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atory of SHIRVSR* WILLIAMS 8IMCS 1666 Publi*h#d by Cm Sharvitt-Vllllaju Ooaptny CIXVBLAf OHIO \ N11830 0007-SWP-000004712 CAPTIOUS FOR #PICTORIAL HI3TCRX* SECTION OP THE 3T0RT OP SHERWIBSWILLIAM3 Y|TTT (ARTWORK REQUIRED) 1866 HENRI A SHSRWIK entarod ths paint buataaaa in partnership with Truman Dunham, at 116 Superior Streat, Cleveland, Ohio* They eold paint*, varnishes, oils, and painters' euppliee* pie fr. VSS (p* 50 of book) 1870 EDVARD P* WILLIAMS Joined Sharein in partnerabip when Truman Dunham A Co* dissolved* The now firm etarted in business ae Sherwin-Villiama A Co* at 116 Superior Street* Oapltalt $2000* pie fr VRS (p* 51 of book) 1873 IN THIS ONI SMALL BUILDINa on alto of present Cleveland Plant, Shervln-Villiame befan manufacturing paint* First year's production was 450,000 pounds of Oil Paste Paint* pic fr VRS (p* 54 of book) 1875 TIN CANS in which to market their produets were first nanufeatured by Sherwln-tfllllams in 1875* Capaeltyi 1500 a day* (Present eapaoity, Chicago Tin Can Plant, over 550,000 dally) xpioxfzoBofeoVmae (eaoaafcoMftttontmsjrt J VORU) - 2/45* P. 5 1878 BUNTING of color cards and labels was begun with two small presses* Today, eighteen modern high-speed presses are requlrod to handle this phase of Shorwln-Villiams activities* pic fr Bob Vms* (recent WORID story) 1860 Sersne P* Penn boesms a partner in the firm* The earns year , saw the start of sanufaeturlng 8VP Outside House Paint, and/ purchaso of land on Oanal Street for offlee and warehouse* 1 pie fr VRS (p* 52 of book) 1864 CLEVELAND PLANT REBUILT, enlarged and re-equipped after disas trous fine* Partnership dissolved, and The Sherwio-tfllliams Company incorporated in July of this year* pis fr VR3 T T 0007-SWP-000004713 2 1866 CALUMET PAUfT OCKPAHT factory, bought from the Pullaen Co., provided a plant in Chicago for rapidly (rowing Vootorn District. (This Is now Building 18 of tho Chicago Plant.) 1691 THE ATHERTQH PAINT CO., in Worcester, Maos., becans tho first retail branch. The second branch to bo established was tho San Diego Paint Conpany, in San Diego, California. 1692 WALTER K. OOTCXHGKAM acquired tho Canadian Agency for Sherwin-Wllliaao products. This year tho Company1* annual sales passed the allllen-4ollar nark for tho first tins. 1695 "COVER IBB EARTH" design first used this year for roadside signs and posters. The Walter K. Cottlnghaa Co., Ltd. organised to nanufaeturo Sherwin-Williams Products in Canada. 1696 COMPLETE LIME Of YARHXSHES naflufactured and put on the narket. Walter H. Cottingham cans to Cleveland as Oeneral Manager of The Sbtrwin-Williams Conpany. 1899. TWELVE THIRTY-INCH S. W. standard aills installed in the Chicago Plant. Large-seals aanufacturing of dry eolors was begin at tho Cleveland Plant during the sans year. 1900 HIVARE, H. J., PLANT eonstrueted to aanufaeture paints and varnishes. A now warehouse in San franeisoo, California, wao aloe established this year. 1902 LXHSEED OIL MILL built in Cleveland. Foremen's Club, organised in Cleveland Plant, was the first of nany clubs latsr established among groups of onployooo. WCR1D - |/47 p. 10 pie fr WR8 T T pic fr WRS (p. 56 of book) pie fr WRS (p. 45 of book) pie fr WR8 T f WORM 5/47 p. 10 pie fr WR8 f f 0007-SWP-000004714 J 190? m COLOR sad UBECTICID* FLAWS built la Chicago. Opened branch offiee la Leaden, England* Edward P. Wllllaaa died if-Ur thlrty-thnae 7*tri it i principal la tht Ocopany* WCR1D 5/47 p* 10 1904 CQHVSHTZOH AT CHICAGO to shew off now plant* Representatives traveled in autcoobllee frca downtown hotolo* Bought aiao it Magdalena, If. N*t tad tine exida snelUr at Joplin, Mo* WORLD 5/47 p* 10 1905 GEORGE A* MARTIH, fornerly Htatgtr of Trsdo Salts Depart ment, appolntod Manager of Auxiliaries* Purchased buslease of Lewis Berger 4 Sons, Ltd*, of London, England* pie fr WEB (p* 57 of book) 1906 ZIHC CUDS SHELTER established at Goffeyvllie, Kansas* Today the Ooffeyville Pleat towers 60 aerts, aad produces leaded sine oxide, llthopoae, sine sulfeU, eadaiia* WORLD 11-12/44 p. 16 1910 MAHUFACTURE OF VHXTI LEAD by old Dutch process was begun la the Chicago Plant* la the ease year, the factory of the Detroit White Lead Works was purchased* WORLD 5/47 P* 10 1914 CHEMICAL PRODUCTS DEPARTMEVT was established la Chicago to aake dyes aad iatemediatea that were no longer obtain able fro* Qeraany because of World War X* WORLD 5/47 p* 10 1916 GOLDKH JCBXUti jpirTOE eelebraUd Company1 50th year. Henry A* Sherwin, who ooatrlbuted nore to the Paint Industry than any person before 0* sines, died at the age of 74* pie fr WRS T f 1917 MANUFACTURE OP ACETIC ACID and llthopoae was begun at the Chicago Plant* The Martin Senour Conpany, of Chicago was purchaaod by The Sherwln-WUlians Ooapaay* pie fr WRS T T 0007-SWP-000004715 4 1920 FIRST PUBLIC FXHAHCIBO was don* by the Company this year, with tha issuing of $15,000,000 of proforrod stock. Aene White Load 4 Color Works was purchasod by Sherwin-Williaas. 1920 Annual Report t 1921 NSW TXX CAR PLANT built at Chicago, and aaaufaeturo of cans transferred fren Cleveland. Znoeetleide plant erected at Oakland. Qulek-proeees White Lead Dept, added at Chicago. 1922 LACQUER NANUFACTCRE begun at the Chicago Plant (Buildings 510-344). Nr. Cottinghaa boeane Chairnan of the Board of Directors. Nr. George A. Martin appointed President. WORLD 5/47 P. 11 WORLD 3/47 P. 11 1929 3THTHETXG RS3XH MANUFACTURE begun. Expansion continues with purchase by the Oonpany of The Love Brothers Oonpany, John Lucas 4 Co., Inc., and W. W. lAvrenee 4 Co. 1950 PAINT AMD PARRISH PLANT established in Havana. Nr. Ctttlnghaa died, after a brilliant career in which he helped eetabllsh the Conpany as the unquestioned leader in its field. pie fr MRS t f pie fr WRS T T 1951 LXTHQF0HE DEPARTMENT established at the Coffeyville, Kansas, Plant. A eoaplate lias of brushes carrying the nans of Shervin-Williaag was put on the aarket. a 1959 DEHTDRATRD 0A8TGR OIL PLAN! established at Cleveland to supply the rapidly expanding aarket for this new syuthstie drying-oil. Shsrdys Plant established at Oibbebero. 19*0 ARTHUR W. 3TSUDSL boeoass President, eueeseding Nr. Martin, who vaa aade Chalraan of the Board of Dirootors aftar 30 yeare in tho Company's ssrvles. Styla Quids introduead. WORLD 11-12/44 p. IB t pie fr MRS t T pie fr WRS (p. 3 of book) 0007-SWP-000004716 9 1941 CHEMICAL PRODUCTS PUUfT at Chicago enlarged to produce aany iteas Tor military purposes* EeuTons, introduced this yur, at with greatest consumer acceptance In paint history* WORLD 5/47 P 11 90 imgnHniiiimBBXiyH 1944 . KXtf PLAMT established at Sao Paulo, Brasil, 1* the fifth foroipi sdbsidiary of The Sherwln-Villians Coapany to ooae into being* Mr* 0* 1* Martin diod at tho ago of 60* pie fr WRS T t 1945 FB51R0T DDT IB3ECTICI0E, and Weed-Ho-More 2,4-0 Selective Weed Xillor put on tho aarkot for general oalo by Tbo' ShervliHfilllaae Conpany and all subsidiary companies* 1946 HEW POWER ROUSE eonstruetod at Chicago , greatly increasing capacity of tbs plant* Oibbsboro and Bound Brook Plants ronodolod and enlarged* Retail outlets now total 150,000* WORLD 9/46 P. 19 WORLD 5/47 p* 11 OR SI1UR PIO 1947 REV WAREHOUSE at Cleveland Plant is only ons of aany extensive additions to facilities at Cleveland, Chicago, Rework, Oakland, Los Angeles, and Mexioo City* pie fr WRS r f 0007-SWP-000004717 OUTLINE OF HISTORY OF THE SHERWIN-WILLIAMS COMPANY Insert itan at bottom page, at this location 1866--Henry A. Sherwin entered the paint business byjeieing- emit in partnership with Truman Dunham under the name of insert at a : and G* 0* Truman Dunham St Co. at 118 Superior Street, Cleve- _ Griswold land, Ohio. They sold wholesale and retail paints, var- ' ............ nishes, oils, glass and painter*'supplies. Bought glass add apostrophy from Day, Williams St Co., Kent, Ohio. make snail p 1869--New Partnership formed including r n rw--iM--i A. T. Osborn. Erected small linseed oil works. 1870--Truman Dunham partnership dissolved, Dunham and Griswold taking oil business, leaving paint, etc., to Sherwin and Osborn. Edward P. Williams sold out his share of the Day, Williams St Co., glass business and ....................... joined Sherwin and Osborn in partnership under the ......... name of Sherwin-Williams & Co., 118 Superior StrejtQremit hyphen Moved to 126 Superior Street. They started with f capQ omit ita! of WjOQQ. Soreno P. Fenn employed as bookkeeper, correct figure to $li5,000 1871--Mr. Sherwin formed partnership with Murphey St Com pany of New York to manufacture varnish in Cleveland under the name of Murphy-Sherwin St Co. 1873--Began manufacturing paints in Cleveland in one small building on site of present Cleveland Plant. First year production 450,000 lbs. of Oil Paste Paint. Now thirty- insert at/^ s ^ 83 formulae change to eight bwe factories. New partnership formed admitting W. H. insert at ^ t annually pro* Glover. Capital $70,000. duce over one billion pounds* Insert* "X know of no way of judging the future bit by the past*" Patrick Henry Speech in Virginia Convention, 1775 > *? 0007-STfP-000004 718 New copy: lQTU insert at -foot Manufacture of tin cans begun* Hade by band, by three men and bey* Chicago and Hubbard, Ohio plants now employ 500 people producing 500,000 plain and lithographed cans dai ly . Printing of labels and color cards begun in a little root about 10 x 12 feet* Bob Joiner compositor and pressman, assisted by Tern Symes printers devil* They had three or four small fonts of type and a rickety, power press* Mow 27$ people occupy 70,000 square feet of floor space in North Olmsted -- 15 modem highspeed presses supplemented by other equipment* 1871 b magofactuiyoCtin Capacity, 1,500 a day tnbqppachKjChicago Plant, now over^BO.OW daily. 1876- -The printiqg ofJabel^Lbegun eighteen moSerfiprwm^ 1877--Developed a new grinding mill. Mr. Glover's interests absorbed..C^> arehouse established in Chicago. /t7f 1880--S. P. Fenn admitted into partnership. Began manu facture of SWP Outside House Paint. J. C. Beardsiee employed.. Bought land on Canal Street, Cleveland for office, and warehouse. 1882--Moved office and warehouse to new building on Canal mora Street. Turned over all retail and local business to ***2*9" became/ ten^ent and ntributed any^feer one 8^fn^fird A. T. Osborn and A. Sherwood who opened retail store varnish products on Seneca Street. Osborn retired from Sherwin?Williama Quit hyphen & Co. partnership. 1884--Partnership dissolved and The Sherwin-Williams Co. incorporated July 18, 1884. Capital $300,000,^ fa- ployed fitigTihrmiit Dr. Percy Neyman, Ph. D. of emit 2 werds* M. I. TmDisastrous fire destroyed much of Cleveland insert at t 80 far as is plant, brew and enlarged building and equipment pro- hnown first chemist in vided immediately. toe p8nt ***** . 1886--Capital increased to $400,000. 1887--Established New York Office. H. D. Whittlesey em ployed. Employee's Mutual Benefit Society organized providing sick and death benefit payments to employees. 0007-SWP-000004719 1888--Began manufacture in Chicago under name Calumet Paint Co. in a factory which was bought from the Pull man Company. * auit as indicated partnership o8l -'Discontinued Murphy-Sherwin & Co. Tiiiiiiih mm ufnstwring arrangements. Opened branch in-Boston. Capital, $500,000. emit and add as indicated 1&9G--George A. Martin employed as Superintendent of Calu met Paint Co. Organized Sherwin-Williams Transit Co., purchasing Steamer Lindsay for transportation of lum ber for boxes and later for flaxseed. The Company pass ed the $1,000,000 narkin sales. ^ v ^ 1891--Pint retail branch The Atherton Paint Co. nwWorces ter, Mass. add as indicated 1892-- Canadian Agency let to Waiter H. Cottingham. Capital increased to $750,000. The-Company sales passed the EMQft.nflft mark. 1893-- Organized Cleveland Box Co. -for manufacture .of wood boxes. emit as Indicated emit as indicated 1895--The Walter H. Cottingham Co., Ltd. and Cottingham Varnish Co. organized to manufacture Sherwin-Williams Products and Pratt & Lambert Varnishes in Montreal. First use of "Cover the Earth" design for roadway signs and posters. Adopted as trade-mark in 1905 displacing entirely the Chameleon trade-mark which had been used prior to this time. -<>- 0007-SWP-000004720 f 1897--Established warehouse at Philadelphia. Advertising and sampling department moved to much larger quarters in new building on Michigan Street. Complete lunch* room facilities provided for Cleveland employees, sup* plying wholesome food at low cost, first Company lunch room. The Sherwin-Williams Co. of Canada, Ltd., or ganised absorbing The Walter H. Cottingham Co., Ltd. and Cottingham Varnish Co. 1898--A complete line of varnishes was manufactured and put on the market. Walter H. Cottingham appointed General Manager of The Sherwin-Williams Co. Mr. Martin be came Manager of Western District. Began issue of The Chameleon, a Company magazine for employees. Later superseded by the Sherwin-Williams World. 1899--Began the manufacture of dry colors in Cleveland is> . . tecg^my. 1900--Paint and varnish factory constructed at Newark, N. J. Warehouse established at San Francisco. as -infiirat*d 1901--Capital increased to 81,500,000. Mr. Martin appointed Manager of Trade Sales. 1902--Capita] increased to $2,500,000. Linseed Oil Mill erected at Cleveland. Foremans Club organized in Cleveland. First of the many dubs later established among the staff. Get-Together-Club organized in Cleveland Add following* including heads ^^departments and their first assistants# r"S.o j 0007-SWP-P00004721 combine these two paragraphs putting P. Wns. paragraph first* -Dry Coloi^and Insecticide planty built in Chicago. (gxtended^levelancTPTahtl Opened branch office in London, England. Capital increased to $3,600,000. cnit s and coronas revamp, sentence as Indicate Mr. E. P. Williams died, having been a business with Mr. Sherwin for thirty-three yean* ha capitalize H and put inperi< /was succeeded by Mr. Cottingham as Vicc/President. emit hyphen Pogethep<ClutL^anized<in CleveJaftcK^jnclu< ooit these two lines heads oTaepartmentT'and'their"* fttSMeistant 1904--Purchased mine at Magdalena, New Mexico and Zinc Oxide Smelter at Joplin, Missouri, beginning manufac ture of Leaded Zinc. 1905-- Purchased business of Lewis Berger & Sons, Ltd., London, England. Mr. Martin appointed Manager of Auxiliaries. Adopted "Cover-the-arth" design as add hew copy trade-mark. 1906-- Established smelter at CoffeyviHe, Kansas. Warehouse at Dallas. 1907-- Disposed of the Steamer Lindsay to liquidate SherwinWilliams Transit Co. Capital increased to $6,000,000. 1908-- Soap manufacturing department established at Cleve land. Arthur W. Steudel employed. .................. emit hyphen 1909--Purchased addiUuimHaud iwd-erected White Lead Fhn*fr omit as indicated in Chteagw: Mr. Sherwin became Chairman of the Board of Directors. Mr. Cottingham appointed President and frlr. Fenn Vice-Presidentrelocate as indicated* ^Increased capital to 8.000.0007^ \v 0007-SWP-000004722 1911--Sold Canadian District and Lewis Berger & Sons, Lon don, to Sherwin-Williams Co. of Canada, Ltd.* Pension Add new cop;., plan adopted* ..............