Document gDLXnkOX10QL3NZYkYjKpbagN

048f3 Ur. Frederick Laist, Vice President, International Smelting & Refining Company, 25 Broadway, Hew York City. Dear Mr. Laist: I was sorry not to be able to talk various setters over with you last week. One of these that will need to be decided with in the next few weeks is the question of the proposed joint advertis ing campaign to be conducted by the Lead Industries Association. This campaign is designed to promote the sale of high grade ;aint, which, of course, means white lead. This campaign, obviously, -ill be conducted whether wo join it or not. The mining people led by it. doe and the pigment manufacturers, particularly the Rational Lead and Eagle-?icher Lead companies, decided to proceed and I think their decision is souna. Th*7 wouldn't co this if the chances of increasing the consumption of rir ler.d in e market where the lead does .:ot return if they did not believe that the chances of success are good. Ur. ~ormser hs3 covered the salient features of this movement very well and I am enclosing uo copies for your consideration enu reference to others if needed. Enclosed you will also find two copies of a huuget in the amount of 253,000, and the preliminary Lreck-con by companies of this amount. In this connection, you rill note that based on last year's sales cur donation to this fund for the white lead enu *ouic be *9,754.43. la addition, our refinery ouiu pay *1,040.00. There is nothing in the mining end for our company, because Ur. ffor=3er was unable to say what this should b. I presume you or Mr. Weed sill have this, and I will appreciate 7our estimate based on the 40 per ton assessment. Personally I think that this pro posal is well worth trying. Of course, e are not down to the point where the actual advertising program is reedy for consideration. I have, however, gone over this in a general way with Ur. McDonald and I understand from him that he thinks the fundamental idea is good. Further, Ur. McDonald has promised to attend the meetings and go over the actual advertising proposals with so. Of course, this is pre dicated upon your approvel of the proposition. I would appreciate your consideration and if possible your approve!. Yours very truly, F0C:vlc enclosures