Document g218mJmp7d38ebvM9GzpxDEgq

Mr. F, K. Carter October 19, 1953. (2) ' : Fifth.. The established that*, esch class of distributor will be compmf^ed in proportiifc^as they render Brrioe, is occasionally mad use of bjrp^ople buying iaqj^\baii they should, in order to get the cheapest ..quantity^Tioey^and' thet^^fterVttempt to sell . it in remoter territory at a lor gjncv, in onfer to d^ntinue tflfcir cuetom of buying more than they rant. Sixth. This last temptation has not infrequently resulted in people contracting credits with us far in excess of that to which they would ordinarily be entitled, but of which w have no knowledge in advano suffic ient to put ue on our guard. .. Seventh. It has long been known in the National Lead Company that when customers (both of ourselves and others) buy excessive quantities of lead-ir-oil, they are probably preparing to fail; because, in ease of fail ure, lead-in-oil is always worth its cost and more; and the more lead-in-oil they can have in their stocks, the more they will have to repay to the pre pared paint industry whose goods in the failed store are unmarketable and rap idly deteriorate. _ JL` Ur-= - ' ' There are a greet many more reasons why we must insist that the white lead Industry shall be associated with the miners, smelters and lead producers of the United States whose interests are. in common with us, rather than the paint manufacturers of the United States, whose Interests are an tagonistic in a great measure. Very respectfully. Chairman of the Board. NL I 002392 EDWARD g.ceRNiCN Ohaimen of the Board Na t io n a l . Le a d Co mp a n y t HI BROADWAY Haw Yo r k otober 18,' 105S. Mr. F. M. Carter, President National Lead Company ' Dear Mr. Carter? ' ... ' There are many reasons why the National Lead Company should conserve its community of interests with the miners and smelters of the United States interested in lead. There are also many reasons why it should recognise certain fundamental differences in Interest between the Paint and Varnish Industry and itself. First. The paint industry quite generally establishes agencies in the several cities, through whom it can advertise and sell its products. The National Lead Company sells to everyone. Second. There is a custom, more or less prevalent among pre pared paint manufacturers, to give rebates at the end of the year, as a means of enoouraging retail dealers to distribute more of their goods. To the extent that is effective, it is an inducement to the retailer dealers to sell less of our goods. Third. The National Lead Company and its predecessors, for a century or more, have claimed and advertised that white lead-in-oil, sold by it In paste form, could be.jailed with*li|isecjd oil-end colors by the painter and produce . teettpaints- ooamon- Xy-eerM'. This claim is resisted by pdnt manufacturers and- they tfcempt to.Jjag34frMscc deelegfe-Ao--deemy favBT"Of1 ttre"ready-toause product. Fourth. It is our policy to encourage painters. It is the policy of prepared paint manufacturers to oreate a demand from the general publicj painters claim; that their knowledge of how to mix paste white lead^ in the form we sell it, with other ingredients makes it',. t more desirable to hire painters- to~mix the necessary colors with ppm^wMte lead-in-oil end thinners than to apply it themselves. f /\ , ,, / / r / / c-/< NLI 002391 N12019