- 1913-- Capital increased to 59,000,000.1 complete line of natr COTr_ wall paper was marketed through S-ff branches* w 1914-- Started Chemical Products plant, Chicago, manufactur ing Dyes and Intermediates, because supplies were no - -longer procurable from Germany on account of war. 1916-- Company celebrated 60th Year of the business with Golden Jubilee Convention. Mr. Sherwin died at the age of 74 years having devoted 60 years to the paint business. In that time he contributed more to the In dustry than any one person before or since. The sound business principles he established continue to guide The Sherwin-Williams Co., as the leading establishment in this field. Mr. Cottingham succeeded him as Chairman of the Board in addition to continuing as President. Mr. Martin becomes Vice-President. anit hyphen 1917-- Purchased The Martin-Senour Co., Chicago. Manufac ture of Acetic Acid and Lithopone established at Chi cago. Continued Acetic Acid manufacture until 1932. Lithopone continued until 1933 when production was consolidated with new plant erected at Coffeyville in 1931. Capital increased to $21,000,000. 1918-- Standard tri-colored label adopted for all S-W Products. 1919-- Purchased Hemingway & Co. plant. Bound Brook, N. J. Established paint plant at Oakland. -tr ,, \ i 0007-SWP-000004723 add aa indicated: 1920--Purchased Acme White Lead & Color Works, Detroit.Now Aca Quality Paints, Tno Mr. Fenn completed 60 years of active service, continu ing as Vice President and Director. Capital increased to -N $60,000,000. In this year the Company did its first public financing in the issuing of $15,000,000 of preferred stock. From this date forward full publicity has been given to the annual financial statement as the sale of this preferred stock to thousands of share holders made it a matter of public interest. 1921-- Erected new Tin Can Plant at Chicago, transferring manufacture from Cleveland. Insecticide plant erected at Oakland. Quick-process White Lead Department added at Chicago. '"TTT.V." 7'.----------- " 1922-- Manufacture of Lacquer begun in Chicago/Mr, Cottingr" relocate 'sentence about ham became Chairman of the Board'of DFrectorsT-Mr. ,, Hr. Cottinghsm after G. A. Martin appointed President. Mr. Martin. 1923--The $100,000 Club organized for representatives. Mem- ' bership requirement, annual sales in excess of $100,000. - 7- - .. 1. 1927--Mr. S. P. Fenn died ending a long career as Treasurer emit and replace with: emit hyphen and VicefPresident. IIe -wai> BUQceeded-hy Mr. L, H. He was the last of the - Scluoedcr aa Treasurer: founders having devoted fifty-seven years to the Addt He contributed more thaM28--Mr. J. C. Beardsiee died after many years as General business* any other one persen to the Superintendent in charge of manufacture and as a high standard and quality of S-WDirector. paint and varnish products. 1929--Purchased The Lowe Brothers Co. plant at Dayton, Ohio and the John Lucas & Co. Inc., at Philadelphia-- also the W. W. Lawrence & Co., Pittsburgh. Began manufacture of Synthetic Resins. Established branch in Mexico City. --< SR \ 0007-SWP-000004724 Hew copy: 4 1251-- fainting end gangling Deparbaent moved to nee plant at Dorth COrasted* Ohio. 70*000 square feat floor apace* . . cooglcte with netr and modem equipment tor printing* ' painting .sheets, and ranking nanple cards*, 275 employees* Extended Cleveland factory office and technical depart* aent into apace vacated by Printing end Sampling Depart* most* Heir raw material warehouse at Gibbebaro* Additional nor naterlal warehouse provided at Dayton* Synthetic Ternfth kettle installed* Itemodeled paint-making equipment At Detroit* Added hall roller grille and tanks at Dallas*.Installed Super Sen-Tone manufacturing equipment at Ctaklanri* Converted insecticide plant to warehouse* In*' stalled tin can manufacturing equipment at Hubbard* Chlq*. 1252-- Additional finished stock warehouse ocnpleted at Gibber boro* Super Kcra~Tane manufacturing equipment added* Installed equipment for manufacturing Super KeoHTcne at Dayton* Added equipment for making lithographed cans at Hubbard, Olio* (56) r 5 4i! V> V\ < 1 0007-SWP-000004725 1947--Cleveland Central District Office moved to St. Clair Avenue. Mew warehouse erected for Cleveland plant. Additional synthetic resin varnish kettle. Linseed Oil Solvent Extraction process equipment installed. close up Chicago--Extensive additions to Paint, Varnish, Lac quer, Chemical Products and Dry Color Departments --Phthalic Anhydride Plant added. close up Newark--Installation of two new synthetic resin var nish kettles. close up Oakland--Two synthetic resin varnish kettles installed. Los Angeles--Additions to paint manufacturing equip- ment. close up Total sales over, 600 times as much as during the entire first year of the Company's business. ' Factory established at Mexico City. close up close up New Label design adopted {or SWP and for Sherwin- Williams Products. Mr. Whittlesey completed 60 years of active service, 'Byjrtlt </**&*- t r r-eXT retired, still continuing as a Vice President and Director. Employees Retirement Plan adopted for Sherwin- Williams Co. and the United States subsidiary companies. This plan supersedes the pension plan in force since 1911. TVir rntiirn mat nf libii ngro plnti ia bernHyllm COfilpaByami piuvhlou-Mtmfchly-pengton fnr life to employees ietifinyut the*age*of emit Capital increased to $80,000,000. New copy: -(-*rs 19U8,} Salsa office awed from Kensington to 300 West Lake Street* downtown Chicago* ^ Old-jChicago boiler house converted to varnish storage add ing 1(00*000 gallons additional capacity. Kem-Olo put on the market in new patented circle seal can. Manufacturing plant erected at Mexico City. Enlargement and modernization of Brazilian plant completed. 19U9-- Property acquired for factory in Atlanta* Ga. Warehouse building erected. New warehouse building at Gibbsboro. Extensive additions to plant at Dallas* Texas. Day Glo and Painter Maintenance P 80 line added to Trade , Sales products. 1950-- Super Kera-Tone put on the market. Alkyd varnish kettle installed at Newark. New equipment for refrigerator and Venetian blind enamel, erected at Chicago* Newark* Detroit* and Los Angeles. 0007-SWP-000004726 1945--Pestroy DDT, Insecticide, and Weed-No-More 2, 4-D Selective Weed Killer put on the market for general sale by The Sherwin-WiUuun. Co. and all wheidiaquompaniee. . *. z?~ . ' ' ' t0 ,mu.^ 1946/-Construction of new power house started at Chicago, \ greatly increasing capacity. Gibbsboro Plant entirely ) remodeled doubling the capacity. Bound Brook Plant J enlarged* nnr hnililing fnr aririitisnai lili mllilg `"BTrrl-- cnit filing equipment. Two new oil-fired boilers. } close up /Kera-Tone, the Lin-X line. Peatroy, Weed-No-More and j Bug Blaster marketed by subsidiary companies through change word to affiliated I grocery and drug store chains. Fivr htindirrl adrlitinnaf I sales repreaentativoo added. ToUi leUil diilltfUl flow -- close up Trade Sales, Industrial and Transportation, Automo tive and other lines of S-W Products revised, again offer ing sale of many civilian products suspended during the /war. close up Group Life Insurance adopted superseding Employees Mutual Benefit Society operating since 1887. This plan provides91,fiOfrimurance-foe-eoeh established employee emit st cnnjpany seat -ftrfrlftlnnnNninrmuf is available al a very low-rate uf pumium. -<*>Sh 0007-SWP-00000472 I 1940--Established plant at Buenos Aires, Argentina. Introduced Style Guide-revolutionary method.of Hlustrat-.. ... . ............. . . .. ing to the public the results obtained with various paint finishes. Continued (or fcntr editions to 1949. Total pub- change to five and 1952 lication, 46670*" copies. G. A. Martin completed 60 change to 225,000 copies years in the Company's service and became Chairman of the Board of Directors, A. W. Steudel succeeding him as President. 1*711 nihntyl rhfhilntn Hint <wiulilintn il in Hilriflo fm Hn nT rr"An rj,MMl,H4wft' Pim'71i-r' III., continmna^until-1945; Chemical Products Plant enlarged for the production of basic chemicals for Sulfa f Drugs Atabrin^# Extensive additions to paint and varnish plants at Cleveland, Chicago, Newark and Dallas. New and very large warehouse erected in Chi cago. Kem-Tone put on the market early in the year as an Institutional Product, met with remarkable consumer acceptance. , 1943--Large addition to Chicago Tin Can Plant for manufac ture of fibre bodied cans. 1944i^!ant established at Sfio Paulo, Brazil. Coal Tar Dr partmerit of-Ohiugu Planl destroyed byfiro-XliMo&fcia* >wl Coamar Products. DrgmCleamm Department added afcChicagofMr. Martin died at the age of eighty yean. In his~passing the Industry lost a true friend referred to for many yean as the MDean> of the Paint Industry." Reverse order in paragraph as in dicated* t 1 0007-SWP-000004728 >. I9hl--The .War 'Departraaat ^dr^teKi'^^Cdnpai^t^cKiatjnii ,:,l'19h5>( manage a^shell-loading plantVat'Carbondale*^ /r^;Dr, B Ei. Ware with!`a group o60?S-W Bihandlad^hliS, ^ '/project-corering 35 square miles '^During^ the pariodjofj t - operation many millions of shells* anti-tank aines?$z m t, f 5 bombs were filled* Some days over' 100* carloads'-ofamunition Were shipped out* Operation ceased^ln-Ai 19U5 end the plant was dismantled,TEe S-W>.men rel to their former positions. - \\ During the war a large proportion of the Canpany's.manu- facturing facilities were devoted to military needs 'fvt+r*' the staff 2*756 men and women entered the military, service:' of whom 25 paid the supreme' sacrifice. About 90, . welcomed back into the Company's employ, `^5^'vo T;- .^.v .. ,;> v -- .. jVi4- .-.-V r-v*-:v \- i. - .*L' .V-. . '"Jit * *t a . _. 'a.-.w. . , . /^*'T2 ?jp > ..' TSjVfS? /u/iX . r-.__ -5ys Este* >. -4>" i-' ^-"VV*. * ,w;V,..\*'j^BV-v. v* ''^5^ v 1 -s *if: " . mir feltv*... r; L- I. /- tern;? : : .v- i-'-M-/.'. . v:^ 0007-SWP-000004729 7' * ./ 3Jr-* rtnn rf *t**r 7*"*^ M tmm , 1m Vm 7awtijr iNt * ta iHM rhm4 U tvw , Man M Um *3mh r tka hist 2Moa*7*> IMiiSiUA* 4 % Sat Pwlo* HmUU Ci4 I* B*llld 1 XA5--Ftstrer *JT, Xamtlollo, andKi4o^nlA4 SalotftUt VMd UUC| pet n th urtfi f Il nk IjrM ^^*Madi4*Ulioi C* md wSX iffUUW iwpMlaa, iMj^iSfeKrwttai if war jimr Km iteH4 i Qdf% itmW 3^ lMMi&ni wpiflit* ttfeMtai Qm attnljr d doftUac too oul*t M Bn* flat* tm ffi--i Ite IM liMi Nttofi MMrtaw i ******* fcf | jv and ang ctm dalaa* Tiftdo lal| Zndatftftl m not* ' porUttoo* i4w4in Ml Mr IUmo 14 M4iH n* acala ofAMif ! of mgr dittts >ridwl> m pM during tha w Ovmp Ufa Iwmn ilnpki mbit iodine T^lqym Mataal gmClt SoeMg fUM 111?# 1&7-CU#*!**! OktM PUtrioi Clftldo mad to tt Oily Ifit S wrdMBJt tTHtid fur Qfitlnl tfU AddlUMl ' oprtfcoUo Mia wnl* kotti** Tin--i Oil StlwH ft-- tics groom oqdpuot iBoUUoi* Cm oogo tttiralYr od&tloao ta Folxt* VmUI la--fr Cteiiul froteto and |*y Color Baportaa&to* fttlitfcr - ttdto load mTmIivi di-ottm ad# IfeUdli* --d for m nftdta nal daprtmrti --ark-UaUll--* 4-In mi nitMft rciti nnldi tmJLZXJUJ kHtl-- ^ ---------- -- --r-------------- 1 ^ Oakland--fro ojathotta rail Ttrnlafe kdttd InaUlldfa ^ (A) !," "if '"tl \ 0007-SWP-000004730 ftatary MUblih4 il Wm Clfri B* Ml 4m1|R Md tcvSWPiBd fit iWtfllffrsBtf-- "irqfhatr tttbofwph ai first oaad for mm tndi MU* pro&ata* Nr VMttlaa*? **npi*td 40 jmi tf MUn nrvlMi n tired* tttll aontimlntf M a Tits fmidafti and BtrwatiP* 7nplaj*f utlnuMl Wi dapMI ftp ShcnMUlUai oi and tha United StatauiMwx danpaaia** 1tt plfll aoparatdav tha pasalcn pita la fore# tinea 13U* Capital inoraaaod la $30*000,000* A<r>* \i -4 1&C--2*!** afftaa acnrad fro* Xmlactan to 300 beat laka &tvjrt davntM Chlaaea* Old ChUnge bail"* tuxiaa tamrwtad la wrniab atarata aM ins ltfiOjOGO fU*oa additional capacity* **41a pat an lha -nr'ici In new patactad tlrola aval tok rtanofaetaring plant. treated at tadoa City* Cnluysaat and acdandsat&aa tf Brasilia* jdad to^lsleda l&p--Property ao*ilr*d far ibabary in lUanta, 0a bardraet building wtad# X<v mretauea bulldLag at Gbbcbavt t xWnslve addition# t* plant at XfeUaa* TMa * XmrJXlM and felatov ainWsa*vce P $0 lina added t# TlMt 34s product#* U5Mpr RnfYena put an tha tarkat* AIM vmiah kettle lootailed at ffovulu *v far rtMpmMr add rwatlan blind ones*L artatid at Cbloatfa, ttotwr*.rtimdtf and lea Angeles* / XhU \ 0007-SWP-000004731 UfluA it VClui IsljilUVMd lKr mttn nd Sgwfe*** Ma IM MM M Mt*ao eimeUdiMnaBfltv f MuttiMM lif HooartlaBlng tba CUaaco Xsaoat&atta AaaW 1737 tuff addition ha CUb by Color Hast far pradas" Um at JDlsptraad Colors* Hr# VMittaaor aaUlid SB ym af Mlin aarvlso* lJ-ratablloM Mydrstad Coatar QU plort fa CUrOaafc KltittlMM Shavtya AM it QUMbm iffrp--gataMtahaC bttt at Wn--aa lime ftyla Suida aualntf tarry aifiaM af Ulsatamtlaa ta11a jnttU tha toaalta MUUM vltfc raaiaaa paish flsiahas* Coattsao* far ftt* odfrtloaa ta llSf Total jMlntf 92&rO* aapli. * i Marti* o--jUHaa $0 psora la ah# aaiaaa# A* V SWM4 naaaaAag Ma aa MM* / /) . ffcthalata TIM iMAVihM la Mi --mtfarttiira af aMi ahMaala fia wMaar*PM Mill tf BMeji *a*T Cji: iiTTttl iffiTa CbMaal hsdaata I1M aad Atbtateptroodbuctm!aaoeoatfaMraaaMddMiUwoastaaaUla fMaraMt aUa4 tanfafc/' I 11 > irvr^' aVaill H rTaiilanfr CHlaaf* f--ah aa4 MUaa* Mr! vry lar*o ar*ouoa MM is 6*dtfa lafm at m tfto taihci My is tho ysv a aa laatltstUMl Pyidaat aat vttk raaartihli isnif 19LWsraa addltlM to Chlaaf# ns Caa Hast far saaMaaMs of ma bodlM am* 0007-SWP-000004732 193<WEatabliBhed paint and varnish plantJnJHsvanarXubar t_MrTCottingham died after a brilliant career in which he greatly expanded the business from a Cleveland Com pany to a world-wide establishment, the unquestioned leader in the Paint, Varnish and Lacquer Industry. Cleveland Headquarters office moved to Midland Build-, ing, August, 1930. ' 1 ---^ move first line to last line of 1930* 1931 Established- Uthoponc DepartmentsCoffeyville. Bought insert atyi : moved from back controlling interest of The Sherwin-Williams Co., Chicago to of Canada, Ltd., for the parent U. S. Sherwin-Williams Co. A complete line of brushes under S-W name put on the market. 1935-- Allied Research Laboratory established at Chicago. Metropolitan Auditions Radio Program started and con tinued for 10 years. 25 contestants winners of 31,000 prize and Metropolitan Opera Company contracts. Three others won Metropolitan contracts, four won 3500 scholarships. New warehouse at Newark Plant. 1936-- Large addition to plant at Dallas. Sulphate Wood Turpentine and Synthetic Resin Plant added at Chi cago. Consolidated manufacture of Insecticides at Bound Brook, discontinuing the Chicago Insecticide Plant. 1937-- Large addition to Chicago Dry Color Plant for produc tion of Dispersed Colors. Mr. Whittlesey completed 50 years of active service. 1939--Established Dehydrated Castor Oil plant in Cleveland. Established Sherdye Plant at Gibbsboro. -crry- \\ V * 0007-SWP-000004733 -V Tf am vU*V ^ 35: uo-^| */ <L~vUk --l \J ^\>i.>*'.' 1 ___J* iuMi f- V"3T5* _____ ' _________ jj 'Vu-i-li^. ______________________ ^TfX. Q^U* ft **( }(L *C/fc- t . . I/m. A^. . j^HECr V-^t^ S|J*AA , cSt+A.i* * ______ G.& * w luluJi &h T2****ftfns u*.________H++... ua. ^w - ^ ^rr.___ 0007-SWP-000004734 foreword THIS BOOKLET has bm prepared to inform tbe staff of the polioes, products* IsdlitMs and tbs history of Tbe Sberwin-Williams Co. Mr. Sispleia, the author, has here recorded facts gleaned from his es- / perieace of over 60 years of active service at Headquarters and in charge Insert the following at of plants at Montreal, Chicago and our associate, the Lewis Berzer and --employed by Mr* She Sons* Ltd.