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QUEBEC ASBESTOS MINING
ASSOCIATION
SPECIAL SUMMER MEETING JASPER PARK LODGE JASPER, ALBERTA AUGUST 3-6, 1966
Michael J. Miml
Pail A. Flkui
QUEBEC - ASBESTOS MINING
ASSOCIATION
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PLAINTIFF'S EXHIBIT
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PLAINTIFFS EXHIBIT
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QUEBEC ASBESTOS MINING ASSOC. (U.A.M.A.)
Quebec Asbestos Producers Assoc, formed 1931
Quebec Asbestos Mining Assoc, formed
"1948
Asbestos producing companies in the Province of Quebec are the members and each company has one director to the Assoc.;
member companies are:
Canadian Johns-Manville Co., Ltd. Asbestos Corporation, Ltd. Bell Asbestos Mines Ltd. Lake Asbestos of Quebec, Ltd. Carey Canadian Mines, Ltd.
Officers include:
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President and 4 Directors
The President's term is one year and rotates annually by company in alphabetical order.
In addition to the above the Assoc, retains Philip Casgrain as General Counsel and P. A. Filteau as General Manager and Secretary.
The Association Committees include:
Uniform Classification & Grading Committee Industrial Relations Committee Traffic Committee Legislation & Taxation Committee Environmental Control Committee Occupational & Environmental Health Committee Materials Handling Committee Public Relations Committee
Meetings of the Directors are held in Canada about 4 times annually and, in addition, 2 meetings of Directors and other representatives from each company are held annually.
The purpose of the Assoc, is:
1) Promote, advance, improve the business of mining and kindred businesses; foster co-operation between other associations and with government.
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2) Develop uniform classification and gradinq and conduct research on asbestos.
3) Promote sound health practises
4) Work to prevent accidents.
5) Enter into agreements with other Associations, governments, etc. in the interests of the Assoc.
6) Establish funds for scientific purposes, publica tions and etc.
7) Maintain clinics for the asbestos workers.
Publications by the Q.A.M.A. include:
1) The Asbestos Producer (a monthly publication in French & English)
2) A French-English lexicon for the asbestos industry.
3) Reports on Asbestos Health
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I TABLE or CONTENTS i iz 1. List of Officers end Directors
2. List of Members end Guests
3. Agenda A. Minutes of Meeting of May 30th, 1966
I 5. Report of Technical Committee
: x 6. Report of Uniform Classification and Grading Committee
't 7. Report of Industrial Relations Committee
8. Report of Public Relations Committee 9. Budgets and Allocation of Expenses
10. Report of General Manager
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QUEBEC ASBESTOS WINING ASSOCTifliHICT
Officers and Directors
Mr. nichael J. Messel Hr. E.A. Boadway Air. J.O. Eby Mr. Paul A. Filteau Mr. George Robinson *r. R.5. Coleman Mr. Karl V. Lindell Mr. J.A. Main Mr. Philip A. Meyer Mr. U.UI. Oughtred Mr. George U. Smith Mr. Ivan Sabcurin, Q.C.
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Committee Chairmen
Mr. R. Dodds-Hebro Mr. H. U. Foster
Mr. I. C. Campbell Mr. I. c. Campbel1 Mr. J. 0. Eby Mr. A. L - Penhele Mr. Karl V. Lindel
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QUEBEC ASBE5T05 MINING ASSOCIATION
SPECIAL MEETING - JASPER PARK LODGC, JASPER, ALBERTA August 3rd - 6th, 1966_____________
Members and Guests
Asbestos Corporation Limited
Bell Asbestos Nines Limited Canadian Johns-Manvilie Co., Limited
Carey-Canadian Nines Limited Flintkote Nines Limited Lake Asbestos cf Quebec, Limited National Asbestos Nines Limited Nicolet Asbestos Nines Limited
Nr. A., L. Penhale Nr. Li..ill. Cughtred Nr. N.,P. Carson Nr. I .,c. Camobell Nr. Ul., H. Foster
Nr. George W. Smith f>'. r. r. P. Smith Nr. R. Dodds-Hebron
Mr. D. T. Colton Nr. R. Hackney Nr. H. N. Ball Nr. K. V. Lindell Nr. J. 0. Eby Nr. N. U). Hendry Nr. J. R.!!"!. Hutcheson
Nr. R. J. Nerri11 Nr. A. H. Bangenstose
Nr. J. A. Main
Nr. R. D. Bradford Nr. m. J. Nessel Nr. Li onel Piuze
Mr. John Brown Nr. J. US. Duncan Nr. R. S. Coleman
Nr. P. A. Meyer Nr. G. G. Cabrielson
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Mr. J. Christian dr. Jack Gerry
Dr. George UJ. Wright
dr. W.C. Wansbrough
Mr. L.J. Patterson Mr. L.C. Langlois
Mr. I. Sabourin, Q.C. Mr. Paul A. Filteau
Cassiar Asbestos Corporation Limited
Saint Luke's Hospital - Cleveland, Ohio Mining Association of Canada Quebec Metal Mining Association
Quebec Asbestos Mining Association
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REVISED AGENDA
SPECIAL MEETING OF THE QUEBEC ASBESTOS MINING ASSOCIATION
JASPER PARK LODGE, JASPER, ALBERTA
AGENDA
August 4th, 1956 , 9;30 am 1. Minutps of 1 lie nestings of March 3lst and April 1st, 1965
2. Committee Reports: (a) Techni cr.l (b) Uniform Clussi* ication and Grading (c) Industrial Relations (d) Traffic (e) Legislation and Taxation (f) Public Relations
3. Expo '67
4. New Business: Comments on General Business Conditions Audited Financial Statement of Association
5. Special Iwinter Mooting 1957 6. Adjournment
August 5th, 1966, 9:30 am
Occupational and Environmental Health Committee - Asbestos Health Research Counci
2 Asbestos Industry Exhibit
3 Adjournment
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* miNUTES OF I'lETINC or MAY 30th, 1966
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I MINUTES OF THE 97th MEETING OF THE V QUEBEC ASBESTOS JOINING ASSOCIATION
if HELD ON'MONDAY, MAY 30th, 1966, AT THE CHATEAU FRONTENAC. QUEBEC CITY.P.Q.
Present:
Messrs. M.J. M.essei J.O. Eby R.S.* Coleman K.V. Lindell P.A. Meyer W.U. Oughtred Ceo. W. Smith
I.C. Cempbell R.D. Dalinger R.Dodds-Hebron U.H. Fester J.R.M.Hutcheson ft.J. Merrill. A.L. Penhale
D. Poirier P.H. Riordon C. Scowcroft F.P. Smith G. Robinson I. Sabourin P.A. Filteau
Rr. Mess el was in the chair. Words of welcome were addressed to Messrs. Dalinger and Scowcroft who were attending a meeting of the Association for the first time. Minutes cf the 97th meeting of the Association were adopted as submitted.
Technical Committee The Chairman reported that his Committee had held its 47tn meeting on May 3rd, 1966. The Committee is presently working on the following matters: a) Oil Absorption Test - Progress is delayed pending procurement of proper asphalt vehicles.
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b) Fibre Strength Unit Test - Awaiting comments from Uniform Classification and Grading Committee.
c) Asbestos-cement-silica mixes - Investigation of temperature effects and the use of a-c filtrate continuing.
d) ASTM - D-30 Committee - Two procedures, namely Sampling and Bauer ftcNett, to be submitted in manuscript form to 0-30 for executive action.
e) Editorial sub-ccmrr.ittee - To edit new orocedures and to review procedures already ao'ooted. Also to set up central source of detailed drawings for approved test equipment. Sub committee formed of UJ.P. Archer, chairman G.J. Foy and M. Cossette - members.
f) hew Testing Procedures fflanuel - To be delivered early in June.
g) G.J. Foy, head of the asbestos section, Quebec Department of National Resources - fflr. Foy has now Joined the aforementioned depart ment and acts as its representative on the QAfflA Technical Committee. Facilities
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of the Department are available to the asbestos industry for the development of neu procedures and review of existing methods. In addition, work can be carried out for indiviaual companies at a nominal fee; results considered confidential.
Uniform Classification and Grading Committee
In his report, the Chairman covered the following items:
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Ii a) fibre Inspector - Inspector returned to
L work April 14th.
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b) Sherbrooke Laboratory - Mr. Marcel Ccssette,
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ri. the new Director. As Mr. Cossette was
formerly employed by Asbestos Corporation
f doing similar work, he is ideal for the Job.
Mr. Cossette's salary is $9,150 per year.
