Document gazYpoGrXvrjKzy0GjvVw79wN

HEBE IS*' USE THIS COMPLETE LINE OF DRY PAINT PRODUCTS TO BUILD 1932 PROFITS V u 'j f TEXTONE, The Plastic Paint, is Textiine lias been a leader in its field for nearly ten years. Millions of pounds of it have been sold by paint dealers and applied by painters to decorate and beautify the homes and public buildings of America. Its market and its popularity persist, making it a popular paint item, without which no paint stock is complete. PROVIDES LASTING BEAUTY Texture paints have found a well defined place in the art of decoration because the use of texture accomplishes effects that can be produced in no other way. From extreme textures, popular at one time, the texturing mode has evolved into something less garish, something more re fined and delicate, a form of decoration that is lasting in its beauty. This is the type of tiling that the painter best understands and that can best be done in a soft and pliant medium like Textone. That is why the popularity of Tcxlone has per* sisted and has raised the art of textured decoration to the plane it rightly deserves. DELICATE TEXTURES Textone textures do not intrude. Properly applied they make themselves subservient to the rest of the decorative scheme. They provide a subdued and restful beauty tliut does not compete foratlenlion yet escapes the commonplace. With its simplicity of application and the ease with which Textone can be textured and colored it offers possibilities that are virtually unlimited. Texturing is done with paint er's equipment. Tinting and coloring are effected at the time of application, making Textone in the hands of the painter a medium for almost any decorative resultlhat may be desired. PRACTICAL AND ECONOMICAL Textone walls provide a back ground worthy of the finest furnishings. Yet Tcxlone with all its individuality and charm costs no more than commonplace effects. In buildings of a formal nature, such as public buildings, of fices. stores ami theatres it provide- the strength and character demanded hy (lie size and nailin' of the >lrurlure. {Cnntinnnl An nrxt [>ngr\ Trxlttrrtl IT <// i* <1 lifr'iiir-fintrhntih mrr*ing In-mitifiil fniir- rutnr illintriiUntn / ulirnt In * 7V. tnnr xtnm. It trlli hitir >n\ti tllirrr Triton* i1 ti*nl. Why the owner wants Textone II /Von't/e.f llrauty. Tcxlone is distinctive Iin the beautiful effects it produce*. Without l>eiug obtrusive it gives to walls a combination of color ami texture that immediately lift* them out of the commonplace. ft Is Practical. Wall* decorated with Tex- 2 lone are practical liecuuse Textone adhere* to any paintahle surface, Itecause Textone re sists water when dry and because any kind of decorative effect desired can readily he obtained. ft Is Ectmomicat. Although Textone intro 3 duce* beauty that can he obtained in im other way it is still so economical as to Im the ideal texturing medium for the small home. There is real economy in the spreading and covering qualities of Textone. It Is 4(i/tlicti by the /*am/er. There is j 4 distinct advantage to the owner in having a texture applied by the painter: the painter ha* a special talent for applying tiic lighter and more delicate textures tliut can best he applied with Textone. ft i>mviiles Pttlvchrttme Deritratiort. Itv the 5 use of Textone (rla/.e over Textone. In-anti fill polychrome effects may he obtained. The colors desired are mixed into the glaze and after Iteing applied arc wiped and blended to gel the desired result. it Is Easily Carttl For. After Texlnne is 6 glazed il may he washed. Textone wall-* are easier to dean ami cure for than most textured surfaees because the lighter texture* of Textone do not soil so quickly and are more easily acces sible to ordinary cleaning processes. ft 11 Durable. Textone hardens into a tough 7 and lasting wall liuisii. Il endure* pa-l tinlife of most decorative treatments. It bonds tightlv to virtuullv anv paintahle surface, making itself a part of the wall. It /< Snitctl to Sicttt if l)/> ornlmn. * I cm il 8 dci-oralions in n-iirf ran In accoinpii-iicd with Texlnne. They are c-pmall y uUraelive in nurseries ami plav room* vs lu re leucil licigti* can appropriately represent to r*e r\ r<om objects. ft l*rnritlrs t oricty. Mm- appln al im of 9 Textron- i- not cmilim-d to period texture* ur treatments. It is *n pliant, -n irartjhh- under tin- brush uf the painter. ha* *mh extensive pos sibilities of texture manipulation ami color ap plication that virtuullv anv tvpc of background can Ih- produced with il. It permits uch latitude in decorative .