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"CHEAP" PAINT., .offer 2 years. Note how il ha crocked and seated . . , protection is go no. Some anc fhoughl {his point wos cheap!
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DUTCH BOY . . offer 4 years. Except for some weathering, still in good shape and fully protect ing surface. No cracking and scaling here I
*And most painters say it's good for 5 or 6 years
YOU SWE TWO WAYS WITH
DUTCH BOY
The mistake the user of "cheapt^paint makes is in thinking of^paint simpl^aa^atjcominodity in
stead of aavn. se'pjtce,- Yon .c|ral^|tffige/.a_- paint's
real cost by the^mnwmt you job. It's the **
,, lion or per gy il I*!-.!-.
that counts.
A Dutch
for
cost
slightly more
paint immciJtegiimjiig.
It always costs \jjes^^^^^end. ForAiK'additioii to
the dollars am! ci nts run:ing?so graphically shown above, Dutch Bo^-effiwts^m^ther important econ omy. Dutch Boy d^^not^rack or acaleand there
fore does not requireTvImriiing andscraping, a very expensive operation**.-atrepaint time.' Dutch Boy grows old gracefully through gradual chalk ing. It actually prepares itselffor repainting!
Next repaint time select an established painter
and specify Dutch Boy White-Lead. A good painter, you know, is quite as essential as good paint. Using
Dutch Boy White-Lead, he will mix the paint for
thfe particular requirements of your job ... even
for the different exposure conditions encountered
on the different sides of your house. And, as the
paint is mixed to order, he can give you the exact colors you want.
NATIONAL LEAD COMPANY III Broadway, Mew Yack; 116 Qek Street. Buffalo; 900-7est 18th Street. Chicago; 6S9 Freeman Avenue, Cincinnati; 820 WealSuperior Avenue, Cleveland; 722 Chestnut Street, St. Louie; 2240 24th Street.San Francisco; National. Boaton Lead Co., 800 Albany Street. Bottoo; National Lead dr Oil Co. of Fa.. 216 Fourth Avenue, Pittsburgh; John T. Lodi & Bros. Co.. Videear Building, Philadelphia.
_ 1 ***** TearsT k the following publications:
Ii Collier s Weekly, June 11
| . - J ."> Better-Homes and Gardens, July
...AND NO 0\E KNOWS PAINT LIKE \ PAINTER