Document empvaN2wa7okJp0VaroaZxaoM

It is interesting to note that after long resistance, the Ration'll lead Com -ny hove at lost recognized that a high-grade prepared nouse pslnt is superior to lead In oil. In 1827, 18 or It) plants molting white lead wore combined to fora what *an tnen the "National Lead Truet". Trusts then were all the rage. The dictatorial poser of such trust* soon brought about the Eherasn inli-Truet Lew in 1630 to conbnt such "combina tions in r ctrsint of trade". The "National Lead Trust" see soon liquidated and fith rubeequent additions become the Ration al Lead Goa uny. At that time and up until almost the present, Rational Lead Com,any have advocated that the beet i.ous* t tint was lead and oil nixed up by the painter on the Job. The: advocate that the "sade-to-order" paint usd many advantages over ready-mixed paint. To a considerable extent thry were right, but their compr.ricon was with the fLrot ready-mixed paint of the type offered on the nerset folio ing tho Avorill Patent of 1867. This first ready-mixed ; olnt was a most unfortunate concoction using' only line oxide end whiting pigment nixed rith linseed oil red conbined with a large quantity of wster and ocetste of lead and silicate of soda end r very liberal addition of drier and benzine. The chief advantages claimed by Averill was that his paint would not settle in the package and that the Laborious operation of mixing lead and oil was eliminated. I quote Mr. Eharwin's own words covering hie experience et the time ... fl had no confidence in Avorill'b undertaking ........ ^nd little as I 'new then about xedLng paint, after eeein;; That muterltle he used, I ceae sway content to vigorously oppose 'Patent' paint, os a.l liquid calnt was called for many yaws. Averill soon had many imitators, and unfortunately for those who came after, imitated hi* too closely. Thus there come to be a well-founded prejudice against prepered paints. But the my hod b en opened to fill e long felt want, and gradually the larger and older manufac turers began to turn their attention to the produc tion of paints in liquid form of reputable quality. "Rith this handicap of r*judice end failure before us, we gave up our opposition to prepared paints, end 'ut ell of our energy into experiments to see if we could make a really good alnt in liquid fora. I need not toll you tae results. fherwin-WlilleDe Paint was put on the Barket ce tne beet paint that *-ed ever been made. This claim has bed abundant proof for over e. third of a century, end today hervIn-Williams Paint 1e the rideet known, the best liked, and by fax tne most largely distributed of any in ths- world." 0007-5WP-000001550 - 2- S.s.P. Outside ricuee Taint roe first put on the market on September i.~, 1280 and elnce that tine - up to June 1, 1947 there liars been menufecturad 86.146.570 gallons. Hcte at tached statement. Immediately, "hen put on the market in 1860, E.r.P. set a rt-ndard for high-grade = rape.red . aint end took a leading jooitlon in the field. There tare been many imltstions and follo-Ln^ Suerrin-Rillirm? Com any'a lead, nor many hl^h-grade prepared paints are offered as the beat material for extGrior printing of wooden buildings. Ttc consumption of lard In oil has b:*cn constantly de clining. Hole stat.ihtlco indicating tmt the volume 