Document dYjg6qNEExvXXK371K04VxDdB

L IA08981 B , ii * i i iY I1i f! I gggRAL mtmof, zm Ii Tort, M.X. . April 13, 1944 A meeting of the members of the General Promotion Program mas hold ot the offlc# of th* La Ad Industrie* Association. low Tort, B.T., oo April 13, 1944, At S:35 P.M. T COMPAH lational Load Company lational Load Company lational Load Company lational Load Company St. Josoph Load Company United Stata* Smelting Refining k Mining Co. Xae. ESEiv#i*jY\i4 C. A. Gaattp E. J. Irrla V. but I. Bom E. T. Pa tor* ,, >* R. Taylor Arthur Kadnar, lac J. E. Cobbs, Jr. P. t. Vormaer, Secretary H. L. Zlegfeld, Assistant 8aerAtar7 The meeting as ealled to ordar with Mr. E. ?. Pa tars la tha chair. Tha Chalraaa axplalnad that tha Executive Coaalttaa of tha Load Industrial Association had astabllshad, at a meeting held oa Decanber El, 1943, an overall total of (51,000, approxlzatolp tha same amount as subscribed la 1943, for all Association funds la 1944. Of this amount, $65,000 had baan aar-carkad for tha Ordinary Rjiget of the Association, $50,000 had baan tent-tlvely aar-aarkad for tha Hatalllc Lead Products Pond, $53,000 for tha Agricultural Service fund ($33,00 to ba collactad fron aanbars, $10,000 froa unexpended funds, end $10,000 from the American Tur pentine Parsers Association Cooperative), $0,000 for the Rad Lead Pund, and tha balaaca, approximately $83,000, for a General Promotion Pund. Ba explained that tha Executive Committee felt that this General Promotion Pund should ba used to keep lead, la a general may, before tha public, alnce sufficient funds vara not available to continue the ahlta lead advertising or the large general advertising program suggested by our agency, Arthur Xodner, lac., last fall. Ba than turned tha meeting over to Mr. Cobbs mho renamed tha history of tha mhlte lead campaign, mhlch mas started on tha assumption that about $50,000 mould ba expanded each year la ad vertising mhlte lead to the public. Mr. Cobbs pointed out that the funds nede available for advertising mhlte lead had been as folloms t 1939 ............... $34,999 1940 *** $33,844 1941 ............... $18,034 194P............... $157,807 1943 ............... $114,54$ j mj u l . .jamiep vmsmm' f mmmmm/mmmm* LIA06982 m/m 'Tii- -imgii&i mta in'mNMjum.. ijmrHjMsv. * General Promotion Program - April 12, 1SU t This indicated a gradual curtailment of the program for varloua reasons until it waa suspended daring 1942 because of tba shortage of llr.aaad oil, container*, ate., which w&a beyond tba control of tba industry. Ba aaid that tba agenoy fait that tba whlta laad campaign ahonld ba eontlnaad regard- laaa of tba fact that manufacturers could not supply the white laad, bat be recognized tba practical reasons for tba temporary suspension. Bo strongly racovisndad that it ba resumed at tba earlleat possible moment. , Hr. Cobbs than mentioned tba general advertising mmmpalgn of $500,000 presented by tba agency last fall which tba Industry felt was too large, although highly desirable. Ba them said , that the agency had been instructed to attempt to adapt these campaigns to the $82,000 fund available. In doing so, it was felt advisable to convert it to a distinctive trade and techni cal paper campaign, the same general treatment being need in certain trade papers which reach broadly throughout industries who use or might use lead and with panel adaptations in certain other trade papers reaching specialized groups, such as the water works, plumbing, sheet metal, construction and marine industries, and painters and paint dealers. Mr. Bows and Mr. Gestty both expressed themselves strongly in favor of the eampelgn presented and Kr. Knust, likewise sup porting the suggested campaign, thought that the treatment would make It stronger than the usual type of trade peper advertising B with special copy in each field. SMr. Taylor explained that he had glvan Kr. Colcord a re- liminary description of the campaign that was to be presented and` that `Kr. Co"lcord f"elt thaitt hnils company wou`ld` not' contrib` ute to such a campaign. Apparently his reasons were baaed both on the feeling that it would be better to build up a reserve now for expenditure later and because he did not like some of the copy treatment. Kr. Peters stated that the St. Joseph Lead Company mas heartily in approval of the campaign proposed. Kr. Worms*r pointed out that of all the metal industries lesd was more in need of advertising than any other, in order to build up public understanding of the vast importance of lead to offset much of the unfavorable publicity arising from lnao- curate statements about lead poisoning. . Several of those present stated that it waa extremely necessary to Veep as large a campaign as possible running In order to protect the $800,000 investment which the Association B p? mmm PH . V- _ . LIA08983 awim-nr 1 ifrwfc,.iffcit^.jr^a3i-' - mm I 1 1 i I General Praeotlen Program -S- April IS, 1#44 already hid la white lead advertising end that this eoald he ' dene through trade paper advertising of the type suggested, , which will still keep the subject of lead before people who " influence the use of large tonnages of this netal. :. Zt was decided that the Secretary and Mr. Cobbs would present the proposed prograa to the Bagle-Plcber Sales Ceapasy in Cincinnati, and to Mr. Coleord at the earliest possible op portunity, so that a general agreement night be reached and the caapalgn could be started without delay since the year had al ready progressed so far. The netting adjourned at 8tb0 P.M. f Secretary I \