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Lead Industries Association, Inc. -
m Madison Aww New YoA. N. Y. 10017 TMapnona: (tit) OTMOM
July 25, 197]
s u bj ec t i
p u bl ic it y s t a t u s r e p o r t
SECOND CHARTER -- 197]
TO THE MEMBERS OP THE LEAD INDUSTRIES ASSOCIATION, IMC. l
We are pleased to wnd for your mltv, the Mcood quarterly report for 197] on LIA publicity activities. Xiao Included are photo copies of aeny of the articles froa our scrapbook.
I vould appreciate any consents you sight have on this report, and would also be pleased to hear from you if you have suggestions for Inclusion In our publicity progra*.
Very truly yours,
jrstla
Enclosure
fSUPruu ^
Jeroaw P. Ssilth Secretary t General Manager
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LEAD INDUSTRIES ASSOCIATION TRADE PUBLICITY PROGRAM SECOND-0UARTER REPORT April - July, 1973
Highlights of current publicity projects discussing lead applications...........in LEAD ACID BATTERIES!
* A feature story on the use of battery-powered epeeial-purpose personnel carriers to replace internal combustion vehicles at Morton Salt Company's Painesville, Ohio mine -- deepest salt mine in U.S., published in SKILLINGS MINING REVIEW.
* Two articles concerning the use of batterypowered buses to help solve the nation's mass transit problems, have been published in AMERICAN METAL MARKET, MACHINE DESIGN, and THE NORTHERN MINER.
A new 18-ft.-long pleasure boat that is expected to provide quiet for both fishermen and motor sailors. The recently-released article has been featured in THE BATTERY MAN and DESIGN NEWS magazines thus far.
A major release discussed the unique Consolidated Edison Cable Splicing School which specializes in joining, splicing and Wiping UNDERGROUND ELECTRICAL CABLES.
* A two-page feature describing the school and highlighting how students are taught to wipe lead-sheathed cable joints was published in the May 1, 1973 issue of ELECTRICAL WORU).
Festure articles on the use of SHEET LEAD SOUND BARRIERS fori
* A newly developed acoustical/thennal building panel used to quiet the sound of ductvorV and fans at the Long Island Lighting Company's Northport, N.Y. plant. This story was the colorcover feature story of the May 15, 1973 issue of ELECTRICAL WORLD magazine and it was also featursd as a one-page placement in PUBLIC UTILITIES FORT NIGHTLY, a two-page feature in METAL BUILDING REVIEW, a one-column feature in FACTORY, and a
3 three-column feature in AMERICAN METAL MARKET.
N 3502.01
* Montreal' Justice Building, which features the use of sheet lead sound barriers in the building's walls and at the partition line along the building's heating and air-conditioning system. Published in AMERICAN METAL MARKET.
A feature article concerning the introduction of LEAD CLAD STEEL
was given prominent attention in such magazines as PURCHASING,
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MATERIALS ENGINEERING, PROGRESSIVE ARCHITECTURE, CHEMICAL
EQUIPMENT and AMERICAN MACHINIST magazines.
Four recently-released feature articles, which have been distributed to a variety of monthly metalworking, design and engineering magazines, have been published in the daily newspaper, AMERICAN METAL MARKET.
V The articles include such subjects sst
* LEAD SHIELDING used for nuclear medicine shipping
% containers and shields.
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V- * LEAD CASTING used to produce an equestrian statue of the
.. the last King of the Americas, King George III. Toppled
from its pedestal by Revolutionary War patriots on July 9,
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1776 and chopped to piece# to be used for bullets, parts
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of the statue were unearthed near Wilton. Conn., where
they were believed to have been buried while enroute to
a Continental Army armory. k
* LEAD SOLDER PREFORMS used to mass-produce soldered joints for a variety of electronic and other products.
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l A feature article discussing the use of LEAD SHIELDING for an anti-skyjack X-ray device being tested for use at airports, has appeared in MACHINE DESIGN, SECONDARY RAW MATERIALS and ELECTRO MECHANICAL DESIGN magazines. LEAD SHIELDING also was featured in a by-line feature by P.E. Robinson in AMERICAN METAL MARKET.
The fourth article to be published discussing the use of CHROME YELLOW PAINT to improve highway safety has been published as a three-page feature in AMERICAN PAINT JOURNAL magazine.
5' Publicity announcing the Annual Lead Industries Meeting appeared in such magazines as WASTE TRADE JOURNAL, IRON AGE, METALWORKING INTERNATIONAL, AMERICAN PAINT JOURNAL and in the AMERICAN METAL
MARKET.
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Release* announcing the re-election of D. Broward Craig to president and chairman of Lead industries Association, Inc., appeared in more than 20 publication* including MINING CONGRESS JOURNAL, AMERICAN METAL MARKET, SCRAP AGE, THE NORTHERN HIKER, and ADVANCED BATTERY TECHNOLOGY.
'i The news release announcing the Second International Soldering Conference, which was jointly sponsored by the Lead Industries
S Association and the American Welding Society, appeared in more than 10 magazines including IRON AGE, WELDING JOURNAL, DESIGN NEWS, WELDING DESIGN & FABRICATION and AMERICAN METAL MARKET.
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A Eight papers concerning the use of lead in a variety of products and its availability were delivered during the Annual Meeting. More than 130 copies of the papers have been delivered to various editors.
Two literature availability notices were published in various magazines during the reporting periodi
'Publications and Films was published in more than 5 magazines.
* "Lead -- A Modern Design Material* was published in sore than 25 magazines.
Watch for publication of the following ready-for-distribution feature articlest =A4 l * Ninety Tons of Lead Batteries Provide Uninterruptible
Back-up Power For IBM Computers ;1
* New Motorola "Tweeter* Loudspeakers Feature Use of Lead Zirconate-Titanate
* The Extensive Use of Massive Extruded Lead Tubes For New Copper Mine Acid Mist Precipitator
* The Use of Lead Acid Batteries To Power New England Flood Warning System
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Second Quarter Susnary of Publicity Activities
Feature Articles Published................................. .... 19
Sews Articles Published (including literature availability announcements)...... 60
Feature Articles Completed................................. 8
Neva Release Completed (including personnel announcements and literature availability announcements).........................
10
Feature Articles in Preparation............. 7
editorial Request Responses..........................146
HOTEt This figure includes the more than 130 copies of papers delivered during the Annual Heating provided to editors at their specific request.
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TECHNOLOGY TRENDS
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APR 12 1973 [5iS]
A Cleveland Finn's Intro-Plant Bus
Is Powered by a Lead-Add Battery
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suaa<moM. tto loaf brfwteJtae aaanua nans
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I Ak z x ic a i Murr j o t ma l | April 23. 1973
Lead Industrie* Association Names
Mardick. Ramsey New Directors
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Craig to Head Lead A-ocialioo
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lead and zinc market:
Lead Industries Association
Re-elects Craig to Top Post
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