Document dYYv2Qe3jEx92Y2Zw8ZDYL1B0

t* . ' ' . SHERWIN-WILLIAMS FACTS - 1935 FORTUNE MAGAZINE Largest paint customers- 1,. Automobile) J 2 Railroads r 3, Building trados. Total paint bus.inoss S-W has Nearest competitor Next in lino - $350,000,000 per year . r 16?? of all - Pittsburgh 10/?) - DuPont j Mostly Industrial business S-W Business - Trado Salos - 66J? - - Industrial - ZZ% Suoh os food cans, radiators, tanks, hospital rooms, ship . bottoms, shcop, `rubbor produots inks No other Company sells so many difforent produots in so many difforent placos. Customers inoludo - Lucky Striko, Coca Cola, Shell Potroloum, Maxwell- " House, Goodyear, Surikist, Ipona, Brooklyn Bridge, Clovoland Street Cars, Philco Radio, New Haven, . ' - . Conn,, Ivors Pond Pianos, Packard Boforo 19Z9 - Repainting accounted for 75% of paint usod Since 192* - . " / " 90% . " ". . Chicago Plant turns out ono-third of all S-W Products, Export businoss only $1,000,000 of tho total $56,000,000 duo to policios of foreign countries, * .. ? je ' ' Assets include 135 patents at $1,00 oaoh, -_ S-W makos BCf% of all raw materials Usod - only paint company which fol lows this policy, . Oslo (Zinc Oxido and Load Sulphato) mado at 29-acro . plant Coffoyvillo ' ' By-products Paris Groon oxpandod to $1,500,000 In- '. - sooticido businoss .. Mr, G.A. Martin acknowledged Dean of U. S, Paint Industry, Born . in Montello, Wisconsin,. 1865; to school theroj at - 12 yoars of ago booamo mossongor boy in the Stook- yards. In- 1886 formed his own paint oompnny to supply Pullman. Purchased by'S-T? in 1888, Roso ' from Plant Manager to Wostorn District Manager, td Auxiliaries Manager, In 1916 booamo Vioo-Prosident - ih charge of manufacturing; 1921*Vioo-Presidont and Gone ml Manager of Company, - '* * f . ' ,, * mm , . Informal, avoids specohos, doosn*t like to-hoar ethors sound #ff. No business lunches, wants t* - rolox^whon eating, dislikos writing personal let- tors,* Ha8 lnko front home in Clovoland, owns 0007-SWP-0059400 :'K * 0007-SWP-0059401 r  % i, -2- (with his good friend Tom E. TTilson) 6,000 aore ranch in New Mexico, 125 miles northwest of El Faso. Plays golf, watches baseball, director of Cleveland Indians, also Goodyear, TTilson 4 C^,, Erie Railroad, Cleveland Trust, and others. Spends two-thirds of his time on the road, leaves the management up to a Board of Operators, Purchasing Pool, Sales 4 Advertising, Stock 4 Distribution Committees. Board of Directors has only three outsiders - Cyrus Eaton, Harris Creech end George T. Bishop, Subsidiaries - Handle own affairs, sales in particular, pnshing their own brandsj oonsidered best policy oontrary to DuPont, Financial re ports consolidated with S-F and Presidents report to President Martin direct. All use oommon purchasing, formulation, research and test station faci litie s , Sales - Expense on budget of 26% of total exponso. Country divided into 13 districts, 30 divisions; 500 salesmen S-17, 500 salesmen sub sidiaries. Reciprocity accounts for 5% of S-F sales, 50,000 hardwnre-paint department, lumber agents. 100 S-W Retail Paint Stores as a grewp successful. Goal - $1,00 per yoar per capita per district rafcely reached. In 1933 "Pot of Gold" oontest gave $60,000 in prize money to salesmen. Advertising - Expense on budget of 4$. In 1907 ran one of tho first color ads in tho Saturday Evening Post. Iussod 15,000,000 broadsidos a yoar; goes 50/50 with agont3 on annual distribution of 2,500,000 pamphlots. Technical Staff - 200 consultants available. Employee Relations - 6,000 employees in all Plants. No labor troublo oxoopt small strikes in Clovoland and Nowark easily sottlod. Benefit Association, clubs, oto, 436 - 25 Year Men, and 3-50 Yoar Mon, Fortune - S-F*s respectability from tho start forood tho standards of tho entire industry up. (HIM 0007-SWP-0059402