Document bawJ8Z5ZDbjm3EEVz54eD42Mg

Tta> 3torr of 3HXRVIHW1LLZANS 3IKCI 1666 Published by tb* Sharvia-Villisn Gospuy CUVBLUD, OHIO N11830 0007-SWP-000004712 CAPTIONS FOR `PICTORIAL BISTORT* SECTION OP THE 3T0HT OP SHERWIKaWILLIAMS xtxxx (a r t w o r k r e q u ir e d ) 1666 HBRRT A* SHERWIN entered the paint business in partnership with Trunen Dunham, at 118 Superior Straat, Cleveland, Ohio* They eold palnta, varnishes, oila, and painterar auppliea. pie fr. WBS (p. JO of book) 1870 EDVARD P. WILLIAMS Joined Sherein in partnarahip whan Trunen Dunhan A Co. dleaolved. The new firm atarted in businsss aa Sherwin-Villiaae A Co. at 116 Superior Street. Capital! $2000* pie fr WR3 (p. 51 of book) 1873 ` IN THIS ONI SMALL BUILDING on alte of preoant Cleveland Plant, Sherwin-Williaae began manufacturing paint. Pirat year*a produetion vaa 450,000 pounds of Oil Paata Paint. pio fr WRS (p. J4 ef book) 1875 TIN CANS in which to narket their produeta were first earni-- faeturad by Shorwln-Villiaas in I875. Capacity1 IJOO a day. (Present capacity, Ohieate Tin Can Plant, over 550,000 daily) xpiexfzoBehoMaae (eaonutoMSUftoaAaeyt J WORLD -- 2/4J, p. 5 1876 . HUNTING of color earda and labels was begun with two snail presses. Today, eighteen modern high-speed presses are requirad to handle this phase of Shorwln-tfilliana activities. pio fr Sob Was. (recent WORLD story) ' i860 Serene P. Penn bdoane a partner in the fira. The seas year , saw the start of naaufaoturing 8VP Outside HousePaint, and f purchase of land on Canal Street for -office and warehouse. ` . pic fr WRS (p. 52 of book) 1884 / CLEVELAND PLANT REBUILT, enlarged and re-equipped after dlsaatrous floe. Partnership dissolved, and The Sharwin^filliaas Coapany incorporated in July of this year. pis fr WRS T T 0007-SWP-000004713 2 1866 CALUMET PAINT OCMFANI f .story, bought from ths Pullman Co*, provided a plant in Chicago for rapidly growing Wastarn District. (This is now Building 18 of the Chicago Plant*) W0R1D - |/47 p. 10 1691 THE ATHERTON FAINT 00., in Voreostor, Naas*, boeaas tha first retail branch. Tha soeend branch to bo established was the San Diego Paint Coapany, in San Diego, California. pic fr WR8 T T 1892 WALTER K. OOTTINOKAM aoquired the Canadian Agency for Sherwin-Williaae products. This year the Company1 s annual sales passed the nillion-dollar nark for the first tine. pie fr WRS (p. 56 of book) 1695 "COVER THE EARTH" design first used this year for roadside signs and posters. The Walter H. Cottinghaa Co*, Ltd* organised to aanufaeture Sherwin-Williams Products in Canada. 1696 COMPUTE LIMB OP VARNISHES manufactured and put on the market. Walter H. Cottingham cane to Cleveland as General Manager of The Sherwin-Williams Coapany. pie fr WRS (p. 45 of book) plo fr WRS T t 1899. TWELVE TBIRTT-INOH S. V. standard uills installed in the Chicago Plant. Large-eoale manufacturing of dry colors was begun at the Cleveland Plant during the same year* 1900 NEWARK, N. J., PUNT conetrueted to aanufaeture paints end verniahee* A new warehouse in San Francisco, California, was alee eetabllehad this year. 1902 LINSEED OIL MILL built in Claveland. Foramen1a Club, organised in Cleveland Plant, waa the first of many cluba later established "! groups of employees. WORLD 5/47 p. 10 pic fr WRS T f 0007-SWP-0000Q4714 190? DRY COLOR sad UBSOTICIDS PLAHT3 built la Chicago. Opened branch office is London, England. Edward P. Willlane ditd after thirty*>thee yoare u * piaolptl la tho Company. WORM 5/47 p. 10 1904 COKVOTIOK AT CHICAGO to shew off now plant. RepreeentatiTea traveled in automobile* fran downtown hotel*, Bought nino at Magdalena. N. K., and sine exida oaaltar at Joplin, No. WORLD S/47 P. 10 1905 GEORGS A. MARTIH, formerly Manager of Trad# Saloa Depart ment, appolntod Manager of Auxiliarloe. Purchaeed buaineee of Lowis Borgor 4 Bona, Ltd., of London, England. pia fr WR8 (p. 77 of book) 1906 ZINC OXIDE SMELTER oatabliahad at Coffoyville, Eanaaa. Today tho Oeffoyvllle Plant oovara SO acraa, and produoaa laadad aino exida, lithopone, aino aulfato, eadmiia. WORU 11-12/44 p. lfl t 1910 MAHUPACTURE OP WHITE LEAD bp old Dutofa prooaaa waa begun in the Chicago Plant. In tha aaaa year, tha factory of tho Detroit White Load Vorka waa purohaaod. WORLD 5/47 p. 10 1914 CHEMICAL PRODUCTS DEPARTMENT waa oatabliahad in Chicago to naka dye* and intornadiatoa that wore no longer obtain* able froa Germany boeauao of World War I. WORLD S/47 p. 10 1916 GOLOSH JCBIUB E091MTXCH aolohratad Company'* 90th year. Henry A. Sherein, who contributed nor* to tha Paint Induetry than any poraon before of alnoo, died at tha ago of 74. pie fr WR3 T T 1917 KAHUPACTURS OP ACETIC ACID and lithopona waa begun at tha Chicago Plant. Tho Martin Sonour Company, of Chicago waa purohaaod by Tha Sborvlif#illiaa* Company. pie fr WRS T t 0007-SWP-000004715 4 1920 FIRST PUBLIO FINANCING wi done by the Company this year, with, the issuing of $15,000,000 of prafarrad atook. Aeaa Vhita Load 4 Color Works was purohaaad by Sherwln-W11liens. 1920 Annual Report 1921 NEW TIM CAK PLANT built at Chicago, and manufacture of cans transferred from Cleveland. Xaeeetieide plant erected at . Oakland* Quick-proeeea White Lead Dept* added at Chicago* WORLD J/47 P. 11 1922 LACQUER MANUFACTURE begun at the Chicago Plant (Buildings ^10-944)* Mr. Gottingham became Chairman of the Board of Oireetore. Nr* Georgs A* Martin appointed Proeident. WORLD 3/47 P. 11 1929 SIKTOITIC RESIN MANUFACTURE begun* Expanaien eentinuaa with purchase by the Company of The Lowe Brothers Company, John Lucas 4 Oo., Inc*, and V. N. lnwrenee 4 Co* pie fr MRS f f 1950 PAINT AND VARNISH PLANT established la Havam. Nr. Cbttlnglmn died, after a brilliant career in which he helped estab lish the Company as the unquestioned leader in Its field* pie fr MRS T T 19J1 LITHOFONE DEPARTMENT established at the Coffsyrllle, faunas. Plant. A complete lias of brushes carrying the nans of Sharwln-Wllllame was put on the market* ' ' 1959 ' '* \ DEHYDRATED CAST* OIL PLANE established at Clareland to supply the rapidly expending market for this now synthetic drying-oil* Shardya Plant established at Gibbeboro* 1940 / ARTHUR V. STEUDIL becomes President, succeeding Nr. Martin, who waa made Chairman of the Board of Directors after 50 years in the Company1a service. Style Guide introduced* WORLD 11-12/44 p. 18 '. T ' pic fr WHS T t pic fr WRfl (p. 5 of book) 0007-SWP-000004716 5 1941 fsmrreii. PRODUCTS PLANT at Chicago anlargod to produeo wattf _ ltoao for military purposts. ls-Tont, introduced this fur, ' Mt with fraatest consumer acceptance la paint history* WQRU3 5/47 p. 11 XJtt . aniaafiaHMnaiit;riMniiiuBiiaii]^nmiimn ' 1944 ; REV PLANT established at Sae Paulo, Brasil, Is ttaa fifth foreign sdbsidlary of Tha Sherwin-Mlllians Coapany to eons into being* Nr. 0, A. Martin diad at tha ago of 60. plo fr MSS T I 1945 PE5TR0T SOT INSECTICIDE, and Weed-Ho-More 2,4-0 Selective Weed Eiller put on tha aarkst far general aala by Tha' Sherwin-Wllliene Coapany aad all subaldiary eoapralas. 1945 REV POWER HOUSE oonstruetad at Cfaieafo, greatly increasing eapaolty of tha plant. Oibbtboro aad Bound Brook Plants raaodslsd and enlarged. Ratall outlata now total 150,000* WORLD 9/45 P. 15 WORLD 5/47 p. 11 OR BETTER PIO 1947 DEW WAREHOUSE at Cleveland Plant la only ons of aany extensive additions to faallltlaa at Claraland, Chicago, Nawark, Oakland, Loa Angeles, aad Msxioo City. pie fr WRS T T V 0007-SWP-000004717 OUTLINE OF HISTORY OF . THE SHERWIN-WILLIAMS COMPANY Insert itan at bottom page, at this location . 1866--Henry A. Sherwin entered the paint business by-jsiwing- emit in partnership with Truman Dunhamunder the name of insert at a : and G. 0* Truman Dunham & Co. at 118 Superior Street, Cleve- .......... Griswold land, Ohio. They sold wholesale and retail painta, var- ~ ............ nishes, oils, glass and painten/aupplies. Bought glass add apostrophy " from Day, Williams & Co., Kent, Ohio. make small p 1869--New Partnership formed including C. O. Griswnlffrsnrl A. T. Osborn. Erected small linseed oil works. 1870--Truman Dunham partnership dissolved, Dunham and Griswold taking oil business, leaving paint, etc., to Sherwin and Osborn. Edward P. Williams sold out his share of the Day, Williams & Co., glass business and __............... ... joined Sherwin and Osborn in partnership under the y__ ........... name of Sherwin-Williams & Co., 118 Superior Stretff^ omit hyphen Moved to 126 Superior Street. They started with jl capQ omit ital of >3>000. Soreno P. Fenn employed as bookkeeper, correct figure to $li,000 1871--Mr. Sherwin formed partnership with Murphey & Company of New York to manufacture varnish in Cleveland under the name of Murphy-Sherwin & Co. .' 1873--Began manufacturing paints in Cleveland in one small building on site of present Cleveland Plant. First year production 460,000 lbs. of Oil Paste Paint. Now thirty- insert at/^ t ^ 83 formula^, change to eight bmm factories^ New partnership formed admitting W. H. insert at t annually pro Glover. Capital 870,000. -<zr dues over one billion pounds. Inserts ;"I know of no way of Judging the future but by the past*" Patrick Henry ' Speech in Virginia Convention, 1775 i 0007-SWP-000004718 New copy: 187U insert at -foot Manufacture of tin cans begun. Hade ty hand by three non and bey. Chicago and Hubbard, Ohio plants new employ 500 people producing 500,000 plain and lithographed cans datip* *> **-**" - Printing of labels and color cards begun in a little root about 10 x 12 feet* Bob Joiner compositor and pressman, assisted by Ten Symes printer* devil* They had three or four small fonts of type and a rickety, pewer press. Now 275 people occupy 70,000 square feet of floor space in North Olmsted -- 15 modem high-speed presses supplemented by other equipment* 1876--The print; of eolqr c^K{s_and label; begun with two 3ow eighteen mo t'v'l/ 1877--Developed a new grinding mill. Mr. Glover's interests absorbed.!^* 18Z&-^arehouae established in Chicago, /f7 9 (*">1 1880--S. P. Fenn admitted into partnership. Began manu facture of SWP Outside House Paint. J. C. Beardsiee employed.. Bought land on Canal Street. Cleveland for office and warehouse. became/ it and Sntributed 1882--Moved office and warehouse to hew building on Canal mere tyfi^ snypther one Street. Turned over all retail and local business to stfnfard, . _ ,,, ,. , , , , .. . and/quaiitj\pr SnApaint and A. T. Osborn and A. Sherwood who opened retail store varnish products* on Seneca Street. Osborn retired from SherwiWWilliams Quit hyphen & Co. partnership. .. 1884--Partnership dissolved and The Sherwin-Williams Co. incorporated July 18, 1884. Capital 5300,000,,/ fXn- ployed firefieheiiust, Dr. Percy Neyman, Ph. D. of emit 2 words. . M. I. T.Disastrous fire destroyed much of Cleveland insert at * So far as is plant, brew and enlarged building and equipment pro- known first chemist in vided immediately. the P1*1* ndustry* . 1886-- Capital increased to 5400,000. 1887-- Established New York Office. H. D. Whittlesey employed. Employee's Mutual Benefit Society organized providing sick and death benefit payments to employees. . \ 0007-SWP-000004719 1888--Began manufacture in Chicago under name Calumet Faint Co. in a factory whiehnw bought from the Pull* man Company. * partnership *08*. --Discontinued Murphy-Sherwin Co. 11111 iiwih iann ufaaturing arrangementa. Opened branch1 in Huston. Capital, 8500,000. . quit as Indicated r emit and add as indicated 1890--George A. Martin employed as Superintendent of Calu met Faint Co. Organized Sherwin-Williams Transit Co., purchasing Steamer Lindsay for transportation of lum ber for boxes and later for flaxseed. The Company pass ed the $1,000,000 markin sales. 1801--First retail branch. *H>a Atherton Paint Co^t*.Worces ter, Maas. add as indicated 1892--Canadian Agency let to Walter H. Cottingham. Capital increased to $750,000. $M00.n0ft mark. 1893--Organized Cleveland Box Co. -for manufacture -of wood boxes. emit as indicated emit as indicated 1895--The Walter H. Cottingham Co., Ltd. and Cottingham Varnish Co. organized to manufacture Sherwin-Williams Products and Pratt Lambert Varnishes in Montreal. First use of "Cover the Earth" design for roadway signs and posters. Adopted as trade-mark in 1905 displacing entirely the Chameleon trade-mark which had been used prior to this time. :; -<>(I*) 0007-SWP-000004720 * 1897-- Established warehouse at Philadelphia. Advertising and sampling department moved to much larger quarters in new building on Michigan Street. Complete lunch room facilities provided for Cleveland employees, sup plying wholesome food at low cost, first Company lunch room. The Sherwin-Williams Co. of Canada, Ltd., or ganized absorbing The Walter H. Cottingham Co., Ltd. and (Nottingham Varnish Co. 1898-- A complete line of varnishes was manufactured and put on the market. Walter H. Cottingham appointed General Manager of The Sherwin-Williams Co. Mr. Martin be came Manager of Western District. Began issue of The Chameleon, a Company magazine for employees. Later superseded by the Sherwin-Williams World. 1899-- Began the manufacture of dry colors in Cleveland isi . ' a3 1900-- Paint and varnish factory constructed at Newark, N. J. Warehouse established at San Francisco. . 1901-- Capital increased to 81,500,000. Mr. Martin appointed Manager of Trade Sales. 1902-- Capital increased to 82,600,000. Linseed Oil Mill erected at Cleveland. Foremans Club organized in Cleveland. First of the many dubs later established among the staff. Oet-Tocether-Club organized in Cleveland Add following t 0007-SWP-p00004721 combine these two paragraphs putting P. Wms paragraph first. CoXor^f and Insecticide planty built in Chicago. {j5xtende4^1evelari<r"PlantI Opened branch office in London, England. Capital increased to $3,600,000. omit s and ccnmas revamp, sentence as indicate Mr. E. P. Williams died, having been a bumness ner with Mr. Sherwin for thirty-three years* hi capitalize H and put in peric succeeded by Mr. Cottingham as Vic^President. anit hyphen 'ogethep<Club prganized^in Clewjaild'.including aiit these two lines s ot nts"and'their**flrswari*tan^?r- 1904--Purchased mine at Magdalena, New Mexico and Zinc Oxide Smelter at Joplin, Missouri, beginning manufac ture of Leaded Zinc. 1905--Purchased business of Lewis Berger & Sons, Ltd., London, England. Mr. Martin appointed Manager of Auxiliaries. Adopted "Cover-the-Earth" design as add hew ecpy tradsmnark. 1906--Established smelter at CofTeyville, Kansas. Warehouse at Dallas. 1907-- Disposed of the Steamer Lindsay to liquidate SherwinWilliams Transit Co. Capital increased to $6,000,000. 1908-- Soap manufacturing department established at Cleve land. Arthur W. Steudel employed. omit hyphen Hand and erected White IsadJtlairt- omit as indicated in Chicago1: Mr. Sherwin became Chairman of the Board of Directors. Mr. Cottingham appointed President and ^Mr. Fenn Vice-President.relocate as indicated* ,, Increased capital to S8.000.0N ro V 0007-SWP-000004722 KMt* 1911--Sold Canadian District and Lewis Berger Sr. Sons, Lon- "" . don, to Sherwin-Williams Co. of Canada, Ltd. Pension Add new copy.- plan adopted. ..............- 1913-- Capital increased to 39,000,000.1 complete line of .j j nBW cot3_ wall paper was marketed through S* branches* . Vjr 1914-- Started Chemical Products plant, Chicago, manufactur ing Dyes and Intermediates, because supplies were no - 'longer procurable from Germany on account of war. 1916-- Company celebrated 60th Year of the business with Golden Jubilee Convention. Mr. Sherwin died at the age of 74 years having devoted 60 yean to the paint business. In that time he contributed more to the In dustry than any one person before or since. The sound business principles he established continue to guide The Sherwin-Williams Co., as the leading establishment in this field. Mr. Cottingham succeeded him as Chairman of the Board in addition to continuing as President. Mr. Martin becomes Vice-President. anit hyphen 1917-- Purchased The Martin-Senour Co., Chicago. Manufac ture of Acetic Acid and Lithopone established at Chi cago. Continued Acetic Acid manufacture until 1932. Lithopone continued until 1933 when production waa consolidated with new plant erected at Coffeyville in 1931. Capital increased to 321,000,000. 1918-- Standard tri-colored label adopted for all S-W Products. , 1919-- Purchased Hemingway & Co. plant. Bound Brook, N. J. Established paint plant at Oakland. -igjh- -. , \\ \ 0007-SWP-000004723 . add &a indicated: 1920-- Purchased Acme White Lead & Color Works, Detroit.New Acme Quality Faints* Inc* Mr. Fenn completed 60 years of active service, continu- , ing as Vice President and Director. Capita] increased to -s $60,000,000. In this year the Company did its first public financing in the issuing of $16,000,000 of preferred stock. From this date forward full publicity has been - given to the annual financial statement as the sale of this preferred stock to thousands of share holdera made it a matter of public interest. 1921-- Erected new Tin Can Plant at Chicago, transferring " manufacture from Cleveland. Insecticide plant erected at Oakland. Quick-process White Lead Department added at Chicago. `"7 77.V." 7'.-----------7' ~ 1922-- Manufacture of Lacquer begun in Chicago^Mr. Cottingr' relocate'sentence about ham became Chairmah' of the Board of DfrectorsTjAIr. ,, Hr Cottlngham after G. A. Martin appointed President. Mr* Martin* 1923-- The $100,000 Club organized for representatives. Mem- * bership requirement,annual sales in excess of $100,000. - --~ ~ *" 1927--Mr. S, P. Fenn died ending a long career as Treasurer emit and replace with: emit hyphen and VicofPresident. Hnwa -succeeded by Mr. L, H. Seiiiuieder asTroeaurer. Add: He contributed more thaH>28--Mr. J. C. Beardslee died after many years as General any other one persen to the Superintendent in charge of manufacture and as a Be wa3 the la3t of the founders having devoted fifty-seven years to the business* high standard and quality of S-WDirector. paint and varnish products* ' 1929--Purchased The Lowe Brothers Co. plant at Dayton, Ohio and the John Lucas & Co. Inc., at Philadelphia-- also the W. W. Lawrence & Co., Pittsburgh. Began manufacture of Synthetic Resins. Established branch in Mexico City. . --< W*^ V 0007-swp-000004724 Hew copy: 1 1951--Printing tad gangling Deportment saved to nev plant *t ; Horth (Hiasted* Ohio. 70j000 square fast floor apses, . collets with now and sodom equipment for printing, ' ' painting .sheets, and making sample cards., Zl$ employees. Extended Clayeland factory office and technical depart* . Boat iltto space vacated by Printing and Sampling Depart- malt* . * New row material warehouse at Gibbaboro* Additional raw material wardiouae provided at .Dayton. Synthetic vandbh kettle installed. Remodeled paint-tasking equipment Detroit. Added toallraller and tasks at Dallas*.; Installed Super Sen-Tone manufacturing equipment at Oakland. Converted insecticide plant to varehaae. la-' stalled tin can manufacturing equipment at Hubbard* Chi.. 1252--Additional finished stock warehouse oonplsted at Gibbsboro. Super Kcn-Tona manufacturing oquipamt added. Installad equipment for manufacturing Super KeaHTcno at Dayton. Added equipment for making lithographed cans at Hubbard, Ohio. ; m \ j 4 \. * v. 1 0007-SWP-000004725 HU!H 1947--Cleveland Central District Office moved to St. Clair Avenue. New warehouse erected for Cleveland plant. Additional synthetic resin varnish kettle. Linseed Oil Solvent Extraction process equipment installed. close up Chicago--Extensive additions to Paint, Varnish, Lac* quer, Chemical Products and Dry Color Departments --Phthalic Anhydride Plant added. close up Newark--Installation of two new synthetic resin var nish kettles. close up Oakland--Two synthetic resin varnish kettles installed. Los Angeles--Additions to paint manufacturing equip* ment. close up Total sales over, 600 times as much as during the entire first year of the Company's business. ' Factory established at Mexico City. close up _ close up New Label design adopted for SWP and for Sherwin* Williams Products. * clega up/ Mr. Whittlesey completed 60 years of active service, retired, still continuing as a Vice President and Director. Employees Retirement Plan adopted for SherwinWilliams Co. and the United States subsidiary companies. This plan supersedes the pension plan in force since 1911. The cntiro- coat ef.thhunriu-phm-i* bernc-by-the CWnp'anyattJ-piuriJuu- inoathiy-penaion fnr life to Ijug-mavtcireiiipiojeea retiring'at1 the "age-of UUf UU Ul UlPjWLTtll IdLClT emit Capital increased to $80,000,000. Hew copy* - S-5 19ii8; j Sales office moved from Kensington to 300 West Lake Street, downtown Chicago* Old-.Chicago boiler house converted tq varnish storage add ing lr00,000 gallons additional capacity. Kem-Glo put on the market In new patented circle seal can. Manufacturing plant erected at Mexico City. Enlargement and modernization of Brazilian plant completed. 19h9-- Property acquired for factory in Atlanta, Ga. Warehouse building erected. Hew warehouse building at Gibbsboro. Extensive additions to plant at Dallas, Texas. Day Glo and Fainter Maintenance P 80 line added to Trade . Sales products. * 1950-- Super Kera-Tone put on the market. Alkyd varnish kettle installed at Hewark. Hew equipment for refrigerator and Venetian blind enamel, erected at Chicago, Newark, Detroit, and Los Angeles. 0007-SWP-000004726 1945--Pestroy DDT, Insecticide, and Weed-No-More 2, 4-D Selective Weed Killer put on the market for general sale by The Sherwin-Williams Co. and all uibeidiacjt^om- changp wurd to affiliated panies. 194Sf^Construction of new power house started at Chicago, greatly increasing capacity. Gifabeboro Plant entirely remodeled doubling the capacity. Bound Brook Plant enlarged* nni tiriililini for arfrfitisnaf lili mllim mill emit Syeimlling eqnuipwmienti.i Tiwwo new omilt-tfuireedu buouinleeris." close Up ^Kem-Tone, the Lin-X line, Pestroy, Weed-No-More and / Bug Blaster marketed by subsidiary companies through change word to affiliated j grocery and drug store chains. Five hundred-additionalf sates -representatives added:-Total retail Cutlets now -- close up Trade Sales, Industrial and Transportation, Automo tive and other linesof S-W Products revised, again offer- \ing sale of many civilian products suspended during the /war. close up Group Life Insurance adopted superseding Employees Mutual Benefit Society operating since 1887. This plan provider >17500 insurance for cash established smpleyec emit accompany aotr-AdaitlgnaHnsuraner is available at a very low-rate of premium. Sk 0007-SWP-00000472 1940--Established plant at Buenos Aires, Argentina. Intro duced Style Guide--revolutionary method, of illustret-... - ............. . ing to the public the results obtained with various paint ' ' , .. . finishes. Continued for four editions to 1949. Total pub- change to five and 1952 lication, 460^09'copies. G. A. Martin completed 60 change to 225*000 copies years in the Company's service and became Chairman of the Board of Directors, A. W. Steudel succeeding him as President. 1941--piK+y< pt-"* ~t"tr 111 1 jr nlil~m~firrthr manufacture nf rrHtr rln mii ni l fur 'ImnlrTlfiiil TnWTIrr " III., continuinsuuntil--1946: Chemical Products Plant enlarged for the production of basic chemicals for Sulfa Drugs aa^Atabrinj. Extensive additions to paint and varnish plants at Cleveland, Chicago, Newark and Dallas. New and very large warehouse erected in Chi cago. Kem-Tone put on the market early in the year as an Institutional Product, met with remarkable consumer acceptance. , 1943--Large addition to Chicago Tin Can Plant for manufac ture of fibre bodied cans. 19444jjj^lant established at SSo Paulo, Brazil. Coal Tie FVp partmewH>f Oliiuagu riant destroyed byfire Dinenntini. 110,1 "'ffimift">fre.nf Pnat-Tar. Products. Dram-Cleai Department added at GhiwgofMr. Martin died at age of eighty years. In hia~passing the Industry lost a true friend referred to for many years as the "Deanj of the Paint Industry.'1 Reverse order In paragraph as In dicated. 0007-SWP-000004728 t. r.v f- < t' . t- . >\ >. . r . ** , 19ld.-~JThe .War Departmant^dr^tad. S* _Egonstrue 19h5>i manage a shell-loading plant' at`-Carbondale%*j Uln< - Ev'Ware with' a groupof;60'S-W marlhandled-?this! ss**"'^;fppJact.coT rliig 35`square miles r^'Dmlng^the period^of^ . >L operation many millions of shells/ anti-tank mines7*Jaannd^ - banbs vers filled* .. Some days over'100. 'car.loa. da'of/aa" munition were shipped oat* Operation ec easedd-'iln-'AAui gus`t?, 1?U5 and tiie plant was dismantled, the S->men ret ' to their former positions. * During the war a large proportion of the Company's, menu* ' factoring facilities were devoted to military needs*v^lBe ^ 'fa*?**' the staff 2,756 men and women entered the military-service; ' ` of whom 25 paid the supreme' sacrifice* About x90%(.were*' J . welcomed back into the Company's employ* ..... .*ws-s .. .> '.>3 fm JjCr'V-2 /. V . .. V*'-. * ` ' -S6v< " ;- . 5 ~ v. ' * , : iSv- * \ 1 ^ r ...i'^7. ;* V f i. .'JSSfc.'lS ...'IK / -^>4: i-fc. si*r*ir * -1 P-.> M- rf.V* : .*"*** *\ ^ y:- .-.x '. &%& - v; r V ru. 5 4 >;. - 'J v-Vm#i**drV * \A_r' \ -^ ` >>. * * V \ ' v' , ' . - '11 ' - :Jtr>i^it*e,e*.r -* s* . * . j. " *' ' * *- * itftAii-jjscTi--?. - r 0007-SWP-000004729 I *: .'* -v J #- . -.Wk'fi^iwr*-; ....... Hr*iM dted rt tNiftif il^r Jt mm^ hU W ' V*,,"" ;. Iim nn iniHiii Tin toi mu nfTrril tt rwwm r. / ad *t 9a* ?Mle mall* Cii* ii 1A5--?aHrtr Xtrtf tnaa*tiail*, and Waad SalattUt Vaad UUj t i p*% an th aura*t fr fanml Ml* Ip M S^^nrta^aiUMi C# a*d *31 UfUUUA WM*> UW^cS^rtafcrtt* af MV immv Km* lUrM li feM% ^l J Sr Mnaii*f vyuttr* < ......................................... d dotting Vm ttpul^* X4M Vw IM Um. fwtwfi HMdMi'MMi < *lutr Mriwtad br tt^rr1tr toratfi mt 6mg atora Mtaa* TMda IU| tAteWkl 4 porUtiaa, iidwtiw mi cMur ltna* of H lwM it* v Im4| acaia *ffaring Ml* f me t MS1m iwdarti MB* p*dad doping tfca w* Orwp ttJCb I--imw liiybi Mpar* Mdlng t^a*9*w WaVml Mrnm Mdtf <V*mttaf Mi HIT* Ift7-Cl*wlri CMtnl BUtrUt QfflM navad to ft* CUly liHi Mm wniMM araatad Ar OavtlMd plat* AddlUoMl ' ynDtotl* VMfta wmlA kattS** rinMad Oil S*1t m% M|m Ctiiaagfr 'M-timlM ifilttM t* MM| Clmlul frodacta and |t7 Color BaparteMObH " " tedt# 3m4 mb Cu M ad* DaUdlng Mad for um wt&t* nwl dap*i-------- . VaMrt--iMtalla*** **-m mm aprtbati* VMta mvl* k^JUXJUJ lltt!l)l>i 44- -- ' ' - -- QUtland--ttw ajnthatta rod* tirniM batUM IwUlllfc ^w ^c \ 0007-SWP-000004730 Hint rrr -f-'iSr ^"rr^T1------- . TnvUrj aatablithad % Koclto Clfyt &<*~ hv--lc*.*C"" Bor lab& daaljpi adept** fer 5WP aad fit iturwtw........ Uttamffc oaa flwi nad for mm trad* Oa prolate* Hr* fcMttlaaay mnplatsd 60 jwft of Mttn aarviaa* ft* tirdj atUl aentimlnft M a TIM fmIdmit and Blrnator* rnpl*7na RatlrMait Plan adoptod for SlwnrloQtfUliai Cat and tha Onltad Stataa JhMdOrx anaynnloa* Ttla pit* auparaoda# tha pnaaim plan la At m tinea 1311* ' Capital inerwsod to $90*000*000# l&0~Slu offloo aevad fr XoRBiactoa It X>0 Uaat Into filtortU dOHQtOMi QllMCOl* C34 C^iao^a toller h<Mto eunrwtad to VttptdA iknn add* tug 1*X},000 s o Uo m additional aspaeit?