* of London, England. Hymew and personally worked witkjdr. Sberwin, Mr. Williams and Mr. Fenn and others wftoTbUowed'thnn in I guiding the businem. He has seen the Company grow from one small paint \ factory in Cleveland* and another in Chicago* to the present far-flung colt werd knew \ organisation. Sinn the 60th Anniversary Convention in 191$. be hrr MP charge of the Historical Collection at Headquarters and has been collecting data about the Company and its products. This Historinl Collection is open to all members of the staff and visitors at all times and is well worth a visit. The products, history, and development of The Sherwin-Williams Co. covers such a broad field that this booklet serves only as a comprehensive reference indes of tbe Company's activities. Experts on all subjects have been fully consulted in compiling It. This booklet will enable the staff to talk in a well-informed way about the Company and its produets. Such person-unperson first hand direct answer to questions is the best possible way of representing the Company and winning friends for it. Accurate information is tbe basis of good public relations. We commend this booklet to the eareful reading and dose study of all Emembers of tbe staff and suggest that it be kept as a book of reference. sFor further and detailed information on any subject, the reader is referred to tbe individual departments. Pruidm Change from $0 to 60 years* Add Add founders among many other duties. In Onit last two lines* 0007-SWP-000004735 The Sherwin-Williams Co. The Sherwin-Williams Co*# the World's largest manufac2 turer of Paints, Varnishes, Tacquers, Insecticides and Asso ciated Products. This position has been attained and held for many yean through ... Superior Quality and dependability of product Giving best value to the customer Hew and improved products Productive and truthful advertising Efficient merchandising EXECUTIVE HEADQUARTERS OFFICES: Midland Building, Cleveland, Ohio REGIONAL OFFICES: Cleveland, Ohio Chicago, 111. Newark, N. J. ^ Philadelphia, Pa. *98- FACTORIES:) Newark, L J. Gib&bor ,N.J. BouncKB *ok, N. J. OUT THESE FACTCRXE^j h, Pa. Ohio Replace with itens Dayto 3 thru 6 below "* Oakland, Calif. Kansas City, Mo. Dallas, Texas Atlanta, Ga. Los Angeles, Csdif. itreal, Canjraa Redeem, Qu ToronwJ C Winne; Vancouv Hav: CHIT ALL THESE FACTORIES Mexic/City, M Buenos Aires, Argentina Sao/Paulo, Brazil --(i>-- .1. insert at i--was started In 1666 when Henry A* Sherwin entered the paint business'In Cleveland* It is now----------- 2 emit word Insecticides 3. 3f FACTORIES iu / c WAREHOUSES - located at strategic points all over North and South America* .5. loo DISTRIBUTING BRANCHES* **JLttJ&MO 6 *? S"co oo RETAIL OUTLETS - including leading hardware, painty departzasit and general stores. 0007-SWP-000004736 CHIT THIS PAGE 42 WAREHOUSES: Atlanta, Ga. Baltimore, Md. Boston Maas. Bound 3rook, N. J. Brooklyn, N. Y. Charlotte, C. Chicago, 111. Cleveland, Ohio Dallas, Texas Dayton, Ohio Detroit, Mich. Gibbsboro, N. J. Houston, Texas Kansas City, Mo. Kensington, 111. Los Angeles, Cal. Minneapolis, Minn. Newark, N. J. New Orleans, La. Oakland, Calif. Oklahoma City, Okla. / Omaha. Nebr. / Philadelphia, Fa1* Pittsburgh's. Portland, Ore. Richmond, Va. Seattle;' Wash. Sioux'City, la. St. Louis, Mo. Tampa, Fla. Winston-Salem, N. C. Halifax, Canada Montreal, Canada Toronto, Canada Winnepeg, Canada Calgary, Canada Vancouver, Canada Buenos Aires, Argentina Hayanar Cuba Mexico City, Mexico Sao Paulo, Brazil 550 DISTRIBUTING BRANCHES: Over 150,000 Dealers including leading Hardware, Paint, Department; General Stores, Grocery and Drug Stores. .s 2"( )-' \\ 0007-SWP-000004737 12 3 A. W. STKUDEb PrmU** H. Z>. WHITTLESEY Vi* JW** "N U. J. FORTIER Via Prm. < Cm. ATfr. / il F. J. SQUIRE5 SWnterr OFFICERS OF THE SKERWlN-WlUIAMi CQMPAKY / S. E. COOUOOE Vfc FpmMM 0twl^ 4utfiifin ; C. M. LEMPERLY VW Praidtnl nd Diftctor tf Salt! 7 (2) N. E. VAN STONE Via FrwutoUPanardf aDdaintt* 8 ^arrange and substitute as indicated belows Position Ho* Is A. W. Steudel President " No. 2: H* D. .Whittlesey Vice President No. 3: Qnit M. J. Fortier Substitute - L. H. Schroeder Vice Pres* and Treasurer No. Its C. M. Lemperly Vice President and Director of Public Relations tr No. ?? P. .T. Sftnit*** Position No* 7s Position No. 8 s S* B* Coolidge Vice President and Director of Auxili aries. B. M* Van Cleve Vice President and Director of Pigment Chemical and Color Division 0007-SWP-000004738 1* ft 2* 3 k 5. affiliated mmmtmr* companies IN order to further extend the distributing facilities.j*e&cbing. lo-more-nearly utilize the full capacity of the plants manufac turing linseed oil, lead, leaded zinc and other auxiliary products;^ The Sherwin-Williams Co. sought outlets for its overeupply of : raw materials, and the following companies became a part of the organization on the date indicated: 1910 ROGERS PAINT PRODUCTS, lac. (Established in 1880 under name of Detroit White Lead Works) 1917 1920 THE MARTIN-SENOUR CO. (Established in Chicaco in 1878) ACME WHITE LEAD ft COLOR WOORRKSKS^. (Established in Detroit in 1884) 1929 THE LOWE BROTHERS CO. (Established in Dayton in 1872) 1929 JOHN LUCAS ft CO., Ine. (Established in Philadelphia in 1849) 1929 W. W. LAWRENCE ft CO. (Established in Pittsburgh in 1884) 6.4 7 6. 9. 10. 11. Each of theso Companies retains its own identity and manu factures and sells its own formula products to regularly-ap pointed dealers and jobbers. Each maintains its own man agerial organization, but all are members of the greater SherwinWilliams Institution. A recent innovation has been inaugurated by Sherwin- Williams and its six Subsidiary Companies through joint sale o'" Kem-Tone, the I.in X prorinotu, WwlNo-Morer-P-estroy.and Bug Blaster?- By pooling the entire sales and advertising strength the consumer field has been much more completely covered. , 1. 2m 3. U. U $m 7* 8a 9. 10. lie Omit - In order Insert - and'* at a fait * reaching markets not served by the Sherwin-Williams sales staff and to more nearly fait - word lead - Change copy to read - Acme Quality Paints* Inc* (Established in Detroit in 168b under name of \ Acme White Lead & Color Works) , fait - of these -_ Change - Companies to Company Omit - regularly appointed Change * Subsidiary to Affiliated* fait - Lin-X products* Weed-No-More-* Pestroy and Bug Blaster* Add - Super Kem-Tone and Kem-Glo* 0007-SWP-000004739 *rr.c " Change copy on this page as per new sheet ___ F '.ORElGJiJ^pMPA^J^ ALKS beyond die boundaries of the United States grew to such an ArJ^^oroe impoaibls hr tt* /* port, shipping too pnj^Tly'satisiytn^demand* from theee fields. Sale* bayond^.tfca., suoh an e,^xl .}hS4S.i*P? *R lfl*.........L... shipping tf,...fatisiy the demand* Local companies were asiafe* lisfced __ s*itli cfc!m>. p lra.tmei!nfaiHci-<toar*y- mainnadmw-parMehomusnef,ufTiIvo' nioliuttiUenisiiw. ., with U?S yrtra,) CndhT>in. iv'Hiams United States/ac- 1929 t$ll* Hesdoo city# Mexico natives of the country, ` ,vf: 1930 Tfia !taaMHRlUDO^W,'af''OM',*Vi*P> obtained & ,"c"l,'HaT*l`ia#nCnha''lhc united *j41v whensatisfactoy 1940 ,:SSKrtrilMmlM^ s;` A/^ of manufacture }m` ^Bnanw'AiiiBi Ariahtina ;"Av'* *" *her company . . 1944 f'$tara-4riiij^ s; L **1*TM* s-w. (iUalllTiaias Tmlda^Stb 7avlo;'trmsU m 1905 - with Lewis Berger Sena# lid* of London* feglaad. Phis eon- buting braaohaa in aay>.dtair locations* LonIdno^n^* rBf^&Tcflrnffntvdi-N-WILLIAMS. 8. A. Qlaagcw, Sootlaady. Maim WIN-TVILUAMS CO of Cubs. S. A. Paris# rao Cuba Sidney* Australia WalllagUttf WlMlaad ahc.entina. s. a. , South Africa^ _ a.C'tLvI^* ..1 `V.wl Ifrsansts brulygewer itheiliBarthi . N : '.iv fcrtktuZ*- ll \ 0007-SWP-000004740 SHERWIN-WILLIAMS DEALERS 1 < y ROM the very beginning, S-W Products have been offered Fto the public through dealers^n such trading areas which'') require the greatest distribution a Company branch has been/ established. These branches have served as a convenient( source of supply for near-by dealers and have been a guide in\ merchandizing, enabling the dealer to improve his sales through } examples of methods successfully used in the S-W branches/x ~~+;"rr """-hnlrf br thnr-hrnnrhrrr nirnrinff advertising displays, general paint knowledge, C0l6r hariHOny nearby dealers and thaie-clerica^ TheTM orlnmf-innnl a#e of vital iiileiral in sulvmg-eenaui my 3. of these dealer relations have resulted in dose frienc of, long standing, most satisfactory business dealings--in fact. U* practically business ^< nf Iffpg fffandf"tr r Hoyt Hdwe. Co..........................Defence. Ohio..........................1870 Hart Shaw Drug Co.................. Adrian, Mich............................ 1870 5. Geo. B. Deardorff & Son..........Dover, Ohio.............................. 1878 Y W--bciriiM Hdwc.-Cor,,,. t .-.Amhcat,X)hior...,T........: :vlOTO; The Pfeifer Co.......................... Cedar Falla. Ia..........................1880 X 0. A. Wnfhf ftJaa i......'* .Tecuweh, Miehn.. .1880- ^BmnliM Dim amit........I ,m ,, Wavwiy, low. . ............ `.t1888~* ' E.L. Durkee Co................ .. .GlovprtviUe, N. Y..................1888 John Truleoo..............................Princeton, 111............................. 1886 W. C. London * Co................. Ruthland, Vt............................. 1800 r WTHiewrn .--Champdtnrlllii.. m 1800- Fred ............... CliisUiilem Hi V.................TlUIO J. C. Baldridfe Lfar. Co...........Albuquerque, N. M..................1881 --()-- 1* Ckalt 6 Timm indicated and put at bottom of page after list of dealers* 2* Chit linee indicated entirely* 3* Move lines Indicated here up to first paragraph on page to substitute for lines moved to bottom of page* Cteit -`The following'aTe'* few of the dealers of long standing* Substitute - Following are a few who have been S-W dealers for over $0 years* 5* Ckait all dealers marked X* 0007-SWP-000004741 4.8 V>ihwi .I.,..-- MorthnuBdi la. i. . .1891 -- Roddenbary Hdwa. Co............ Cairo, Go..............................1892 Browu-Rogcm-Duuon Co........ Winston-Salem, N. C........... 1893 y r .TLh--ir n.,g rA fVgr fy-- C. C. Hardman Co................. Shreveport, La...................... 1896 Stronf ft HaleLbr. Co............Portland, Conn............ . .1897 Leroy Lumber Co................... Leroy, Texaa......................... 1897 1 / Hall IIJut- CM.......... ............. MnultPO, Cei..... ................ .. X nniinamrifr Him i RUtharii Tail lgffl- Schwickert Hdwe.................... Mankato, Minn..................... 1898 Salisbury Hdwt. Co................ Salisbury, N. C...................1900 , /Sdilatm IMas-fo. " , rr Pt-.-Wsynei'ftwL.-- ...^---. 190&-- Whaalmlr's....... rflatlle Oieeh, Midi.::.rrm-. 199- Lawson Hdwe. Co...................Tuilahoma, Tenn...................1901 Sledge ft Barkley Co............... Lawrenceville, Va.................. 1902 E. O. Hall ft Son.................... Honolulu, Hawaii.................. 1904 ^j-j-- itj--, n, m -- , 11 19Q6 ^<Oosterbaan ft Son.................. Chicago, 111--___ ....... , .1906 \The Thompson.Hdve. Co____ rflnyn, TfTnv........ ., ****, ; 1908 ' \Weaver ft Harrington' Dnir `: ColumbuarMimfTrTTt ITTr.1908 \The Warren CouBtrHdwei-CoftBowlinrOieiwi, Kyr... 1910 ^ Ogden Hdwej Co.r. . .:............Ashland,-Ky:.*r::.'.'TV:`;T'.: 19HT-- ^The.Eais_______________ ---Chtaaga-m1912 S As the Company's manufacturing facilities have expanded, a wide variety of chemical products have been added. No longer known only as a paint house, The Sherwin-Williams Co. is now also an important chemical company. This expansion has re quired greatly extended distributive channels to handle the new products, such as waxes, polishes, cleaners, insect killers and weed killers. Many grocery and drug stores now are included among S-W dealers. \. ' 1* Ctoit all dealers marked with X* Include rest on previous page with that list* 2* Gait this whole paragraph* substitute following paragraphs In such trading areas which require the greatest distribution a Company branch has been established* These branches have served as a convenient source of supply for near-by dealers and have been a guide In merchandising, enabling the dealer tq Im prove his sales through examples of methods successfully used in . the S-W branches* 0007-SWP-000004742 change date OrtciMl Drawing 1M Tra4t>Mrk Adopted 1*0* Covmr~th*-iarth Dmsign Large scale selling to consumers is promoted tor good ad- . | vertising* It has always been a policy of The Sherwin- V Williams Co* to make its products well known to the public* \ In the early days the Company's trade mark was a chameleon the small lizard having the power to change color* at will* The nCover-the-Sarthn was devised in 1895 by G* W* Ford, (at that time advertising manager) and officially adopted as the Ccmpany trade mark in 1905* Its first use was as an enclosing slip with outgoing mall* It was also used for roadway signs to advertise theTdealers handling Sherwin- Williams Products in neanfay towns* This met with so much favor that it became very generally used and in 190? was definitely established as the Company's trade mark supersede ing the chameleon. \ 6" iI I I uf 0007-SWP-000004743 OUT ENTIRE PAGE THE STORY OF SHERWIN-WILLIAMS PRODUCTS^/ HE Sherwin-Williams Co. has been a very strong influ ence in $he development of the Paint, Varnish and Lacquer Industry. In 1866 when Mr. Sherwin enteredrthe business in ( Cleveland, prepared paint was practically unknown. Almost all painting was done by practical painters who prepared the paint specially for the job. About the only material available was white lead, linseed oil, drier, varnish and <$ry color pigments. The demand for paint finishes, was beginning to greatly ex ceed the ability of painters to mix and apply the paint. Recog^ nizing this, Mr. Sherwin early entered into the manufacture of paint with the idea of making a product so prepared that the painter or the consumer could use it as supplied, thus eliminat ing the need of preparing material specially for the job. It is obvious that a well-organized manufacturer, with skilled if' chemists and paint engineers having a knowledge of ingredients and with efficient manufacturing facilities, could make a better paint than the individual painter could do by hand mixing. One of the greatest contributions Sherwin-Williams has made to the Industry is the fundamental principle of offering to the public only the highest quality product designed specially for each individual requirement. Thus the Company has set a high standard for the Industry much to the benefit of the public^ The quality of paint, varnish and lacquer is apt revealed by a superficial examination of the product itself. 