Document jBzjYJ0Evxxkq2Ny8nk8nKxy2

c..`o3 DU PONT IdjBRIKQil Play-proof Upholstery INY feet will not harm up Tholstery of Craftsman Fabrikoid, for it is scuff-proof. Grease and sweets will not mar its beauty--for all stains wash right off with soap and water. And Fabrikoid is as long-wearing as it is lastingly beautiful, for it is tough and rugged, will not peel or crack, and never looks "clothy." It is pliant and comfortable. Made in many different grains and colors, all of them fast and fade-proof. These are features which furniture buyers are quick to appreciate. Fabrikoid gives many added selling arguments for fine furniture. Take advantage of them. Write for details and samples. E.I.du Pont de Nemours & Co., Inc. Sales Dept.: Fabrikoid Division Wilmington, Delaware Branch Offices: Harvey Building . . . McCormick Building . Gugle Building . . . Dime Bank Building . Merchants Bank Building 21 East 40th Street . . Chronicle Building . . Boston, Mass. Chicago, 111. Columbus, Ohio Detroit, Mich. Indianapolis, Ind. New York City San Francisco, CaL Want: Newburgh, N. Y. Fabrikoid is water-proof, stain-proof, scuff-proof, non fading and cleanable. Available in many weights, in many beautiful colors ar.d grains, it makes high-grade, long-lasting upholstery ai a moderate price. FABR THE II, IGAZINE THE PRICE DECLINE EMILY & year ago an article on of February 1, The greatest declines N the price situation was printed in tins magazine, accompanied hr..." by two graphs showing the movements "v'" pritf -, tjt: ,iv,-t /.-o- ;i*v h / occurred in textiles and naval stores, the former dropping of per cent ami the latter 49 per cent hidween Febru of the wholesale prices of certain By l. LKM.IF li.\YFu?;D ary 1 and ])ix'{`inlM:`r J, The per groups of commodities since 101 ;>A Since that lime we have? witnessed one of the niosi precipitate price declines Pl\ j. !I: J >1 n - .Si .1- i;.:: : A .> . centage declines between these two da U\s in various commodity groups entering into Brad.stivet's index were in his lory, A brief review of Hie are follows: present price situation, and a bringing of the two graphs Foods............................. more nearly down to date, may therefore be ol interest. Wholesale price* in general apparently reached their peak Textiles. .............................. Hides ami leather............. ...........54 *' ** ..... n.s - " in the spring of 19211, aft* c rising pretty steadily for more Metals................................ than four years. In April or May, 192o, they turned down rit _ " ward and have been falling ever sh.rc. How high did they Naval stores....................... -Hi " " rise and how much have they fallen from I har high point? Building materials........................... ........ 8 " ' Of course, various commodti ies moved diflVreiitly, and all Chemicals and drugs....................... ........ 5 *' " I hat will be at templed in the present, article will be an exam All commodities,..................................55 " ine lion of the general, or average, wholesale price level, ami Probably a better index of general wholesale prices than the changes in various commodity groups. In estimating Lhe Rradstreet's L\ the index of the t inted Slates Bureau of changes that have taken place in the general average of Labor Statistics. Average monthly prices are obtained for wholesale prices, several compilations are available. Of {`neb of 32? commodities, covering a wide range of raw and these, the Iwo most commonly referred do and user! are the manufactured products. In computing the index numbers index numbers of Bradxtreet and of the i baled fttales Bureau the average monthly price of ouch article is multiplied by the of Dibur Statistics, estimated quantity of that article marketed in the census In compiling Brads!reefs index number, prices on the first year 1909, in order to give to each article an influence on Use of each month are used and ihiehuitions during the month result proportionate to its importance in the country's are disregarded. The number of commodities whose prices arc markets. The results are then added up, the total giving the averaged is IK), largely mvv imperials. The method employed approximate value of the combined commodities for the in arriving at the a vemge is not free from criticism... consisting month in question. Jl is like taking the same hill of goods of nothing more Ilian adding together the price in dollars each month at that month's prices ami comparing the cost and cents of one pound of each of flu* IK I vicious articles-.. of this bill of goods at different times. To laeililate compari but ibe index number appears to respond ijmekly to changes son, Ibe tolals for curb month are reduced to percentages of in business conditions and thus to be a fairly good indicator t he average monthly sun. for 1913. This method, and the of what is taking place. large number and variety of articles included in the index According to Brads! reel's index, average win desale prices number, make it probably the best available measure of had risen on February 1, 1 to 127 per cent above what wholesale prices in general. they were in the year 1913. From February I to May I According to the index number of the Bureau of Lake* almost no change was recorded, but by dune 1 a noticeable Statistics, average wholesale prices reached their peak in down ward mou-mei it had apj wared, wh id s eon t in ued. May, 1920, then being 172 per cent above their 1013 level. increasing in rapidity toward Hie end of the year. The result The following month they evidently began to fall and have was Hull nn December 1 BrmistreeFs index number for all kept on falling ever since. In tlie upward movement the commodities combined had fallen do per cent from the level greatest advance was scored by house furnishing goods. * The Trmdof Price*. Thi Pont- Mauaxme, March, 1020. THE DUPONT MAGAZINE which continued to rise after the average of all coin modi Lius had started downward, reaching in Hop!ember u point 71 per real above the 1913 average. In December the average of wholesale prices had declined til per cent from the high point reached in May. All classes of commodities did not turn downward in June, some of them, notably bouse furnishing goods and fuel and lighting, con tinuing to rise for several months longer. By December, however, all commodity groups had declined somewhat from their high point for the year, some of them registering very pronounced declines. The greatest declines occurred in farm products, food, and cloths arid clothing. In the following table is shown the height above its 1013 average reached by each of the commodity groups at its highest point during 1020 and also in December last, together with the percentage decline from 1 lie? high point of the year to December. i 'ouimod lj firouji Peconibt'r PcrrtattiiKc High point of HW. . lUUU. deeiiw from 1 Vro-niaKC ahnvr- Fr-reontaip' hi^li poiij t UUfi uv-rago. above lUlil of 1020 to i avi'nig* I k'W-mW, Farm prut!nets j I Mi (dan. & Apr.) Food, eie. 11ST (May) Cloths and riot Mug j 250 (Feh. & Mar.) Fuel and lighting ; ? m (Sopt.) Metals and metal products | 95 (Apr.) ; buml-KT ami Imildiug imiLcriaU i 211 i Apr. $c May) Chemicals and drugs 122 fSepl .) House fiiriuiliing guuds 271 irVpt. & Oct.) Miscellaneous ; 1-17 (June) *11 72 rid 13 > 57 mr> gs 1M!> 105 41 40 38 17 U> 22 15 7 17 All cnnuimi lilies ; 172 (May) 39 31 Miml Jis ii fthicli high p nnl was reached are stiio-^n in In the two graphs on lids page are shown the monthly changes in I lie various commodity groups, classified into those entering directly into Ihe cost of living and those used in industry. These groups bring out even more clearly than the figures the great, rise which occurred in the prices of certain groups of commodities and the pronounced decline that has since taken place in some of these. Iodk`atkmK point lo an early slowing down of the decline in wholesale pi ices and the cessation of that decline within the next few months. Just how much further the movement will go and just when it will come to an end is not dear, but evidently the worst :s over and the downward movement does not appear likely to continue much longer. MEETING ECONOMY WITH ECONOMY Consumers in every section of the country are demanding lower-priced merchandise. The more economical the buying public becomes the less extravagant the? manufacturer can be. This is decidedly the time for every imtiiufaetnrer to analyse Ins product in the light of these more exacting market con ditions and to make every change ilial will enable him to lower tlie cost of his product without impairing its quality. Tins will enable him to retain, or even increase, his business by meeting economy with economy at a time when it is imperative. Using leather and other high-priced products where Fahrihold will give equal or better service id a great saving is mi extravagance still too frequently practiced by manufuct urers. In a great many eases the use of Fabrikoid would greatly enhiniee lire serviceability of products which cannot be made so practically of any other material and yet bring these products to the consumer at a price he would he very glad to pay, no mid ler how closely he watches his pennies. Substantial reductions have been made in tin? price of Fabrikoid itself, still further equipping the manufacturer to meet the general condition. In fact, present Fabrikoid prices are lower Ilian ;he frosts of production justify, hut they have been made purposely to enable manufacturers to produce finished Fabrikoid articles which can be priced to sell in volume. The Fabrikoid Division of Ihe Du Font Company will be very glad to give advice and expert technical assistance to any manufacturer \s Lo wishes to avail himself of Fabrikoid as a means of solving a price or service problem in his product, it invites inquiries of jny nature and suggests that it can give immediate rccommen hitions if manufacturers will state just how and for what purpose they are considering the use of Fabrikoid. The Nashville industrial Corporation is reported to have purchased the Old Hickory powder pkuit at Jacksonville. Tennessee. This plant was originally built by the Du Font Engineering Company for government operation during the war. No doubt many who worked on that project will be glad to know that I ho plant and I he plant site will be utilized as the basis for developing a permanent industrial community. TilE DU PONT MAGAZINE FRONT YARD BLASTING SING dynamite in open fields U ur where t here is plenty of space and little danger of properly damage is an old story. It has been dune so repea Unity and so successful ly that the use of explosives is taken for granted. But blasting in dose prox imity to a building; still retains some of the thrill that in I he beginning was accorded all use of dyna mite, How frequently this is done nowadays without damage of any kind is the highest compliment that could he paid io the manufacturers of high explosives. Constant improve ments have made dynamite wholly dependable for work