* iton-oia pat an tha *r`*<it la nor patoatad olrola goal mm , rtinufactarlrjf plant.orottod at fade# Clip* inlarfotMet and *odndttt4to of fisulliai plant tvqslatad* l&^-frepoYtgr acquir'd far ftotory In Atlanta* Oa %<pdWBti bidldlne nr*t*d# * Vow mrehou^Mt building at Glbbabcra* Txt*ni? addition# to plant t Dallas# ?o m XmfJpjt and Paint** Hairinsane# t to lins addad to T*sda S*ll pradaota* ` lSSO~&Kp*r lran-Tcn# put an it# Mt>W UlQfd vmUh kattli ioatollad at Hamate* H<w pd>ttnt far n.!M(ntar and r--tian blind armed. rcta4 at Ckloa##* Maw**rttntl* and tm Aogalan* $**&*% . cn \ 0007-SWP-000004731 &Ue t* plant it Wll--t flalftoto aad Tiflf** yrtlai tad tartMU Unto nul attsd at toliaga* . Caaselid*ta4 aaaufaotva af ammiln i faui< 1n A| 41otttoBing tba Cttoaft Xtoaatlatoa Rant* . 1937 1 targi addtttan to Cfciaae* lay Colar Rant far pratox tout of Maparsad Calars* Hr* Wvlitl--ay iflrtif 50 jrwv af MUn t*nla* . Ipjp--pfui>li*ha* OatyOnUA Castor QU plant In CXiwltoti Kstottlahai Sharia FIj r I at Ctotaharto . jphO^atatillahad plant at ftiaaa* Aina* ItgiiMni ffcyla Gutto mal.nUnaanr **te#to af fllaatoatlag ta tts paUla to naalta itoini aitte mUw faint fUtoti Cntfsto Tar fim arfttlaas to U5I toil fiUntoi 325*000 aapiaa. O* it toto mpliW 50 |wn to tor Caraqr'a aarttoa and toaawa tolima at to toil af ftto astaas# A* V 7UuM naaaadtog Mu m utoltoil tofptoNi ' ~ fia unto tt j`ir imt11 IffiTi Cbndsal fraduato Rant __ ,/a toa produetlm of teal* stonlsals far Mlf Bangs ---- P ' ' totaoalv* addlStaaa to fatal m' ' " ` Ctoaacto Tasartr and Balias* vnr last* awtoto trtaUI to Odria* Ian toi pat an to cartert aarlp to to* yanr as an totttoUnl fiwiasto lAMtfl* aMItton ta Chlaaf* Tto Can nul far af fltr* bodted sans* <so T 0007-SWP-000004732 1930-arEstabliahed paint and varnish plantjnjfavana^Cub*, LMrTCottingham diedafter a brilliant career in which he greatly expanded the business from a Cleveland Com* pany to a world-wide establishment, the unquestioned leader in the Paint, Varnish and Lacquer Industry. Cleveland Headquarters office moved to Midland Build-j ing, August, 1930. ---- --------- ' move first line to last Una of 1930* 1931--Bsteblishid Lithopone DepartmentsCoffeyville. Bought inaert at^ t moved from back controlling interest of The Sherwin-Williams Co., Chicago to of Canada, Ltd., for the parent U. S. Sherwin-Williams Co. A complete line of brushes under S-W name put on the market. 1936--Allied Research Laboratory established at Chicago. Metropolitan Auditions Radio Program started and con tinued for 10 yean. 25 contestants winnen of $1,000 prize and Metropolitan Opera Company contracts. Three othen won Metropolitan contracts, four won $500 scholarships. New warehouse at Newark Plant. 1936-- Large addition to plant at Dallas. Sulphate Wood Turpentine and Synthetic Resin Plant added at Chi cago. Consolidated manufacture of Insecticides at Bound Brook, discontinuing the Chicago Insecticide Plant. 1937-- Large addition to Chicago Dry Color Plant for produc tion of Dispersed Colors. Mr. Whittlesey completed 60 years of active service. 1939--Established Dehydrated Castor Oil plant in ClevelandEstablished Sherdye Plant at Gibbsboro. -g>- \ i 0007-SWP-000004733 X .TT an vluV.^ - Ct Wc v ^4) iu~ k-&~,dU ^ v1 " 1 "fri if J**nu*a.CA <:---l Cj'VM?^ *-/ <*** C4-^ *-^ _ \j .tail * I *"" y Iv Vw **1^ -**t ^ ^*11 V- Jlwvwi^) '52X- (M* ctu l(L &*- *-<*- C-*w ' fr4 i *" dA+*- t c^Lwuvit^ >. lA**- , . Sull^ \-t^3-vk* ______ I iW + Sw JLu ^A L 4-^* ~12tJL*^tn./ u*________ "]fc3**. *-< 1\A . . u a _ tyuw*. uW *--1 * ^LMo. rr-_. 0007-SWP-000004734 foreword THIS BOOKLET has bm prepared to inform the staff of the policies, producti, facUitba and tha history of The Shenrin-Williams Co. Mr. Sieplein, tha author, has bars recordsd facts (leaned from his ex perience of over 60 yuan of active service at Headquarters and in chaise of plants at Montreal, Chlcaco and our amorists, too Lewis Berner Sons, Ltd., of London, England. Hqjiscew and pereonally worked wit Sherwin, Mr. Williams and Mr. Fenn and othera who followed them in' guiding the business. Ha has seen tha Company grow from one small paint factory in Cleveland, and another in Chicago, to the present far-flung \ organisation. Since the 50th Anniversary Convention in 1916, he has.W charge of the Historical Collection at Headquarters and hat been collecting data about the Company and its products. This Historical Collection is open to ail members of the staff and visitors at all times and is well worth a visit. The products, history, and development of The Sherwin-Williams Co. coven such a broad field that this booklet serves only as a comprehensive reference index of the Compeny'e activities. Experts on nil subjects have been fully consulted in compiling it. This booklet will enable the staff .to talk in a well-infonned way about the Company and its products. Such penon-to-person first hand direct answer to questions b the beet possible way of representing the Company and winning friends for it. Accurate information b tbs basb of good public relations. . We commend thb booklet to the careful rending and dans study of sit snmembers of the staff and suggest that it be kept as a book of reference. Tor further and detailed information on any subject, the reader b referred to the individual departments. Insert the following at employed by Mr. She: colt ward knew Pruidtni Chance from $Q to 60 years Add founders . Add among many other duties, in Ckoit last two lines* \ 0007-SWP-000004735 Th e Sh e r w in -Wil l ia ms Co . 1 The Sherwin-Williams Qojj} the World's largest manufac 2 turer of Paints, Varnishes, Tlacquers, kiaectieidee and Asso ciated Products. This position has been attained and held for many yean through ... , Superior Quality and dependability of product Giving best value to the customer New and improved products Productive and truthful advertising Efficient merchandising EXECUTIVE HEADQUARTERS OFFICES: Mid l a n d Bu il d in g , Cl e v e l a n d , Oh io REGIONAL OFFICES: Cleveland, Ohio Chicago, 111. Newark, N. J. ^ Philadelphia, Pa. Oakland, Calif. Kansas City, Mo. Dallas, Texas Atlanta, Ga. FACTORIES Newark Gib! OMIT THESE FACTOUE^ Replace with items 3 thru 6 below Los Angeles , Can , Q! Torom Winne] Vancouvi ''Cuba CMTT ALL THESE FACTORIES 'City, Mi Aires, Argentina uilo, Brazil --< I)-- 1* insert at j l --was started in 1666 when Henry A* Sherwin entered the paint / business'in Cleveland* It is now---------- - 2* omit word Insecticides * 3* 3! FACTORIES 4* / o WAREHOUSES - located at strategic points all over North and South America* 5. !ao DISTRIBUTING BRANCHES. *-a+*#o 6* Ss~c a o RETAIL OUTLETS - Including leading hardware, paint, departmait and general stores. 0007-SWP-000004736 CHIT THIS PAGE 42 WAREHOUSES: Atlanta, Ga. Baltimore, Md. Boston,, Maas. Bound 3rook, N. J. Brooklyn, N. Y. Charlotte, 1^. C. Chicago, 111. ' Cleveland, Ohio Dallas, Texas Dayton, Ohio Detroit, Mich. Gibbsboro, N. J. Houston, Texas Kansas City, Mo. Kensington, 111. Los Angeles, Cal. Minneapolis, Minn. Newark, N. J. New Orleans, La. Oakland, Calif. Oklahoma City, Okla. Omaha. Nebr. / Philadelphia, Fa\ Pittsburgh's. Portland, Ore. Richmond, Va. Seattle;' Wash. Sioux' City, la. St. Louis, Mo. Tampa, Fla. Winston-Salem, N. C. Halifax, Canada Montreal, Canada Toronto, Canada Winnepeg, Canada Calgary, Canada Vancouver, Canada Buenos Aires, Argentina Havana, Cuba Mexico City, Mexico Sao Paulo, Brazil 560 DISTRIBUTING BRANCHES: Over 150,000 Dealers including leading Hardware, Paint, Department; General Stores, Grocery and Drug Stores. .^ --(2)-- \\ 0007-SWP-000004737 12 3 A. V. STEDOEL H. O. WHITTLESEY Via Pmidtnt U. J. FORTIER VUt Pm. tnd Cm. tit*. h r. i. SQUIRES S**ma*w OFFICERS OF THE SHERWIN-WILLIAMS COMPANY L. H. SCHROBDER Vie* Pm. and Traamar C. M. LEMPERLY \Vita Pmidtnt tnd Dirfetor *j Sat*t 7 (2) N. E. VAN STONE VI** Pmidtnt and Diraeta* afSPtdal Pradnet* 8 ^arrange and substitute as Indicated below: Position No* 1: A. V. Steudel President No. 2*. H. D. Whittlesey Vice President " No. 3s Quit M. J. Fortier Substitute - L. H. Schroeder Vice Pres, and Treasurer No. Us C. K. Lemperly ' Vice President and Director of Public Relations if No. T*1. J. SfiiiiTOO1 Position No. 7s Position No. 8: ' S. B. Coolidge . Vice President and Director of Auxili aries . B. M. Van Cleve Vice President and Director of Pigment Chemical and Color Division ' 0007-SWP-000004738 AFFILIATED COMPANIES I* & 2 3 U IN order to further extend the distributing facilitiespreaching. mnrjftttT-ti'*t-r?n,fii-Ky-tha ^irrH'i-Willinnn ralmftfaff and to-muurnearly utilize the full capacity of the plants manufac turing linseed oil, lead, leaded zinc and other auxiliary products;^ The Sherwin-Williams Co. sought outlets for its oversupply of : raw materials, and the following companies became a put of the organization on the date indicated: - 5. 6.& 7 6. .9. 10. 11 1910 ROGERS PAINT PRODUCTS, Inc. . (Ectibliibed in 18S0 under name of Detroit White Lead World) 1917 THE MARTIN-SENOUR CO. (Eatabliehed in Cbictfo in 1878) 1920 ACME WHITE LEAD ft COLOR WOORRKSKS^l (Eitabliihed in Detroit in 1884) 1929 THE LOWE BROTHERS CO. (Eitabliibed in Dayton in 1872) 1929 JOHN LUCAS ft CO., Inc. (Eitabliihed in Philadelphia in 1849) 1929 W. W. LAWRENCE ft CO. (Eitabliihed in Pittsburgh in 1884) Each of theso Companies retains its own identity and manu factures and sells its own formula products to regulariy .api. pointed dealers and jobbers. Each maintains its own man agerial organization, but all are members of the greater SherwinWilliams Institution. A recent innovation has been inaugurated by Sherwin- Williams and its six Subsidiary Companies through joint saleoi Ketn-Tone, the I.in % produeto, Wccd-Ne-More^Pestroy.and Bug Blasters By pooling the entire sales and advertising strength the consumer field has been much more completely covered. \ .1. Omit - In order 2 Insert - and' at a --(^)-- 3. Cknlt - reaching markets not served by the Sherwin-Williams sales staff and to more nearly . It. Omit - ward lead - 5. Change copy to read - Acme Quality Paints, Inc. - (Established In Detroit In 168U under name of . \ . Acme White Lead & Odor Works) , Cknit - of these Change - Companies to Company ' Omit - regularly appointed , Change - Subsidiary to Affiliated. Cknit - T.in-X products, Weed-No-More-, Pestroy and Bug Blaster. Add - Super Kero-Tone and Kero-Clo. H V> CD-Jb o 0007-SWP-000004735 Change copy on this page as per new sheet ,^FQREIGJj_CQMA^^. ALKS beyond (lie boundaries of the United States grew Sr to such an j&jftrJy Jennie imiKMiaible for ex port shipping to propcrly satisfy; ne demands from thees*e fields. Sale* beyond^tate^gr^t^ neh an extfa^.tha^.ifgrjgr shipping t^.fatlafjrthe demand. iooal companies "were "eatsfe- liahed with complete factory and waxwhouae, facilities. . ms AsinniiiiH^^ ,._ f ii*"- * < inii!ni<ii",-ar;-winacut >' *!M*n ruTlt'nv<itijuOl with . t }*.*** i'>t i Qafiadgtherwin- rV i'iams United Statesiac- ' 0929 tl$0A?. Sh&ftdHf-4 11I10ff>y,ifl-A natives of the country, Koodoo Cl tyj Xasleo ' - . , y` 0930 , Tfa Smem-'tomiWWi''of Cufea,;'>31!tiATr} obuunkd' 3 me Lmtni oftlv when satisfactoy ' 1940 ` :SKEHin3f':^VIlI^AXdKlB0^iri]Ti> fl-is1* of manufacture arc* nUttiak,' iitfli'!' Ar|htlna >'v'*'f jM TMher <mpany . , 0944 fsrtOTn*raiJ^ 3; A. aifwior s-w. qiiuiufihilaa e Tarnlaea^Sab Tonlo? Brasil 1905 . with Ltelo Berger Soho* lid* of London, England. ibis eon- hutlng branohea In na2i7 .Qth^rn^jacatio(ia* WILLIAMS. S. A. Glasgow, SootlaaAy. Jfaim ' It : Ihiblin, 0r^lan(Ji\vm.wILUAMs to ot cub, s. a . lS^idn9e*y,FAT*us?t*ra*liaCub . veHlagUtt# Mew'-Walaad a iu ie n t ix a .s .a . .% |i floith Afticafpiiy. , *^_ y'.*c^6i./ */< / aa Pedeet. sagH* c, It \ l 0007-SWP-000004740 SHERWIN-WILLIAMS DEALERS ROM the very beginning, S-WProducts have been offered Fto the public through dealers^n such trading areas which'') require the greatest distribution a Company branch has been/ > established. These branches have served as a convenient^ source of supply for near-by dealers and have been a guide in\ merchandizing, enabling the dealer to improve his sales through J examples of methods successfully used in the S-W branches/^/ mimtinm nna-KaLLtm. b--muhi imi-n(|f advertising displays; general pamt-knowledge, Cfllhr hariBBny and Horftgative whTniw. Tnvitntinna-ara artaathiA Ij Hiii jl-wnri-- nearby deilers md thag-elerim^ Thono educationalirttui p-irf preh,emi'yivia!iy 3. of these dealer relations have resulted in close friendships of^ long standing, most satisfactory business dealings--in fact^ iu practically business p--+---UiP"/,h" ft7pnrdEJ& dfalprs of lgnf it?n4nnr r Hoyt Hdwe. Co........................ Defiance, Ohio......................... 1870 ( Hart Shaw Druf Co.................Adrian, Mich....................... 1870 5. Geo. B. Deardorff & Son.........Dover, Ohio............................ 1873 V Waahaahei lldwt.-Oo . i. . AtnhentrXMiiiir'............. : /.'MHO The Pfeifer Co......................... Cedar Falls, la.......................1880 X 0. A. Wiicht t Snn i '' Tccwwiah, Miehn....... .. .. .-1880" V-Bioadiee Dim SUj ib ....... .., Waverly, lews.1.2....*..*..5.............'.-rl88a-- E. L. Durkee Co.................. ..Gioveravilie, N. Y............... 1888 John Trillion......................... . .Princeton, 111..........................1886 W. C. London k Co..................Ruthland, Vt..........................1890 61 F. WHIMe mi Co .11 n .. .TTChMmpaifn, Illn mi.i1890- Fred ViMw............ vr. --rTrCheeterieiii Mi J. C. Baldridge Lbr. Co........... Albuquerque, N. M. .1891 f 1. Quit 6 lines indicated and put at bottcm of page after list of dealers* 2. Quit linee indicated entirely. 3* Move lines Indicated here up to first paragraph on page to substitute far lines moved to bottom of page* ft. Oait -`The following'ai'e'ja few of the dealers of long standing* Substitute * Following are a few who have been S-W dealers far over $0 years* 5. Omit all dealers marked X* " 0007-SWP-000004741 X J.8. MTnrthwaodi la...l .. ; i. mi Roddenbery Hdwe. Co.............Cairo, Ga............... ............... 1892 Brown-Rogem-Dinon Co......... Winston-Salem, N, C............1893 ^ T firfi^mnit grTa1"-* * ........ , . maa- C. C. Hardman Co...................Shreveport, La. ............... 1898 Strong ft Hale Lbr. Co.............Portland, Conn .........1897 Leroy Lumber Co.....................Leroy, Teaaa... ................1897 1 / Hell-HilM. CTL....... -.Moultrie, fei- r-r'n.i.iHttL- X Tlniiiemeina, Dene ............. r?Elkharti lad...... -18M- Schwiekert Hdwe..................... Mankato, Minn...................... 1898 Salisbury Hdwe. Co................. Saliebury, N. C.................... 1900 , rrr.'Fti-WeyneyliHL.,,, 1900-- rfltttti OiegterMtetrrrrrr .1900- Lawton Hdwe. Co.................. .Tuilaboma, loan................ Sledge ft Barkley Co.............. . Lawrer.ceville, Va................ .1902 E. 0. Hall ft Son.................... .Honolulu, Hawaii................ .1904 ione ^Oosterbaan ft Son........ ......... .Chicago. Ill ..... .i.-.t t .1905 \The ThompecnHdwe. Co--__ . Canyon...Tam*-.. :1908 ' \Weaver ft Harrington' Dror::. ColmnbtmrMImrrrrt ;:r." v. 1908 \The Warren County~Hdwei CmilWwiiiig'QrmifKyr.: :r... 1910 ^ Ogden HdwerCo.r...;............ Aahland,'Ky:T:r:.'"V: ~ :i91(r* - rhixyn HI - ... UtO S As the Company's manufacturing facilities have expanded, a wide variety of chemical products have been added. No longer 2. known only as a paint house. The Sherwin-Williams Co. is now also an important chemical company. This expansion has re quired greatly extended distributive channels to handle the new products, such as waxes, polishes, cleaners, insect killers and weed killers. Many grocery and drug stores now are included among S-W dealers. Y 1* Omit all dealers narked with X* Include rest on previous page with that list* 2* Ctait this whole paragraph* substitute following paragraphs In such trading areas which require the greatest distribution a Company branch has been established* These branches have served as a convenient source of supply for near-by dealers and have been a guide in merchandising, enabling the dealer tq in- prove his sales through examples of methods successfully used in . the S-W branches* OOQ7-SWP-OOOOQ4T42 Reverse cut* upside down change date Ordinal Drawing J*M Trada-mrk Adopttd 1*0* Covmr-tho-tarth Dmtign Large scale selling to consumers is promoted by good ad-.. | vartiaing. It has always been a policy of The Shervin- V Williams Co* to make its products well known to the public* 1 In the earQy days the Company's trade mark was a chameleon, the small lizard having the power to change color* at will. The "Cover-the-Earth" was devised in 1895 by G. W. Ford, (at that time advertising manager) and officially adopted as the Company trade mark in 1905* Its first use was as an enclosing slip with outgoing mail* It was also used for roadway signs to advertise thedealers handling SherwinWillians Products in nearby towns* This met with so much favor that it became very generally used and in 1905 ms definitely established as the Company's trade mark supersede ing the chameleon* ` 1 '6" u j~ 0 0 0 7-SWP-000004743 OMIT ENTIRE PAGE THE STORY OP , SHERWIN-WILLIAMS PRODUCTS^/ HE Sherwin-Williams Co. has been a very strong influ ence in $he development of the Paint, Varnish and Lacquer Industry. In 1866 when Mr. Sherwin entered,the business in ( Cleveland, prepared paint was practically unknown. Almost all painting was done by practical painters who prepared the paint specially for the job. ,' About the only material available was white lead, linseed oil, drier, varnish and <jry eolor pigments. The demand for paint finishes was beginning to greatly ex ceed the ability of painters to mix and apply the paint. Recog^ nizing this, Mr. Sherwin early entered into the manufacture of paint with the idea of making a product so prepared that the painter or the consumer could use it as supplied, thus eliminat ing the need of preparing material specially for the job. It is obvious that a well-organized manufacturer, with skilled \y chemists and paint engineers having a knowledge of ingredients and with efficient manufacturing facilities, could make a better paint than the individual painter could do by hand mixing. One of the greatest Contributions Sherwin-Williams has made to the Industry is the fundamental principle of offering to the public only the highest quality product designed specially for each individual requirement. Thus the Company has set a high standard for the Industry much to the benefit of the public^ The quality of paint, varnish and lacquer is npt revealed by a superficial examination of the product itself. It is not until --t)--- V \ 0007-SWP-p00004744 OMIT ENTIRE PAGE \ ^he material has been applied and subjected to exposure for/a considerable time that the real quality can be determined. Hence it is very important for the user to know that the lhanu- factur^r can be absolutely depended upon. The Sherwin-Wil liams Cy. has from the very first so definitely applied the policy of supplying only products of the highest quality that Sherwin- Williams Products are generally accepted as the standard of the Industry^ ^ The earliest qianufacture recorded was Guaranteed Strictly Pure Colors in Oil in 1873. The individual items of this line were made, using oqly the pure coloringpigment ground in lin seed oil. These colorkwere much superior to others commonly offered. \/ At this time a demand was developing for prepared paints and in 1880 the Company\pu/ on the market SWP-Sherwin- Williams Paint Prepared. Itvwas the first high-grade prepared house paint and was ver/ mqch better in quality than any other paint offered to the public at that time. The Company had A very hardyuphill fight to get recogni tion, however, they followed the firm policy of making only the highest grade material. In time thisyhigh-quality was recog nized and SWP was accepted as a standard for the best quality of exterior house paints. Through constant improvements, SWP has continued to hold this leading position in the industry. The first SWP exterior .house paint was also recommended for floor/ with the qualification the user mush allow several days for drying and then must wash the floor several times with cold water, after which the paint would bex thoroughly dried and would wear like iron. Later, in 1884, realizing the ' > \ . ; --(9)-- " 0007-SWP-000004745 OMIT ENTIRE PAGE \/ puttie could not suffer such inconvenience a new product was Offeree-Special Floor Paint ''Dries overnight." This/is now the line^f Porch & Floor Enamel much improved inequality, as the science of paint making has developed ne/ materials and methodaof manufacture. / The next outstanding product the Company offered was a flat .wall paint, giving to the public something far superior to kalsomine or othei\hand-raixed paints. This was in 1898, the product was called ^pectal Interior Colors, later developing into Flat-Tone. To satisfy the demand for more gloss Semi Lustre was brought oucyn 1925. // Another interior finish, ^Cem-Tone, was put on the market in 1941, supplying a paint which used a minimum of raw mate rials, which had become critically scarce through heavy war demand. Kem-Tone has had ad. unparalleled success and sup plies a very large proportion oK the country's demand for a paint of this character/ \ Up to the turn o& the century it was not considered within the province of a paint manufacturer cc^also produce varnish. The Sherwin-Williams Co. was looked upon as a manufacturer of house paint; however, the Company had for many years been making''special driers and treated oir Required in paint products, so in 1898, it was decided to markefcya complete line of high-grade varnishes. \ Coincident with this development of products foiyhousehold and general use, many special products were developed for use by industrial consumers and for railway and marine re quirements. / \ -\ --<)- - OMIT ENTIRE PAGE Feeling that the quality of Sherwin-Williams finished prod ucts depended greatly upon the reliable quality of the primary raw materials a comprehensive plan to produce such raw mate rials was undertaken in 1898 with the manufacture of dry colors at Cleveland. This was followed in 1902 by the manu facture of linseed oil at Cleveland and a smelter for the manu facture of leaded sine at Coffeyvtlle, Kansas, in 1904. A white lead mill was ejected in Chicago in 1910. At the beginning of World War I, in 1914, the manufacture of dyes and intermediates was undertaken at Chicago as it was no longer possible^ procure such chemicals from Germany. This Chemical ProductaDepartment has been greatly developed and now produces a substantial proportion of the United States consumption of many intermediate chemicals used in the man ufacture of dry colors; drugs, synthetic rubber, explosives, lubricating oils, fur dyes and many other items. Following shortly after the c Io k of World War I the auto mobile manufacturers demanded 'a finish which would dry much faster than the oleoresinous varnish enamels then being used. Accordingly, nitrocellulose lacquers were developed. Sherwin-Williams contributing greatly t' "lis need, put Opex Lacquer on the market in 1922. The fast-drying quality of lacquer caused^ a demand for a speeding up in the drying of varnish and ename^ which resulted units were established in Cleveland and Cincago shortly --{ID- 0007-SWP-000004747 Omit e n t ir e p a g e \ afterwards. A full line of such varnishes are now produced in almost all of the plants. They are far superior to the old var nishes made of natural resins and oils. These new varnishes are much more reliable as the primary raw materials used are all under definite chemical control. These varnishes were the basis of the development for many varieties of Kem Enamels which dry much faster, are much more simple to use and are better in eTvery respect than former oleoresinous varnish enamels. The manufacture' pf insecticides was' undertaken in 1903 as quite a natural extension of the dry color production. This field has been developetkuntil the Company is now the largest manufacturer of commercial insecticides. A considerable num ber of individual products l^ow in common use originated in the S-W laboratories. These iinclude Dry Lime Sulphur, Basic Copper Sulphate and a number^ of other specialty products. The Sherwin-Williams Co! now produces a very large volume of popular household insecticides a<nd weed killers, such as Pestroy DDT, Bug Blasters and Wed-No-More 2,4-D. During World War II. military needs required so much paint that it was quite impossible to produce enough paints and var nishes for civilian requirements. Every effomwas made to pro duce items using a minimum of critical raw materials. KemTone and the Lin-X line were put on the market. A number of new products and improvements in formulas are under investigation and being thoroughly tested. As soon as they are fully developed they will be offered for sale. --{12)-- '^r: PAGE 7 SBSnm-AILLZUC PBOOTCTS COVES 3HEEARTH The protective paint co the outside of jour bouse, the inter ior decoration of valla and furniture, the annealed dealga on jour tube of toothpaste, the color on your print dreaa or other printed fabric*, the print^ink on the Sunday code paper* are all product* of the paint Industry and probably manufactured in one of tho Sberwin-Williaae plants* The Cocpany produced paint, eolora, varnishes, lacquara of every description for houaoa, buildings, brldgaa, railways, ships, automobiles, aircraft and a vlda variety of manufactured products. Bridges would aoon baooea unsafej autoeobilea and trucks would rust away; houses and buildings would rapidly fall into decay wore it not for the protective coat of paint. Cer tain industries such as chemical manufacturing and petrolow refining require special finishes which will raaiat the destruc tive action of heat, moisture, fumes, cmclvantspiandiacids so and S-3 Products have bean supplied to moot these requirements* It is estimated that on eaah structures and equipmsnt exposed to the weather are protected by paint at an annual cost of about X/h of U of their value* Paint, moreover, being color, has a vary personal effect on all of ua* Be use it extensively to beautify our hemes and take pride in selecting .color achamee that make our hemes pleasant, cheerful pleoes^to live Psychologists understand the effect' of color on people, they tell us that certain eolors melee ua- feel warm, others make us feel cool. They even know that tha color scheme in an airplane definitely offsets tha possibilities of alr-elcknesa1 :' (7) T \. 