Document baVJe1xxGxZx928J7dMka1Dvk
METALS DIVISION
To (Name) Mr. J. T. Kelly Division UCC-Metals Division Location 38 th FI 001"
270 Park Avenue
P. 0. 30X 579 -4625 ROYAL AVE., NIAGARA FALLS, LEW YORK : '1C?
Qafce Originating Dept,
February 25, 1980 "Calidria" Asbestos
Strategic Planning Asbestos
This is in response to the questions you asked on 2/13/80 relative to an update of the Subject. I am sorry to advise that I have been unable to get very explicit answers to most of your questions, as noted below. My prime source of information is Bob C-lifton of the USBM.
1. How much of world production is short fiber? Clifton recommends using 42% based on Canadian exports.
2. What is world consumption by country?
a. Canada exports 95% of production
b. USSR & China consume most of production
c. Japan consumed about 330,000 tons in 1977 - 40% from Canada, 27% from S. Africa, 24% from USSR, 3% from U.S., Australia and Other.
3. What are major world-wide applications? About 70% used in asbestos-cement products, remaining 30% in myriad other applications.
4. Value of world-wide asbestos sales? Clifton suggests using Canada as example: 1977 - C$548,925,000.
5. Estimated reserves of Coalinga deposit? of "our shore11? Per Bill DeAtley,
total reserves have never been estimated because ore depth has not been
determined. We use 100 years as an estimate of our reserves - at 30,000 TPY
that would be 3,000,000 tons.
"
6. Short Fiber capacities of Competitors?
Atlas - 25,000 TPY (all short) Carey - 230,000 TPY (Grades S&7) J-M - 800,000 TPY (all grades)
UCC 008114
To: Mr. J. T. Kelly n February 25, 1980
7. Breakdown of .1975-1979 sales quantities?
Domestic & Export, Short Tons
Asbestos Industry
Viscosity Control
1975 1976
1977 1978 1979
28,502 22,490 22,782 32,883 26,513
1,579 2,067
2,110 2,376 2,157
Total
30,081 24,557 24,892 35,259 28,670
I apologize for the incomplete information, but perhaps some of it will be helpful. Enclosed are the following publications which may provide you with additional data and information. (Please return them to me):
"ASBESTOS", December 1979 USBM Report, July 1979 Market Analysis, April 1974
Bob Clifton is sending me some other information he has but I don't think it wi be pertinent for our study. I will send you copies of anything of interest.
n L. Myers
JLMrdal Enclosures
UCC 008115
INTERNAL CORRESPONDENCE METALS IV1SI0N
MAR 3 1980
270 PARK AVENUE, NEW YORK, NEW YORK 10017
To fNomej
Division
Location
Floor Number
G. R. Bailey
,
R. L. Folkman /
R. W. Rebholz *
F. J. Shortsleeve
Copy to
W. G. Alesio
Dare March 3, 1980
Originating Dept.
Floor Number
Answering fetter date
Sublet
Asbestos Strategy
Attached is a rough draft version of the asbestos strategic plan, which will be reviewed at our March 28 meeting.
JTK:tb Attachment
J. T. Kelly/
UCC 008116
INDUSTRY DEFINITION Those enterprises engaged in the worldwide production and marketing of short fiber asbestos and/or viscosity control agents.
BUSINESS DEFINITION The mining, milling, chemical treatment and world wide marketing of high quality short fiber asbestos.
UCC 008117
ASBESTOS - GENERAL TOTAL WORLDWIDE ASBESTOS SUPPLY/DEMAND
l'/A/i-TJ? "
5 4a! 71
USSR Canada USA Europe Japan S. Africa Rhodesia Others
TOTAL
PRODUCTION 2.7 1.7 0.1 0.2
-
0.4 0.2 0.6 5.9
CONSUMPTION
SHORT FIBER ASBESTOS PRODUCTION
.
-- APPROXIMATELY 30% of TOTAL ASBESTOS PRODUCTION IS SHORT FIBER GRADES
-- MOST SHORT FIBER ASBESTOS IS OBTAINED AS A BY-PROD UCT IN LONG FIBER OPERATIONS- NOT ALL IS CURRENTLY RECOVERED.
MAJOR APPLICATIONS - 7*
-- CEMENT-P-R0BUCTS j-TILE r PAPER, FRICTION MATBRTAfift-- --^
^ l~Orj V
t r t T.
T ~ ^ ** ^
UCC 008118
UCC OPERATION
KING CITY, CALIFORNIA "CALIDRIA" ASBESTOS
MINING SITE AT COALINGA DEPOSIT, DISCOVERED IN 1957.