The new Director advises that the 7th cycle
of fibre testing is well underway. He also
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advises that Or. ffiassey, Assistant
Dean cf fledicine, University of
Sherbrooke, has requested samples
of fibre of particular sires (and also
fibre tests) for a study of the effect
of asbestos on animals. He is taking his
instructions in this matter from QAfHA via
ftr. filteau. The Laboratory will be closed
I for vacations from July 17th to July 30th. I9 c) Laboratory Secretary - The Director advises
I also that under the University scalE of
salaries that the secretary, Mrs. J.D. Giroux,
i should receive an increase of S3 per week
effective June 1st, 1966, and each year
thereafter for 5 years until she reaches the
maximum of $90 per week in 1570. Authorization
to increase salary of secretary from $75 to
$78 per week agreed by Directors.
d) Summer Student - A thesis by the 1965 Summer
Student on the influence of asbestos fibre
in concrete was received. The two copies
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are being circulated to members of
the Uniform Classification and Grading
Committee. The student received the S50
special auiard which was authorized some
months ago.
e) Department of f'*ines and Technical Surveys -
The Zeiss Particle Size Analyser is not
purchased yet. When a Quotation was requested
the price was 84,170 not J3,300 as had been
advised. Mr. G. Robinson will try to get
the sales tax and/or duty removed.
f) Fibre Classi ficatisr. by F.S.U., FlcNett
& Colour - The report and recommandations
of the F.S.U., Inspection Committee has been
received and is being referred to the
Technical Committee for necessary procedural
FS.U. changes.
As requested the Sherbrooke Laboratory made
up a listing of fibres in order of Q.S. Tests
and in order of McNett. It appears that
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perhaps an F.S.U. classification would be easier to tackle first and then PlcNett could follow any principle that is found acceptable for F.S.U.
Industrial Relations Committee In his review, the Chairman advised that the Dust Control Engineer had submitted his monthly report, which was circulated to all member companies a few days before the meeting. The Engineer is presently looking into possible correlation between dust counts taken with his equipment and counts with the dust sampler used by A5&R.
Reference to the hearing case of E. Paradis, National Asbestos employee, was brought up by Counsel. A meeting of Dr. Cartier with Dr. Sellemare and the hearing expert of the Workmen's Compensation Board is to be held this very day (flay 30th), to review all the expertises made by various doctors on this man.
The limits of company responsibility with respect tc employee services were questioned. When does company responsibility start?; when do employee services begin , etc.? In US, x
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services of an individual and employer responsibility are considered assessable when employee is on his way in or out of work. In Quebec, the philosophy of the Workmen's Compensation Board is that accidents occurring during travel to and from work are not compensable.
The General Manager informed the meeting that on the occasion of a visit with Workmen's Compensation Boaro, the commissioners recommended that companies file each month with the Board an
* abbreviated report of their first aid cases; this suggestion was moved and adopted. The General Manager to obtain from the Board a typical report form, copies of which will be sent to all member companies.
Traffic Committee The President informed the assembly that several telegrams had been sent to the Prime Minister, Minister of Transport, and Minister of Labour, urging them to take all npcessary measures to settle the dock strike promptly. Replies were received indicating that the Minister of Labour and his associates wsre doing their best to arrive at a settlement as soon as possible. The intent in sending such telegrams
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was to assure the ministers involved and the management of harbours concerned of the support of the industry in this difficult situation.
The Chairman of the Committee indicated that thp River Plate Conference had expressed the intention of increasing its ratps; a meeting will be held in June to discuss their proposal.
A Canadian shippers conference is presently in the formative stage and is expected to be operating by next September.
Legislation and Taxation Committee The j'oint brief on the Belanger Commission Report is now ready for submission and it is felt that it should be pre sented by the top officers of GAMA and QflrcA in person tc the Pre mier and cabinet ministers concerned and senior department sta ff. However, no appointment could be made before election day June 5th.
The Chairman of the Committee stated that the Carter Report on federal taxation policy is expected to come down during summer.
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Publir Relations Committee The TV clips prepared by PR Counsel do not meet with the satisfaction of the Committee. New ones will be drafted and submitted for approval.
The Committee had a meeting with the Occupational and Environmental Health Committee to discuss how to obtain publicity from the announcement of the proposed Asbestos Health Research Council. A release has been drafted and submitted for revision by the Committee. It is net expected that such announcement can be made shortly, at least not before the first meeting of the members of the Council on July 25th next.
Occupational and Environmental Health Committee A meeting of the Committee with Or. Wright and Or. Pelnar took place on Good Friday. Following invitations sent by Chairman of Committee, Dr. M. Cushner of New York City, Or. Daniel C. Braun, OSS medical director, Or. John Beattie, Oueens College, Cambridge, England, Dr. Fernand Grtfgcire, Lavoisier Institute, Montreal, have accepted to ait as interim members of the Scientific Committee of the proposed Asbestos Health Research Council; Or. Vidal to be Invited also as a honorary member.
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This Committee is expected tc hold its first reunion on July 25th.
The main item on the agenda of this first meeting will be a
review of Dr. McDonald proposed epidemiological survey for the
I purpose of setting up appropriate guidelines. Meanwhile, tk Dr. McDonald has been authorized to proceed with the survey,
since he already has hired people to assist him. fi
i Appropriate material, it was felt by many, should be collected
> t to counter some of the recent bad publicity suffered by the
*t asbestos industry in the USA; after a review of information available, it was concluded that nothing newsworthy could be
released at this tine. A release announcing the establishment
of Asbestos Health Research Council has been drafted. There
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was some objection, however, as to the project being connected
i with the Canadian Centennial; it was feared that it might be
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I PR adviser on this problem. GAMA to handle its own program Ism* but to work in close collaboration with the US group. i
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Counsel informed the meeting, that, during a recent visit to Helsinki, the Committee hod received o first hand summary of the findings by two doctors of the Health Institute of finlend. Or. Weurman and Dr. Raunio gave a verbal report of their theses in which they claim that there is no disability suffered from calcification caused by pleural plaques and that there is no relation with mesothelioma or cancer of the lung.
This question might come up at the International Congress of the diseases of the chest to be held in Copenhagen from August 20 to 25 next. At this meeting Or. Kiviluoto, Or. Bohlig and Dr. Selikoff will talk on the problems of asbestcsis. A number of American chest physicians are expected to attend. QAffiA will be adequately represented! Or. Beattie has accepted to attend the meeting in Copenhagen and it is hoped that Or. Noro and Or. Meurman will also attend.
Another similar meeting in Vienna is contemplated for the
third week of September under the direction of Or. Vigliani
and Or. Noro; it will deal with occupational health in various
countries of the world.
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Publicity from these two meetings should give us enough ammunition to fight off attacks surging here and there.
The services of Dr. Wright and Dr. Pelnar have been retained as of April 1st. As of June 1st, Dr. Vidal will be attached as adviser at a salary of IS,000 a year. In case Dr. McDonald should require an advance for work done in connection with his survey, he should direct his request to the treasurer; Ceorge Robinson.
In connection with the budget approved for the AHRC, a different basis (total fibre shipping values) of allocation of costs to QAMA members was submitted for discussion; copies to be sent to all members, and reviewed at next meeting.
The Chairman of the Committee tabled a letter from the Asbestosis Research Council of England in which the secretary indicated the Council was agreeable to entertBin an application by QAMA for associate membership in the Council. Such member ship would provide an exchange of information such as pre prints of scientific papers, periodical reports of general interest, annual reports of Council, etc. Basic subscription
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discussion. eoolication for membershin was moved and adopted. The General Manager was mandated to proceed with the application.
following an approach by the Steering Committee for the National Study of Biological Effects of Asbestos it was moved that the nomination of Mr. Maurice Lachance as a member of this committee in Ottawa be approved; the activities of Mr. Lachance in this connection to be under the supervision of the Chairmen of the Industrial Relations Committee. Adopted.
Industry Permanent Exhibit Designs of typical exhibit panels were submitted to the people attending the meeting for their perusal. The content was agreed in principal, it was moved tnat four double display panels complete with steel structure, packing case, etc. be ordered at a cost of 1350 per unit. Adopted.
NEW BUSINESS
Accounts payable ratified as follows:
Editorial Associates Ltd.. (EDITAS) - March 5,350.44 - April 5,350.44
110,700.86
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ADOPTED
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In view of the resignation of Hr. J.J. Parg as Director of the Testing and Research Laboratory at the University of Sherbrorke and the nomination, effective Play 1, 1966, of Hr. (Tercel Cossette to replace him, it was:
RESOLVED, That the name of Mr. J.J. Pare be deleted from the list of signing officers for the Association's Bank account with the Canadian Imperial Bank of Commerce, King and Bryant Streets, Sherbrooke, Que., and the name of Plr. Marcel Cossette be substituted thereof. ----
ADOPTED
Mexican Mission A request had been received from the federal Department of Trade and Commerce to allow a Trade Mission from Mexico to visit the asbestos industry in 1967. The Mission would likely spend two days or so visiting a mine, a mill and a manufacturing plent. The industry would merely be asked to entertain the group for lunches and dinners. The request was approved and General Manager was asked to officially reply.
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Crmmai 1 Hit P J t TC T2 t The Council is going ahead uiith a provisional board of directors and the new representation proposed (primary industry - 7, secondary - 7, tertiary industry and services 7, horizontal associations - 6) is considered adequate. The consensus of opinion seemed to suggest that the Association move slowly in this respect end accordingly 6hould continue to follow the activities of the Council merely as an observer.
Ml seel1aneous A request was received from Lynn MacLeod Engineering asking for authorization to fabricate asbestos testing equipment. No action taken at the meeting.
Next Meeting Next meeting of the Association will be held on July 25th, 1966, in Sherbrooke.
Adjournment There being no further business the meeting adjourned.