0007-SWP-000004749 Industrial engineers haw also studied tfas sffsot of odor on individuals, They have found that rs-pal.ntlng a factory accord ing to certain color schemas will eliminate eys-fatigue, reduce accidents, and boost th moral of esploysss* They adrlao - specific color schemes for heavy industry, other schemes for light industry* They tell us that a good color schema in one Geographic section of the country may be a poor one for another section. Paint in brief ia an important part in making the world a happier place in which to live and work* Shcrwin-ffilliama makes finishes to beautify and protect the surfaces of most of the thing* with which we come in contact in the course of our everyday living* Furniture, radios, television sets; re frigerators, kitchen cabinet, Am implements, office equipment, toys, electric appliances, oellepsible-matal tubes; metal and paper containers -- including the cans In which paint itself is marketed--may all be finished with Sherwin-ViUiams products* -fl.ujisLui^Uiilisirg wlm ^faints, enamels, lacquers, and varnishes are made for application by brushing, spraying, dipping, or roller-coat ing. . these finishes may be of either alxsdxylng or baking types* To understand how Sherwin-Williams has come to play such an lm> portant part in the econony of the entire country and to affect the day-to-day living and working of Americana requires thatlone should knew something about paint* j .-v '- Paint is a coating or film used to protect and decorate; Basis* ally, it consists of pigments, vehicles and reducers* Pigment, or solid coloring matter, is the ingredient which differentiates an opaque material like paint from a transparent coating* The . vehicle binds the particles of pigment together into cae uni formly colored cdeposition and adheres to the surface, while a reducer tliins the paint to a consistency suitable for applying.(IS) (IS) \'v 0007-SWP-000004750 To male* certain that the quality of rssr notarial* la the highest possible. Shervia-Williama baa over a period of ywar* expanded operations from the production of point** to embrace also the production of the moat itqportant paint ingredients. This Includes production of leaded sine, lithopeno, dry color*, chemioal product*, linseed and other oils, and synthetic reals* Sherwin-Williams manufactures its on paint can*, and from the T9ry beginning has operated its own printing plant for the production of labels and color card*, ' . Despite Shcrein-fflll 1 am*1 broad scope and great variety of . products, palnt,irarhish:asdilacqherlatetthe^ftpstil]nport}nt In fact, most of the non-paint products vers developed mMmc because they are used in certain paints or because their manufacturing process is similar to ona of the many chemicals that go Into .* paint. The techniques and equipment required to produce those - and other chemicals onabls the Sherwin^fUllems Co, to manufacture essential ingredients for drugs, 1nair-*W 1m uni irfttirhyiTVTTTTr The ver7\food you sat is bse< i n-jrm4aw^ product, Destroy, rid^Aire8took, destroying insects proven from the anno, tion of am much a: put on So to 60 po' And ita/7,h-D cheadj econogycaUy destroys^ioxious weeds out the life of com impiVvea the fooi of /food could be wore widely and p 0,000,000 worth tu^ai chemlcaia (5!-) 0007-SWP-000004751 SHERWIN-WILLIAMS PRODUCTS DESCRIPTION --DATE OF FIRST MANUFACTURE VERY individual Sherwin-Williams Product has been E developed to be the highest grade material for the purpose intended. Independent market surveys show that S-W products enjoy a consumer preference of four to one over the next leading brand. To insure dependability and uniformity, endless laboratory and field research is being devoted to the formulas and con trol of manufacture. The high standard of S-W formulas is attained largely by the fact that the most important primary raw materials are made in the Company's own factories under the direct supervision of a large corps of chemists. All products are under constant investigation and improved as new and better raw materials or manufacturing processes become available. During the difficult war period through which we recently passed, there was no deviation from the firm policy to maintain 1. standard quality. If circumstances made it impossible to pro cure raw materials for manufacturing this high quality, the Company refrained from producing rather than to sacrifice the quality of the product. 2. Products have been designed for.every variety of require ment. A product is developed for each individual household and industrial need--obviously, a paint best suited for interior decoration is usually not suitable for exterior exposure. Over 50 distinct lines of products are offered for the convenience of the householder, Each one is designed to produce the most satisfactory results for the intended use. / 3. 10 \ 1. Omit whole paragraph 2. Insert at ^ best protection of\ 3. I^cXudB^-cosy /W- S' nf-bhis 3* Add the following paragraph: To insure that all products comply with standard quality* careful and thorough tests are made before filling into packages. Tests are constantly made of products sent in from branch stocks to in sure package stability. Should any dofect develop* the entire stock out in the field and in warehouses is immediately recalled. ' 0007-SWP-000004752 'SI. 2 u 6; 7. THE FOLLOWING ARE SOME OF THE IMPORTANT PRODUCTS: SWP--Skerwin~Williama Paint _ (tail First made in 1880 as the highest standard of prepared exterior house paint. It lead the Industry away from the cheap "ready-mixed paints" which were then i --- V ^ offered to an unsuspecting public, raint HiTM ryASWP nfiAhis type is now specified by the U. S. 'Si. Government and many large consumers as the best paint for exterior wood surfaces. "SWP is to Paint What Sterling is to Silver'! The present formula embodies the most up-to-date improve-' ments known to modern paint-making science. Extensive laboratory and field tests prove its superiority and depend ability in every respect. . An undercoater is supplied, designed to. prepare new or weather beaten wood or previously painted surfaces, suitably for the finishing coat. The SWP line includes a full range of clean, durable colors. It dries with a firm elastic coat that resists dirt, is practically self-cleaning. It provides long wearing protection leaving an excellent surface for repainting. y Kem-Tone--lHl / MIRACLE WALL FINISH ^ Flat, durable washable, interior finish j suitable for painting over wallpaper, J plaster, wallboard, brick, cement, paint- ^ ed or unpainted. Dries in one hour with no "painty" odor. A synthetic resin and ^ 'S oil finish supplied as semi-paste to be reduced with water to painting consist-^''!^^- uv J 1. This paragraph aw found on bottom of preceding page.'/ 22 . Omit this paragraph ., ' 3. U* * * ,' n 5 New copy! Super Kern-Tone --1950. Deluxe wall paint dries in an hour to a rich, velvety /smooth finish, durable and washable. Sixteen standard colors are supplied with directions _L_for intermixing to innumerable artistic tints. Applied easily with brush or Roller-Koater 6. New copy; Ken Glo -- 19lt8. Miracle lustre enamel .for kitchens, bathroans, and woodwork. Kem Glo lojum and washes like baked enamel. Eirficekm standard colors supplied. Intermixing these produces innumerable artistic tints. ^ 7*' ^7 New c t o j fx Day Glo -- Daylight fluorescent screen process colorp tsUp ^ Is, 0007-SWP-000004753 *> ency. Attractive colors for artistic, smart interior decoration. The line has met with remarkable >nsumer acceptance setting a standard for the Industry and supplying the major portion of the entire country's consumption^ This is the leading product now featured as a "Productfof S-W Research." ' paragraph ~ Semi-Lustre--1925 Start new page with Semi-Lustre A semi-gloss interior finish for walls and woods hard drying and washable - ularlv initnhle for-bitehcnspbathnxinu.. imueiies. uapitah.*'q t b^-K these lines inrtifntinni and p,,l,lir ,Mtir;"tr ""tlr-soap and-water.~Nme Flat-Tone--1906 . Flat, interior finish for plaster walla see i iLilin^jrDesigned' . ' - fee.use on smooth, tosturod and-sand-finish piaster; klarwalh-- hoard ;-masonry and wood paftitionar-PainliuB uwitrakwo-find- aiL^ tri8 lines th is- product-admirably-euited-to-their needs.* Porch and Floor Enamels--188b . /ford-wearing, ^MwMneeeeeWMt enamel for floors. a .-.pifUltyingr fittiah wiHy fnr lnf >t i I y >1 " .] j li.-tin^ Nine rich lustrous eelotO" to- protect and keep flwis~lookm^ I colt these lines f"*fth~a,iTtnwt-'ftr-'nm v" mtrrmr ^ cement-floors and punlmST* Flo-Lac--1901 A tough, hard-wearing, durable varnish stain-recommended- ^ /2-i/ fr use on Aeon, woodwork and furniture! Stawiteatiri THlWa / n in lies in mn ii| mill inn Tj_iijni mi iifniniip mnln il an aftmr emit these lines titnfwiV nii i r iTM-f mi ! * ,\ ' inserts Natural wood colors* 0007-SWP-000004754 combine with previous page IimimIo U--1901 A hard-drying decorative enamel-riiiigniii-for general interiory-'s' use. ffnil ilili IiiLim nil h i i1) imlli, inferior woodwork.-Especially ' nrfraniipFd 1"r liirr Tim ! Ii il i In mu Clmnn ensily emit these lines h-t, fi nirninii'i. Mini film A fH w iij b nt hrigtit attractive-colors: ____ Fht-Mlt Inamtl l/njfcortf--W22 The'ideal undercoal . ajLsiy anuxjUj sujfUL'U - Tr~f"~t onal it 1"-- -- -1 -- anit these lines ings. CMnmonwMtfffcjRetf--lOJ Insert word BAUCH at a naded /Sr use on barTns,.eaiittaaaar ndJ othLer f*a-rm "bu*il,dJ emit these lines Ready-mixe ^ aiding ftfflf Shinglm Stain--1704 netrating stain for wood elimgle roofs/: rl niimiintn inri nlhur iirtmirfati m liquirli omit these lines 'ttr^ first Qwofitj^CeJors 1373 _A_complete range of tinting colorg^o^aaw hy painters, deco rators, artists and sign writers. Very finely gruiuuHlHjlMu a ... p^nm'itrnry t" farilitat? rjiiifing vM*h r*;Trt'*r - emit these lines ta ha iintadr-Plginentrsehi ttnting-strength te eleai-and-fcrilliant-tewesi-- 7his line i nffamri.by, the Gompanyr~tnrougH*c5tutUnuiiii pm vemenr(rttarbeerrriead-- iiwthir field farthreevjuartejrofu cefiCilrjT" Add this sentence: This line was the S-W Company's first manufactured product* - 0007-SWP-000004755 ytAj u (j L. OOP WhHa Lmad In Olf--1910 Strictly pure Carbonate of Lead.ground in refined linseed oil. Available bettrin heavy pnnta.aad ott peule mublaUjuiyr finely yr^n*1t? ferT'lnUi n n 1 hutTlnn ni iiiininily meH by ) milt these lines hnr-- p";" . Mntannft finish** " 193? add this date - A wimplate liae^f 4 wide variety of paints, enamels, under* -- coalers, varnishes, reducers, driers and other products 0*pro-~ vided for the special need of the contracting painter. emit these lines imminil Tin in ~ . Mor-nof--1903 Superior quality interior varnish for floors, woodwork and furniture.-* DrL., uust-free in two hours^-lo- has^^eamigli- 11 1 ' ......... `PhM-i.Im.t f... ulilii mil I I I rnfiitiWrur high rynjnfanre tn Trntnr nnrl nlriA"li"" rinifTraptifiml HT Hi....... emit these lines ftaxpor Varnish--1914 King of all Spar Varnishes. For^mv outside doors, ' boats and surfaces exposed to . heat, coldrain, emit these WORDS snow and salt spray. AUk s IIs iimw Vamlihas--I89t add these words A wide variety ui,>iuwc ^ujdrty icpreduecd add letter s on word ^ for isgnsr buildinggoseeiBrian, furniture and grlndustrial<small letter 1 buildings products, vehicles.~Implements, railway and marine equipment. anl`fc these WORDS t a x it e --1902* Paint and varnish remover ' ADD this itaa. (13) \ tSUPHIC ARTS FltOSHES - 1535 Porter Sidtc&gQSegt aAyI^S%JSog5t3tS0lr5- process color for display advertising^^ ,f ^ ,, ri-7i.u/, t / ,p,, FIAXQAP--1908 A pure linseed oil soap for generalAm a/ t TRACTOR A IMPLEMENT PAINT--1696. Developed specially f or'-farm implanants Dries quickly and affords maximum protection on exposed wood and metal surfaces. BRICK & STUCCO PAINT--1909# High-quality, semi-gloss, oil paint for bi&ck, concrete, and all types of masonry surfaces. PASTE WOOD FILLER--1096. A dependable product for filling all open-grained wood. It dries hard and will not shrink. ' WALL HUMSi AND SEA.LEU--1926. Primes and seals plastered walls and wallboard enabling succeeding coats of wall finish to cover properly and dry evenly. For complete information about any product consult descriptive literature. 0007-SWP-00000475S combine with previous page Un-X door Gloss--1932 A varnish developed for use on linoleum, wood floors, furniture and woodwork. Flows smoothly, dries quickly, affording protection against boiling water, hot grease, fruit juices, aicoholic beverages. Is easy to clean. .. CKTT THl-H ENTIRELY Un-X Croom Polish--1946 . It cleans as it polishes. Quickly restores natural beauty to fine furniture without tiresome rubbing. Leaves no oily film. CHIT THIS ENTIRELY Polishes bone dry. Un-X Solf-Pofithing Wax-->1946 Easy to apply on linoleum, varnished, painted or composition floors. Dries hard to a durable anti-slip wax finish in 20 minutes. It requires no polishing. Easily washed with soap and water. Dust and dirt particles easily removed with a dry mop. Convenient applicator offered, designed to eliminate stooping and minimize the burden of waxing floors. THIS ENTIRELY - Un-X Quitk-SIldc Auto Polish--1946 It cleans, waxes and polishes in one operation. Apply with a cloth. It dries immediately. Polish lightly with a dry cloth. Resists dirt, wear and weather. Also cleans windshields and chromium. CHIT THIS ENTIRELY ,/<- -* [iiji'^^jaaiHJll'suap flirgwiieral use --- fajiu diep'tausUc'allatnT^TSItpeciaHyriKlgpiglWBe ilianing fluumj fill a Inn vul'lLJlwtni- ~T7ni Triiiimyiiiiii-paa ' CHIT THIS^ENTIRELY fVT ELSEWHERE ' --( j-- ^' * if 0007-SWP-000004757 OMIT Tlirs PAGE ENTIRELY Taxij~~1904 / Paint and varnish remover.\A biend of/wlvents, for prac tically all types of paint, varnish, eqameiynd lacquer. Suitable CHIT THIS ENTIRELY for use on wood or metal surfaces. Tame quickly softens the old coat of finish so that it can easiiy't^ scraped off with a dull putty knife. destroy POT JmecflcMe--1945 ' 'Supplied as 10% powder in unique convenient 3 and 8 oz. dispenser package for controlling insects about the home. A 6% Liquid Coating is supplied for application to window screens, doors and other places w|iere flies alight. Also, as 25% Concen trate for spray use on thp farm qnd /or commercial and public buildings. Pestroy will kill insects weeks and months after appli cation. It is much more elective than previous methods of spraying liquids into the air. It is Aure death to flies, ants, mos quitoes, roaches, silver fish, fleas'and m^ny other troublesome insects. Pestroy 25% particularly effective on dairy and beef cattle. ,\ \ Not only have these items beep found very .useful about the home, but Pestroy has proven indispensable teethe dairymen, increasing milk yield 15 to 20% through spraying the cattle and through use about the dairy barpi. Protected with Pestroy, beef cattle have put on 50 to 60 pounds extra weight per season through freedom of annoying insects.\ CHIT THIS ENTIRELY Wood-no-Mor* 2, 4.0 Magic Weed JCHfer--1945 Will kill all broadleafed weeds in three to four weeks causing '\ them to wither, die and completely disappear without causing any harm to ordinary lawn grasses. Very effective for use on --C10 3-- CHIT THIS ENTIRELY 0007-SWP* 000004753 combine with page with 13 park/, college campuwi and golf cotines, roadsides; also on farms to control weeds and increases crop yield of fields of . wheat, oats, rye, corn and similar grains. Also controls weeds CMXT THIS PARAGRAPH in pastures without harm to grazing cattle. Convenient appli- catons are offered for home, park, farm and roadway uae. Agricultural Weed-No-More'has been a boon to farmers, in many cases killing all broad-leaf\weeds. in grain fields, making cultivation unnecessary. In Kentucky during the Summer of CM3T THEPARAGRAPH 1947, 18,000 acres of corn were treated, using $10,000 worth of 2,4-D with the result that a 52^000',000 corn crop was saved after weeds had threatened to choke it W death. lug Haifa/ Multl-pyrpo** tnsacI Oust 6wt--W44 A scientific compound of proven insecticides and fungicides. It is supplied in a convenient\three-foot dust gun permitting the gardener to stand erect while dusting the underside of - leaves of low-growing vegetation/It effectively controls most OHJT THIS &RAGRAFH of the common garden insectp-'and plant diseases eliminating the need for use of several different compounds. . InsocffcMes " "" ~~-- The Sherwin-Williams Co. is the World's largest manu-'" facturer of commercial insecticides and fungicides. Entering this field in 1903, constant scientific research both in the labora tory and in the field has developed a complete line of products for control of insects and plant diseases. The most important products are the following: Paris Graan........ AnenattofLoad . ..1908 Araanata of Calcium 1918 Dry Un Sulfur.. ..1915 Fungi flordo........ ..1915 Oil Eraulaionr___ ..1919 Baal-Cop............. .1934 Roto Duat............ .1934 Stop Drop..~......... .1940 Dinitrol................ .1941 DDT Compoaitioo. .1945 XiUea-100............. .1947 --<20 J-- 0 0 0 7-SWP-000004759 OKtr THIS PAGE ENTIRELY GRAPHIC ARTS FINISHES COMPLETE LINE of products is offered for exterior sad A interior signs including among others the following: Kent Buffeifn Colon A full range of solid covering, long wearing bright colored enamels for sign painters. Designed to give satisfactory results on exterior signs even if applied in very cold or humid weather. Poster Silk Screen Colors Fast drying, highly concentrated clean, bright colon that dry with a satin-like flat finish. Used for interior display signs in department and chain stores and amusement houses. Silk Screen Process Materials Silk screen fabric--Squeegee--Screen process board--Show card board--Special papers--Lettering brushes. Sign Writers Q. D. Japan Colors Quick-drying colors in a wide range of very finely ground pig ments of pure tone and high degree of light fastness and opacity. y -(211-- 0007-SWP-000004760 SHERWIN-WILLIAMS BRUSHES COMPLETE LINE of brushes bearing the Company's A name has been marketed since 1931. ,, A satisfactory paint job depends greatfrjiponthe use of a satisfactorySmish. Sherwin -Williajps^brushes are made to unit this paragraph comply with exae^sgesifioations developed through cooperation entirely of the Company's skilled technicians, professional painters and . the brush manufacturersT'^ Combine two para graphs ' Most of the brushes carrying the Sherwin-Williams name are made from the highest quality Chinese bristle^ The'spring and-resiliency and tin flag snds-ot-suoh-bristls insure smooth and even- distribution ef paintp-enamel or inmiih * emit last sentence this paragraph ( Scarcity of bristle during the war time brought about the de add words on second / velopment of synthetic bristles. The Company selected nylon and neodta sentence and colt / as the best of these, end-the Shrri,;" WiWi*111! Hm--TMimin. * last part of sent*/ nylon bruihoo-whiah produea-very-satisfaetoty rssuks. as indicated. V-- The line includes a wide varietyof brushes for the application . .. . of paints, enamels and varnishes on every kind of exterior and ^ t paragraph interior surface of buildings, fumitUre, vehicles, bridges, ma- entirely rine and railway equipment. Also numy of these brushes are - designed for the use of the artist and the amateur. Sew copy* R0LII^SQ1TE `' The 0 crapany was granted patent in 19US for RollerKoater- This device greatly simplifies the applica tion of interior wall paints* V Ik 0007-SWP-000004761 ARCHITECTURAL AND INDUSTRIAL MAINTENANCE PRODUCTS HTHE Company is an important manufacturer of the highest grade of paints, enamels and varnishes used for protection, decoration and main tenance of hotels, schools, hospitals, commercial, public, industrial and factory buildings. ' Color plays an important role in the modern industrial plant, through its contribution to better seeing con ditions and the consequent improve ment in productive efficiency, safety and employee morale. Recognizing this fact, Sherwin-Williams has de- . veloped a completely co-ordinated,-''''^ - . .. Color Harmony Program. XWtfin-. " ' ^eludes a complete line of Stuin-finish') small letter a wall colors and enamels designed for attractive and cheerful interior decoration. Many of the problems in industrial and chemical plants require materials designed to meet the most severe exposure conditions which are quite different from those of the home owner. These specialized products have been developed through much extensive research in the laboratory and in the field extending over a period of many years. rThe Sherwin-Williams Co. is well-equipped for this through is own broad experience in the Chemical Industry. -wr-I I I-3 0007-SWP-000004762 Combine with previous page change word STYLE PERFECT WALLPAPER FOR many yean the Company'! branches tlwnigliwt"the ] nation* have sold a complete lin of wallpapers ao smartly I styled and colored that they truly qualify and merit their trade / name-STYLE PERFECT. 1 new in wallpaper will be found thmiiyhawtrr^* --v. eral tymdriil 'i'i I"'In i ri'*lr,, ir -HwrnrrflT hrighf and pleasiag'colors. These are miirlriffnrrrniTTrl jiarlny fnr the'decorating of homes and commercial establishments where an at mosphere of elegance is required. ..... . _ ., . - .- emit this paragraph $`9bhFBRFS69' wallpapers are precision built from ex clusive designs and styles, most of which are produced for the Company, especially by the country's leading artists. [ rfatarmim thn ^f*ni(rn and rotor trrmf-rTf th- fT*til* '"dnn'ry, upholstery;-fabric,-furnitiu_and .floor aowritfgraanufactiirers. This results.in prad'ipmg wsdlpapwtfiar art, up tn imdecosativ^liarmonyr' . onit balance or pare graph as Indicated All patterns branded with the STYLE PERFECT seal are * guaranteed washable and fadeproof. They are mrrfnlly shrrhrd - omrspceial maehine-forwashaliility and must meet the rigid washing standards-act uprPeak*standardg"of the industry are emit as indicated . also, observed -in* malting those pattws-fadepsoaffor-they. must undergo, severe. i"g iff* - fading. * Also available in the line are the newseilisff patterns im pregnated with rnRTTiiMrTTjridajriTlrTr /nrn period of 2 years and longer,effectively'tcifls inaectsofTriUtinds^ emit this paragraph Annthflr-4tam yhir-h i. haviiiff. wWfl iw^ptarw is Cedar- wood DDT Wallpaper-fot lmitigintci iui j uf-clothes closets and emit this paragraph storage chests. . \. OOOT-SWP-000004763 ARCHITECTURAL AND INDUSTRIAL MAINTENANCE PRODUCTS HPHE Company is an important manufacturerof the highest grade of paints, enamels and varnishes used for protection, decoration and main tenance of hotels, schools, hospitals, commercial, public, industrial and factory buildings. Color plays an important role in the modern industrial plant, through its contribution to better seeing con ditions and the consequent improve ment in productive efficiency, safety and employee morale. Recognizing this fact, Sherwin-Williams has de veloped a completely co-ordinate--<'T.. - ... .Color Harmony Program^Tbitf^n-. ' " dudes a complete line of Batin-finish^ small letter s wall colors and enamels designed for attractive and cheerful interior decoration. Many of the problems in industrial and chemical plants require materials designed to meet the most severe exposure conditions which are quite different from those of the home owner. These specialized products have been developed through much extensive research in the laboratory and in the field extending over a period of many years. _The Sherwin-Williams Co. is well-equipped for this through is own broad experience in the Chemical Industry, '' -<J+7=- V\ 0007-SWP-000004764 CHIT e n t ir e p a g e \/ . Atnon&theae special products some of the mos^important are: 'y Metal Protective Ad Uim Designed to withstand weather and atmospheric fumes which cause the corrosion that weakens oir even dd<estroys bridges and other steel structures. JCremdr j 9 1-H--imi-- Provides a chemically inactive condition at the surface of the metal and offers an id^al foundation for the finishing coat. Matafo(Wc--fC*</-(fcttt{c Asa finishing coat, will withstand exposure and insure maxi mum protection for a long perio^. Supplied in seven colors-- Black, Red, Brown, Light and MIv^eeddiiui m Gray, Light Green and Aluminum. Snve-Uta Ml// Whbm finhhot Are designed for the better illumination of commercial build ings, schools, offices, stores and factories. Savelite retains its intensive white finish for a long period of advice. It is supplied in full gloss, flat and eggshell finishes. Special formulas are supplied for special conditions in hospitals, chemical factories, packing houses, fooi( processing plants, dames, distilleries, breweries--where sanitary conditions are particularly import ant and where the Paint must resist extremes of ipoisture, heat, fumes or the formation of mold. /Co/or Harmony Satin Finish A beautiful Ic/w lustre finish for walls of factories, offices, schools, hotels^and hospitals. Combines the appearance of a fiat finish with' the durability and washability of a semi-gloss. --(26)-- T ADD LETTER T add hyphens INDUSTRIAL FINISHES FOR EVERY PRODUCT-REQUIREMENT 7fH1 E Company produces a substantial proportion of the t " Cc ountry's requirement of finishes for every variety of/ffT- small letter 1 dustrial product. This includes innumerable formulas devel oped for many manufacturers. Paints, enamels, lacquers and varnishes are made for application by brushing, spraying, dipping, rollewroating, both aisdirying and baking,, fcJU OMIT THESE LINES Agricultural Implement* Auuxnobitfei^-Btiatee--Truck* Rued uuildinjs^uipment-- Tractor*' Busine** OA)* Equipmet) Furniture--Radio*--Toy* Finishes for these ace mark Kn S Line Kem Luatral Ei Customiz Em KemdedAftplienc* Em Superset! Applien Kprf'Art Metel Jimeneo Twp<Color Decorative Enamel Electric*! Equipment Kitchen Cebinebuttfd Equipment Refriferatura^Wnihint Wichiue* Enjjinee^rMchinery-^M*chin* I Cont -Piper--Textil** pder Jhfollowing names: Stumel* Earton ubajuere, Senlar* ^Sherdye Teili(* Colon tmhutrial Verna AJex-Iruuliting V* Com!) i end Opex--# ' Amberlin* Furahqra Lecqu CHIT THESE PAGUSAPitS ENTIRELY -cr- 16 0007-SWP-0000047S6 Combine with previous page ImhntrM finishing Technical Service Extensive laboratory and Field research is devoted to the development of the best product for each individual consumer requirement. Many innovations for finishing have been intro* duced as a result of this research. Technical experts an avail able for engineering service to consumers in the use and de velopment of specially designed Product Finishes, Consumer Acceptance The users of E^Mjjdustrial Product Finishes find them so sattiissffaactory that they nnatptKtaaiUllyjr'tQDrrn to SS--VWV Household Fin- ishing. Productsjortlse&bouttfieif^gwn homes. This good CHIT THIS PARAGRAPH will comes-from an enormous number oTjSeoBle. Vv 0007-SWP-000004767 add letter T ; 7 &!