Document dgVXRxn8ED0x73rXy8nE9o79

N23749 Th e S. W. P Published monthly l>y Th k Sh s h w in -Wil u a iis Co . in the interest* of their Agents. Printed on Tu b Sh r r w ix -Wil u a ms Pr es s , 31 MichigAn Sc. Cleveland, where all communications to the Editor should be sent VOL. V. MAY, tjoj. No. s THE FULL LINE. have been greatly encouraged this year by the action of so W many S.W. P. agents in carrying onr full line. Nothing indicates so well as this that the agents appreciate the strennons efforts that we are putting forth to make our entire proposition a profitable one to them. It certainly serves as a great incentive to us to study more diligently your interests. We strive constantly in all our plans and work to make your interests our own. We want our success built up on the success--not the failure--of others. We want onr agents to share our prosperity with us. We believe in increasing onr business by doing what we can to increase the business of those who trade with us. Our idea is to give help where we get help. ' There is no doubt about it--the agent who handles our entire line gets the greatest benefit from, the use of our extensive business system. Our aim is to furnish a complete line of paints and varnishes for all purposes, and to create a demand for all of them. There was a time when our work was largely devoted to making a market for prepared house paint. We have grown beyond that. Our object now is to create a demand for The Sherwin-Williams full line. We endeavor to make every article that bean the name of Sherwin-Williams so good that the use of any one of them will insure the use of the others. The idea is to make the sale of one S-W. article advertise the sale of every other S-W, article. And that is a good policy for every dealer, as well as every manufacturer. Further than this, it is better for a dealer to be identified with one strong, complete line, and push it vigorously, than to divide his stock and his efforts. It is for the same reason that we believe it is good policy for us to confine onr work largely to one concern in a district rather than to sell several. We couldn't do full justice to more than one agent; nor can the dealer do full jus tice to more than one line. Concentration and specializing produce results far beyond anything obtainable from divided and scattered effort. When we put out our varnish line we believed we could count on prac tically all our agents handling it. We have not been disappointed. It is true there are a few who have not yet taken hold of S.W.V., principally because they have been stocked with other makes. We look forward to securing their trade, and then we will have on the shelves of every agent S.W.V, as well as S. W. P. We are striving very hard to make good our claim that we can make our varnish proposition pay you just as well as our paint proposition, and that the two together will pay better than either alone. . We are greatly encouraged with our success in the varnish trade. It is 0007-SWP-000119927 7 Th e $. W. P. beyond our expectation. The proposition we offer the dealer is a great one. Some of the things that we are doing in this line we make special mention of in this number of Th e S. W. P. We have a good many plans under way be sides these. We expect to spend considerable money in making our varnishes go. We don't expect to make much money oat of them for awhile--not until we create a market for them. But we are confident the money we are spend ing to introduce them will come back, for the varnishes are so good they will make their way when known. A good article intelligently, vigorously, and persistently pushed will always make its way. Our faith in the truth of this statement is boundless. We have proved it in paint, we'll do the same in varnish. OUR FIRST REAL VARNISH BATTLE. By L. J. Fasquelle, Manager Varnish Sales Department. vs li , ' ^ TIE are just about to enter convinced of the truth of this state \Y upon our first real varnish ment. battle. Since we placed We, ourselves, are going into this S.W.V. upon the market, fight with confidence and with the de a little over four years ago, termination to win. We are enthusi we have been, you might astic over the line of varnishes we have say, simply feeling the pulse of the to offer; we are more enthusiastic over trade, to ascertain the demand for the outlook for a big varnish business; varnish of S.W.V. quality. but we are most enthusiastic over the Though we have for a long time corps of loyal, hustling agents we have made all the varnish we used, we are back of us. young in the sale of varnish. We We want first place in the varnish have, however, made headway that is business just as we