Document da1EpLna17Z7dOx2jJJM072q9

Publications OILHEAjflNG/fr / AIR/oNBITINING' fueloil JOURNAL Published Monthly at 420 Madison Avenue New York MARKET: The oilheating market is a OILHEATING & AIRCONDITION closely knit 4-way market--oilburners, ING: Fueloil Journal covers this inte heating, airconditioning, and fueloil. The grated 4-way market. modern and progressive oilheating dealer It is the oldest paper in the field-- sells all four--a good oilbumer, using good established 1922. Editorially, it has con fueloil, firing a good heating or aircon sistently fostered every progressive de ditioning system. velopment in the field and it has encouraged From 1919 to 1930, the only oilheating the trend to the complete oilheating dealer. product sold by burner dealers was the Every issue is carefully balanced edi conversion burner. In 1930 the sale of torially to. cover the dealers' need for conversion burners represented 77.3 per usable information on all four sides of his cent of the dealers' gross income. business. By the end of 1938, the average oil Heating equipment manufacturers have heating dealer got only 28.7 per cent of long known Fueloil Journal as a power his income from conversion burners. But, ful sales aid. Its reader interest is unique beginning in 1932, he had added three among trade papers. other major oilheating lines--heating, fuel- circulation : Like its editorial content, oil and winter airconditioning. 1938 the circulation of Fueloil Journal is gross dollar volume of the average dealer carefully controlled to give complete cover was divided: age of this great 4-way market. A detailed Conversion burner units........ 28.7 per cent breakdown from the latest circulation statement (June-30p-X939) shows: Heating equipment, in cluding boiler-burner units.,26.2 per cent Power oilheating and airconditioning dealers and distributors... 11,905 Fueloil....................................... 28.5 per cent Key heating contractors, plumbing Winter airconditioning, and heating contractors, and engi neers 54 including furnace-burner Fueloil distributors, selling fueloil and units............................................16.6 percent range oil, and their branches______2,952 Accessory and heating supply dis In 1938,42 per cent or 57,141 conversion tributors; 1,081 oilburners were sold with new cast iron or steel boilers. In addition, dealers sold 10,934 boiler-burner units. Total boiler sales by oilheating dealers increased 11 Total dealers and distributors_______ 15,992 Power oilheating and airconditioning manufacturers and their executives, . 634 Accessory manufacturers_______ ;___ 298 percent over 1937. These dealers did a winter airconditioning dollar volume in 1938 of $21,324,383. Total manufacturers___________ ____ Total dealers and manufacturers, Per cent of total circulation_:____ 924 16,916 98.91 SERVICES FOR ADVERTISERS Key Market Studies. Other miscellaneous-___ ___________ Grand total..-_____ ________________ 194 17,110 Merchandising News. Specific Products Reports. Unit Sale Brand Preference Studies. Fueloil Journal circulation covers the oil heating and air conditioning field at the minimum rate per thousand copies. It will pay you well to get full details. Booklets, reprints of special articles. Write, wire or telephone. 1060 Publications HEATING 6-- VENTI LATINO 'w AIR CONDITIONING THE INDUSTRIAL PRESS.. . Publisher 140-148 Lafayette St. New York, N. Y. Heating & VENTILATING reaches the "key HEATINGS clude Degree Days and unit fuel con sumptions for win ter and a record of .VENTILATINGmen" of the indus try--the engineers, Degree-Hours for the hot months in contractors, and ... important cities. equipment manu AIR CONDITIONING Two pages of Refer facturers who have ence Data appear the final word in th$ monthly. specification, instal Every January lation, production issue is devoted to a and maintenance review of events and of mechanical equipment of inter equipment for est during the heating, air condi preceding twelve tioning and venti months, while from lating. time to time special An alert, authori issues and special tative editorial pro editorial sections gram directed by are included to qualified heating cover timely trends. and ventilating Notable in this re engineers assures spect is a special reader acceptance issue devoted to and continuous in apartment build terest. Regular fea ings scheduled to tures include news, trends, developments, appear in the July 1940 issue. This is personalities. In each issue a section is de illustrative of the care with which any voted to a comprehensive and concise re major trend in building types or construc port of New Equipment. Other features in tion is followed editorially. CIRCULATION HEATING & VENTILATING'S total distribution (May 1939)--10,124, classified as follows: Consulting Engineers (535) and Ar chitects (152) Engineers Employed by Consulting Engineers and Architects (178)............................... 865 Contractors (2046) and Engineers Employed by Contractors (400).... 2,446 Governments and School Boards, and their Engineers........................ 487 Public Utility Group........................... 691 Industrial Firms, their Engineers, etc. 825 Buildings, Real Estate Management Companies, their Engineers............ 571 Manufacturers of Air Conditioning, Heating, Piping and Ventilating Equipment, Their Officials and Employees (806) and Designing Engineers (411)................................1,217 Manufacturers'. Agents and SalesEngineering Firms (177), Sales Engineers and Salesmen (796)___ 973 Wholesalers (89) and Dealers (347).. 436 Educational Institutions, Public Li braries, Associations....................... 587 Miscellaneous and unclassified......... 685 "9,783 Field Staff, Correspondents, Ex changes and Advertising Agencies 341 TOTAL.................................................10,124 Subscriptions to HEATING & VENTILATING are $2.00 a year. Advertising rate cards, sample copies and market data will gladly be submitted on request. 1061