Document gEEqykq20ZGrdjJjpQqom32eV

T The answer the Dutch Boy gave Wellston Paint & Glass Co. fT^HE Wellston Paint & Glass Co., of St. Louis, Mo., JL sold last year more than five times as much Dutch Boy white-lead as in 1921, its first year in business. This is a sniendui record, nut it is not surprising in ___ _r ______________:______________ Besides the direct profit merchants make on Dutch Poy white-lead, there is another. The purchaser of Dutch Boy needs other paint materials. He is influenced to miv rnose products wnere ne can get j_/utcn e o v . in lead recorded by merchants an over tne country. Mr. Heninger, secretary of the company, writes: "Thia(the sales increase) weconsider a rather remarkable showing for a store of this size. "Let us say in conclusion that the com ing year augurs an even better record than the year just ended." What factors-brought about this increase in Dutch Boy sales? Mr. Heninger lists: Judicious and continued^ advertising Distribution of paint literature Efficient, prompt service, making low Don't let these two profits escape you. Stock Dutch Boy white-lead and let your customers know about it. We shall be pleased to send you free the popular Dutch Boy window display, newspaper electrotypes, movie slides, color folders and paint booklets to help in your sales campaign. The result of adding your own adver tising and sale? efforts to ours naturally brings larger sales and profits. Just drop a line to our nearest branch for any of the advertising material you want, or tell your re quirements to the Dutch Eoy salesman. overhead Maintenance of standard quality of NATIONAL LEAD COMPANY product New York, 111 Broadway; Boston, 131 State Street; Buffalo, Recognition of merit on part of buying 116 Oak Street; Chicago, 900 W, 18th Street; Cincinnati, I I t nirhJir. resulting in greater sales Ct/iU iuinurci. 659 Freeman Avenue; Cleveland, 820 West Superior Avenue; r>485 Califce __ a. to/ v^iicauiu Dutch Boy White-Lead This advertisement appears in the following publications: Page--Hardware Age--March !9 American Paint If Oil Dealer--March Hardware Retailer--April y