* -ww't UJL SHERWIN-WILLIAMS AUTOMOTIVE FINISHES OpmM Automotin Ucqwn Jf HIS brand has been well known In the Automotive Industry since 1922 when The Sherwin-Williams Co. marketed Nitro cellulose Lacquers at the time this type of finish began to be used on automobiles. * The line of Opex 0-K Lacquers includes a complete range of primers, surfacera, dear and pigmented lacquers and thinners designed for car manufacturers and for automotive refinishing shops. , Opex 0-KNLqcquers matching standarcLnblors used on all popular makes ofcttrs^br several ymtKpSst are offered for refin- colt this paragraph ishing. Also, a group oTSS-amgll^pigmented intermix lacquers' . entirely is supplied enabling therpfrfmhCToTauiiimotive supply distrib- utor to match the dpsffed color of the car toEe'refiniahed. ' 17 Add photograph of truck attached* 0007-SWP-00Q004768 Cmlt this page entirely A convenient weathering color chart is included, instructing ow to adjust the standard lacquer to match /he weathered or fao^d shade of a used car. The measuring add mixing of inter mix lacquer formulas is simplified and made easy through the use of o^e accurate Color Key and an ingenious mixing device. Op*x-K*ra Unit Kem Transport Enamels were tveloped in 1932 to meet the'exacting iwiirements of lercial vehicles such as busses, trucks, mailers, railway and streetcars as well as passenger automobn Primers, sealers, simacers/reducers and intermix enamels are supplied. Kem Tr 'Synthetic Enamels are used both in factory production ail ffor refinishing and maintenance, Many national fleets of and can are finished with this high-gloss durable ename * * \ ^?Surtuwii V 4 0007-SWP-000004769 SHERWIN-WILLIAMS RAILWAY FINISHES COINCIDENT with the Company's first manufacture cf house paint, special products were designed for railway* use. Spaaini forwmlBff=tee'lHJ(!H ?ilTt!lLipeiJ for CHIT THIS LIKE Rolling Stock Maintenance of ent GKET Most tmpoi Passenger Car Finishes THESE PARAGRAPHS EHTIRELT 0007-SWP-000004770 CHIT HQS 31GB EHTUffiU Freight Car Finishes for Steel and Wood Cars Krooik Printer Zinc Chromate Primer Fiat-Dri Freifht Car Painta Synthetic.Freitht Car Paints Flaah-Dri Freight Car Painta Stencil Colon Arid and idlcaU Reacting Grpf Refrigerator Car Paint* Cynnnae Painta alvaniiod Iron Root Paint Truck and Frama Black Locomotive Finishes^ Kam Locomotive P| Opes Primer*, Su Locomotive Bla< Truck and er* and Surfacen and Finiahing Laequtr* Front End Finhlua Bridge Paint Kroqiik Primer* Hetalaatic Protective Paint* Stationn Paints--Exterior and Interior Swritchh. Signal and Pole Paints / Aluminum Paints *-*+- 0007-SWP-000004771 COMBIDE WITH PAGE 18 add letter T Insert at ^ have been developed - SHERWIN-WILLIAMS MARINE FINISHES THROUGH long experience in the manufacture of Marine ____ Paints and the supply of enormous quantities for Navy us colt part of sentence as liams .Co. tm rlwcfapSTSHiu; of Muihie-P; rthe'ffighest The kjS. indicated, adding also pictured above ness refinished-throughout with S-W-products ^ ^t ]_ast sentence in tropai ntter nerarwra ^agraph *>ar a troop snip: ' S-W Marine IHnishes all are carefully formulated so as not to be aRected unobly by the frequently unf^votabJp^eeftSuions of cold or moisture utme^which muchmasnflfpainting is done. They are designed to withSbqr^ejfpMure and severe weather conditions. Special prodtp&'areSjipplied for use of the ship builder and for thejndmtenance of ships in service in salt and fresh water. .itnailrj--* emit this paragraph entirely 0007-SWP-000004772 S-W Marine Finishes suitable for passenger, freight, naval vessels and pleasure craft are supplied. These are available at many ports W call on the Atlantic and Pacific sea coasts and on the Great takes. The most important items are: Afon'ne Primer* providing the best rust-inhibitive protection under the finishing coats. Hull Paints producing^tough, durable, watdr repellent surfaces . on steel or wood halls in either salb'or fresh water. Bottom Paint*--Affording\the best protection against rust and resisting the accumulation of barnacles, worms and other marine growths. Superstructure Finishes--A fuf nge of colors of quick-drying, durable finishes not affecte ' by salt spray. Deck Finishes--Tough, quick-jdryfog, waterproof and durable finishes that will withstand traffic and frequent washing. Cargo Hold Finishes--Toudh, elastic, Vaterproof coatings in suring best resistance/to corrosion. Interior Cabin Finis -^Attractive tints of S&m-Gloss Enamel are supplied that Cll dry with a satin finisn able to withstand repeated shings. Engine Enamels--Tofigh, durable synthetic enamels drying to semi-gloss finish, resistant to heat, grease and gasoline. Marine Varnithes-fGloss and satin finish, designed for long wear on interior and exterior surfaces. Retain gloss and wear well exposed to the weather. -(35)-- \. \ 0007-SWP-000004773 SHERWIN-WILLIAMS AIRCRAFT FINISHES AIRCRAFT FINISHES are designed to meet the most exacting requirements in application and provide a dur able finish to withstand the extremes of heat, cold, ice formation and heavy rains encountered in operating planes in high altitudes at great speed. The Sherwin-Williams Go. has been a large supplier of finishes forfcqylian and military aircraft sinc^>Ke first de velopment of airfMafies, Endless reeearch^bftfoeen devoted to the problem in coopet^tjpn with tjjerileaigners, manufacturers and operators of planes. StMV'of the present accepted stand ards of finishing for metal, whqd and fabric originated in The Sherwin-WillipmSCo. Researchhatoratories. The SherwinWilliams progudu represent the most cothpleto line of Aircraft Finishesodihe market. Quit this paragraph entirely- . r--( 19 \ 0007-SWP-oo0004774 CHIT THIS SOB EMTIRELT Among the many products offered are the following: Standard Aircraft Colon--A range of 21 colors embracing the highest degree of brilliance and color retention. These are available in four types: Opes Pigmented Nitrate Dope Opes Pigmented Butyrate Dope Opes High-Gloas Lacquers Kem Synthetic High Gloss Enamel ' Fabric Finishes Opes Cleer Nitrate Dope for Hot and Cold Application Opes Deluxe Nitrate Dope Opes Clear Butyrate Dope Opes Pigmented Nitrate Dope Opes Fifmentcd Butyrate Dope Metal Finish** Eteh-Waih Metal Cleaner Opes Hifh-Glaea Nitrate Lacquer Opes Clear Lacquer Kem Synthetic High-Gloes Enamel Kem Clear Spar Varnish Zinc Chromate Primer . Opes Laequer Primer Tube and Sheet Co*tint Kem Synthetic Printer Surfacer - Kem Synthetic Engine Enamel* Kem High-Heat Re*i*ting Aluminum Enamel * - Wood finishes Kem Fungicide Wood Sealer Thinners, Remover* and Polish** Opes Dope and Laequer Thinner* Kem Synthetic Enamel Thinner Opes Dope and Lacquer Remover Opes Fabric Rejuvanator Aircraft Polish Aero Polishing Wax . Enamel Rubbing Compound ' V\ 0007-SWP-000004775 COMBINE WITH FACE 19 SHERWIN-WILLIAMS PETROLEUM FINISHES *HE Petroleum Industry is a large consumer of paint and many special finishes^ A- wtde-vnriety of products"has -insert-word for at Kmh ;> b mIi fti the production, refining cut out part of * and distribution departments. Tin lint inehrtesr*. ' sentence as Indie* Kromik Primer Zinc ChramabktPhmer Galvanised Iron] Reinforced Red Lead'' Metal Protective Paint* Gaa Restating Paint* Kem Add and Alkali Reakt-, inf Primer and Enamel i Smokmtack Paint* Aluminum Paint OU and Gasoline Taifk Paint Tank Bottom Punts Pipe Identifteafwa Enamel* MachineryJ iyne Kate for Pipe Line* Fmit>Dri Tank Car Painte Tpdck and Frame Black gasoline Service Station Painte and Enamel* Pump and Equipment i and Uadereoaten .Floor attd Dado Enamel* UnderfnnohlStonc* Tank Paint* Truck Etuuneb Drum Enamel* anit this paragraph entirely --(8*)- 0007-SWP-000004776 AUXILIARY PRODUCTS BEGINNING about 50 yean ago and even earlier, the Company started on the plan-to manufacture important primary raw materials for usoin paints, varnishes, lacquen, dry colon and other products. With the production of such raw material under full control, it is possible to regulate the quality of finished, products to comply fully with the high standard set for all Sherwin-Williams Products, Tit* following hems are some of the most important} -' : . colt and add wards as indicated In this paragraph Whhe Uod--1910 Basic Carbonate White Lead--one of the most important .. white pigments used in paint. It is the easlisot pigmunrso mad- \' ,, in Mm PiiiirTmlii 11j iinrt f-1 ...... . ji nm nilli nnlj usn ABD'PEBEi Our manufacture of ,,' , , ....__. white leacbhas now been White Lead is opaque and dense, and is usedJjLAMiGst all discontinue white and tinte<h-e*terior house paint^JtrgSmecases as the ' , only white pigment. Hbwevefcdginyicientific tests and much CHIT THIS PARAGRAPH practical ezperiencehps^fSroven thaTmuClrTnottjgitiafactory house paint isjjpxtficed by a combination of White Lead, Zinc Oxide and Titanium Oxide. s The Company fipt tartorf nrmn,,faj4wrw-r.t White Lead in Chicago in 1910, usingthrOldJ^utch Process. In 1921 a Quick- TUTS PARAGRAPH Process Plant was esUblahdtflaterr^"^-. ` c ue Oslo leaded Zini 1904 ADD THIS WORD First made by the Company in 1904 in the Ozark Smelting and Mining Company plant at Coffeyville, Kansas. Leaded zinc ocdda is fumed from zinc ores containing a proportion of lend ~ . 1 add word . ' . -OWT* '20 , \ . 0007-SWP 000004777 canblne with page 20 phide. The resulting pigment--a compound of zinc oxide and lead sulphate--is very well adapted for exterior house paints. The-offeyvi!Ie-Piant-supplies the requirements of all Sherwifi- omit sentence indicated otherxonsumen. Ufhopon*--1917 A chemical compound white pigment containing zinc sul phide and barium sulphate. It i^thgndrief pigment in interior inssort aty aa Important ilat wall pain^Tlic Chiiipanj VlffSl inanufaetuHi was in Chi * 1rH7 Tni--irig ill ini'TiitUffnillhi nil mill nun nrtr1- I lie pwMliirtiuii In Ini liimnfiiiril fu a aiwl^ilamai plsnfst "n/[` and white traffic line paints. rLf>(TaY'`fil|f in 1001 fka Wnh-idiriiy ill hf i inn mine 11, mi eu|i|>linl funs t hie |ildnln emit balance of paragraph Dry Color*--M9ft Starting in a small pilot plant in Cleveland in 1896, a com- _ plete department was established in 1899. In 1903 manufac- ' ture was transferred to Chicago to a much larger plant.. A com- "' . '' plete line of chemical color^of highest quality are produced in Ispert at 'pigments this plant. Approximately 300 are made regularly/ Themoat impertant are: for paints, enamels and lacquers* wards indicated P*ii'E$ds Toluidine' Lithol Bad* Graphic Red* Lake Radi SolfaitRedi RubanoiRed Aliurioe Maroon ToluidiM Maroon Molybdate Omni* Permanaa'Yallow Chrome Gnens ' line Yellow Solfaat Green Limefaat Yellow Umefatt^Graen Chrome Oni|0 " `thol Maroon --^ J'rumiaa Blue Graphic Maroon Chinea^Blue Quit this paragraph entirely Indanthrene Maroon Pbthalocymaine Blue Chrome Yellows Indanthrene Blue Zinc Yellowa Methyl Violet 0007-SWP-000004770 combine as ouch u pcseible with p$gc 20 Alt Subsidiary Companic^arejiiwrSGpplied from Chicago with practically all the chemipahplgttteat^used in the wide variety of paints, enameta^arfd pigmented lacqtlevajjroduced. Also a very large volatile is supplied to manufacturera^printing ink and to many other consumers. OMIT THIS BLRAQRAPH . Olsparsad Color*--1929 In 1929 ^ process was developed to incorporate chnemicali dry color pigments directly with oils or varnishesa^jroim^iag. *jif r-**TM-- dryiig anri """ding !"f" --1 i i trpmmibm Ju^nmrlv Tnirino and Ijlillfling ISilh oil HI t ill Midi A''MnwilHipSrMrilHMlkt1 coleni am, etpaciallyMarhtl-foreiiJnreiS*and~ptgi^ented lacquers. ramr m luiiutei.. Shenfye Color*--4939 > wTM rtimr* Color, contained <* ned for'priatingjmd dyeing.,dnigns-otnaDnc^. rig- ai.th.Tiii.cie dzvelceed m*nts f high llnctorl&l value are iKJimd^Jjya combination __ -i_____ ~~ _of*_r--__i:_=_s isri -- - in, -T - I. CLmt'ies an oa_e_xiLsm_ a__iIo__rfcn_tl on laorics decorative printing of a wiBe^rapety of textiles. A unique fea ture of the process is thatheba(tneas or "handle,** of the cloth is maintained. *--^ OCT THIS'PARAGRAPH mbatlbizba aa 4wd4ra*i4 Chomrcof fredvcM--1914 At the beginning of World War I it became impossible to procure from Germany^ dyes and intermediates required for the manufacture of dry colors. The Company immediately undertook to make these in Chicago. A complete department was established with an adequate staff of chemists. Much development has taken place in this department and the plant has been greatly extended. Now Y\ Q007-s*p_000004775 many chemicals are produced for use in dry colon and other Sherwin-Williams Products. Also a very large tonnage is sup plied to other consumers. Tin Company new manufactures a very substantial-projaw+wm whhil miLillU.ryH I W]Tiirpmpnlj nf-tlip-ftiHMwimp:hwiifa OHZT THESE LINES -and many-other*. Over 75 of such intennediaCejj^e tteing reg ularly pi inIn11 ilj slii innfr~lii>ini i inruf wliiili .[t h ADD - Tor paints, dry colors. Acetanilide--An intermediate for the production ofptj ctyon, sulfa.^drugs/and othV pharmaceuticals. rubber, petrol^na and explosive Industries Beta Naphtha--A component of many important pigments. Also ua*l extensively\ in preparation pi antioxidants for use in/synthetic rubber manufactu Beta Oxyj iaphthoic /(\ceid \ Mono Sulfonic Acid Meta Nttro Para Toluidin DidderjBemidcnc Sulphate^ Tobiat/Aeid Fvechtinc and Alkali Blue / l . Intermediates used fin the ufacture of m^iy fine dry colors. CWH ALL Pare/ Phtnylcne Diamii^--Used aS<a fur dye and as hn inter* nediate in the manufacture ol stune chemicals which are f used extensively In the producnoirtf synthetic rubber. THESE Pcfra Cretol--Umu extensively in thi manufacture <* additive compounds to impart special properties inlqbruatingoils. )ibulyl PhUudaU--An important plasticizer used\n lacquer and other coatings, and used extensively in tl eyproduction/of explosives,' 1 Phthalic Anhydride--Rapidly becoming \ major cbmpor^ntin the manufacture of varnishes. PARAGRAPHS 0007-SWP-000004780 combine with page 21 ' Synthetic IW> CHU EHT3RE : PAB1GBAFH from natural resir^ cooked with a drying oil and reduced . with turpentine or other thinner. Due to the lack of uniformity of natural material, many difficulties were encountered and raw material supplies were definitely limited. A very wide variety of Synthetic Resins, marvelous chemical compounds, have now been developed to produce varnishes far surpassing the former oleoresinous type in quality, adaptabil ity and durability. Such Synthetic Resins iend themselves tb mass production of varnishes that have performance charac teristics undreamed of formerly. These Synthetic Varnishes have kept up with the rapidly advancing pace of the Industry. The use of the name KEM on many products is a direct evolution of the Company's development of synthetic resins. It designates chemically evolved material. Uiu m</ Off--1902 To provide the large volume of this important oil used in S-W products, a plant was established in Cleveland in 1902. The oil is crushed from flax se. d ia hyJwiliteagBaS3Hlfc- - - LINES T-' 0007-SWP-000004781 combine with page 21 and 22 Duhytlratod Cattor Oil--1939 The difficulties encountered in procuring Tung Nut Oil from ] China because of Chinese-Japanese war troubles caused Asher- J ican varnish manufacturers to develop a substitute. It was / found that Castor Oil could be treated resulting in an oil which ? in some respects is superior to Tung Oil. 3 The Sherwin-Williams Co. contributed much to this de velopment and tinrn a Terr rffiiiml jilifflrt 'Inin -hern J operating in Cleveland - _____________ ' Combine ah one paragraph pv UnsW M*ol CottU F**d f902 As a by-product from the crushing of flax seed, the Com pany is a large producer of Linseed Meal, a very much used cattle feed, fcetcntlj, -a special-dairy, mmentmte is -bring jinrVstTri fnr mining nirh iiiinm ummrn frains, emit last sentence Svlphate Wood Turpontinm-- change year to 1?36 To supply turpentine to theXomppri^'s njyiy bj aches for sale tcf painten anjH^thefa^tljriesior vsei pets, the twanting was undertaken in _1__9_w_ in 1936 Crude wood sulphate turpentine resulting from paper making processes is carefully relined into a very high quality of solvent. ,. , U m cmu--nr/tr change year to l87b The manufacture! of tin cans was started in a small plant at Cleveland in 187t?Realizing the consumers desire to reclose 187U a can to protect the contents for future use, a patent was obtained on a special design in 1877. The Tin Can Department grew rapidly and in 1921 the manufacture was transferred to Chicago to a greatly expanded up-to-date plant of great ca- n\ parity. Shortage of tin plate during World War II. brought. A* \ about the manufacture of very satisfactory cans ww iituhi a ufiubrrce*^ &,sfV/ V ^ body. AvftentJs.mew'being-established for-the-manufacture ^ daily^apacity eSHthe^plan'T'In CEtcago is .over 50CVOGC^a^ and' OiOtographed.packages New copy ,; L "(22) 0007-SWP-000004782 RESEARCH, DEVELOPMENT AND CCNTRflL About two hundred and fifty trained chemists and an almost equal number of trained laboratory and field technicians are constantly employed in the testing of raw materials, controlling manufacturing processes, the performance of all formulas and the development of new products. AH factory operations are under strict control by experts to insure that finished products comply fully with Sherwin-Williams standards. This work results in many new products and better methods, thus maintaining the leading position Sherwin-Williams Products occupy. Each product is de signed to be the highest quality for the use intended and ia offered to give the consumer the very best value and satisfaction for the individual requirement.' * Special laboratories are devoting research to paint, varnish, synthetic resins, oils, dry colors and chemical products. e laboratories are constantly experimenting with new raw materials as they appear on the market. New equipment and manufacturing processes are thoroughly investigated. Extenisve exposure tests of finished products are carried on in the field at testing stations in Florida and at other points. New requirements are constantly revealed by sales representatives and such problems are iimnediately referred to the laboratories for solution. * Fellowships and scholarshiDS are maintained in several colleges. 0007-SWP-000004783 * ADVERTISING From the beginning of the Company every effort has been made to present S-W Products to the public with ccmprehensive, truthfuli i.\advertising* Each product is sillustratedl with attractive display signs, color cards, and literature describing its use* Roadway signs, newspaper, magazines, moving pictures, and radio are used to the fullest extent to keep the S-W name before the - public* ' . . in outstanding feature is the faint and l 1 Color Style Guide. First issued in l?ltO* The Style Guide em- ' 1i bodies a method entir i- ly new in the industry showing Kodachrome First Color Card pictures of finished 1873 painted exteriors or interiors of homes* These pictures give the home owner a much better comprehension of the results to b obtained than is possible from a small color chip* Op to 1952 there have been u issues of the Style Guide Including 225,000 copies. Also, there have been 'Aj three issues of the Style Guide Companion starting in 1950, a total of 55,000 Companion ccnies* Style Guide M'/ V / / y 0007-SWP-000004784 OUT ENTIRE PACE / RECREATIONAL ACTIVITIES SHERWIN-WILLIAMS has always given encouragement to those recreational activities that develops spontaneously as employees extend associations into leisure time. ' It is a point oI pride with the Company/that although it has grown into a'Jarge national concern that its interest in em ployee activities^has not drifted/int</ passive policy. It is recognized that th$ people who/ belong to the organisation contribute somethings, in the aggregate to the life and success ..of the business. The settle of team Work, which n as vital and necessary as making good products and selling them at fair prices, develops best wheq/empjoyees know each other as friends and companions. In sympathetic environment^ therefore, the activities em ployees undertake with company sponsorship are very com prehensive. Many executive^ whA. have come to top manage ment responsibilities owe Jtheirauccfess at least in part to these leisure time pursuits. Tjtesy activities have made it possible for young men to have Lbf benefit. ofNearn ing by association with leaders in recreation/ as well Us on. the job. Individual advancement through study of busineh^ ph^blems is a regular program for young executives. Clubs abound in the Company and at ev^ty'point of employ ment there is some chplce of leisure time pragnuns. A partial list of Sherwin-Williams Clubs given below is mcihded to show the national scope agd t$e diversity of interests* CLEVELAND Briehten-Up Girls Fellowship Club Foremen'i Club Mixed Chorus Men's Bowline Women's Bowline CHICAGO Wilj-Sher-Win Clui Junior-Senior Club Production Club f Jubior Prod. Club Technics! Society Chert*! Society Bowline Woman's Bowlinj Indus! Inter-dhpt. Soltball 2$-Year%3ub NEWARK Cover-the-j Gbts 25-Vkar Club Men's i Women's' There ere 1 Leagues at: Bound Brooti. New Jersey', Los Angeles, Calif. Cofteynlle, Kansas Dallas, Tuad j \ 0007-SWP-000004785 - PRDJTI3G AiTD 9AJUTJJTO IEPJL2TXES5 fro* the -vary beginning of the business It me felt that ' printing and the making of sample cards end literature could be meet satisfactorily ccntrolled in a Ceapasy-citoed plant* - . Beginning in a snail bay in a little roai 10 n IS feet, - Bob joiner was euipositer and prusnan assisted by Tow Syase, printer's devil* They bad tluxe or four swell fonts of type and a rickety foot paver prees* Before very leng tvo Qcrdm presses wre bought and ty 1876 it took six nan and a bey to handle ths weak* . , . ' , '. 1 # . ' And so the dsparbmmt grew rrpidly. Huah of the early ' literature issued was very oreditable and surpassed that tf ccnpetiters In the Industry. i In 1951 the whole printing end saiqpiUng dspartnant was sored to wash larger quarters in north Gbuted* This plant occupies 70,000 feet cf floor space; 1$ modern high-speed preasea, sup* plenented by cutting nachlnss end other equliaat* The paint* . " ing of sonple sheets is done by roller-coating and spraying to the extent of apprcodnately 1*00,000,000 odor chips far 16,000,000 color cords per year* Approaching 100,000,000 labels are pro a dueed each year* All tills work is handled by a staff of approxi mately 250 people* - .: (25) V 1, 0007-SWP-000004786 P80PLZ Iflua PAliiT - The biggest single factor 1a the growth of a ood^xnj is no? its plants, vaxubousee, or leboratorlaa*.. It U| and always *111 be, its sen sad veaen* Shertin-lllliaae* reputation for <pielity and service, aa **11 as it* pa* aarlnant position la the paint industry, la the result of ov*r 86 you* of tlraloaa affort expended by our eaployeea* la a ccpaay u large a* ^reln-Villiaas, it- nay be difficult to visualise readily why year lob la especially l^wrtaot and . ho* it la related to the thomimU of other Jobe la the eopun but It la the oenblaed afforta of thousanda ef eaplayet* reapoo- alble for research, oanufaeturing, nraheualag, and tailing of our products--for tha thousands of related activities that aako possible a neoth-verklnc, tuoeeseful operation* Genuine prida Is a Job--da produota they balped aalro la thalr dcnpanp--and tba things their eonpany stood ftf| developed aa entfaualaaa or spirit ehieb nade fttnlaJinian what it la . today* Progress and success ef a company la founded aa thla epirlt la tha haarta of aaa and eoasn* St artw not only tha conpany. successful, but, sore Important, It offart opportunity and auecasa to individual employees* .. Just boeauae Shanda-fcttllana la big doeaa*t oaaa that an .. saployee vill cat lost la It* fortunately, aoat factory, offloo, and aalea unit# era aaall enough ao that you and year Job an given cartful Individual attention and consideration, pmic K25fQW3iBiLIfr - Sou, aa aa aoplcgree, have probably already found that to your Alando and neighbors you ax* Sherwio-tllliaoa. flhather you ars a factory voxfear, a super visor, a Junior offiea dark, a departaeat band, a ados representative or a manager, jour Job la Important and your ----- dutlee-ere-e-sltel.peyt af the ... 0007-SWP-000004787 Pint ccpaumera arm always seeking advice and helpful aug>* gtitlaoiy If you arm not ii you know the aomr to an in* quln^dSn't booitoto to May, "I don't toot, but Z *111 find out-dad lot yon know** For mover* to ouab questions eonsult your iifwtlur or rofor tbo individual to tbs nooroot Sberwla* tiUlaao' doolor or branch. Cratting and "f customer-goodwill la a rweponalblllty nan* of no oa and*--m or off fha Job. There io a lot of personal satisfaction la th* foot that poopla m knoo regard aaeh of no aa a source of all information ragardlng Shersla- lfllllaaa and all Shsrwln-VlllioB*' prodoeto. iftar all, tbo final object la a aatlaflad consumer. Zf th* eonaoaer io not aatlafiad an cannot harm a happy; oonteoted haUy of fpleysaa. OPPOJtTCTlTT - Sh.wrinJnini is growing _aad branching oat Into now fields* This, pin* tbr-oBBOtaut~ftwr of personnel changes* advancement*, and retirements opens bo o dpportanlt&M for tboa* vdaiig-wd oospotont to taka advantage of thaau V* bellow In progressive adraaeanant of enable employ*** who look upon Storwin-aillisa* oa a oaxoar. Hurt earn, So the organljsatlan^ir*, many younger men'of great proads* who are carrying tha brunt of the active vorlcT the entire T&*Th<f Sh#n^^ml*rae'2ToV^^ and Iffmktqd Owrpsnla* there are over 1,000 managerial and supervisory positions* Vacancies frequontly aria* tad new positions are being eon* stantly created. Ihoa* npaiilnga ar* usually filled by* pro moting younger member* of th* otaff to these broader opper- tunltio*. Kost of the official* here risen trem tha rmko to their preaent high poaitlona In thla way. Only rarely doas an outsider Join the organisation In on* of tha higher i" ^ l /f \ r i / / ii i I 0007-SWP-000004788 position** This 1* shon sea* spealal skill or knowledge 1* re quired beyond that possessed bgr son* annliable nvabvr of the toff* There is ovary opportunity for any ddserving young per son of t j go intelligence to rise to o hist position la-the sjsnlf**^ bgr application and stu^y encouraged by devotion to duty* To tbooo eho ero industrious and hero ability tha Coapasy offors opportunity and advancement ' ` 5y fulfilling tho requiresoote and obligations of your proaant position# you shoo r.'Mtutfac that you yesbably bars abet It takes far'' a bettor Job* Tho seployss who advaneas fa-tha -or ganisation Is usually tho vuuSqycs mho not only does bis. eon ssaiRsaent mil# but bas taken an aotlvt intsroot la tha work of others*inJ aa-ta-tha-reeS-ed his dopartnsnt and ln^tho-Ccnpany as s whole. " S^cromr - *A Coopany Is Inoan bgr tha Kan It Keeps** An im portant Talus piaosd on any Job la tho aaourltj It offers* Svery Job has sons risk tnd-laok-sX---ousity# but the Jobs * valued highest art with thoss eonpanlsa sho through tbs years have proven that their Jobe have aecurlty--continuous employsent in good tinea and bad* Continuous sployaent, bswsves# is elossly linked with ths rise and fall In business volume* If business fluotuatoo materially than must neseeeerily bo same fluctuation la tbs nmabsr of wiployeee. Ths Shenrin-tlUlans Co*# aiiffithe:Affiliated/ Companies* bate anr over lAjOOfr anployese* Sinus ths btginning and up to Dsdsmbsr Jl# 1?Q l#Wnao and van bars erred for 2$ years* & 1*371 "of the is art for SO year^ -- of rtillJactive In tha business* wbWidtist err still aotlvo* "5T" hove served1 3 /S,S<rt> / '* L \. /- / / I .. i \ 0007-SWP-000004789 t m long Krriogjwerd la aaidonoa of tha ootdliX relatione maUag betaaan Mm Cnapany and Mm aanloyeae ioea iba beginning* on reaching 25 Taw* ef aervlce alth-lhe-fla^iaay aaeh employee received a flM gold match d a lang-eerviee certificate aa a token of the Company' appreciation* Practically all of tha officer# and nan.la high*at positions have marked up freai tha bottoai ami thus, tha business la goldad by long esperlanoa* CCTTCT3ATI0W - Sberein-killiana pays mages and aalarlaa that-aim jjTXlne vith cospsrabla typee-af voile la athar corpanlas-of thelaaaa-T * ' a typawhMm yea wilt If -wwere wet oitli ham*f>-?tmans fhia la good business became It Insures that va & oontlsue to attract hlgfr* grade aployuea. The amount of your pay check, wywlawr, la not tha fall anount of year piy* Part of year aamlnga hare bean dadnatad and satesldecn your behalf* Xhaaa deductions axe mads either by Gorvnnent requirunant er et your request for *i-cir apaolfio puzpeaaa. Additional couponeatlon you raoalva la In the"fern of tha neny benaflta paid far by Sbexvin-ailllaae* Tha Coepaoy aakaa substantial payments erar and shoes your pay chack to maintain thaaa benefit plana for you* A general descrip tion of thaaa plana folloeai Lire EI3UHABCT - All employee* after throe aontha1 service eith oUcrin-MUliana era covered by a Group Llfa Xnauraaea Policy In tha amount of #1*500* the coat of this plan la borne entirely by Sheruin-Rillisae* I1073 -.purchased hr arnnlmMea! ha lwea calcined acre 'fully in a separate booklet* r i f U \. X\ \ V *1 r r l * < 0007-SWP-000004790 rengsgPCT rua - Ode 'frlae- presides for noraal rot Ironsnt at eg* 65 or aariier under certain oooditione, Benefit* or* payable fbr UX*. This plan. supplesnat* tho Moral Social Security prograa. Tb coot lo boro* entirely by Zb* Sh*nd* WUllaao Co.