Document gBGVrQ8RDyVd9Ov60LV056OJ

He always buys the best" That's why he is a val uable customer.... the kind you want to hold The Dutch Boy's Column The Ambassador He called on every home-owner in town, but he didn't try to make a single sale! Called himself the Paint Ambassador. Told them about painting, told them he sold good paint ana brushes, told them to come down any time and get all the intelligent information about paint and painting they wanted. But do you think that was all these home-owners heard from him? Not by a long shot. Every few weeks tfiey got something in the mail to tempt them to go down and buy some paint. And you'd be surprised at how many ofthem obeyed that impulse! That's a way to do real pro motion wpxk--personal calls plus useofthemails. But ifyou haven't time for house-to-house canvass ing, use direct-mail anyway. You can make it dig up prospects you never dreamed of. Mail out to prospective cus tomers the literature manufac turers send you. National Lead Company, for instance, furnishes somebookletsideal forthe purpose. Write for a supply. They're free. r I TIE most desirable customers are those who buy for quality. They want the best prod ucts. And they patronize the stores whose policy is "quality first." These are the cus tomers you seek, be cause they bring permanent patronage. You can attract them--you can hold them--by handling proven, dependable merchandise-- the leading products in every line. Such a product is Dutch Boy white-lead. For generations it has been the choice of skilled professional painters and other discriminating paint-buyers. The high and unvarying quality of Dutch Boy white-lead is well known. Why not capitalize on its prestige? Feature Dutch Boy. Write us for any sell ing helps you may need--window displays, booklets, movie slides, newspaper electros-- they are all yours for the asking, and they will bring in the quality trade. Address our nearest branch. NATIONAL LEAD COMPANY .New York, nr Broadway 'Buffalo, 116 Oak Street Cincinnati, 659 Freeman Avenue St. Louis, 72s Chestnut Street Boston, 800 Albany Street Chicago, 900 West t8th Street Cleveland, 820 West Superior Avenue San Francisco, 48s California Street DUTCH BOY This advertisement appears in American Paint and Oil Dealer, June, 1927 ' ,Good Hardware, October, 1927, v Hardware Age, July 28, 1927 * Hardware Retailer, October, 1927^ WHITE-LEAD 0000-NU-000017595