Document gbrd23eeZkqkB5zVX3pr9KaEV

In j e r -Of f ic e Le t t e r Cleveland w R.A. Moore KtrfR TO VCTfiR or H. M,, Cleveland MQY___ p*t i S/1/74 suDjcd Attached Viewpoint Article DICTATED b v Mr. MooreAttached is the May Viewpoint article on the company'b research and technical activities. Much of the information we discussed had to he condensed in order to meet our limited space requirements. Please read over the article and make whatever comments or corrections you feel are appropriate to the part on Coatings Research Activities. We will need the corrected-copy back as soon as possible, as ve would like to send all our copy to the printer next week. Should you wish to discuss the article before you return it, please call me. Thank you for your help in preparing this article and I'll look forward to hearing from you soon. 0007-SWP-00G076900 S: IT SO, 8VT0 3UIi X8 :N0I1UC01 May Viewpoint K and P Activities Over the years it baa always keen the Coatings Croup's philosophy to establish development and castomor service laboratory focilities as close to the customer as possible. How there in a laboratory at all coatings manufacturing point*. The continually increased sophistication of the technology and the high cost of tools used in research and development has gradually tended to concentrate the basic development of prodnets- in Chicago and Cleveland. This permits acre efficient management and the prevention of research duplication. With emphasis placed on S-W as a marketing company rather than a maaufaetaring ene, the Coatings technical staffs have been recently reorganised to better respond to market needs. According to Dick Mo ore, Director *f laboratories for the Coatings Group, there i> sew more of a tendency to develop the products which Marketing''s product managers suggest, "While we also do independent research," Moore says, we're listening to product managers mere and developing products for which there id a genuine market meed." Vhat has that response produced? Some major research advances in the. last couple of years. To Hat a few in the coatings area alone t Powder Coatings Made of 100 solid materials using no solvent sr water vehicles. The envlre omental impact *f these, coating* will aaly increase in importance. Since the solid coating is applied to the surface using an electrical charge, there is no damage to the environment from pollutants resulting from the costing ' process. 0007-SWP-0000769Q1 N42589.01 89: IT 80. ST'IO 3!4Ii XH :N0Iib001 Folanet High performance coating# requiring no energy to core or aet, It*a high gloss surface proTide* on excellent coating for resistance and durability. Tbe development of an all-latex exterior paint eystem with excellent close and celer retention. . **' Uajor improvements in tbe mildew resistance of JU-lOO Exterior Latex Boose Paint nod Solid Color Stains, Wood stains which are solvent-based bat water-rinseable. The- develojx&ent of waier-oolable coatings (now. in the chemical coatings area bat with potential for consumer use.) Of great interest is the virtual elimination of lead in the majority of our paints to meet or exceed 'govemaont standards. This effort was completed within the last year. The fntore? Zt looks bright. According to boons, coatings research activities will continue to explore the development of products to meet environmental standards and conserve energy in their production and application. The principles and techniques used to produce Folone (oo external energy to care), water-reducible and high-solid paints (little pollution in tbe coating process) will bo farther refined mad improved. Costings research will be exploring products which would care nsing Ultraviolet light or electroo-bew curing methods, advent-less coatings, and the greeter use of raw materials from agriculture (o.g. epoxidixed soy* bean oil) to Minimise the dependence on petxolema-based raw materials. OOO7-SWP-D0O0769O2