# eHeaployees being corned without eantrib*- A ifHoW boeklot is available explaining the pin la dotoil* ' : , ' atHiir.uiZAnai ah o e p ic a l s k h w c b - Where onlorwo imp* or* large enough iaO*irfftoti>Hr*ttft*tod^ Shoreln 11)11-- . has aado anil.this through payroll deduction Qrevp lloopitol oad Uedleol Service. . HEALTH AND SAfETT - Shcxwln-WUllaae orsr tb* years ho* con stantly iaprovad wortlag conditions la n effort to r*duo* health and safety haoards* Ivory Job la TTliaiwin Will 1m la safe-guarded la every rsaaonabls bat your personal core and effort la neceasaxy to promt slahspo oad posalblo ooeldanta CAfSTSKLlS where s Im of seployee groups pendto oafoterio facilitiee"a aalatalaed. Those ore evbeidlsed by the Coqpaay and proTldo good wholesooe food ecoeadeally* mrit-'ISS K'HCittSSS - Employees aay purchase for tholr on an any oherwia-BilliiSe product* and sundry Items aold by Cospany branches, at prlco* substantially bolor retail. CRSDIT PKI0?S -> Under the control of Federal or State in** many units of aherwlrvCTIHna* employees belong to credit unions. Those ars actually banks, proTiding e safe organise tlon la which to sate sooty and e c&nvwaient souree for loans. , Combine this page with preceding ones TACATIOKi - fljhiiimrln Tin 1 in jeers ago set vp e TsmaMiinrri ' . plan insisting that employees taka vacation ttn off ilMi ]Hrt After one year Va service a aplqMSmll|iUa for one week vacation it& pay. Ibis Increases with additional sorties t# thrwseda' vacation with pay. EUFL02ESS* ACTimiSS - Sbarsln-Xllliam* Is W7 (lad to assist In athletic or social activities proneting saplopee health and raoreaticn sod a spirit of good sportsmanship DISABILITY BP1EFIT PIA1IS - For regular permanent full time factory employees and the hourly payroll, a method is in force to compensate employees with liberal benefits during illness. . ; \l ! i I 0007-SWP-000004792 add letter T THE STORY OF ; THg. MEN OF SHERWIN-WILLIAMS Th/> fateinating ottd^Kouid intpirt tiuwt coming into iht organiidiion that ktrt. it a company founded and carried forward bp nun who began tarip and made COI'J'BOt S3 Indicated full not of Uu opportnnitinfvi-an>iu umi iwi|iii>iun. nffarud, _ . -J&IE Sherwin-Williams Co. was'athrted in 1866 when ~ " - .. - - Henry A. Sherwin, then wyoung man 24 yean old^JJotHBl laaert at i invested ftLa . Truman Dunham and G. 0. Griswold in partnership under the savings of 82*000 joining name of Truman Dunham & Company. They sold white lead, linseed oil, turpentine, varnishes, colors, glass, brushes and painters' supplies. (Glass was bought from Day Williams & Co. of Kent, Ohio). In 1869 Mr. A. T. Osborn was admitted into the partnership. , Truman Dunham & Co.'s business progressed satisfactorily, but in 1870 Mr. Dunham and Mr. Griswold became especially interested in the manufacture of linseed oil. Mr. Sherwin felt that the manufacture of paint offered broader opportunities for success and it was decided to dissolve the partnership. Mr. Dunham and Mr. Griswold taking the oil business, Mr. Sherwin and Mr. Osborn the paint department. i Sf 0007-SWP-000004793 mm tine, Hr, 2. f, VUUtM concluded that the Day, 4 Co* glade business eould net provide sufficiently fg* Ida future* so he disposed of his share of the cotyny. laving known each ether favorably* Hr* Sherein and Hr*' I11*-" gat together end In pehntarj* 11170 feraed the copart- BtMnrtajMXliaaa 4 Co* to oanufacturw and sail painta. ' Dissolution Copartnership Hr. therein bad the Idea that he personally suet knar all about the product# offered* To quota hie own words: off 19161 I kept la wind the hewely aotto* **h&t Is worth doing* Is worth doing well,* 1 began by establishing a thorough office aystea* Shea* In ardtr to learn all 1 could about the goods and at the sene tine eystcsatUe the care aniarraagesaat of then* I fre quently put on old clothes and worked like a porter. 1 opened packages and ena&dned their contents* found what they were for and how used* eonpared oosta* and evenings studied all the hooks sad catalogs l eould find which In any way referred th thaee Materials* thile doing thsae things* Z was training our wqplsywea in systen* good order* end cleanliness everywhere about the estdbliabwent*1 &SLS 0007-SWP-000004794 DISSOLUTION. mk+ ite inter *4 Tw m Iwbn l^.. M Ihttilw HM4mI tette*A Tlrte<' *t*s U Mw ter in* *411 te wH<l <y l/' l IVitetei, IV****n i*J. t :h TUI MAS IH'MUi l|. i.MjKRWU, .1. t . i^mmx At L|ie same time, Mr. E. P. Williams concluded that the Day, Williams & Co. glass business could not pnovicte^tffficient cope for hts future so he disposed of his share of.tne company and returned to Cleveland. / J v}J > 'f' ' J Having known each other favorably^Wtr. Sherwin and Mr. sy Williams got together and in Februai% 1870, forming the Co partnership, Sherwin-Williams .&s&o. to manufacture and sell paints at 118 Superior Street.'From this modest beginning has *\J grown a remarkable chain of 560- branches--of which the fol x j m*** 'f* lowing one is a good illustration. t9O In 1870 Mrs S. P. Fenn was engaged as bookkeeper and in 1880 was admitted into the partnership. This close friendship and cooperation of the three founders of the business continued as long as they lived. , COPARTNERSHIP. s M Nwwi. *1M as sin<M* I.. 1J.-WX r<w Itethwa * I *H twnikmu l*r h--was ,4 m*4 '***^ ` M'te# 14**iUtea. <*44,(idawB. V'afite t, wnl h`i.lw i ! ihn *U date Km, Hn Hrwnir Utea ate V.w. It |M ate H tkmteL tetwr In). IsTit > *HK.T,P1\ OWMNltiKeJUJ*W.tXtMI,XH. -<y- cr- 0007-SWP-000004795 Photo first stors lB66t ChereinWilliams & Co* first tor* at 118 aqporlor Street, Cleswlaad The first piece of business wee the modest 9tore et 118 Superior street* it this location thoy continued to sell the point noterials os offered fay Truman Dunham U Cospoay* Pros thi sedeet beginning bos gram the rsaoricable ehain of *>g0 brsnehee of which the foilowing is o good illustra V tion. photo modem branch Che of the present, wPfarsnchee of Shexwin-hilllsms and OLffUiatad Uoepunisi* ~ ----------------------- Cjf) 3 / / \, 0007-SWP-000004796 HENRY ALDEN SHERWIN Ban La BaltiMara. Vanawt a* l^taahar IT, lilt. ' UmM la paMk aAaalt * at tha aia af tt atanaa 4 4----- - h . laaatal auaa. la IMS ka.aaaaa ta Ctontnk al rack k* lalar liaaawaa a ana bar la a t |aa >aaklar. Naat. k* JalaJ a a Ana wkM Jalf.lW Juice*Tnmu Oaakaaila *cn--Mil* aN*( ratal. Oil, Ska, Balaian k***ra. Baal Irakia *taakraa MW. Jaaaarr. IBTa--Mr. ybai In *aa Maak ky B. B. WBtataa la 14Mr . mi-' laaanantak aa Tka ga* Wlccu C*. $4 la IIM--BiaaMaatafTkaMwnakfWIIItaaaaCa. 4Chalnaaa a( tka Iaai f IHtaalaaa. 1 4 4Jim* M. >I --Mr. g*rM M. Mr. Sherwin was the President and active head until 1909 when he became Chairman of the Board of Directors. He^had Insert at*' : was very fair rare business judgment, was very thorough and so far-seeing and Just to all employee^ in the establishment of the Company policies that the prin t i`"'" ' ciples laid down by the founders are still guiding the business. INSERT NEW PARAGRAPH AT BOTTOM OF PAGE IN THIS SPACE . It is up to young men now in the organization to carry on ..7 substitute word of this good work started by Mr. Sherwin and continued by so^ many fine men wr the office^and factory, since then. The true course set by him and followed all theseyears will surely keep it : sales n ^ : staff The Sherwin-Williams Co. in a leading position in the Paint, Varnish and Lacquer Industry. -Xff- New paragraph: \ By following these policies the Company attained the position of undisputed leader of the industry* With this goes a great responsi bility* All products are honestly represented and the SherwinWilliams none Indicates the highest degree of quality and dependa bility* Every effort is made to package the products in convenient containers and to place them where the public can procure them most readily. 0007-SWP -000004797 EDWARD PORTER WILLIAMS Born la CWvrtonrf. Hu 10.1143. IM-On4aiM Win llawi U.htetir vttli PM Bata Kappa fcaaaia. SMM la Uaiaa 4iaf ftk OMa Valilauan. l*M~babarha4 la ate amtea Dar, Wllilaiaa * Ca.at Kaat,OUa. TO--Bold aat hlajatacaat aad la IMS--VW PnaMaat at Tta Itinill WlOtea Ca. aatll Ma tell, Map 4,1M. CHANGE Mr. William* wan Vice President; a man of a fW personality. He worked very cicely with the factory men^juways particu larly interested in production and in thp^operation of the plants. He gave much attention to theories of the Company's products--particularly to the raittam. When the business was smaller, he was always very dpse toUje workers in the ranks, working here and there incite office, inttm factory, doing the purchasing, selling gowMand always lendirt&a hand. He was very much respecte^Hy all of the staff and was ah^aya regarded as a true friend aha wise counseller. CHIT THIS PARA GRAPH s NEW COPT BELOW NEW COP! Hr. Williana was Vice President. He possessed mary rare and lovable quaH^j^s* He was forceful and en- ' thuslastic in everything he undertook in business. He was congenial and lovable a^ a friend. ! He worked very closely with, the factory man, always particularly interested in production and In the opera tion of the plants. When the business was smaller he was very close to the workers in the ranks. He worked here and there in the office or factory also, doing the purchasing, selling goods, and always lending a hand. He was very much liked by all the workmen and was always regarded as a true friend and wise counselor. He gave much attention to the sales, particularly- to the railways. He was a good mixer and the type who always exerted a good and wholesome influence an .those - who were fortunate enough to meet him. - 0007-SWP-000004798 CHIT THESE LIMES SORENO PECK FENN Bon l Talhudg*. Ohio. April W. t**4. ***--*drd HmMm BwiMH ColUn. Clmlud. uta^- * lU to mo--CMc Bi( row Rollnr flddlt 0*00. Itro-Bnptorod oo Ooohlmpot of SlMnrtnfWIIhuM t Co. 1IM--Adadtkd to oomwohlr Wtoioloo - IM u ittr--Vko rnaidoot of Tho Bhondo.WBIo o m Co. IM to IttT--riooidoM Ctowlood V.M.C.A. * | ~i totorootod lo odoeotloo. rooo Cot*. looioO oflor ta. 11W lo 1RT--Aotivo otoiobor of Old (tooo CWO. G ormio donor lo oirto ond ntlflaoo irfoolooiiooi lltT--Ml. Fo m 4W fooioir I, Ittt. . OUT Syphon Mr. Fenn was the Treasurer, later becoming Vice President. More than any other one person, he was responsible for the ; ' " ~ ". . . sound financial policy and accounting methods of the Company. _ ;___" ................ tSO aEREt^In 1870 Mr, Fenn was Peace and quiet reigned inthoseeariydays.Therewerenotype* engaged as bookkeeper writers (mechanical or feminine), no telephones, no tabulating end in i860 'became a machines or other mechanical devices to disturb the quiet. Ttrl*aranV-- '""'`tin in Jnng hnnrl usmlly TriShgtiill pesi Tnpini ..............In iiiiwiiimiii 11 1111 lii'ii li'W i inim t^mlii Che entire staff consisted of 12 men and boys. Now the entire staff includes 14,000 men and women. partner. This close cooperation of the three founders of the business continued as long as they lived. -`St ,\ ': \ 0007-SWP-000004799 Change tor 61(5,000 Starting with a capital of4J|Mfcin 1870, the Corporation has Chang sjapaqy grown to now have a capital and surplus of over $80,000,000. The volume of business now transacted is more thanJ&fPtimes CHANGE to 800 as great as it was the first year. This growth has been due to a continuity of good manage* vr& 66 ment. In the fl years since the beginning, the Company has had only four presidents--Mr. Sherwin, Mr. Cottingham, Mr. Martin each holding the office for about 25 years and now Mr. Steudel as President if guiding the businesa^umayiha eariy Quit The success of the business has been based upon the sound principles started by the founders and continued in the work of many capable individuals in the office, sales department and factory.sines that time* AND From the beginning it has been the fundamental policy of the ' Company to carefully select men and women for each individual job and to see that the duties of each position are thoroughly . understood. Then to allow the individual to work out these duties in his own way with full responsibility for the results. . Innumerable successful men and women have risen to high positions through making the most of their opportunities. Merit has been the only requirement for advancement. Appli cation, willingness to learn and hard work have invariably brought success. The field is unlimited.to those who apply* themselves fully* AND Practically all positions of importance in the Company today are held by men who worked their way up from the bottom by applying themselves to their duties. This policy has brought together an organization of men and won^ftft'of the highest caliber and anyone is fortunate to become associated with such people. These conditions have brought about a fine spirit among all and many close and lasting friendships have resulted. ^ V\ 0007-SWP-000004800 Add photo captions t 1873 - First Plant Cleveland. Between Cuyahoga River and Ohio Canal Present Cleveland Plant occupies the same site. Change naiae 'JNm SherwinjWilliams^Co. entered into the manufacture of paint in 1873 when an old1cooper shop on the site of the present 'Cleveland Plant was bought from the Standard Oil Company. A small engine and boiler and one second-hand stone mill, a putty chaser and mixer were installed. From this modest start, plowing back into the business much of the earnings, the plants have grown until now there are 32 factories in North and South America with over 700 buildings, equipped with the most modem paint, varnish, lacquer and chemical-making ma chinery. _ 5n Add photo captions; 0007-SWP-000004801 In the first yew of operation, this little plant in Cleveland produced^50,000 lbs. of oil paste paint equivalent to about' otuusgs ward to equal 35,000 gallons. The combined capacity of the Company's | .* , many paint factories can now turn out this much paint in about j pn hour and a half. At the same time, auxiliary plants are pro- ' ' during the primary taw materials and packages required for this amount of finished product. ` Mr. Sherwin was the active manager of the business until **' .,1898 at which time the Company had grown to be a concern doing a volume of business four times as much as when started. In 1898 feeling the need to relieve himself of some of the details, he appointed Mr. Walter H. Cottingham as gen eral manager. Mr. Sherwin continued as President until 1909 when he became Chairman of the Board of Directors. '. Mr. Cottingham had proven his ability to handle large affairs through the success of the Canadian business since 1895. His business career started in 1881 at the age of 15 when he became a clerk in a hardware store in Peterboro, Ontario. In 1887 he started in business for himself in Montreal selling paints, var nishes, colors and painters' supplies. In 1892 he obtained the agency for Sherwin-Williams Products in Canada and in 1895 induced Mr. Sherwin to establish a Sherwin-Williams factory in Montreal. Mr, Cottingham was a great builder, and building on the sound foundation laid down by the Sherwin-Williams founders, he established many additional paint plants and factories for -- the production of auxiliary materials such as linseed oil, white lead, leaded zinc, lithopone. chemical products. He developed Add very wide distributing facilities, establishing warehouses throughout the entire country. This expansion is recorded in the chronological history appearing on following pages. - _ - ... iilrj-C^.015} -<*>- 0007-SWP-000004802 ADD WALTER HORACE COTTINGHAM *r I* Omw , Oatorto, JUWT t. IN*. INI--CUrk In Mnn awn. hmfaw, Oauria. iIr-CWk to Ji m H. D.a*tto C*. Hinhmaa* r*i>t INI--Itorto* *ai*t aura U H St. faurtt., Mtotrakl. far lttr-U|W Nik Skarala WNatoa Ca. in* Caiwa to Clualaa* a* Ciaaral Maaaar at Tka Ik ira la-WlWIaaaa Ca. IN*--Aavalala* VIaa hiillal aa* fTiaanl Maaa*ar, Oraat aapaaalaa arafraaa IaSaa*. toto at Laaria ** * Sm. laailaa.. __________ IN* to l*N--illi n at TTka Ukaral_a__I_W___k__a___C__a_._M___ . aaaa aapaaka* II UaaliiaifJlll. , a /vIM.*--Baaaa Ckalnaaa at tka Beanl at Oramaraa COlltl IDlUlg AS. rTeaiflanta I7Z&*la*N* to Eafku* to fall** a* Brit**. Aaawllaa, Mav liaalia* aiB faaailln kakaaaa. - Ola* Mart* II at kto 1 . WaaUar Had la Eartaa*. Mr. Cottingham was an inspiring leader, a great organizer and administrator of the business, keeping in close touch with all details. He was a magnificent and dynamic speaker and a very good writer. The "Code of Principles" and many messages through the Company's magazine expressed many good thoughts in clear, forceful language. He was very interested in good advertising and initiated many successful sales campaigns. As a sales leader he was second to none. During the 25 years of his active management the Company became integrated through the manufacture of many basic raw materials. Under his active management the business grew to be 25 times as great as when he took it up. He became President in 1909, also assumed the office of Chair man of the Board of Directors in 1916 and retired to England in 1922| Mr. George A. Martin succeeding him as President. "<)- ADD 0007-SWP-000004803 V GEORGE ABRAHAM MARTIN > in MdUh. wiK.. Nm.hr t . Itu correot city to Montello im--rii. Ih m .-- fir III CMif rucfcyi*- 1W-T--wilt UalM li. UmfKtarii. Cmv .Utac nllnjr # triwmlngt. JfI*U--mVW. CtkimMiidaml Pi,MwOtim, ShniIMMMana%t*tmr mC,m 1U. Mr. Martin's business career began in 1877 at the age of 12 when he was employed as messenger in the Chicago stockyards. From 1880 to 1887 he was occupied in selling railway car trims for the Union Brass Manufacturing Company, Chicago. At that time he became interested in paint manufacture and for the next three yean he was in business for himself, manufacturing paints--particularly for railway use. He sold this business, coming to The Sherwin-Williams Co. in 1890 as Superintendent of the Chicago Plant. In 1898 he was made Manager of the Western District and in 1901 also assumed the office of General Trade Sales Man ager of the entire business with headquarters at Cleveland. In 1906 he became Manager of the Auxiliary Department man ufacturing linseed oil, leaded zinc and other products. He was appointed Vice President in 1916 and in 1921 became General Manager of the Company and President in 1922. (Uf) \ 0007-SWP-000004804 Change word to Affiliated The rapid growth of the business continued as Mr. Martin gave particular attention to manufacturing facilities including plants established in South America. He was very actiye and traveled something over 400,000 miles by plane. He brought into the organization the Subsidiary Companies. He was the active Manager until 1940 when he became Chairman of the Board of Directors. During his administration, the business grew to be three times as great as when he took it up. ' . ' Quit of the. ADD present -He was a great leader, a very good judge of men and many oH+wtop-flight officials were his personal appointments. His V"" policies were progressive, his accomplishments tremendous. For years he was considered the dean of the paint industry. change doubled to trebled In 1940 Mr. Arthur W. Steudel became President. His con nection with The Sherwin-Williams Co. dates from 1908 when he was employed as an office boy in the Cleveland office of the North Central District. He advanced rapidly and in 1916 became manager of sales of dry colors and chemicals at Chicago, later being transferred to Cleveland in 1917 and New York in 1918 in this same capacity. Returning to Cleveland in 1923 as Assistant to the President, he became a Vice President of the Company in 1930 and a Director in 1936. Mr. Steudel has always been especially interested in extending the distrib uting facilities and in tbe introduction of new products. Since he became President in 1940, the business has more than doubled, until the present volume is more than 600 times greater than in 1866 when Mr. Sherwin started it. ' ....... change 600 to 800 --(*a^~ \ 0007-SWP-000004805 Please list the paragraphs on NEW pages if and in "the order of .the numbera given In front of the paragraphs cp the left side* No. 1'. Many other men in the management, factory and sales staff have contributed greatly to the growth of the business--the most outstanding of whom are: . ...... .......... ,.............. Mr. H. D. Whittlesey who has contributed more to the wit verd ft who has development of salesmen and sales leadership than any other one in the sales organisation. He joined the Company in Clave- land in 1887 as an order clerk at the age of 16. Advancing rapidly, he became manager of the Atlantic Coast District in 1900. He was called back to Cleveland in 1917 as Managing Director of Sales--became a Vice President and Director in 1919. He continued to be active in sales management until ' 1936 when he was made First Vice President and Executive - - - > for the Subsidiary Companies. Though he retired from active change Subsidiary to service in November, 1947, he is still a Vice President and a capital V Affiliated Director of the Company and holds the leuMiHnr tin inngmit terra-at continuous aorviee. , Very prominent among the many sales representatives was Mr. W. B. Albright. Employed as a satanfan in 1885 he made a good record, Intraducing S-W prodpdu to dealers in Indiana and Michigan. He alihrat lost hisjile on a burning steamer out of Traverse City, Michigbqin^Jfme, 1887. After spending some hours in the icy waters of I^to^Michigan he was at last rescrued and after a few days in the hospi^was back on the job. Later, he was sent to New York to represeht^the Company as railway representative in the East. In 1894 he Mcame a Director of the Company and continued in this capacity\handiing an enor mous volume>of railway sales until his passin^sjn 1925. -+***= ,\ \ -- ' wit' this paragraph - 4 0007-SWP-000004806 am ENTIRE PACE Mr. J. C. Beardaleecame with the Company in 1880 u a clerk in the Cleveland factory office and later became General Superintendent. He served as General Superintendent;*/ Man ufacturing from 1886 until 1910. During this tinrfe he was responsible f^r the development of the high quality of paint, varnish and associated products. He continued^as a director much interested in manufacturing problems/iintil his passing in 1928. \ ' Also, H. J. Hain^contributed much in the manufacturing program over the yea^s. Employed by Mr. Beardalee in 1893 in Cleveland as an office boy in the.Shipping Department. He progressed well, showed^promise And was sent to Chicago in 1899 to succeed Mr. Margin as superintendent of the Chicago factory. As the manufacture oi leaded sine began in Coffey* ville, Kansas, in 1904 he unfa selected to establish this new undertaking. /\ . In 1910 he was brought back to Cleveland as General Super intendent of all manufacturing relieve Mr. Beardalee whose impaired health did dot permit his continuance of the heavy responsibility of the greatly extended manufacturing program. Mr. Hain was in,general charge of tl$e extensive development of the Chemical Products Department begun in Chicago in 1914 and during the years 1917*18 he nmintained his office in Chicago. / \t As manufacturing operations expanded he turned over many features'to others, confining his attention ti^the management of the 'Auxiliary Departments--his outstanding achievements in this field were the development of Dehydrated Castor Oil in 1939 and the production of fibre cans in 1942. Mr. Hain was elected a Director of the Company in 1925 and a Vice President In 1931; retiring from active service in 1944. C CHIT ENTIRE PAGE V . There ar^many good factory men in supervisory positions today whose experience is about the same as that of John Weber. He was one of the moat outstanding examples of a man working his way up from the bottom. As a small boy only 12 yean old, John started in the factory, filling cans of First Quality Colon in 1$76. He progressed to the jobs of mixing, grinding and shading ^nd in 1890 was put in charge of filling orden, later becoming shipping clerk. In 1895 he took com plete charge of all finished stock and the execution and ship ping of all orden. This bro^d responsibility hd discharged with great credit to himself and benefit to the Company. As the busi ness grew larger he developeaxthe organisation of stoekkeepen to handle this important function in all plants. Given the privilege of retiring' ut 1926 at the completion of 50 yean, he said he didn't wanAo retire but he just wasn't going to work so hard any more. Lat^r he won the Cottingham Merit Fund Award for the Outstanding achievement of dispos ing of a large surplus stock of a specialty which had not sold as well as expected. He was a very strong character with a stentorian voice whicn left no question ak to his views about any problem. In 19J$1 he retired to his summer residence in the Adirondack Mountains where he passed away very quietly in 1940 at the ag/of 76. \ Among 3resent top executives of the Company are many who started in minor positions and worked up. through the ranks to their present status as did the following officers. Mr. M. J. Fortier became a sales representative of The Sherwin-Williams Co. in New Orleans in 1931 after three years in this capacity with John Lucas ft Co. Inc. In 1935 he was Continuation of P*g No. 6 No. 2 No. 3 -V made Manager o(the New Orleans Division. From this point he progressed very rapidly, becoming Manager'bf the Mississippi emit this paragraph Valley District in 194<^ y He came to Cleveland 11^1942 as Manager of North Central______ _ _ __ District. During the year 1944 he served as Vice President and ...... General Manager of the Acme^White Lead & Color Works in omit this paragraph Detroit. He was called back to Cleveland in December, 1944 becoming Vice President add General Manager and a Director of The Sherwin-Williams Co. .' . > Mr. S. B. Coolidge, a graduate of Yale University, began as a cleric in the Cleveland Linseed Oil Dept, office in 1924. He is now a Vice President and Director of Auxiliaries including lead, linseed oil, leaded zinc, iithoponeand tin can departments. Mr. C. M. Lemperiy's experience has been in the advertis ing and sales field. After gtadtififeitttaffen Williams College he change words to attending joined the Company in 1907 in the Advertising Department. u ' He became General Manager of Publicity in 1921 and in 1943 Add. aa beltw was appointed Vice President and Director of Sales. In 1945 Mr. L. H. Schroeder came into the organization as an office boy in 1907 under Mr. Fenn, Treasurer. During his early years of employment, he studied at Cleveland Law School attaining a legal degree and admittance to the Ohio Bar. He enjoyed the closest association with Mr. Fenn, Mr. Cottingham and Mr. Martin and grew up under their direction. This experience and making the most of his opportunities brought about his appoint* ment as Treasurer of the Company in 1922 and his election as a Director in 1926 and as a Vice President in 1943. V 0007-SWP-000004809 . .