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i 5. REPORT OF TECHNICAL COfTfilTTCE I I
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QUEBEC ASBESTOS WINING ASSOCIATION SPECIAL MEETING - JASPER PARK LODCE, JASPER, ALBERTA
August 3rd - 6th - 1966
Technical Committee Report
The Technical Committee has met twice since the special meeting of flarch 31, 1966.
The Penetration l~dex Test This procedure is still being investigated, using two
asphalt liquids to prepare the paste of fibre. At this date, all the material to conduct the test series has been circulated to four laboratories. It is hoped the results will have been reviewed before the next meeting.
The Tiltration of Asbestos-Cement-Silica nixes The work of the sub-committee continued in observing
the effect of temperature of the water and apparatus on the results-
The fibre Strength Unit Test A report, written after visiting all laboratories, is
now being reviewed. It is expected that the sub-committee will point out degressions from the established procedure for subsequent Round Robin Testing.
With time, some aspects of the procedure will be studied \
in further detail to ensure greater reproducibility.
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U)t CI ass 1f1cation Sub-Committee The Sauer-rccNett Procedure has been eccepted by the
A.S.T.W., and preliminary work has started on an investigation of the T. A N. classifier.
Surface Area Sub-Committee A reworded procedure for the measurement of surface
area, by nir permeability, is ready for A.S.T.PI. Committee 0-30 Sub-Committee III. This will be forwarded for letter balloting by the committee members.
Editorial Sub-Csmmities Since the procedures and drawings have to be in
A.S.T.PO. format, a Sub-Committee was created to carry out the editing of present and future Technical Committee procedure. This committee is comprised of the following:
k'.P. Archer, Chairman Hi. Cossette J.C. Toy The Technical Committee plans to meet on the 13th September to review the work in progress.
\ R. Dodds-Hebron Chairman
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6. REPORT Of UNI TORI* CLA55I TI CATI CN AMD
GRADING COMMITTEE
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QUEBEC ASBESTOS WINING ASSOCIATION SPECIAL HILtTING - JASPER PARK LODGE, JASPER, ALBERTA
August 3rd - 6th. 1966
Report of Uniform Classification ______ and Grading Committee
1. Sherbrooke Laboratory 1.0 The wcrk of the laboratory is proceeding normelly - QAfflA members received the results for 6 Group fibres of the 1966 Exchange Samples (VII Selection) on June 29. The neuj Director seems to have taken over successfully. The laboratory took its annual vacation from July 17 to July 30. 1.1 Al a meeting of the Uniform Classification and Crading Committee on July 19, 1966, some requests from the new Director for chemical equipment were deferred, probably permanently. 1.2 A necessary expenditure to build the Director's secretary an office in the laboratory (formerly upstairs will be. reviewed by the Chairman of the Committee. N
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It will be controlled to keep within budget.
Department of Mines and Technical Surveys 2.0 A final effort to avoid duty and sales tax on the Zeiss Particle Size Counter is being mede by the Sherbrooke Lab. Director. The purchase order (one way or the other) will be placed in August. 2.1 Mr, A. li/iner visited Thetford Mines in * July and advised thet:a) The smaller nitrogen absorption machine for the rapid measurement of surface area has been received. Mr. Winer is hopeful that tests will give useful results. fibres for Mr. Winer's tests are being supplied by the Technical Committee but will be forwarded through the QAMA Sherbrooke Lab for sampling and testing. The test results will be sent to Mr. Winer. b) A J200 Poloroid Camera has been ordered for use with the Particle Size Analyser.
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3. Fibre Strength unit 3.0 The classification of fibres on S.U. was discussed only briefly as direction from QAMA Directors had been requested. 3.1 The Report of the S.U. Inspection SubCommittee was discussed. This report is under study by a sub-committee of the QAflA Technical Committee.
The request was made that the Technical Committee only suggest a standardized procedure at the mom*ent and that test work (by the Sherbrooke Lab) could follow to determine the significance of some of the suggestions made by the Inspection Committee. 3.2 The report by the Sherbrooke Lab on the effect of fibre ratio (Qf) on S.U. results was reviewed. This was felt to be worthwhile and similar tests are being requested for 546 Croup fibres. These results will help to determine whether S.U. results should be plotted to a PiRA of 275 or only kept within the present 261 to 288 range.
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3.3 The report by the Sherbrooke Lab on ball milling times for S.U. Testing
was reviewed. The decision was made to request 60 minutes in future for any S.U. round robin tests. 4. Classlficatlon nf fibres based on Bauer-WcMett
4.0 The Sherbrooke Lab Director, as requested,
has listed all fibres tested since the
lab started:-
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b) in order of Bauer-fHcNett
c) in order of fllcNett points
(4W-20, 14M-10, 35fn-5 and minus 3501-1 )
The results also include S.U., Dyckerhoff, and Colour. Copies will be sent to each member of the Uniform Classification and Grading
Committee. 4.1 The Sherbrooke Lab Director has been
requested to attempt a classification
based on PlcfJett, using the listings
mentioned in 4.0 above, following
the principle of O.S. classification
of August 1, 1965, and in roughly
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the seme number of sub-divisions
/5 as now given under the Q.5. classification. However, no attempt will be 'ede to make the new listing follow the present Q.S. listings. The same principles of "Minimum Shipping Test", "Maximum Shipping Test", "Sliding Scale of Maxima" will be attempted.
The Chairman of the Technical Committee noted that 35 mesh is not mentioneo for Q.S. in the new manual. He checked and it is not mentioned on the National Research Council drawings. This was felt to be correct, the use of 35 mesh was an internal GAMA matter, and was not intended to go beyond internal usage.
W.H. foster Chairman
\
RFP0RT OF INDUSTRIAL RELATION'S COHX.ITTEE
QUEBEC ASBESTOS LINING ASSOCIATION1 SPECIAL P1EETING - JASPER PARK LODGE, JASPER, ALBERTA
August 3rd - 6th, 196
Report of Industrial Relations Committee
As reported ir. the previous minutes, our engineer, Wr. Lachance, in co-operation with K. Nelson of A.S. 4 R. Corporation has been investigating the use of several types of automatic dust counters, and has submitted a report on the Bausch 4 Lomb automatic dust counter. The automatic counter was correlated against the midget impinger with standard microscope counting. The results show a satisfactory correlation.
Our engineer believes that some improvement can be made to the scale to fit our needs, and according to Bausch 4 Lomb this can be arranged. Copies of the engineer's report will be circulated to the different companies.
Although the automatic counter does net give the fibre content we know by experience that the fibre content at each mine does not vary a great deal from year to year. Our engineer believes that it is more important to have the total concentration rather than just the fibre count. We have found that the fibre count is below one m.f.p.c.f. if the total dust content is less than ten million particles per cu. ft.
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This will greatly speed up the dust counting since it gives automatic, readings at any chosen location. Ule also believe that this removes the human element in counting, end we shall be able to make as many readings as desired and also more accurate surveys.
A new sound level meter has been purchased and our engineer shall be able to conduct sound level surveys throughout the mines; this work should relieve him from the tedious repetitive task of counting.
The aporoximate price ; 85,500 - 84,000 plus 27\% duty, plus 115? sales tax. Incidentally, this machine can be set up for monitoring by adding an automatic recording device.
Authority is requested to proceed with the purchase of the Bausch & Lomb automatic dust counter.
Newspaper clipping attached
J.0. Eby Chairman
/
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THE GAZETTE. FRIDAY. JULY 22. 1966
General
B S B S i-ff& e e j*. R 8?& prK ?r^ n c r .
r-
On PQ & m 1 \\r
uemenasflUl 11A m
ufL
New Safely.
'ir*
The FTcncb-laoruixe prraa ti tbit attention to ib erula over b
r
'r
nempn
the KtLUKby'i- t'.rl
Commission
Ctnaea'a armed tanxt and an Zt
iaaued a warnlnx to tbe new > about patronage.
Os tbe aervice eootroveety.
0 "P.V." PRIME BOMBING SUSPECT: Police believe trtty know fte toontiry, bv> r*o mo oMniMoti, 4 ik* Iiv dividuel responsible for two recent Menfreel bombing p>
todft Although he never worked for the firm, be wei ective
QuEbiiC
--
(Caactto
--
Tnci
Minister P.ul HeHyar Pruu. Ha wrou:
can*
at
Qucoec Federitioo ol L-obor bss
Icatiid lit the eiUbiUhmtn; of! S"reTvelrn") hlfb-nnkiaf off I t
jjn industrial safety aod hyxieoa! can at our arsed (area bare j
Icommiujon to uke over pre-l c(,0Jfs u,f e|ojisf of a Par i
in the packet lino of me Le Grenede SHoo Co., where o bomb eiploded. He hoe else boon linked wim the more recent Kploitw o4 bomb noor o Dominion Testiiot pUrtt, in which e youth wit killed. Invtstigetors seeking to leorn hit
|veouoo aervicea.
I Mao cot ary aeasoa u I
I In a brief aubomlrd yiUnUy| pv< , bard Ubm
a, |
.to r. ir.urminutcrial commiiut, mlBuur * d^UCT. Mt. y.* .