1b now only about 1/6 of .h-it it tea 5 years ago. A recent most im portant illustrations of this wae exr-erlence in the painting of sstny s-rey camps. In November, 1340 re received a re uect for a bid on 55,000 gallons of lead and oil mixed by hand on the job for ; ainllng Can Ederdf>. Tnia was at the beginning of the erection of tae rrny any cernpa ail over the Country. Racognizinr the uneconomic end Inefficient features of tnia method, I brougat tills fact to the attention of Dr. Gard ner, eugge: ting ti.^.t if posrib-le, recommending to the Cuerter- xaetor General that these army caape be jaint'd with prepared paint rather then lead nixed by hand on the Job. Ke consulted General Eonnsrviile vi:n the result that it was decided tr.et th. ''^.uartcxTlsste^, e Do-artment would buy Federal Specification TT-P-56 lead line ready-mixed paint for a~.l army camps and that tee local generals would let contrac tors have cost plus fixed f e besLs for the painting lebor. Axsrde were nude for mi.lion ga Ions of ready-mixed paint. Folio~ing iaimediolely after this - February, 1941 - not be ing entirely satisfied with the lead rinc ready-mixed paint was t.r.e best for the purpose, General Eoiiuiervlile called together Dr. lilcttfon. Chief of the Paint Section of the Bureau of Standards, Dr. Gardner, Scientific Section of the National Paint, Tarnisn and Lacquer Association, the beet paint authori ties in In'-- Army and Navy and about a half dozen technical di rectors of tiie most rroiinent nations!, alnt manufacturers. Dr. holley was Included in this. As a result, of careful deliberations end thorough testa, the Government adopted Specification TT-P-40 ae the standard fot^tne peinting of Army aND Ravy shore buildings superseding fonaor Epee. TT-P-56 lead 2inc ready mixed paint, TT-P-15C lead reedy- ralmd point, TT-P-101 Titanium ready-mixed point and now all in quiries from o.l federal dep-.rtcentc for .sinning exterior of wooden buiidinrb specified TT-P-40. This TT-P-40 formula w as almost exactly, the sane as S.V.P.Outcide Gloss fchite. It had b*en ordered In very largo quantities end durin. t..e past b or 6 years elnce its adoption, tits Federal department?* have used ni'.vions of gallon? of it. 0007-SWP-000001551 QUARAJ? TER AFPEA.RIKQ ON ALL SftP LABELS UP TO 1890 We guarantee that this Paint, when properly used, will not erwek. flake or chalk off, and will cover sore surface, work better, wear longer and perranently look better than other paints, including Pure Kbits Lead and Oil. ' -e hereby agree to forfeit the value of the Paint and the cost of applying it, if in any instance, it ia not found as above represented. TtfS SHKJSHJMULLIA1E CO 0007-SWP-0000C1552 N11418.01 Feature used on 573P and many other color cards about 1900* 'Hi easier to copy than to originate. Would-be competitor* are recognising the superiority of our product*, business methods, advertising features, etc., and in imitating them as they now do, they render us valuable service, and at the same time advertise their own incapacity. 'Us the beet that is imitated. 0007-SWP-000001553 N11418.02 1921 1922 1923 192U 1925 1926 1927 1923 1929 1930 1931 1932 1933 19314 1935 1936 1937 1930 1939 19UO 19U. 19h2 2$h3 I9ltli 19U5 1916 TOTAL UNIT:;-) s t a t e s SLUG D'A ; JH OIL (TONS) U43,5U5 153,395 125,037 lU;,872 120,1*79 111,81*5 11?,0?6 . 