Document g2vLrNVMBoL6X4RpBLVx0NzX9

LIA LEAD AWARENESS SURVEY Prepared for Lead Industries Association August 13, 1992 OP5700640 PARIA INTRODUCTION GROUP Survey Overview Paria Group is pleased to present the results of this survey to the Lead Industries Association. This section provides a brief introduction to the specifications of the study and a guide to the organization of this report. Although the most sophisticated procedures have been used to collect and analyze the information presented here, it must be remembered that surveys are not predictions. They are designed to measure public opinion within identifiable statistical limits of accuracy at specific points in time. This survey is in no way a prediction of opinion or action at any future point in time. The President, Stephen M. Zimmerman was the principal researcher for this study. Research Analyst, Stephanie E. King, assisted in all phases of the research and analysis. Research Design This study contains the results of a telephone survey of a total of 384 respondents from the general population of the United States. Survey responses wars gathered between August 4, 1992 and August 6, 1992. A detailed explanation of the sample selection method appears in the appendix. In general, random samples such / as the one used for this study yield results projectable to the entire population of the United States within 5 percent in 95 of 100 cases. Interviews were conducted by Paria Group personnel from telephone banks at company facilities in Orem, Utah. Completed interviews were edited and coded at the firm's facilities in Orem, Utah. Statistical analysis and cross tabulations were produced by the firm's own software and computer systems. ?90 Will 800 North, Ofom, Utah 84057 (801) 226-8200 FAX (801) 226-4819 1 PARIA GROUP Organization of the Study The results of this survey are in the following order: - Executive Summary of Key Findings This section contains a summary of the most important issues uncovered by this study, as well as an analysis of the survey data followed by charts and tables. Interview Schedule This section reproduces the survey instrument, or questionnaire, as used in the interviewing. It is enlarged here to include overall percentages of response to each question. Verbatim Responses This section includes the word-for-word (verbatim) responses to the open-end questions asked of the individual respondents in this study. Appendix This section contains the sample selection methodology and sample description. Computer Output This section consists of the computer generated output in the form of banner tabulations and cross tabulations of the data obtained through the survey instruments. Any questions about this survey that are not answered in this report should be referred to the aforementioned Paria Group representatives. ----------------------------------------------------------------------------------------- 390 W*t 800 North, Orm, Uuh 84057 (801) 226-8200 FAX (801) 226-4819 i i 1 L' I QP5700S42 What Is Lead Used For? Paint Pencils Don't Know Pipes Other Batteries Gasoline Solder X-Ray Shielding Bullets/Shot Weights Fishing Weights Ceramics 0 5 10 15 20 25 30 QR5700S4J Do You Consider This Substance To Be Not At Ail Harmful or Harmful? 1-Not Harmful 2 3 10% 63% 0 10 20 30 40 50 60 70 80 Do You Believe Lead Can Be Managed Safely In Products Manufactured Today? OR5700S45 Would You Favor Or Oppose Government Banning Lead From Consumer Products Strongly Favor Somewhat Favor Indifferent Somewhat Oppose Strongly Oppose 0 Don't Know * 6% 5 10 15 20 25 30 35 40 Mv deduction o Public's misconceptions of lead's uses fuels fears. o Public overwhelmingly thinks lead is harmful. o Public thinks harmful aspects can be managed in lead use. o Public overwhelmingly opposes bans, o Cost/Jobs arguments have little impact. Conclusion Direct resources at swaying key decision-making audiences, OR5700G47