.ioe,u(aunS lb. fce.h. Ibc fed-; Hfl.ytr u, ,, ^ ,,mtr.
protent whereeboutt hove been told by informonti fto ho tty.ua raked both management.;
* lh, UlU
,
hot gone to Pronco. 6vt they hove ther own reotont for lpon.vorro protect!;-. nsenona; prt.rted y,,
* L.,
believing the* ho it ttll in Montreol, end hot gone "under* i;- '0V;T ^`1'C ` dimmer rtcen c Parhamc.
ground'* boceuto ho knowt police ore cooking him.
Hit
icet over U cmu.
. .
. Works en . Comperuatioa 1
.. B6t
.. * 10
;
kniriolt oro P. V.
g DISTINGUISHED MUSICIANS: Wr.cn Bout
next week's Divenusement*' concerts by Lie
liroti C'-.-vJuCi; Moc:rc=. Sym
Board Lalutici ibow tbr oum-l her of acciuecti ox which! claims were made row a boot J0|
phony Orcbeitra, bo will have four dutinjuiabui mu;cians. ?Fj,c,e`.*rin 19^ 14 ***
themselves conductors of note. UDdcr bu baton. Tl.r program `TMirlLo: cMricd.
include. Haydn's "Toy Symphony", which calls for '..v u-
OtSor Statistic*
cf toy Instrument. Dr. W.lnd P.-Beticr will pta> Uiv to)
Ara Lowar
drums; Jean .Vine Beicart l'.c r.:;r.tin;afc: Jarqjev Beaudry Dur^c mt tame prnod. th:
Uit ratebe:. and1 AJexacuicr Hro'.I. fatbrr of the roooucv, wul'labor force in Quebec bat ooi
play tbo cuckoo. The pcrformaocc will be rrpc.icr. three up 7.5 per cent and the employ
*'*it .
^
d`pulr brtwwc r:vU autbor
*> "d the miuxaxy bar. arc by .
Oar rtar-tdminlj who bav
beva pramaturciy pacaioot^
oC an mort liba malcoeuau
tbaa trrtltiaa-maexen Wba:
it atrax|< b tbair caa< u that
tbcj have watted two jan te
Ucet. is "2vr.ee Richard. Versus and VUicray Area-b
ment index U.t polnu.
voice tbalr diaaatla/anaoa. W
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QUOTABLE
v QUOTES: Th pwwpW who worked on
: The QFL brief called for a 'codif.catwo of Ia os induttrial.
know that tba policy at Ua intefra_ti_o_n___a__t _ t.b a,, an,a,cb,
Cvioboc'f provincial altction Juno 5 art hocaming rrtt*va i.afcty aod hypeae and eiiatrl
H,?
bocauto thoy stilt haven't received their pay cheque* . . luhcect of a tripanlie com-! Iyr and approved by Parlla-
The OuMding^ree spot where Cote del Neiget it ivppeted te mis.ioa to apply tbe atj laeia-l mant baa been fouty cn
Curve into St. Matthew street hat become favpntt .oirtt* 'lalioD.
I profnauvaly line* US4 . . .
ftng plate; which it a handicap to worker* trying
it | Vc.-r.bersbip of tbe commit ! Without officially cxpmilst
ready for construction preliminaries. No. 19 Relic# Station ..ion would be five -- two from! bit oppoaiUoo to enta policy --
comteblei find it handy . . . Purchasers of seven-day pats* labor, io from maoafemeall which would bavt farced him
ports fer Expo should note that they art for seven consecu an? one from tbr {oveixmeoL
tive days, a fact not always spoiled eut . . . Britain's auster ; Amao; otbtr propotals wore!/^C
ity campaign exfandt te Montreal. Envelepea from the ihai oo furtber rranu be fives ;;
British Government Office here beer the notation: to rxittiny aceideot preveauoa
"ECONOMY. OPEN carefully. RE-USE with Economy jatsociatiooa once tbe commit-: <
Label'* . . The Gtend Trunk Boating Club holds iits fist l.idD were ul up; all .afety i
annuo* paddling regatta 'on Sunday . . Tne Cuneroer Cot* equipment tucb at classes and F]
mania's five and a half day St. Lawrence cruise sailing ! boots be provided by tbe era-1 j
from hero Aug. 2 has o full passenger list; and will ba re iploycrst eolerprues with 200 or r
peated b 19&7f sailing Aug. I.
'more employees be rtTttired to
v v <f
jbavc a trained nurse and a first
PERSON TO PERSON: Danoy Gallivan. ihe >ilver*-aid mao lor eaeb shift -- la 4ht Q
leagued "Voire cf Lea Cinadieiu**; aod N.H.L. Prckidcni'coostrucuoo industry. Ibia,-
CUrence CampCoJi, accompanied by "Onkei" Vcrn DeGccr U)'hould apply for each team o{ 1
You-Know-Where for looishi's Gordie Howe telebraunn :n
ifit SO workers: the ao'-bor':!^
Saikilooo Arena: the former pair are among the prmeipai ucd representatives of tbeti
speakers . . Oldtiaier Ed KinnsUnd t/yioi: to rrrruit i UiC-'workers be allowed to go to thc H of-war team in Magog to eorapetc in Sunday'% aunuai Con- scroc of faul work aceid<ou;:[j
sUtucocy Piemc at Uie Rromr Fair Grounri' ... Mr aod Mr^. aod cootractors. sub-contractors n
W. M. C. Croom. te's tetired from the bink of Mnotreal. to and suppliers lose their right fl
hij Dative Newfoundland on Sunday, his 7Ci* birthdav . . . Ron to bid for public rontracu wben-n
Lack winner of the Opusuil Club coif tourn.nu-ni the Urn :-cy have tern guilty of "rs*M
Rock* course . . . Mr. and Sirs. SI. H. (budi ili ier. he s pealed oeghgeace."
DomUr safety director, nark, iheir silver wedding anniwr^ary
------ -------------------------
vjS !"
on Suaday . . . Andrew LccJerc. Montreaf civil engineer, c.rivinsj to Florida with ha family, became the remiueuh psj^etijr^r to;
Valuable Find
IE
>* Canv Kay (N.J.J--Les (DcBj ft.-r;. V.a. p.=., izi. vaIXETTa Malu -- (juo-
certmoay.
SHOW lUtlNISI: Ca-AUntratUr C.mlc Jackt.
ten- -- Miluie Jtujcam
autbuntiri Thuraday a. id pot.
tcry recovered by. rlllib 11
Xahan* tvrrara at Itx kalrm*unt Hm*I, ana at lh t* imik In San Fnntlae* ... Tt ttan lankln Orriutir. J.vi
rN/aavajrladb^irvtwrtwtwnmxr.thue. vrwct.lg
; vi
B. REPORT OF PUBLIC RELATIONS
/
PUBLIC RELATIONS REPORT RAPPORT SUR LES RELATIONS PUBLIQUES
EDITAS
UNIVtRSITY, UONTRCAL >
TIL: Ml Mil
CONPIDENTIAL/CONFIDENTIEL TOj
Th0 QUefcec Asbestos Mining Association, Summer meeting, Jasper Park, Alta.
July 1966.
PUBLIC RELATIONS PROGRAM 1966-67
PR susnary - the continuing program
Page 2
The changing scene - new challenges in '66
Page 10
Health Research Council
Page 11
New rule in Quebec - what hap pens to The Quiet Revolution?
Page 18
Centennial booklet - a successor to the "Strangest Mineral Ever Known'
Page
19
Exhibitions - asbestos mining on display
Page 22
Appendix A - Suggested news release for Health Research council
Appendix B - International newB distribution of Council release
Appendix C - World's Strangest Mineral
Appendix o - Facts about ABbestos
Appendix E - Asbestos Around the World
Appendix F - The asbestos display
(Please note that all publications, releases, display material, etc. are available in both French and English and are included here in English only, to avoid bulk.)
I
Through publication of "The Asbestos Producer", release of asbestos mining information to press, radio and technical publications, and distribu tion of copies of "The Strangest Mineral Ever Known", "Pacts About The Quebec Asbeatoe Mining Industry" and "Asbestos Goes Around The World" all In pranch and English editions the Industry has maintained Its favor able public relations position relative to Its esg>loyees, suppliers, the communities In which It operates, government departments, opinion leaders and customers at home and abroad.
Because of these continuing activities, the Industry is less subject to polit ical attach - or unrealistic political opportunism - than are those Indus tries which have neglected to keep employees, the presB, political organizations and government officials Informed.
Public relations programs are effec tlve only when they are consistent and continuous. A public relatione job Is never done. Its effectiveness increases as It goes on year after year, adapting Itself to new condi tions and social or political changes but always continuing the basic theme which. In the case of the QAMA, Is simply this: "Asbestos mining Is an Important economic asset to Quebec Province and to Canada. The companies engaged In asbestos mining have Invested large sums of money here. They treat and pay their employees well, give equal and sometimes superior opportunities to qualified French Canadian employees, behave as good Quebec citizens and make a worthwhile contribution to Quebec's /
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prosperlty, social development and culture".
Specific subject which form an important part or the program include the constant need for explaining the limited possibilities for asbestos processing industries in Canada and the importance of freedom to export* the concern for employee and public health which the companies constantly display through improved safeguards and assistance to medical research.