* Ho* 5 Dr. N. E. Van Stone was employed as a chemist in the ,, Chemical Products Department of Chicago in 1917 after ^ graduation from the University of Michigan. He brought to gether an organization of chemists who developed the manu facture of chemical products. Tt r.npany a uVitr"`tinl irtirffl "* "tmirPint*! arid fl'ry mlera rnquirad Jb) the Paint"IWhuftijr: His activities also include the develop ment of lacquers, synthetic resin and many of the new products which are now being marketed successfully. His present office is Vice President and Director of Special Products. emit ' : ' * '. No. lx z'Mr. F. J. Squires entered the Company's employ from high/ / school in 1912 in the Engineering and Construction Depart y V ment of the Cleveland Plant. He continued his education atudy- \ ing accounting and commercial law at the Y.M.CA. and Pace School. ' Remove hyphen Except for two years in the military service during World H^War I he progressed through several departments in Cleveland, i, becoming Assistant Manager of Credits in 1922. Continuing <S in this firlrl.hr mm I run iTi rn ij in ilaeltsenrfllrrFIft , in, 1175 ':* as GredtrMAHSgeF: in 1929 Re became-Manager of Credits and Si>n..nHnfr nf lh..j.fc, K. ____ `' ' emit held until 194^when he became Treasurer of the Acme White 4 Lead and -Color Works in Detroit. In November, 1947, hr mmrrirrf Mr T. Mmrhy "r became ( Secretary/ of The Sheywin-Willians Co. add NEW COPT The high idine/of the Sherwin-Williams Aanagement was recognized bvihe War DepartmenVovhety4arly in 1941 the Company ted to construct anSsmanage a shell- loading plant Carbonbqle, Illinois. A groujf ofhbout 60 S-W rf- V OUT PARAGRAPH No. 7 Hr. B. M. Van Cleve, Vice sident and Director of Pigant,ffilcfr andfffhaaicai^Dlvisian was employed March lp, 1919 in the Industrial Sales Department atSSWSrk, N. J. He is a graduate of Princeton University attaining a B.S. degree in 1917. He served as an Ensign in the Navy in World Mir I. In November, 1919 he became a representative in the P C & C Department, becoming Qeneral Manager of the department in 1944. His success in handling this very important division of the business brought him appointment to his present position in December, 1951. o. 8 Mr. A* H. Burt became a clerk in the Advertising Department in 1912 wfcmmtiiir after gradua tion from high school. He continued rin ", extaion educational courses. - He served in euc c cssiveay freer -Advertising1 to Sales Promotion, on a Trade Sales territory iand'later as Oentanrlr-Han^ei-ttf Uie 'AruliltTfgtlxrar^mgyTrepgmant,..geles Manager of the Cleveland Division for-si* years/- then 'Managur Tif 10`Uhlt.'tlJra3rTg^,flflItbeV'tieleee 1 lu 1936 Mr. Burt wae mode fttaoutive- Manager ^-Dcalgr-i5wie3-,at, ,tfagdqgai,tuils',''iin^3h January, 1943 he became"' 1 General Manager of the entire Trade Sales business of the Canpony. In Novmbeiv 1946 he was Appointed Regional Director of North Central Region. Mg-credltable hantHd3Trr--thi-s~djiip0i'Uuit : This'. brought him the appointment as Director of Sales in June, 1952. `' 0007-SWP-000004810 CKTT BUTCHE PAGE mn headed by Dr. E. E. Ware mu organized to erecfr'and operate this plant. The Government invested $37,0^000 In the pjoject which covered 23,000 acres, 36 square zniles. The construction was completed in 12 months. The peps of employ ment during construction was 15,000 men.To ornate the plant at full capacity employed a force of 6,000. During the period of operation), over ten million shells--76/mm to 166 mm, several million, anti-tank mines and ovdr a million 600 lb. bombs were loaded. On some days oveylOO carloads of ammu nition were shipped out. The production record waa excellent, on some items attuning the highen degree of efficiency and economy, and the performance o j the entire plant was better than average of the industryy/ The quality of the product was perfect with not a single proving ground rejection (hiring the entire period of operation. Because of the dependability at the product--shipments were permitted to go direct, fo th\war front omitting the delay of proving ground inspection. In sjjite of the hazardous nature of the work, in the loading of this immense quantity of ammuni tion there was nd serious acciden^. This especially reflected great credit on Dr. Ware and theinany S-W men . who co operated with him. Operation ceased Is August, 1945. Nearly all of these men have returned to employment with the parent company./ \ During' the war a very large proportion of the Company's manufacturing facilities were devoted to militjyry needs. War orders were given the right of way; civilian requirements stand ing aside. Several of the factories were cited for outstanding performance in executing orders. Many of the technical men cooperated fully with the Government experts in developing specifications of special products. CMIT ENTIRE PAGE \ From the staff 2,76$ men and women entered into military ervice o( whom 25 paid the supreme sacrifice. About 96% were welcomed back into the Company's employ in motions equal to or better than those they left. The Company is very proud of th^ae fine young men and women--mariy of whom rose to high t^fficial positions in the Government service. The Sherwin-Williams Co., with the Subsidiary Companies, have now over M,000 employees. Since the beginning and up to December 31,^947,1,767 men and Women have aerved for 25 years. 1,111 of these are still active in the business. Fifty-six have aerved for 60 y^n--of whon/7 are still active. This long service record is tangibly evidence of the cordial relations which have existed between th^ Company and the staff since the be ginning. Practically all oPth/officers and men in highest po sitions have worked up from, the bottom and thus, the business is guided by long experience There are, in the organization, many younger men of great promise who are carrying the brui^t of the active work. Through out the entire organization--Sherwin-Williams and Subsidiary Companies--there are over 1,000 'managerial and supervisory positions. Vacancies frequently ana? and new positions are being constantly created. These openings are usually filled by promoting- younger members of the sodf to these broader op portunities. Most of the officials have risen from the ranks to their present high positions in this wayAOnly rarely does an outsider join the organization in one of the higher positions. This is when some special skill or knowledge is required beyond that possessed by some available member of the staff. There is every opportunity for any deserving young person of average V \ 0007-SWP-000004812 iitelllgltMe lu iim. to*a high -position in the orgnniI'rHirin- bj yirliirn*;"" --J hv *- J"*]n T- thaw whs ape industrious anA.liair shililj tlit Ouunjmj uffen TT ,l",itf1"li p'Hiinmmi nl ' 1H1S PARAGRAPH "" ' _ ~ The foregoing story of the growth of The Sherwin-Williams rrt^ji Initiflmrt -Go. illustrates the fine opportunity offered to everyone becom- ing associated with the Company. There is a field wide open for ... ... a suceessfuTcaner to those capable. It offers a scope for all ............... talents and a sure reward fo^eonscienttous effort. Piogrese in lsart at /yt ability and the organization is sure to come from dose application to du ties. There sre innumerable examples of men in high positions k***--1-- ,liJ tL* * * l t ~"-*-< j- !.-;*-^..1.. -i rjr rT"""1 ,a* fk f*pffjirf.nniti change as indicated- npeaing up for hip**"* j****rtir"i Blade the nost of the opportunities offered* ' ^ \ \ ( 0007-SWP~000004813 V FOREWCTO This Booklet hu boon prepared to iaforn tha staff of tho policies, product#, faoULtda* aA tho Hiaterjr of Tho Shanrfa- wmieu co9 Mr. aieploin, tho author, hao h i*mt M foot# floanad fra Mo aporloneo of cmr 60 jun of aottvo vcnriaa t lood- quirttn and is ohorgo of plat* at Montreal, CUoaga end otf aeeoolato, tho lodi Bargor oof Son** Ltd. of London, BngLnd. H. mo oplcgnd by nr. Shenda and pmwUy Mttai with tho fmadam Mr. Shewtn, Hr. william and Mr. fan and other* A* .. followed that In folding tho buatnaaa. Ho ho* mo o . tho Co^any grow frm eno --all point faotox7 la Cloralaed# and another la . Ctdeego, to tho protont far-flung orgmisatlaa. . Slnoa tho 50th JkanlTaraary Ccorenttaa la 1?16, ho has boon, nen; nany other Attica, la ohargo of tho Slotorlool CoAlootlaa at H.adqcartara and has baaa eallaotlag data about tho Company and lto produeto. This Historical Collection lo open to all ambers of tho otoff and rlaltar* at all tlaa* and la mil north a Malt. Tht products. hittei7i and dsvelopaant of Tbo Shanda-WUllom Co. oorara auch a broad flald that thla boohlat aorra* <aljr ao a eotprahanolro reformat lado* of tha 609*7*0 aatirltloa. ' jeparta an all subject* haro boan fully aonaaltod in eaqiiHog it* Thla booklet m anabla tho atoff to talk in a mOl-infcoMd way about tbo Oo*iqr and lto protest*# tut ptmiai la pmam, firaV-hand dlroot answer to questions lo tha boat poaalblo *07 of ropreeontlag tha Company and winning frlaada far it. looaarato information la tho bools of good public relation*. vo eosaand this booklet to tho oarotbl reading and dlooa atndjr of all aawbara f tho atoff and auggaat that it bo kapt as * book of rofaraaM. A. , Stoudol Proaidoot \ \ 0007-SWP-000004814 tas 5HSHWia<vziLu?s ec. The 3harwiaWlllAe Co. vae atarlad la 1066 t^tan Haarr A* Sherctn autared tha paint touaineea In Cleveland* It in now the Varld'a lergaet oaxmfactarar of Palnte Vamlabe** Laoqaara and Aaaodatad Producte. Shi* poeition ban bean attained and h4 for nangr paar# through .... Superior Quail^ and dependability of product Glviac bast value to tho ouataaar Bair and la^roved producte Productive and truthful advertlalnf Iffidant aarohandleing EXECUTT7B HBAD^ASTEIS OVTICXSt Midland Buildintfj Cleveland* Ohio Rl-OICHAL CPPXCES Cleveland* Ohio Chicago* 111* Oakland* Calif* lanaaa City* Ko Newark, N. J. Philadelphia* Pa. Dellao* Tana Atlanta* Oa* 30 Faotcriao 10 Varahcueee located at atrmtaglc pointa ell over North md, South Aaerica. Over 000 attributing Branehea* retail aalaa and aandelnf daalart. 35*000 Retail Outleta " Including leading hardrare* paint* d^part--t and general atcraa* (1) 0007-SWP-000004815 A* VI* Ateudel President H. 0. Vhittlessy lee Presideat 1. H. Sebreeder Tlee Free* ft Trees* C. H. terapcrly Vice President A Diroctor a Public ftelctioni cmesns cr THE SHZ3JIH- VXLLXAJS CO* f* J Squires Secretary X. E. I* K* Tea Stcee Tie* President ft Dlreetcr ef Spulal Prodaete S B* Coolidfs lee President ft Slreetar ef Auxiliaries (2) Vl > K* Tea Clive Tlee Treed dent ft Mreeter ef PlpMat* Qmieel ACslar SLvlalea 0007-SWP-000004816 irnuuD d c mp u c t o Jn order to further extend the distributing fseLUtlse snd utilise tht full capacity <tf l^ie plants Manufacturing linseed oil# leaded tiao and other auxiliary prohieta* the Shendn- ' Wllllane Co* sought outlets far its orarsuppiy of m materials* ssd ths following oenpenies beoan* s part of ths organisation 51 tho dots indicated* 1910 SOGERS PAIHT PnOEtJCTS# Ino, (Estebliahed in 1880 under sane of . Detroit Wilts Load Works) 1917 t h e KAKTEwaram co. (Established in Chicago In 1670) I960 AQfS. QUALITY !, Xm* (Established in Detroit in 186b under asn of Aone Whits Load 4 Color Worts) 1939 THS LGUS BROTHERS CO* (Established In Dayton in 1671) 1929 JOHR LUCAS 6 CO*# Ino* (Established in Philadelphia in I6li9) . , 1939 W. V. UWREHCR 4 CO* (Established In Pittsburgh in lMk) Each Cmpugr retains Its son identity and neanfaetoros and eella its sun fomnia products to dealers and Jobbers* Ueh naintains its own Managerial organisation* bet all are artors of the greater Sharan4riUiane ZnatitutLen* A reseat tonerstion has bees insugurmtsd hr Sberuta-AfilHsMO and its six Affiliated Conpsaiss through Joint skis of Tea Tons* Super Tea-Tone* ins Ole* By peeling the entire sales and ad vertising strength ths occsmer field hes boon midh aore eon* pletely ocvered* ... V\ 0007-SWP-000004817 YOREZBf GaiPiia Salca b^rond tha bouadarlac of tha Caltad Statea grcc U each an extant that It early becaao laponlbla for opart chipping to eatlafy tha danand. Local oo^anlaa vara aatafe- , Hahad with eenplate factory and vtrahouaa faellltlae* 1B9S THE SlOWTfl*ttHLlA>0 CCHPABI of Canada, Ltd. 1929 19JO I9lt0 Montreal, Canada CIA. SHLSWlK-WIUlAfB, SU, Hadeo City, Mexico ' THE SinnttlMilLlIA.'S CO. of Cuba, S. A. Havana, Cuba 3m?jrDf-w h j j u o i<toomi, s. a. Boanea Airoe, Argentina 19(lii 3HEJ5IN4ILLIAMJ Da BRASH, 1 A. Tlntaa a Tamlaaa, Saa 9aala, Small " In 19C$ Tha SharvLn^llllaaa Co. beoane eloaaly aaaoalatad with Louie Bargar Sena, Ltd. of London, England. This ocapany operataa planta la tha following oltlaa and baa distributing bmnohae la nany other leeatlona. London, England Olaagow, Scotland Dublin, Iraland Parle, Pranoc Bldaqr, Auatralla Wallingtan. Hew Zealand Durban, South Africa Beyond tha Manufacturing pointa Indicated theae Companies bam adequate distributing faellltiaa SW Products truly Ccrer-tha-Carth. 0) \v 0007-SWP-000004818 snEJwu-vnxxoB wins Pro* the Tr7 beginning Produeta taw bM iffind to to public through dealer* Maty of thH duir niUtlwa hare reeultad la cloea frlwdahipe af long steading* Boat .. aatifactory bnalnees deaTInga ** in f*e* practically buai* ness partnerships* Following are a tm tow here bate fl*W dtilnv for nr $0 years* S S S S i IS ti S ii H oyt Hdwe* Co* Deflaaoe* Chla Bart Shaw Drag Co* Adrian* Midbigaa Geo* B. Deardorff * So b Dorsr* Chin The Pfeiffr Co* Cedar Falls* la* I* L* Duzfcaa Oo* aXorararllla* I* 7* John Truism PriaoetcB* HI* v* C* ZandoB It Ca* Ruthlaad* Vt* J* C* Baldrldga tbr* Co* Albuquerque* V* X* Roddaebery Hdwe* Co* Cairo* flab BroaHtogara-Blsaai Co* instat'dalas* tC* C* C* Bardaan Co* la* Strong 6 Rato Lbr* Co* Portland* Coot* Laroy Lumber Co* Latnqr* Taxaa Sebwiokert Btoa* XMteto* Man* Salisbury Ikhfs* Co* Sillitajri V* C Lemon Hdue* Co* 1 Tultohaaa* Toon* Sladgo fc Barklay Co* lawraocevllla* Ta*. B* 0* Rail & So b lono&dln* Ramil In aaoh trading araas which requlra tha graataat distribution a Ccrqpaj? branch haa bean established* These branehaa hava aenrad aa a oovraniant aourea of supply for near-tar daolara and haTt baas a guida la aamhandlring* anabllng tha daalcr to la* prtrre his aalao through eiaapl.se of natheda saeeeesfally used la tha S4f branehaa* #-% \ f I 0007-SWP-000004819 % Cow-tho-Karth Disign lir|i n 1 soiling to eoDMMn is proutod by good idwrtiling* It his allays bom a pollqr of Iho 3hanrtaWjlU -- Co* to Mfco Its ptrodsoto wall known to tho puhlis* Zb tho aorly d*; tho Oonpanjr'o trodo Mill m* a sh--plom< tho swdl Itsord hiring tho polar to ohsogo color at will* Tho Coror-tho^srth* mi dortaod la 139$ ty 0* V* Ford* (at that tiao odrartlslng aonsgm) sad officially adopted oo tho Conpmy trodo mark la 19Q$* Its first m ms oo a mtiloo* lot slip nth outgoing mil* Zt ms olso isod for roofrqr mgw to adrsrtlso tho Qaalars "g ^horsla^llll--s fndsta la BioHg tome* This not vlth so aosh finr that it hoooas mr gmarally asod and la 190$ ms definitely sstihUshod M tho Caipaay's trado airk mporaodlag tho ohmoloca* (6) "S,. \\ 0007-SWP-000004320 s h ew ip-w nijAm rr.onjcrs oom ** i*xsx Ths protective paint on the outsits of ywr hoses* tbs laftah iar deeoraticn of wall* aad furniture* tbo erroled design an your tuba of toothpaste* ths color on your print dress or ottisr printed fsbrioa* ths printing Ink on the Sunday ontio papora aero all product! of tha paint industry nl probably aarufaetarsd la ona of tha dhsnda-VUllaaa plants^ Tha Company produoas paints* solera* vamiahae* laoquara of araxy description for hmscs* building** bridges* railways* ships* automobiles* aircraft and a aids rarlaty of aarmfactarsd products* Bridges would soon basons unssfsf sutemebiles and trunks wgdld roat avayj houses and buildings would rapidly fall Into daoay wore it not far tha protective coat of paint* Csrtala indoatrlaa such so chenleal manufacturing sad pstrolsvn refining require special finishes which will resist the destructive actlen of hast* datura, fumes* solvate* and adds* Sdf Products have baaa auppllad to naat thaaa requirements* .. It la aatdaetad that structures and equipment exposed to tha veatho* are protected ty paint at an anrwal coat of about $ of' if of their value* Faint* moreover* being color* has a vary paraoral affect on all of us. Wa use it actanalviuy to beautify our ham ad take pride la eelaotlng oolor echoes that aaka cur turnss pleasant* cheerful plaeac In which to live* Fayuhdiegiste understand tbs offset of color os people. They tall us that certain seders aaka us feel warm* others aaka us feel cools They ova knew that the odor schema la an airplane definitely effects tha possibilities ef air* olctaiasst - (7) 0007-SWP-000004821 Indiatrial engineer* have alao studied tha effect if aala1 an iadltldiala* Thay have found that repainting a faetaay eceertlnf to oertain oolcr echanya will allidaata eye-fatlgua# redoes aoeldantaj and boost the moral# of aaployae. They advise apaolfla color echaaes far heavy lnrikiats7# other echwee for light industry. They tail ua that a good aolor schaa la na geographic action of the eountry oar ba a poor one for another action. Paint In bxiaf la an laporcant part la weiring tha world a happier place in which te lira and rsrk# Shiarwin^Uliana nokae flniahaa te beautify and protect the surfaces of most of tha things with which va acne In aontaot ; in the etmrsa of car everyday living# fumltwra# mdlaa# tala* vision seta# rafrlgarmtora# kltehwa cabinets# afflea sump--rt#' toys# electric appliances# natal and paper containers--dnclndiag tha eana in whlui paint itaalf la aarkatad--nay all hr flirt died with fhenrin-WllHana product#. . Pslnta# enamels# lacquers# and varnishes are aada for applicatics bp broahlng# spraying# dipping# or roller-coating# Thee# finishes nay ba of aithar air-drying or baking types# To understand haw Sharwln-VTilllana has ana te play such an Im portant part In tha aoonarjr of tha entire eeuntay and to affect tha day-to-day living and working of Americana# raqulraa that ana should knew southing about paint# Paint la a ooatLrtg or (12a used to protest and daeerato# lasls* ally# it e naiste of pigmante# vahiolaa and reducer*# Pliant# or solid coloring natter# la tha ingredient whioh differentiates an opaque material Uka paint free a tronaparwtt easting# the vehicle bir.da tha particles of pigment together lata a uzdfendy colored composition and adheres to tha surface# while a rodbear thins the paint to a omaiaisney aultable for applying* (8) I 0007-SWP-000004822 ' Tsnaka'asrtaia that tho qoaU.tr of nm notarial* la the highest possible* 3horin4illi*ri* boo o t s t a period of year* expanded operation# fren the prediction of palnte to obrac* also the production of the noat irqjortant point ingredient** Tfiim Ir.dluco* production of loaded aino* llthapoM* dry colas* chmical products* linseed and other oils* and synthetic retina* Shenrin-Milllaa* taanufaetureo its own paint cans* and froa the vory beginning has operated its ora printing plant for tto production of libels and color cards* Despite Sherwln-ttillims* brad scope and great variety of products* paint* Tarnish* and lacquer are the cost laporient* In faet, swat of the nan-paint produet* were doreloped because they are used in certain paints or beoauss their namftotaling procoaa is ainilsr to on# of the nany cheoicala that go Into paint* The tsclmiqura and equipnont required to pro&oa thsao and other ehnicala enablo tho 3h*min-Wlllii* Co* to nanufaotors essential ingredients for drags* (9) \ 0007-SWP-000004823 Rav<4azxiAii Pscarcrs Pooorlptlap - Dot* ot Pint Hsunfoatw* Every individual ShamiiHfilllaso Frodut haa bam ilinlwil, t* be the highest end* aatarlal far the purpose liitwhd. Mfrt' ant urkit survaya show that S4f protests mjoy * wenw prefer auai of fear to o m over thenart luAr| ^nnd* To Insure dependability and naifentity* endless laboratory and field research la being devoted to tho fnrulee and control it an- factum* All jrodueta am under oenetaut InnstlgatLea aud l^irared aa b n aud bettor raw aatarlala or Mnufaetariiig proooaaaa bosom available* : fee of the graateet ccotrlbutleaa ahemia-VlUlm* haa uada ta the Industry la the fuadaaaetal prlndpla of offering te the public only the highest quality product designed apodally far aaob lndl* vldual requirevmt* Thus the Covwy haa act a high standard for tho Industry nub to tho benefit of the public* Products hava beau designed for the beet protection of erqy variety of requlmeat* A prodnet le developed for aaot individual hauaahold and Indiatrial need--obviously* a paint boat suited for 'interior deccratiou la usually not suitable for aarborler aipoear** Oror $0 distinct llnee of produata are offered for the eccwniwaa of the housaholdtr* Each one la deel0)*d to produaa tho neat antic* factory raaultc for tho Intended uaa* To insure that all produote aot^ly atth atandard quality* enrefol and thorough testa are made before fining Into packages* Tarts are ocnatantly auda of produets sent la fits*brmeh rtoobc to i* aur* paekaga atabllity* Should any defeat develop* the antlr* steak out la the field and In sarshoueso lc Inuadiataly reaelladi (ID) 0007-SWP -000004824 Iho Felleain* Aro Io m of tfao laportoot Prodtatat -, , Fln^i mia la 1080 u tho hlfboat 1-4m of pnpcid oxtcrler boos* point* It load tho Xn&jtr7 amy tnm tho bM| *fMi(polnl potato* vbltta nr* Urn offorod to u vtmv pMttag publlo* hint lilto Wliw opcal(lid 1ly tho 0* OfrnoMBt and aoaj largo icnwnri oo tho boot point for oaWjior ml awfoooo* 'W la to Paint Mut Storlli* la to Slim*" ' nx-Tc--yy. Hlroolo Voll Vial* Plata doroblof oaohoblo lntorlor finish onitahlo for palatine mr mllpopw, plaatora mllboord* brlofca aoaont# polatod or omalntod* Diloo la ana hoar vlth no *polnl7"odar. A apathotla roala tad oil flidoh aqppUod aa oaaipoota to bo roduood with aator to palatine aonalataaoj* It romlntionload tha palatine fcoblto of Aaailoao Tha laa fflrtmta Vail Point . Thla product drlao la ana boor to a rich* valvatgr finish* durable and soohoblo* Taanty ana standard salon ora ooppllad with dint* tlona for lataaalsliie to Irmnooroblo orttatla Unto. Vlllod la noa olrola oool llthacrophod paekacwo (11) \. 0007-SWP-000004825 _,, ,, S u C** ,, CM <00--1366 Hirmala Instra snaaal for kitehans* bathro<o, and woodier*, lot Olo looks and mash** lilts bakad 21 standard oolers snpplisd* Intermixing thass pradncas inuunarabla artlatla tints* DBCOUTOI'S COMMIX--19W* 1 flat and salgloaa oil bass wall paint* Bass mbits* and daap color* for nixing t* any tint* 3EHI-UJ3TRE--192$. A ssat-gloss intariov finish for malls and moodworkj hard drying and mashafals as saaasl* FIAT-TOMB--ipo6* flat* latarlor finish for plaatar mails* PORCH AHD FLOOR HUMEIS--lMI*. Bard-msaxing ananal fr floor*. FHWAC--19Q0L* A tough* hard^rasring* duarabl* marniih stain for usa on floors* voodaacfc* and Simitars* Natural mood solan* EHUdOIP--1303* A hard-drying daooratlTo ananal for ganaral interior mss* FIAT-RITE EHUCL UNDERGOHES--1922 Si* idasl madarsoat far ananal* CGMMMME&1IH HUGH R3J--1903* For nsa an bams and othar fun buildings* . SHUPQ22 ^UIV--190b* KaadF'mlxad panstrmtlng stain far mood ahlngls roofs* FIH3T Qtuiirz XURTZMO CQLCR3--1873* A sadists rang* of tint ing colors for paintars* daoorators* artists and sign mritars* This lino mas ths S Cenpaajr's first nanafaotorad protest* PUNIE8C8AFT FINISHES--1939* A mid* rarlatjr of paints* ansnals* nndsrooatars* maralahss* rednesrs* drlsrs and othar prodaots pro- Tldad far tbs apeoial naad of ths aontraeting paintor* . (12) \\ 0007-SWP-000004826 Ktt-or--lJOJ. *eparlor quality interior vamah far fliw roodwoth and fundtor*. Drlaa duatHCroa la too ham* 0Zm VASIH3S--19Uu Xiag of 111 spar Taralnbao* for oat* old* doarii toot* oad oorfaeao ospoood to hoat* ac&4 raia* nor and aalt ipnr. H3SCQXUIE0D3 tAIBOSaES--18J0* A vida rariaty of hififr qaality oandabao for bolldlAga* furaitur*, aad induetrial prodnota* ihlolao, laplaaata, railway aad auiaa aquipaoBt* ~ OUllS--IStiu faint and vamiah motor* GRAPHIC IMS ?IRISHES--1938. far oortarlar aad interior dgM. Including Sm Bollatin Color*, Pastor Silk Swan Colon, aid Day 01o o daylight flaorooeoat aeraoa proeaaa odor for dlaplay advartiainf* . FUIQfU*--1908, A pura Haaaad ell aoap for gaoeral aao* TRACT* AIKPIACNT PKBIT--1896. Dnalapad apooUUy for fam falaianta. Driot quickly aad afferda various protaotim m ' anpoaad wed aad natal ourfaoao* ' BRICE A STUCCO PAIHT--190p. High-quality* aoai-flaaa, oil' paint for feriek, eoaorata* aad all typaa of 0000017 surfaooa* PASTS w o o d FILL!