Document e5r8Mx6Zxq09MYGEg1vDXxGe

HILL AND KXOWLTOX, INC. 633 THIRD AVENUE NEW YORK, N. Y, 10017 212-697-3600 Memo to: VCM-PVC Producers Group Date: May 18. 1976 From: A. Ross Adams, Chairman VCM-PVC Steering Committee Subject: Final Television-Radio Training Session Copies: (see below) Agreement was reached at the last meeting of the VCM-PVC Steering Committee to hold a fourth -- and final -- television and radio training session as part of the "Action Program. " Hill and Knowlton, which is conducting the training, will try to schedule the session at a time convenient to the majority of participants. Top professional broadcasters, such as Douglas Edwards (CBS-TV) and Lou Woods (NBC-TV's "Today Show"), play key roles in the training, along with H&K staff. I found the training challenging and extremely valuable. Please communicate directly with Robert Ferrante, senior vice president, Hill and Knowlton, Inc., 633 Third Avenue, New York, N. Y. 10017 (212-697-5600), with names of candidates and preferred dates. We are shooting for a June session (after June 11), or, if not convenient for the majority, a July session. The session requires two consecutive days, so please give Mr. Ferrante all possible sets of free dates in both of those months. Immediate use of the training will be to add successful trained persons to existing teams or appoint them to new industry teams to talk face-to-face with the leading media people in major cities throughout the country. These editorial briefings are not meant to generate publicity on the spot, but to thoroughly ground the media in the facts about the VCM-PVC health and safety issues and to establish a candid, open relationship with them. Representatives from Air Products, Goodrich, Diamond Shamrock and SPI have already met with media people in Atlanta and Tampa/St. Petersburg they and several other trained people are being scheduled for visits to six other major news centers: Boston, Pittsburgh, Denver, Minneapolis, Salt Lake City and Detroit. Subsequently, we expect to visit San Francisco, Los Angeles, Houston, Dallas, Chicago, New York and Washington. (In these latter cities, national media outlets will be covered, including wire services, national newspapers, news and feature syndicates, and TV and radio networks.) Additional cities may be covered if enough teams can be mustered. Long-term: experienced representatives will be asked to appear on appropriate major television and radio shows and to serve as spokespersons for press interviews. BOR 010554 VCM-PVC Producers Group 2- - May 18, 1976 We hope all companies that have not participated to date -- a total of 13 have not -- will join in this important undertaking so that our story can be told effectively. Sincerely, ARA:jmv A. Ross Adams cc: VCM-PVC Steering Committee VCM-PVC Communications Committee R. L. Harding T. J. McGrath E. S. Nuspliger J. R. Lawrence C. R. Titus M.R. Haley J. H. Heckman W.A. Durbin J. M. Kiss M. M. Swetonic D, W, White R. J. McLeod J. Blizin BOR 010555