Document em9LzJKq1VpKd17qdOeXaJ00q

42* P Copies to: fC U'staT J* O* Graves J. P. Me Andrews K, F. BROWNING) )--IN TURN F, H. BEADLES ) Wilmington, Delaware 19898 September 13, 1966 Production Approved Date: SEP 19 1966 MARSHALL DEVELOPMENT LABORATORY SUPPLEMENTARY RELEASE LETTER #2051-A NEW COLORS FOR TRADE SALES IN FLOW ROTE WALL PAINT AND DUCO _____________________________GLOSS ENAMEL QUALITIES PROPOSAL: This letter concerns four new colors for the Duco Gloss Line, Our 1966 Marketing plans prompted us to file the original release letter, written in October 1965, without action* Approval for national sale of the four new colors is now requested. These are: Sales Code Color Name Formula Code 363 364 365 366 Holland Yellow Peacock Bronze Green New Orleans White 80-354 80--355 80--357 80-356 A favorable technical opinion has been made by the laboratory. COMMERCIAL ASPECTS: The adoption of these four new colors is part of an overall program to revitalize the Duco Gloss line. These include: 1, Shortening the line to twelve colors, 2, Including Wrought Iron Black, a semi-gloss, as one of the twelve colors, 3, Introduction of an Emulsion Primer 830-5011, for use with this line (RL-2052-A). 4, A special rack program (proposal 7/28/66), 5, Two package changes (Package Change Request 7/28/66): a. Color spot on lids of pint and quart cans. b. Introduction of half-quart can replacing the traditional pint. 2 6. Completion of low lead reformulation (RL-1850-C). Our forecast for sales in 1967 is 237 M gallons. An exact breakdown by product and by region has already been given to pro duction. The following table lists the proposed Duco Gloss lines SALES CODE NAME FORMULA CODE REFERENCE 330 366 331 363 365 364 336 342 347 349 71 White New Orleans White Light Ivory Holland Yellow Bronze Green Peacock Hunter Green Admiralty Blue Chinese Red Gloss Black Wrought Iron Black 80-95 80-356 80-50 80-354 80-357 80-355 80-336 80-57 80-347 80-349 60-84 Present Formula RL-2051-A Present Formula RL-2051-A II II RL-1850-C Present Formula RL-1850-C Present Formula tt it *********** ******* Your approval of the four new colors and the revised line is requested. * rQ 9 ' _.. T. G. BROWN APPROVED DATE: fPJTW -fCTL'Br" TGBsdlO x Approved By: P. J. GRUNWALD /># DUP030022673