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SX-iTNICR FAINTS AKJilIT3CTiIFAL FI NTSKES 4 Chemists 3 Helpers Lower Cost end Better Louse Faints; 1 .nan A* Lower cost whites and tints, B, Better color retention. Go Control of ini Kiev/. Dc Special primers,, E, Moisture peeling,, F, Prefabricated houses, Hetal Protective Finishes, l-=-l/A man As Surface preparation, B, New fast drying shopcoats, Co Lead-free primers. D, Factors affecting corrosion., E, New pigments. Miscellaneous Finishes-, . 3/4 aan A, Ceicent `l Stucco. B, Freight Car Paints, Co Galvanized Metal Primers, D, Ship & hack and Service Station Finishes, Architectural Products s' 1- man A, Cheaper Flats, Be Washable Flats, ' Co "BULLA" Flat, ' Do. Harder F,& D, ' E, Faster Ovalite Undercoater, F, Ilore uniform Super White, G, Better Super WhiteEggsheli, H, Faster drying ^Dulite", I, Chalk resistant Brush ''Duco", -3, Faster Interior Gloss andSemi-Gloss, - 27 LHC 0070354 N50714 EXTERIOR Pa IKTS AND aRCHITECTURaL FINISHES GROUP 4 Chemists 3 Helpers This group is trying! 1 man I, ' To lower the cost axid improve the appearance retention and durability of house paints, They are working at this along the following lines! , A, Lowering the cost of whites and tints by further "" replacement of lead by titanium pigments and the use of soya bean oil, ' (Ilia Potential savings Whites 10/ per gal = $40,000 per year Tints 10/ per gala $20*000 -er year; 3, Improving the color retention of tints and solid colors0 lo By Lx'oadening the use of "Ti-Tints" to make color stable pastel shades, * ` (111, Straw- yellow Light blue and green "Ti-Tint" paints) 2, By introducing alkyds into P0P solid colors to improve color .retention, (111, Solid ooior greens, slides (K-46-43 T-& T vs P,Po) Justen's brown house showing work yet to be done (G-28-1) 3, By using special blue pigment suoh as Monastral to get dark Trim & Trellis BLues, - (111, Fading of iron blue and bronzing of . monastral,) '- C0 Finding improved methods for preventing mildewing " of prepared paints so as to reduce zinc oxide con tent with resulting lower cost and better durabil ity, ' (111, Mildew on house paint G-50-1 . Phenox vs control vs Mer-Q-Ree (bottom), t Do_ Developing special house paint primers to make better two coat systems and reduce peeling0 (111, Feeling from yellow pine with and without special primer, 2-1/2 years 45 Texas,) - 28 Xj MC 0070355 DUP150056134 3* Studying factors affecting moisture peeling of house paints3 F, Developing special paint systems for the outside of prefabricated houses, (Ill0 Blistering of Gunnison -sail section) (2 slides - G-32-3 32-2) lie To establish a basis on which proprietary metal protec tive paint can be sold involume at a satisfactory profit against the competition of cheap specification material. This includes developing improved and'more foolproof products and also collecting information which can be used to educate the consumers to use these materials in such a v;ay that improved service and not complaints will result fromtheir use.-, - They are trying to do this3 3/4 man A, By establishing the relationship between surface " preparation and corrosion resistance and supplying sales with information that can be used to per suade the trade to clear steel properly so that we can safely sell more durable primer of the " DU .iUX" type. This includes an extensive cooperative test with Bethlehem, preparing of our own panels end ex amination of field structures, (111, of effect of cleaning Panels at Phi la. Junction at Natchez * Baton Rouge (2) ' Greenville (1) Marine Parkway (3) Easton-Phillipsbuxg (3) - il/2 man 12 mo. B, Developing fast drying durable shop coats from ~ slkyd-raw oil mixtures or GF acids, (111* New 800 primer) Intermittent Developing lead-free primers from zinc chromate, zinc dust or other non-toxic pigments. These are needed for weldings (111, slides of red lead vs zinc