The message is carried to the Industry's various publics through a number of proved and accepted media*
Vow in its twelfth year, "The Asbestos Producer" enjoys, as nearly as we can tall, complete employee acceptability. Professional reader surveys made at three or four year Intervals have revealed that "The Asbestos Producer" is the most widely-read publication in the asbestos communities. It has received three professional standards awards from the Association of Indus trial Editors and has maintained a consistently high editorial standard with particular emphasis on good illustrative photography.
Most important: in twelve years, not a single reader or labor union complaint haa been received regarding objectivity of the editorial content. Industry "messages* which have been more prominent in the past two yeara have been accepted without cocxaent as a legitimate part of the publication's content.
Between June 30, 1965, and July 1, 1966, twelve eight-page issues of "The Asbestos Producer" were dlstrib-j
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uted by mail to the homes of 6500 employees, to members of,the Quebec Government and legislature, to department officials in significant-government offices, to editors of all Quebec dally newspapers and selected-weekly papers, to representatives of the Roman Catholic and Protestant clergy, to writers, broad casters and opinion leaders not only in the mining communities' but throughout Quebec.
Frequently, articles n "The Producer* are reproduced In Quebec papers or references are made to them on radio.
The policy of the "The-'-Asbestos Producer" has changed very little:during twelve years. In its pages, its readers are told very simply that asbestos commu nities arc good places- in which to live and that asbestos mining is an important, dignified and healthy'occupation. This basic message is relayed indirectly by copy and photographs covering the dally llveB of asbestos workers and the people in the communities in: which they live.
During the past two years, there has been an increase in what might be called "economic education"/ Editorials are now printed which speak openly about operating problems affecting the industry and for which employee understanding is sought.
Reader acceptance built up over the years has-made "The Asbestos Producer" a successful forum for these industry messages. Care muBt be exercised, however, to see that this new editorial approach is not overdone.
I
Quebec Asbestos Information Service - news releases
-5-
It is good public relations policy to offer news to the media when it is available, quickly, briefly and with authority. It ie not good policy to "manufacture" news, to seek to prevent publication of legitimate news or to offer the media Information which is not authentic or of no public interest.
On these principles the Quebec Asbestos Information service has been operated since 1954 to serve as the official and recognized news source for the industry, consequently, this news bureau has been accepted by editors and broadcasters with the same trust and cordiality that indus try employees have extended to n?he Asbestos Producer".
QAMA or Industry nows releases are Infrequent. When they are Issued, they are accepted by editors and broadcasters as reliable and are generally published or broadcast without altertatlon.
This editorial acceptance will serve the industry well on any future occasions when quick and easy access to news editors and broadcasters becomes essential.
In addition to releasing news to the media when it becomes available, to Quebec Asbestos Information Service receives during the year numerous requests from editors, broadcaster:: writers and individuals for syjclfic information about asbestos mining and asbestos products. Such requests are handled expeditiously or, whan information is not readily available, are referred to the chairman of the (
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Public Relations Comuitte, or to the General Manager of the Association.
Such requests are on occasion received
from publications outside Canada and news
about Canadian asbestos appears as a n result in French, German, Italian or ren A Japanese publications. A recent query,
I from Communist China, was directed to the
f QAKA for answer.
f t i
INDUSTRY LITERATURE
1. "The Strangest Mineral Ever Known*
As in the case of news releases, we have over the years limited the production of educational or promotion literature about asbestos or asbestos mining. We have emphasized quality rather than quantity and have carefully controlled distribution to avoid excessive waste. We have also accepted the principle that frequent mailings of unsolicited material, however attractive, do not produce useful public relations returns. For all general purponr mailings, the principal booklet or brochure has been the handsome and very popular "Strangest Mineral Ever Known" which la r.e;; in its seventh edition.
Carefully written and attractively produced
in December, 1955, in French and English editions, the brochure has received constant editorial attention ever since.
Ifc Text revisions have been made in each of f five reprint editions, involving changes i on 16 of the book's 20 pages and artwork
revisions on the front cover and four inside pages.
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As a result, the 1966 edition, now on the press, will be as fresh and up-to-date an the original edition eleven years ago.
Altogether, almost 21,000 copies of the
brochure, 12,286 in English and 8,264 in
French, have been distributed in the
|
following manners
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1. By Quebec Asbestos Information Service:
An original mailing was made to opinion leaders throughout Quebec (Including the clergy) , to the press, schools, libraries, federal and provincial government officials and department heads, and to political and business organizations. Subsenquant mailings were made as governments changed.
In reply to individual telephone or written requests. Bulk shipments to schools, however, have been avoided, save in certain instances in the province of Quebec, (copies of the less expensive "Facts about The Quebec Asbestos Mining Industry" have been substituted in some cases) * As handouts to press representatives visiting the mines when accompanied by Editas staff.
As handouts to visitors to Quebec Asbestos Information service offices in Montreal vho come seeking Information for scholastic, touristic, research or business reasons.
2. By the Q.A.M.A. Quebec office, to which copies are shipped as required in bulk
3. By individual mining companies:
When the brochure was first published, it was agreed that copies would be made available to member companies at a nominal price of 25 cents each, for their own distribution. All member companies and their head offices have received copies of the various editions as
~---- --w***TWMtoiWf'
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f 2. "Tacts About The Quebec Asbestos
tt Mining Industry*
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they appeared. An effort Is made to see that mining company lobbies are supplied with up-to-date copies in both languages.
One of the Interesting and appealing features of "The Strangest Mineral Ever Known" has been the attachement to the front cover of a sample of asbestos ore. This attachment is made by Quebec Asbestos Information Service to all copies It distributes, with samples supplied by the various mines. In the case of copies distributed by the companies,shipments are made to them in bulk, without sampler, and to these copies the companies attach samples from their own properties.
Designed as a quick, small and easily digested booklet giving the salient factr about the Quebec asbestos mining industry, this publication continues to have a regular distribution by request net only throughout Quebec but in other parts of Canada and abroad.
It presently needs revision and figures are being checked and altered for a new edition. The booklet, inexpensive to produce, is specially useful at trade exhibitions and conventions where the asbestos industry has reception rooms or displays. It also serves as a substitute for the more elaborate brochure when a request for information must be fulfilled but the interest is only minimal.
Cop1eb of this booklet are also available for member company distribution.
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1 The World"
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Consisting of reprints of a series of articles in "The Asbestos producer" on the subject of asbestos exports, this small bilingual booklet serves as a convenient and attractive vehicle to carry the message that free exports of raw asbestos are essential to Canada's economy and that efforts to establish processing plants in Canada would be uneecessful and costly.
Distribution has been mainly to government offices, press and the other media, business organizations such as chambers of commerce. Boards of Trade and Individuals.
The opportunity to use this booklet for overseas distribution to cus tomers and prospects has not been fully grasped by member companies and copies are still available for their use.
Distribution to all members of the new Quebec Government is now under way.
Preparation of the first of a series of one-minute television pilot films was undertaken during the year. Technically, production of these films does not constitute a problem. There is still some difficulty in uncovering and handling useful subjects within a one or two minute time limit. Pirst submission of these films to Quebec TV stations is scheduled for this fall.
Public attitudes
The changing scene new challenges In 1966
Medical claims and charges
Generally speaking, there has been little published or broadcast criticism of the Quebec asbestos mining industry during the past year.
The only disturbing reports have been those based on Quebec ministerial suggestions regarding resource industries - hinting at higher ta;; revenues, possible nationalization, etc., and the odd reference mostly in French language Journals to the asbestos strike.
For the most part, editors and broadcasters at the moment seem to have accepted the fact that the industry is important to the Province economically, is veil operated and should be left alone.
In preparing the continuing public relations program for the next twelve months, while the original, basic theme described on page two still holds, there have been certain important developments which will require a change of pace if not of policy. Several of these developments will need to be met by completely new projects or techniques, others will simply require intensification of present activities.
Heeding special attention are these developments for which projects are outlined on the following pages:
1. Continued, growing, and highly
publicized claims or --.h---t: *'
there is a c^ngerous association
between asbestos and cancer and
that the mining of asbestos ar.
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the manufacture or use of products
11-
containing asbestos constitute a threat to public health;
Research institute
2. The association's undertaking to find, by way of competent scientific research, the facts regarding asbestos and health and the Incorporation of a research Institute dedicated to this purpose;
Change of government
3. Election of a Rational Union government In Quebec which presents a new set of problems which may or may not require Industry public relations action. Will the new government be more or less socialistic? Will It take the same rather threatening attitude towards private Industry In the natural resource area that * erhib1t<*<< by Ren Levesque? What will happen to the "Quiet Revolution?";
Strike fever
4. The "strike fever" which is rapidly
engulfing not only major employment
Industries but even professions and
government agencies. Will this
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i The program for 1966-67
trend to militant labor action influence labor attitudes in the mining areas? This requires constant public relations attention.
In establishing a Health Research
Council to attack the problem of health
1. Asbestos-cancer medical hazards in the asbestos mining
research
industry, the QAMA has launched a
major, worthwhile public relations
project.
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Canadian pr efforts (
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Howevar valuable the council nay bo in helping alleviate Buffering or in reducing health hasards, from a public relatione etandnolnt lte effectlveneae will depend almost entirely upon how veil lte objectives and lte achievements are reported in the pmm, on radio and television.
