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ustomer turnover -in your store? Here is one way to hold the best kind of customer--to keep him from buying elsewhere r("T is one of the costliest things in business--"cus tomer turnover." Especially when the quality customer slips away--the man who al ways buys the best. He is the desirable kind of customer--the customer you want to hold, You can hold him--you can attr.act more like him--by handling proven, dependable prod ucts in every line of merchandise. He buys where he is always sure of getting the products which he knows are highest in quality. Such a product is Dutch Boy white-lead. For many years it has been standard among skilled professional painters and other discriminating purchasers. It is a paint material of high quality and recognized merit. Quality customers usually prefer Dutch Boy. Let Dutch Boy help build your business. Feature Dutch Boy. It will attract the best trade--the quality trade--to your store. Write us for any selling helps you may need--window displays, signs, booklets, news paper electrotypes, movie slides--they are all yours for the asking. Address our nearest branch. ^ The Dutch Boy s Column Star Salesmen WHO is the star salesman in your store? That's a funny question, maybe. Perhaps you never thought of any of your salesmen as being stars. But every store usually has one man who brings in more business thin any other. Probably it's you -- the pro prietor. But some stores have figured out that their star salesman isn't a man at all! It's their windows. Or advertis ing by mail--or newspaper advertising. Maybe so, maybe not. But it's true that no store can afford to overlook the value of consistent advertising of some kind. And it's easy to get good advertis ing material--for use in the Window, the store, or the newspaper.; Have you seen the selling helps in the way of advertising features that National Lead Company has worked up for you? Write for samples. NATIONAL LEAD COMPANY New York, nr Broadway Boston, 800 Albany St. Buffalo, 116 Oak St. Chicago, 900 West iSth St. Cincinnati, 659-Freeman Ave. Cleveland, 8*0 W. Superior Ave. St- Louis, 722 Chestnut St. San Francisco, 48$ California St. Pittsburgh, National Lead & Oil Co. of Pa., 316 Fourth Ave. Philadelphia, John T. Lewis & Bros. Co., 437 Chestnut St. DUTCH BOY This advertisement appears in American Paint and Oil Dealer, May, 1927 Hardware Age, June 23, 1927 ' Good Hardware, September, 1927 Hardware Retailer, August, 1927 </ WHITE-LEAD