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EARLY FALL 1949 g000mi^k i!' iv| new approa T.t1 f ; ,V j| '1 ' t lie sales J. s-fc- ,; .'^ui Pietro Belluichi, architect ACOUSTONE Sound Conditioning by Emert & Zednik Co,, Portland, Ore. Gloss wall highlights distinctive display of, some outstanding studio work. ' ; View from patio shows charm and inviting atmosphere of reception roorg. ' Attractive display case in main reception room. ACOUSTONE aids in promoting the selections and soles. . .. . i ' 'v :*' ' -, , n ideal setting for photography must be dramatic and A artistic. Tins setting is achieved in the Edris Morrison Studio in Portland, Oregon. Excellent contemporary de sign is carried throughout the striking two-story white concrete structure. Facing the street, a glass wall provides dramatic impact with display Iramcs to show passers-by the Morrison work. Terra Cotta tiled court lends exotic introduction to studio. Effective balance between practical and artistic ele ments is carried out on the interior. Oj>erators and staff members work under ideal conditions with modern equip ment. Acoustone mineral acoustical tile, the modern ceiling, was the natural selection to complete the motif of this outstanding studio. Acoustone lends additional charm anti complements the relaxed, quiet atmosphere. BB024 1415 3 GOING PLACES--students of the Joseph Bulova School of Watch making learn complicated and fascinating trade, then are graduated to take jobs offered by 2,000 jewelers in communities all over the country. Huge main classroom is a beehive of activity. Conversation is general and constant, but ACOUSTONE mineral acoustical tile sound conditioning maintains o low noise level conducive to con* centration and a steady hand with the tiny watch parts. Each student has his own desk specially designed to hold the many delicote and intricate instruments of his future trade. The modern, attractive school was built and is operated by the Bufovo Watch Company on Long Island. Physical therapy section and medical dispensary are also ACOUSTONE sound-conditioned. With ACOUSTONE quiet, only dra peries are needed os partitions to divide area for privacy; these may be drawn back to throw two rooms into one. Charles M. lobejager. Flushing, Long Island, architect ACOUSTONE sound conditioning by Waldvogel Brothers, Inc., New Students lead busy, active lives, with many recreations pro-' vided by the school. This ACOUSTONE sound-conditioned recrea tion room Is excellent for informq] and relaxing games during off-hours--also '^ BB024 1416 .\ Hudson and Brokaw, architects AUD1TONE sound conditioning by Acoustical Contractors, los Angeles Planned for Selling fai.I7.inc tliat the post-war demand Tor cars R would not remain in the hysterical stage, J. E. Colter!)', Inc. of Los Angeles decided to No need for high pressure selling to reach volume turnover in this prepare ahead of time for a return to normal competitive selling. In business since 1916, distinctively designed showroom. Cohei Iv's has constantly been building for the future, developing good will and satisfaction through dependable service. Today, with a completely equipped building for sales and maintenance, this agency is the i largest outlet in Southern California for Lincoln and Mercury cats. In order to facilitate demonstrations and sales, Cohort's chose Auihtone fiber acoustical tile for ceilings. Salesmen make presentations without competing lor atten tion, without straining to he heard. Individ- uni discussions can be carried on with free dom and without embarrassment to customer or salesman. Here in a showroom requiring unbroken spaciousness lor clfectivc display, Auditone provides privacy that can he lik ened to invisible partitioning. J--------- Unusuolly large oreo effectively promotes display of wide range of models. Salesmen have adequate space for demonstrations and sales. BB024 i i 5 1ACOUSTONE sound conditioning by Acousticol Engineering Co., Inc., Rockford, 111. Projection booth buift from cloakroom plus closet space converted to control room add new business for a hotel banquet center. A business group holds district meeting in (he Lafayette Hotel's banquet room because of excellent ocoustical conditions for speeches, movie and slide sound. y