The work of the ftesearch Council will be of great importancei public knowl edge of the induatry'o contribution to public health and of the Council'a achievanonta are necessary if the council la to have great public relations value.
While statements linking asbestos and cancer have only been '.nterai^tu-.itly reported- in Canada, the Industry must nevertheless be Concerned about charges and claims made elsewhere, notably in the United States.
By affecting ultimate consumer attitudes towards products containing asbestos, the medical statements made in U.8. ny well Interfere with asbestos production in Canada. But whilo the principal problem may exist below the border, answers to it must emanate from Canada.
The QAMA, through its public relations services, must therefore he the source of all public rolations activities and Information designed to counteract damaging medical statements.
These activities and dlsswaination of information break down into two distinct categoriesi
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The first is directly associ-ted ` " the new Research council and its studies.
The second requires the gathering and distribution in acceptable editorir.l form of interesting and dramatic health information froca the asbcstocommunities.
Reports in both these categories oust be assembled and put together in Canada, distributed in this country for Canadian consumption and made available in other countries through whatever means are available.
This is a program which, if it is to be effective must be very carefully and thoroughly planned and executed. under taken haphazardly and without utilizing every possible medium, the public relatic....activity could render completely ineffer.-1:? the work of the Research Council. "t might well stir the critics of acbc3tor *. ~ greater efforts, because they will unuouh edly very soon be aware of the industry s concern and program.
This is so Important frera a public relat.'.cr point of view that we think it necessary to set down in detail the steps which we th\; should be taken during the next six to e;<;;months.
The public relations assault on two frer. :c should take place simultaneously: ac Lho same tine that Plan A, outlined immediatf.i below, is taking effect. Plan B, describe;., on page !6^should be proceeding.
*
Plan A - Research
Council launching
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Announcement of the formation of the Health Research Council, Its personnel. objectives and course of study together with some dramatic indication of its international importance should be made as soon as possible.
Such an announcement will receive the minimum of press attention and few. If any, mentions on radio or television, if it takes the form of a routine announcement either from the QAMA cr from the council itself.
To gain widespread coverage, and attract editorial and public Interest and support, it mo6t be dramatized and made to appear as an important International health project of truly humanitarian significance.
When Dr. selikoff goes on radio in New York City - over a nation-wide network he does not simply say "here is an important statement about a serious health problem*. His statements are preceded by an announcer's frightening foreword THEY'VE POUND ANOTHER KILLER IN THE AIR..!
That is why people listen - and remember, and why other people will act.
To be heard, those who reply to Dr. Selikoff must be equally dramatic, must be equally attention-seeking. Otherwise, they will have no effect. Also, to be considered - negative statements are more willingly heeded than positive ones. It is easier to frighten people than to calm them. It is more exciting - thus more compelling - to attack than to defend.
To have the QAMA message seen or heard, therefore, we must do more than Just state in plain English the fact that a Health l Research Council has been born.
Contrast the two statements below, for Instance, for human interest, reader appeal - which our initial announcement must have:
Dull, unimaginative, few will publish it and even fewer will read it
Dramatic, internationally significant..officially accepted..many will pulish it..and read it.
KOSTXEAL, August: Creation of a Health Research Council by the Quebec asbestos industry is announced here today.
Purpose of the Council is to further extend the already vast amount of knowledge regarding the health of asbestos workers, not only in the province but in all parts of the world and compare information with other research bodies.
4
The Council will be directed by a scientific committee composed of: Etc.
Montreal, August: A Canadian Centennial project which will make a vital contribu tion to world health was announced here today.
A medical science group drawn from Canada, the United States, Great Brittle and western continental Europe has been appointed to serve on a newly created World Health Research Council sponsored by the Quebec asbestOB mining in dustry.
The council will study specific health problems affecting asbestoc mine workers not only in Quebec but in all parts of the world. Etc.
(complete proposed press release of council formation is attached as APPEHDIX A)
Such an announcement will coranand attentionIt will be given the personally-announced
support of John Fisher, the Canadian
Centennial Cocssissioner General, and his
board. It will have stated government
support as a Canadian contribution to
international welfare. It will undoubt
edly be hailed in many quarters as the kind of centennial project that is
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worthy of Canada.
World-vide distribatlon
Background material
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To the suggestion that such an announcement might be of interest in Canada but not in the u.S. or other countries, it may be said that (a) national participation by a Canadian official body (the Centennial Commission) would Indicate greater impor tance than just an Industry announcement or (b) if public relations advisers in the u.S. or elsewhere felt more coverage could be secured by dropping the centennial association, they could proceed without it.
In our opinion, a tie-in with the Centen nial will assure much greater editorial attention than will otherwise be forth coming.
Such an announcement deserves world-' '.de distribution, ana we would suggest that it be sent by international news-wire, emanating'rom Montreal, to media across Canada, in the United States, Great Britain and continental Burope.
Such a news wire release will provide immediate and simultaneous distribution to newspapers, radio and television through out the western world.
In the meantlne, and before the initial release is put on the wires, complete background information should be prepared and be in the hands of public relations representatives in Hew York and ready for distribution to science editors, commen tators , professional Journals and others who might request it.
In other words, we should not make a public announcement and then be caught unprepared if requests for further details are made.
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Readiness for press, radio or TV interviews
Plan B - Health features
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We should also make available to madical Journals and other monthly publications, a draft of the proposed Health Council several weeks before any press announce ment. Magazine editors work on monthly rather than daily schedules and need material far ahead of publication date.
At least one member of the medical
cormittee (better one French and one
English) should be prepared and available
for press, radio or
interviews either
in Montreal, Sew York or London. He
should be thoroughly briefed and prepared
to answer any interviewer's questions.
when this much has been done, further publicity on the Health council itself will depend largely upon its findings. However, we should not let the eubject drop entirely. While we are waiting for findings to become available, or for further news of some significance or public Interest, we should proceed with PLAN E.
Steps should be taken immediately to gather and assemble news stories, features articles, photos and motion pictures illustrating the healthful conditions of life in the asbestos country.
We already have much of this material on hand; it should be updated and revised and supplemented by new information. This is available through interviews with local octogenarians, statistics on longevity, statements from local doctors, reports from the clinic, etc.
This material should be used in two ways. In Canada, it can be distributed in the normal manner to all media. In the 0.5., it can be made available to local pr . consultants, if such are employed, or be | distributed direct to media - prepared
Area visits
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especlally fdrrU.S. consumption. The same method may be used overseas.
Zt is possible that this might better be done on the basis of information emanating front the Health Council Itself, rather than frcsn the Ouebec Asbestos Information Service - although the latter has established relations with the press.
In addition to making material avail ' ' able, we should also arrange to have groups of newspaper, radio, television and magazine writers and editors visit the asbestos area to see for themselves how well people live. As in the past, this would result in extensive public . ity and by extending it to U.S. and overseas writers, it would be possible to create an International Impression.
In all material, emphasis should be placed upon athletic prowess of asbestos youth, on healthy and energet ic sunroer and winter activities - golf, baseball, tennis, bowling, hockey, skiing, etc.
Almost every day in Canada or the United States, there 16 some publica tion or some radio or television station that is open to unusual and interesting human interest stories. It will be our function to make these available.
Thi6 will require some good short movie films as well as new still photographs.
The success of both plan A and Plan B will depend very largely upon the skill with which useful information is gathered and the imagination and appeal^ with which it is prepared for press.
Hew rule in Quebec
Nailing lists Trend indicators
radio and television.
During the past six years, " iberal members of the Quebec legislature, ' ministers of the Lesage government and senior officials in significant govern ment departments have been the recip ients of a steady flow of information about the Quebec asbestos mining industry.
Now, there is an entirely new set of ministers in office. There may be important changes in department offices. It therefore becomes necec-ary to start all over again to inform these new people, we should at lecisLassume that they have to be informed from the start.
To begin with, mailing lists for all asbestos publications, including "The Asbestos Producer", are being revised. Special news releases will also be directed from now on to communities front which National l-nio:. members were elected - the clergy, mayors and other officials in hose constituencies will else be on the receiving end.
It will also be important that through Mr. Pilteau's o'fice in Quebec City the public relations committee be kept informed of government attitudes on economic and social questions and on the likely attitudes of important ministers.
Armed with this information, we can then prepare the type of information that will serve as anewer to govern ment policies which might be harmful to the industry and to support policies which could be beneficial.
*>
Centennial booklet
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During the next twelve months, at least, there should, because of this new situation, be an increased flo-w of news and information to nil Quebec media.
The Association brochure, "The Strangest Mineral Ever Known" has been extraordinarily successful, primarily because it was designed tell in a popular and artistic form the story of a little known or under stood mineral. Mrst booklets of this type outlive their usefulness very quickly and demand entirely new treat
ment within a period of five or si::
years. This has not been the case with this illustrated brochure atsv.t asbestos.
In 1967, however, with Canada cej ing its centennial and with inrtustr\e professions, public and private bod_s concentrating so much of their atten tion on Car.adien achievements, it seems desirable that the official QAMA brochure should reflect this national attitude.