(Teel* that the .......... -uvsiicr mas plan hi- rooms ssillmut meeting the limit.itioniitipMscd hy nio--I decorative material*. still the dominant leader in its field Why the painter Willi variely enough lo meel (In* needs of any of these in wants Textone teriors, Textuiie is economical enough to find a place in (In* III Itlftrrri lit hiv Snrfacf. Tcxlnnr will modest size home. It provides adhere lo any clean, paiiitaldc surface, the delicate subdued textures hoimI, jiIjkIct, wallhoard. ghiiw, etc., making it anilaltlr for virtually any type of interior. best stilted to the needs of the typical size room of the small It /Vrmi/.i l*ttlyrhn>mv Finiskfi. After Tex- 2 lone haw been applied and textured, color house. It lets the home-owner introduced into Textone glaze cun be applied have the advantages of texture over the wall surface and the various colors paint without excessive cost bleuded and wiped to produce beautiful poly Textone has b</en developed chrome effect*. to meet the demand for an ft Tvxturns uithtml Sagging. There is easily applied texture medium 3 enough body in Textone to permit it to go suited to every requirement of on the wall and stand up in well defined textures modern decoration. It can be without sagging. By avoiding any tendency to applied by any competent slump on the wall it saves the decorator's lime and produce* better work. painter or decorator without any special tools or equipment. If Kct'ps Oi't-r Wight. Unused part* of a 4 It will adhere to utmost any Textuiie mix are not wasted at the end of the dav, liecaime Textone keeps over night in (he properly prepared surface-- pail. By pouring a little water over it or placing plaster, wallhoard, glass, wood, a dump cloth over the pail the content is kept etc. perfectly. The variety that may be obtained in Textone makes it If Ctn'ors Gfnrrtwxly. Textone has a cov one of the must useful and practical decorative mediums 5 ering capacity as great as or greater than available to the home-owner. It is one of the most respon any similar material--from a yard and a quarter sive and pliant of materials--cun be mauipiilatcd. textured lo a yard and a half per pound, depending upon llie nature of the surface and the type of texture. and colored to produce the necessary effect for any type of background. It lets the home-owner work out his decora 6 ft Has a Citm/fli'ff Lint' / .-lrrcj.iorVs. In its position of leadership Textone i* suit- tive problem with the maximum amount of freedom. ported hy a complete line of cold water paint SPECIAL USES accessories. Sealer, Glaze, Colored Sands. Patch ing Piaster, Lime Proof Colors, Adhe*iveTupe,elc. fn arts and crafts work Textone is useful because of the great latitude of effeets obtainable. It is easily mixed and 7 It Is Easy tts Apply. Being a painter's ma applied; because it will adhere to any surface that can he terial applied with painter's tools, Textone naturally fits into the painter's way of work painted it provides a beauty that is lasting. ing. It brushes on easily, textures readily and Caenstone and travertine stone effects in Textone are holds its texture while hardening. popular as show window backgrounds. Other textures and It Is Ecnnt>mical. Textone is u good exam treatments are also used to enliven backgrounds, for Tex 8 ple of the itest Iveing the most economical. tone has a very extensive show window use. Its wide range (ioiisidcriug its covering capacity, its application of effects and its economy make it the leading material for according to standard practices, its freedom from this purpose. sagging and its keeping qualities in the pail over night, it is a truly economical material. HOW APPLIED Textone, the Plastic Paint, comes in dry, powdered form 9 It I'rtniuctm IFitrk. Textone permits the and is prepared hy mixing with cold water to a thick, heavy pjinter and decorator to produce effects consistency. It is applied to the wall with a brush and that have previously been obtained only hy ma terials used outside the pjint trade. It widens textured with a stippling brush, sponge, wait brush or oilier the field of his activity, lets him produce finishes tool and often smoothed with a smoothing tool. impossible with ordinary painting and decorat ing materials. The advantages gained are a finer type of work, a greater variety of work and an extended field in which lo plv the painting trade. Textone offers the painter a responsive working medium that lets him progress as far as his imag ination will carry him. Color is applied hy mixing color into die Textone before application; by blowing colored sands into the IVxlone on the wall; or hy applying a coat of Textone (daze, which is w iped lo bring out the"highlight> anil prtohieea two-toned effect. Polychrome effects are produced hy application of colur using Textone Glaze as the carrying medium. 0 ^ & 1 1 */G i CT HERE are two texture paints \ use TEXTURE PAINT I USG Texture Paint is a companion material to Textone. It sells alongside of Textone and lets the paint dealer extend his market for texturing materials further into the low priced construction Reid. USC Texture Paint is a quality product possessing most of the excellence of Textone. It works much the same and produces similar results. However it does not have as great a covering capacity. It is the dealer's answer to competition that stresses the cost of the material used, rather than the cost of the finished job. QUALITY AT LOW COST Hecause it combines quality with low cost USG Texture Paint reaches a definite market and brings the dealer trade that would otherwise forego the advantages of texture deco* ration. It is an added source of profit--particularly valuable as a sales weapon at this time when cost is an important consideration in every sale. Application can he made over any interior surface that is ill condition to receive paint--such as wood, glass, metal, canvas, paint, brick, concrete, etc. It covers from a yard, to a yard and a quarter per pound of dry material. EASILY HANDLED AND APPLIED USG Texture Paint is mixed with cold