111,923 101,872 69,592 66,1*1*6 1*6,723 148,3514 56,165 63,859 91,025 63,631; 714,885 71,9142 53,765 61,31)4 hS,9hS 38,81*5 39,276 23,OUi 25,271; 0007-stfP-00000155 N11418.03 svrp GLOSS KBITS 64.OS 7.63S 6.96S 29.4*1 17.92* >6. OS 15.12* 10. COS 5.40* 5.40* 100.OS 1 >o.ooS FORMULA C01CPA>!Sa* CHIP* IB-5? ILLIA5 vs HAT10KAL SAD mass r*irr IBORiSDIEM B Pignent Lead, Basle Carbonate Rhite Lead, Basle Sulphate Tltanluft-ttftcnealtai Titaniu-Dlo jde Sine Chide Vehicle haw Linseed Oil Heat Treated Linseed Oil Liquid CTlcr mineral Spirits DUTCH BOT BLKRLSD FAHT 64. IS 14.271 12.651 18.33* 6.03* 12.82* 35.9* 3. 28.72< 1.80* 5.38* 100.OS 100.CO* ?^p 450 uai'SHcoArai 63.0* 23.35* 1.261 27.09* 6.30* 37.0* 17.02* S.55S 5.55* 8.88* 1j Q*00> IBGREn.WRTS DUTCH BOT PRIMER Plgsent 63.9S unite Lead Basic Carbonate Vhlte Lead Basic Carbonate ? J T1 tanlua-Uacnealua (Tltaniua Plgasnt} Zine Oxide 31.95* 31.95* Vehicle raw Linseed Oil Boat Treated Linseed Oil Varnish . Liquid Drier Mineral Spirits 36.11 3 12.27* 13.36* 1.81* 8,b6* ioo.oi ;100. 00* JUM W7 0007-SWP-000001555 N11418.04 ^jOME FOR THE THAT IS CLOSE TO YOUR HEART! . . . "Dutch Bo\ " Paints from foundation to roof . . . the paints with the happy BL CSDJSC Your ktart tells vou. "Make the home vou love beautiful, a home to !>c proud of." Your hejJ tells vou. " Protect tour home well." Both, are ;obs for the "Dutch Boy." "Dutch Bov" Blended Paints protect more than the house itself, thev protect tour hard* earneJ investment, too Por generations, "Dutch Bov" has guarded homo all over America, while adding to their beauty. And here s a tact for every home-owner to consider Bach "Dutch Hoy" Paint is specially hltnJtd to provide a particular kind of protec* non . . . hiendtd for the wear or exposure tt must meet No wonder users enthusiastically tell their friends. "Use 'Dutch Bov' House Paints." And when talking to friends about painting interior walls and ceilings, thev're equally enthusiastic m praising washable "Wonsover," the on' wall paint that covers in one coat. Discover how and whv "Dutch Bov" Paints "go on" so well, and sfa\ on so long. Mail the coupon for a free copv of Blended Beaut*, for Your Home. Send for it today. Look for the name of vour "Dutch Bo/' ^ pamt dealer unJer "Paint" tn vour classified telephone directory. Tali 10 him. or your painter, about "Dutch Boy" Blended Paint. "Save the Surface and Vc* Sait All" "Dutch Bo t " Bright TC!rite House Punt, BLENDED to ciein itself.stav d??l>ngw)nte and give long-time protection. "Dutch Bov" Timed House Paints BLENDED to remain tiue m color and sruchormy ptotective "Dutch Bov 'Tnm Colors BLENDED to rrnwde able, bright, giossy linisnes for sash, doors and trim. "Dutc>' Bov" Porch and Floor ' Enamei. BLENDED to assure a tough surface resistant to wnnier and scuffing shoes. "Dutch JW' Pnmei.Undercoatet. BLENDED to seal and hide l :srd under Bticht W >>ite or Timed House Pami, pioduces a superior rwocoat job . . . even on new wood ' "Uim.m. DUTCH BOY* PAINTS ...For Exterior and Interior Surfaces HTf HOMS A CAtDtNS AMIl. I?50 0 007-S if P-000001556 N11418.05 7cn>*uA *. <& 2>c/. v*<c-. C7k-^Ot- SWP CJi-OSS Wh it e 646 0 7.6% S-U% 34% /% 17-37. /S-.'2% /o OS % ^'.'/c`% -T. % /V(jRfp.eMT5 Xorc h ~&oy Bl B^d f o ~p a in ^ (fjt^UVUlTC 64/% c&~ ^^uLj ^3tL^LA -^kk^aJ^etXt- $j<k+< - ^^UQin* 14.27 % 12-4? 