requiring extreme acenraey. One (`sample of the use of dynamite where extreme earn had to he exercised because of the proximity of buildings was the blasting of fifty-two slumps on the grounds of St. Joseph's Home for Bovs, Chestnut Hill. Pennsylvania. M ore Ilian ordinary diflieuity was attached to the operation on account of the character and location of the stumps. The average distance of the stumps from the house was fifteen feel, while some were only Uni feel away. They were not small stumps. They were not dead stumps. Rather, they were the toughest kmd of green stumps, the smallest of which was seventeen inches in diameter and 1 he average thirl height inches. No one knows how many years these massive oaks and chestnuts grew before reaching their liiahirily. No one has slated how long il look io fell these trees with saw and axe. So far us this story is concerned no one knows how many days or what expense would have been required to remove the stumps by the old method of excavating their roots and pulling them out with block and pulley. But we do know how long it look Mr, SI. R. Tyhux, au agneitlluutl Master, to do the work with I hi Font dynamite... just one and one-half days. He bored holes in the ground under the stumps at an angle of 45 degrees, using the well-known agricultural blast mg implements, a soil auger and punch bar. On account of the large size of the stumps il wan necessary to bore nr average of four holes to n slump in ortier to remove it with dynamite*. Each hole was loaded with fmm one to one and one-half cartridges of Du Pont Red Cross Ex Ira f>0 per cent dynamite. And the allots were fired electrically with a Du Pont No. 3 Bhtsth.g Machine. Excellent results were? obtained from practically every shot fired. Mr. Tv far attributes Ins success to the fact that he exercised extreme cure in tamping the loads, lie states that because of his extraordinary precautions in lamping he accomplished ihe work with 50 per emit less dynamite than would ordinarily have been used. Considering that all of the slumps were deeply indiedded in the ground and located so close to the building, it is remark able llutt the work was accomplished without any properly damage. Although many windows in the home were exposed to flying fragments, not even a pane of glass was broken. 3 THE i>Lf PONT MAGAZINE ROMANCE OF VARNISH KK man who rises horn a sen t Imndredyears ago,in fact, that varukli- Trnvered with poor varnish and either takes part- of the finish withlihiior leaves part of ins chdhes Is likeh to find little romance in the subject of varnish. But those who sell {tin I use higo-gni.de varnishes will probably he in ten's ted in the history litis -ftr.tdv.rf* liUiM iuiij bt fosi iht Chrhhun ife, n'o.>: xtil\ orudAii /iu.uh' hi (`iw.niii! tim-.'S niaking really took Its place among the world's industries. In the early days of this country, varnish. was crudely made in small copper hand kettles 1 iv itiiicraiiL peddlei-inanufacturcrs. The heating kettle, oils, gmns and solvents were loaded in a wagon and of tliis necessary product.. The obscurity of its discovery, lost the manufacturer traveled from shop to shop throughout In the dimness *f the ages before the Christian era, the his district soliciting orders. Wherever Ids product was si range scium of tunny of its component parts, the variety required he set up las kettle in flic back yard ami proceeded of its u>es. make varnish an in teresling topic, to make varnish for his customer. Then lie drn\e to 1 he 'I'hc first use of varnish is as obscure as the derivation of next shop along his route, sometimes in order to cover his I lit* word itself. Some claim Greek sailors found and melted trade territory the varnish-maker was on the road continu u transparent amber gum which they applied on various ously for a year. When he returned, perhaps twelve mouths articles to give them a lusti-rum routing. Because of its color later, lie eoilooted from each customer the amount due for Ihesesailors nir xupjH eied to have mimed [heir linrl "Berenice/ varnish supplied on the preceding trip. The reader will after an Egyptian pueen famed for her amber locks. The observe that Colonial trade customers hail tin: advantage ul Haim is made that varnish was derived from the name long-term credits in buying varnish, for this wars long be!ore '`Berenice/" Other etymologists derive the word from the the bd-slay limit. _ Latin *`vhrmH\" meaning covered with glass, or glazed, Tim kettle in which the manufacturer boiled the various But whatever its deri vulion, lho product was well known oils and gums was a highly necessary uicusil. An illustration in 1 lie Chinese and ,hi.fimir.se long before the Christian cm. accompanying this article chows one of these old varnish From the high degree of perfection to which the hitter people kettles, which is now on display at the Du Bout Products carried the art comes our word "japan/' lefemi.g to a certain Exhibit at Atlantic City. Tins relie was originally owned kind of varnish. and used by Silas Burbank, father of Charles G. Burbank, The ancient Egyptians made and used varnish. There of the firm of Burbank & Kvder, whose business was <tin are on exhibition at 1 he Metropolitan Museum of Ai l in New ducted for many years under tin* name of the New England York City, mummy cases which were covered with varnish Pan11 and Varnish Company, now a subsidiary of the K. J. perhaps tdJUMl years ago. Though very light hi color, the di! Pont do Nemours & Company, Inc. varnish on these ancient cases is surprisingly free from cracks. With the development, of the colonies, better means of Excavations al Herculaneum and Pompeii have shown that communication billowed and itinerant, tnidcs one after rhe Burmins user! an excellent varnish. Covered with ashes another became industries with fixed locations. \ amish- and lava during an eruption of Vesuvius in 70 A. .IX, never makers abandoned their wagons and ratal dished permanent theless wonderfully preserved wall paintings are found in plants. Burbank & Hyder launched their enterprise at. some of the houses, notably that of Pnnsa, in Pompeii. Salem. Mass., in ISTh Jn 1801 the plant was moved to After 18-.IH years I here is hardly a scratch on some of these Charlestown, a suburb of Boston, and later to Everett, Mass, paintings, preserved ....................................................... ............ as I hey are by a very The Charlestown sih? at .. Bn- thin coat of highly transparent varnish. <>] Lie 1 v .-.I i h !. a ;i- <mi -.v!11' With flic co ning of in nndaIe*} nor; the Christian era. and I lie growth of feudal ll.os 1 da \ > Wi Hid was ism. the art of making i:H :w l ie ;vai mg varnish push'd iulo ageii t Ml hr tn;. mi- the monasteries. Forurn las handed down tae! Lie \ a r IJI-'Si Mi 'ilea: 1 nl e< ;,i s' ckr. from generation 1<> 'll,.' kvttl. V ii> An.-- generation,, and care peu< ed * \ r ; n upr i fully guarded he each, \V t II R 1 lin ml i. ) were used in niuiiU- II I ( '1 1 Hit el ! l i inthiiii- faeiuring the product jimii .i- mat on; i'. U-VC, vvliit'll wits used exten 11K:1 vai'Ui di Hi I..IIC sively ill lilt? protee- kfl It- very > d" t * " i I i<iii of paii. I i ngs. e.'i II! hi lie d tie i Main of the world's Mr Burl. ink ii jh l masterpu>ei \s exu*cid vt 1 1:.- i bliged t A c:.L in those days owe a ha !!,, \\ i> del ham It their present .state of into a .on.* .el mi lie preservation to i he k.-l ! i' am ! i mdi t.= va rn is h ma d e i n the f iver <# W\ itfi- ummistif cells. ! ', i>- i the ii a/.r or' Even as late as our own (.'ohm in I t i men varnish was si ill made by primiii ve liiclhm is. It was less than a yit ill ii.kidi ruin e7t iru iiiiui,! lit ('atilt! Utl hn>r:: lose A hole h i l<'! I rn linn <d Bur. I >: i:, k i\. B\der lyi'u'*- perod from the he- 4 TIIE D U EON T HI A G A ZINK |2jiifSoon a larger factory was required. The type of kettle formerly use*! was new Loo .small mid too dangerous lo meet the requi'oments of ilie day. New vessels of larger cajmcily wrrr provided, Btorage tanks foraging the varnish were installed ami filter presses came into use. Coal and coke replaced wood ns a fuel and one improvement afler another uas added until varnish-making took its rigid fid place among the; world's industries. ll was at this time that the funner Chicago Vanish Com pany was formed. Anson C. Potwin and Captain <>. H, Morgan founded the company in 1807 ami commenced busi ness at. lDMDfi Pine street. At that time* their factory was om of lhe most pretentious buildings in the country devoted exclusively to mmuifachiniig vannsh. The site ni Ihe first hnililing of the company is now occupied by the Fourth Preshylermii Church, and Pine stm?t has become North Shore boulevard. The great tire ui JB71. < ie.slrovrd the kietnrv and tin' homes of every one connected with the business. It virtually wiped out the capital of the company. The young lirui. however, made another start., rebuilt its factory and within a few months resumed business. A few years later William (\ Pot win .*md IL C. Thu inkers I Minnie connected with the firm. All of the original founders have died or retired except Caphtiti Morgan, president of the company, a Civil War veteran. * ho 1ms been active in the business since its formation. In IK83 the company was incorporated under the mime, Chicago Varnish Company. The yellow label on the square eiui, with which this concern bus distinguished its product, for half a. century or more, is one of the must, familiar things in the trade. This label has become a hallmark of quality to paint dealers. Some of the most, desirable customer* of the company have been its patrons for fifty years. The brand names of many of the produels of the former Chicago Varnish Company....now owned by Use E, l. du Pont de Nemours & Co,, Inc.