1^ is not until --C 8 >--- \ 0007-SWP-p00004744 OMIT ENTIRE PAGE \ ^he material has been applied and subjected to exposure for a considerable time that the real quality can be determined. Hence it is very important for the user to know that the ihanu- factur^r can be absolutely depended upon. The Sherwin-Wil liams C^. has from the very first so definitely applied the policy of supplying only products of the highest quality that Sherwin- Williams Products are generally accepted as the standard of the Industry^ / The earliest nianufacture recorded was Guaranteed Strictly Pure Colors in 0(1 in 1873. The individual items of this line were made, using only the pure coloring^pigment ground in lin seed oil. These colora.were much superior to others commonly offered. \/ At this time a demand was developing for prepared paints and in 1880 the Company, pu/ on the market SWP-Sherwin- Williams Paint Prepared. It\was the first high-grade prepared house paint and was ver/ mt^ch better in quality than any other paint offered to the public at that time. The Company had A very hardy^ uphill fight to get recogni tion, however, they followed the firm policy of making only the highest grade material. In time this\high-quaHty was recog nized and SWP was accepted as a standard for the best quality of exterior house paints. Through constant improvements, SWP has continued to hold this leading position in the industry. The first SWP exterior house paint was also recommended for floor/ with the qualification the user must, allow several days for drying and then must wash the floor several times with cold water, after which the paint would beN thoroughly dried and would wear like iron. Later, in 1884, realizing the ---- 0007-SWP-000004745 OMIT ENTIRE PAGE \ public could not suffer such inconvenience a new product was offere^--Special Floor Paint "Dries overnight." This/is now the line^f Porch & Floor Enamel much improved i*r quality, as the science of paint making has developed neW' and method^of manufacture. / The next outstanding product the Company offered was a flat .wall paint, giving to the public something far superior to kalsomine or other\hand-mixed paints. This was in 1898, the product was called ^pecial Interior Colors, later developing into Flat-Tone. To satisfy the demand for more gloss SemiLustre was brought ourtin 1925. / Another interior finish, ICem-Tone, was put on the market in 1941, supplying a paint which used a minimum of raw mate rials, which had become critically scarce through heavy war demand. Kem-Tone has had an. unparalleled success and sup plies a very large proportion ok the country's demand for a paint of this character/ \ Up to the turn o& the century it was not considered within the province of a paint manufacturer tc^also produce varnish. The Sherwin-Wjluams Co. was looked upon as a manufacturer of house paint; however, the Company had for many years been making special driers and treated oirrequired in paint products, <> in 1898, it was decided to markers, complete line of high-grade varnishes. \ Coincident with this development of products foi^household and general use, many special products were developed for use by industrial consumers and for railway and marine re quirements. \, 10)- CMIT ENTIRE PAGE Feeling that the quality of Sherwin-Williams finished prod ucts depended greatly upon the reliable quality of the primary raw materials a comprehensive plan to produce such raw mate rials was undertaken in 1898 with the manufacture of dry colors at Cleveland. This was followed in 1902 by the manu facture of linseed oil at Cleveland and a smelter for the manu facture of leaded zinc at CofFeyville, Kansas, in 1904. A white lead mill was ejected in Chicago in 1910. At the beginning of World War I, in 1914, the manufacture of dyes and intermediates was undertaken at Chicago as it was no longer possible^ procure such chemicals from Germany. This Chemical Producta^Department has been greatly developed and now produces a substantial proportion of the United States consumption of many intermediate chemicals used in the man ufacture of dry colors;' drugs, synthetic rubber, explosives, lubricating oils, fur dyes and many other items. Following shortly after the clow of World War I the auto mobile manufacturers demanded 'a finish which would dry much faster than the oleoresinous vanish enamels then being used. Accordingly, nitrocellulose lacquers were developed. Sherwin-Williams contributing greatly to this need, put Opex Lacquer on the market in 1922. \ The fast-drying quality of lacquer caused^ a demand for a speeding up in the drying of varnish and ename^ which resulted in the marketing of what was then called "4-Hour Enamel/' An entirely new type of varnish and synthetic rain was de veloped for this purpose. Sherwin-Williams entereckthis new field with a pilot plant in Cleveland in 1926 and prefacing units were established in Cleveland and Chicago shortly -Oi )- 0007-SWP-000004747 Omit entire page \ afterwards. A full line of such varnishes are now produced in almost all of the plants. They are far superior to the old var nishes made of natural resins and oils. These new varnishes are much more reliable as the primary raw materials used are all under chemical control. These varnishes were the basis of the development for many varieties of Kem Enamels which dry much faster, are much more simple to use and are better in every respect than former oleoresinous varnish enamels. The manufacture'of insecticides was'undertaken in 1903 as quite a natural extension of the dry color production. This field has been developetkuntil the Company is now the largest manufacturer of commercial insecticides. A considerable num ber of individual products x^ow in common use originated in the S-W laboratories. These include Dry Lime Sulphur, Basic Copper Sulphate and a numbe^of other specialty products. The Sherwin-Williams Co' now produces a very large volume of popular household insecticides j*nd weed killers, such as Pestroy DDT, Bug Blasters and Wed-No-More 2,4-D. During World War II. military needs required so much paint that it was quite impossible to produce enough paints and var nishes for civilian requirements. Every efforr\was made to pro duce items using a minimum of critical raw materials. KemTone and the Lin-X line were put on the market. A number of new products and improvements in formulas are under investigation and being thoroughly tested. As soon as they are fully developed they will be offered for sale. \, 0007-SWP-000004748 rr.' PAC'E 7 SBsamMiiixuG fbootcts com sHcmTH The protective point on the outside of your house, tha interlor decoration of wall* and furniture, the enameled design on jour tube of toothpaata, the color on jour print droao or other printed fabric*> tbo printfink on tbo Sunday comic paper* aro all products of the paint industry and probably asnufaeturod In on# of tho Shomin-WI111 --s plants* The Coopanj prodncod paint, colors, Tarnishes, lacquers of every description for houses, buildings, bridges, railways, ships, autonobiles, aircraft end a elds variety of manufactured products* Bridges would soon become unsafej automobiles and trucks would rust away) houses and buildings would rapidly fall into decay were it not for the protective coat of paint* Car* tain industries such ss ehaaieal manufacturing and petroleum refining require special finishes which will resist the dsstruc* tlve action of heat, moisture, fuses,cadlvantsfiandJacidsso and S-y Products have been supplied to meet theca reqoizeneats* It is estimated that ~n rmh structuree end equlpaant exceed to the weather are protected by paint at an annual cost of about VU of Ut of their value* Feint, moreover, being color, has a very personal offset on all of us* Be use it extensively to beautify our homes and taka pride in selecting color schemes that make our homes pleasant, cheerful plaoeejto live fe. Psychologists understand tbs offset of color on people* They tell us that certain colors mate us* feel warm, others make us feel cool* They even knew that the color flcheae in an airplane definitely affects the poaaiblllties of air-slcknese l (7) \ 0007-SWP-000004749 s**". Induatrial engineers haw alto atudied the effect of color on indirichialir They have found that re-painting a factory ecoor&Ing to certain color schemes will eliminate eye-fatigue, reduce accidents, and boost tho morale of eaployees* They advise specific color schemea for heavy industry, other schemes for light industry* lhey tell us that a good color scheme in ona geographic section of the country may be a poor one for another section* Paint in brief is an important part in making thr world a happier place in which to live and work* Sherwin-Williams makes finishes to beautify and protect the surfaces of moat of tho things with which we coat in contact in the course of our everyday living* Furniture, radios, television seta, re frigerators, kitchen cabinets, Ana implements, office equipment, toys, electric appliances, oellepsible-metal tubegj metal and paper containers -- Including this cans in which paint itself is marketed--may all be finished with Sherwin-Williras products* fl .uAialuirf I Wwiiwt --It /Skints, enamels, lacquers, and varnishes are made for application by brushing, spraying, dipping, or roller-coat ing* . these finishes nay be of either air-drying or baking types* To understand how Sherwin-Williams has coma to play such an lm-' portant part In the economy of the entire country and to affeot the day-to-day living and working of Americans requires thatlone should know something about paint*.--i.. v Paint is a coating or film used to protoot and decorate, Basic ally, it consists of plgaents, vehicles and reducers* Pigment, or solid coloring matter, is the ingredient which differentiates an opaque material like paint from a transparent coating* The . vehicle binds the particles of pigment together into cae uni formly colored composition and adheres to the surface, while a reducer tiiins the paint to a consistency suitable for applying* (18) \V 0007-SWP-000004750 To naks certain that the quality of rev materials la tha highest possible, Sherwia-^rin lama haa over a period of Tears expanded operations from tha production of points' to embrace also the production of the most important paint ingredients. This Includes production of leaded sine, lithopono, diy colors* chemical products* linseed and other oils* and synthetic resins. Sbexwin*7illias manufactures its own paint cans* and from the Tery beginning has operated lta own printing plant for the production of labels and color cards. Bespits Sherwin-Williams1 broad soope end great variety of products* paintfiramiahoand; lacqlxerLafetthe ^mcatiimpoctfnt. In : most of the Sonrpaint products vox's developed vatinr because, they are used in certain paints or because their manufacturing process is similar to one of the many chemical* that go into paint. The techniques and equipment required to produce these and other chemicals enable the Shenrin-Williams Co. to manufacture 0007-SWP-000004751 SHERWIN-WILLIAMS PRODUCTS DESCRIPTION--DATE OF FIRST MANUFACTURE VERY individual Sherwin-Williams Product has been E developed to be the highest grade material for the purpose intended. Independent market surveys show that S-W products enjoy a consumer preference of four to one over the .next leading brand. To insure dependability and uniformity, endless laboratory and field research is being devoted to the formulas and con trol of manufacture. The high standard of S-W formulas is attained largely by the fact that the most important primary raw materials are made in the Company's own factories under the direct supervision of a large corps of chemists. All products are under constant investigation and improved as new and better raw materials or manufacturing processes become available. During the difficult war period through which we recently passed, there was no deviation from the firm policy to maintain 1. standard quality. If circumstances made it impossible to pro cure raw materials for manufacturing this high quality, the Company refrained from producing rather than to sacrifice the quality of the product. 2* Products have been designed fo^every variety of require ment. A product is developed for each individual household and industrial need--obviously, a paint best suited for interior decoration is usually not suitable for exterior exposure. Over 50 distinct lines of products are offered for the convenience of the householder, Each one is designed to produce the most satisfactory results for the intended use. / 3. -(.)10. 1. Omit whole paragraph /^IVw S' 2* Insert at ^ best protection of 3* Ipclu^^coxir of-this 3* Add the following paragraph: To insure that all products comply with standard quality* careful and thorough tests are made before filling into packages* Tests are constantly made of products sent in from branch stocks to in sure package stability. Should any defect develop* the entire stock out in the field and in warehouses is immediately recalled* 0007-SWP-QQQ004752 THE FOLLOWING ARE SOME OF THE IMPORTANT PRODUCTS: SW7P--Sherurin-Williams Paint First made in 1880 as the highest standard of prepared exterior house paint. It lead the Industry away from the cheap "ready-mixed paints" which woe then offered to an unsuspecting public, raint nv* rv ASWP efathis tjfpn is now specified by the U. S. Government and many large consumers as the best paint for exterior wood surfaces. USWP is to Paint What Sterling is to Silverf! 2 The present formula embodies the most up-to-date improve-' ments known to modem paint-making science. Extensive laboratory and field tests prove its superiority and depend ability in every respect. An undercoater is supplied, designed to. prepare new or 3 weather beaten wood or previously painted surfaces, suitably for the finishing coat. The SWP line includes a full range of clean, durable colors. / *; It dries with a firm elastic coat that resists dirt, is practically h self-cleaning. It provides long wearing protection leaving an excellent surface for repainting. , Kem-Tone--19U s MIRACLE WALL FINISH Flat, durable washable, interior finish < u suitable for painting over wallpaper, ^ plaster, wallboard, brick, cement, paint- \ ed or unpainted. Dries in one hour with o no "painty" odor. A synthetic resin and "S oil finish supplied as semi-paste to be reduced with water to painting consist-^*^^^ 6; -<xv7. 1# This paragraph new found on bottom of preceding page.'S 2* Omit this paragraph , / It tl n -n 5* New copyx Super Kem-Tone --1950* Deluxe wall paint dries in an hour to a rich, velvety /smooth finish, durable and washable* Sixteen standard colors are supplied with directions , (Sar intermixing to innumerable artistic tints* Applied easily with brush or Roller-Koater New copy: Kera Glo -- 19li8 Miracle lustre enamel.for kitchens, bathrooms, and woodwork* Kem Glo lotuo and washes like baked enamel* Eij&edmi standard colors supplied. Intermixing these produces innumerable artistic tints* ^ (7 New cot/: Day Glo 19h9 Daylight fluorescent screen process colorQ t&u* /, - ti&+ (W, 0Q07-SWP-000004753 C^- fh c , .... C^r / ency. Attractive colors for artistic, smart interior decoration. The line has met with remarkabie consumer acceptance setting a standard for the Industry and supplying the major portion of the entire country's consumption''This is the leading product now featured as a "Product'of S-W Research.'