7 IS. 33 % 1 III Tlf ~ ^t^l"Ti -*1^8 6.03 7. 12- S 2 7* Tj j JUJU, . (fyur' <*4o <j6 (JU yJiAjL%AiSXxd. '~da*d' TiAa^JUu iJL 3S.9% } is.71% /.*>% 7 3$7. /eo y. /o7> SWP Uj-O UNVOtCQJiTZ*. Imo ^e h c m-m Vu-rcu "Boy TR ' h i ee. 43 7* ??.3.t 7o /.at 7* a7-fl9 % 6.30 7, JfAjU, s&ac O tfScue^c, yU*-Q^d**U. J63-?7 ' 3 IS S'7 (UJ^j-~*)3>- ?r 7o 37 /4 /flo^o /7-M7- S.ss-% g.ss7. (Ro j j j ^ ^**4ju><~> (Qi-& if&/w Xa$*-s t&LM^oC J *J?o J I e`0/ >o 12-277 '3.36% /. 8/ S.6 6 Ia7* i 0007-SHP-000001557 N11418.06 SWP GLOSS SHITS 64.0* 7.68* 8.96* 29.4ii* -- 17.92* 36.0* 15.12* 10.08* 5.40* 5.40* 100.0* 100.00* FCBMDLA COMPARISON SHEOrm-TOJ.TUB vs NATIONAL EAD _______________HOUSE PAINT INGREDIENTS Pigment NEite Lead, Basio Carbonate White Lead, Basic Sulphate Titanium-Magnesium Titanium-Dioxide Zinc Oxide Vehicle Raw Linseed Oil Heat Treated Linseed Oil Liquid Drier Mineral Spirits DUTCH BOX BLENDED PAINT 64.1* 14.27* 12.65* 18.33* 6.03* 12.82* 35.9* J 28.72* 1.80* 5.38* 100.0* 100.CO* SWP 450 UNDERCOATSR 63.0* 28.35* 1.26* 27.09* 6.30* 37.0* 17.02* 5.55* 5.55* 6.88* 'loo.Of 100.00* INGREDIENTS . DUTCH BOX PRIMER Pigment 63.9? White Lead Basic Carbonate Shite Lead Basio Carbonate } Titanium-Magnesium (Titanium Pigment) Zinc Oxide 31.95* 31.95* Vehicle Raw Linseed Oil Heat Treated Linseed Oil Varnish Liquid Drier Mineral Spirits 36.1* } 12.27* 160.0* 13.36* 1.81* 8.06* 100. 00* JUN 23 1347 C007-SHP-000001558 SWT 0L0S5 CTItl 64.0$ 7.68* 8.96* 89.44* 17.92* 36.0* 15.12* 10.08* 5.40* 5.40* 100.0* 1J0.00* roucu aw?Aisc* GHEWOMIILLIUB n BATlCJlAL BAD ___________ PAirr INGRID TEX E f Ums i t>iiia laid, Baala Carbonate Kiiita Laid, Baaie Sulphat T1 tanlu-Uecnaalua Tllinliia-iJiOiJLda Zina Gold# attic!,a nav Llniaad Oil l^aai Traatad Linaaad Oil Liquid Erlar Vloarul Bplrlta DUTCH bOT Elr-H^hD r'AINT 64.1* 14.27* 12.65* 18.33* 6.03* 12.62* 35.9* 3 23.72* 1.80* 5.39* 100.0* lOO.CO* S*P 450 UHDKRCOATSt 63.0* 28.35* 1.26* 27.09* 6.30* 37.0* 17.02* 5.55* 56..B5B5** ioo.o* 1j 6.o o J IWRJCDrWB DUTCH BOY RRIltZa Fliaanl 63.9* Bill la Laid Baaie Carbona t White Laid Balia Carbonate T J 31.95* Titanlua-Kecnealua (litaniua PtgBent) 31.95* Zina Oilda ahiola Ha Unaeed OU Neat Traatad Llaaaad Oil Varniab Liquid Driar Mineral Spirit! 36.1* J 12.27* 13.36* 1.311 8 ,U>* Ij o .o * loo. ooi 0007-SWP-000001559 From the office of C. M. LEMPERLY 6/30/h7. t-`..-i * vl- -1 -;i. Vi-Tr'*'.' V.- i.v -v-'h-J-.fiTri ' A7fS MJF SBC / g g t GW TOS y VV l n.* Proposed Bulletin on "Dutch Boy" c Paint On discussing this further with the Sales Department we have decided to hold up the bulletin for the present. Instead we will deal with the sub ject at the District Sales Meetings. At t hat time we will have our con templated STfP. sales story to present and it is believed this will be a better approach a nd will remove any danger of some of our men getting the impression that we are unduly concerned about this competition, etc. ' M-iv\ -r i..*." ^ - Iwm . ' /'; r_r. X'ti.v'j- ** s'.-.tf.a.it'i:' - -'V >*."**';.