--are ns familiar to llie trade as the yellow label on which they are printed. The com pany, following the hue of specialized development, ha* pro duced many varnishes ideally adapted to meet the individual needs ami partic ular requirmneuU of its customers. Supremis Floor Varnish represents the first successful effort, along Ibis line, presenting a product that dries quickly enough lo make application practical m the home. In durability, also, it stands the test of severe wear, producing an elastic, waterproof finish of good lustre, it is light. in color, thus developing die full beauty of light woods. The success of Siipremb Floor finish led to further develop ments of specialized products. Among these are Bhipolenni. tor inhruir woodwork; Chi-Vo, for producing tin* soft tone of hand-rubbed work; Florsatn., for a durable, velvety finish on doors: Nava file, for oxter or work: auto and carriage varnishes and other produebs necessary to round out a com plete arid represent:*Live line. The process of manufacturing varnish is as interesting as ids history. The mechanical details arc compiiriitivcly simple and consist of boiling, thinning, and filtering. Three essen tial ingredients enter into it varnish composition--gum, oil and u Milvcnt. or thinner, (dim gives to varnish the necessary hardness and lustre: oil imparls elasticity, anti the solvent keeps the material in u liquid state. Into almost every varnish a drier is also added ns a. fourth ingredient. Topper kellies are still used to moll the gum mid heat the ml. But. i he venerable varnish kettles of Colonial days, with which Mr. Burbank rushed to the river to extinguish it blaze, are pigmies beside the huge, portable containers in a modem varnish factory. They are large kellies of from lf>0 to gallons capacity. Fossil gums an- usually employed in the manufacture of the best varnishes. These gums are the excretions of trees. Thousands of years ago i he sap ran upon l lie ground, became hard and was covered with layer u]>oii layer of decayed vegetation .so tluif it. is necessary in some eases to dig several feet to obtain the gum. in iminufaclnring, the gum is heated in huge kettles placed over a coke Ike under a slack. When the gum is melted, oil generally linseed, or China wood oil--is nth led. having Wen hen ted separately. To obtain the best results the oil must he added at jnst the proper time, and only an experienced operator knows when that moment, has arrived. CiMfhuied on pay? /*> THE DUPONT MAGAZINE OUR 1921 ADVERTISING K tlie January issue of this maga tree to circulate the sap of informa I zine our dealers were told in detail hmv the 1921 line of Ivory I'yniltn :* toiletware lealur*s in the wmaaskHe-aiiupdoufrdthSeizend emwidlinwehatU JL..:o P i,t Mdi'itili-,-j (i pj'/X-ri-ja-t. i'i-r u-Uh ftrcnhi undue,: ti'iid e b u tion--printer's ink. Saturating this with convincing facts, we nourish the desire that brings many new cus tomers to our dealers and makes our ntue of special interest and advantage Hv V. lb iii:.UvVM,i > line popular, fast-selling and profit to them. They were also told very able. briefly of the jxjverfiil support they ilsJ'ii'u U'U U UUUw 'JUUUU U'W l Cu u u 'J UU-"Lnurfc_ One great artery through which, the would receive through our 1921 ad sap of this information reaches the vertising. the details of which were promised in this issue. consuming public is our 1921 list uf national magazines, Mere size is nnl always an accurate measure of power. whose covers are shown with this article. These magazines So when we say that our i*);2! advertising is hy far the largest were so selected that practically every logical user of Pyralin campaign ever undertaken by a manufacturer ot toiletware, toiletware would hi? included among their more than twenty we realize that the efficiency of lids advertising i* as important million readers. Grouping the magazines according to their in nor dealers as its scope. Is our campaign so rnneeived and special appeal to various classes of people, every section of will it lie so executed as to exert all ot its stimulus in the I he discriminating public is found to 1ms covered adequately. various channels through which increased sales must come? Only full page advertisements will be used, and in the more We can only stale the facts and leave our dealers to judge important selling seasons these will be in four colors. Ko for lhemf;t;l\'esv effort has been spared to make each advertisement, as beau \\ e have always regarded the advertising of Ivory I'vrulin tiful and impressive as possible. Special attention lias been toiletware w-> u proves.- for the systematic creation of demand, paid lo l lie copy, the underlying purpose of which is to aid and to the systematic character of our advert king we allrib- the consumer in the intell gent selection of toilet, articles; to ti-e in large measure its very generous res id Is. Our 192I cultivate a taste for what is truly beautiful mid serviceable: advertising is necessarily nmeb stronger Hum any previous lo encourage the starling ami completing of full sets of campaign because it supports a merchandising structure Pyralin; and thus In establish our merchandise as a year- which has grown Immensely in all directions. The important round leader and staple seller for every purpose of gif;.- thing was to plan 1 fie campaign, as the foundation tor any giving and personal use. Hrurhire is pL-tuned, with its strongest members where the The desire which this national advertising creates is not heaviest strain must he met. hut with no part of the business left to die through lack of information as to where Pyralin of selling Pyrdin toiletware left unsupported by the omission toiletware cim be purchased, but it m crystallized into actual of any necessary advertising feature. sales through etfrelive dealer co-operation, Every dealer >s We visualize the production and sale ot Pyraliu specialties given Lhe means of identifying his store with our campaign as n great tree, Its roots the factories from which the merchan in so many ways that, if he will use them, the prospect will dise viunes: its trunk, our mdes department through which decide lo buy and where to buy Pyralin toiletware in the the iiierehundi.se passes into ami through the larger limbs, same thought. He will consider no other dealer. representing our Our plans work ou t. jobbers, and the in this way; The smaller branches, prospects who react representing our deaters. Around Hie whole tree, but always in eorhiet with the dealers' branches, are the about Fyralin toi letware in our na tional magazines also read in their local newspapers the advertisement my Had leaves which represent of"some live dealer who hiti it lor sale. individual pur- For we fu rnish ohusers, who must own mid he satis without charge, to every dealer who fied with the mer will use it, an chandise hefoie we can regard it ns extensive.. electro type service cov actually sold. ering a wide as It is only as the sortment of com* number leaves plete newspaper advertisements t hat the brunches and of appropri and limbs run ex ate separate illus pand arid the en trations, realty to tire tree grow In nature, sup mid print. EVerything is done to make it sunlight make new easy...for. the...dealer leaves. In busi ness, information to select awl order these electrotypes and desire make new consumers. So we use the structure uf our from our catalog, Through their id c he reaches an ad ditional number of 6 THE DU FONT MAGAZINE Ins prospect i ve customers whom on r national ad vertising, however exh'iisi ve, may not reach. If I he prospects a Bond the loess 1 mol son picture i I iontens they wilt, in many cases, see the dialer's adver tisement of Pyra! i ii f o i let w a re thrown upon t he screen, for any dealer who can use lantern slides is provided with a colored set wi! li mit eosh and here again he ean not, only freshen the desire already <Te nted in the minds of a great, many prospective buy ers, hut he can un doubtedly reach sin additional iitiniher I hut our other fonusof advertising have not covered. If the prospects are on the mailing list of this live dealer they will get from time to time little folders, ends one describ ing some particular pattern of Pyralht toiletware, or railing attention to that pattern in new decora! ion* or new uisiieriats, such as Amber Pyralin and Shell Pyralm. The dealer pays nothing for this literature and can always have a supply of folders appropriate to the merchandise he is shirking. There is, for instance, a special folder on each of the following: Du Harry, La Belle and Plain Pa Items; Du Barry am! La Belle Pattern* Decorated; Amber and Shell Pyralin Decorated. When the prospects go down the street, they see in the dealer's window a large, attractive window card featuring the same advertisement of Pyralin toiletware they have just admired in their favorite magazine:*. And this happens again and again, for we furnish a series of eight of these cards, about 14 hy inches each, to dealers who will dis play them during the months in which the respective adver tisements they feature are running. (hang into the dealer's store, the prospects* at ten I.itmi is arrested by various counter displays which again urge the purchase of Pyralin toiletware. These the dealer lias received from us and put up in prominent places. At the show case, where tlu: prospects are confronted with the beautiful irn-r cluiudise itself, they hardly need further urging, but even there they sec: alongside the pieces they have decided to buy a handsome Jit tie card which assures them that these pieces are indeed "Ivory Pyralin." If a. prospect desires any information alxnit the quality, construction or care of the merchandise, the clerk is equipped to give it. To meet this need we innv prepared for him Ixioklets such as "Points on Ivory Pyralin for the ltd ml Clerk''and "`The Autobiography of an Ivory Pyralin Brush." II information about pieces, patterns or decorations not, in the dealer5* sleek is wanted., the clerk has our two illustrated catalogs to which lie tuny refer. There is no way in which I lie prospect., once interested hy our national advertising or the dealers local advertising, can lose interest, if the dealer uses our sales helps to keep it aroused and always moving toward the point of purchase. A considerable part of our IfM! cam paign is being de voted to the in struction of the dealer, because we know that the dealer who under stands the plan and purpose of our campaign will co operate with ns in the ways sug gested and share in the increased business this ad vertising will de velop. By this time the denier should have received our folio of national adver tising, showing him just what ad vertisements wll appear throughout the yearand in what magazines, with all circulation data and information as to thepurpose ofthe advertising. He should also have read in Ins trade papers our two-page January advertisement, explaining our UH1 standardized line and telling where mid how it will be advertised. Suhse- spund issues of his Irade papers will advise him every inon Hi when and haw to sell Pyralin toiletware to the greatest advantage. This will he supplemented by -whatever useful information and additional sales helps changing conditions make practical. Our salesmen will always he glad to show dealers the various advertising helps designed For their use, to take orders for advertising supplies, and to explain any features of our advertising that may not he clear. Once our dealers fully understand the plan of our campaign, we know we sliall have their full co-operation and he enabled to make the economic value of our advertising ever greater by producing more and more Iu h h h s k for them and for ourselves. We want every dealer to feel he is a partner in this adver Using--that tin value is nut to us alone. Our toiletware, delivered to his store, has no real value to him until the public has been informed of ils existence there and educated In its purchase and use. There must be in ;dl advertising a social .service which includes consumer, dealer1 ami msuiuhto Hirer or il fails of its true purpose. We Ixslieve our Hk!l campaign fully meets this requirement " ELSE LENGTHS FUJI DELAY SHOTS To avoid misfires in mclal mining and to assure a proper setfuenee of delay shots, we recommend that flu1 