analyzing--then meeting--ihc town's groups in the city. He found that an ordi B nceils. the Lafayette Hotel of Rockford, nary banquet room was an obstacle course ill. proved that a hotel not having facilities for Hint showing. Projection screens had for largo functions can build a sizable rev to be set tip, tables stacked, light cables laid enue front its banquet room. across the floor. Rcvcibcralion from hard Matty business, social, or wedding groups wall nml ceiling surfaces blurred speeches, feature--or would like to feature--movies, movie sound 011,1 music. slides, or music as part of their programs. Today the I^ifayellc Hotel helps sell its These groups provide a potential hampicl banquet service with a complete movie in room trade that responds to movie, slide, stallation in a projection booth created sound and music facilities. from a cloakroom adjacent In banquet room. So Ferdinand I1. Spcrl checked with For special cvcnl6 there is selected music available over a record player, plus wired music, all installed and controlled in a closet turned into a control room. Primary step in conversion w'as installa tion of Acous rnNR mineral acoustical tile on ceiling In lower noise level in room by reducing rcvcihernlion from bard sur faces. Acoustone provides ideal hearing conditions for speeches, music, and movie sound which emanates from two loud speakers recessed into the highly attractive Acoustone ceiling. 6 Detail* of remodeling and In stallation of new equipment. BB024 1418 STORY No. 3 | COVER STORY \V \V\ v\ \ A \l \ \ \' V X How to SOUND CONDITION a SCHOOL tripped clown to its essentials, learning tical engineer should be consulted in order S ... and therefore leaching... and there to achieve good acoustics. fore a school . . . requires basically seeing Gymnasiums It is increasingly common to and hearing. Necessity for good seeing con treat gymnasiums acoustically. Sound-con ditions is understood and met in nearly ditioning the ceiling with acoustical tile is every school in the country, but equal ne usually sufficient treatment. cessity for good hearing conditions often has been overlooked. Poor hearing conditions can retard stu dents as surely as imperfect vision. Mis understandings of assignments and tenden cies to day-dream or indulge in horse-play Lunchrooms and Cafeterias Here a sound absorbing materia) on the ceiling may be augmented by minor changes such as nil ber pads on trays and in the silver bins, in slruclions to servers on quiet operalion,ctc often rcsidt from blurred hearing of the Business Offices Reducing noise levels re teacher's words when students arc cut off suits in an increase in office efficiency by an invisible curtain of indistinct sounds. Sound absorption through ceiling treat Principals or school boards can work merit with acoustical tile is usually ample wonders in' improving existing schools, or In addition to this treatment, especially planning for new ones, by studying noise noisy areas such as bond and music rooms, problems and planning their correction. laboratories and manual training areas should An experienced acoustical engineer will be isolated by position from rest of the analyze the noise conditions in each area, building if possible and sound insulated with recommendations for correction with with special construction to eliminate, or the proper amount of sound correcting minimize, structure-borne sound. Here, materials to produce optimum results-- sound absorptive tile is important to reduce materials such as A coustone mineral acous noise level within the room, reducing strain, tical tile, Auditone fiber acoustical tile or increasing efficiency and concentration. Pewfatone metal pan t/lc. This service is The sound absorptive tile chosen will de offered free, with no obligation to school. pend on its particular characteristics for Areas that need acoustical treatment most: use in the room--the beauty and incom Clouroomt In this most crucial area of the school, an absorptive material on the ceil ing will reduce the general noise level and eliminate reverberation to make the teacher's job easier and more effective. Corridors Absorption of noise in these uni versal trouble spots is a MUST in schools to lower noise level and reduce carrying of noise from one