* ' paragraph Semi-Lustre--19tS Start new page with Semi-Lustre A semi-gloss interior finish for walls and woodwork i^elia hard drying and washable ^JaSUieweH ubrly initnble bathnwms7~mtrjenca; capitate, ~ emit these lines nA pn^tjp |W^j!T4;Wp vrith-nnnp- nnri i>nMi~r!inr attrtfrtiva iBMtel roinrr Flat-Tone--1906 Flat, interior finish for piaster wallas--d n.flmk.')DuigmJ - ------ fec.use wvsmooth, textured and-semlfiiiiali plaster) klsmraU-- boardymaaonry ond wood partitioiier-PainluiK coutrakera-find- aa^ these lines this-product-admirably-suited-to-thcir needs; Porch and Floor Enamels--1881* ----------- , im*angh, ^aid-wearing, ^^MNoemsattat enamel {or floors. A finish f%r Tlir *-Ul *"j ....... | 'j Nine rich lustrous solera to- protect and keep flwig-lookin colt these lines freshrr*. nn r i. jnffrinr r,#^ << cement-floors.and poulmST Flo-Lac--1901 A tough, hard-wearing, durable varnish stainreeemmended- \ A* fer use on floors, woodwork and furniture! Ftininn and**!!- ' nirhes in rmi npnnlmn^hniw nn uifnwnii/innlnn an attrir cnit these lines Natural wood colors* 0007-SWP-000004754 ccabin* with previous page Cnome/oU--1903 A hard-drying decorative enamej-riwigwiHor general use. Iirtnhlr fnrfnrTritiirr) imlli infnrinr well adapted ror use in bachrooMrand~lriulienai Cltimw OTiily,, emit these lines h--I , fniif .................1 Bfiiw A fttH t-awgo \f aUrmctive-euiui ST __ gnome/ l/ndercoofer--F933 The'ideal undercoat^sp^wiwOy flow eaiily, diying with" jjjrsry rmTniil 1i mu fill i mtTITTritinonnl liidinj pirnrrprmriiliniii aalt these lines a jnrfafflt ffTT-high gbas STUimel-finnhing CemmonwMM^ed--1903 Insert word BAMCH at^ fSr use on barns, sitae and other farm build ings. MarirniMy psiisiii HwrgrwJ fca affsMhi ansCf'lffnru oait these Ready-miw aiding Shingle Stein--1904 itrating stain for wood sitingle roofs/ ^refilled siwoto and-othse pwer^ntinn liqnirii 'Omit these lines Pint QiwA^Coiori J8Z3 JLcomplete range of tinting eoloryoi^Q^ by painters, deco rators, artists and sign writers. Very-fiaetjHjpouiiibllHjlbLu a -- pnnninffnry tn aBnnmni hnti colt these lines to ha tinted? Pigments sell ttntingatrgngth-t eleai*and Ibrilliant tenasr- ?his line is- thfrnarlirit.Tnaitifarhirrrt prnrinfavffered by.the -- Companyr'inrdugircSnstanninipmvenienrirhafbeeTrerieadegai-^ irvthir field forthree^uartefrofu cefifdry?' Add this sentences This line was the S-W Ccrnpany's first manufactured product* 0007-SWP-000004755 il*,-*r OOP Whr# lorf In OW--I9IP Strictly pure Carbonate of Lead.ground in refined linseed oil. AiniiliihlB Itolli In Iimyy pMilu hihI mfi |imlp riiiiijTmiVa -ftaaty-groumi ta faoiliUlu rnje ufmttlngr Cunuuunly ygari by )-<Tlit these lines practicabpemteps in muiingwith-Hnwml ull'fuf "Lcad-and-Oil* jinnTM rriinf Mnfmraft finiuhms -- 1939 add this date - irt--nmpliWn linn coaten, varnishes, wide variety of paints, reducers, driers and other enamels, underproducts -pro-~ ______ , vided for the special need of the contracting painter. Thanm emit these lines deyplnped-tn supply material in the `meet convenient and ee +osoiea&^nr~m Mor-nor--1903 Superior quality interior varnish for floors, woodwork and furniture.-Dr.'** uust-free in i11 in i| In haul eimmli wjrih.ini i tn--ntfii^nnrl nlroholir hBirtingea riirns < liil|lliimal iSf'ni " 1 " "fl" endt these lines Pmxpaf Varnish--1914 King of all Spar Varnishes. Forces outside doors, ' boats and surfaces exposed to heat, cold,\rain. emit these WORDS snow and salt spray. Mkcallanaout Vami%hms--189$ ... ..... _ . ., , .high quality. , J , add these words A wide variety ofvamsnesetwmgtayagfcyRwpweuceg add letter s on word f for iagMSr building*flawi aibii, furniture and a^prfodustrial^gmall letter 1 buildings products, vehidesTimpIements, railway and marine equipment. emit these WORDS XAXITE--1901* Paint and varnish remover (13) \ ADD this itA* GRAPHIC ARTS FINISHES - 1938 Poster SillYcr'S^oYor'S'? aayS|JSioi8i1S^olors* process color for display advertising*,, 4f _ n , / ypfl FIAXQAP--1968* A pure linseed oil soap for generalise/ / TRACTORS IMPLEl-ENT PAINT--1896* Developed specially f or'-farm implements Dries quickly and affords maximum protection on exposed wood and metal surfaces BRICK & STUCCO PAINT--1909* High-quality, semi-gloss, oil paint for bitick, concrete, and all types of masonry surfaces* PASTE WOOD FIH3R--1896* A dependable product for filling all open-grained wood* It dries hard and will not shrink* ' WALL HUMS? AND SEAlfit--1926* Primes and seals plastered walls and wallboard enabling succeeding coats of wall finish to cover properly and dry evenly* For complete information about any product consult descriptive literature* 0007-SWP~000004756 ccabins with previous page lin-X Clear Gloss--1932 A varnish developed for use on linoleum, wood floors, furni ture and woodwork. Flows smoothly, dries quickly, affording protection against boiling water, hot grease, fruit juices, alco holic beverages. Is easy to clean. CKTT TBTS EHT2SSL? Lin-X Cream Polish ->946 It cleans as it polishes. Quickly restores natural beauty to fine furniture without tiresome rubbing. Leaves no oily film. CKXT THIS SMT2RELT Polishes bone dry. Lin-X Itlf-MMisf Nff946 Easy to apply on linoleum, varnished, painted or composition floors. Dries hard to a durable anti-slip wax finish in 20 minutes. It requires no polishing. Easily washed with soap and water. Dust and dirt particles easily removed with a dry mop. Convenient applicator offered, designed to eliminate stooping and minimize the burden of waxing floors. jgjg ENTIRELY Ifn-X Qvitk.SlIck Auto Polish--1946 It cleans, waxes and polishes in one operation. Apply with qT a cloth. It dries immediately. Polish lightly with a dry cloth. Resists dirt, wear and weather. Also cleans windshields and ENTIRELY TftrUeamogiaip8htdsEW9ir CfHT THIS^ESTIRELY PUT ELSEWHERE Jf.. i ^ 0007-SWP-000004757 OMIT THIS PJCE ENTIRELY TomH*-1904 / Paint and varnish remover.\A biend oLlolventa, for practicaJly all types of paint, varnish, enamel dnd lacquer. Suitable CHIT THIS ENTIRELY for use on wood or metal surfaces. Taxtte quickly softens the old coat of finish so that it can ea^ilyhe scraped off with a dull putty knife. Pcctroy OPT fautcdcidt--1945 Supplied as 10% powder in unique convenient 3 and 8 oz. dispenser package for controlling insects about the home. A 6% Liquid Coating is supplied for application to window screens, doors and other places wjiere flies alight. Also, as 25% Concen trate for spray use on th^ farm ^nd /or commercial and public buildings. Pestroy will kill Ipsects weeks and months after appli cation. It is much more elective than previous methods of spraying liquids into the air. It is 6ure death to flies, ants, mos quitoes, roaches, silver fish, fleas'and many other troublesome insects. Pestroy 25% particularly effective on dairy and beef cattle. ,\ \ Not only have these items beep found very .useful about the home, but Pestroy has proven indispensable to^the dairymen, increasing milk yield 15 to 20% through spraying the cattle and through use about the dairy barn^. Protected with Pestroy, beef cattle have put on 50 to 60 pounds extra weight per season through freedom of annoying insects.\ CHIT THIS DiHRELY We*4.f*-More 2, 4-0 Magit We*rf KUhr--1943 Will kill all broadleafed weeds in three to four weeks causing them to wither, die and completely disappear without causing any harm to ordinary lawn grasses. Very effective for use on CHIT THIS ENTIRELY 0007-SWP- 000004758 combine with page with 13 iw-f- MZ park/, college campuses and golf courses, roadsides; also on farms to control weeds and increases crop yield of fields of wheat, oats, rye, corn and similar grains. Also controls weeds CHIT THIS PARAGRAPH in pastures without harm to grazing cattle. Convenient appli cators are offered for home, park, farm and roadway use. Agricultural Weed-No-More'has been a boon to farmers, in ma ny cases killing all broad-ieaf\weeds. in grain fields, making cultivation unnecessary. In Kentucky during the Summer of CHET TH ^PARAGRAPH 1947,18,000 acres of corn werebre^ted, using 810,000 worth of 2,4-D with the result that a 82fo00',000 corn crop was saved after weeds had threatened to choke it death. lug atostm'--Mufif-pi^rpose fitMcf Ousf Gun--1946 A scientific compound of proven insecticides and fungicides. It is supplied in a convenient\three-foot dust gun permitting the gardener to stand erect whi| dusting the underside of leaves of low-growing vegetation/It effectively controls most CMJT THIS &RAGRAFH of the common garden insect?'and plant diseases eliminating the need for use of several different compounds. InsecffeMM " "--\ The Sherwin-Williams Co. is the World's largest manu facturer of commercial insecticides and fungicides. Entering this field in 1903, constant scientific research both in the labora tory and in the field has developed a complete line of products for control of insects and plant diseases. The most important products are the following: Psm Gram......... ..1903 ArwoaU of Lead . ..IMS Anennto of Calcium 1916 Dry Lime Sulfur.. ..1916 Fungi Bordo........ ..1916 Oil Emulaion*___ .1919 Baai-Cop.............. .1934 Roto Dust............. .1934 Stop Drop.......... .1940 Dinitrol................. .1941 DDT Composition. .1946 KiUex-100.............. .1947 --(20)-- 00 07 -SWP-000004759 CHIT THIS PAGE ENTIRELY GRAPHIC ARTS FINISHES COMPLETE LINE of products is offered for exterior and A interior signs including among others the following: Kent Svf/ertn Colors A full range of solid covering, long wearing bright colored enamels for sign painters. Designed to give satisfactory results on exterior signs even if applied in very cold or humid weather. Poster Silk Screen Colors Fast drying, highly concentrated clean, bright colors that dry with a satin-like flat finish. Used for interior display signs in department and chain stores and amusement houses. Silk Screen Process Moterfeb Silk screen fabric--Squeegee--Screen process board--Show card board--Special papers--Lettering brushes. Sign Writers Q. 0. Japan Colon Quick-drying colors in a wide range of very finely ground pig ments of pure tone and high degree of light fastness and opacity. / -(21 )- s, \ 0007-SWP-000004760 SHERWIN-WILLIAMS BRUSHES COMPLETE LINE of brushes bearing the Company's A name has been marketed since 1931. .. A satisfactory paint job depends grea^jipontheuse of a satisfactoryNmish. Sherwin-WUHapi*-i>rushes are made to ordt this paragraph comply with exac^sgesifioations developed through cooperation entirely of the Company's skilled technicians, professional painters and the brush manufacturwv,`^ Combine two para graphs Most of the brushes carrying the Sherwin-Williams name are made from the highest quality Chinese bristle^ Thespring omit last sentence and-resiliency and the flag ends-ot-such-briatls insure smooth this paragraph inri nrrn ifintrihntion of pninf. rnnmrl nr inamiih add words on second sentence and emit last part of sent* as indicated* Scarcity of bristle during the war time brought about the de velopment of synthetic bristles. The Company selected nylon as the best of these* wnd-the Shrr"*" liini*rinirbiilim neocita The line includes a wide variety, of brushes for the application of paints, enamels and varnishes on every kind of exterior and ^ +. interior surface of buildings, furnittae, vehicles, bridges, marine and railway equipment. Also numy of these brushes are designed for the use of the artist and the amateur. paragraph entirely New copy: ROLLER-KQUTER The Company was granted patent in 19liS> for RollerKoater* Inis device greatly simplifies the applies* tion of interior wall paints* 1U 0007-SWP-000004761 ARCHITECTURAL AND INDUSTRIAL MAINTENANCE PRODUCTS Many of the problems in industrial and chemical plants require materials designed to meet the most severe exposure conditions which are quite different from those of the home owner. These specialized products have been developed through much extensive research in the laboratory and in the field extending over a period of many years. ^The Sherwin-Williams Co. is well-equipped for this through is own broad experience in the Chemical Industry. ' 0007-SWP-000004762 Combine with previous page change word STYLE PERFECT WALLPAPER FOR many yean the Company's branches fclmnighuufthc ] nation* have sold a complete linA of wallpapers so smartly I styled and colored that they truly qualify and merit their trade / name-STYLE PERFECT. 7 *--~=^- _new in wallpaper will ha found fhrruifhnurthn srv eral jpHr' I i' i1 "1 if ' i , jnhTiffh^ and pleasmg^colors.These are much*ifinnTTirnri tierinjr fp the'deco* rating of l^ipes and commercial establishments where an at* mosphere of elegance is required. ..... emit this paragraph e*9fcfi-PBftFErP- wallpapers are precision built fromex* clusive designs and styles, most of which are produced for the Company, especially by the country's leading artists.] UcAUTlK vUW Wilts wralipBpCI^ "*>|W>wCTTy#Tr8WfC*rTrHl {"durfry, upholstery7-fabnc,-fumiture_and.fiooE^evvntif*manufacturers. This results.in pn)du*ing wallpap^wrtRa^ are up to the-miauta in, decnrativg'harmony:1 omit balance of pare graph as indicated All patterns branded with the STYLE PERFECT seal are guaranteed washable and fadeproof. Thryart mrrf,,ny ThtfVrl - oira-spceiol machine forwashability ami1 must meet the rigid washing standards set upr-Peairstandards'of the industry are emit as indicated Undergo. Severe. fading. * 1"g lifa wifrhftnfr Also available-in the line are the newiliag>patterns im pregnated with prTi~ ;..... .. Mi^.jeinnr" fill ii period of 2 years and longer, effectivelyfcflla insectstfi^Udnds^ Annfl.31--kam yhirh i having will* "jlTrepfranoP Cedar* wood DOT Wallpaper-for iinfngmtei'iuis-of-clothes closets and storage chests. cmit this paragraph emit this paragraph -H&- \ OOO^-SWP-000004763 ARCHITECTURAL AND INDUSTRIAL MAINTENANCE PRODUCTS HTHE Company is an important manufacturerof the highest grade of paints, enamelsand varnishes used for protection, decoration and main* tenance of hotels, schools, hospitals, commercial, public, industrial and factory buildings. Color plays an important role in the modern industrial plant, through its contribution to better seeing con* ditions and the consequent improve ment in productive efficiency, safety and employee morale. Recognizing this fact, Sherwin-Williams has deveioped a completely co-oidinatL-<'''T.. olor Harmony Program. ThisTn-. eludes a complete line of Satin-finish^ small letter s wall colors and enamels designed for attractive and cheerful interior decoration. Many of the problems in industrial and chemical plants require materials designed to meet the most severe exposure conditions which are quite different from those of the home owner. These specialized products have been developed through much extensive research in the laboratory and in the field extending over a period of many years. .The Sherwin-Williams Co. is well-equipped for this through is own broad experience in the Chemical Industry. ' \ 3' 0007-SWP-000004764 CHIT ENTIRE PAGE \ . Among^these special products some of the most,important are: \ Metal Protective Hnhhat / Designed to withstand weather and atmospheric fumes which cause the corrosion that weakens or even destroys bridges and other steel structures. Ifromtfr Metalr,mn-9iv_/v/_ff Provides a chemically inactive condition at the surface of the metal and offers an id^al foundation for the finishing coat. Asa finishing