have it in the paint truly surprising--headway that has business. We have the goods and the convinced us that there Is a place for organization with which to win it, and S.W.V.; and we are entering the field we know with your co-operation that this spring with a varnish selling or we Kill win it. We ask you, there ganization that is not surpassed by fore, to go into this fight with us, with any in the country. In fact, when it all the energy that you can command; comes right down to the moving of the we ask for S.W.V. the same support goods off the dealer's shelves, there is that you have always given S.W.P. no other varnish maker that can offer Assured of that, there is nothing on you the helps wc can. If you will earth that can keep us from the top. refer to pages 76-78 of this number And there will be just as much profit of Th e S. W. P., you will soon be and glory in the victory for you as for us. THE 3. W. P. PAINT AND VARNISH ADS FOR B Some suggestions for good "copy" to be turned over can be adapted to any style of display Paint Needs If you use paint, paint for any purpose, we can help you. We hare good paint for every paintablc thing--but only gttd paint. We don't keep the poor kind. THE SHEIWIH-WIUIAMS PAMIS . are the best we can buy. They give best satisfaction in every way. They cover most, look best, wear longest, ire always full measure, and moat econom ical. Color cards free. Mar-not A DURAB Doesn't sh readily. wearto whi Holds its time. Mad THE SHEH It's well evenly and --doesn't d Dries dus Ctn be wa |#Apii A 6000 HONEST VARNISH AT A POPULAR PRICE Can be uied anywhere. It will widiitsnd the sun and elements outside and the cleaning and scrubbing inside. It** well adapted for doors, store fronts, bathrooms, boats, carriages, or any place where you want a good, reliable job. Th e SHE/twut-WuuAiiis Co/s name would not be on it if it was not good. Paint He Paint your --it's cleane carpets or w Paint can germs. a The righ if it's good eleuniiuert Th e Sh e n w FOR AU KI are die saf nominal. N to paim, the sults at the Come in Paint Pride Ic is not wholly a matter of pride to keep your house well painted; it's uiw a umUcr uf protertion and economy. 01 course there's a heap of saiisf-iction in knowing that your house looks right. Th e Sh e r a /ih -Wil l ia k s Pa ih t makes good looking homes because its color* are cleanest and dearest, and because it lasts longest--in good con dition. It hold* its gloss longest and does not mirdcr, crack or flake. !i dries with air-tight film that keeps out the moisture and prevents d*y. Color cards for the asking. VARNISH You can he rvMilts in g the home i mililMS E The best va possible to m Kxf.ello i nary hard color, gives doss, It a Can be used 0007-SWP-000119928 7* t h e 8. W. P. PORTRAITS OF S. W. P. MAKERS. Mr. C. C. Ballantyne, Manager Canadian Division. ^ "^"*1ANADA and Canadians have Q played no small part In the building np ofTheSherwinWilliams Co. Canada as a market has shown a de cided inclination for paint products of the high quality of the Company's manufacture. Canadians hold prominent positions in the Com pany's general organization and have largely influenced its development and progress. Mr. C. C. Ballantyne, under whose management the Canadian Division has advanced to the foremost rank and is being guided step by step with the rapid development of the country, is an enthusiast on the advance of the Company and the growth of Canada. " One of the principal things," he stated recently in an after-dinner speech, " that has contributed to bring success to tbe Canadian Di vision is the confidence we have al ways had in the growth of our country --confidence which is possessed by every Canadian and which has done much to make Canada what it is to day." Mr. Ballantyne, though a young man, has had nearly at years ex perience in the paint business. He knows the business and the Canadian field thoroughly. He was born in Ontario and educated in the public school of that province and at the Montreal Commercial College. He began his business career as oflice boy with a Montreal firm of wholesale jobbers of paints and varnishes in 1882. From the beginning he dem onstrated his business aptitude and worked up steadily from oflice boy to city salesman. THE 8. W. P. In 1891 he became special city salesman for Montreal and Quebec for The Walter H. Cotdngham Co., the company which joined forces with The Sherwin-Williams Co. in '95 and whose president has since become our general manager. Mr. Ballantyne, a firm believer in quality and merit, found his connection with this com pany most- congenial, met with splendid success and was instrumental in building up a wide business