It is suggested, therefore, that n completely new brochure be designed and produced:
1. It should reflect Canada's past by reciting the history of the asbestos mining industry in Canada.
2. It should point to '"anada's future by way of modern graphic design.
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3. To counteract increasing printing coats, the brochure should contain as little material as possible that is subject to revision (hopefully, none at all).
4. Since a book of this kind without statistical information is useless to any serious student of the industry, such information should be contained in a simple two-page folder which may be inserted in an envelope on the front or back inside cover. Whenever revisions become necessary, they may be made on the Insert.
5. Illustrations should be either photographic or art work - dependent upon the advice of the designer. A four-colour photo on the front cover is suggested.
6. Quality standards should be maintained, with a good quality paper, fine printing and first-class design.
7. An attractive envelope should be printed to permit easy identifica tion.
8. That provision for a sample of asbestos ore be made on the front or back cover.
9. The brochure should be linked more
closely to other phases of the
public relations program by
referring positively and more
specifically to the problems
involved; health, economics,
employee satisfaction, exports,
prominence of French Canadians at
higher levels, etc.
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m Employee education and information...
} Ccmmunlty relations
Vlthw r:"'-t ' t an artist's dummy, specification of paper, printing, etc. it is impossible to give an accurate estimate of costs of such a brochure.
It is known, however, that on the basis of biannual reprints, to permit necessary revisions, small quantity orders for The Strangest Mineral Ever Known" result in an average price of approximately 82 cents per copy.
For this new brochure, with a suggested print run of 7,500 English and 2,500 Prench, which should provide a supply for five br six years, it would be possible to keep cost6 at about $1 or $1.25 per copy - including new art work, new copy, French end English, and accompanying envelopes.
Copies could then be supplied to individual members for distribution at 50 cents a copy and keep the Qpma budget unchanged.
We recommend no further changes in "The Asbestos Producer" at this time, except the normal efforts to improve each issue in both editorial content and design.
we think it would be a mistake to increase the amount of "editorial" content designed to "sell" company policies or interests. We have now added, without employee objection, an editorial column and from time to time we insert articles of direct company interest.
To increase this inspired material would seriously affect the publication's acceptability and would make it less useful as a medium for essential public relations purposes.
We had considered a readership survey '
for this sunrnar but have now delayed it until the spring of 1967.
The Asbestos Producer* is also the principal medium of communication between
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In every community, we are In intimate contact with local officials and are assured that the "producer" is considered to be an effective contributor to municipal development and welfare. Unexpectedly, we find The Asbestos Producer is also well accepted and respected by the editors of the local press who think it makes an important contribution to the community.
Perhaps in anticipation of Expo 67 Canadians are becoming more and more aware of exhibitions and trade shows. In Montreal, completion of the place Bonaver.ture will give this city one of the largest permanent exhibition and convention buildings on the continent and thi6 will lead to an even greater interest in display.
For same time, the QAMA has been participating in an extremely haphazard manner in some technical and industrial exhibitions. Realizing that a poor showing was worse than no showing at all, the directors recently authorized the design and construction of a suitable portable display which would tell the story of the industry in a more dramatic and acceptable way.
The display has now been constructed. On August 3 it will be used officially for the first time, at a mining and industrial exhibition in Rouyn/Noranda. Consisting of four bilingual photographand-text-bearing panels which nay later be increased to five, the display has accomodation available for products made with asbestos. It is also fully portable and comes equipped with its own packing cases.
(Photograph of the display is APPENDIX 'P)
APPENDIX A
Suggested news release announcing Health Council
MONTREAL, August: A Canadian Cen tennial project which will make r. vital contribution to vorld health was announced here today.
A medical science group drawn from Canada, the United States, Great Britain and western con'\nental Eu rope has been appointed to serve on a newly-created World Health Research Council sponsored by the Quebec asbestos mining industry.
The Council will devote its first efforts towards the study of spe cific health problems affecting asbestos mine workers not only in Quebec Province but throughout the world. The medical committee her already held its first meeting end a course of study has been outlined.
Chairman of the committee is Dr. George Wright, of Saint Luke Hos pital, Cleveland, Ohio, an out standing authority in the field cf
. Committee mem bers are Dr. F. Grfrgoire, Lavoisier Institute, Hontreal; Dr. John Beettie, Queen's College, Cambridge, England; Dr. Daniel Braun,......................... etc.
The new Health Council will besom:, an international centre where r.ll available data and literature ca the health of asbestos workers will be received, controlled, enely-d, interpreted and published for tr.e information of the world's medical profession and for the public e.t large.
As a first project, the Council is sponsoring an epidemiological ctudy on Quebec asbestos workers. This study, to be conducted by a team of medical experts headed by Dr. J.C. MacDonald, of McGill Univer sity, will be a retrospective in quiry into the health of the thou sands of employees associated wi<.h this mining industry in both Thet-
Appendix A - 2 -
ford Mines and Asbestos. It will include an examination of records maintained over the past eighty years.
A sum of $150,000 has *.en allocated to cover Dr. MacDonald's study which will be carried out with the super vision and guidance of an interna tional committee made up of recog nized authorities in this health field. An interim report covering the committee's investigations may be expected within twelve months.
Dr. MacDonald'8 investigations will constitute an extension and a log ical follow-up to the numerous studies already made on this sub ject and will look into the health of asbestos workers in a great deal more detail than has ever been do ne before.
In announcing the project on be half of the Quebec Asbestos Mining Association whose member companies are providing the funds and the facilities for the research, M.J. Messell, president, stated that the industry as its contribution to the celebration of Canada's Centen nial wished to sponsor a project that would enable Canada to serve not only its own people but also add to world knowledge and health. The members of the Q.A.M.A., he said, have long taken a serious in terest in health problems affecting their cvn workers and are now anxious to extend this interest to workers in this basic industry wher ever they may be.
On behalf of the Canadian Centen nial Commission, John Fisher, Com missioner General, stated that this type of international project was particularly welcomed by those concerned with Canada's giant birth day party in 1S67. "We are doing a
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Appendix A - 3 -
great many things for ourselves on this occasion, he said. "It is fitting that we should also use this opportunity to let the rest of the world know that we are also interested in helping other people in other lands.
"This international Health Research Council is a Centennial project worthy of a great nation which has always been concerned with inter national goodwill."
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AFPE7DIX B
Suggested news distribution of Research Council announcement
Because of the world-wide signif icance of the Health Research Coun cil announcement, it is cuggested that it be released internationall as follows:
1. At least two weeks ahead of the axinounceaent date, detailed information about the project be prepared and made available to editors of medical journals in Canada, the U.S., Great Britain, Prance and other countries where an interest in the subject is likely. This information should also be placed in the hands of public relations representatives in Mew York or other centres where professional help is being used to publicize the project.
2. On the selected announcement date, multi-lingual copies of the announcement should be re leased through Canada ilews Wire in Montreal over the interna tional news wire network which includes PR i?e.-s Hire in new York, independent news wire ser vices in Chicago, Detroit, Washington, San Francisco; and through Universal Hews Services in London which reaches every national daily newspaper in Britain, 300 technical papers, all the international news agen cies, continental newspapers and the big national radio and televisicr. networks.
In this way, with one release, the major part of the world's communications media will be covered simultaneously and irroediately.
3. Simultaneous with this world wide release, detailed back ground information should be made available to edil;j:;n, .-ra cial science writers, radio and tv commentators and others who
Appendix B - 2 -
would be interested in adding to the official announcement or com menting on it.
4. Efforts could be made to secure official comments on the project from leading medical, authorities/ medical schools, international scientific bodies, officials of the Canadian and other government health departments.
eUPr.CTS Af'D ALLOC AT IOV OF EXPENSES
pitpec aspestgs wining association'
Actual and Budoet Estimates
Description
Sefety Program Fibre Inspection Dust Control & (Sound Control) Public Relations (Expo '67) Lego! end Consulting Tees Technical and Resea.cn CuebEC Office Wining Pathology
?!i r.c c^^^u cf < fy
Cenerai Expenses
* TOTAL
1965 Actual
i2,46e 9,094
10,120 78,429 77,700 53,929 3E,269 45,802
& 7HA 10.842
341,379
1965 (Cst.) 1967 (Est.)
S 12,468 10,000 15,000
115,000 ~c non
SB,CC0 39,000 120,000 10,000 10.600
S 415,266
S 12,500 10,000 15,000 80,000 25,000 58,000 38,000
180,000 6, noo
11.000
<14 34,5 0 0
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Allocation of Expensest-
Asbestos Corporation Ltd.
S 122,654
Bell Asbestos Wines Ltd.
30,216
Cdn. Johns-flanvi1le Co., Ltd.
93,622
Carey-Canedian Wines Ltd.
22,647
Flintkote Wines Ltd.
11,776
Lake Asbestos of Quebec, Ltd.
35,610
National Asbestos Wines Ltd.
12,270
Nicolet Asbestos Wines Ltd.
