45c Dry While Lead.. .......................... American IVocefS Zinc...................... 5Jvc French Process Zinc........................ 8 and 8c Liihopone ........................................... 4c Present Prices 60c % IS and Me Stfc It is understofid that white lead contracts will expire July 1st and this will cause paint makers to further advance their prices, unless some other ingredients decline to offset this. Contracts for American Process Zinc probably run to September 30th, but this is not authentic, nevertheless, there seems good reason to believe that further advances will take place later on. During the past two weeks the price of white lead in oil has constantly been advancing, indeed, before one notice of an advance has reached a dealer, the jobber would receive another, and who can tell where the price of this paint pigment will not go. During the last few days the market value of pig lead has been declining, but not chough to affect the value of white lead in oil. In Chicago it makes little difference at this time what paint products are worth as all the jourpeymen painters are out on a prolonged strike which has seriously affected the consumption of all paint materials. The market.is locally absolutely dead, on the other hand the country trade has been very satisfactory, but some jobbers have expressed themselves to the effect that the increased cost will curtail consumption and others say they would not he surprised if further advances were necessary. It will probably be of interest to the dealers to know that n very prominent white lead man who has been connected with the industry for many years, cannot recollect when the price has been as high as it is now. The file* of -the Rev ik w extending hack thirty-two years fail to show aa high a price. 1915 E arc glad to be looking forward, not back--and yet W it is pleasant to recall that one hundred years ago this year the great Napoleonic wars which had been devas A great proportion of commercial loss is attributable to ignorance and the fear which ignorance causes. The more we learn about the actual facts of the great industry in winch we tating Europe for decades came to an end and peace ruledafroerall interested, the more possible it seems for us to stand many a year. The whole world is looking and praying for a in the front rank of the paint and varnish trade of the world.' centennial return of the peace spirit which shall end war This year is our great opportunity, our markets at home and forever. abroad are waiting. Courage, optimism and enterprise, guided We have learned some of the lessons of adversity in the by a thorough knowledge of conditions and good common sense past year but all the best authorities seem agreed that so far will make the year 1915 the banner year in the history of the as this nation is concerned, the worst is over. Old industries American paint and varnish industry. are resuming, new ones starting, the number of unemployed men is steadily decreasing. The lack of raw material, while temporarily annoying, is one of those things which spurs inventiveness and often proves .a blessing in disguise. Just as luxury has proved the down fall of many a nation so prudence and frugality have done much to build them up--and nothing develops these virtues like stern necessity. That great English prophet of the future, H. G. Wells, says, "There is a class of mind which discovers the future. It fore sees and plans for the morrow, for today is tomorrow in embryo. It is the master thinker of business, the creator and moulder of sentiment It is the organizing master type." He might have added, it-is the mind which hat arrived at its most complete development in this country and at this time. There has been a pessimistic feeling among paint men on We wish our readers a Happy and Prosperous New Year the question of chemical imports. Everyone has wondered with the firm conviction that never in the commercial histoiy what could be done but only last week we were able to announce of our country was there greater promise that the year will the formation of a hundred million dollar corporation--backed respond with abundant ana unbounded prosperity to our own by the threc,best equipped chemical manufacturers in America, native land, and will end, we hope, with the dawn of peace in to supply the need. the troubled lands beyond the sea. BOA GLD32402 Cl is advancing the technology of paint making The paint industry is entering a new era of performance standards made possible now with Isophthalic alkyd resins. The reason. The public has long awaited products with tougher, harder coatings that will not discolor. The sales advantages offered by an Isoph thalic based coating on any consumer product will place it in a better competitive position. If you want to advance your product--market it with more "customer appeal"--let Oronite show you how Isophthalic can benefit you. An Oronite representative will he pleased to demonstrate the many advantages offered in any type surface coating by this significant new raw material. CHICK /TIM 21 ORONITE CHEMICAL COMPANY A SUBSIDIARY OP CALIFORNIA CHEMICAL COMPANY EXECUTIVE OFFICES 200 Bush Strsst, Sun Francisco 20, California 8ALE8 OFFICES Nsw York* Boston, Wilmington, Chicago, Cincinnati, Cleveland, Houston, Tulsa, Los Angolas, San Francisco, Seattle EUROPEAN OFFICE 38, Avenua Wllllam-Favra, Geneva, Switzerland GLD32403 "LIFE" of Outside House Paint The chances are that your own home is protected by a good linseed oil paint. You chose it because you are sure of its performance; its durable, level and repaintable surface. Your confidence in it is based on years of experience with linseed oil as a paint material. You know what to expect in the life of the coating, in adhesion to wood. You know that at repainting time there will be no new unthought of expensive problems which sometimes occur with non*linseed oil exterior paints. The cost will be reasonable. As a manufacturer you know other good things about linseed oil. It is compatible with pigments. Its processing is predictable. It requires no special handling. You know that a high grade linseed oil paint can always be made and mar* keted with profit and with good value to the ultimate user. SPENCER KELLOGG AND SONS BUFFALO 5/ N . Y. GLD32404 CHECK ITEM 22