TOTAL COALINGA RESERVES --
3MM + TONS
(100+ YEARS OPERATION)
SHORT FIBER ASBESTOS ONLY. HIGH QUALITY (PURITY, FIBER CONTENT)
MILLING OPERATIONS BEGAN IN 1964. CURRENTLY OPERATING AT 85%c OF CAPACITY.
PRODUCT SOLD IN U.S.A., JAPAN, EUROPE
UCC 008119
UCC COMPETITORS
SHORT FIBER ASBESTOS
-- CAREY (Quebec, Canada) -- JOHNS--MANVILLE (Quebec) -- ATLAS (California)
CAPACITY, M TONS/YR 230 800 25
KING CITY
33
VISCOSITY CONTROL AGENTS
DE GUSSA CABOT NATIONAL LEAD BAKER
PRODUCT *'
CURRENT OPERATING RATE '% CAPACITY
KING CITY
UCC 008120
UCC MARKETS SHORT FIBER ASBESTOS
USA
TONS
%
SHARE
CAREY JOHNS-MANVILLE ATLAS UCC
61,000 30,000 15,000 25,000
47 23 11 19
131,000 100
JAPAN
TONS
% SHARE
TOTAL
TONS
% SHARE
33,000 5,000
-
7,000
73 11 16
94,000 35,000 15,000 33,000
53 20
9 18
45,000 100
176,000 100
UCC 008121
VISCOSITY CONTROL MARKETS
MAJOR APPLICATIONS -- ADHESIVES, SEALANTS, COATINGS
MARKET SHARE
DE GUSSA CABOT NATIONAL LEAD BAKER UCC
USA 25 49 10 5 11
SHARES %
JAPAN
EUROPE
70 70
25
23
13
25 19
TOTAL 40 40 3 2 15
UCC SUPPLYING THE ONLY ASBESTOS BASE PRODUCT.
UCC 008122
PROSPECTS FOR INDUSTRY GROWTH & PROFITABILITY
- SHORT FIBER ASBESTOS -- low to moderate The question of health hazards and associated
governmental regulatory action and potential third party liability are expected to result in a zerovolume growth rate for this industry. Limited num ber of competitors and favorable pricing history are positive factors.
. VISCOSITY CONTROL AGENTS -- high The unfavorable asbestos publicity and restric
tive government regulations have been less of a negative factor in customer consideration. Aplications for asbestos remain despite considerable effort to develop substitutes. Requirements for technical competence and capital investment in this area are high.
Viscosity control products represent only 8% of the tonnage at King City, but account for 60% of the plant margin.
UCC 008123
INDUSTRY PROFILE SHORT FIBER ASBESTOS
CRITICAL ITEMS
VOLUME GROWTH
.
VULNERABILITY TO SUBSTITUTION
COMPETITION
PRICING RESPONSE
CUSTOMERS
GOVERNMENT INTERVENTION
ACTIVIST INFLUENCE
THIRD PARTY LIABILITY
INDUSTRY PROSPECTS
HIGH" " MODERATE
LOW
X
X X X X
X X X
VOLUME GROWTH EARNINGS QUALITY OVERALL ASSESSMENT
UCC 008124
INDUSTRY PROFILE
VISCOSITY CONTROL AGENTS
CRITICAL ITEMS
VOLUME GROWTH SUBSTITUTION COMPETITION BASIS OF PRODUCT
COMPETITION CUSTOMERS
INDUSTRY PROSPECTS
HIGH
MODERATE
LOW
X X X
X X
VOLUME GROWTH EARNINGS QUALITY OVERALL ASSESSMENT
X X
X
UCC 008125
HEALTH QUgggggN FOUR DISEASES CONNECTED WITH ASBESTOS EXPOSURE:
ASBESTOSIS LUNG CANCER MESOTHELIOMA
LATENT PERIOD VARIES FROMjlS TO 50 YEARS. MESOTHELIOMA IS THE MOST CRITICAL CONCERN.
CAN APPARENTLY BE CAUSED BY SHORT, RELATIVELY LOW EXPOSURES AND IS NOT SMOKING RELATED. REASON FOR SCHOOL CEILING & HAIR DRYER INCIDENTS. DEFINITIVE SCIENTIFIC ANSWER TO QUESTION OF CANCER RISK AT VERY LOW EXPOSURES WILL PROBABLY NOT BE FORTHCOMING IN THE NEAR FUTURE.
