Document ev6mnwzE8E6p35Z47Z18XKZjM

PLAINTIFF'S 500 ft. Roll-- Designed to fit easily into taping , machines, having sufficient lineal footage to pro- vent frequent roll changes. Weighs less than 3 lb*. so that machine ia not disturbed. On the average residential drywall job, approximately 750 lna*l feet of tape will be required per 4 hogs (100 lbe.) joint compound (ail coats including Riml coat). Approximately 375 lineal feet of tape will be more than sufficient for 1000 aq. feet of gypeum waliboard. j ^ ' . ] ; * STORAGE Prst-A-Taf* reinforcing tape ia manufactured un der carefully controlled manufacturing process, so . ' that each roll is in perfect condition as produced. <' If the tape picks up excessive moisture at some later ; period it may tend to curl and "fish-mouth" at the edges and lose some of its strength. If tape becomes too dry, it will work stiff and lack proper resiliency. j ILerefore, tape rolls, whether unwrapped or even (t packaged in U.S.G.' special master cartons, (24-- , j GO ft. Rolls per carton, 20,--250 ft. Rolls per carton, 1 10--500 ft. Holla per carton) should be protected .1 ! from dampness, or excessive drying conditions. I I Dealers and applicators should rotate stock accord- /;.? ; ing to the date codes on cartons and tape so that '.X^ t earlier dates are used first. ' . ' - ii 'r- ' N DISCLAIMED j Since methods and conditions of application and j use are beyond the control of the United States j Gypsum Company, its warranties of FITNESS and . 1 '! MERCHANTABILITY as well as auy other war- ' i ' ranties, express or implied, made in connection with \ ' the sale of thia product, SHALL NOT BB EFFGC- fj TIVB OR ACTIONABLE UNLESS the product is applied according to United States Gypsum Company's directions and specifications. . i j 16 HISTORIC "FIRSTS" IN JOINT TREATMENT PRODUCTS FROM U.S.G. Pre-1920 1920 1924 1925 1925 1927 1937 1947 1949 1952 1953 1963 1964 1965 1965 1967 Plaster of Paris (first joint treatment material) Suektkock Finisher (first improved joint compound) USG* Joint Cement (first true joint compound) Cloth Mesh Tape (first workable rein forcing tape) U.S.G. Reinforced Joint System (first true system--tape with compound) Metal "A" Joint Tape (first really effec tive reinforcing tape) Pkrp-A-Tapb Joint System (first me chanically punched paper tape) Low Alkaline Joint Compound (first formulation useable with modern paint) Spark Perforated Perf-A-Tapk Rein forcing Tape (first use of this improve ment) The 2-Compound Joint System (first use of 2 specialized joint compounds) Ready Mixed All Purpose Compound (first factory niixed joint compound) Durabond* Joint Compound--Taping (first U.S.G. hardening-type compound) Durabond Joint Compound--Topping (first compound highly compatible with above) Cover Coat concrete-finishing material, (the first for the Drywall Trade) Square Blade Knife (first drywall knife improvement in years) USG -brand Joint Compound (first major improvement in powder com pounds; combining the excellent quali ties of casein-type formulations with none of their normal deficiencies, and with several superior qualities all its own) CS035 0256 PERF-A-TAPE Reg- U S. Pal. OH. REINFORCING TAPE United States Gypsum THE GREATEST NAME IN BUILDING V l-rt7 2'r7 IW US P,,f Off a product of UNITED STATES GYPS This exciting gift goes fret' to those of your drywall Trade accounts who mailed in a reply card asking for a presentation on the new USG41 brand line of joint compounds. It not only helps to get you in the door, but serves as a constant |jaironuge reminder because of its base imprinted: "USG brand Joint Compound". The announcement mailing for new USG brand non-casein compound (``An Invitation") is being sent to more than 48,000 trade factors, and urges the return of the reply card it includes. When the cards are received in Chicago, they are promptly re-directed to the proper Division offices, along with a gift desk pen set for each card. The Division then selects the salesman responsible for the follow-up call, and Bends both gift and card to that man for action. Upon receiving gift package or packages, contact your account promptly, explain that you would like to deliver the Free Gift he sent for and give him further information on the new line. Be prepared to give him suitable product sales aid literature if he has not already received it by mail. You may wish to stage a full presentation, including job demonstration (see sales aid J*33) or a special meeting (see meeting outline SHEAFFER PEN HAS JOINED THE HHOLUTIOS! CS03S 0257