fuse for cadi round of holes l>c cut four inches longer than for She preceding round. In ease lhe number of holes in a round is too large U> permh a four-inch cut i! may he left, to the judg men! of the shot, firer to reduce the cuts to three inches, or even two if necessary, but, in general, the four-inch increase in fuse length for earl, .successive round is a safer mid more ellkuent practice. M A R IT IM E P ROT ECTI ON ll) you ever hear ;t ship referret 1 Xaulico line now includes a complete D l.o its '`lie?" Of euur.se nol; for ships are always considered as feminine a111 spoken of as "she" ihi i'mi AlUU :ifH .;f pun-ts n list of testa! marine paints, made to fill all the needs of ships and to meet every demand of this exacting trade. and "her." Just why this should hr so Some of the requirements of marine is an interesting .s}M*vukUion. Old .salt-s paints, to enable them to withstand say it is because of their tendency to the action of the elements, have been develop temperament on the least _ mentioned. There are in addition to provocation; because t hey ure liard to manage in stormy these, however, other demands peculiar In the marine trade. weather; because they must he humored al all times. Our In order to meet these needs the Du PontNaulieo line carries, own explanation is ihat ships are properly classed as feminine among many others, Anti-Corrosive and Anti-Fouling Ship because they require elaborate outfitting of a peculiar and Bottom Faints. disf inciive kind. Corrosion is one of the enemies of Jong life for a ship. The Almost, every article in eonumm use on land must undergo action of the chemical agents hi the suit, water of the ocean c k msidemhle transformation before it is adapled in nuirmp or tidal streams 1ms an injurious effect, on metal. The hull service. Specially healed met a Is anti woods. certain kinds of a steel boat, if left unprotected in salt water, soon becomes of machinery, peculiar instruments, even to a particular kind corroded and unsea worthy. The Du Pont. Nautieo AoH- of ''clock," must he supplied to "those who go down to the Corrosive Paint is used on metal bottoms as a first or priming sea in ships." coat. By using this paint, pilling and corrosion are prevented. The conditions met at sea differ so radically from those It also forms nit excellent, foundation for the application of <m lurid that almost everything needs special preparation. Anti-Fouling Ship Bottom Paint. Starting with tin1 fatuous truism that him! u dry and water is Fouled bottoms arc and have been the fume of boat-owners wet, the comparison of contrasts might be carried to any since the first, ship sailed the seas. Barnacles, cemented length. The severity of storn is at. sea and weather conditions together with sea growths of various kinds, often cling to the generally show plainly enough the necessity for articles entire bottom of a boat,covering it a fool, deep, Pules* the sped finally adapted to marine use. vessel is placer! in drydoek, scraped and repainted from It is only natural, therefore, that, ships should require time l.o time, this fouling interferes seriously with tin* speed of special kinds of point. The general idea of the lands man is the ship, adds to the expense of its <f>eruti<>n, makes the boat that the point he on the outside and inside of his (louse hard to manage and result* in speedy deterioration of the is also suitable for use on boats. This, of course, is erroneous. part aJFceted. Not only do boats require spadat kinds of paint 1ml. almost It was discovered .some time ago that sea growths, bar every pad. <d` (he ship inusl lane its own individual compose nacles. worms, seaweeds and the like*, could not exist when lion to meet the special requiremeiilsand particular exigencies attached to copper. The metal poisoned both the crustaceans of its location. mid the plants, leaving Lbi; hoi loin comparatively free from V\ithin the same moui h the paint on u vessel may he called parasite*, Sliip-mvn<rs accordingly resorted to the expensive upon to withstand Arctic blasts ami the furnace-like breath method of slieaUung die bottoms of their vessels with copper. of tropical winds. Its exposure to howling gales, the corrosive This, while not altogether sal isfaeforv\ a! least relarded the effect of salt water, blistering .sun, and spray that is ice before accumulation of foul matter on the bottom of a boat. if I.midies 1 he decks, place an extraordinary demand on Nautieo Anti-Foe ling Ship Holtrun Paint ami Copper mantle paint which cannot he met by ordinary products for Faint are used, as the names signify, to prevent fouling. land use. The former is used on metal bottoms, generally over a priming The demand for ship points has grown with the demand for coat of Aidi-f VuTosive. while the latter is used to protect an American merchant marine. Coincident, with, this develop wooden bottoms, replacing the expensive copper sheathing. ment (lie 1 >u Pont Company has carefully studied the needs The combination of these paints has proved satisfactory. uf ships foi paint protection and lias added to its original Anti-Fouling paint, in contrast, with some others, due* nol line of marine pa inis many specialized products. The Du Foal. saponify. The action of the alkali in the salt water has no 8 THE DU PONT MAGAZINE injurious effect upon it. Neither will the friction of the water wash off the point nor cause it to peel. Cupper paint is smooth and tenacious, giving the best possible protection to wooden bottoms. In this way it serves the same purpose as Anti-Fouling Faint for me la! vessels. While ship-owners were wrestling with the problem of keeping their ship bottoms clear of fouling, a durable paint to be used at the water line was also a pressing need. For many years it was impossible to make a paint, that could resist the alternate action of salt water and exfjosure to air* Knell as paint, on the hoot-tupping of a vessel must wilhslaudT1 io paint used at that lime peeled ufl` rapidly, leaving the hull at the mercy of the elements. It. was the practice of those who sheathed lx>ul bottoms with copper to extend the metal well al>ove the wirier hue. Those who did not have copper bottoms or. their vessels placed bunds of copjjer around the bout-topping, well under ami above the water line. Both expedient,* served the purpose but were an expensive subs! if utc for paint. Included in the i)n Font. Xautieo bine is a Boot-Topping Faint specially compounded In meet ihe peculiar demands of paint id the water line. When a vessel is sailing "light"5 a considerable part of the hull, usually under water, is expos**! to the salt. air. When it is heavily loaded the same portion of the vessel is submerged and subjected to the action of salt water. When this part of the boat is covered with Nauiieo Boot.-Topping Paint. protect Ion against the alternate action of air and salt water is secured. The complete line also includes paints for hull and super structure use. They are sold either in prepared or in semi paste form. These products represent the essential require ments of the marine trade and are suitable for painting cither steel or woollen purls. They can tie used mi the bridge house, funnels, stanchions, davits, fife-boats, forecast It*, masts; in fuel, all parts of the vessel above the hoot-topping referred to. Varnishes manufactured by the former Chicago Varnish Company are an important part of the Nantico lino. These are already well and favorably known to Ihe trade as Navalite, Cubinolniim and Bupmnis Floor Varnishes. For interior and exterior liuislies, either for decora live or utilitarian purposes, this line is partienlarlr adaptable. Because ol their known quality and their proved durability in the face of ihe exuding demands of the stun these varnishes make a valuable adjunct to the Nantico line. Supreme Yacht Whil e, also known to I he trade, is another of the older paints which has been added to ihe complete marine line. Tins pai d, is generally used on pleasure cruft. It is of excellent quality and can also hr used on boat interiors. in addition to t Lose already mentioned, a line of deck ami floor paint is available. This paint will give maximum service under the most Irving conditions to which such a enuring cun he subjected in a ship, it finishes wit h a lough, elastic.' film, is resisteiiL to moisture aul retains its color mddmiiely. For eabin work the fsautico line provides Inside Flat \\ lute, a finish for interior woodwork or as a priming coat, for Bupreim Yacht White. This paint adds to the appearance of room iness, is washable, sanitary and reflects light. Signal Colors, for ventilators, screen*,, cowls, winches, and trimmings, are also pari, of the general Nautico line. These colors arc brilliant, as suited to their uses, and they are permanent in shade. In order to please her ieminmo ami fickle majesty the Ship, the I)u Font. Nauiieo line has been produced in u variety of colors suitable to t he particular pnr|x.scs to which it will he applied. The interior paints, including the flat whites. Supreme Yacht Wliil.esami the line of varnishes, should please the most fastidious. These allow a range of selection which is snro to on-et the most, exact ing requirements of the marine trade. Piiinf i.s' 'uCal it'. rr/`r!i {;/] trait Ji'a./i fin' -ini .`mi'lnHi! hs a la !';/ ru/p.J ; r;,' /.'/.V //. /.v THE Dir FONT MAO AZIN K DOCTOR DANIELS' DILEMMA TELL you, Doctor, il can't he CjJ iOiuU U'lF'Li LTU*U U U U U ; CLiTH Fi fU'LT i'Ul/ U'l | waul, lo see, When you finish up here done/5 "Looks that, way, doesr/l il, 4on/5 said Dr. Daniels, "lint C Lirnrgifj yar/.Tf.^ro-r would you mind running over to my a. Tmtdrrri p place. I want to run a ditch through a we've gcil to finish it. Can't, have the g r (>.:(irui t.j fUfitcrii Ou'.d ir.Sr.o ;; g piece of woodland and 1 don't know neighbors ghing us the laugh and saying 'I told yon so/ Thai always annoys me. I'll show them that. Dr. J. W,, Daniels doesn't shirt, any thing he can't finish---at least.not yet/' h . .. /i k* 0th th jnrll'j . . g r.t / it trl/i i! }!(>*' * h g............ ' ^ r.ru ij i r...r. n;i an n.n.n.ri.n.r:rui.r jr,nr. anj i.n.n.Jt: how to go about it. Think blasting will do it?" "it ought to. Ill run over in the morning and lake n look at It,5' answered Albert. Dr. Daniel- was a mini of modern ideas, De was always "Have ynur time, Albert/' chimed in Mir. Doyle. "Daniels ready l.n employ new methods in his professional work. has been working on that ditch for weeks, ami I toll you it e.->(x:chilly if they were bound and had liven Mieecdsfullv tried can t lie dug. ^ Ion won'I even do il with dynamite/' out by others. This same progressiveness prompted him "We 11 see, replied the blaster with a, smile. to instn.il a modern lighting and power plant, for Ids dairy The next morning Albert, mid Dr. Daniels looker1 over the and farm buildings located near his conn try home in fleoryin. ground. "Well, what do you think?