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B. X. DO PGHT IB NB*XS 4 COHPAK? CHjWCALS & PXGWEMTS TSSPmmtl VnWXNffECN, DEMJttHB 19898
FEVISIOH 1/31/81
TITANIPM E1QXJEB; COMPETITIVE gJAUr?
Averaged ooopetitlve pigment quality data far domestic and selected foreign titanium dioxides are presented In the following fora;
Paint Grades
Page
Table X Table la
Table Xt Table Xla Table XXb Thble XXZ
- Chalk Resistant
- Chalk Resistant Grades in Trade Sales Bmlsion
Paint - Industrial and Trade Sales Bfcaaels -- Ehaoel Grades In Trade Sales Saulsion Paints - Waterborne Industrial Finish Grades - High FVC Plat 'feints
Plastic Grades
35
7
9
11
13
Table XV Table V Table VI
- Calendered Vinyl - Polyethylene - Polystyrene
Paper Grades
15-17 18
19
Table VU * Wet find and Coatings (including slurries') Table VXH Paper Laminates
21 22
Ink Grades
Table IX
feble X Title XX
- Oleoresinous
- Rotogravure - Flexographic (polyamide and aqueous)
24
25
26
Grade Conearlgons
Table XIX - Domestic - Rutile Table xm ~ Domestic - Anatase Table XIV - Poretgn - Rutile and Amtasa
27 .28
29-31
These tables are guides to normally-ejqpected quality relaticnBbips of cwpetitlve products to their approximate Ti-Pure titanium dioxide ccunterperte.
Any particular oode has a range of quality that depends on the test system; consequently, results of specific detenuinaticne spy not always agree with our averaged results*
Miscellaneous information, such as ASTM Specificaticcs and key laboratory contacts, Is listed on pages 32 and 33.
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El-Pure R-902 and B~960 are ccoparable In hiding potter end tinting strength In emulsion systems.
For exterior gloec Basket, R-902 and R-960, \ codes 08 and M, should.be promoted versus thehigh glass oorapetltlves*
R-SW2 provides ecopemble hljgi gloss levels for slurry
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Data in Table XI show that: Ti-Pure R-90Q is still our test offering for this segment of the jnaricet. Of the domestic products TronoW OMtoO* Cnitarw ofc-580, Titanox 2020 and .2090, send Zcpaque* RCEi-$ compete successfully with R-900.
Samples of Tioxide R8D6U we have evaluated indicate it Is an B--900(48) counterpart,
Among the various .competitive grades used in enamel systems we see evidence of package codes similar to cur own- values listed in these tables ara average data.
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tfclilce the.aUeyd systems, Tl-PuceW R-gOO, R-902, end R-9$0 shew ntn&nal differences In hiding power and tinting strength in emulsion systems. .The optical data in Table Ua and In T&ble la are cm the same nutnetrlcal teals.
Tl-Pure R-9^0 arid .R-9^2 are ocnpateble in -mansion gloss to their respective 08 and 48 pedcags oodes.
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In acrylic solution vehicles, hiding .power decreases with amount of surface-oxide treatment on the rutile grade; the reverse is true in polyester solutlcn vehicles.
(R-900, R-902, andR-960 types) all show similar gloss behavior in a given vehicle system. Onitarje C8-600, Zcpaqua RCL-9, and TranoiP C8-800 are among the best oarpetitive grades In the R-90Q/R-9Q2 category.. Standard quality (01 package code) Ti~Pur^& grades perform well. Dee of Ti-Pur^*' slurry grades generally provides hiding power equivalent to that obtained frco corresponding dry Ti-Pure grades, but gloss tty be different, depending on the vehicle system. Other important points to keep in mind: ill waterborne vehicle systems within a given polymer type are not equivalent, so Table ,X2b should be considered only a guide. Changing vehicles may affect biding power* gloss, and dispersibility more than changing pignente (among the Outdoor exposure information indicates that chaUc-resistaree of rutile grades in waterborne Industrial systems parallels that shown in trade sales or conventional eolventborne industrial vehicles.