UCC 008126
ESTIMATE OF FURTHER REGULATORY IMPACTS ON UCC ASBESTOS BUSINESS
1. WORKPLACE EXPOSURE LIMITS WILL BE REDUCED BY OSHA FROM 2.0 FIBERS/CC TO 0.5-1.0 RANGE.
2. LITTLE CHANGE IN OTHER REGULATIONS.
3. NO MANDATORY SUBSTITUTION. EXISTS AT PRESENT.)
(NO STATUTORY AUTHORITY
4. "AFTER THE FACT" LEGISLATION WILL NOT SIGNIFICANTLY AFFECT UCC.
UCC 008127
UCC PRODUCT DIRECTIONS EMPHASIZE DUST CONTROLLED "CALIDRIA" ASBESTOS
PRODUCTS. IMPROVE PACKAGING CONCENTRATE ON END USES WHERE FREE FIBER GENERATION
IS MINIMIZED OR ELIMINATED.
UCC 008128
FINANCIAL SUMMARY
"CALIDRIA" ASBESTOS
SALES ($MM) NET INCOME {$MM)
(C/SHARE) ROS % ROA % CASH GENERATED ($MM)
1975 1976 1977 1978 1979
4.3 0.1 0.2 2.3 1.6 0.2
4.9 0.5 0.8 10.2 10.5 0.1
5.3 0.6 1.0 11.3 12.9 1.1
7.2 1.2 1.9 16.7 25.4 1.0
6.4 1.0 1.5 16.4 19.8 1.2
UCC 008129
SPU COMPETITIVE POSITION
SHORT FIBER ASBESTOS -- STRONG/LEADING High level of product quality and service to a
diverse customer base overcome the disadvantage on costs of competing against a by-product situation.
VISCOSITY CONTROL AGENTS -- STRONG A strong technical service effort, the most varied
product line, and superior cost position have helped to offset the health factor, which has limited market share and remains a threat to future participation in these markets.
UCC 008130
SPU COMPETITIVE PROFILE
SHORT FIBER ASBESTOS
CRITICAL ITEMS
LEADING
STRONG
FAIR
WEAK
MARKET SHARE PRODUCT LINE BREADTH BREADTH/CUSTOMER BASE COST POSITION TECHNOLOGY POSITION PRODUCT QUALITY SERVICE/RELIABILITY
*
OVERALL
UCC 008131
Assessment of Principal Competitors Relative to Key Competitive Factors
Asbestos Category
Market Share Product line Breadth Breadth Customer Base Total Cost Position Technical Position Product Quality Customer Service/Dependable
Supplier t Overall Rank
TJCC
Carey
Strong Strong Strong
Strong/ Fair
Strong
Fair
Strong
Strong Leading Leading
Weak Strong/
Fair Weak
Leading/ Strong
1
Strong/ Fair
3
Johns - Manville Strong Strong Strong
Leading/ Strong Strong Fair Strong
Strong Z
Atlas --Strong Weak Weak Fair Weak Strong Weak
Fair/ Weak 4
UCC 008132
SPU COMPETITIVE PROFILE
VISCOSITY CONTROL AGENTS
CRITICAL ITEMS
LEADING
STRONG
FAIR
WEAK
PRODUCT LINE BREADTH BREADTH/CUSTOMER BASE COST POSITION TECHNOLOGY POSITION PRODUCT QUALITY HEALTH FACTOR
.*
OVERALL
UCC 008133
Assessment of Principal Competitors Relative to Key Competitive Factors
Non-Asbestos Category
Product line Breadth Breadth of Customer Base Total Cost Position * ' Technical Position Produet Quality Health Factor Overall Rank
UCC Strong Leading
Natl. Lead
Fair/ Weak
Fair
Cabot DeGussa
Fair
Fair
Strong Strong
Baker Fair/
Weak Fair
Leading . Strong
Leading/ Strong
Strong
Leading
Strong
Weak Strong
Fair
Strang Strong/
Fair
Strong Strong
Strong Strong
Strong Strong
Strong Strong
Strong Strong/
Fair
Strong Fair Strong Strong Strong/ Fair
22
12
2
(l)lhe health factor was weighted at 4 to l against other factors in the overall rating for UCC.
UCC 008134
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2
UCC 008135
PROSPECTS FOR LONG TERM INDUSTRY GROWTH AND EARNINGS Q U ALITY NON-ASBESTOS CATEGORY
*
<Ul
S
>* oi O o w
<H
o
8
H w Id
KEY EXTERNAL ASSUMPTIONS
VOLUME GROWTH: . VISCOSITY CONTROL -- 8% PER YEAR . SHORT FIBER ASBESTOS -- 0% PER YEAR
GOVERNMENT: . CLEAR POSITION TAKEN ON HEALTH QUESTION WITHIN 2-3 YEARS.
