Document dYJ45nY4dd9pZQ5Y244vG1RNb

Reprinted from the January, 1928, issue of SPORTING GOODS JOURNAL Beat ammunition. e way to any ey. . . . Yet same. Records 1 S. shells and cartridges prove :--buy again and again. New o get--the old ones bring them jey can get U. S. Item in the U. S. line sells slice in one breeds confidence rs find that shooters believe in . One dealer remarks, "Once imunition--always U. $." advantage of this fast-selling There's no reason why you of the solid, steady business It's a quality line and a com plete line. Six different shells n a wide variety of loads. Every type of metallic cartidge in popular demand. n-> r*-> 'he famous .22 N. R. A. comes both nth solid build for target work and ollow-point bullet for small-game rsnfm^r. Time and lime again it has roved its superiority in the field and i the range. RIDGES Some of the Big Sellers! AJAX HEAVIES are the last word in powerful, long-range ibads. Progressive-burning smokeless powder. "Packed with the power of the thunderbolt.' CLIMAX HEAVIES--high-power long-range shells at a moderate price. They meet a big popular de mand. Progressive-burning powder. CLIMAX--the standby of a host of trap-shots and field-shooters.' A substantial, medium price shell for all-round use---that's the Climax. Loaded with stand ard powders.1 UEFIANCE^-tbese shells had a sales increase in 1927 that was nothing short of phenomenal. The unquestioned .'leader in the low-price smokeless field. .22 N. R. A. Jss the admitted favorite among .22 long rifle cartridges. Olympic champion! With it, record after record has been broken. IMPROVED HUNTING CARTRIDGES--These have no equal in the big-game field. High speed plus full bullet Weight. The popular Improved ThirtyThirty is typical. The line also includes the 25/20 and the 22 Winchester, both now loaded with our self-cleaning Iprimtng mixture. SELF-CLEANING RIM-FIRES--Brought out only last year, these ,22'a have already attained a big repu tation for both non-corrosive qualities and dependable ballistics. With such a line as this, do you wonder that we get enthusiastic dealer reports like those quoted here? Our nearest office will be pleased to give you full par ticulars about the U. S. line. Write today for our 1928 proposition.--UNITED STATES. CARTRIDGE COM PANY, HI Broadway, New York. General Selling Agents: National Lead Company, Boston. Buffalo, Chicago, St Lords, Cincinnati, San Francisco; United Lead Company, New York, Phila delphia; Merchants Hardware Limited, Calgary, Al berta, Canada, and Winnipeg, Manitoba, Canada. SHOT-SHELLS Dealers report wonderful results selling XI. Sigmmunition. Remarkable stories indeed, and they0)oint iqgtyway to any ambitious dealer who wants to make more money.. , . . Yet they are not unusual stories--you can do the same. j. BURNS has a store in Newtown, Pa. Three They find that U. S. shells and cartridges prove J years ago he started handling U. S. shells and up. Customers stick--buy again and again. New metallics exclusively. In those three years his sales customers are easy to get--the old ones bring them have quadrupled. to the store where they can get U. S. Anton J, Novak, Cicero, Illinois, has just checked up his 3927 records. He writes that his U. S. sales have again far exceeded his expectation. And he adds that ever since he began selling U. S. his sales have practically doubled each year. And H. R. Shepherd, who does a thriving busi Furthermore, one item in the U. S. line sells other items. Confidence in one breeds confidence in the others. Dealers find that shooters believe in U. S., first and last. One dealer remarks, "Once they shoot U. S. ammunition--always U. S." ness at Muscatine, Iowa, told us his record, too. He You, too, can take advantage of this fast-selling said he wanted us to know that in the past four line of ammunition. There's no reason why you years his U. S. sales have doubled four times. can't get your share of the solid, steady business How's that for selling ammunition? How's that this line builds up. for building up the kind of It's a quality line and a com business that puts money in plete line. Six different shells the bank? In a wide variety of loads. Pretty enviable records, Every type of metallic cart aren't. they? But they're not ridge in popular'demand. v- unusual records, by any means. Many other letters in our files tell of similar remarkable suc cesses that dealers everywhere are having with U. S. The famous .22- N. R. A. comes both 'with'solid bullet for target work and hollow-point bullet far small-game hunting. Time and time again it has Proved its superiority in the field and on the range. CARTRIDGES Q000-NLI-fl<KH) 14111