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Htna Pro SLAT PAINT GRADES
Xbta .ln Table HI sheer:
Tl-Pare R~931 1? our best offering for this sequent of the aarket. Package Code 2$ {102 ram. Tinting Strength) should Bhpw equal performance to the best dry oconetitlte sample- *n have evaluated. Package .Code 01 (96 min. Tinting Strt 14U1) congre8 favorably with average cpcpetitive performance.
Ifoitane OR-573, Troncac' CR-&3, Tltanox 2131, and Sopequc* RCL-3 also shew excellent prattles and average 2-4 points higher OEM than R-S31. For customers preferring bluer .indertene, Tf-i*ure -933 should be promoted.
These tables are guides to normally expected quaiii j relationships of couipetitive products to .their vrrroxiihte Ti-Pure^ tltaniua dioxide counterparts. Pry particular code has a tangs of quality that depends .on the test system; consequently, results .of specific determinations may not always agree with our averaged results.
The tendency of these highly treated piesent grades U. lose hiding power when .dispersed under severe conditions should b taken Into ccnsideration when discussing these data. Ms feel that tiie results here represent the mxlmxn obtainable v'ji'j.?: under Ideal dispersed conditions. Pigments with similar tre&tanent levels are subject bo similar changes 2-'; hiding, however, surfactant and fluid demand of the specific pignut involved are the critical parameters.
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HIGH FVC FLAT PAINT
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PLASTIC CRAPES
Ti-Pure* TIO2perfonrance in Plastics Is dependent upon the system In which it Is used. We can take nfixlnurc advantage or this by remembering the following:
1. In Vinyl Systems
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a) Ti-Pure R-900 offers the best corblnatlai of strength, flocculation resistance, and plasticizer or soft stock
dispersibility In flexible vinyls. Ti-Pure P-900 is neutral in undertone. We currently do not have a blue undertone grade for flexible viryls except Ti-Pure R-101. It is less dispersible
than R-900 In these nlnlnum shear systems.
b) Tl-Pure R-101 and Tl-Pure R-100 are generally preferred In rigid systems, where a combination of high strength, good dry-blend dispersibility and know. weathering resistance are needed.
c) Tl-Pure R-9C2 offers Improved dirablllty at little sacrifice in
strength, and Tl-Pur^6 R-960 offers still better durability at j
lower strength. Soth of these have good soft stock and
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plasticizer dispersibility.
2. In Polystyrene. ABS. Polyolefin and Other Molding Systems
a) Ti-PUre R-101 and Tl-Pure R-100 are Ideally suited for general * use because of their high strength and excellent dry-blend dispersibility.
b) Tl-Pure R-902 and Ti-Pure R-960 offer excellent dirablllty and yellowing resistance, but with some sacrifice In strength and dry-blend dispersibility. They my also cause lacing in thin
film extrusions.
c) Tl-Pure R--99-4 offers outstanding color stability in melamine moldings and laminates.
Promotion to HIastless accounts Is admittedly difficult because the definition of the "best" pigment depends largely on the customer's systems, uses, and requirements. Our best strategy is to learn hie needs and to premote the product with the best combination of properties to fLll them.
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in k sYsrai .g r ad es Quality data on coopetltlve pigments encountered &t ink waters are simnacleeti according to Ink types, namely: Oleoreelnous Irka
(LitJ>3grs|^candXetiterpres8) Rotogravure (Packaging and Publication) Flexographic (Nanaqueoua and Aqueous O^pes
for .Packaging) lha date presented, although typical, nay not represent plgnent perforoance in seme of the specialized ixk foraulas, With the multiplicity of ink formulas. It Mould not be feasible to list pigment perforomce In each vehicle aystan. Therefore, the data given should be used merely as a glide for the selection of a Ti-Fure titanium dioxide for Frcmotioo against a specific occpetltlve.
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