Document gdkOdxejZ2vMaj346rK7MMwN

fl...'T-r LIA15856 LEAD INDUSTRIES ASSOCIATION. INC. 9 IS* MADIION AVVNUI h c w remc, n . v . toot? ELECTRIC TRDOC RflWP-W AT OVIOW ELECTRIC'S A1L-OSCTOXC RAHCB* C. T. Heaton Xmi|t7, Sale* Promotion and Development ______ Division. Pnlon Electric Oo. It la a real pleasure to be with you gentlemen this morning to talk about the Electric Truck Round-Op held by our Ctmpeny in oooperation with the dlatributore of electric truck and battery equipment. Me all like to talk about our eueceaaful programs, and the Electric Truck RoundDp fits this class!flcation. At Onion Electric our one product la electricity - electricity to serve --y 9 needs in the residential, cosmereial, and industrial Barketa. Ue know from past experience, that t/ienevsr special eryhasis or proaotioa la given to an application that uses electricity. Bore of the product is sold and placed in use in our easterner' In formulating this alectrlc truck program, we had to consider factor*: Some of our large coomercial and induetrlal customer* bed never seen an electric truck in operation, and few if any, had seen nor* than two trucks at any one tine. 2. Some rustn--rs were not mere of the csp-MUte-- of electric trucks. I 3. Some customer* were unarmre of the long life of the truck and batteries. 4. Some cast casere did not know that their particular job could bo bandied by electric trucks. 3. Most customer* felt that the coats were highs end providing wiring capacity for battery charging night be an expensive proposition. However, we ksew that seme customer* wars building new facilities, and the tine to install the wiring was rdran the building was being built. mttssd " IPS Presented at the 34th Annual Keating of the Load Industries Association, Inc,, Chase Paik Plasa Hotel, St. Louis, Mo., April 21-22, 1964 W!U'-'. JP--J.'JMEP mrm*m mm AH(1 LIA15857 & U J ifW W .m m m m rn -m w 1* T. Heaton 2- Manager, Soles Proaction and DevelopMnt Division, Onion Xlootrlo Oo. 6, Vo fait that in general, tho castonere and our own solo* people did not have enough detailed knowledge concerning oloctrie trucks and thoir operation. ind last, but certainly not least, 7. Vo fait that a oust mar Mating at our new Dorsatt All Electric Warehouse Mould provide another opportunity for our industrial customrs to sea Many fine applications of electric apace heating, procees heating, and quality lighting of all types. Although, this preaction uas planned in our 196) Budget, a letter frm Mr. Ziegfeld of the Lead Industrie# Aseoclotion poking how our Coapeny sa promoting the electric truck, encouraged ua to finalise end execute our plans, W# considersd many ideas relative to the promotion of electrle truck;, Wa felt that m could not get customer* to eaae to thie Meting if we paid to then "Co m out to our warehouse, way out in the country (if you're lucky you'll find it), end look at tom electric trucks." Since wa had aces good reeulte with other Meetings by draaatitlng the program... .Ve decided upon a Wild Wert thme, tAilch included exhibitors and our sales people being dreseed in cowboy and cowgirl eostuMa, cooplete with 10 gallon hats. Our progrma Invitations featured a Rodeo these. Ve invited our customers to visit us at the Dorsett All Electric Ranch, eat with us at the "chuck wagon", and aee an exhibition of the finest electrle trucks in any corral. ; After foneulating prelidneiy plena, we contacted the distributors of electrls truck and battery equipment in the St. Louie arse, end asked their participation in the "Round-Op". The response wee enthusiastic from 13 electric truck repre sentatives end 5 battery caapanies. Union Electric agreed to furnish the location, the eustoaere end the dinner. The exhibitors would decorate end aen their osn booths, equip that with trucks end batteries and be prepared to demonstrate one of their vahidea for a two ednute period in a highlighted center ring. Invitations were Bailed out, and m waited far our guests to arrive for the flret of the two Meetings, While chow was being served in our tporary dining area, songs of the old west were played over the loud speaker system to add color to the neeting. After ward e 15 Minute talk on the overall nsrlte, advantages, end capabilities of the electrle trucks wee given by one of our Industrial Supervisor*. The group then Moved to the corral ores, Wiere the guest* were able to stand on a platfora raised i A feet above the level of the corral. With appropriate consents from the heed wrengleer, each truck went through a two ainuta series of Intricate Maneuver* la i. the spotlighted corral, to accent the ooaparlson between electric and gasoline engine powered trucks. following the center ring activities, the customer* were encouraged to visit ; each of the exhibitor's booths, to get a closer view of the equipment, and talk to the salesmen about their electric truck needs. Each visitor woe also given an opportunity to tour tho All Electrle Warehouse with our Engineer* a* guides. u.mnuUMi KM.iia.il nfr..... ...mat--m ......... --------------- -- t.iB M i ir|B M k < *lia illM k t SESyffiSp W^.:'.J..