con nection. He continued in this position when his company became identified with The Sherwin-Williams Co. and in 1897 was promoted to the managership of the sales department of the city of Montreal. A few months later he was again promoted to sales manager of the Division and discontinued traveling altogether. Tbe same success that followed bis efforts as representative attended his management and in May, '99, be was selected as manager of the Canadian Division. This steady advancement from office boy to manager of a division, embracing a territory that reaches from the Atlantic to the Pacific, means capability and honeBt endeavor. It ma is the time to letters." T means work an work. It mea succeeded in m each successive The manage Division called keep closely in the conditions o great provinces man of keen in ability. That the demands of t and rapid gro business--a de necessitated lar ufacturing and d conclusively pro Mr. Ballantyn pany and believ is convinced t await the efforts adian trade in h ducts. IMPORTANT NOTICE. It is vtry important that coupons turned in by the painters for the free samples ofKopal andExcello varnish be returned to us just as soon as they are redeemed. We keep close tab on each painter DO IT NOW Adopt the follow-up postal cardplan now. Send in vour order today. to whom the co we do not receiv sonable length follow up the p go to your store ple. So if t promptly maile we do a whole writing and, p the good effect o Send in you are handed to You'll save us you'll also ge number of samp 0007-SWP-000119929 74 Th e s . W. P. THE MANUFACTURING END OF S.W.V. By J. C. Beardslee, General Superintendent Manufacturing Department. r-t n " HE reason why S.W.V.,-------------------- taken from the manufac turing point of view, is C SURE TO READ more likely to give S.W. P. agents and their customers general satisfaction than what the painters say about Kopal and Escelh, page yp. any other varnish, lies in the simple fact that we have probably given the subject of the proper method of manu facturing good varnishes more con a complete and elaborate system of scientious attention than any other sorting and testing the material after maker. it reaches the factory enables us to The manufacture of varnish is not secure with certainty the bist for onr altogether a difficult thing to under purposes. stand. It consists of the putting to Next to the knowing bow and the gether of linseed oil, gums of various proper selection of materials comes kinds, and thinning the resultant with the question of proper appliances. I turpentine for the good grades and can say to you with all confidence and benzine for the cheap grades. The conviction that, without question, our real varnish, however, lies in the varnish factories are among the best mixture of the oil and the gum, and it equipped in this or any other countiy. is on the knowing how to combine Our appliances are the most adaptable these two properly that so much of for good varnish making that can be good varnish making depends. procured. The whole subject of satisfactory varnish may be largely covered in the question of right material and the proper way to use it. It is on the point oiknowing how to make best use of our materials that we begin to di verge ftom other varnish makers and But good materials, proper appli ances, and the knack of knowing how would not produce the best results if they were not backed up by eternal vigilance in watching the varnishes after they are made, in order to make sure thatthey are ripe and rightin every to take a stand by ourselves, based on the experience we have gained through long years as users of var nishes in paints and the consequent knowledge such experience gives. With a thorough knowledge of good varnish requirements to guide us, it has not been difficult for us to go into the market and obtain those materials respect before they leave the factory. We never draw any varnish from the storage tanks until we know from actual demonstration that it has all the qual ities that it should possess---until we are thoroughly satisfied in our own minds that it is the very best varnish it is possible to make for its particular purpose and grade. that are calculated to produce the very best results. We do not, however, depend alone upon our knowledge of what good varnish material ought to be in the selection of right gums, etc; You may take my word for it that there are no better varnishes made, and you can enter into this campaign with every assurance that the goods will back up your fullest confidence. THE S. W. P. KEEP THE PROPERTY OWNERS' NAM The "personal letters" will help you round out the trad and do the biggest paint business you