*' asked the doctor. I Ip to the firm* of "Yes. 11 can 1*2 the ateive remarks lie blasted," said Albert. had 1 mill, a dam, ^peiil. `Til make a test shot several thousand dol in the swamp ami lars lor machinery and had his water wheel mi the grinind. show you." This was done and the doctor saw at By dint of imu! work once that blasting the In* and his h<J{:. rs had dU,eh was dieonl\ so built all the hillside mill race; but tin- lution to Ids problem. On Albert's advice problem now was to three humired pounds dig n drainage dildi of 50 per cent straight through I he lm\ er N, G. dynamite were swampy ground 1 <> ordered, and when tha carry oil' the water explosive arrived the from the dam. Du Font man was on He had Irk'd to fin hand to supervise the isIs Ihisddeh In hand, work. The scoffers hut had to give it up. from the other farms The ground was in came over to see Dr, parts covered with Daniels fail. . There brush and I iglitly followed some good- bound by roots of natured joshing, but trees through which the doctor took it all I he ditch had to run; in good part and was oI her parts were all the more deter .svonnpdajid- Ik* had writ ten to I lie Du Font Company tor Ditching through straw py woodland Is a difficult job for hand labor, hut. an easy one far dunamik` mined to "show 'em." One cartridge was placed each of the advice on huw to blast this ditch. He holes, w hich were spaced about twenty realized that he really find mi unusual problem, and even inches apart and from tveuty-two to twenty-four inches with the detailed information al hand, he was afraid of the deep. Naturally, preparing these holes along the ditch line ioinplical ions and methods of procedure. through the swamp was no easy task, bid. it. was child's play Again Joe repealed, "Dive it up. Doctor, mid forget il compared with digging the ditch by hand. 1ml the words bar! hardly left, his mouth when "BOOM r a Number i* blasting caps ami hi-e were used to start, each dull explosion, apparently about onc-<piarler of a mile di.-tunt, blast, and the detonation of the first cartridge .-darted the was heu.nl. blast down the line for one hundred or one hundred ami fifty " Now, what, do you suppose that means.1''' asked ! lie doctor. feet. This is known ns the '`propagated method/* " Sounded like a blast; fait let's rim over and see/' In ten hours time the work was c o j upieted. The result The two men started over the lull, hut. noted nothing was a ditch about one thousand feu! long, three and oiie-hiil! unusual until lhey came to E.. F. Doyle's farm, where a group feet deep and Lie!ween six ami seven feet wide. The accom of men were gathered around an object that a I first sight panying illustration slums <mo section of the ditch. appeared to be a dead animal. On approaching they dis- ``I knew there was n way to dig that ditch," remarked nixered It. w as an tin usually large tree stump, .shieh appar Dr. Daniels, "but without your help, Mr. Albert, 1 was ently had jumped out of the ground, roots and all. afraid lo tackle it/* "Hello, Dim1,-- just, in lime/' exclaimed Uis neighbor; "I "Well, Doctor," replied Albert, "the Du Font Company want you to meet Mr. Albert, o! the Du Font Company. keeps me lraveling all the lime just to show what, can hi? Albert's .showing us lum to get I.Iie.se pesky stumps out of tin* done with Du Foul, dynamite. Thu obliged to you for giving way for good. He figure,-, wt* can blast out about 1wenly ol toe I he chance to prove to I,best* genl lemon lhat, when il them today." comes to blasting, what `can't he done/ am be dime by "(iknl to ilicet vnu, Mr. Albert. You're jutl the man 1 Du Font explosives. This job will serve sis a deinnn.straUoii/' H) THE DU PONT MAGAZINE "SILENT SALESMEN" DK merchant's store or window stripes, plaids and in the likeness of Tsign is Ids ''silent salesman/' hut a salesman none the less even if iK/teV rtof r/idov te irifk it doe* not express i I self vocally. For WiuV ;>f }*{j``/din syjh-i iire amber, shell, pearl, horn and other materials, it was only natural that this shelling should he more extensively signshave a language of their own ..the n&mihdem persuasive . used for signs of all descriptions. It sign language, if you please--and they was hut a step from the use of Pyraliu can and do convey selling suggestions as ,1 covering for signs to making the to thousands of people each day. They sign itself entirely of this material. make live prospects of pedestrians who are led hy the power Such signs have I Key produced hy inamtiWUirers for saim; of suggestion to pause, enter stores and purchase goods. It. time, but. one alert manufacturer uses Pyrnlin slice ting to takes a strong man- or a blind one..-to resist the convincing. make a new form ef did inetivc indoor hanger. The lettering unceasing appeal of a store sign at its best. of the mlveHiseinen! and ils decorative background am: People read whatever in attractively prepared to catch and border are embossed in one operation. Then, leaving the hold 1 he eye. That explains lettering in its natural Iterate: why store signs arc so univer color, the remainder of the sign sally used t<* at.rant trade: it is artistically painted. Each also explains why sign manu word on the sign, embossed on facturers are alert to find Hie the highly polished, trans nmst adaptable materials fur lucent sheeting, shines forth making signs more at tractive. from its semi-opaque back Mamifac:!urers ami distribu ground of black, dark blue, or tors of nationally advertised dark green with a brilliancy products make large use of that catches the eye and com signs am! naturally each wants mands attention. his own signs made of materials As the illustration accom that will appropriately repre panying this article is in one sent his firm and the character color it cannot do justice to of its products. the attractiveness of the sign The signs you commonly sec reproduced. in stores are made of card One of the best qualities of board, wood, glass, tin or other a sign made of Pyraliu sheet me I ais. Each possesses quall- ing is its transparency', which iies that make it, especially allows it to do a double duty. suitable for certain uses and for The ra,ys of the sun pass certain classes of signs. One through the lettering by day, does not expect to r-.ee a card illuminating and heightening board or tin sign in a hank nor the color effect; at night the an expensive bronze sign in a artificial lights within the store small grocery store. 'Hie vari shine through, making the sign ety of treatment given to store one hundred per cent efficient. signs made of these materials A sign made of the proper prove* that sign makers arc material is like a salesman responsive lo the demand for who is careful about liis per novel and striking effects: in sonal appearance--both make their efforts to keep up with a good impression for their the progress of the day, it is employer. No one is attracted not to he wondered that they to a salesman or a sign ilia! is have become interested hi Pyraliii as n material lending "down at the heek" a:id no progressive merchant tolerates itself especially to their work, _ ell.her. The use of Item lilt slice ling lor "silent salesmen" assures Fyralin is no stranger in the advertising held. In fact, signs that will be bot.i at tractive and, in their subtle way, one of its first eonmimdal uses was for calendars, can Is. persuasive. book-marks and other small advertising novel ties. In this Held it soon gained populurily because the* material was found to he unusually well .soiled for such uses. The lustrous SOUNDS WITH SOUND WAVES Pyrnlin sheeting satisfied every mpiiicnienl for tensile By sounding with sound waves instead of a steel cable a sirenglli and llexihtlify; ils light weight was a rreainmendn- Frenchman has been able lo determine the depth of the ocean tioir. it could he kept elean ami. best of all, the material, in a few seconds where the ordinary process requires minutes Iiotliifilill in itself, could lie printed, lithographed, embossed, and hours. engraved, or painted. Mumilacturers recognized that it: was In eimlrasl to the usual equipment of cable, reels and the ideal material for advertising novelties. donke.v engine, he equips himself only with a quantity of The extensive use of Pyraliu sheeting in these small novel high explosives, a inierephnne and a. chronometer. Detonating ties soon proved ils adaptability for advertising mediums of a charge of explosive in the wake of his moving vessel, he larger size. Transparent Pyrnlin Sheeting came into use as hears hi his microphone both the noise of detonation ami the a protection for wooden and cardboard signs. 11 became the echo produced by reI Icelinn from the bottom. Beading I lie; common practice to print an .advertisement, on paper or time interval from the chronometer ami knowing the speed cardboard, mount it on wood ami then eemml. a sheet of of sound in wnler, lie is able to calculate the ocean's depth transparent Pyraliu over the face of the sign to protect it. at Unit point. Tests have shown Unit the method yields With the development of Pyraliu in solid colors, mottles. sufficiently accurate results for practical purposes. 11 TII E D U P O X T M A G A 2 I Nf E DU PONT .MAGAZJNE Published manthhf and cttpyrighfvd hj K. I- DU PONT !>E XEMOUttS & COMPANY, Inc. Sitbsi:ri[>thm, 50 ct ri.'s lbs- f/iv/r H- PL Ma n q i t-.si i.,!............................................ ... Xfvtiuyimj F.tfilor l>i;T,-?ii.sn.....................................................................................Aism ttttv iuiiftu Fui>ti<hr-j's may reprint, with credit, ail su liek'sand iliusirultnns *x<v|. thono carrying npcciul copyright. PU^trotypch will, whw jposjnbh*, be fuminhol ms rcqur.nt. COMPANY CHANGES John J, Ilaskob, u. vice-president of the K, 1, dti Font de Nomonrs & Co.. Ine,, has been chosen os one of the fifty- seven leading business men of 1 he cmmlry who will constitute I lie American eoiimultee of the International Chamber of Commerce. J, W. Kirns, vice-president of the Du Foul Chemical Company, Juts heei: appointed manager of I.lie Purlin, N twv Jersey, plant of the P, i. du Foul de Nemours & Company, Inc, lie takes the place of E L. Fullam, why lias ivhred. Walter S, Carpenter, Jr., has been named treasurer of E. L du Pont de Nemours &. Company, Ine, For nearly two years lie has been a dee-presidenl and dirvelor of the eorporjiLion. in ehurge of Hs J hwHopmeid Department, ile succeeds l\ Donaldson Blown, who lms become connected with the General Motors t'orpondion. Mr. Carpenter has been with the Du Foul Company for ahoul twelve years, lie is a. Cornell man. On f rst eonting with the Du Foul Company in 1908 he was attached to the Eimmeerhig Deportment, He i.n envards spent two years in Chile, South America, represent mg the Treasurer's and Purchasing Department^ of I lie Company. l.aU v be became connected with the Develop ment Department a id after handling important work in that branch was named as assistant director, then as director, and finally viee-presicleid. in charge of the Department. His work in tlie Development Department. having to do with a careful study and a inlysis of new