-a ^;- c.. iiftlrttfirr if* l*LaB^;' f - -C. T. Hasten--------------------------- -i- Manager, Salaa rrcaotlcn and Dasalopmot " Division, Union Eactrlo Co. 9 Otr objective* In thia prcontion vara two folds 1. To show, deoonstrata, and aall custoB*r* oo th* Barit* of tha electric track*. 2. To expo** customr* to th* many applications of alaa tricity found In Doreett ill Zlsctrlc Werahoua*. St. Louis at thia tin* had boon suffarlng through a 40 day parlod of drought. Th* flrat Besting m highlighted with flasha* of lightning, but anasingly enough bo rain. Ob th* s*cond night, however, wa had a deluge. It ralnad ao hard, that w* had to fairy our customer# in autcoobilaa from tha parking lot to th* warahouaa araa, otharwiaa, they would have bean completely dranchad. Unfortunataly thaaa elide* I'a going to show you war* taken during thia aooond parforaane*. (Slid# 1) Th* flrat slid* shows tha tables aat up in th* nlddl* of th* war*houaa araa. Hotle* aaata of our paraonnal in western clothe*. (Slid* 2) Th* second alid* taken Just bafora tha ruin and before th* Beating, how* some of tha truck* lined up in th* exhibit era**. Th* occasion was aada avan aor* fastis* by atring* of light* aountad diractly osar th* truck*. (Slid* 3) Th* nasi slid* above th* L shaped araa share th* corral waa **t up on tha first night. Incidentally, th* battery exhibitors had their displays located under a roof os*rhaz< .which you cannot as* In thia alid*. (Slid* 4) This meet alid* show* th* truck* after they war* haatily aosad i into th* tArahoua*. It wa* little crowded, but with a greet deal of cooperation, all trucks were aosad and displayed ao that th* slaitora could slaw then. 1 (Slid* $) This slid* shows a demonstration of th* trucks, incidentally wa had about 60 sahiclss exhibited. Th* guests war* restrained with rope* strung along each aid* of tha slaving area. That fumy looking object being carried by th* electric truck 1* a large artel box. On th* front of it la a painted bulls head and a sot < of boms. This particular exhibitor went through a sary htaoroo* and interesting demonstration of th* wobility of th* vrtilcle a* a bull pitted against a aatador. In this case tha bull won out. (Slid* 6) To add further interest to th* show, two of our girl* dressed ay In horse coatwe and went through torn sexy interacting and huoorou* antica of horsepower of yesterday. (Slid* 7) Her*1 a another truck being demonstrated. (Slid* 8) Tha next slew shows part of th* crowd talkingwith th* oWbjtaw in their reepectise booth*. (Slid* 9) Ths last alid* show* th* end of th* *sanlng, with few customer* ' ranaining to talk with th* exhibitor* and to gat a final rid* on th* little scooter shown in th* background. mm? iiu m I n;_ii ns ij i - uij ^"SLai-i,mLPB!|i 'S iiuwpff LIA 15859 .ttii&aAlodial* i Heaton # Manager, Sales Promotion tod DeralopM* Division, Union Zltcirlt Co* * Vow, tdiat ware the results of thii oeatlngT Wall, in two nights wort than 790 persona attended thaaa Beating*. The 13 alactrlo truck and 5 battery exhibitor* reported that sales vara oada right at tha Mating*. k follow-up aant to tha aoa> hibltora indieatad that ararjona sxpactsd that thalr sal** would grt>w in 1964 a* a raault of thia exhibition of alactrlo truck* and tha dmaoastratlon of ita aany advantage*. So *m conaanratira exhibitor* estimated that thalr talaa would rlaa 23tf Kany predicted a 100 incraaaa orar tha *63 talaa, and acme pradictad 50GJC laeraaao orar tha '63 aalaa, Bara ara aoaa of tha trawinta of tbo exhibitor*! ' 1, "thia ahow uaa azeallant. Vara abla to dMonstrat* trocka to our customer* and told thrao of them aa a diract raault of tbo ahow, IJa would ba Boat happy to participate in Artur* abowa of thia nature." 2. "Philadelphia inigamt. thought thia wu tha boat they had aver seen. lie ara for it, and thank you," 3, "Because of tha lntaraat ahown, you should have anothar ahM la 12 to Id Booths." 4. "Boat ahow 2 wa orar in, hep* you ha*a Bora." $. `V* racairad aararml erdara aa diract raault of tha ahow, pint helping our standing with auf anra cn^anioo, including Unina Elactrict ; 6. "Aa a accbar of the battery industry, I would say that your Truck Round-Up program atiailatad lntaraat in electric trucks, I can think of at least six electric trucks that ware purchased that could haea gone either gas or electric, and want alactrlo bacausa of the equipment displayed at your ahow* Gentleman, free our standpoint, wa feel that thia show was a'great ouccaoo, Ve, tha exhibitors, and tha customsrs gainsd a great deal from it, and had Am at tha seas tiaa. I/a faal that as a result of thia ahow, aore customers are aware of tha capabilities of eloctrlc trucks, and will buy th*. Secondly, more customers ara aware of tha many advantages of an all electric building, and will consider this concept la the nau buildings that ara being built today. Thank you Gentleman for allowing m to tall you about what X thldcwoo o successful promotion. i w i