have eve n-Tk, HE property owners' names T are coming in thick and fast from every section of the United States and Canada. We are writing thousands of letters every day, and are very pleased that the S.W.P, agents are taking such good advantage of this part of our advertis ing system. . We can not say too much for the "personal letters." We can not preach them too often to you. They are such powerful sellers of S.W.P. and our other lines, and prove so strong an advertisement for an agent's 'general business that no man who is out for every dollar's worth oi trade in his territory can afford not to use them. Keep the property owners' names coming, and keep on keeping them coming. Have your eye on every piece of paintable property in your "t h e c o n s WATER W THE HAR Wear away (instant news Use the electro town, and the m any painting is thought of, send owner and let us Go farther than names of alt ho town that have p be painted. We series of letters t for your introdu fair show of mak We are enclos owner blank wi S. W. P. Make completely and mail. Do it tod to do it note. THE SPRING PAINT CAMPAIGN -y J*L .. "HE spring paint campaign has opened up in a way that fills us with courage and makes ns very sure that we need have no fear of 1903 being the greatest year for our agents as well as for our selves. We are particularly pleased with the co-operation we are getting from all sections of the country. Never be fore was there a season when the agents took hold of the paint propo sition with so much vigor and with such determination to make the cam paign a memorable one. We want to th for the splendid ing. Keep it u This is the t after the paint vigor that you something more ever done befo point to put int you can the spe outlined in the S. W, P. Ther S.W.P. hustlers Push, pash pa it pays. -- I r 76 THE S. *. P. VARNISH ADVERTISING THAT REACHES YOUR TRADE. By Harry Dwight Smith, Manager Promoting Department. O varnishes are more ef mail, direct to your varnish trade. N fectively advertised for the We believe this is the most effective benefit of the dealer than advertising we can do. It's the most The Sherwin-Williams expensive in first cost, but it brings Varnishes. the biggest returns and pays best in the end. That may W e are sound like careful ad a sweeping vertisers statement, and you but I firmly maybe sure believe it is we would the truth. not con When we tinue to put entered the big appro- varnish pri ations fiel d we into this saw an op Some of the varnish advertising that has been going direct ad portunity to through the mail to architects, vertising go after the if there was trade for our dealers better than had something else that would pay us ever been done before. We've been better. at it hard ever since, and this year We have made such advertising a finds our varnish campaign a hard one matter of special study for a number of to beat. years, and are ready to back it against It is our policy to go through the anything else--if it's done right. l ... --- rv. Three 0] the varnish Utters to painters and contractors and the booklets that accompany them. l JL_. 0007-SWP-000119930 0007-SWP-000119931 Th e S. W. P. 77 A few of the mailing cards used in our varnish follow-up work with painters and contractors. There are not many persons who know what it really means to "do it right" in mail advertising--the sys tem and organization necessary, the planning and detail attention that must be given to it. We do not know it all by any means, and are constantly learning and making improvements. At the same time I wish to assure every S.W.P. agent that we are doing things pretty nearly right now. We have not seen anyone, in any line of business, who has the work down as pat as we have. If you could spend a day in the Promoting Department of any one of our division offices you would realize that there is plenty of reason for such a statement. A great part of our Promoting De partment strength has been turned into varnish work. We are going after the business for you with some of the most effective mail advertising we've ever used. The follow-up sys tems cover work on painters, contrac tors, architects, and household con sumers--the users of varnish in your own immediate locality. And every piece of this advertising goes direct to a home, an office, or a shop, and into the hands of a person directly inter ested in varnish. Examples of a few of the letters, booklets, mailing cards, etc., used in our varnish campaign are shown on these two pages, but they don't any where near illustrate the real system and work that our campaign means. Spring series o) advertising covering the Six 'Big Varnish Specialties now ' being mailed to a big list of painters all over the continent. 