& at i " "r V-> i^T"'7v - >*4 v'-V t W hm W>a ptld tte highest of advertleanrets anoooaolAe *Twtch Bay ITlenriad I# oonplste ulteb OB' firMtte imiti ad id and Oil* ftAsA field Imt m daM r o mUn as la id pellay when he east fcia Isl vtih prepared 18%)* la lbs ariiing oa iha sail* JfeUsalar tba CKL redaction* Aeeordlnf Is ti mUaUM pat r Raresa af elms, land and dl baa steadily I in 1?22, ta laas then bO,QOO dnrt tons in or inn* ,x. . L C. SdP, on tba other band, baa geo* steadily forward and alma 1880 no bare fsr fe.OX),OOP gallons* This peasant ywar some Jcmary lstrae here poo*' dueed ever 1,2^,600 gallona oFgiP, ^vioh tops oar fcigteat previoca fall year of 19fct <2,826,010 tallow) hr lt2lt000 gallons* J\ "--'i ^ * o-*'' . * . *- ter research testa and exposures prove beyond any question of dooht that 5henrii>-?llllxa#'' racoaasndation of a tso-coat painting system with ear l0 Cndarooster aa priasr, fciby oar SSf? top ooot ia tba finest painting rocanmbtlm wa know how to wka and shoes aa orarehalalng superiority of this syatae in results attained, notably, appoaranea, absence af file fallare and protection of tba aarfaea. Put tha secret la in S*TPs fbaaaa forcUla which rapresanta an asperlanoa and a "know how" that yog .luat oan*t inltata* , - . - ta are not interested in a ooqparetlre fonaela analyalaf nor abocld oar re prasantatirea beoaae involved in formula diaotuaioaa* Suffiee it to nay that war faaoas snp balaaoad foraola la oaaqnalad anybare and baa bean proven by snob a vide paptriaam in prepared paint aaklne aa to adsdt of no doubt or qnaotlou Tba present &r? fcradLatloo aa repeatedly anaowneed by this afflsa ia tba finest we bare aver produced, bat with mil these outstanding ofteatages if wa alt bade and do not e&pitaliae on aur position tba first thing wo know wo will wake p and find latch Boy KLendod noose faint* in the atore* and stocks of a lot af o*nr S-* Dealers* \ i f I i ! \ 0007-SHP-000001560 N11418.07  U *3 TW2 UU31 THAT IS H0TAT2ST* Is oar Salsa Organisation! Sbersin-rdlliesa and good old S? bm bun paid the highest coapliasnt of tbalr long careers la tba recent national advwrtlsaasota announcing *rutch Roy Dlsnrfed Eaae* Faint* ready to uss. This represent# * eowplrU writeh-cvor fro tba deoades anA generations of their advocacy of ifclta load and Oil. Tbalr entry into tfao prepared paint Mold ltru no doubt or question aa to the srwnrinats of Mr* Shervin'a thlekloc and policy whan ho eut hi* lot with prepared paint and aada tha flrat gallon of fiP In 1830* Tba abort swLtob-ovar no doubt la the "writing os lb* wall" following tba general trend of declining load and Oil production. According to tLha statistics put oot by tba 0. 8. Cepartwant of tha Interior, Bureau of idnes. load and Cll haa steadily declined tram a high of 151.393 abort ton* in 1922. to laaa than UOjOlO abort tons in tba U*t published report of 19&. ,<L_ Cj.4 r B . / *7*/ C. ,i rv 7 c/ UO < o-> V * 'j'<-rr- O } a ?, aa tba otbar hand. baa gom steadily forward and tint* 1830 wo haro pmdnoad over 66.Q")0.000 tallay, Thia present year ounce J&xaury lot, oo her* pre dated rar 3.253,6^0 gliona of 5iP, which tope our highest previous full j u s t of 19Ut (f.826.0^0 galleoe) by J2fc.000 gallant. flop naseainh toato and eogwaures prove boyond aiy quasilan of doubt that SharvimtfllllAa'' raoMawmrtation af a two-coat painting syetoa with our h$0 Uadarooator aa prlaar, ffello-cd by our M? top ooat ia tba flnoat painting reeoaoeadstlon wa know bow to aaka and riiows aa overafoalnlnc superiority of thia system in results obtained, notably, appoaraaee, abawnea af fUa failure