. NO WIDESPREAD BANS OR MANDATORY SUBSTITUTION
. OSHA TLV NO MORE RESTRICTIVE THAN
IBER/CC
COMPETITION:
. NO NEW MAJOR EXPLOITATION OF COALINGA DEPOSIT
. RUSSIANS DO NOT ENTER SHORT FIBER MARKET
. VISCOSITY CONTROL COMPETITORS DO NOT REDUCE PRICES
. MARKETING POLICY OF SHORT FIBER PRODUCERS UNCHANGED
. ATLAS OPERATES THROUGH AT LEAST 1981*
'
CUSTOMERS: .. HEALTH FACTOR HAS NO SIGNIFICANT ADDITIONAL IMPACT ON SHORT FIBER ASBESTOS MARKET . APPREHENSION OF CUSTOMERS IN THE VISCOSITY CONTROL AREA WILL SUBSIDE IN 2-3 YEARS
UCC 008136
CURRENT DIRECTION THE ASBESTOS BUSINESS HAS BEEN OPERATED TO MAXIMIZE EARNINGS AND CASH FLOW. AGGRESSIVE MARKETING AND PRODUCT DEVELOPMENT PROGRAMS HAVE BEEN MAINTAINED. CAPITAL INVEST MENT HAS BEEN LIMITED TO DUST CONTROL IMPROVEMENTS AND OTHER MINOR REQUIREMENTS.
-- MAINTAIN POSITION WHILE MINIMIZING RISK IN VIEW OF MARKET UNCERTAINTIES.
UCC 008137
SALES HISTORY
SHORT FIBER VISCOSITY
CONTROL
TOTAL
1975 28.5
1.6 30.1
1976
M TONS 1977
22.5
22.8
2.1 2.1
24.6
24.9
1978 32.9
2.4 35.3
1979 26.5
2.2 28.7
CONSTRUCTION EXPENDITURES
1975 1976 1977 19781979
$M 542 197
47 77 57
UCC 008138
STRATEGY SELECTION
STRATEGY:
STRATEGIC DIRECTION
SHORT FIBER
VISCOSITY CONTROL
CONSTANT CAPACITY (BASE CASE) SHORT FIBER EXPANSION VISCOSITY CONTROL EXPANSION UNIT ABANDONMENT
Maintain Position
Improve Position
Maintain Position
_
Concede Position Concede Position Maintain Position
_
UCC 008139
STRATEGY ASSUMPTIONS
CONSTANT CAPACITY (BASE CASE): . SHORT FIBER ASBESTOS
--MARKET SHARE 18-20% OVER PLAN PERIOD -- TOTAL VOLUME RELATIVELY CONSTANT
. VISCOSITY CONTROL -- MARKET SHARE 15% THROUGH 1982, DROPS TO 12% BY 1988 DUE TO CAPACITY LIMITATION OF CHEMICAL CURCUIT
SHORT FIBER EXPANSION: . SHORT FIBER ASBESTOS
-- INCREASE CAPACITY BY 25,000 TPY (75%) IN 1981, AT CAPITAL COST OF $6.3 MM
-- MARKET SHARE EXPANDED FROM 18% TO 32% BY 1982 (OBTAIN 12,000 TPY CONTRACT WITH GAF)
. VISCOSITY CONTROL -- SAME AS BASE CASE
VISCOSITY CONTROL EXPANSION: . SHORT FIBER ASBESTOS
-- SAME AS BASE CASE
. VISCOSITY CONTROL -- EXPAND CHEMICAL CURCUIT 1800 TPY (100%) BY 1983, AT CAPITAL COST OF $5.8 MM -- MAINTAIN MARKET SHARE AT 15% TRHOUGH THE PLAN PERIOD UCC 008140
STRATEGY ASSUMPTIONS j
UNIT ABANDONMENT
A - SHUT DOWN OPERATION
. CLOSE KING CITY PLANT IN 1980
-- DECOMMISSION COST $1.2 MM
NET BOOK VALUE
$2.6 MM
B - SELL OPERATION . 1980 SALE AT $7 MM (7X EARNINGS)
UCC 008141
RISK ADJUSTMENTS DEPLETION ALLOWANCE
. ASSIGNED 25% PROBABILITY TO THE LOSS OF DEPLETION BY 1983
SALES . SHORT FIBER ASBESTOS VOLUME REDUCED BY 7-10% STARTING IN 1984 . VISCOSITY CONTROL PRODUCTS GROWTH RATE LOWERED FROM 8% TO 6% FOR THE ENTIRE PLAN PERIOD
