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NATIONAL LEAD COMPANY
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% BROADWAY
NEW YORK.N. Y.
UBLIC opinion, i
P it praised today i years mm were
If *y|r. b^a fickle thing. What
Then one day. one of'
trousers crossed at
of his tailor but the fashion may change
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Some things, he1
of people's lives as to
Lead pencils, rail: because public pul it simply, these
It Is this good precious asset. And.
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but valuable to the
reputaticn that white-lead ha
earned for faithful
shape of good wiO. J ZZ'ZZZZZ'ZZZ----------- -- stronger his good wJ .......-........T
the dealer who sells it, n the t will be his good will and tte
You will find
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if*iblic towards Dutch Boy wfct*-
lead will produce (
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DutcFTKoy Liquid Lead
The steady, satisfactory performance of white-lead has gained for it the Implicit faith of painters who have grown old in the business. The house-owner who wants to protect and beautify his home at tte lowest cost per year of service uses it for that reason. A great number of painters vt so acctstcmed to "Icsd-sncPoil'* that they'll never use any-* j thing etse. Bix if your customers-want a paint which is readyloaise. they can have it is Qitch Boy (jquid Lead. Not only that, but they will be getting the itme high quality of Tead-and-oil'* which their fathers wed before them.
By caterin* to both demands, the dealer hdpa build the good will which aocner or later meant Increased profits.
CummPrloswfAttch Boy SJ^uWl^d
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NATIONAL LEAD COMPANY
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BROADWAY_______________ NEW YORK.'N. Y.
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LiELiC cpirian, they say, b fickle thin*. Wh
P is praised caiay ay be condemned tomorrow. For "* yean met wore their trouser* creased at the aide*. Jim <x* day. of England* royelty appeared with hit trews* cursed a the (rent. It vu all due to a mauke oflajcaasrhrtl* idea became uiiversal. Sure day the fashion easy energe again.
Scrre chirks, however, have become so much a part ofpecpie's ir>t* as to be irrmuie to the caprice* of fashicn. Leadpexsl*. rsureads and rubber tires are hoe to stay beene pubac oponicn has pronounced them good. To put it sinT*?. these things have earned public good wiJL
It a tba good vdl that forms a product's meet pmkusassec. And rcc only is it precious to the product but valuable to the person who supplies it. Thus the refutation that white-lead has earned for izzrhi service b automatically bestowed cn the dealer who sells it. in the shape of good v\3. The better it is known the strops wui be his good will and the streamer ho gued vvQ the greater will be his accta*.
You w& find eftat the croncndbus gted will cJ the gwfiuc towards IXrtch Boy *Mtolead will produce sola of
Dutch Boy Liquid Lead
The steady, satisfactory performance of white-lead has grired for it the in-pJidt faith ef painters who have grown old in the business. The house-owner who wants to protect ard beautify his home at the lowest cost per yeer of senw* use* it for that reason. A great timber of enters are so accustomed to "fcaJ^niesf that thcyH never use any* thing el*. But f ycur customer* want a paint which is rewiy-ouse. they can have it in Dutch Boy lj*d Lead. Not only that, but they will be pst^g the same high quality of leao-arvJ-oif' wfach their fathers used before them.
By caterrg to both demands, the dealer helps bu*J the good vffi which aom or
hear means cxrcaxd prefits.
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