0007-SWP-000119933 7 Th e S. W. P. If I could sit down with you and point out just what we do with each piece of advertising shown, how we plan it, how we prepare it, how we keep the lists of your painters and other pros pective trade, how we send the ad vertising out, etc., etc., I know you would want to co-operate with us more than ever to get it going into your town. Some of it goes there whether you handle our varnish or not. For in stance, every painter whose name has ever been sent us by an agent or through our representatives--is now getting the Six Big Varnish Special ties series. There are many thou sands of such names all over the con tinent. Some of them have been get ting special advertising from us on Kopal, Excello, Shellacine, and other lines, but that makes no difference-- they are all hearing from us now on the Six Big Ones. If you failed to furnish us with a list of the desirable painters in your local ity, do so now. We can send them personal letters, booklets, folders, mailing cards--a long line of adver tising that will not fail to get business for you. It will all be sent out in a systematic, well planned, and care fully executed manner. It will get results and build up your varnish trade. One thing it is important to remem ber: Although such mail advertising as the Six Big Specialties series may be going into the town of the agent who does not handle our varnishes, there's a great lot of other effective varnish advertising that can not go there unless the varnish is on the shelves. So if you are not handling S.W.V. now, it will pay to write us today for further details of our varnish adver tising campaign. TALKS WITH CLERKS. By an Old Retailer. longer I am connected with this business the more enthusiastic I become. There is good reason for my enthusiasm. We are doing the best business in our history; we are being splendidly supported by all our agents, and their clerks, too; and there is the brightest prospect for a continuance of the grand headway we have been making, pardcnlarly since we have entered the varnish field to win. This varnish campaign we are start ing has brought to life again my old fighting spirit. I want to get into the fray myself and put my shoulder to the wheel and make it turn so lively that "the other fellow" will wonder where the power comes from. Perhaps you would like to know w here the power comeB from. It is in S. W. V. itself--its good quality--its reliability--its uniformity--and in the advertising that is back of it. I want to tell you right straight from my heart that you can place your en tire confidence in every can of S.W.V. --it's good varnish, every bit of it. It ought to be good. I wish 1 could take every one of you on a trip through oar varnish factories and show you the splendid facilities we have for making good varnish; and the ex haustive tests that are made to be sure that every can of S.W. V. is right-- right in every way before it leaves the factory. Place S.W.V. and S.W.P. side by side in this glorious spring campaign Th e S. V. P. A PLAN THAT GETS THE VARNI HEplan offret distribution of samples of Kopal o r ers is a winner. It is landing orders every day fo have taken advantage of it. Here are copies of so from painters to whom the samples have heen se you that the way to get the varnish business in you selfofthis splendid advertising system. Pandora, Obit. Excello Varnish is all you claim it and a little better than that. 1 find it a good rubbing body and takes a high polish. F. W. An d e r s o n . Kansas City, Mi. We have tested the simple oi Kopal Varnish and find it can|t be equaled for the minimum expense as it gives a good finish, fine gloss, and has all the qualities the skilled mechanic would demand. light in color and worts easily. Should be pleased to recommend it as a good durable varnish for the price. We s t e r n Sic n Wo r k s . Gisbtn, Ina. I have put your Kopal Varnish to a very hard test, and it has proven itself equal to the task. 1 think Kopal the best varnish in the market for the price. Pe t e r Win e b o e n . Austin, Texas. I received a can of var nish, one pint, free from Mr. Miller and ! find that Kopal Varnish is good enough for any man or lob. It is a fine varnish. J. B. Ch e e k . Goshen, fnd. The sample can of Kopal you sent me is all right and if the varnish you put up far the regular trade is as good as the sample, I can recommend it as a first-class article. G. W. Mo o r e. Minneapolis, Minn. We have given the sample of Kopal Varnish furnished by you a thorough teat, and find it equal to any and superior to many higher priced varniahes for the purposes required of it. We