Document eaYXJGqYM6gYNXRmLwpa4VKe

Cc -ftS. -------fiT '-' ( PLAINTIFF'S EXHIBIT June 16, 1958 GP-S52 TO: All Sales Managers GENERAL SALES BULLETIN # 75 All Salesmen SUBJECT: BESTWALL LIGHT ACOUSTICAL CC: MESSRS. PLASTER Malcolm Meyer - President C, E. Berzelius - Vice President BY: R. Sikes - cvc With reference to General Sales Bulletin #71 under the- above sub ject dated June 10, 19.58, we wish to announce tr.at ail of our gypsum plants, with the exception of Blue Rapids, are now in a position to ship Bestwall Light Acoustical Plaster, Attached is a copy of our literature on Bestwall Light Acoustical Plaster, Copies of this literature may be requisitioned through the Advertising Department in the usual manner. This product has been added to our line as a result of the many requests we received from the sales districts for a low cost acoustical plaster for machine application. Now that we have Bestwall Light Acoustical Plaster available for immediate shipment from our gypsum plants, our sales force has a wonderful opportunity to secure our share of today's tremendcJLs mc.i'ket for a low cost acoustical plaster. Let's take advantage of it and start the orders rolling in to the plantsl% SGP 0002697 f TO: All District Sales Managers All Salesmen General Sales Bulletin #119-62 SUBJECT: LITE ACOUSTICAL PLASTER CC: RE: Discontinuance of Product Mr. Malcolm Meyer - President Mr. K. A. McCaskill - General Sales Mgr. BY: C. E. Abbey - sad Due to the continued poor sales of Bestwall Lite Acoustical Plaster, it has been decided to discontinue the sale of this material. It will not be shown in Bestwall Literature after January 1, 1963* Raw materials left will be consolidated at those plants where there are job commitments that need to be met. Please discontinue soliciting new orders for this material immediately. Where a contractor or architect sees the mater ial advertised, as in Sweets Catalog of 1962 or some other Bestwall literature, orders may be accepted for shipment on or before December 31* 1962. Where firm order is offered for shipment in 1963, advise General Sales through your District Office so that a determination may be made as to what plant can ship the material if the order is accepted. Will each District Office prepare a list of jobs calling for delivery later in 1962 and send to Ardrore for the writer's attention by December 1, 1962. In the event you have a large order in hand or pending, please advise immediately. SGP 0002698 /-J-CU - Ardmore, Pennsylvania October 16, 1962 TO: All District Sales Managers All Salesmen General Sales Bulletin No, 121-62 SUBJECT: LITE ACOUSTIC PLASTER CC: RE: Discontinuance of Product Mr, Malcolm Meyer - President Mr. K. A, McCaskill - General Sales Manager BY: V, Jk Lipnicki - r ja T'' This is a supplement to Bulletin #119-62 under same subject in order that you and bur customers completely understand our reasons for droping Lite Acoustical Plaster from our lines. Our judgment is based on the following adverse factors that have become acute with "clay base type of acoustical plasters" and are an industry problem, 1. Difficulty in controling bleedy rust spots and fuigus growth on jobs. 2. It is almost impossible to refinish or to clean after (5 to 6 years) without losing acoustical value, bleeding of impurities or damaging soft surface. 3. Increasing acceptance of other types of acoustical plasters. Although we consider the quality of Bestwall Lite Acoustic Plaster better or equal to similar competitive materials (Audicote Sprayolite) we do not feel that this type of product measures up to the needs of the building industry and to the standard of our other products.. We are,however, continuing to explore the possibility of having a different type of acoustical plaster product as part of Bestwalls full line of Lath and Plaster Products. SGP 0002699