PLANT COSTS . INCREASED 3% ABOVE ANNUAL INFLATION RATE DUE TO TIGHTENING REGULATIONS
CAPITAL COSTS . INCREASED 12.5% ABOVE PLAN
UCC 008142
UCC 008143
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UCC 008144
THIRD PARTY LIABILITY CLASSES OF POSSIBLE PLAINTIFFS
. INSULATION WORKERS -- UCC HAS NO EXPOSURE
. END USERS -- LOW RISK TO UCC SINCE ASBESTOS IS "ENCAPSULATED" IN MOST CUSTOMER PRODUCTS -- POSSIBLE EXCEPTION IS TAPE JOINT COMPOUNDS. CALIDRIA USED IN THIS APPLICATION FOR APPROX. 10 YRS
. CUSTOMER EMPLOYEES -- DISSATISFACTION WITH LOW WORKERS' COMPENSATION AWARDS MAY LEAD TO LITIGATION AGAINST ASBESTOS SUPPLIERS
UCC 008145
THIRD PARTY LIABILITY WARNINGS TO UCC CUSTOMERS -- NO WARNING ON UCC PACKAGE FROM LATE 1965 TO JUNE 1978 -- "WEAK" WARNING LABEL USED ON UCC PACKAGING BEGINNING
JUNE 1968 -- OSHA WARNING LABEL PRESCRIBED IN JUNE 1972. NOT AN
ABSOLUTE BAR TO LIABILITY, BUT HAS NOT BEEN TESTED IN COURTS -- MASSIVE GOVERNMENT EDUCATION CAMPAIGN IN 1978 A FURTHER BASIS FOR CLAIMING PUBLIC HAS BEEN ADEQUATELY WARNED
UCC 008146
THIRD PARTY LIABILITY
ANALYSIS OF UCC EXPOSURE . 1963 - 1977 -- EXPECT 2-3 SETTLEMENTS PER YEAR @ $60,000 EACH -- WITH 20 YEAR INCUBATION PERIOD, CLAIMS WOULD BEGIN IN 1983
. POST 1977 -- ASSUME CLAIMS DROP TO $40,000 PER YEAR TOTAL
- RISK FACTOR -- FIGURE LIABILITY 50% HIGHER THAN ABOVE ESTIMATES
. ESTIMATE OF UCC EXPOSURE
-- CONTINUED OPERATION CASES -- $4 MM
-- ABANDONMENT CASE -- $3.5 MM
.
UCC 008147
THIRD PARTY LIABILITY ANALYSIS OF UCC EXPOSURE
. IMPACT ON STRATEGY RESULTS
1979-1988 IMPACT (ZERO LIABILITY)
CASH FLOW $ MM
EARNINGS $/SHARE
AVERAGE ROA
CONSTANT CAPACITY
SHORT FIBER EXPANSION VISCOSITY CONTROL
EXPANSION
UNIT ABANDONMENT - SHUT DOWN - SELL
12.0 8.2
7.8 3.7 8.0
.152 .128
.144 (.017)
.050
23 10
13
--
1979-1988 IMPACT (ACCRUE FOR LIABILITY)
CASH FLOW EARNINGS AVERAGE
"...
$ MM
$/SHARE
ROA
CONSTANT CAPACITY
SHORT FIBER EXPANSION
VISCOSITY CONTROL EXPANSION
UNIT ABAN. DONMENT - SHUT DOWN" * - SELL
9.9 6.1
5.7 1.9 6.2
.120 .096
.112 (.045)
.022
18 8
10 -L
UCC 008148
RECOMMENDED STRATEGY CONSTANT CAPACITY
. HIGHEST EARNINGS QUALITY . LIMITED CAPITAL INVESTMENT . LOW RISK (POTENTIAL THIRD PARTY LIABILITY LARGELY
RELATED TO PRE-'77 OPERATION)
UCC 008149
ANNUAL CHECK POINTS GOVERNMENT REGULATORY ACTION. STATUS OF ASBESTOS LITIGATION. MARKET DEMAND.
ACTION PLANS MAINTAIN STRONG TECHNICAL SERVICE IN VISCOSITY CONTROL AREAS. CONTINUE TO WORK WITH GOVERNMENT AGENCIES ON ASBESTOS
REGULATORY MATTERS. SPONSOR RESEARCH ON UCC CALIDRIA.
UCC 008150