enterprises, as well as bis South American experience, well fits him for his present position us treasurer of the Company. F. Donaldson Brown, treasurer <>t the K. L du Font de Nemours & Co., J or., lias resigned I hat position lu accept the treasurersld|) of the General Motors Corporal ion. E. W. Proctor has been appointed treasurer of the E. I. da Font de Nemours Export Company, .succeeding F. Donald son Brown. Air. Proctor's office will fx?nt llie headquarters of the Export < onipany, 120 Broadway, New York, N. Y. The entire business of the Du Pont Fahrikoid Company, Iiu\. lias htx.ii purcha.stxl hy E. 1. du Font do Nemours &r < "oiripany, Inc., and is now operated as the Puhrikoid Division, W, hi. Boyle, who has been nmimger of the Company's high explosives plant at Ramsay, Montana, since it was put in operation in 1910. has been transferred to the Conipimia de Explosives de Chile In serve as general manager. He will make his headquarters hi Chile. J. II. Wellford, formerly assistant manager of the Barksdale, Colorado, phi id, succeeds Air. Boyle ay manager of the Ramsay plant- K. VV. Wiggins, manager of the Arlington, N. J., plant of the E. I. du Font de Nemours & Co., Ine., has been granted a sear's leave of absence. K. \Y. Mrukitw, assistant manager, has succeeded him. P, -N. Denison, formerly inauaguruf Ihe Pittsburgh Explo sives Bra neb Office, has been appointed general sales manager of the Pittsburgh Consolidated (Whir. (dies McDaniel, formerly manager of the Columbus Con solidated Office, and more recently assistant general sales manager of the Pittsburgh Consolidated Office, has been appointed sales manager, Faint and Varnish Division* of the Chicago Consolidated (Mike. Ernes! IF Cat heart, formerly assistant manager of the Company's Fabi iknhi plant at Newburgh, New York, has been appointed siq>eriiiieiideiit of I he Fairfield plant, at Fairfield, Connecticut, succeeding L, A. Beecher, resigned. GOOD ROADS A NATIONAL NEED The need for good roads for I lie development of highway transportation was forcibly emphasized by the Secretary of Agriculture in his recent annual report, lie said: '*11 required a great national catastrophe to a waken ihe American public to the inadequacy of our IransportaUon facilities and to the hurt that \se must depend largely on our highways, in conjunct ion with motor vehicles, when n sudden expansion in transportation is essential. Our experiences during the last three years have clearly demonstrated that I he failure earlier to inaugurate a sound road improvement program lias retarded Ihe effective development, of one of our most viI;iI natioial requirements. `'The use of the motor vehicle for highway transportation has increased Ircnieiidon.sly within a short period. In J9o{| only -18,000 motor vehicles were registered in the l uited Elates. By 1 f)J4 th * number had risen to l.TIHMKMb while Ihe registration now totals nearly 8,0(HM)tHk exclusive of !nr>toi(ryolc.s. The actual vvhielc-uiile use of our roads, it 13 cstinialed, has inert`used ,it>0 per rviit. in strictly agricultural i'oiiiinunities, and more than |K!r cent near the larger centres of population. These figures indicate the extent. l<> which community anil short-haul transportation will In : served hy better highways." A NOVEL FOLDER ON CRAFTSMAN FAB.BIKOID The Kjdirikoid Division of I he E. I. du Fon I de Xcmours & Company, Ine., has recently prepared a hmrttvn-pagt* booklet which lms some very distinct ive^ features, Tlie cover of the booklet is a ` cut-out" showing u young lady seated in an easy chair. On six folluwhur pages are reproduethns in actual Colors of ,dx different samples >f Iuthrikoid, tuni the pages of the boulder! are so arranged that. I he front cover can he placed over aiiv one of these colored reproduel ions. In this way 1 he reader is able to get an accurate idea of how the chair appears when upholstered with Pabrikoid hi l.liese different colors. This booklet is made to enclose in a standard small size envelope, and k suitable for dislribuiion by retail furniture dealers as well as hy jobbers of upholstery materials. Space is reserved on the hack tor dealers' ur jobbers3 Imprints. A specimen copy will lie sent to anyone interested. 12 TH K urr O X T M A G A Z I N E THE FABRIKOID SUPER-FINISH N a society as complex and exacting A perfect match isnaturally desirable-- I as ours the utility of a product ni!).\' have very little influence upon its actual use. A product which -1 mu frill!,;1 I,'rt{.n: ;j or absolutely necessary. Such a perfect match is made possible by the super-finishing process. sailsties every test of the service for The use of the super-finishing proc which it is designed may fail utterly if ess is particularly adapted to hook it does riot satisfy the eve of the . I I : n 11] JU. ^ i r... covers of every description and has prospective user. This sight lesl ` proved productive of greater profits, makes the finish of most products and wonderfully increased sales on very vital to their commercial success. Since 1 his is true of subscription sets, historical and educational editions, catalogs, the general run of products, the matter of finish must indeed holiday booklets, bride, baby ami guest book specialties; he paramount in a product which, like Du Poet Fahrikoid, diaries, address, note and memorandum books; pass and is very often used primarily because of its surface character check books; college annuals, menus, programs, calendars; and appearance. In such a product an improved finish is of Bibles and hymn hooks; cook hooks, advertising folios and the utmost benefit to all who use it, and can be quickly binders. In the specialty and novelty lines it. is being used translated into its dollars' and cents' value. to excellent advantage rm hand bags, pocket-books, fancy The Du Pont Company has solved many problems in the frames, advertising signs, counter mills, desk path, cutlery production of Fahrikoid, hut no development of recent years cases, jewelry eases and other articles. It offers endless is of greater importance or <t[ wider application than the possibilities, but. we believe that cue of its biggest selling production of n super-finish on Fahrikoid that makes it features will be in the bookbinding and advertising sgKfcinltira entirely practical for many uses of a de luxe eharacier for fields, where manufacturers can secure orders on the basis of which no material of its type could heretofore satisfy I he close reprodiicing the ]srespect*s tranle-mark, package, prodiid .scrutiny of exacting users. While the new super-finish or plant in a most faithful and impressive way, and in any increases the jio.ssihilities oi Fahrikoid for all of its established eolors or with any type of ornamentation or embellishment uses, and opens up entirely new fields for it, its mod immediate desired. And not only will the finished product have an advantages will accrue to uumtifaeturcrs who eapiitd iv.o it its a. elegance far beyond its cost, huh it will be non-fading, stain- means of duplicating with absolute fidelity the appearance and proof, seuffproof and cleanahle. feeling of fine leathers which were hitherto unmai chit hie. For such concerns as arc not interested in doing their own Fahrikoid of regular finish matches exactly the standard finishing ami decorating on this type of work, connections leathers used for furniture upholstery, traveling goods, and can be established with firms that have installed this process other purposes, hul there are many rich special finishes on under our supervision for the purpose of catering to the fine leathers in color combinations that mir regular qualities trade in general. Fahrikoid is now also offend by the roll in do not match. The new suj>e-r-fiibsh brings nil of these special several of I he new finishes produced on our standard qualities, leathers within`the range of the manufacturer who wishes to making them more attractive for many purposes than tin? duplicate them in Fuhrikoid, Belter still, he can match the materials previously supplied to the trade. particular finishes desired in bis own plant and develop new The service of an expert for demonstrating I he super-finish finishes and combinations himself with which to make his and improved methods of embossing, stamping and decorating line more novel and attractive. Any numhei of striking Fahrikoid is at the disposal of our customers. Equipment designs and beautiful color effects can he obtained, and all for doing tin: work can ho obtained from several sources. this can be accomplished without any long training or high Information regarding the cost and other particulars will he degree of skill. Only the int.rnduM ion of some inexpensive furnished on request to uiy muutitaclurer. equipment is necessary and the use of some special formulas, The Di\ Foul Company has developed the super-finish as but the process is simple, practical, effective and easily a means of making Fahrikoid more beautiful and useful. It carried on after competent preliminary instructions. has nothing to sell in the finish itself, but will be glad to The bookbinder and novelty iiuuinfmdurcr, especially, will co-operate with all who wish to use it on their products, find the super-finish on Fahrikoid a means of elevating the knowing that this will result in an increased use of Fahrikoid standard of their work and greatly increasing their selling as well as in the general esteem in which it is held. field. Special qualities of Fahrikoid have hern produced for Tlu* reason that we have not illustrated the super-finish in "cut-flush'" covers am) for novelties that, when decorated connection with this, article is find, no reproduction in black and finished, are more desirable than the lent Iters formerly and white could possibly show the distinctive character of used for this purpose, and far less expensive. this finish or the refinements that make it different from Combinations of embossing and stamping in antique regular Fahrikoid. We will, however, be glad to send a finishes, variegated effects, embossed gold or bronze lilies, specimen showing the fir.ish to any manufacturer desiring it. illuminated pictorial and ornamental designs, all are readily executed in Fahrikoid; ami not only do they umke u finer and more distinctive finished product but they arc big factors in attracting new business and in making sales against PIONHEMS IN RESEARCH WORK competition. In a recent article cm industrial research work the Xew The process incidental to lhe production of tlm.se effects York 7Imcti walled attention to the fuel that the K. I. dn Pont offers the manufacturer with originality and creative ability de Nemours & Co., Iiu:,, was a pioneer in tins field. The unlimited scope for extending Ins line, for keeping it novel, article declared large corporations, government agencies, elegant mid impressive and for improving the appearance of engineering organk/tiinus and universities were eoinhinmg every number at only a slight additional expense. to salvage the knowledge gained during the war. The use of this new process