will use it exclusively on all our varnished signs as long as it retains the desirable qualities found in the sample can. Th e Fo r t ie r -Gr e t t o n Co . Calebnot, N. H. Kopal is just O.K. Will be s.ure to give good satisfaction wherever it has a fair trial. E. L. Ho l d e n . Stockton, N, F sample received an u all right. I don't think you va no equal for what Buffalo, Ji. Y. for general use, and can recommen a good varnish. Karnes, Texas brands of varnish, per quart, hut hav as line a finish There is nothing Pandora, Ohio good satisfaction finish, and am we you for the sampl Karnes, Texas. ple of Kopal Varn varnish. I can c it. For furniture be beat. When will use it. Arlington, Mas f le of Kopal Varn t does not mark lustre; dries har good quality tha find anv fault with and I think 1 w any other, Usin years, I ought t varnish. Union City, Ind varnish. I have find it to give go tical painter and varnishes for 5 ye Ifyou have not yet taken advantage of the free sam for full particulars. 0007-SWP-000119934 So m s. w. p. SUCCESSFUL S.W.P. AGENCIES. Kurtz Bros.. Mattoon, III. success of Kurtz X Brothers, S.W.P. agents, Mattoon, 111., in winning ior themselves in the short ___ space of three years the largest punt business in their territory is a good example of what can be accomplished with a high quality article backed by confidence in the goods, perseverance, and the right sort of energy. They have been successful, not through any secret methods, but through big, whole hearted, live work; by going out after the business, by getting there ahead of their competitors, and by having the fullest confidence in their ability to win out in the face of the strong competition that opposed them. In a letter which they recently wrote us they tell the story of their up-hill fight so interestingly we could not do better than let their own words convey to you an idea of the princi ples underlying their business, of the enthusiasm, ambition, and aggres siveness that have made them, young as they ate, the best known and most successful hardware and paint dealers in Mattoon. "We retrained from putting1 in paint fnr three years," (hey say, "until we were certain what line to put in. We wanted to make no mistake. We determined to sell only the best, and after investigation decided upon S.W.P. Previously, we never handled lead and oil, or any paint; since, S.W.P. has been our only paint. "We encountered much opposition at first. Mattoon waa tied to lead and oil; the prejudice of the painten was hard to overcome, but we were not discouraged. We felt that we had the right paint and we knew that if we got it (airly started, it's good qualities would soon force it to the hunt and beat down any arguments that might he used against it. _ "So we began an active advertising cam paign. We adopted as our main idea, 'S.W.P. at Kurtz Bros.' We determined to make that a household phrase--to make it a by-word, and the lint thought to come to one's mind naturally when paint was thought of. The countiy fences were cov ered with home-made signs reading`S.W.P. at Kurtz Bros.'; large posters for bill \ Menu at S.tP.P. banquet given by Kurtz 'Bros. THE 3. W. P. board work and 4,000 small posters for other distribution told the same story. A whole page in two daily newspapers carried the tidings to the houses. One special window devoted to paint ail the year round, changed every Friday and dressed for public days and to suit the time of the year and all occasions formed a link in the S.W.P. chain we were forging. Each par ticular window display is devoted to some particular paint with sign and some appropriate article painted with the paint displayed. To supplement this general work we mail every Saturday a series of special postal cards to every possible paint user in our territory. We also use to the fullest extent the advertising supplied by you. Wearestrongbelievers in personal work, particu larly in the paint-selling value of the `personal let ters. ' "We realize that no mat ter how strongly we adver tise, if the appearance of our Partial view 0/ faint sto store and our stock does not strongly support our statements, we canot hope for best re sults; therefore we aim to maintain our paint assortment in.good condition always. The ' "In conclusion, judjeious and co asking more mo other dealers aske paint stock is carried in the front of the store, and is placed in charge of one sales man, who is held responsible for it. "A yearly banquet to friends and em interest you to kno house is over twen we have been in nearly eleven year ployees is a feature of our work which we find pays us well. It is a strictly paint affair, as you will see by the menu. Kurtz