*--10J6. A dagaadabla protest for fillip all opoo-grainod wood* It driao hard and U1 not ****"*- WALL PSECR AMS SEALES--1926* frlaso aad ooolo ploatarad Ua and mHbaard anablino aoeeoodlBg eoata cf vail finish to oonr properly and dry smly* , ,. for eooplata information about any produet eooaalt daaerlptito literature* - U3) \ \ \ 0007-SWP-000004827 SHramMfXLLXUS BBOSuES A eo^lota llna of bruahas bearing ths CpB7<i mi hu boon aktd slnea 1?31 Hast of tha bruabas carrying the Sherwindfilliaas d im ara id* fraa tha hlghaat quality Chlaaaa bristlaa. Scarcity af bristle doing tha war tiaa brought about tha dcrilcpnet af sjnthitio bristles* Tha Company *allotad nylon and MooLta as tha boat af this** R0UU3I-KQAR1I . Tha Company via granted patent la 3Jt5 Tar BoUar"Coatar* This darlca greatly sliyUrtaa tha applioatlon af Interior nail paints* ., sms rmrsci wmam par aojr years tha OcnpaojU branchee have sold a aco^lete Una of wallpapers aa nirtty styled and aalsrad that they truly qualify and narlt thalr trada nwi-ilTM PERFECT* 3TXLK PERFECT wallpqpars ara precision built fron aulaalva dasign* and styrlaa* .moat af which ara pro&ood far tha Oapnfi especially by tha country's loading artists* 1 All patterns braadad with tbs SITU PERFECT saal ara guarantaad whabla and fodaprocf xkec t xc xhs tatarisf this fiald in IfOJ tha Cnpaay ms at ana tins tha largsst producer af artanlaal inseetioidea. Tbap bads tha fttllast uaa of tha wlda distributing fasllltlas af paint as a aadlf for supplying lnsaotloldss ta grasars* As ths d m caapounds OUT and 2*lHD vara lntroduead* tha sola of thaso ass vmdarfol pradaots was rigorously undartahm with astonishingly largo Tfilnaa i A eanpleta taahnlaal laboratory was astsbUshad asalstad by ssvaral eellaga fallonhlpa. Huy aoiantifla aantrlbutlans ware aada to this now fiald. Olffloultlao aroaa as lasssts dsralapad a natural Inanity to thus# ntv protests* As wo did not anafaeturt tha baala ingredients* tcgrssslvs action In lurfcattag lnseetlddas of this alass was duacntluad. Ws still slntslw ths sals af a larga roluea of protests which san ba handlad safoly and profitably* m 0007-SWP-000004828 AKaar*ieux a w imvatiiAk Mtjvrmss meaicm Ihe Cenptny is ispartsat aomfbetm* of th* hlchost gride of points, snoaela sad earniohoo used for probation, dsoarutian sad mlnWnanoe r hotale, schools, hoopltsls oar* nerolsl, public, ladistrtsl sad factory build- 1&6S* Color plops on Inpartwt nlo Is tho aodam industrial plant, thrall Its oontrlbutftoo to hotter ooodoc sandmans sad tbs osasoqusat Is* profit is preduotivo offisiangf, oofo^ sad otplopao sczalo* Bscogilsln this foot, Shonda* VUllaas bos dsTulopsd s ssvlstalj oo-crdlaoted Color Haxwwqr ftwgrio* This ianlndas o oaklets Has of sotla-flalsfe wll solars sad sasdi rtsslgmd for ottroottoo sad ohsotful interior ' dscontlau Kup of th^prebloos is Industrial and <is leal plants requlvs Materials inlpsi to soot tho 'wot nwri oopsouro saadltdooo ubldh oro quits dtffomnt fra thooo sf tho bora s mmt * Thaos oposlsllaod prodsoto hra boss devolved thrash rah earUnotvo rowiS Is tho lateoatosy and is the .field intending ooor o parted <* mb j t yosn* Tho Shcirta-VUliiod Co* Is uaXl^wjulppod for this twsapi its oa brood ssportwoo la tho Chanlesl Industry* 05) 0007-SWP-000004829 EEGSntlAl TTZISZ'* th* Cor^any produce* a substantial proportion of tha country'* rcqclranoat of finish** for mry variety of in*uatrial product* This includes inawaorahl*fo bh Is * dovalop*d for luiy snufacturara* Paints* muale* lacquer* and varnishes arc nad* for application by brushing* spraying* dipping* roller-coating* both sir-drying end baking* 3TCDGTHIA1 rniSTHItO T'CIETICAI 8EOTIC* Extensive laboratory and flaid raaaarch 1* davotad to th* development of the bait product for each Indict<tal aonauaar requlraaent* Xa*y innovation* for finishing har* baaa intro* duead aa a result cf thia research* faohnlaal aeperta era avail'bla for anginaarirjj aorris* to oonsraaars In the u*o devdopeunt of especially designed Prodiot Piatabee* w x \ X 0007-SWP-000004830 g j mk Xlsequers sad lot Trsaeport Etunels la I9tS dim Isomers mm first mod for fin ishing autenobiles ShenfieHtilliaas introduced the Opsac lias* In 1933 X Transport Eneaels W4P# added* These lilies include e cDeplete range of primers* surfeeers* cad thinner** Also ingle-pipMnted laoquer* end mull end eixlaf equipnent ere furnished ensfcUnf the flMshsr to blend to my color required for reflnishing 1 ear or track* pioture of M sen trade <17) V 0007-SWP-000004831 SJTHWlV^IUIiUO RAILWAI fZRISHBI Coincident vlth the Company1* first mnafaeture of house pilot* peels! produst* vcre designed for reilnsy loeoBOtivasj cars sad buildings* 3HFtX*4fXLLXU0 NLftXR 7008109 Through long uqperleaoe in the aaufacture of Muins Faints sad the supply of aienoua quantities for Kk t j t ui, pretests of the higheet quality h*To bean developed* cia) \. 0007-SWP-000004832 Hw p^|rTffO fit SHiiiKzi^ZLrjA.ns a ir c h a f j yunan'g Air craft Finishes ars dsalgnsd to seat tho noot naotiag rsqtdranonts In application and to provido a darahla finish to withstand tha sactxusa of hatt cold* loo formation and hoasp rains aneoontirad la operating pi anas in high altitudes at groat spsod SHKIWIMfILLIim FCTBDUBDK 7XHXSHS9 lha Patrolana Industry is a largo oaosuasr of paint and aazqr apoeiol flaishas for tha produstienf rafinlng* and distribution dspartianta* (IF) s, \ 0007- SWP-000004833 Aumujcr mercers Beginning about fO ywi i|t and mR eerller* tti 0*907 ftirW on tte plan to aanufeoture lnpertont priawy rm notorial* for in la palate^ imd*N( laenare, *7 nlw and otter produoto* With tte production 0f oaah sw aotorlol under foil ocntrol* it lo peoalb&e to regulate tte goalltgr 0t flaioted preduoto to 0*917 fully with tte blot ataadard ot for oil 3hendn-Wllllaae Produeto* 9m foilowing itw oro low of tte mot lapertonti WKITS x ead --wifl. Baaio Cutout# White 1-4 ono of tte ani Important ohlto pipaente used la point* ano u a k d irao ems--I9efe* rmt node bp tte 0-9017 la 19oU la tho Oaastt Boulting and Ka&m Ciwpny plant at CoffT* Tllle, Kanaao* teadod tlno oad.de lo fonod iron slna or-- aan- tatnlns proportion of lead sulphide* The reoaltUf pi pant a eonponnd of ntne notdo and lead nl|titaHS 1117 veil adopt' od for anterior hoooo point#* LiTHOPUIR--1917* A teonieal aapond white plpimt containing nine anlphlda and barlt-- aulpteta* St la an Important plfNt la lateriar flat won polat and Malta trafflo lino palate* CRT COLtas--1896, Starting la a null pilot pint la OLsveiand la 1896, a oonplete department was aotahllahad la 1899* Hi 1909 aaunfaetaro was tranaf--rad to Chicago to o ante larger pleat* A eopliti lino of rh--rieal color pip--nta of hlgteet pillar aro produced la thlo plant* Apprnlaatalp JOQ are node repo* larly for palate, aaaaela, and laoquera* DISPERSED COLORS--1929* In 1929 o proooas waa doralopod to laeorporata Otenloal tejr eeler pipaanta dlraotljr with oils or taralahoa* j (30) 0007-SWP-000004834 fflimm 0GUR3-->1939* 6e3m K^dMd aitii fOhlale hul f I for printing deslgna on fabrics* CHSKTQti Psonjcis--191u At tho banning of WetO* Var Z It baena l^possltls to proouro f*cn Ooriwy dy>s mi lntemedUtes required for the manufacture of dry colon* the Company laMediately undertook to aako thooo la Chioago* k oeqplete deparfcisnt u established with tax adequate otoff of cheatste. Mueh dsvelopncnt has taken place In this department and tho plant has boon greatly ortoedod* lor any choeioals aro produced for use la dry oolon and ether flhonrtn Willlone Predicts* Also e Tory largo tenaego is supplied to other wiwn* Ow 75 of tush latsmediate ehenlaala aro bolag rogularly pro* diced for palate dry odors, drugs# rubber# petrol-- sad ox* ploelTS industries* SHiTHnriC R'Slffl--1929. Prior to tho uso of apathetic Resins# -ramlshes were wads from natural rosla oeokod with a drying ell and reduced with turpentine or other thinner* Duo to tho look of unlfondty of natural material# aany dlffloultlaa oora nooentorod end row natcrlal supplies uoro definitely United* A Tary vide farloty of Synthetic Rosing# aarralous cheated compounds# hare new boon darelcpod to prediet Tualahes far nr* passing tho foraer oleereslaous typo la quality# adaptability and durability* Such Synthetic Resins land th--elTos ts nut preduetdaa of famishes that hara perforaanoe ohareetaristlee on* dreamed of formerly* Su m Synthetic Tamlahea hara kept up ulth the rapidly adfanelng pact cf the Industry* . the use cf the nine DK on aany produsta la a direct erolntlMi of tho Canpeny'o derrelepnent of synthetic roeiao* Zt deelgoatee ohenleallv efdrod notorial* . - (a) V 0007-SWP-000004335 LXZ5ZES OIL--190** to provide the largo veSxne of thl mr toot oil Mod la M prefeoto# a plant m oitatiKM la Cleveland la 1902* ft* ell lo oroohod free flax aeed* A plant uolng o solvent to extract oil from flea eeed, eajre, *ut mt ether bouto end eoods hoa recently boat Vietolled* KHSBAIED CAST on--1939 tho difficult!** moouatwed In procuring Tung Bat Cdl frex Chino boeeaoo of Chineeo Japan*** mr trouble* caueed American vanaieh xaaefaeturoro to develop a mbetltutc* It me found thot Coetor Oil could bo treated reeoltlag la aa ell otiioh la oeoo reepeete lo npoUr to tong dl. Tho Shomla-tfilliogB Co. oeotrlbatod nueb to thlo dcvelepaeat. LESSEES iAl CATTLE PLT31--1902. Ae a by-product fToa tho eruo&lng of flax coed. tho Ccnpoay io o largo producer of Ida* eood Haul# o very xteh nood oottlo food* SULPHATE WOOD TUHPniTIltt--1936* Crude wood tulphatc turpantine reeolting froa paper-making prooeca lo carefully refined into o ver7 high quality of fialmot. - mt CASS--lflft* the Manufacture of tin eeno mo otortod la o anil pleat at Cleveland in lSftu Bealialng tho ecuae'e dartre to roelooo o can to protect tho ocntoito for future mo # o patent was obtained on o epeolal dertga in 1A77* no 11a Oon Depurhnoat grex rapidly and la 1921 tho xanxfaotur* me true* ferred to Chioogo to o greatly expondog up-to-date plant ef groat capacity. Shortage ef tin plate during World War 12 brought about thownufactoro of very eatlafaotorr *aa xltb a fibre bogy. Manufacture of lithographed oano vox begun la 19$1 A bo x plant me eetabliahed at Mabbord# Ohio la that year. Capacity of both Chicago and Bubbard planta lo aov $00*000 o day* <tt) 0007-SP7p 000004836 aaa;4Bca* renLomarx aj cams* About tectaaftrod and fiftgr tnlnii da*> lata and an alacat equal iniboa of trained laboratory and flald tsohadeland art eonatsnb- ly mplcjrad In tha testing <f rm natarlala# eontroHiag namfaetarlng ptamnt tha par* foaaanoe of all fnnailaa and tha darslsparat of am praditto* All. feoiaey apsratlfloa art ante stciot eoBtrol bjr raparte to laaara that finished protests ooaply folly with Shonda- Villlaoa standard** - Thia wo*Ss roaolta in may now products mad battar aotheds* than Maintaining tha loading petition Sbncvln-Vllllana Protests ooeopy* ?neh produet ia designed to ba tha hlghaat toliV dor tha w*e in* tendad and la offtrod to giro tha ocnouwor the Tory boot nla oad aatiofaction for tho lndlTlteal requirrunt. Spooial laboratories aro devoting rosoarah to painty varnish* ajnthetio rosins* cUi| dry oolore and thondoal prMnstit Filiw hips and idiaUndtlpi aro maintained la several ooUagoo* Tho laboratories art conataatly arperlncntlng with now raw aoteriala os thsy appaor on the oorkst* law aqulpMst and asm* factoring prooasssa sro thoroughly lavostlgstod* Srtcnsiva ax- posurs tests of finished protests ore carried on in tho fiold at tooting stations in flarlte sad at other points* Haw rsquirmrata are constantly rsfsalad ty solas represent atives end such problem ors imadlataly raforrad to the labora tories for solution* () \ \. 0007-SWP-000004837 Axnstnszm CCS (HI CGLCR Ejwfcf Card Trm tho beginning of tee (Ua^ugr T effort has bea node to pnewt 341 Preduate to tha publio Kith efrltti9| truthful advsrtiiing* Each product la Illustrated uith attractive diaplay dpi, color and litaratura describing lta uac* Koadmy alps* nswpapor* --gil.nooj noting pictures* and radio arc used to tha fuUoet extant to koap tho 341 nano before the public* . An cutstanding feature la tho Paint and Color Stylo Ouldo* Firot loosed la 19tt0* th* style Quldo bodlao aothod an* tiroly now la tho la* . duetry amoving Coda* . cfcrme pietneo of Itgrlo Ovids first Color Card finished palntad ax- 1073 tarloro or latarlaro ad of haoaa. thaaa pioturee giro tho hot* omar a nuoh battar eonprshanaloQ of tea roaolta to bo obtained than lo possible Xrm o oaoll oolor eh&p* Up to 1952 tears hare boon Ht s t loouaa of tha Stylo Ouldo Including 225*000 copies. AlOO* tharo hart bom throa lasuaa of tho Stylo Guido Conpadon starting la 1950* a total of 55*000 oaplM* . 0007-SWP-000004838 ranmao a*d autouc Krumt Tjw the very beticalns Uii buainaae it u flt that . printing and ft* saktng of napli etAh and Utmtun aeold ba eat-Ufactcrlly ecr.tarcii*d la a CcHfsiagMMMd plant* l*2tniia| in a tall mj in a littla rvm 10 a 12 feet, hob MLr ? v m ectpooitor and preaeoan aaaiatad tgr Taa Synea* printer'* devil* th*y had three or four mil foots af Ina and a riakaty fact paver preee. Bafure very Um taa Oardae preeaas acre huight and Ip 1076 It teak di m ud a bqr ta handle the writ* .. Ant ae the kpirtamt orav rapidly. HMfc of the early literature laauad eat eery er*ditable and awpaaaad that of eeapetltera ia the Industry. la 1951 the whole printing and mplirg dupert--i! ma vevad te aawh larger paiWi in liuatk rflvatert. IMa find Haglaa 7D.C00 feet f Hear epee#, 18 -<edsm high qpaad preeeee, sop* ploMBtad by sotting aachina* and other aipil paant. She palat* ing of a*pia aheate la dm* by reUar-eaatiag and dpnylng to tha ontant cf appro&eataly 1100,000.000 oa&ar ablpe for 36,006,800 oelor eards par year. Approaching 100,000*000 labels era pee a teed each yvar. All thia voak la handled by a etaff of nHimt > aataly 250 people. US) \ 0007-SWP-000004839 wcrts n rmrr* Bm Viurt single ftstar la te grewth . of a esupaigr i* aof Its plants* warehouses* p laboratories* It ii| aid ilMjn a111 be* lie aa aid voeau tlni sin 1011 law* reputation for quality and ivtlMf aa veil aa lta pro eel nit poaltlon In the paint industry, la tha result of over 86 years of tireless effort expanded by cur ewplqress* . In a canpaqj- aa largo aa Sh*rwin-Willlaria* It my b* difficult to visualiae readily whjr your Job is especially Important and how It la related to the thousands of other Jobe In the Ccapaayj but It la the oenbinod effort# of thouaanda of auplcyeeu ripen- aiblo for research* manufacturing* warehousing* and aailing if our producta--fcr the thaiaanda of related activities that naka poaalble a vwauth working, auooeaaful epeiwtisn* Oenolne pride in a Job--in products they helped mate---in their etwpany-end the things their oerpny atoodfer* dsvalepedaa enthualaan or spirit which made Shsrwin*fi11 tana what it la today* Progress and smews of a eaqwny la founded an thla spirit la the hearts of not and vaaan* It aakaa not only tha auvpsny sow* easeful* but* .more important* it effera opportunity and success to individual employees* ' * Just becausa ShorvlnWin 1 wma la big doaan't naan that aa an- ployae get loat In It* Fortunately* moat factory* office* end aaloa unit* are small enough eo that you and your Job art given careful Individual attention and conoidsration* . KTiiLTC it SFQiiaiBlLrrT - Too* aa aa nployaa* hove probably al- r-.idy found that to your friends and neighbor* you are Sharvda* Villiwts, Whether you are a factory worker* a aupervlaor* a Junior office clerk* a depertnont head* a sales representative or a manager* yorr Job la inpertant and your duties are a vital part of tha ergaidsaticB* ; . . F*int ocnsvoaara are always sashing advise and helpful suggestlons* If you are net sure you knew the answer to st lppUy* <*6) V 0007-SWP '00004840 don't hesitate te Mgr, >2 don't know, but Z U1 find Mi ad let j o b know** For answers to ouch questions eensnU jour nfr* visor or refer tho icdlTidal to tbi nonroot TThniwln 111 In-- dealer or branch* Creating and aelntainlviC eustcntx-goodwlll Is s responsibility none of us can ovsdo--on or off tho job* Biwe Is s lot of per* serai satisfaction in ths fact that people no know regard each of vs as a source of all irferratien regarding ShondirdflUlans and all .`^h'.-rwln-Wlllians preducts. After all, tho final object Is a satisfied censwwr* If the caimer Is net satisfied no cannot hare a happy# contented family of employees* orroiTUirCTT - Shroln<*'U2ia*w is growing and branohing out into new fields. This, pins personnel changes, advsneeMnts* and retirwuwts opens new eppertanitiss for thssa competent to take advantage of then* .' Yn bollere in prcgnssiTo advanesnmt of capeble wqplojoao whs look upon Sherwln^llliaTs aa o career* In ths ergsrdsstleo srs many younger nm of greet promise carrying the bnnt of ths active work* In The Sherwin-Williams Co* end Affiliated Cnpea~ lea there are over 1,000 managerial and supervisory petitions* Vacancies frequently arise and now petitions are being scnstanW Zy oroated* These are usually filled by prenoting younger mm bers of the staff to theso broader opportunities* Host of tbs officials have risen from the rooks to tbaLr present high post" liens in this nay* Only rarely does an outsider Jain ths ccgw* Isation in one of the* higher pooltions* This lo when ms specie! skill or knowledge Is roqulrsd beyond that possaasad by turns available number cf the staff* Thors is every opportunity for ary deeming young person of averago intelligence to visa to a liigt poaltion by application end stady moouragod by devotion to Aity* To tiioee who are indostrioas and have ability tho Oaa pony tffwi opportunity and advaneorunt* (*7) \ V \ 0007-SWP-000004841 By fulfilling tha raqutfanta and obligations vt ywr in* it position* yon show that yon haws ofaat 1% takas for o bottar Job. Tha onployoa **o admaosa la nanally not only dona hli o m aaalfsuat MU* bat ban talua an uttrn Intaraat la tba ocrk of otbars la hia inort--d and la tha Cospaar aa a whcia. ar`CtmiTT * ! Oagpaay la Cdoan ty Da* * lb loops.* la lap portent talus plaoad on uy Job la tha wnrlty It affa. twy Job baa k m slab* but tbs jobs flood blgbast ara oltb thoss ocrepurUa oho through tbs yoors bars prana tbolr Jobs bars saourl^r--acotlBBOua mpleynaot la goad tlnsa and bad* CcntUmoua pl47uol,li olwaly linkod with tha rlaa aad Dali la bualnaas talaa** If boalaasa fluotnatoa aatorlally than anat ba teas flaotoatisa la tha mabtr of noplayas. tba ShamlitniUiM Co* aad tba iffUtctN Coupon!oa* bata now orar 15*500 --playaaa. glass tba haglmdng aad n tn Dsawbor J3 195*# i*377 mb aad inn haoa aorrod for *5 yuan; 1)43$ of tbaaa m still lettn la tba buainoai) d3 baf aorrad for 50 yon - 10 ara still aetloa* Ibis long snnrlso yaaort la.tapgibla avidaaoa of tha aardlal ytUtton oMjtlhgvbatnban' tha Cepqr aad aayloyoa ainaa tba baglaaiag* Oa t o o phi ng <5 yarn of aorvlos aaeb aj&ayas raaaifa a flas gold oatob ond a 10Bgoorrleo eoartlflaata aa a takoa of tba Cca^osy's approalatiaa. Practically all of tba offlaon aad oust la highest paaltiioa bars worked op fto tha bottom than# tba bualaoaa la guided bgr leaf axporloaea. CffTragATICB - Sharwia-nilllaua pays aagaa aad la Uaa oltb aaipuSESa work la other aosponUa of tba Sana typo. Ala la good bualnaaa boeanaa It laaorao that oa soatlana to attaant high-grade cnlayoea. (*8) 0007-SWP-000004842 pay. Part of your aasslnce baaa ba daitaotod Md *t itMi on your bahalf* Dmm d*dlta an dthv tf fliwtt--U n* qulroMni or it your rwqaarl far a apaal&a puipaaa* . Additional aowpeasatlon yon raoulra la la tho w baaaflto paid for by 8herwiam 11 law* Tho Caapuy aakao aaitaitlil paymonta orcr your pay ehaek to aalntala thaoa bwaflt plana for yea* A ganval daacrlptl.cn of thaoa plana (dlam UP mnmxa AH oyl^ni aftar throa acntho' aarvleo with SfaaroiA^fliUaaa or* eevwrad by a Qroup Ufa Znaumao Polloy la tha aaount of 924500* Tha ooat of thla plan la bora* antiraly by Shomin-VilHona^ Karo iaaoraBOO aay bo pnrabaaad by a^leyaaa at Toy law rataa* Thttpragra* baa boon ntpTalnad nora folly la a aoparata booklet* it^nggfgg HAH - Thla preildM for aonal rotlwrt at ao 65 or earner under oartala eonditione# Baaaflto ara payablo for Ufa* Thla plan iq^Xaioita tha Fadaral fteolal 8aoiulty proyn* Tha ooat la bona antlraly by Tho ShmiiH(llllaa 0o* all aulsgrno being cowered without oontrlbotlm* A booklet la atalltbla aplitnJm tho plea la detail* HCBPIPtI2ATIC> AMP ICDICtl 32tTICl - Where eealoraa group# ara Urge enough* ^orwln^illllvia hao eade available tfaraagh payroll daduetloa Qroup Bagpital and Itodlaal Sendee* HEAlTH aUP 3ATETT Sharwln-Wlllieaa over tho yoaro hao oaoatantly laprarad working eandlttono In on affart ta redoo# haalth and aafaty heaarde. fray job la BfaowtfaHfiHlaao io aafa-guardad la tTgy retaenahla way* but your paraanal oara and affert la naoaaaaxy to promt nlabapa nd pooalbla aeddecta* (39) \ \\ 0007-SWP-000004843 CAJTTTBIA3 - Mhero dee of Mpleyee group# p*rdif unttflA faeilltieeTr* eintai imi&> TImm art eubeldlaad by tha ftiyuy provide good stioleeem* food eseneniaaUy* QffLOHB roncaiSES a Eaployea aiy rurthase for their cm mo coy ShegdnHaillsm product* end sundry ltms cld by Copeny branches* at prices substantially below retail* ' CR537IT USIGH3 - Under the control of Federal or State Lmmt nary unite cf tfeordn^rtTHa-- vloyees belong to credit unione* These are actually banks* providing a safe orpuilse-1, tico in which to care acncy and a ocownlcnt aouroc for loaagg VACATldm - Shardn-Williaoe years ago set up a plan insisting that mpioyac* take meatless* After one jeer's Swiss spisv* es ere eligible for one veeic vacation dth pay* This Increases vith additional servloe to throa soaks' vacation with pay* JggjflgBS' ACT1?ITIJ) - Sh*rtwWm-- 4 gTmA Ca aadsi in e'&iialio or Social activltiae priotlng mplcjes health and recreation and a spirit of good spertioenahlp* POIBILITT BmnT Ftasj Far regolar yexmaeob fell dm faeiorr anployoea eol the uoorly payroll* a rnthod is in tm to eovpmaata mploycoe dth liberal bmcflta Suing 1lineas (30) V 0007-SWP-000004844 TUB 9TQBS CP HE W3 CP 9U.3HIH<WLLZAm This fascinating story ahcu&i inspire tooae ocmiag into tho organization that hvo la a? eongwny founded and carried far* ward by nan who began early and made full ua of the opportune tlaa offerad* * Tha Sharvin-Hilllama Co* vaa atartod la 1866 Mhai Many 1* 3h:rvtn, than 2li yoara old, lnvoeted hlo eaelnga of $2,000 Joining Tmn Dunham and 0* 0* Grlauold la partnership under tha name of Trunaa Dunham A Ccnpany* lhay aOld whito lead, Un* peed oil, turpentine^ tamlahan, odors, glaea, brushes and palntars1 aupplias* (Glass waa bought Arae Say William A Oo* of Kant, Olio). In 106? Mr. A* X. Gabcm waa addtted into tho partnership* H. i. Sherwto 1866 Tho original of this twaa JXmhan Co* pcieo Hat la In tho Rtotorleal CoUoetloB* Meta Shcrwln*o and Dunham's nanao* . Truaan Dunham A Co*'a* business prograaaad satisfactorily* hit la 1870 Mr* Dunham and Mr* Qrlawold bosom especially ii taraatad la tho nanufactaro of llnaaad oil* Nr* Sherwla fait that In Manufacture of paint offered broader opportunities for auooooa and It was dooldad to diioolro tho partnership* Mr* Dunhma and Nr* Qrlawold took tha ctl bualaaoa, Mr* Sherwla and Mr* Osborn tho paint dsportsent* () V 0007-SWP-000004845 At tha mm tln| ttr. V* F* VUUm ooneludsd that tha Day, mi Liana A Co* glass business oeuld not prorida sufflstsntly for Ms future, so ha disposed of Mo ahare of the oaapeny* Oaring leiasn each ether farormbly, Hr* Shersin and Hr* . Williams get togethT and In February, 1870 foraed tha eepart* ivTship Shcnda Williams A Co* to aanufactors and aall paints* Mr. Shersin had the Ida* that ha personally mat lotos all about tha prodaota offerad* fa Quota his asa surds of 19l6t *1 kept la Bind tha h--sly aotta, *What la sorth doing, la worth doing wall.' I began hy establishing a thoroogi offlea mtau Than, In ordar to loan all I ooold about tho goods and at tha sane tint spstasatlsa tha eara and arraagwaant of than, I fra* queatly put an aid alothas and seated Ilka a pertar* 1 epanad . paekagaa and examined thalr oentente, faond shat they vsrs tm and how used, oospared costa, and ovsndngi studlad all tha books and catalogs I asold find shlsh la any mgr referred to thaaa aatvials. Vihlle doing thaaa things, X sas training aor otpleyoes la syst, good order, and olaanllnaas sreryahers about tha establishment*" (32) 0007-SWP -000004846 1866* shonHa-WilUaaa * Co* first star* at 118 $uporlcr Street* Cleveland The first plac* of business was the modest store at 218 Superior Street. At this location they continued to sail th# paint asterial* as offered by Trcaan Duahsn ft fiaqianji Fro* this nodest feacinnlng has crown th* roaarfcabl* chain of 000 branches of which tha fallowing is a good Ulsatratlfl** One of tho present 800 branches of SharwUHttlliM* aad lfftllatod Ccaptniet (13) \ 0007-SWP-000004847 Mr. Sharwin vu th* Pr**id*nt tad actiT# head until 1909 when b* twees* Chaln*an of th* Board of Directors* Ha w mj fair and juat to oil enploysaa* had rtro business juds*nt, mu Toy thorough and so far-toning in tho *stabllshnnt of th* Compaq policies that th* prlnciplas laid down tar th* fooadors aro still guiding th* business* By fallcuing th*s* polieits th* Caipsny attained th# position of undUpottd l*ad*r of th* industry* With this goes a grant rasponsibility* All products ar* honestly r*presnted and th* 3hndjH*Uli*ma nan* indloatas th* highest degree of quality n*d dspmdability* Every effort is taada to package th* product* is convenient containers and to plae* thee utwra th* public eaa procure then rsost readily* It Ut up to young mm now in th* organisation t* eany on this good voite started by Mr* Shendn sad oonttmad by a* naqy fin* nan of th* *ffle* sal*** and factory staff aina* thn* Th* tru* court* sat by hist and followed all then* years will surely keep The SharwinLillians Co* la a loading poaltlen la th* Paint* Tarnish and Lacquer Industry* (31*) \ \ 0007-SWP-Q00004S48 Mr. KiUixu ni Vico President* Ho possessed maj rare tad lovable quailtie*. Ho was forceful and enthusiastic in tray* thins h* undertook In business* Ho vu congenial and lovable at a friend* He worked very alcsely with the factory non*. alwaya particu larly interested In. production and In the operation of the plante. When tho businooo vat noller ho m very eloae to tho worker* in tho ranks* Ho worked bars and thara la tho office or factory also, doing tho puzohaClnge tolling goods* and always lending t hand* Ho was very noth liked by all tho workaca and waa always regarded aa a trua friend and mao countelor. ' He gave ouch attention to tho sales* particularly to tho railways* Ho was a good aixar and tha typo who always eoesrted a good and wholeson# influence on these who vers fortuneto enough to soot hla* (35) 0007-SWP-000004949 Mr. ?nn was the Trsasurar* later becoming Vie* President* Mora than any other ens parson* hs ms responsible for the soiaid financial policy and accounting Method* of the Csqpesgr* In 18 7C !tr. Fann vas engaged as bookkeeper and In 1080 be came a partner. This close cooperation of tbs thrao fcondors off the buslneae continned ns lag as they lived* ?caea and oolet roigaod In those sorly dsn. Thar* wera no typewriter* (neehanlcal or faeinine), no telewhcnee* no tabolaV* Inc nachlnes or other mechanical darlcso to disturb the joi*t* ` The antlr* etaff consisted of 12 non and boys* lies the entire staff includes lli#000 sen and venm* (36) 0007-SWP"000004850 Starting with a capital of |l)j,OQO la 1370* tt Caiwtta has gram to now have a capital and surplus of ever $30*000,000* Tho volume or business now transacted la nora than 300 tlaas aa groat aa it waa the first year* This growth has bam die to fcioaatiiMity of good aanagsust* In the $6 yaara a Luca the beginning* the Caapany has had only fcar presidents--3r. Shervin, Mr. Cottinghm* Mr. Martin each holding the office for about 2$ years and new Mr* Stands! aa Prosidast is guiding the business* The success of the business lies been based upon the eotrnd principles started by the founder* and continued in the work of many capable Individuals In the offices* sales dspartaent* and factory einoa that tins* Fro* the beginning it has been the fundamental policy of the Company to carefully select atn and venea for each individual job end to sea that the ditties of each position are thoroughly understood* Then to allow the individual to work out these duties in ils atm my with full responsibility far the results* Inmieerahle aueeesafal non and wataa have risen to high positions throutf* naidne the neat at their opportunities* Merit has beat ..the only re^uire-vent far advanenaant* Application* vilUngneos to learn and hard work have invariably broight aucossa* Tha field Is unlimited to thooa who apply tbensalvee fully* Practically all positions of Importance in tha Caapany today aro hold by son who worked their way up from tha botton by &pplyl:ig thcnselvea to their duties* This policy has brought together an organisation of non and votes of the higbeet neither and anyone is fortunate to beeaso associated with each people* Those coT'diticns have brought about a fine spirit aaong ail and many close and lasting friendships have rosulted* (37) V 0007-SWP-000004851 1873 - Writ Plant Claroland* a*t*Ma Cuyahoga Ut it and Chi* Canal Proaont eianlaad Rial oeoqpiaa hi mm alto# Sbinda VlUlw I Ci antorod Into tha aunfaetara at paint In 1873 *u b aa old ooopcr ahop on tha alto of tha proaont CioTOland Plant vu bought trm tha Standard Oil Co mbo s ?