Document e17OrKnZ2xLGwZ4dowMbOBKZM

7*^ I \A I \ ) c? i X) V'. rt \~i * ^Bl cr aw. Vff: ' ,, (Sm- b~"....... '" Qjou'$ CHw c u aS btH&ovu * n . ^00mm\ WWHHFENN YYOOUURR HHHOMMEF of iks ncfruAje, IS PAINTED WITH DUTCH BOY OWNING a home of your own is one of life's finest experiences. And what pleasanter duty than keep chalking. This leaves a smooth, unbroken surface --an ideal foundation for new paint. ing that home spic and span--a picture of contentment And so the painter who is interested in giving you --always a place to he proud of ' ' generous value for your money uses Dutch Boy White-jp'Vh But if "cheap" pafnt.has been used, pride is due for a bad fall -- see "cheap" paint photograph at right. You'd never take a picture of a house which looked Lead. He mixes it to meet the requirements of yout Xparticular job anc! tints it to the exact colot jyou ask for. No one knows paint like a painter. like that.; .except to put in the "Rogue's Gallery". When paint cracks and scales like this, there's only one remedy- repaint! And that repainting job must include two costly "extras". (1) Burning and scraping oil the "leftovers" of the worthless paint. (2) Putting on an extra coat of paint--a new priming coat. "Whew!"gronns the unlucky owner,"Who said "cheap" paint was "cheap?" For real economy, keep your home painted with Dutch Boy White-Lead. This good dependable paint doesn't crack and scale. Instead, it wears down by a slow gradual If you prefer to pay for your painting by the month, talce" advantage of the Dutch Boy Easy Payment Plan. No down payment. Eighteen months to pay, in surprisingly small monthly installments. Check the coupon below for complete information. And regardless of whether you are interested in the plan, send in the coupon for a copy of the illustrated booklet,"The House We Live In." Tells how to buy a paint job, how to select the right color scheme, the right paint and the right painter. Address Department 2fS6, in care of the nearest branch. 'CHEAP" PAINT- "Quitting" already -~after only a short period ofservice. Right after this picture was taken, the paint had to he burned offat a tost of$60. Owner was also forced to Pay for a new printing coat. All this is expense he never figured on. DUTCH BOY -- Four old and sttll tn excellent c tion. House tn same staid "cheap" paint job. Not a of tracking and sealing, at repaint time, there will expensive burning off and m priming coat to Pay for. Du t c h JBo y *w h it e e }Vv|fiO0 PAINT'S OTHER NAME NATIONAL LEAD COMPANY, 111 Broadway, New York; 116 OakSt., Buffalo; 900 West 18th St., Chicago; 659 Freeman Ave., Cincinnati; 121J West Third St.. Cleveland; 722 Chestnut St., St. Louts; 2240 24th St.. San Francisco; National-BosronLead Co., BOO Albany St., Boston; National Lead & Oil Co. of Penna., 316Fourth Ave.. Pittsburgh: John T. Lewis Jk Bros. Co., Widcner Bldg., Philadelphia. NATIONAL LEAD COMPANY Dept. 266 (See list of branches at left) Please send me yout free booklet* "The'HouftEWe Live In", containing color scheme sug.gestlqniritnd : practical advice on interior and exterior painting. O Please include description of.Dutch Boy Easy Payment Flan ,, State- KDf)996f^---Collier's, Oct. 23. 1937 ' Saturday Evening Post, Oct. p Time, Oct. 4 OOOO-NU-OOOfllsno