Bros, their record w Menu h k s t To a t (`ream ofTomatx S<mji business for 190 of more than 1901. Pirtklct* OJires Celery Tip* Enthusiasm a sec o nd c o at koiisl Turkey Oyatvr Dressing GiUct Gravy Mashed IVimcts rfitnbcm Jelly Frewfi Peas Bread ;uid Huitcr THIRD COAT Plum Pudding Caramel Savvc Fruit Coffee Cigar* `He thm Mo like same sh Use the new to sound the 0007-SWP-000119935 S3 THE S. W. P. Aii .S'. IT. P. House. Resilience tf Ur L. M. Moragues, Untile, Ala._ Vedf.gjr; trimmer, 483; task and mouldings, 382; tlindr, 37/; perch eatings, 404; perch fleer, 47. THE Bid SIX ARE WINNERS. ^""'OT a day passes without N our receiving assurances oi the complete success of The Six Big Varnish Spec ialties. The line is forg ing to the front rapidly, both individually and collectively, and is proving to be the biggest kind of a drawing card with the painters. We look for the Six Big ones to go ahead still faster in the future than in the past. We ourselves are putting greater effort in their sale. Every article in the line ij just as goad as it's possible to make it--there are no similar priced varnishes sold today that have so much merit, so much selling force, or that are advertised and pushed so strongly. You're missing a big opportunity to reach the painters in your territory if you are not selling The Big Six. THE S. W. P, USE THE LOCAL COLUr They Afford Good Opportunities for Reaching Y rt-J-L UCii can be done through a four line local. M people and reach persons often to whom t appeal. In every case references to your p columns will supplement splendidly the goo your regular advertising space. Perhaps used or may suggest good copy for the purp It's not the print thit costs the least per gallon that is cheapest. It's the one that spreads easiest, coven most, wears longest. That paint is S.W.P., sold by--------- Given half ach will bear out ev made for them. on quality and m Many so-called floor paints won't stand the walking. The S.W. Inside Floor Paint is made for floors and nothing else. It is made to walk on. ----------carries ail The S.W. Floor Finishes. The day of the dusty carpet, the dirty floor, and the scrubbing hrush have given way to the rug that can be shaken in a minute, the painted floor, and the duster. The Sherwin-Williams Floor Finishes are made for finishing floors in any style de sired. Sold by---------- ----------wants e know Diy-o-nit diyer, recently p SherwiD-William go and talk to h vinced it is the be Do you, as a what paint satis money, worry a and S.W.V. sold There are many things about the home that could be brightened and improved by a little paint. The Sherwin - Williams Family Paint is made just for this purpose. Call on ---- for a sample card. Any varnish that comes under The S.W.V. label is good varnish. It means that it's The Sherwin-Williams Varnish. It means that it's an honest varnish. Talk with--------- about S.W.V. Millions of people use paint. Some use good paint, some use poor paint. Think ing people never use poor paint the second time. That's why --------- keeps selling more and more S.W.P. There's a lot of satisfaction in knowing your house look* right. S.W.P. gives that satisfaction. Sold hy--------- If you are thinking about painting, call and talk with --------- He will tell you about the paint that looks best and costs least--S.W.P.--It's an interesting stoiy. The force of an practice doesn't b at the houses in S.W.P. Talk w If after all you' or S.W.V., dro will convince you Don't rush into Make sure you Have a talk wit the paint that d money than any o As the real va iiama Varnishes --------- , they ate used. The S.W increasing daily. Be sure you're Deliberate before good, old-fashion pose, Tarnish. D with--------- about *4 THE S. W. P. A SIMPLE AND EFFECTIVE PAINT AND VARNISH WINDOW. Spend a few minute:! in die careful nrr.tugettient of your window display uud the result will reward } uu. No better investment am be made. It will pay you in spring paiut orders. Good windows are .1 very nemxary purl of every advertising campaign. They can bring husiae>> to your sinTe that might pass by and go to the "other fellow." The display illustrated here ran be secured by 15 minutes work. Drape the window; build platform "I three -icp*. with second and third steps built up in the centre: han<a general vamisli display card and a tin "Cover the Earth" sign us showu; and plane nans of S.W.l*. and the "Six Big Varnish Specialties," color card* and varnish booklets as suggested by the uigmving. S.W.l*. will appeal particularly to the property owner and the "Big Six" tu the painter. In your vurntsh campaign don't neglect the tradcftcuitig power it your window. Trim our to-day. 0007-SWP-000119936