for finishing Fahrikoid makes `Tt is only recently, however," the article continued, it possible to produce combinations of leather and Fahrikoid "that research has become a really national undertaking. in identically the same finish. For example, it i.s often highly The Du Thnl works are known as pioneers In ituhisl rial advantageous to line pocket-books, hill-folds, portfolios ami research in this country, their work in this field dating hack numerous other articles of genuine leather with Fahrikoid. more than a century/* 13 THE DV: EON T MAGAZINE BLASTING AND TIIICONOMETRA/ fT .wins n far pry from the school irLn.j'en.r.ri.nn nru :r ri n n m.aj\r.rq by computing the burden even if it boy kniHing his brows over the "Pons astuurimb of geometry or its application in trigonometry to the J a 'kttitf.f.fur {natrrfjffii:}} attd olkc/'s Had thu.s iVa'tuj v'Uh does involve a mathematical problem. While highway* canal or railroad builders occasionally meet such prob perplexed bluster with a part icularly difficult piece of work to do. There is n connection, however, that vindicates p \y i - n un: ..] :> s. u \:r t r u i rf:hr.im! it-,.rirer,n nOi?ivr lems, especially on large cuts, it is chiefly for the benefit of quarrymen that- this article is written. The quarry the inclusion ofiIteso *ul >jee Ism I he cur iihAriiViJmTjln.ruvvrb^ blaster, on account-of the nature of his ricula of inr high .schools and colleges. work, must prepare his shots with :he The average high school student finds very little of interest, greatest enre in order to gel out the material in the best and :n h:* way of thinking, very little of practical value in the possible form, inexpensively, and without unnecessary waste, study <if geometry. When his instructor explains lluil this Heretoiore. he has either depend*1*! on Ins experience to help subject is prescribed in 3ns course for its value in developing him guess the burden, or he lias consumed valuable time com the ability to reason logically and consecutively. he is quite puting it accurately each time. likely to accept the statement with mental icservuiions. There is n quick and easy way to sol ve such problems to the For instance* take the proposilion, "'flic square of the nearest foot without guessing or extended figuring. It involves hypolhemise of a right, triangle is equal to the sum <if the the use o! a simple apparatus and the application of the squares of the two oilier sides, Doubtless thousand* of young gromi'lrieal proposition referred to. Tins ' method is fully Amedeon* arc racking their brains lo prove geometrically that the explained below: Construct a forty- five degree right tri sfalcriienl. is true, but one wonders how many arc thinking further than the time when Thii sketch iltnsfrafts theory ma in pracHu: iu hlaxt- imj operathm angle out of two-inch square material, with each side twenty-four inch long. These "Q,K.I>." can he subsrribed to the work. dimensions are sug gested in order to give The fact, is, this old a triangle that will "be killjoy of the classroom light* substantial and inis many practical of handy size. Set applications. To he this triangle as level as more specific, blasters possible on the ledge, find il invaluable in with the vertex A at solving some of the the edge of the face* as knotty problems they shown in the accom meet, in their vorb. Explosives are fre panying sketch. Sight along the slanting side quent !y required tn of the triangle to a blast, away the hue of point on the quarry a cliff or quarry, such floor* B* and measure as is shown in the the distance AIL A accompanying sketch. helper holding one end Where t!ie mass of of the tape can be earth or rock to be sighted along the tri moved by the eluirge Is angle, and he can assist known, the proper in taking the measure amount of explosives can be easily determined. But it is ment. to. the same time. The line All is the hypotlieunseof a where nature places dillieiiltkxs in the way ot` estimating the bi-degree right triangle, one leg of which is A(\ the height of exact mass to he moved that, the connection between mat he I lie quarry face, and the other BC. To ascertain the length of lms lies and the blaster appears. either of these legs the mathematioul calculation wool*I be to In quarry w...o...r.k- par!icularly,, b..u..t.. ate ... Jiirge <*uts for square (be distance AB, divide by two, and ext met. the mihtiads* highways* canals and Mime, ktmbkwelmg operations, st]mire root. blasting is sometimes complicated by the diflicjlry mentioned. Founds easy, doesn't it? But unless the quarry-man is Oflen when the time comes to load a blast* particularly in a accustomed to liguri ig I he square root of numbers, he is quarry where well-drills are used, the delerinma! ion of the quite likely te pause before undertaking the task Ilia I con thickness of the rock between the bottom of the hole and the fronts him In solving in sielnai problem of this kind. The bottom or loe of the face is largely a mailer of guess. For average man looks upon Ihe task of extracting the square root example*if a bore hole for the explosive is drilled five feet of a number with almost, as much aversion as a dental patient from the top edge of t he face, it may he sixty or seventy feet looks forward to having a troublesome tooth extracted. He from the bottom of the face because of the projection. knows it. can he done-..in fact, ought to be done -hut. he dis The scientific, blaster takes time to compute accurately likes to think of it. Thai attitude of mind explains why so ibis projection in order Lo determine the urnnnnl of material many apply I lie rule o:` guess in blasting practice instead of the or burden which the explosive is required to move. He takes more scientific lueihod of computing Ihe data required. no eliimce of setting oil a charge that, may be cither too weak The next step of the easy method suggested is to measure h> do tin* work or to** strong for the economical recovery of the distance on the quarry floor from the point. B to the the material blasted. The rdumiHer of the rock or earth, and bottom of the face re m'sented by the Jotter 1). Subtracting jimmy ol her variable factors iih ih I, he considered. For this tins distance from the computed distance 1IC, us already reason he reduces the chanees of jui.sjudgineiit as far as possible found, enables the qmirryman to determine accurately how far 14 THE DUPONT MAGAZINE the face of the quarry at the bottom projects beyond the per pendicular line AO dropped from the top edge of the face: lliid is, the distance CD. In order to avoid the necessity of making this calculation, the accompanying table lias been prepared. As soon a> I lie distance AB is known, nonsuit the table and lind the equiva lent number shown hi light-face figures. The din lance AC and B, shown in black-face figures, can mm l>e read off from the column opposite. Finally, by udding to CD the distance represented by the line AIA which is equivalent to l he distance EC, the burden, ED, in front of flic bole at the bottom of I lie face, is found. And from this the proper toad for the blast van be determined. Now let. us hike a specific pro)deni ami see how the table can be used to solve it. Suppose the hole is drilled twelve feel hack of the edge of i he face and a line run from the edge to the quarry lloor at. art angle of 4a degrees. AB measures seventy-eight IVeL The distance from the point. B to I lie bottom of tlit: face, D, is forty-seven feet. Consulting the table, we find that, when the 4.i-degretf line AB measures seventy-eight fed., AC and BC, which represent respectively the height of the tixv and the horizontal distance from B to a point directly under the edge of the face, measure fifty-five feet each. Subtracting the dis tance from B lo the bottom of the face, I). from ,15 (55 minus 4? equals H) we find that the toe of the face ex!ends eight feet beyond the lop. Then adding to this result the distance between the bore hole and tlie edge of the face (twelve plus eight equals twenty) we find that the burden in front of the toe, or bottom of the hole, is twenty feet. This method of calculation can also be used to locate the drill holes for a new blast. Suppose it. is desired to locate a. line of holes fifteen feet apart so that each hole will have a burden of twenty fed ou the loe: and it is also desired to drill each hole Ihree feet btdow grade. Given a forty-five degree line, AB, measuring ninety-eight feet, and a distance from B to 1> at the linltcm of the face of sixty feet, the table shows AC and BC both to he sixty-nine feet. The toe then extends ^sixty-nine minus sixty equals nine) nine feet beyond the top edge of t he face. To provide for a burden of twenty feet in front of the bole, it will he necessary to measure (Iwenly munis nine equals eleven) eleven feet back from llic edge of the face h> find the proper place to bore. Since each hole is planned to extend three feet below grade, this one .should be drilled seventy-two feet (sixty-nine plus three equals .seventy-two). Repeating this simple procedure at fifteen-fool intervals will insure that each hole is drilled to exactly the proper depth anti that it will carry (he proper burden. Especially when the top of the face is not level is tins easy method of determining the exact depth and burden of each hole valuable in order that the most effective and most economical loading may he used. GRAND AMERICAN HANDICAP Trapshoatcrs will be interested in the announcement recently made that the <t. A. 1L Tournament, and its classic event, the Grand American Handicap, will be held tills year on the grounds of Lite South Shore Country Club, of Chicago, from August 2'2 to 27. Tin: popularity of these grounds is attested by the fact that similar tournaments have been held there four times previously. THE READY REFERENCE TABLE FOR QUARRYMEN Light -fan fitjis fas xhistr , tU Of ne in ferL Dark--' "arc figures 'hate ( AC or VC) fog uf `riangt:: in fed. 1 0.7 26 18 51 36 76 54 101 2 1.4 27 19 52 37 77 54 102 - 2.1 2H 20 53 37 78 55 103 4 2,8 29 20 54 38 79 56 104 = ; 3.5 30 21 85 39 80 57 106 71 126 72 127 73 128 74 129 74 130 89 151 90 . 152 91 1 153 91 ; 154 92 155 107 176 108 177 108 178 109 179 110 180 125 201 125 ; 202 126 208 127 204 127 205 142 ! 226 143 i 227 144 1228 144 229 145 280 160 251 161 252 161 252 162 254 163 255 178 376 178 27T 179 278 180 279 180 280 195 196 197 197 198 ? i9 i 10 4m 5 82 6m 7 34 7 85 22 86 23 57 23 58 24 59 25 60 40 81 40 82 41 88 42 84 42 85 57 106 58 107 59 103 59 109 60 no 75 131 76 132 76 133 77 134 78 135 93 150 93 157 91 158 95 159 95 160 no .181 m 182 112 183 112 184 113 185 128 2<m 129 207 129 208 130 209 131 210 146 231 146 282 147 233 148 284 149 235 163 256 164 257 165 258 166 259 166 260 181 281 182 282 183 283 183 284 184 285 199 199 200 201 202 , ii 8 36 25 61 43 86 61 m. 78 m 96 161 114 186 132 211 149 236 167 261 185 286 202 * 12 9 87 26 62 44 87 62 112 73 187 97 162 3 5 1ST 132 212 150 237 168 262 185 287 203 i 13 9 m 27 68 45 88 62 118 80 98 163 115 188 133 218 151 288 Urn 263 186 288 204 ! 