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Vtn.. II.
Th e S. W. P.
Published monthly by Tu b Sh b r w in -\Vii.u a ms Co . in the interests ot their Agents. Printed on Tu b Sh b r w ix -Wii.Lia ms Pb b s s , 31 Michigan St., Cleveland, where all communications for the Editor should be sent.
JUNE, 1901.
No. ft
OUR INTEREST IN S. W. P. AGENTS.
T'S doubtful if any concern ever took as much interest in helping their customers increase their trade as this Company does.
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Why do we do it ? Because we believe it pays. It's a policy dictated by self-
We'rc business people, strictly out after the greatest amount of business we can possibly secure. We believe implicitly in our goods, in our methods, in our agents, and in ourselves. We know where our methods are properly applied, success will follow, just as sure as night follows day.
Therefore we want every S. W. P. agent to apply to his business the same method, the same energy, and the same enthusiasm as we do to purs. Wc know the same results will follow.
People wonder at the rapid progress we are making in the world of busi ness today. They can't understand it. Yet it's simple--so simple any one who will adopt like methods, and apply them in like manner, can do it.
All there is to it is this--Pushing the sale of a good article rci/h intelli gence. enthusiasm and persistence. Never letting uj> for a minute. Ham mering away day in and day out. You can't hold back merit when pushed. Neither can you hold back S.W. P. under like circumstances, for it's the same thing.
Nothing succeeds like success, and there's nothing like S. W. P. Its success is in the air, every one talks of it, all who use it like it and recommend it. ami so it goes on, growing and growing in popularity and sales, at home and abroad. Satisfaction and prosperity follow in its train.
It's made by a high class concern, it's sold by high class representatives, ami handled by high class agents. It's in a class by itself, and has achieved
the greatest success of any article of the kind ever sold. We're proud of this success, but not satisfied with it. We're still a long
way from the mark we have set for ourselves, but are steadily approaching it. We depend upon our agents for our progress, and it's our aim to do all in our power to assist them in the work. We take more than a passing interest in those who handle our products. We want to share with them any advantages we possess. We believe thoroughly in co-operation, and its been our experi ence that where we help we get help.
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Our advertising expenditure for the
past year, while i t was considerably
larger in the aggregate, was materially
lower in percentage to sales than it
has been for many years past. Such
is not good advertising. We want everybody to feel perfectly satisfied on this point.
We are often thus accused of m a ting our prices high on account o f our
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