Document jBB8xnwzvkwJ4gYqVgeZGy945

n I / mki > eLay im--a it perI now, words wther, II next Here are the two ways to persuade the DeLays you know 1. Show them why it's cheaper to paint than not to paint. 2. Start the Never Fail Plan working for you. THERE axe plenty more of the DeLay family pure linseed oil, is much cheaper than most peo throughout the country. Why do they want ple suppose. Not only is its per-galIon-cost low, to "wait awhile longer"? Many of them thinbkut its cost applied amounts to very little com that the present cost of painting is too high. pared with the saving which conies from the When you meet such prospects you always have complete protection it provides against sun, wind a strong argument with which to answer them. and storm. You know how good this paint is. In a few words, it is this: . Tell your prospect how it has been the standard . Houses left unprotected by paint against the attacks of the weather soon become unsightly-- are sure to decrease in-value--rot--decay. Ex tensive repairs must eventually be made to pre for generations. Our forefathers used it. Paint ers everywhere use it today. They know they can depend on it to produce a painting job that saves and beautifi<ss the surface. vent total destruction of the unpainted property. Explain this to the home owner and let him Get the Never Fail Plan to help you decide which is better economy--to pay a reason able sum now for painting, or a very much larger amount for repairs that will be necessary later to replace deteriorating property. It should not The second way to persuade men like Bill DeLay that you ought to paint their property now, is to employ the Never Fail Plan. The beauty of this Plan is its simplicity. While you are keeping in direct contact with your "hard-topersuade" prospects, this Plan is supplementing your take him long to admit it would be better to paint now. efforts. It will not do all the work atones But it makes your arguments more effective. Then point out to him that lead-and-oil paint, such as that made of Dutch Boy white-lead and All you need to do now is fid out the coupon on this page, tear it out and mail it to us. The coupon will bring com plete information about the Never Fail Plan. ted--but the rot didn't. the condition, of Bill's : last time I talked to TEAR OUT AND MAIL THIS COUPON TODAY This advertisement appears tn the following publication:-- 2 Facing Pages Painters Mag.--Jan. Town. ll OOOO-NLI-OOOOI7504