and protection of the surface. tha eserwt la In gffp*a faaooa foroula which regraaonts an experience and a "know bow* that yog just oant inltato.' ' da era not interested in a ooaparatlTo formula analysis, nor should our re presentatives becoae involved ia foroula discussions. Suffice it to say that our lhaous SB? balanood foreula la uneqoalod anywhere, and has boon proven by anoh a wide psptrlaace ia prepared paint asking as to adedt af no d oubt or question. Tba present 97? foraalatloo aa repeatedly announced by this office is the finest wa baeva ever produced, hot with all these outstanding a&astagoa if we sit back and do not capitalise on eur position tbs first thing wa know wo will wake up and find tutoh Boy Ktaadod Bouse Plnt* in the stores and stocks of a lot of our $-* hosiers. jc. 0007-SWP-000001561 N11418.08 r> -2- it a aattar of thot la Just what w* found over on tb* >7**t 514* the |hr day abaci we mtieed quite a rtook of thla Material la tba store and window of as* of ear loyal eld tlae s-s Dealers. He bad been listening to eoepetHira starlet to tba offset that gberuto-wHH ans waa*ne longer interested In tba paint business". In short, bs bad been aeSLd "a bill Of {oodt*. It wasn't because ba aidu't bars or eoolda't got S*P, for h* bad it. tba lntoroatlns thins about Wilt east la that when we questioned this dealer aboot putting In tba atauk ha tea* wry little about bit new purchase and thought ba had bean boylxK a "Liquid kbits lead Faint"* ifcen we told bin to look at tba fbraula ha vaa quite surprised when bs read off seek ingredients as Titanlua, line Oxide, ate., in addi tion to kbits Lead sad T ineas it Oil, Frlore ond other ingredient*. Be then began to roalisa -- apparently for tba first tin* - that ba bed "bought eunethlng* -- bad duplicated bit paint stacks with an unknown "nswaonar* into tba flld, and asking a retail prica of $04 sore per gallon than 89?. Ba aadd he had been promised a "saul-eMlttalve" orrange- ant whereby tba nanofaetorer was ably gains to sail to twenty dealer* In this County. It was pointed ant that this nay bs true for tba tins being, curing tho introductory period - but wbat than? VO --fly aantion this to point out what can happen, and what will happen, if wo sit book and let it bappeh. It will be interesting to sea bear these people handle the story of their saw ready mixed paint whan for years they hare triad to fight tho battle of Lead and OH va. ready aimed bouse paint. that will ba the story to tho painter after all these years of tailing bin saa thing and new switching over to what we hers bean pointing out to hia for nearly seventy year*? ' In conclusion, I just want to say that T believe In these recent develop ante aa reported bare, we have the greatest sales opportunity we have ever had as an organisation to go out and mke the greatest capital of wbat I believe Is one of the best things that has aver tappensd to us, if we era alert and "on tho ball". But to da it wa have get to tall our S&P story over and over again, demonstrate it, put In displays end leave no stone unturned to keep our story before the public, dealer, paint ing ooctraetor - in foot, all users of paint Far Obi For Oh! The whole world easet fEL there's only ana Faint that will devar tbs Earth ' And that's 5 - V - P I 0/ ./ a ba OOO7-SWP-OOOOOI562