14 10 39 28 64 45 89 63 114 81 98 164 116 189 134 214 151 239 169 264 187 289 204 ' 15 11 40 28 65 46 90 64 115 81 ;40 99 165 117 190 134 215 152 240 170 265 187 290 205 3t> 11 41 29 06 47 91 64 116 82 Ml 100 166 117 191 135 216 153 241 170 266 188 291 206 17 12 42 30 67 47 92 65 117 83 *42 100 167 118 192 136 217 153 242 171 267 189 292 206 is. 13 48 30 68 48 93 66 IIS 83 101 168 119 193 136 218 154 243 172 26S 190 293 207 19 14 44 31 69 49 94 68 119 84 *44 102 169 120 194 137 219 155 244 173 269 190 294 208 U-> U 45 32 70 50 95 67 120 85 *:45 103 170 120 195 138 220 156 245 173 270 191 295 209 :.q i 5 46 32 71 50 96 68 121 86 146 103 171 121 196 139 221 f 50 246 174 271 192 296 209 22 18 47 33 72 51 97 68 122 86 147 104 172 122 197 139 222 157 247 175 272 192 297 210 18 48 34 78 52 98 69 128 87 148 105 172 122 198 140 223 158 248 175 273 193 298 211 At 17 49 36 74 52 99 70 124 88 149 105 174 123 199 141 224 158 249 176 274 194 299 211 25 18 50 35 -75 53 100 71 125 88 150 10G 175 124 200 141 225 159 250 177 275 194 300 212 15 THE Dlf FONT MAGAZl N E A DEALERS* HELP A new color curd on Du Foul Prepared 1'ainl Ls ready for Oif-i ril Hition by the Faint ami Varnish Section of 1 he K, I. dii Foiit de Nemours & Cuinpaiiy, Inc- Thb paint includes n coiiibinalion of the most popular and fust-selling shades of the former Harrisons "Town and Country" and Bridgeport "Prepared Faint" lines. hi addilhm 1 o I he color curd, which gives an accurate idea of the results nltahuihle by the use of this paint, the folder also roiuains a short introductory art ink- on the fund ion of pa nt, directions for using anil a table of suggested color combinations. The in I rorbiH inn says: "The selection of colors for painting the borne or other buildings is largely a mai {it of individual taste. Thu usitumf .surroundings and oilier environment, as well its the style of architecture, should be ennsidcred in the selection of suitable color oomhimi.! ions. `'The low-1 milt, rambling bouse retjulres light and cheerful coloring, as this has the optical elfeet of raising the house, while the larger and higher houses may he painted in Hie more lieutnil and somber colors with pleasing effect. *Tl .should be borne in mind, however, Fiat the fundion of the paint, coating is not. merely decorative. Property pro tection is a matter of even greater f-onsidemtioru Negieeted and iinpainled buildings deteriorate rapidly, incurring repair expense far in excess of t he painting cost. It. therefore should ho considered that paint is an investment thaL may be measured in real dollars' and cents' value, "Quality paint, is always the cheapest in the lung run, ns the additional years of protect ion represent a decided saving." Even the master painter will find the table of suggested combinations in the color card helpful. The most, practical colors for body, trim, sash and roof are shown. The directions for use tell how the surface should he prepared, and also explain how to do either old or new work. One of the simplest methods for estimating the quantity of paint needed is explained m follows: "D ii Font Prepared Faint will cover nppruxmiately MO square feet to the gallon, two coats. Generally, it will cover 100 square feet or more, but this depends naturally on the condition and natinc of the surface to be covered. "The best metlud to estimate the quantity required for the building k to measure the distance around it; niulbpiy by the: average height; add about onedifth for trimmings and cornices; divide by ooO. The result will be approximately the number of gallons to buy." Du Pont Pre| >nmil Ibshd. is a Kcumtihcnlly made product -- the result of more then a hundred years of paint-making experience. This insures to the user a paint that produces a tough, elastic mating of uniform thickness--one that will give maximum protectimi. EOWANCH OF VARNISH Cnuthiwti from page After these ingredients, with driers and neutralizers, have been cooked for several hours, the kettles are wheeled on I of the stacks and allowed to stand until tin.; mix Lure is cool enough to stir in a volatile solvent, such as turpentine. Thu varnish is then pumped into a receiving Link con nected with a filter press. The filtering operation is an important one designed to remove all dirt and foreign matter anil leave! Hie varnish as clear as refuted honey. The liquid is then put. into huge storage tanks where it is allowed to age or ripen. This aging or ripening process requires several months, depending on the grade of varnish. The chemistry of varnish-making is now so highly developed in contrast lo Hie primiuve methods formerly used Hint the laboratory is scarce.y less important to the v?imink-makers than the melting kcitlex. Poor ei|uipineiit and meagre facili ties in this regard are great handicaps. The Dn Font Com pany, wil.Ii its extensive laboratories am! corps of efficient research workers, makes searching tests lo be sure that the materials entering into all its varnishes are up to the standard of purity and that, the finished products are as uniform in quality as they cun be made. ALL (KIES K KG AH DING LH` FONT FKOW/CTS SHOULD UK ADDRESSED TO OliR NEAREST OFFICE E. I. niJ .Po n t d e Nemo u r s & Co., In c . ACIDS AND HEAVY CHEMICALS Newark, N. J. 240 Vandcuxv>! S: Philadelphia, E. 45th X'. Grays Ferry Ril. CHEMICAL PRODUCTS Boston, Mass. 1 lu vvy BuiUkim. CJiiMlTH-vy Jt Bc-iJjWd Si Chicago, III. IS 14 McCormick CoitirrihuH, Ohio Gu k Jc Htiil.lhu/, Uh an-1 Loin: Sir.. X>w York, N. Y. 21 K. 10! h Sirr-H Sun Francisco. 4unit. lfJ J-2.5 Chromc-h- BMn. DYESTUFFS Boston, Muss. 2H i'rnnklin Si. CIharlotLe, N. Car. 342 W, Kira St. Chicago, III, 1 11 1 Tribune Hid;::. New York. Y. K Thomas Si. Philadelphia, Fa, ?. lO -N. Urn;*.] Si, Providence, K. I. VIW Hospital Trn?-t Bkljo EXPLOSIVES Birmingham. Ala, fUI Brmvn-M:irx Bid;:. Boston, Mass, Harvey Building Ch;uim.vy X' Hedloi i >f-\ lluttalo, N. Y, Piiuk-iJliai Uldx. Chicago, II!1X14 .Yfi'Ommrk UU\v. Dilumbus, Ohio I'rii^le Buildup;.. 4t.h h Lonp Sc, Denver, Coin. -Elrj ItL a! Bide. Duluth, Minn. Hartley Bldsi. Utmtln&titn, W. Va, HH-ty koh^in-Piiihrml B141*. Joplin, Mo. Cosgrove RHy- Kansas (bty, Mo, 225 Scamtt Itlrlj'. New York, N. V. UU Broadway IHm1 .tlovtut rXg1h:iy, P11u1.4k - Portland, Die. 214 Stark St. St. Louis, Mo, Olh Floor, Aivadr JiMc. San Francisco, Calif. 1014-25 Chronicle RLk. Seat lie, Wash. Horn: BuiUJiae. id Ave. & Cherry S-. Scranroti, Pa. 701 Traders Hank Bids; Spokane, Wash. 721-12 Old XUVI Bunk Bide... River-ide Ave, & Stevens St. Springfield, 111. RHsch BMit. FABRIKOID AND RUBBER FABRICS BoslOil. Mass. Hi.rvcy Iimldinu Cuaunrev it Biiiioid Sts, Chicago, 111. 1X14 MeCUlink-k. HI,j t;. Columbus, Ohio Dngle Buikiimt 4th A- Lony Sts. Denver, Colo. 4uii ideal Hid*. Detroit, Midi. 103.1 Dime Bunk lU4>i, Indianapolis. tnd. SOJ Meiehai-r.' iik. M<Ui. New York, N. Y. 2t H. tfttii Street Sun Francisco, O.tlil. lf)14 2> Clirmiule Bldy. LI I'HCPONIC, DRY COLORS <k PKJMBN'IX Boston, Masti, Hai vey Hiiihliuj-, Chimney & BetilV.iv! S- (lolu rnhui, Ohio Gude Huildim!, 4t1i & L>im Sta. Clhkago, ill. 1H14 Mi:< iu iek Hide. New York, N. Y. 31 1C 41.th S:n-r'>. Phlhulelphia, l*iiJXth C.rus'r IS-n y R<1, Kan Framisco, Calif. !f>14-C5 f'hmai. lc UI.Iv. FAINTS AND VARNISHES Boston, Muss, llurvev SLuli'.imf Cliaimi c y ft Bi iliitdSi-i, Chicago, 111. 1X14- Mi Cortuiek Bid-.:. Film, Mich. Flint Varnish ft Color Work: New York, N\ Y. 21 E. 40th Street PhitudelpIlia, Pu. 45th ft Craya l-h 5 ry Ud. Han Francisco, Calif. 161 i 2S Chrmiul, l4l<in. PY BALIN' Boston, Milss. Harvi-y ButUliiiH Chauncey & Bofito-rd Si <Chkuilo, 111, IXH McVmmu'k Hhhz. CulumbuN, Ohio (ingle liuliijinii, 4th ft Lom1, St<. Detroit, Mich. Pyi^din Khi'rlliu; oiilv 1044 Dime Bank New York, N. Y. 2 l K. 4(HU Kin-r!. Si. Louis, Mo. Ull, l-l.a.r, Airade Sun Francisco. Ciilif. 6I4-4S Cfirrmiek- filiiiy in SniPOLEUM for Interiors SUPREMIS for Floors NAVALITE for Exteriors CHI-VO for wax-likefinish VARNISH F1KEST QUAWY VARK1SHIS*"RM1SHE! SUPREMIS Floor Flnhh ,u WSTM. THE beauty of fine woodwork is enhanced by the use of Du Pont Varnishes. These varnishes, put up in the square can and bearing the yellow label, have been used for over fifty years for finishes of the hightest type. E. I. du Pont de Nemours & Company, Inc. Sales Dept.; Paint and Varnisli Section Wilmington, Delaware BOSTON NF.W YORK Harvey Bldg. 21 E. 40th St. KANSAS CITY 1224 W. 9th St. Branch Offices and Warehouses: PHILADELPHIA 35tli <$ Grav Ferry Road MINNEAPOLIS 411 Washington Ave. N. PITTSBURGH CHICAGO May Bldg. McCormick Bldg. SAN FRANCISCO Chronicle Bldg. THE STANDARD SHOTGUN POWDER Facts that Every Dealer Should Know about Du Pont "Du Pont" has the largest sale of any powder made. *** --because it gives the velocity. *** highest --because patterns. it gives ** * the closest --because it develops the lowest initial pressure, which means less strain on the gun. *** --because it is the cleanest-burning powder made. *** --because it is waterproof, depend able, and absolutely uniform year in and year out. *** A shell is only as good as the powder it contains. E. I.duPontdeNemours & Co.. Inc. Sales Dept.: Rifle and Shotgun Powder* Division WILMINGTON. DEL. The Du Pont Plan for Reducing Your Inventory on Shotgun Shells N these times no one can afford to give shelf-room to I "slow-movers. " The Du Pont plan advocates the elimination of all shell loads except those in active demand with the great majority of shooters. This cuts out all "special" loads that tie up space and dollars, and provides highly concentrated stock that can be turned over rapidly and completely. The loads themselves are listed below. They are the very best that our experience of over a century can produce, and will satisfactorily meet all requirements in all sections of the country. Last fall practically every sportsman's magazine carried our mes sage to the shooter, to ask his dealer for shells from this table. This campaign will be stronger than ever in 1921. Bear this in mind when ordering your stock for the coming year. Most Shooters Use Du Pont Powders STOCK THEM IN THESE STANDARD LOADS --------(SBHffij)------- Standard Twelve Gauge Loads DUPONT BALLISTITE SMOKELESS SMOKELESS Drams Grains Large Ducks........................ Small and Medium Ducks Grouse, Partridge, Prairie Chicken . . Pheasants ... Geese............................. Wild Turkey .... Squirrel, Rabbits . . . Doves, Pigeons .... Quail.............................. Snipe, Woodcock .... Shore Birds ........................ Sora Rail ...... . . Trap Loads 3. 314 or 3V4 3 or 314 3 314 3'/2 3 3 or 3'A 3 or 314 2a4 or 3 2% or 3 2% or 3 3 or 314 24,26 or 28 24. 26 or 28 24 or 26 24 28 28 24 24 or 26 24 or 26 22 or 24 22 or 24 22 or 24 24 or 25 DUPONT BLACK Drams 314 314 314 3Vi 314 314 3Vi 3Vi 314 3 3 3 OUNCES Shot 114 or 114 114 or 114 114 114 H4 114 114 Hh 1 or 114 1 or 114 1 or 114 l or 114 114 or 1 Yk SIZES Shot 4, 5.6 or 7 5, 6. 7 or 8 6, 7 or 714 5,6, 7 or 714 4,3,2, 1,or BB 4,3.2 or 1 6 or 7 6, 7 or 8 714, 8 or 9 8,9 or 10 8, 9 or 10 8. 9 or 10 7K or S'