8,351
Cassias Asbestos Corporation Ltd^4,031
8 341,379
Quebec City, August 1, 1966
See next pages
3 415,268 3434,500 \
Paul A. filteau
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CUEBEC ASBESTOS WIMNC ASSOCIATION Proposed Allocation cf Expenses - 1966
1966 Budoet
Safety Inspection 12,468
Fibre Inspection
10,000
Oust Control
IS,000
Public Relations 115,000
Legal 4 Consulting 25,000
Technical 4 Research
56,000
Quebec Office
39,000
Re Wining *pwat h' n~ "1 n" no v4
General Exoense
120,000 10.BOO
405,266
Asbestos CorDoration
4,750 1,B40 5, 715 43,815 9,525
Bell
Canadian
Asbestos j-r
1,035
3,541
440
4,410
1,245
4,260
9,545
32,660
2,075
7,100
19,420 14,859
26,061 1.350
127,345
2,900 3,237
6,242 1.350 28,069
13,630 11,076
c- < t l* it 1,350
129,163
Carey Canadien
773 1,530
93C 7,130 1,550
5,800 2,416
8,43? 1.350
29,913
Wine Rescue Station: 10,000 A 15,268
4,70C 132,045
5.300 33,369
* Suocested Besis of Allocation ())
Fibre Inspection Sefety Program Dust 4 Sound Control Public Relatione Legal and Consulting
Cuebec Office Technical 4 Research Wining Pathology
General Expense Wine Rescue
Tons shipped
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No. of employees^
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ii : . i ii l f
I H
ft J g.
No. of Tests ------ v'
5eles'velue
^
1/6 of Total
No. of emolcyees
unde rground
(l) As per C-J-W proposal
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Proposed Allocation of Expenses (cont'd)
Flintkote Lake
Wi nes
Asbestos
National Asbestos
Safety Inspection
374
Fibre Inspection
300
Dust Control
450
Public Relations 3,450
Legal and Consult!no
750
Technical and Resecrch 3,770
Quebec Office
1,170
Re Wining Pathology
1,971
General Expense
1.350 13,585
1,347 660
1,620 12,420
2,700
6,960 4,212
10,731 1.350
42,200
399 400 480 3,680
800
3,770 1,248
3,175 1.350 15,302
2 of 2
Nicolet Asbestos
Cessiar Asbestos
249 220 300 2,300
500
4,740 780*
1,752
1,350 9,191
10,500 10,500
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ASBESTOS HEALTH RESEARCH COUNCIL
BUDGET
PERSONNEL
Premysl V. Pelner, R.D. (3/4 time) Ceorge W. Wright, M.D. Secretary (3/4) time)
OPERATING CXPENSESi
Travel (Dr. Pelnar) Travel (Dr. Wright)
Orrice Equlpmenti
Dictaphone and transcriber Tiling system Copy machine (service at 4 cents/sheet
Orflce Supplies
Telephone
Foreign Journals
Overhead at 10Jfc (exclusive or travel)
SCIENTIFIC COffniTTCE Travel ana Honoraria
COrrniTTEE CONSULTANTS EXECUTIVE COfr.JTITTEE & Pil SCELLANEOliS MONTREAL OrriCES EPIDEMIOLOGICAL STUDY
TOTAL
t 13,500.00 10,000.00 4.220.00
t 27,320.00
10,000.00 5,000.00 1,600.00
500.00 600.00 300.00 3.100.CO 21,300.00
8,000.00 15,000.00 12,860.00 15,000.00 50,000.00 1150,000.00
10 RCrORT cr clmral rr.:.Ac:R
ttOWMtfaMMMO*
nk
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OUCEEC ASBESTOS T NT MC ASSOCIATION SPECIAL flEETINC - JASPER PARK LODGE, JASPER, ALBERTA
August 3rd - 6th. 1966
Report of General Wananar
Since the lest meeting of the Association, the General flenager carried out the "desiderata" of the Directors of the Association as expressed ir. r.inutos of meeting and in converse ti cns from time to time with the various Committee Chairmen. Particular attention was given to the following matters.
1. As commended, application on behalf of QAflA for associate membership in the Asbestos Research Council of England was formally submitted; reply from Council s*lll pending.
2. Attendance at this the Speciel 1966 Summer fleeting of the Association is the largest in recent years. It is hoped that the program, accommodations and facilities provided will meet with the satisfaction of members and guests.
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3. Two meetings of the Provincial Inter departmental Committee on Wining Tech nology have been held in June and July. The Asbestos Industry is represented on this Committee by R. Dugrd of Canadian Johns-Wanvllie Co. eno the unoersigneo. The purpose of this advisory committee is to act as "liaison" between the mining industry and the future institutional organization in Kilning Technology under the Department of Education. Preliminary
research presently being conducted ccversi
a) Job descriptions requiring training
in Wining Technology]
Survey of current manpower supply and of immediate *.nd future requirements for each Job category;
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c) Prerequisites, program of studies for each category;
d) Ceogrephical implications; e) School equipment; f) Pci3ui'<r<cl, Employment in inrintry . g) Publicity and recruiting.
Since the committee has been, established at the request of the Government, the odds are that its suggestions are likely to be eccepted by the Government.
4. One of the highlights ef the 19 Conference of the Canadian Public Relations Society, is the broad acceptance today of public relations and thE better appreciation of what it can do in the industrial, business, governmental and institutional world. fTore end more public relations people in companies,
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agencies and institutions are celled upon to counsel the highest level of management. Recent surveys in Canada and U.S.A. show
that 60% of the leading firms relied on
the PR man's advice in senior decision making on policies and operations.
5. The main subject of discussion at the Annual fleeting of the Quebec fletal Wining Association, u/iich the President and General manager of your Association attended, u.es the labour shortage presently exoerienced by the mining industry in the northern arees. Some of the solutions proposed iverej a) Improved on-the-job training; b) Upgrading of employees frelabourers to management through formal instructions; c) Improved research and technioues;
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d) Improved amenities and services in northern communities;
e) Pressure on the governments, unions, teachers at the secondary school and university levels, to initiate or foster policies and legislation encouraging the growth and development % of the mining industry.
The Wining Association of Canada has also stirred considerable attention and interest in this problem by discussing this stranding situation with the federal Department of Wines and Technical Surveys on several occasions recently.
6. At the Ontario Wining Association Annual fleeting, an interesting session was held on the operations and practices of the Workmen's Compensation Board of Ontario.
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The Neu: Appeal System introduced in 1965 seems to function quite effectively; it consists of a Review Committee and Appeal Tribunal. The latter is composed of a Lawyer, a Doctor and a senior Claims Officer. The procedure is informal and the adversary system is not closely adhered to. Decision of the Tribunal can be appealed to the Board which holds hearings and decides "upon the real merits and Justice of the case."
No doubt if such a Review and Appeal System were established under our Quebec Compensation Board, it might improve and expedite the settlement of claims to the satisfaction of all parties concerned.
7. With the establishment of the proposed Asbestos Health Research Council, office spacE has been reserved and leased in the IBfn Building, Place Ville-Warie, Montreal.
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Layout has been prepared and accepted by the Place Ville-Plarie architects and premises should be ready for occupation by September 15th, according to Tenant Coordinator. The President of the Association and Chairman of the Occupational and Environmental Health Committee have agreed to conditions and layout proposed. Part of furniture is on order and other details are being looked after.
As to sub-letting to an incorporated body under QAWA, there is no problem and application to owner is a mere formality. Concerning this question of incorporation, suggestions as to approach and partership distribution is submitted to Directors in a seperate memo prepared by C. Robinson after discussion with the undersigned of the views expressed by the Chairman of the Occupational and Environmental Health Committee and the President of the Association.
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8.The designer, architect and stone-cutters are now about to undertake the preparation and erection of the large rsbestos ore sculpture, consisting of rock slabs covering a light, hollou.' metal framework. This sculpture to be placed in the center of a fountain, for your information, the Asbestos PlcZo will be located on lot 4425, St. Helen's Island.
9. The Association, through the assistance of one of its members, has agreed to participate in the project of a Geology Court within the Canadian Pavilion at Expo '67. A large block of asbestos ore has been forwarded to displey on the floor of the Court the asbestos mining industry.
10. The Asbestos Industry Display proposal approved at the meeting of the Association on Way 30th lost is now ready end will be shown for the first time at tho Industrial Exhibition of
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Northwestern Quebec in Rouyn-Noranda from August 3rd to August 11th next. The growth and importance of the mining industry is one of the main features of this exhibition (see Public Relations Report preoared by Editas).
11. Representations on the Belanger Commission Report or. behalf of CAtfA and Crr.n,1. have net as yet beer made to the Government. As a result of the change of administration, a new submission procedure will be proposed at the Jasper meeting by the Chairman of the Tax end Legislation Committee.
12. Conseil du Patronat --- A meeting of several senior Company officials with officiers of the Chamber of Commerce of the Province cf Quebec was held in Montreal to discuss the approach to the establishing of such a Conseil. fflr. Penhale having attended said meeting will
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no doubt have comments to expose at our session of August A.
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13. Exchanges wi th Government Personnel --- tfr. Winer, Department of Pines and Technical Surveys, Ottawa, P!r. L* Tanguay, chief inspector of Piines for Quebec -- These meetings were mutually agreed in a spirit of co-operation, so that misunderstandings and difficulties can be avoided in our dealings with these government departments. We are pleased to stress the importance of these contacts, since such contribute to the continued friendly relations which the mining industry enjoys with both the provincial and federel levels of Government.
Paul A. fiiteau General Planager
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