* A --IT angina and hollar and cna oaannd-hand atona atll* a path? ohaaar and nlxar vara inatallad* Proa thla aodaat start# plow lng book Into tha buatnaoa aoeh of tha aarntnca* tha plhato hava groan until now thoro aro 36 faetorlaa In lorth and fontfe toMfioa with oror 700 boUdlngs# oqnlppod with tha aaat aodasn potato omlshf luquor and ohaolcial waking --nMiionr* 19U7 Ohlaaga Plant 100 Aorta 160 BoHdinga 2|500 Eaplopaao (36) V 0007-SWP-000004852 la tha finrt 7m? at <prUai| tala littti plant la CLm* land produead trm 03 fomulaa kSO^COQ lbs*, of all pasta paint oqual ta about 35*000 fallow. Tho oonMnod oepaolty af tba Company's nany paint faotorloa aaa no* turn out this iah paint la about an hour and a half* At tha aaaa tiaa* mnrtllary plaata tea profealaf tha pirlaary ran mtarlala and paehagaa rwjulrad thla aaowvt of flnlahad pro&at* ?* J Hr* 3hanrIn aa tho aotiv* manager of tha bualnaaa until 14 at which tlao tha Company had grow to ba a national ocroarn lng a foluna of bualnaaj four tlaaa aa meh aa Aon atartad* 18<?8 foaling tha naad to raUaro hinaalf of Sana of tha detail** ha appolntod Hr* taltv n* Cettinghaa u (oral aanagor. nr* Shorwia oontlsuad aa Proaldant until 1909 whan ha haoana Chair* an of tha Board of BLroatoro* 1 Mr* Cottlnghn had prw hla ability ta handla largo affair* throutft tba aueeaaa of tha Canadian bualnaaa alnaa 1099* Kla bualnaaa oaroar atartad In 1081 at tha ago of 15 whan ha baaaaa a elark In a turdari atom In fatarboro* Ontario* In 1067 ha atartad In bualnaaa for hlaaalf in Hentraal palling paints# war* piahaa, color* and palntara' auppliaa* In 1690 ha obtained tha acoeay for Sharwln^illliana Troduata In Canada and la 1095 lafca 1 ad Hr* dharwin to oatabUA a Shsnrin-t&lliana faotory la Montreal* Mr* Cettinghaa waa a groat builder. and building on tha aoaad foundation laid down by tha dharwin*Ullaa* fouadm* ba aetabUahM May additional paint plaata and faaterlaa far tha prr- duatlan of auxiliary aatarlala auoh aa llaaaad all# whits load# loadad line# lithopona# ehoalaol preduti* Ba Irrolopii vary wlda diatriboting fadlitlaa* aatabUahing warahouaoa thrwn out tha antlra country. Thla onpanslcu la raaardad la tha ghrona* laglaal history appearing an fallowing pagaa* (39) \. 0007-SWP-000004853 3fr Ccitinghm ns an inspiring lsadsr# a put organiior and administrator of tha taslnass# ksaytng in slsss touch idth all datails* Hs ms a aagnificant and djruHi tpscksr and a `vary good writsr* Tha "Cods of Prlnaiplos" and aany asssagss through tha Company's imgasina axpraasad nan? good thoughts in elsar# forcaful language* Ho was oar/ tutors tad In good advertising and Iwittatod may sueeosaful oalas tanpaigns* As a salas lsador hs ms saoond to non** During tha 25 yoars of his astirs nanaganant tha Goapany bacons integrated through tha nanufaetaro of uqr basis raw ` uterlala* Under his active mnagnact tha business gras to ha 25 tlnas as grant as shan ho took it op* Ha boons President lu 19C9* also aasmod tha offioa of Qartrnn of tha Board of Biros' tors in 1916 and ratirad to England in 1921# Mr* Oaorgo A* Martin sucosorting him as PreeidsBt* . tto) \,\ 0007-SWP-000004854 Mr* ^artin'a bualsaas eimr began la 1877 at the age of 12 when ha m aployad as naaaaogar la tha Chicago atoclqrarda. Frcn i860 to 1887 ha vu occupied la sailing railway aar trlaa , for tha Union Braes Manufacturing Company* Chloago* It that tlna ha bacana intaraatad la paint Manufacture and for tha next thraa years ha aa in buslnaaa for himself, manufacturing palnta--particularly for railway uaa Ba add this business^ ccming to Tha Shorwia^Hlliaaa Co* la 1890 as Suparlataodant of tha Chicago Plant* . In 1896 ha was mads Manager of tha Western district and in 1901 also masoned tha office of Oanoral Trade Salas Kaaagar <f tha entird business with headquarters at Claraland* In 19Ctf he bacana Manager of tha Auxiliary Department manufactnxing linaaad oils laadad mine, and other produots* Ha was appoint ed Vice Preaidant in 1916 and in 1921 became General Manager of tha Conqpany and Preaidact in 1922* (la) \ 0007-SWP-000004855 As rapid growth *f tin budiiMi tenttoMd aa Mr* Itotla gore particular attention to manufacturing ftnIUttM including plant* aatabllshad In South America* Ha u vary active and traveled amethlng over IiOOj OOO irfloe by plana* H* brought In* to tha crganlsaUan tha Affiliated CorgMnleo* la uaa tha aotvu Hanajer until l?ltO whan ho became Chairman of tha Board of niroa tor*. During hla adMniatrutian, tha boalnaaa grar to bo tTiraa tinea aa groat aa vban ha took It la vaa a groat leader, a Tory good Judga of mm anA aany proaaut tap-flight offieiala war* hla porocnal appolntaairta* Hla pcliaiea vura progrcatlvo, hla acconpllihaito trmndoua* For ymra ho uaa considered tha dean. of tha paint induatry* In 19ii0 Hr* Arthur V* 3toudal boeana Fraaldeit* Kla connection with Tha Sherwin-WUliani Co* dataa trm IPOS whan ha na mgiloj ad aa aa offiea bey in tha Clrroland offloa of tha forth Cantral District* He advanced rapidly and in 1916 baeana manager of aaloa of dry colors and ebmiaala at Chicago, lator being tranafonrad to Cleveland In 1717 and fen Tort la 19l8*la thla ama oapaelty* Hr.turning to Cleveland in 1923 aa Aasiatant to tha Fresldait, ha boeaaia a Vico Fraaldant of tha Company in 1930 and a Director la 1936* Hr* Staidal haa alwmpa boon aspoalally lntoreatod In (stand ing tha distributing fadlitiee and In tha lntroduetian of now products* Since ha bsesna Fraaldant la 19t|0 tha buainoaa haa : than trebled, until the proaeat velune la nora than 800 tlaaa greater than In 1866 whan Hr* Sherwia atartod It* \^ (It2) sV 0007-SWP-000004856 Keny other not la the aanagaaentf factory end Mice Staff here contributed greatly te the growth of the huelneM--the noet wrtetonding of what an Hr* H* D. Whittlesey contributed -lore te the devil tiaeit of salesmen end eelto leadership then any other one in the tales organisation* Re Joined the Canpaay In Cleveland Is 1867 at an order olerk at the age of 16* Advancing rapidly he booms asnager of the Atlantic Ccaat Dlatrlet is 1900* He wae called heck to Cleveland in 1917 ee Managing Streeter of aalee became a Vice President and Director is 1919* Ho eoatineed te be active in ealce aanacamnt mtil 1936 when ha wae nede fleet Vice President and Fxeoutive for the Affiliated Con^erd-as* Though he retired fran active eervlee In Movoaber* 19b7f he ia still a Ties PFesidmt and Director of the Conpeny* Hr. C. n. Lmporly'c experience haa baen la the advertising and aalea flold* After attending William Callage he Joined the Company in 1907 in the Advertising Department* He beeane General Manager of Publicity in 1921 and la 19!i3 was appointed Vloe President and Director of Sales* Zs 2Sb$ he bocnae a neeber of the board of Mmotors. In 1952 ho withdrew frea active aalee neng*ent, devoting hia attention entirely te Public Relatione* Mr. L. H* Schreedor earn into the organisation as an offlot boy in 1907 under Mr. Fenn, Treasurer* During his oarly years of enploynont, ho otudiod at Clevaland law School attaining a legal degree and a&dttanoe to the Chlo Dar* Be enjoyed the closest seeeolation with Mr. Fe| Mr* Coitingwa and ib* Ifcrtla and grew up under their direction* This experience and asking the tost of hie opportunities brought about his appointaent as Trcaourer of t!ia Cosgany in 1922 and hia election as s Diraetcr in 1926 and as s Vies President la 19U3* (to) 0007-SWP-000004857 Nr* F* J Jkpiires enter*d tin epai7li eaplajr fn U^> school 1b 1913 in the Knglftearlai and Construction Bapartaaent of th Cleveland Plant, if* continued hie edneafcieB studying acoousting and ocjnareial law at the Z*Jt*0*A and hN School* Except for two years In the military aerrioe daring World War Z ba prograosad through aovaral departments In Cleveland, becoming Assistant Manager of Credit# In 1932* Continuing In this Hold until 19U, ba became Treasurer of tha Iona Wblta land and Color Works in Detroit* In bovaaber, 191*7 ba hanaaa Secretexj of Tha SbeniinmUllama Co* Dr* K* t. Tn Stone eaa employed aa a chemist In tha ChaaLoal Products Departaiant of Chicago in 3917 after gnfeatlon fro* tha University of Michigan* Ha brought together an ofgenlaatictt of ehmaiste ifco developed the nanufaetar* of ohauioal produota* Hla activities alao include the darelopnait of lacquers, synthetic reals and many of the new products which are now being marketed succeaefully, ilia present office la Vies President and Director of Cpeelal Products. ; hr. S. 8* Goolldge, a graduate of tale University, began aa a desk In the Cleveland Linseed Oil Dept* office In 192lu Ha la now a Flea President and Director of Atari llarioc Including land, linoeed oil, leaded sine, lithopone end tin on dapartMit* . ^r. B* M, Van Clervw, Vies Preaidant and Direater of Pigment, Chaileal, and Color Division was employed March 19, 1919 In tha Industrial Sales Sapartnent at Hewark, B* J* He la a graduate of Pxineetcn Uni ereity, attaining a B*3. Degree in 1917* Ha served aa an unsign in the Havy in World Kar I* Za Bomber, 1919 he beeaae a repreeantative in tha P 0 A C Departoeaht, bloom ing General Hanacer of tha department in 39Uu His suocesa In handling this very impotent divlaien of tha business brought Mm appointment to his preeant position la December, 1953* (W) s. \, 0007-SWP-000004858 Hr* A* H. Burt baaa a olark 1b the Adrertieia* Bnirtii> la 1918 after graduatlen fraa high acfaeel, 5o ecntlsaad la =- educational oouraeo. Ha garred la Salaa fxvmati.mt m a Trod* Salta tarritoqr* and later u Manapr of the Qlevtlaal filalalaa* Za Januarfj 191(3 ha baeaaa Oontral RtBagar of Trads Salaa boolaaaa of tha Coopanjr* In 19l6 ha aaa appointed laglw1 Director of forth Cmtral Raglan* Thla brought tda tha appoint* uct aa Dirooto of Salaa la June, 1952* no foregoing otory cf tha growth of The Shandn^llll--a Ce* lUaatratee tha fine opportunity offered to everyone beeonlag aaaoelated with tha Cowpany* Thara la a Hold aide open for a auoooaaiOL earaar to thoaa capable* It offera a acopa for all talto and a aura raward for ability and eceaolaitloaa offort. Frograas In tha organisation la aura to sens frtn oloaa applica tion to dutiaa* Thara ara ianwrabla ainaplaa of an la high poaitiana baoauaa they mda tha moat of tha flppartiinltlhc offarad* V. R* Author - 19C6 \ \\ 0007-SWP-000004859 o bt u r e or saner cr THZ sa-TOlfrtfXUXUO cmis *1 teas of no nr cf ^udsing tho future tat ^ ths putt1 Patrick Henry Speeoh la Virginia Convention* 1775 lStfti ffengy A* Shanda entered the point bnelness la partMT* rtilp with tran Dunhaa nd 0* 0* Qriaweld under tha nans at Trvnaa Dnnhae t Co* at 118 Reporter Stmt* derslaad* Ohio* They wold wholesale and retail paints* nndduif oils* glass and painters' supplies* Sought glass froa Say* VlUlana * Co.t Butt* (Ids* 1S69-4IV partnership foraad snail linseed ell works* At T Osborn* Irsoted 1870-- fnmaa Dnaha partnership dissolved* Runhm and Criswell taklnc fldl business* leaving paint* eta** to Shenda and Osborn* Edward F* WlUlans sold eat hit ahars of tha Day* WUllna A Co** class buslnsas and joined Shenda and Oaborn la partnership under tha ana of Sharwia WUllaaa A Co** 118 Superior Street* Moved to U6 Superior Street* They started with sapitsl of |b5000* Sonne F* Foaa nployed as bookkaeper* 1871-- Mr* Sherein forwed partnership with Hophay A Cosps^r of Row Terk to aanufaeture varnish la C&avsiaad wadar tha naao of MirphySharwla A Cs* 1873--Began aanafacturlng palate In Clovalaad la oaa wdl building an alts of present Cleveland Plant* First pear prediction 83 fumulaa* h50*000 lbs* af OH Faate waft* Row thirty-eight factories aimaally prodm over one billion pooads. Row partnership foraad admitting W. B* Qlsvsr* Capital $70*000^ (U6) \ 0007-SWP-000004860 lflTif--Xsimfacture of tin ana begun. Kuk by bud tgr Ihrao mb Md box* Chioag* and RBttvdi Ohio pluto nam qpiqr 500 people proAidng 5C0,CC0 plain aod lithographed ears . a day. Frinttng of Ubd> ml talar urdi begun la a little rooa about 10 s 12 foot* Bob Joiner nrwpoultijr aad prase* nan* aaalatad by Ton Symes printer1* devil* They bad three or four shall fonts of typo and a rlokafey foot power prase. New 275 people occupy 70*000 square feet of floor apeca la North Glaated--18 nodaru high-speed presses aupplmaated by other equlpaant. 1377--Oernleped * grinding alll. Nr. (Horar'e interests absorbed. Varahooao established la- Chicago 1873. 1080--3. F. Fans admitted into partnership. Bagra aanofactors of SWF Outside Houaa Faint. J. C. Baardalae splayed. Bought land on Canal Street* Cleveland* for office and warehouse* 1882--nored office and warahouae to aaw building m Canal Street* Turned oar all retail and loaal bualnaaa ta 1. T. Cabon .. and 1. Sherwood who opened retail aton an Stnaoa Street. Oaborn retired fra Sherwin Willi ana k Ca. partauruhlp* 16&--Partnerahlp dlaaolred and lha Sherwln^HlH aaa Co. la* eorporeted July 16* 168*. Capital 8300*000. twpleyed Dr. Farcy legman* Fh D. of M. 1. t. Sa far aa la Imoun first oboist la the paint industry, nuaatroaa flro destroyed nuah of Clevdlsnd plant. low and ealeryod building and equipment prorldad 1 mediately. 1886-- Capital inoreaied to |t|00*000. 1887-- Satabllahad law Tort office. I. B. Whlttlaaagr nplofid. Kaployea'a NUtaal Benefit Society crganlaed providing siek and daath benefit paynnota to aaplrr/aia. a?) 0007-SWP-000004861 1933--Began eanufacture la Chicago under an Calmat Hint Co* in a factory bought from the Pnllsaa Canary* 133?--Discontinued Hurphy-Sherwin 6 Co* partnership arrange* Mate* Capital 5CO,CCO* 18?0--Oeorge A* Martin ertployed la 3uperlntndent of Calami Paint Co* Organised Sherwin^illia-Tg Transit Co** par" chaoing Staaaor Lindsay for transportation of luaber for boxes and latar for flaxseed* The Company passed the tl,OOC#COO mrk*in sales* 1391--Fire t retail branch--Atherton Paint Co** Worceetar* Haas* 1092--Canadian Agency let to Walter 8* Cottlagbam* Capital la- eroeaod to $750*000* 18?3--Organised Clereland Boat Co** mnofaetar* of vend borne* 1895--The Valter H. Cottlaghsn Co** ltd* and Cettinghen Tarnish Co* organised to semfeeture ShendnW111 ana Prodonta and Pratt & Isnbert Vamlahee In Montreal* Pint nee ef 'Conrer-the-Farth" desiga for reatny slgne and peetnra* Adopted as tnia^erk la 1905 displacing entirely ths Chaiasleon trade-nark vfaleh had besa need prior to this tlas* 1897`HSetabliehed varahwiaa at Philadelphia* Advertising and aespllng departaant sieved to mah larger fertart Is ass building on Michigan street* Ooeplate lanehrecn faellitlee provided for Cleveland gdsyees* eopplylng Moleeoas feed at low eeet| first Ccnpaay Isnshroos* fits ShersiaWilliam Co.of Csnada* Ltd** organised absorbing The Welter H* Cottinman Co** Ltd* end Cottdagbaai Tarnish Co* m \\ "x 0007-SWP-000004862 18?$--O <anplt line of nrsUkM n> aunfutml i4 fit on the market* Welter K. CetOagtun appelated Qenaral Manager of Ih ShtnilB<lUiui Ce* Mr*. Hirtii 1m*m Manager ef Western Idetrlot*- Began issue of Ike ChseSleen* s Company *g*ine for eaplojrues* Latm supareeded by the Shandn-UUllni WORLD. 1095--Bogan the manufacture of dry ealora la Cleveland* 1900-- Paint aid varnieh factory oonatruotod at leeark* HJ* Wawhouee eetablisbad at Sea Frenetics* 1901-- Capital lncraaaod to $1*500*000* Hr, Martin appointed Manager of Trad* Sales* 1908--Capital increaeed to t3|500.000* Linseed Oil Mill erectod at Cleveland* Poremns Club organised la Cleveland* Plxat of the many cluba later eetabliehed mcng the etaff* Get-tecather-Clnb organised in Cleveland lnelnUng heads of departments and their firet assistants* 1903--Dry Color and Znaoetlcdda plants built la Chisago* - Cleveland plant extended* Opened branoh af&Lot la London* England. Capital laoraaaad to 13*500*000 Hr* S* P* William died* having baen a business part* ner with Nr* Shervin for thirty-thr** years* Ms ms succeeded by Mr* Cottinghaa as Ties President* 190<*---Purchased nine at Magdalena* lev Modao and (bd.de Smelter at Jcplln* Missouri* beginning aiBufaotare of Leaded Zins* . 1905--Purchased business ef Levis Berger A Sens* Ltd** London* England. *f Martin appointed Nanagar of Auxiliaries* Adopted "corer-the-*^rtli* design as trsdt-naxk* (1*9) Y S, 0007-SWP-000004863 1906--*ttbliahNl Malta? at Coff^rrilla* Kmu Warabooaa at Dallaa* 190?--Olapoaad of tba 3tN>tt Llndaay t4 liquidata fJhmrinVllliana Transit Co* Capital iaaraaaad ta #6,000,000* 190#--daap aanofaeturing danartaant aatabllahad at Clraland* Arthur Staudal npiayad* 1909-- Nr* Sbarwin brnw Cfcalmaa af tha Board at Sdnatara. Hr* Cottia^uA appointed Fraaldant and Hr. Fans Tiaa Fraaldant* Xoaraaaad aapital to ##*000,000* 1910-- Farahaaad flatrait Vhlta laad Varfca faotflry. Wbita load nanofaetara bagon la Ghiaaga* 1911-- 0aid Canadian fiiatriat and laata Bargar d Band, Lenka, ta Sharvin^illiaa, Ca af Cauda, Ltd* FaaadLaa plan --<<aitad i 1913--Capital laaraaaad ta #9,000,000* A aca^lata lisa ad vail papar wa narfcod thnmgh S<4I brasahao. I9U4--dtertad Cbawjeal Frodoata plant, Otlaaga, nunfaataring Dyaa and ZntanMdUtaa, baaaaaa anppliaa vara at longer ' praaorabla from Oamaagr an aeoaont af Mr* 1916" flcwpaiy aalabratad 50th Taar af lha banlnaa* idth Ooldu Johllaa Coovantien* Nr* Shanrin dLad at tba ago af 7h paara baaing daaatad 50 Tiara to mo paint baaiaaoa* Id tbat tiaa ha aontrlbotad aora ta tha Xndtatry than mj ana parson bafara er ainaa* Tha taud baalnaaa prlnaiplaa ha aatabllahad oonttma to gulda lha SharaUHdlllnM Ca, a tha loading aatabliabnant in thia flald* Nr* Cattlntfu* aaoeaadad bin aa Chatnaa af tha Baard in addition to anrtjnaim oa Fraaidant* Nr* Nartla haaenoo Tiaa FraaidMi* \V swp-000004a64 0007- 1917--Purefaaaed The Hnrtin-flsnour Co*, Chisago* Itenafaetwre of Aetls Add and Lithepcne established at Chisago* Contlmed until 1933* Lithopeee amtimed mtil 1951 uhen proAiedco vu consolidated with m> plant created ` nt Coflqrvilia in 1?J1* Capital Inertiaad to $33,000,000* 1718-->Standard tricolor ad label adopted far all S*W Predicts. 1917--Purehated Haalngwap * Co* plant, Bmad Brock, K.J. Established paint plant at Oakland* 1920--Purchased Ana white Load A Color Works, Detroit* Bor loa '-mality Paint*, lno* Hr* Pom oo^lotoA 50 paara of aetiTo aerrico, oontiadnf as Tloo Pr--idmt and Director. Capital inerooood to (60,000,000. la this poor the Coapaap did ita first public flaandog la the ' issuing of 315,000,000 of preferred stock* frm this data forward fall publidtp hao Boon firm to tho nwwal fin* aaoiel atateseet aa tha aala of thia profarrod steak to thecsmda of ahara heldara aada it a aattar of pobillo la . teroot* 1721--Greeted b n Tin Can Plant at Chicago, transferring nano factors fro* Cleveland* Xnaeetidda plant arastad at Oakland* Qdek-preeaaa White Lead Departasot addad at Chicago* ' 1723--Manufacture of Xaoqur began In Chisago* Mr* 0* A* Martin appointed Preeldant. Mr* Cottlnghan boonoo Chtirma of tho Board of Directors* 1733-^he 3100,000 Clnb orgenlaed f<r representatives* Tfibor ' ahip raqulrcamt, annual sales in ornaot eg f100,000* (51) \ s \.\ 0007-SWP-000004865 1?2?--Sr* 3* P* Fm> died Tiding a long earear a* Imiw iw and Visa Fwitat* la Mi Hw last tg fsnmlnrij having davetad fifty-seven jrare U the business* 193S--J C. Beard*lee died after a*ny year* aa Qiaral Cupar* Intaodnt in charge cf aamifsetura and aa a Director* & contributed aora than any other o* pens ts th* Ujd atandard and quality of 34f paint and varnish pn> daata 1939--Purchased th* leva Brothers Co* plant at Dayton* Chi* and the John Zoeaa 1 Co** Ins** at VMi****jb1i ai*a th# W, Wo Laurence 1 Ca** Plttsbar Began anufaetarc of Bynthctla Basina* Eatabllahad brash la Inlea City* 1930--Nr* Cottinghaa diad after a brilliant career la ehioS n* greatly expanded the buaiaeas fro* a Cleveland Caipaiqr to a world-aide aetabllahaant* tha WMftigaid laadar la th* Faint*. Varnish and Lacquer Industry* Claralaai loadqaartara offlea moved to Midland BolliiHrg* August* 1930* IstnbUabod paint and varnish pint la Ssvaaa*<hfea* 19H--Lithop<ne Departnsnt moved fra* Chiesc# t* Caff^vUle* Bought back controlling Interest f At ihandadUll 1 an Co* of Canada* ltd** for tha parent V* I* 3hsnd&4fU21aai Co* i eoegtioto lino of brushes under Ml neae put on fee aazket* 1935-vAlllsd 23earth laboratory eatabllahad at Chisago* Hetrepolitan Auditions Radio Program atartad and continued for 10 years* 2$ contestants winners of H*000 prlte and Metropolitan Opera Company oontraeta* Three ethers wm Metropolitan contracts, four von 9500 scholarship** lav varaheuea at Vsmrk Plant* (52) v 0007-SWP-000004866 I in tddltlm to plant at Dallas* Sulphate Vm4 to* pnitia# oid Syatheiia Satin Plant i4M at 0Umi COO* solidntod nanufioturp of InaostloldM *t Imnd lrw>i dinMittadBi th* CUoi(p luaetUUi Fknt* 1937--Urge addition to Chicago Soy Color Hoot for prodnttlm of Diipowol Colors. Hr. Khittloeoy oaoplsted 50 /oars Of SOSTtBO. 1939--Established Dehydretsd Castor Oil pilot la Cleveland* Established Sbtrdps Plant at Ubteoaro* 191*0--Established plant at Buaneo Alrosa Argentine* Introduced St/ls Quids--rsvtlnt&aMxy methods of lUaotxmting t# tbs . pubUe tbs results obtains* uith varioos point flirtahas* Cootlaaod for firs editions to 195*. fstsl publication 125*000 oopdss. 0* A* Martin aenpiotad 50 jssrs in tbs Coepaagr's serein* and bassos Cfcaimon af tha Board if Directors* A* w# steudel aasaaatLnc bin at Preoideat* 19kl-Chrtaal Products Plant enlarged for that prwbiatlsn af " baalo ohnrtoals fer Sulfa Drugs* AtoMna* aad aaotlaas powder. Mmivi additions to paint and imlrt plants at cieealand* Chicago* losarb aad Balias* Toy laser warehouse araetad la Chiefs* fan font pat on tbs sextet early in tha roar as an Institutional Protect, nat with rowarteabla oanauaor aeeaptanse* 1&3--largo addition ta Chlaaga Tin Cm Plant far nansfBotaro of fibro-bedlod asm UWi--Hr. Martin died at tbs ago of aighyroars* Zk bis past"1 lag tha Industry lost a true fMmd rafarrad ta tm nanf yoars as tha "Dean of tha Paint Zndists7** Plant estab lished at Sao Paulo* Brasil* (53) \.\ 0007-SWP-000004867 IStiS--PMtrogr WI, Xnoaetleida, and ttsadpVo-tfcra, t|^t Balestin Vwi Killer, pat at tb aarftot tar gmaal mIi b 9m Sbnria^lIUaM Co* sad all Affiliated Cn^anl ea. l&lto-ffbe Mar Oapartamrt drafted 3V Conpany to oanotmot sad ' !Sti5 --ge s shall-leading plant at Carbondala, 111* Qr.B^U Wars Kith a group of 60 34# mb handled this project cwarlag 55 square alias* Arbi tba parlad at operatic* wg ' Millions of ahalia, anti-tank vines, aad bad* wort *****3oa days evr 100 carloads of aantadtlan wore hipped sat* OporstiaB aaaaad la August, X$ti5 and ths plant aa ftamitrtl ad* The 84# man ratarnad to thair foraar pokttiflna* During tha aar a largo pwpartlaa of tha Csagany*a naan* factoring fadlittae vara dovoted to Military needs* Proa Via staff 8,756 mm and vcmm entered tha military aarrioa of vhoa 2$ paid tba aupzaaa aacrlflca* About fC$ vara veleoaed back lata tha Cccaay*a employ* of now paver hoaoo started at Oil saga, great ly increasing edacity* Qifcbabor* Plant atttrdj raaadal- ad doubling tha oapeeity* Bound Brook Plant aalargad* tha Lia-Z Una, Paatroy, Need-ge-ttcre and lag Blaatar Marketed ty Affiliated Covaalaa threngk groovy and drag otora attains* Trade false, Bdaklil and Truepertstdan, Aatnative and other linos of f4#Produote to* tired, again offering oalo of may aMUn pr*isto sus pended daring ths aar* droop Lifa Xnoaranoa adopted superoadLng Beyleyeea Mutual Banaflb Soalaty eporating alaoa 1MT* l$fc?--Cleveland Cantral Qlatrlst effioa seoed to ft* Clair At o m* lav varefcoosa araotad for Cleveland plant* Additional ojntheiie realn nxnlah kettle. Linaood Oil Solvent btna* tion procaoo eqnlpnent Installed* BxteualTa additions to Chicago faint. Tarnish, Isobar, ^anlaal Frodaoto, and \ 0007-SWP-000004868 Uk?-- Aqr Color Diptrtamt** vhlta 1m4 antfMtBf Hu m ecntdj timed it Chisago* wilAni weed for sow tolta lonoll dapartewt* lawertc iuatallad twa spathetla rmlo sand* kattlaa* Oakland laatellad too ajnthatio real* mrsUk kattlaa* Loo Angola* addition* to pilot aamfaoturl*| oqalpowxt* Peatery ostaoliahed at Hoadoo City* law label doaiga adopted for SHF and other predaoto* IiVs> graph aaas first usod for sons trad* Sal** predict** Hr* WhlttloMj ocnploted do poors of aotlvo aarriee* io> tirod* still oontlauing a* a Ha * Troeldoot and Dixwotor* gaplcpsoa Aetirenmt Tim adepUd for ttondodaiUm Co* and tha Halted State* Affiliated Coopaniee* tfed* plan wparsoda# tha pondon plan la fcroa alnea 1931* Capital incrooaod to $80*000*000* ISbMilii offleo Torod frm fonolBctoB to 300 Vaat taka Street* domtom Chicago* Old CMeae* bailor howaa aawrartad to samUh ftarag* ****** "g 1|00Q00 gallons additional caps* city* fat-da put on tha narfcat la saw patostad elntto aoal oan* Hanufaetoxlag plant erected at Harloo City* > Ealargmmt and aodarniaatiea af Sroallioa plant njiitrf 19h9--Property acquired for factory In Atlanta* Go* Varohanoo building erected* law mnfcowi boilding at Qltbobcre* fxtensie* adfiltleca to plant at DoUaa* Tmm* Day-Olo and Fainter Holntonaaon F 80 lisa addad ta trad* 3*1** product#* . 1950--Super lm-ffcna put on tha norkat* Alkyl nnijh kottlo inatallad at fewer*. low aqulpsmt for refrigerator and Tanatlan Mind onawal oroctad at Ohloaea* lowtrk* Detroit, and loo Angelas* (55) 0007-SWP-000004869 17*1--Xntl"* and 9*r$aia '?>*pcptnrA <wM Vi rm slant *% Uopto riveted* (!* 70*'XO KMT* f#l fleac eparn* v--wp3.pt* artth new *M wedmi i fer yriali% aftp-t#* <-d awpl otrda* *75 a^pM* T *tntled ClcT8l#M i*dagy m#e (*0 Uefedaml tupart- neat ?,,to apace ntM bj Printing *d 2vlAnf Dtpart- 9WBl* nr r*;f wt'twtr* at di^tbera* Iddltfoal rm mifriil KrOww pf^UM kt %jtaR SgrtiMlU nnMl tettl* latalltd* ^aUri pnlnftiaiftlag aft . IWtrsdt* MM b*Unaa<r idlU and %wfe tt DaUaa* In*Ull*d Smptt Sateen* aaaweacfturing eqolpaift at (Mkliiri* CcBmrtad iflMattUM firm Dm mjrd>c-- Up etalled tie o* acaafiaeterlAK ecattneeft eft Wabherd* efetot U5hMddltlcaal finished iMk uniMiM lagiltM aft Mbh Vera* 3ugr.r K**Ts* nanafactarlag kgapnl added* InaiaUil tno^mat fer MaaTkc^urtki 3*p*r Iwrfu ii ruiytoa. Added aqaipswnt fer neJdag llfthecreglMd u m at Xubtsrd* otale* m \ 0007-SWP-000004870