coat, will withstand exposure and insure maxi mum protection for a long perid<^. Supplied in seven colors-- Black, Red, Brown, Light and hfedium Gray, Light Green and Aluminum. j\ Seve-llte Ml// Wftfta Rnbhes Are designed for the better illumination of commercial build ings, schools, offices, stores and factories. Savelite retains its intensive white finish for a long period of service. It is supplied in full gloss, flat and eggshell finishes. Special formulas are supplied for special conditions in hospitals, chemical factories, packing houses, fooc^ processing plants, dairies, distilleries, breweries--where sanitary conditions are particularly import ant and where the daint must resist extremes of ipoisture, heat, fumes or the formation of mold. /< ! Color Harmony Satin Finish A beautiful idw lustre finish for walls of factories, offices, schools, hotels^and hospitals. Combines the appearance of & flat finish with' the durability and washability o! a semi-gloss. -(28)-- 0007-SWP-000004765 ADD LETTS! T add hyphen^ INDUSTRIAL FINISHES FOB EVERY-PBOPULT REQUIREKENT* THE Company produces a substantial proportion of the t Country's requirement of finishes for every variety snail letter 1 dustrial product. This includes innumerable formulas devel oped for many manufacturers. Paints, enamels, lacquers and varnishes are made for application by brushing, spraying, dipping, rollec^oating, both aiiddrying and baking,* ifliiuao *i tmimm nf llnii inmliitniT' OMIT THESE LINES Asrieultural Implement* Autbraobift*^-Bii>taei--Trucka Rotd^uildinjNgguipment-- TractoraV Businem EquipmeY Furniture--Radipa--Toy* Finishes for these Electrical Equipment Kitchen CabinePuutii Equipment Refriferator^WMbing ^fachinea Engine*7Maehinery-?ittaehine 1 Cont -Paper--Textiim following names: CHIT THESE PAGKQ&APH3 Kem 6 Line Kem Luatral Er Customix Enj KemdadA^pliance Ena Supereiad Appliangr'lSnameia W'Art Metal tfmenao Twpdfolor Decorative Enamel Snamela barton uauin, Sealer* Sherdye Textile Color* tiMhutrial Yarns AjajMuulatiiK Va Com) > and Opex--Kenf'Rqdueer* ' Amberline Funutatft Lacqv SNT3RELT 16 0007-SWP-0000047S6 CcrabUa with previois page lndvtrkd Finishing Tthnital fcrvki Extensive laboratory and Field research is devoted to the development of the best product for each individual consumer requirement. Many innovations for finishing have been intro duced as a result of this research. Technical experts are avail able for engineering service to consumers in the use and de velopment of specially designed Product Finishes. OCT THIS PARAGRAPH Y 0007-SWP-000004767 add letter T 1 r~y\y^ " nt<cU fir *Zc -wwt^cJL SHERWIN-WILLIAMS AUTOMOTIVE FINISHES Opex Aufemotfvt lacquers 2 HIS brand has been well known in the Automotive Industry since 1922 when The Sherwin-Williams Co. marketed Nitro cellulose Lacquers at the time this type of finish began to be used on automobiles. The line of Opez O-K Lacquers includes a complete range of primers, surfacers, clear and pigmented lacquers and thinners designed for car manufacturers and for automotive refinishing shops. Opex 0-KNL^cquera matching standard^eOlors used on ail popular makes ofatrafor several yeapppSst are offered for refin emit this paragraph ishing. Also, a group of^S-smgj^pigmented intermix lacquers* entirely is supplied enabling therafilfishCT^atttQmotive supply distrib utor to match the desired color of the car toEeTefinished. 17 Add photograph of truck attached* 0007-SWP-00Q004768 Cttlt this page entirely A convenient weathering color chart is included, instructing )w to adjust the standard lacquer to match /he weathered or faaqd shade of a used car. The measuring add mixing of inter mix irauer formulas is simplified and made easy through the use of Vie accurate Color Key and an ingenious mixing device. Opsx-Kwn Huh Kern Transport Enamels were sveloped in 1932 to meet the 'exacting requirements of tercial vehicles such as busses, trucks, trailers, railway and streetcars as well as passenger automobfi Primers, sealers, sutfacen/reducers and intermix enamels are supplied. Kem TraiumorySynthetic Enamels are used both in factory production andffor refinishing and maintenance. Many national fleets of tr^jcs and can are finished with this high-gloss durable enamc f4. 3*# V ft 0007-SWP-000004769 SHERWIN-WILLIAMS RAILWAY FINISHES OINCIDENT with the Company's first manufacture c!j C house paint, special products were designed for railway* use. Speatai forweja^BHg- IK!H11 BgffeftypwHor CHIT THIS LIKE 0007-SWP-000004770 CHIT THS BICE ENTIREII Freight Car Finishes for Steel and Wood Cars Kromik Primer Ziae Chromate Primer Fast-Dri Freight Car Paints Synthetit.Freitht Car Paiate Flash-Dri Freight Car Palate Steadl Colon Add aad AllcaU Resisting Grff Refrigerator Car Paints CpixMee Paints alvanised Iron Roof Paint Trade and Frame Black Locomotive Finishes Kem Locomotive P Opex Primen, Su Locomotive Bit; Truck and and Surfacen rs and Fiatshing Lacquers Front End Finish* Bridge Paint Krodik Primers Metalastic Protective Paints 2ion Paints--Exterior and Interior eh, Signal and Pole Paints / Aluminum Paints 0007-SWP-000004771 CCHBDJE WITH PAGE 18 add letter T insert at ^ have been developed - SHERWIN-WILLIAMS MARINE FINISHES THROUGH long experience in the manufacture of Marine ____ Paints and the supply of enormous quantities for Navy nif fitiringJWffrid-Wiir,T iimh'WrTrH'^Var^H, The Shffrrjn-Wil- colt part of Sentence as PLsipTM* r.n in | dum iiuTTnrntmi Ilf M iiliiu riiiiiliBfjDiflltl lePhighest quality^ifforehTtgtlnrnga.himnrprqtection. The America indicated* adding also pictured -above was1 refiniahed-throughout-with-S-W-products sentence in fnr poggangafl. after service tts-ggyaph a iruop SHIpi" S-W Marine finishes all are carefully formulated so as not to be aKected unably by the frequently unf^vorabie-eertSltions of cold or moisture un^e^which muchmarintfpainting is done. They are designed to witnhand*<i>osure and severe weather conditions. Special prodtjptg'ar&Niupplied for use of the ship builder and for thepidmtenance of ships in service in salt and fresh water. / ai a aoit this paragraph entirely 0007-SWP-000004772 S-W Marine Finishes suitable for passenger, freight, naval vessels and pleasure craft are supplied. These are available at many ports W call on the Atlantic and Pacific sea coasts and on the Great Eakes. The most important items are: Marine Primers providing the best rust-inhibitive protection under the finishing coats. Hull Paints producinAtough, durable, wa^dr repellent surfaces . qn steel or wood htrils in either salvor fresh water. Bottom Paints--Affordinguhe best protection against rust and resisting the accumulation of barnacles, worms and other marine growths. Superstructure Finishes--Aful ige of colors of quick-drying, durable finishes not afiecte ' by salt spray. Deck Finishes--Tough, quickwiryfag, waterproof and durable finishes that will withstand tragic and frequent washing. Cargo Hold Finishes--Toutfn, elastic, N^aterproof coatings in suring best resistance/to corrosion. Interior Cabin Finis Attractive tints of S&m-Gloss Enamel are supplied that ll dry with a satin finisn able to withstand repeated shings. Engine Enamels--Tc ;h, durable synthetic enamels drying to semi-gloss finist resistant to heat, grease and gasoline. Marine Varnishes-jGioss and satin finish, designed for long wear on interior and exterior surfaces. Retain gloss and wear well exposed to the weather. -(35)- \,\ 0007-SWP-000004773 AIRCRAFT FINISHES are designed to meet the moat uTJL exacting requirements in application and provide a dur able finish to withstand the extremes of heat, cold, ice formation and heavy rains encountered in operating planes in high altitudes at great speed. The Sherwin-Williams Co. has been a large supplier of finishes forbi^ilian and military aircraft sinc^fcHe first de Onit this paragraph velopment ofainikras. EndlessresearcJ^btfSoeen devoted to entirely1 the problem in coopefetton with tjjr'tfesignera, manufacturers and operators of planes. MN^'of the present accepted stand ards of finishing for metal, whqd and fabric originated in The Sherwin-Willi^jn^Co. Researchbaljoratories. The Sherwin- Williams progudfs represent the most cothciete line of Aircraft Finishes ortthe market. T--{ JO )-- 19 -r.: 0007-SWP-000004774 OGT THIS AGS ENTIRELT Among the many products offered are the following: Standard Aircraft Colon--A range of 21 colors embracing the highest degree of brilliance and color retention. These are available in four types: Opts Pigmented Nitrate Dope Opcz Pigmented Butyrate Dope Opes High-Okat Laequere Kem Synthetic High Gloae Baamei Fabric Finithet > Opes Clear Nitrate Dope for Hot and Cold Application Opes Deluse Nitrate Dope Opes Clear Butyrate Dope Opes Pigmented Nitrate Dope Opes Pigmented Butyrate Dope Metal Fini&e* Etch-Waeh Metal Cleaner Opes Htgh-Gloee Nitrate Lacquer Opes Clear Lacquer Kem Synthetic HighGloai Enamel Kem Clear Spar Vamieh Zinc Chromate Primer Opes Laequer Primer Tube and Sheet Coating Kem Synthetic Primer Surfseer - Kem Synthetic Engine Enamale Kem High-Heat Resisting Aluminum Enamel Wood Finitfut Kem Fungicide Wood Sealer Thinners, Remover* and PolieJu* Opes Dope and Laequer Thinner* Kem Synthetic Enamel Thinner Opes Dope and Laequer Remover Opes Fabric Rajuvanator Aircraft Poiieh Aero Poiiehing Was . Enamel Rubbing Compound V \ 0007-SWP-000004775 COMBINE WITH PACE 19 SHERWIN-WILLIAMS PETROLEUM FINISHES THE Petroleum Industry is ft large consumer of paint and many special finishes A. wide-variet}' sf produats hoa Jjosert-word, for at i.? the production, refining cut out part of and distribution departments. sentence as indie* Kromik Primer Machinery. Zinc UbromaCaPrimer Lyne Kaw for Pipe Lin** Galvanised Iron FasSDrf Tank Car Paints Reinforced Red Lead Metal Protective Paint* Gaa Raristing Paint* Twack and Frame Black iaaoline Service Station Paint* and Enamek Kem Add and Alkali Reakt-y Pump and Equipment lag Primer and Enamel > and Uadarcoatere Smokmtack Paint* ' .Floor abd Dado Enamek Aluminum Paint UnderfroubAStorage Tank Oil and Gasoline Tnifk Paint Painta Tank Bottom PuAt* Trade Enamek Pip* Identification Enamek Dram Enamek anit this paragraph entirely -(36)- 0007-SWP-000004776 AUXILIARY PRODUCTS EGINNING about 50 years ago and even earlier, the B Company started on the plan.to manufacture important primary raw materials for use-in paints, varnishes, lacquers, drycolt and add wards colon and other products. With the production of such raw as indicated in this material under full control, it is possible to regulate the quality paragraph of finished, products to comply fully with the high standard set for all Sherwin-Williams Products. The following items are some of the most important) -' Whit9 lead WO Basic Carbonate White Lead --one of the most important The Company fint started rnaaufacttirrof White Lead in Chicago in 1910, usingthe'OldJ^rfclfProcess. In 1921 a Quick- 722XS PARAGRAPH Process Plant wasesUbUjhd^laterT^*----. /OUSE Oslo leaded Iin6pf904 ABB THIS VOID Fint made by the Company in 1904 in the Ozark Smelting *" and Mining Company plant at CofTeyville, Kansas. Leaded zinc adds i s fumed from zinc ores containing a proportion of lead add word *20 v \ 0007-SWP-Q00004777 ccnbine with page 20 phide. The resulting pigment--& compound of zinc oxide and lead sulphate--is very well adapted for exterior house paints. TheCoffeyvilie-Plant-supplies the requirements of all SherwinWiltiams and Subsidiary Oompanice-aad seHsrlarge~Olume-to cnit sentence indicated other-consumers. Uthopone--1917 A chemical compound white pigment containing zinc sul phide and barium sulphate. It ia^thi-ihief'pigment in interior Insert at> an Important flat wall pain^Tlie CUlupanj 'a'aFil * */| and white ,<M7 ^nrrTT1ft:nfr',----- traffic line thr prrTTfurtirm tn he-trminfiin il h a imitih paints. ^VTrrrillf in 1001 A,t *kf SnhnHinrr rnmriiiiiifw nthn inniiiiwitfj~nn nnppl'mi finis Uiit ns will mi emit balance qf paragraph Dry Colors--1896 Starting in a small pilot plant in Cleveland in 1896, a com plete department was established in 1899. In 1903 manufac- / ture was transferred to Chicago to a much larger plant.. A com plete line of chemical color^of highest quality are produced in insert at ^pigments this plant. Approximately 300 are made regularly/ Tliwniwt impertant ere: for paints* enamels and lacquers* words indicated Pai^B^s Toluidine' Lithe) Reds Graphic Reds Lake Reds Solfsst Reds ^ RubanoxRed Aiiasrise Maroon Toluldine Maroon Molybdate Oranfe Permaoaa'Yeliow Chrome Greens ine Yellow Sollast Green Limefast Yellow Limefaet^Grmn ` `thol Maroon" Graphic Maroon Chrome Oranges Prussian Blue ChinesaBlue Quit this paragraph entirely Indanthrene Maroon PhthsiocyaaiM Blue Chrome Yellows Indanthrene Blue Zinc Yellows Methyl Violet -*M+- 0007-SWP-000004778 combine u ouch aa possible with p^ge 20 it6 All Subsidiary Ctompanie^are^owStipplied from Chicago with practically all the chemipahpiglrieatsu^ in the wide variety of paints, enameta^atia pigmented lacqtteisj>roduced. Also a very large volatile is supplied to manufacturersWsjrinting ink and to many other consumers. CKXT THIS ARAQRAPH Dispersed Cofon-1929 In 1929 ^ process was developed to incorporate chemical dry color pigments directly with oils or varniahes^nim^iag. pmflflw nf Hryiny and yrinr]jnf \ ramianttv-TniTing anr] rrrinriinff nrifh oil or i nmjli^mnjwriwit' colors are, iKpeotallytrwfatforei!fflielrantfBigtimntod laequera> GKXT as. iulilabed.. Shordye Co/on--1939 Designed fon^dating^nd dniaUmene-^abnc^ Hg- w'th. triicla isrelcced m*Dts high Llnciorlil value axe IkJunijjy a eor^Bination r ^r-4 t( r*sas iad 'arras^jg^C.esareu^d.m cnfarinl on Iaeries decorative printing o! a wide^apety ol textiles. A unique fea ture of the process is that>Kes(tnesa or "handle," of the doth is maintained.4--^ CHIT THIS PARAGRAPH trrfcjr J5 4 wM Chem/ccrf Prodvtfi 1914 At the beginning of World War I it became impossible to procure from Germany^ dyes and intermediates required for the manufacture of dry colors. The Company immediately undertook to make these in Chicago. A complete department was established with an adequate staff of chemists. Much development has taken place in this department and the plant has been greatly extended. Now V\ 0007-SW.000004779 many chemicals are produced for use in dry colors and other Sherwin-Williams Products. Also a very large tonnage is sup plied to other consumers. The Company new manufactures a very aubetentiat-proportion of Utii cuunuyTi uqniremenls of the-foHuw chemicili CHIT THESE LINES and many-others. Over 75 of such intermediatefj^ being reg ularly r*^4--'f --*'- 1 1 * li mr1 ADD - Tar paints, dry colors, Acelanilide-An intermediate for the production ofjtfy cfclon, sulfa.