water and applied in the same manner as Textone. It textures readily, holding its form without sagging or slumping. It may be colored by introducing pigments into the material itself or by applica* lion of color over the painted surface after it is dry. If put on the wall without color added, it produces a white opaque finish. It has good body and may be textured lightly nr boldly according to the needs of the interior. The common tools uf the painter, such as a whiskbroom. sponge, stippling brush or wall brush, suffice to produce a great variety of textures. A PAINTER'S MATERIAL Like Textone, USG Texture Paint is a painter's material. It is made to salify the painter's demands for a product that is practical and economical, one that is easily mixed and applied, that lakes any type of tcxlurc, that can he applied wherever paint can hr applied. U S G 'I expire Paint is shipped in ilVpoiiml packages, 100-pound drums and 300-pnmid net weight barrels. HOW APPLIED To prepare for application, USG Texture Paint is mixed with cold water by pouring |hr powder into (lie water in lltc approximate proportions of III pounds of paint to one gal lon of water. The mix is stirred slowly to prevent lumping. Why the owner wants USC Texture Paint It Saves Him Money: A avmg in ihe ro-t of Texture I Paint permit- the owner to u*e textured finihe where they would otherwise Iw furred by rot. There o eronomy ill Texture faint both in material cost and applica tion coat. It frmfiirei Quality If'nrk: Decauee it i applied I*v 2 the painter with pointer'- tool* ami iwronee it h.i* good rovering raparity and fond texturing qtulilie*. t!S(J Tenure faint produce* a ha|th type of work.. The owner ran depend upon it for quality job. It /x Mpplieti Over ,4ny Base: Any interior surface 3 that will rereive paint ran he derorated with USC Texture faint-wood, wallhoard. plotter, glatv metal, concrete, brick, etc. Without limitation a* to ha-e it ha a wider held of Ue. It Takes Anv Texture: Brine mixed lo a rirh con 4 sistency. USG Texture faint ha* -mouth body to provide a tuifable medium for virluollv any Texture. And the finer, mure delieate texture* con be produced, loo-imply hy different manipulation of the texturing tool*. It frodneex Cntvchrome Effects: Attractive multi- 5 rolured effect* are prmlurrd in II Ji C Texture faint by applying rolured Trxtune Claae over the lexiured -urfaro and wiping ami blending the s avion* colon ued into harmomou* rotor pattern. It 11as Good f.'oiweirtg fTopiicirv; I'J-G Texlure 6 I'jint rover* from a yard In a yard and j quarter per pound of dry niiitcrial. depending upon the -urf.ire oxer which it is applied and on the texture required. Why the painter wants USC Texture Paint ft I* Economical: The coxt of U S C Trxture Paint i I low, eiperiolly *o considering ii* quality jud adapta bility to variou.* texturing need*. Although larking the oul.tanding qualities of Textone it t nexerthele** (he leader in it* price eta**, giving the painter good per formance at tow cost. It Has Gofxi Covering Capacity; With .1 coverage 2 of from a yard lu a xnrd and a quarter pi-r pound of dry material. USG Texture faint provide* high cover age per dollar invented. It .(/ipfie* Over .tor Surface: The painter who i- 3 tt-ing I'M! Texture faint n not limited in (he in terior -urfm-e* over which be m.iv .tpplv a texture. Tex ture faint adhere- In metal, gla-*. pi.i-tcr. wall- board, etc. It Keep* Over \iaht: While it in alw.iv. i.cl lo mix 4 onlv enciueli material l<> take cure <f tlie* requireineiil* of (lie da v *- Murk, .iiiv imii-e.l purtioo uf 1 * t; Texlure f.mil need Mill be wa-ted. Il i.iii l.e k<-p| oxer night and u-ed bv covering the with a d.iuip iuili or pouring a little water over the mix. It Takes (nv Texture: father bold >.r -uiuluetl 5 texture* van be worked m with I'Mi Texture ........... A rirh inn-i-lem-x permit- liir larger texlure- required by theatre*, hotel iohbie-. etc., ami it aln perimi* ap plication of the delicale texture* reipnred by -in.dl room*. It Means \l,.ee MmA; li Ii i Mg dm... ... ,1 d...... 6 ........ a lower pri.-.-d held ,.f .........icmlimi. I IVx- lure faint extend- the u-e of textured decoration and tiierrby give* tiie painter additional work of llii* character. 1 */ C c 0 - :' +> . A-B TEX* Paint economical paint for light or medium light textures, concrete ceilings In addition to its normal use as an economical, fairly heavy bodied texturing material in which patterns and textures of some depth can be achieved, there is also a special use for A-B TEX* Paint as a coating to conceal and smooth concrete ceilings. A-B TEX Paint is in powder form; mixes easily with water. Coverage: Up to six square yds. per pound on walls, up to two square yds. per pound on ceilings (will vary with surface and thick ness of coating). Drying Time: Dries to touch in 30 to 60 minutes. Not to be painted before overnight drying. Thinning: Mix with water. Vehicle Type: Casein. white *** economical *** easy application *** may be applied over clean, dry, sound interior surfaces such as: Plaster, gypsum wallboard, insula tion board, concrete. *** for textures - apply with brush or roller *** for smoothing con crete ceilings use trowel. *** 6501 *Reg. U. S. Pat. Off. (See Over) P- T-1032, Rev. 2/68 (Supersedes T-1032, Rev. 7/66) 6 9 L 1 IV O iiO