classroom to another as no amount of "policing" of students can do. bustible qualities of Acoustone, for in stance, handsome modern appearance and economy of Auditone, extremely high ef ficiency, an<l soap-and-waler washabilily of Perfatone. All are rapidly installed and may be painted or cleaned without materially impairing sound absorption. A complete school and university check list showing types of sound treatment re quired may he had free by writing to United States Gypsum Company, Depart StoJrwelJ* Second only to corridors in cre ment 136,300 West Adams St.,Chicago6, 111. ating noisy schools, these areas should have enough absorptive materials on walls, stair soffits and ceiling to obtain an 8 decibel re duction. Auditoriums Use of acoustical tiles on ceil ings helps correct reverberation time for speeches, music, sound films, etc. An acous- SOUND BUSINESS is prepared and published by UNITED STATES GYPSUM 300 W. Adams Street, Chicago 6, Illinois NOTICE ACOUSTONE, Ai/D/TONP AND PRfATONE MENTIONED IN THIS PUBU CATION ARE REGISTERED TRADEMARKS OWNED ANDUSEO BY THE UNITED STATES GYPSUM COMPANY TO DISTINGUISH PRODUCTS OF ITS MANUFACTURE FROM THOSE PRODUCED BY OTHERS. SOUND BUSINESS IS ALSO A REGISTERED TRADEMARK. BB024 1419 7 m m m 9 < *### t ( < 9 ,k. 9 9 9 j 9 PERFATONE T'S the last word In high sound absorptive efficiency and I low cost maintenance. Imagine being able to remove any 1 2"x24* area in your ceiling to reach wiring, plumbing, air conditioning ducts-- then replace it without repainting or maintenance cost! This money-saving feature is yours with Perfatone* acoustical tile construction. Perfatone consists of perforated metal units, 12"x24", backed by mineral wool sound absorbent pads. This gives you the unusually high Noise Reduction Coefficient of .85, combined with exceptional fire resistance, lasting durability, sanitation and ease of removal. The smooth, baked enamel metal surface of Perfatone may be washed or painted repeatedly--ideal for locations where dirt and grease are deposited on the surface. T. M. R*0. U. S. Par. Off. 9 9 9 99999 #9 Recent U*S*G Sound Conditioning Installations by Anning-Jofinson Co. FEDERAL RESERVE BANK Chicago. I/I. ' NORTHERN TRUST CO. . Chicago, III. f : : - : NORTH SHORE NATL BANK Chicago, III. FIRST FEDERAL LOAN & SAVINGS BANK ; : '. '. Chicago. III. * . .. BELMONT NATIONAL BANK - ,Chicago, III. ., CONTINENTAL NATIONAL BANK & TRUST CO. Chicago, III.- : CHICAGO SUN : Chicago, III. '' ~ . '. CHICAGO TIMES ; -' Chicago, III. 1 : : ' .. , v CHICAGO TRIBUNE, ' . Chicago, III.'. -`'Y 1 ; . UNITED BROADCASTING CO. i , - Chicago, III. - RADIO STATION W.G.N. ' Chicago, III. ; ZENITH RADIO CORP. . V Chfcago, III. . MOUNT SINAI HOSPITAL . ' Chicago. Ill, ' ... ' : PRESBYTERIAN HOSPITAL Chicago, III. UNIVERSITY OF CHICAGO Chicago, III. - ' ' NORTHWESTERN UNIVERSITY Evanston, 1(1. ROSARY COLLEGE River Forest, flf. ~ GLENBARD HIGH SCHOOL . Glen Ellyn, III. ELM PLACE SCHOOL i ' Hfgh/and Park, III. SUNSET RIDGE COUNTRY CLUB Northbrook, III. ' ILLINOIS ATHLETIC CLUB . - Chicago, III. UNION LEAGUE CLUB ; Chicago, III. . > ;, PUBLIC SERVICE CO. Northbrook, Iff. ; < ' WESTERN UNION .* ;-* Chicago, III. ' ..." ; , > UNITED AIR LINES i^ Chicago, III. "`A-", '. ; T.WA -'/'V ;,:K - ' ` Chlcogo, III. ' : ; / f- FURNITURE MART .. ; . . Chicago, III. . BORG WARNER CORP. . : Chicago, III. GLORE, FORGAN 4 CO. ; ` Chicago, III. ` . PEPSODENT CO. . ' Chicago, tit. .. ; v ' Chicago, III. I?/-. 1 RELIANCE MFG. CO. < WEST1NGHOUSE ELECTRIC V - Chicago, Iff. -. MFG.)C ` JEWEL TEA CO. ;. Chicago/ Barrington, III. , . CHASE, BA< BETHLEHEM STEEL CO. . ^'..` Chicago# ......... .. ' Chicago, III. : - V SOCONYVvACU UM-01L-CO," CORN PRODUCTSREFINING CO. : t vv* ' Arg^ lll> / A. B. DICK CO, > ; Chicago, HI. . '. halesIhuHtjr, " . ' ' Chicago/ iW./ v SPIEGEL*S^INC ifVj, Chicago/'J/^ it m v -Vt': . - r.,'1514 West Van Buren ^St^Cmcdgo^rlilinpis; _. ' , Telephone Chesdpiake.7020 '&, GYPSUM1 --RO--OF- iCONSTRUGTIONSl LIGHTWEIGHT, CONCRETE'_______ KAWNEER DOORS lXNDiGRfDS!1|f BU RGESSiCONFESSiO^ALSl'ANb^ BOOTH ... j .I Y \ ' ;. . SOUND BUSINESS 300 W. Adams St., Chicago 6, III. 5th Floor Return Postoge Guaranteed HISTORICAL FILE c^rr.: rfr. - ..../(a ; /c ffi'ctjc-f''011/ DO NOT DESTROY 03 03 Oro ro o