^drura/and othV pharmaceuticals. Beta Saphtha{^-A component of many important pi Also ua^a extensively\ in preparation pi antioxic use u^ynthetj^rufcbeV manufacti Beta Qxy /opAtAotc'Aod Mono S fonie Acid \ Meta Nftro Para Toluidii DichlorjBenzidene Sulphate Tobiae/Aeid Fueekeine and Alkali Blue ^mediates used lufacture of ms dry colors. cmT ALL Pare/ Phenylene Dtamtn^-Used ai-a fur dye and as hn inters lediate in the manufacture ol sqme chemicals which are 'used extensivelyin the production^ synthetic Rubber. THESE Ptfro Creeol--Uspfl extensively in tha manufacture df additive compounds to impart special properties inliri>ri< atingoils. hbulyl PhJAaioie--An important plasticizer usea^ n lacquer and other coatings, and used extensively in tl csproductioiy'of explosives. Be Anhydride--Rapidly becoming p major fn the manufacture of varnishes. PARAGRAPHS 0007-SWP-000004780 combine with page 21 Synthetic Msinf--1929 CHIT ENTIRE PARAGRAPH from natural resist cooked with a drying oil and reduced with turpentine or other thinner. Due to the lack of uniformity of natural material, many difficulties were encountered and raw material supplies were definitely limited. A very wide variety of Synthetic Resins, marvelous chemical compounds, have now been developed to produce varnishes far surpassing the former oleoresinous type in quality, adaptabil ity and durability. Such Synthetic Resins lend themselves to mass production of varnishes that have performance charac teristics undreamed of formerly. These Synthetic Varnishes have kept up with the rapidly advancing pace of the Industry. The use of the name KEM on many products is a direct evolution of the Company's development of synthetic resins. It designates chemically evolved material. Unsoed Oil--1902 To provide the large volume of this important oil used in S-W products, a plant was established in Cleveland in 1902. The oil is crushed from flax se.il iflrhydpnulis^faagSgta8^ ........... LINES .ArJ- 0007-SWP-000004781 combine with pape 21 and 22 Dehydrated Cattor Oil--1999 The difficulties encountered in procuring Tung Nut Oil from j China because of Chinese-Japanese war troubles caused Airier- J ican varnish manufacturers to develop a substitute. It was / found that Castor Oil could be treated resulting in an oil which > in some respects is superior to Tung Oil. ( The Sherwin-Williams Co. contributed much to this de* ) velopment agd.sinee very efficient -plant"has beenJ ojtarating in Clgyclandi ________________ ' Combine ad one paragraph litweed Meal Cotfie FtW: 1909 As a by-product from the crushing of flax seed, the Com pany is a large producer of Linseed Meal, a very much used cattle feed, Reccntfr; a apariil-dairy- coascntratc is being .jnnrlrntrri for miiing Trirh hnmn nrr>TM emit last sentence Sulphate Wood TwrponWno--199^ change year to 1936 To sale the pfori^tinftrlTf t nr^ffllTl im was undertaken ____ Crude wood sulphate turpentine resulting from paper making processes is carefully refined into a very high quality of solvent. . U- Tin Can*--187/11 The manufacture) of tin cans was started in a small plant at Cleveland in 187K Realizing the consumers desire to reclose a can to protect the contents for future use, a patent was obtained on a special design in 1877. The Tin Can Department grew rapidly and in 1921 the manufacture was transferred to Chicago to a greatly expanded up-to-date plant of great ca pacity. Shortage of tin plate during World War II. brought about the manufacture of very satisfactory cans with a fibre body. As^lMt-is^new-betng-eatablished for-the*manufacture 1936 change year to 1871; 1871* \? ^ daSy^capacity af^the^p.iant'"in CfiJcago id over SOQ^OOOQ^Jijjidlithographed.packages New copy i "<22) 0007-SWP-000004782 RESEARCH, DEVELOPMENT AND CONTROL About 1ft hundred and fifty trained chemists and an almost equal number of trained laboratory and field technicians are constantly employed in the testing of raw materials, controlling manufacturing processes, the performance of all formulas and the development of new products. All factory operations are under strict control by esperts to insure that finished products comply fully with Sherwin-Williams standards. This work results in many new products and better methods, thus --< the leading position Sherwin-Williams Products occupy. Each product is de signed to be the highest quality for the use intended and is offered to give the consumer the very best value and satisfaction for the individual requirement.' " Special laboratories are devoting research to paint, varnish, synthetic resins, oils, dry colors and chemical products. c laboratories are constantly experimenting with new raw materials as j they appear on the market. New equipment and manufacturing processes are thoroughly investigated. Extenisve exposure tests of finished products are carried on in the field at testing stations in Florida and at other points. New requirements are constantly revealed by sales representatives and such roblems are immediately referred to the laboratories for solution. * Fellowships and scholarships are maintained in several colleges. 0007-SWP-000004783 ADVERTISING Fran the beginning of the Company every effort has been made to present S-W Products to the public with comprehensive, truthful \advertising* Bach product is aillustrated with attractive display signs, color cards and literature describing its use* Roadway signs, newspaper, magazines, moving pictures, and radio are used to the fullest extent to Keep the S-W tune before the public* in outstanding feature is the faint and 1 Color Style Quids. First issued in 19h0* The Style Guide em bodies a method entire ly new in the industry showing Kodachrome First Color Card pictures of finished 1873 painted exteriors or interiors of hemes* These pictures give the home owner a much better comprehension of the results to bf obtained than is possible from a man color chip* Up to 1952 there have been few issues of the Style Guide including 225,000 copies. Also, there have been IA/ Three issues of the Style Guide Companion starting in 1950, a total of 55,000 Canpanicn cables* Style Guide M'/ \ / / / 0007-SWP-000004784 OUT ENTIRE PAGE RECREATIONAL ACTIVITIES SHERWIN-WILLIAMS has always given encouragement to those recreational activities that develops spontaneously as employees extend associations into leisure time. It is a point of pride with the Conuxmj/that although it has grown into a'large national concern that its interest in em ployee activities^has not drifted/intt/ passive policy. It is recognized that th$ people who/belong to the organization contribute somethingJn the aggregate to the life and success ..of the business. The settle of team 'fork, which is as vital and \ 0007-SWP-000004785 P&ZHT2JQ AHD SAmTITO KFA2CSBS Treat the retry beginning cf the business It was felt that ' printing and the making of maple cards and literature could be most oatiaTactorily ccntrolled in a Ccs3panyou&ed plant* - Beginning In a snail way in * little rom. 10 x 12 feet, ` Bob joiner van cuipositor and preasaaa assisted by Tot Syase, printer's devil* lhcy had tlirce or four caall fonts f type and a rickety foot paver press, Before very long two Qcrdaa presses ware bought and ty 187 It took six nan sad a beyto handle the work* - And so the departaent grew rrpidly, Huoh of the early - literature laeuod was very creditable end surpassed that Of coopetitora In the Industry. In 1951 the whole printing and sampling departaant was norad to anoh larger quarters in Berth Olasted* This plant occupies 70,000 feet cf floor space* 18 nodam high-speed prasset, sup* plenmtcd by cutting machines end other equignent* She paint* . ' Ing aanple sheets is dene by roller-coating and spraying to the extent of approximately 1^00,000,000 color chips for 16,000,000 odor cards per year* Approaching 100,000,000 label* are pro dueed each year* All tills weak 1* handled by a staff of appread* notely 250 people* (25) \\ 0007-SWP-000004786 nortz mg PAIW - Tfaa biggest single fastor la tbs growth or a oaopany is net its plants, warehouses, er laboratories*. It lit and always will be, lt aaa and vooaa* 3haxvia-Willi#M* reputation Ter quality and inli aa vail at. It# pit finant position la tha paint industry, la tba resalt of over 66 ysars of tlrolaaa effort expanded by our esploywes* Zn a coepany as largo aa SfaersiA^VlUlms, It- say ba difficult to visualise readily why your job la especially iaportant aad . how It la related to tha thousands of other Jobs la the coopaay) but it la tha eeablaad afforta of thousand# of employes# reapon* albla for raeaaruh, manufacturing, warehousing, aad eelll&g of our product#--for the thousand# of related aotivitiaa that make possible a aaeotb-eoridne* sueetsaful operation Genuine pride la a lob--la products they helped veins la their duupauy* and tha things their eoopa&y stood for, developed ea enthusiast or spirit which aade ShondaJfillitui vhat 1% 1# . today* Progress end cucosss of a eowpaay is founded sa thl# spirit la tha hearts of nan and women* It takas not only the eanpany. successful, but, acre important, it offers opportunity and success to Individual ssployees* , Just boeause Shsrwin-hllliaos la big doesn't mm that an ctployow will get lest la it* fortunately, tost factory, offlee, and sales units art stall wougb so that yon and your Job are given careful Individual attention and eooaldSMtioa* PUBLIC R2SPQWSIBILITX Ton, as aa eaplcyoa, hove probably already i'ouaci that to your friends end neighbors you are Shexvio-AilUaas* Whether you ere e factory worker, a, s\gsr visor, a Junior offios dark, a department bead, e sales representative or a manager, your job is iepertaat and your ---- dnfclaa-tga.-0-irt.tal part. af fchs \.\ 0007'SWP-0000047e7 Paint ccnaanere r* always seeking advice and helpful aug gestiootw- If you are net sure you know the easier to an in* quixrJmaaH heaitate to eiy, *1 don*t kaar| but 2 sill find out-dad let you knew41*. Fur answers to eueh questions consult your ttvurrlaor or rafar tba Individual to tfaa aaaraat SbsrwiaMlUaa*' daal.tr or branch. Creating and mIntalnlng eustoner-gooMll la a responsibility none of us e awda--on or off tba Job* Tbsra la a let of personal satisfaction la tba fast that people wo kaov regard each of ua aa a source of all laforaatlan regarding Sherein- Killians and all Sharwla-VlUiaast products* After all, the final object la a satisfied consular* If the eoaavwr la oat aatlafled ee cannot have a happy* oontaaotad fully of fflnjees OPPORTHHIYT - Shereln-Xllliaas la grcwinc and branching out into new fields* This, plus bbr umafaaut ftww of persoonal changes! advancements, and ratireoanta opens new npperUBltlM for tboao vdtllooopatant to taka advantage of thaw *a believe In progreesive advancement of enable eefilnyees ehe look upon ^rein-killiafte aa a carter* Hass aae* da the orgtfij&etlfcar% nany younger aes^of great pruadaa aha ora carrying the brunt of the active wmriw' fteeucheut the entire O&Th'd* ShVwrtn^nila^* and IffUdatqd Gcapanlea-- there are over 1,000 nanagerlal and supervisory positions* Vacancies frequently arise and new positions are being con stantly created* These opafitnga art usually filled by pro moting younger sobers of the staff to these broader oppor* tunltiea* Itoet of the offiolala have risen fresi the rnka to their present high positions in this way* Only rarely does aa outsider join the organisation in one of the higher / / 0007-SWP- positions. This it than float iptfliil skill or Jraoaladga It raquirad bayrad that poasosaad by tM availabla umber of tha taff* Thtrt it ovary opportunity for any daaarrlng young parton of araimja latalliganoa to riot to a high position irt-tha oTggnl**4^^ by application and *tv& tnoourtgtd by davotlon to duty* To tbott oho in industrious and hart ability tha Coapoay offort opportunity and advancauant* By fulfilling th raqulraaonta aad obligations of your proaant position, you show #tro44t that you paohably hart that it talcos far*' a btttar job* tha oaployaa oho advaneaa to-ht `Of sanitation it usually tht vho not only dots bio am aflfllnnaont wall, but hat taksn an aotivt interest in tha work of others* ini oa-fa-bha-raat-of hit dapartoont and in^therCcnpany as a vhela* SZCJniTT - *A Coopany la JCnoun by tha Van it Stops*" An im portant valaa plaoad on any 40b la tha aaaurlty it offers* Stsz7 46b haa aooa risk >nri-Iaofc.S-saauity, but tha joba * valued highest ara with thosa ooapaaiaa ifeo through tha yaaro have proTtn that thair 4oba have aaonrity--oontinaoua uploj^ aant In good tlooa and bad* Continuous oaplayaant, hawaw, la olosaly linkad with tha riaa and fall in businoaa volunt* If business fluatuataa natarlally thara mat WMimfly bo iqm fluetuatiou la tho nuabar of vployaoa* Tho Shanria-^iHinaa Co*, ahfftthajAfflliateej^ Companies, hsvt now OTtr 14j00fr oployoea* Slnoo tho baginning and up to Dadanbar Jlj]l?Q> l,T3Mian and man hart aerred for 2$ yaaro* / l|3jl of tbaaa art rtiUJactiva In tho buaiaoaa* *5?* hart aanrad4 J for SO yaaraj -- o*-etNn>Adijat arr still aotiva* t* $ ;sts<n> / *,31'} < i \ Z'- 1/ * ( 0007-SWP-000004789 this long a jpoeerd ii tangible evidence of the cordial relatione dating betmn Mm Coepany and Mm eaployeoe beginning* On reaching 25 years of oerviee eth fliMjmj eaeh auployoe receives ft fiat gold watch and a long-eoi rice certificate aa a token of the Ca^any** appreciation* Practically all of the effloere and nan. la highest positions have worked op fro* the botton end thus* the business Is guided by long experience* COTEB3ATX01f - Stereln-arillisns pope wages and aalsrles ttot-arein line with cosparable types eg eerie In ether cospeniee--of thelanaef *' o type*who>e ycn-aijfrt-eark lf 1 email a wet eiili ibiwlii ^IMlsne. Ibis ie good hueloose because it insures that o eontlaue to attract hi> grade esployees* The encunt of your pay check* so you Imwr* la net the fall ssount of your pwj* Part of your earnings have been dedaeted and set aelde on your behalf* Shea# deductions an node sitter by Gevemnaat requlroasnt or at your request for a^cir pooifio purposes. Additional eospenaaticn you reoeive is In the fm of the nany benefits paid for by Stenrln-JllliiBE. The Coepany nakes substantial payaents ever and above your pqr cheek to these benefit plane for you* A general descrip tion of these plana folloeai LXJE SISUBAHCI - All aaployees after three aonths* eervioe vita dhcrain-hUlljae are covered by a Qroup Lift Insurance Policy in the aaount of $1*500. the cost of this plan is borne entirely by Shereln-Ailliaae* 1:^.: alto nsro -.purchased, hr awnlmMes been explained sore "full/ In a aepntt* f U 0007-SWP-000004790 immaatT ruM - fide pievidss for norsal nT1r--nl at 63 or aarliar coder certain oondltlaoe# Boneflte are payable for life# This pin. suppleaente the Mini Social Security proem# The coot Is tons entirely by Tbs Sb*nl^ linim Co#* all sfleyses being covered without eantrib*- tion# A Of oooto booklet is available trplalning tbs pin la dotoil# nrgTTAT.T7^nC Atm BED1CAX. 3EHTIC3- Where OnlojOQ STOOPS oro loxf enough and oufiioienbly Intorerbed^ *Wiara1n fllllsss boo nods available threap payroll deduction Oref floepltal sad Uodieol Service# HEALTH AMD SAFETY - Shereia-Williaee over tbs years baa aooatantip isprovsd working conditions la an effort to rsdaos health and safety baaarda# Ivory job la Sherwla-ltllllaa* Is safeguarded in every roeeonable nyf bat yew personal ears and effort ie necessary to prevent alehepo aad poeeiblo sseidnts# CAFSTSSIAS - Where site of employee creeps pendts esfstsris facilitieerae maintained# Thooe are subsidised by the Company and provide rood wholesome food oeoeonleelly* mrjt.'lER wacgASSS - Employees say porchast fbr tboir sn ass any *bema-iiiiaw products aad sundry items sold by Cofsaay brsnebee, at prices substantially below retail# CHSDIT UKIO-g Under the control of Federal or State loss# r"ny *!"