chromate) Inactive Do Studying the factors affecting corrosion. Intermittent E, Evaluation of new metal protective pigments especial ly in cooperation with Krebs and the Exp0 Sta, - 29 - LHC 0070356 DUP150056135 Ill 1/4 nan 1 mo,, 1/2 nan 2 2LO; Inactive Inactive IV, To less? our iiie of miscellaneous exterior finishes, such as Cement 3r Stucco. Acid & alkali Resisting Paints, Karina Finishes," ate,, at as high a standard as possible by incorporating into them new materia Is as available and new formulating technique developed in the houcs paints and metal protective studies,, This includes*the following problems at present; * Ao An improvement in Cement 3c Stucco Paint by *" reformulating to a semi-allcyd basis, 3, Improvement of freight car and coal car paints TM- by refer .ulaticn to a sami-alkyd basis- C, Development of a lower cost galvanized metal primer by finding a substitute for zinc dust- D Introduction of chalk resistant titanium pigment " into Ship &. Deck and Service Station Finishes, To develop a certain number of interior Trade Sala3 and mill maintenance finishes of distinctive sales appeal and keep the remainder of these products at as high a quality and as low a C03t as is possible by introducing new materials as they become available and new formulating procedures, such as the substitution of soya alkyds for bodied oils and varnishes-. During the lust six months the following improvements have been made effective while replacing CV/0 with semi' allcyd formulas; ' 1j Ovalite Undercoater drying, sanding properties, initial, color and color retention,, 2, Floor St Deck odor, appearance retention., 3 Interior Gloss - initial color and color retention, gloss, drying and washability., A* "Dalits" gloss 'Vhite - Brushing, hiding, color and color retentions 5, "Dulite" Eggshell - Hiding, initial color and color retention,} 6., Brush "bucott - Chalk resistance of whiten tints. 7 One Coat Fnamel - Hiding, drying, color and gloss retention, wasnability, ' 30 - LMC 0070357 DUP150056136 1/4 man 3 mo. 1/4 nan 3 SO ; 1/4 nan 6 mo,. Inactive Inactive Inactive Inactive 1/4 man 2 mo? Intermittent Inactive s, Eliainaticnof 07/0 in major TradeSaies items? The following possibilities are to be followed up aa soon as possible; Aa Develop a lower cost flat wall /;aint thru the use of chiap soya-maleic vehicle and limed linseed oil, (C'.YO eliminated) (111... savings 11^ per gal. $45*000 per year) Ba Develop a cheap orthodox washable flat to match competitive quality: Our standard flats cannot be revised to a washable basis because washable flats to CK.s-.t competitive price and quality are low hiding. C, Develop .a ;,DUiL:a '' Flat sufficiently outstanding in. vashabiiity, hiding, flow and evenness of sheen to permit selling at a premium price as a compan ion to "DUi Ua " Super './hits Closs, . (Ill, Washing test panels) Do Develop a Floor L Dec's Paint of more rapid hard ening .possibly thru use of OF oils. Introduce yellow "Ti-Tint" into poorest F, & D to improve chalking, (111, Overnight dry by present I*', L D,) E, Improve the speed of hardening of Ovalite Under- "* coater especially in bad weather. Need to find way to make shorter oil alkyd resin primers which brush well and have good flow, F,, Improve the uniformity of levelling gloss and 3ag"* ging of "DULUX" Super White and related enamels by applyinyresults of theoretical dispersion study now under way. G,, Improve the leveling and brushing of "DULUX M Super " White Eggshell, thru U3e of different resins, ex tenders and dispersion control agents? Ho Improve the drying of "Dulite" by finding way to use shorter oil resins without encountering sagging,. I_, Improve the chalk resistance of Brush "Duco" by use of treated titanium pigments, (111. Brush Duoo chalking) 0 , Improve the drying of Interior Gloss &. Semi-Gloss by use of more alkyd resin, drier or other means, - 31 - LMC 0070358 DUP150056137