** *7 *:hrrr1n-r,,mirn< oaployeea belong to credit unions# These are actually bonks* providing a safe organise* tion in whioh to sore sonsy aad a cwrveaient source far loans# 3O ti$) f \ L r .} ,4 0007-SWP-000Q04791 Combine this page with preceding ones VACATION - 8berola-*illlaas y*in ago Nt ^ a plan insisting that esployaea taka noatlom ttos off altU After ona year *#.* aerrice an> aaplayoUBMliglMe for ana weak Tacatlon aitk p^t This inoraaaaa with aridltleoal aartlaa ta thrwaaaks9 vacation with par* SEFL03ESS* ACTimiSS - Sbervin-MlUasi* la vwy glad to aaaiat In athletic or aoclal aotiTitiea proseting employee health and recreation and a apirit of good apartasaaahip* DISABILITY BPIEFIT PIAI15 - For regular permanent full time factory employees end the hourly payroll, a method is in force to compensate employees with liberal benefits diring illness* \ 0007-SWP-000004792 THE STORY OF THE MEN OF SHERWIN-WILLIAMS story ............................................ .... Tnitfaaeinating and ihould tntpirt thou coming into the orgouuatum that ken ii a company founded and carried forward by mm wJko fagaa early and * Correct as Indicated full um of the opportunitmiw auiiu uurf iuu|n#iuii. OCCered* i. 'ftiE Sherwin-Williams Co. was 'started in 1866 when Henry A. Sherwin, then w young*sum 24 yean oldJjJuluwl insert at s invested &s Truman Dunham and G. 0. Griswold in partnership under the savings of $2,000 joining name of Truman Dunham & Company. They sold white lead, linseed oil, turpentine, varnishes, colors, glass, brushes and painters' supplies. (Glass was bought from Day Williams & Co. of Kent, Ohio). In 1869 Mr. A. T. Osborn was admitted into the partnership. HAKE BETTER CUT - Truman Dunham & Co.'s business progressed satisfactorily, but in 1870 Mr. Dunham and Mr. Griswold became especially interested in the manufacture of linseed oil. Mr. Sherwin felt that the manufacture of paint offered broader opportunities for success and it was decided to dissolve the partnership. Mr. Dunham and Mr. Griswold taking the oil business, Mr. Sherwin and Mr. Osborn the paint department. 0007-SWP-000004793 V l mb* tin*, Mr, S P* Willimb* eoneludcd that th* Bay, 4 Ce* glad* buaiaasa oould not prorid* sufficiently X*r hi* futor*, a* b# disposed of hi* share of tb* oocpeny* Saving fauna each *th*r favorably, Ur* Sherein and )tov I11*-- got together and la February, 1870 foxatd th* copart- Bhania^lFUliMa* 4 Co* to saaufaeturv and sail paiata* Dissolution Copartnership Br. Sherala had th* idea that h* personally mist know all about th* produet* offered* To quote hi* cm oordetdf lpl6 *2 kept ia aiad th* honely aotto, hit is eorth doing, 1* north doing eoll* Z began by establishing a thorough effieo eystea* Jhoa, In order to laaza all X could about th* good* and at the ana tina systassatiso tbo oar* and arraagcaant of thon, X fre quently put on old cloths# and forked like a porter*. X opened package* and araaitned their contents, found what they vere for end hem used* coopered eosta, and evenings studied all tbs books and catalogs X oould find uhleh in any my referred th thsso materials* Whils doing thsss things* X ms training our adepts* in systca, good order, and cleanTineas ereryabexe shout th* eatabliataent*" \ 0007-SWP-000004794 r DISSOLUTION. twilmi h-r m mmm <ri T- iltmirmtl* wImM. IWIm.' mm* vt Mv (Mr W-- k> *411--4 t*r IMr ili^wi N<vn.< Wmu.HWw.tlv it <<. tiRtHiriHji. ciin i t--ii nivwi ciii. Kt TUI HJX IM'NHaW H.1. T IMWMtX At fcta same time, Mr. E. P. Williams concluded that the Day, Wiffiams & Co. glass business could not provi^sfifflcient scope for his future so he disposed of his share o^tfje company and returned to Cleveland. \ Having known each other favorably,,.. r. Sherwin and Mr. Williams got together and in February, 1870, forming the Co partnership, Sherwin-Williams .fc-do. to manufacture and sell paints at 118 Superior Street.'From this modest beginning has grown a remarkable chain" of Kfr branches--of which the fol lowing one is a good illustration. S90 N\ y >s In 1870 Mr; S. P. Fenn was engaged as bookkeeper and in 1880 was admitted into the partnership. This close friendship and cooperation of the three founders of the business continued as long as they lived. i- ^' J ..yy jiXJ COPARTNERSHIP. Tk- wHn-l H>. k*i-al W ttr kra m 4MwMlViH>M.<ri|...ki .. mmmmmmm I.. il.-mr* ' - - UiHin > 1... <H ram. Hr ''--a* ,4 i*~"i, ml fiUtj *>' la-fc. <U--i. ih.I'4. VmMkiw|l`lM 1.W..1 Ihr-u HhW Ka ill Hw*> -arm ml V.-. kKHlu tai MtHL IkirWl Man Ini. I.Il. ' K .1 KIKHWIM. K. W WIIJj.INft. A.T. IMMItiV 0007-SWP-000004795 Photo first store 1B66, rhcrwinfUllians ft Co. first store st 110 Superior Street, Cleveland The first piece of business wee the modest store at 110 Superior Street* it this location they continued to sell the paint materials as offered by Traaa Punhais ft Cospaay* from tlyka aodest beginning bee gram the remarkable chain of 5$C branches of which the fallowing is a good illaetrag2> tion. photo modem branch 22'' Oho of the present. ItflPbnnchei of Shex*ia>"ftllllame and --------- Catania*. " " ------------------------- 3 / / \, 0007-SWP-000004796 HENRY ALDEN SHERWIN Mto PIWT Am tor* to IlMM MHPIf. jaO --a..,, OMtoaito --W--tol* N<* u Partawatop to** Jmmtr, im--Mr. ttorwto mm MM hr E. P. WMtow to wwnhlp to*r tto *to*--w aMt tMtirirwtotoa WMto--e4 C*. Jlr U. UM-IdmM m Tto Mi i li Wliai C*. IM4 to -- " ' im.-.r. IMP--CbairMM *f tto EM M OlNcttf*. Jww M. l#l*--Mr. Stonrto M- Mr. Sherwin wu the President and active head until 1909 . when he became Chairman of the Board of Directors. He^had insert at^' : vas very fair rare business judgment, was very thorough and so far-seeing aa^ Just to all employee^ in the establishment of the Company policies that the prin- f i'*' ' ciples laid down by the founders are still guiding the business. IKSSIT NEW PARAGRAPH AT BOTTOM OF PAGE IN THIS. SPACE . It is up to young men now in the organization to carry on substitute word of this good work started by Mr. Sherwin and continued by so,insert at * : sales many fine men i*r the officq^and factorv since then. The true* * " y\ s staff course set by him and followed all thes ears will surely keep The Sherwin-Williams Co. in a leading position in the Paint, Varnish and Lacquer Industry. New paragraph: By following these policies the'Company attained the position of undisputed leader of the industry* With this goes a great responsi bility* All products are honestly represented and the SherwinWilli.eras name Indicates the highest degree of quality and dependa bility* Every effort is made to package the products in convenient containers and to place then where the public can procure then most readily* 0007-SWP-000004797 EDWARD PORTER WILLIAMS Bom ta Ckvataarf. Mar M. !. IU--Gndaatad Wnim hwa UalvwMtr U)i PM Bata KiM Immii. UIM la Uaiaa Amr MUi QM* VotaMlatn. UM-twfa*r%*4 \m ta MtmilMMrtac JMfkMM Dajr. WlUiaaw ACa.at KaakOMa. * ""=ss sjmkjs IBTO I* IMS--VM* PrtaMaat M TW Uaali WBHaiaa C*. aatfl kta *mUi Mar . 1M. ------ - CHANGE Mr. Williams was Vice President; a man of a finp personality. He worked very cliJseJv with the factory men^always particu larly interested in prwh^ion and in thp^operation of the plants. He gave much attention to theories of the Company's products--particularly to the raifom. When the business was smaller, he was always very dpse to'l^e workers in the ranks, working here and there inthe office, inW factory, doing the purchasing, selling goo^and always lendmg.a hand. He was very much respectetj/tfy all of the staff and was ahrays regarded as a true friend aria wise counseller. \. OCT THIS PAHA* GRAPH _____ ' "**** NEW COPT Hr. Williams was Vice President* He possessed naxQr' rare and lovable qualifies* He was forceful and an- ' thusiastic In everything ne undertook In business* Ha was congenial and lovable as a friend* s, \ He worked very closely with the factory men, always particularly interested in production and In the opera tion of the plants* When the business was smaller he was very close to the vorkors in the ranks* He worked here and there in the office or factory also* doing the purchasingi selling goods! and always lending a hand* He was very such liked by all the workmen and was always regarded as a true friend and wise counselor* He gave much attention to the sales* particularly to the railways* He was a good mixer and the type who always exerted a good and wholesome influence an bthose * who were fortunate enough to meet him* 0007-SWP-000Q04798 asm THESE USES SORENO PECK FENN Bnrn la TaJinudd*. Ohio. April tt. 1*44. HmMm BiriMB CoUac*. rfrubij 1>w--BalMaJ ! VnUm AnyrUMUOhl* lafaany. Cfark U< 8. PmmM Binsv Clt*wftMi> IMI to 1*70--Ctorfc Bit r<wr Railway (rricfcc MR*. 1170--Biplor*d m liitliinir f BbwwIwfrmMM * C*. -i< - tinnirtfi'r Viimialat Timm IM U IKT--Vka Frmldmt ! TW aiwrwU WMlo--Co. MM to MIT--PnaMMt Ctout--d T.M.C.A. Tip i--i iwUmml la odacaUoo. raaa Cofl^* aaari aflar bria. 1M* to im--AMivo ambit W CM Sum CMroh. Gw> HIT--raMmr.dFonwour tdoMdoJloenaonadifrId,ifMtmSw?. artaalaaUa--. ----------- * OCX hyphen Mr. Fenn was the Treasurer, later becoming Vice President. More than any other one person, he was responsible (or the * ~ sound financial policy and accounting methods of the Company. _ ' _ " MW HERE*<*In lo?0 Hr* Fean was Peaceandquietreignedinthoseearlydays.Therewerenotype- engaged as bookkeeper writers (mechanical or feminine), no telephones, no tabulating and In i860 'became a machines or other mechanical devices to disturb the quiet. partner* This close Titt!arfciV-- --*--c UanA--minify Trith~nnill psiri cooperation of the three founders of the business ?he entire staff consisted of 12 men and boys. Now the entire staff includes 14,000 men and women. continued as long as they lived* 0007-SWP-000004799 Change to; $U5,000 Starting with a capital of^MRfrin 1870, the Corporation has Changejapner grown to now have a capital and surplus of over $80,000,000. The volume of business now transacted is more than,qOO limes CHANGE to 800 as great as it was the first year. This growth has been due to a continuity of good manage* rr 66 ment. In the fl years since the beginning, the Company has had only four presidents--Mr. Sherwin, Mr. Cottingham, Mr. Martin each holding the office for about 25 years and now Mr. Steudel as President is guiding the friminnro,riming thn sai lj CkBtt The success of the business has been based upon the sound principles started by the founders and continued in the work of many capable individuals in the office, sales department and factory.since that tine* ADD From the beginning it has been the fundamental policy of the Company to carefully select men and women for each individual job and to see that the duties of each position are thoroughly understood. Then to allow the individual to work out these duties in his own way with full responsibility for the results. . Innumerable successful men and women have risen to high positions through making the most of their opportunities. Merit has been the only requirement for advancement. Appli* cation, willingness to learn and hard work have invariably brought success. The field is unlimited.to those who apply* themselves fully* ADD Practically all positions of importance in the Company today are held by men who worked their way up from the bottom by applying themselves to their duties. This policy has brought together an organization of men and womAft'oTlRe highest caliber and anyone is fortunate to become associated with such people. These conditions have brought about a fine spirit among all and many close and lasting friendships have resulted. ^ V\ 0007-SWP-000004800 Add photo captions t 1873 - First Plant Cleveland. Between Cuyahoga River and Ohio Canal Present Cleveland Plant occupies the sane site* Change name 'JHm SherwiiyWilliams^Co. entered into the manufacture of paint in 1873 when an old1cooper shop on the site of the present 'Cleveland Plant was bought from the Standard Oil Company. A small engine and boiler and one second-hand stone mill, a putty chaser and mixer were installed. From this modest start, plowing back into the business much of the earnings, the plants have grown until now there are 32 factories in North and South America with over 700 buildings, equipped with the most modem paint, varnish, lacquer and chemical-making ma chinery. _ 5n Add photo captions; . V-rr:V 'J 0007-SWP-000004801 In the first yew of operation, this little plant in Cleveland --------- ----produced^60,000 lbs. of oil paste paint equivalent to about ' obaaga ward to equal 35,000 gallons. The combined capacity of the Company's l many paint factories can now turn out this much paint in about i an hour and a half. At the same time, auxiliary plants are pro- ' ducing the primary raw materials and packages required for this amount of finished product. Mr. Sherwin was the active manager of the business until **' ..1898 at which time the Company had grown to be a concern doing a volume of business four times as much as when started. In 1898 feeling the need to relieve himaelf of some of the details, he appointed Mr. Walter H. Cottingham as gen era) manager. Mr. Sherwin continued as President until 1909 when he became Chairman of the Board of Directors. Mr. Cottingham had proven his ability to handle large affairs through the success of the Canadian business since 1896. His business career started in 1881 at the age of 15 when he became a clerk in a hardware store in Peterboro, Ontario. In 1887 he started in business for himself in Montreal selling paints, var nishes, colors and painters' supplies. In 1892 he obtained the agency for Sherwin-Williams Products in Canada and in 1895 induced Mr. Sherwin to establish a Sherwin-Williams factory in Montreal. Mr. Cottingham was a great builder, and building on the sound foundation laid down by the Sherwin-Williams founders, he established many additional paint plants and factories for the production of auxiliary materials such as linseed oil, white lead, leaded zinc, lithopone. chemical products. He developed Add very wide distributing facilities, establishing warehouses throughout the entire country. This expansion is recorded in the chronological history appearing on following pages. -0W)- 0007-SWP-000004802 ADD WALTER HORACE COTTINGHAM Mam to Omm, Oatarto. inwy I. IMl. INI--Ctark to to4in . NmAm, OaWfto. 1*"d2? mmS ** B"** Hanlwn* ito Fatot IMT-StortM Mtot man tt M St. Tatar St.. IImImI. IWIr-A-im* Cutdtoa AM9 far Sk--to-WWtoM IM7-M--M wttk ShMwto-WUtom C*. ISM--Cm* U CtwW at OimhI Ml--f at tto Hi--fa WISto-- C*. ****ItM "tutoto VWPriilliit -- Qraal wmIii hum Mh SmeIbb4 ImIim at Mi %aram * Urn. 1--to*. IMINIMI--Pra^tont at Ttoltoili Wtoi Ca. M. " .. Ifr*--ffrfmi fh'-nn rf ttiT ffimrl l^-rtmi e^uUUk AR President* ly22<CUU<t u B*c(Ml u toltov * Brittoh. AminUm. Ham MMuSCutoto` ISM--DM MNk IS at hto totaa, WaaMr HaN to CaftoMl. Mr. Cottingham was an inspiring leader, a great organizer and administrator of the business, keeping in close touch with all details. He was a magnificent and dynamic speaker and a very good writer. The "Code of Principles" and many messages through the Company's magazine expressed many good thoughts in dear, forceful language. He was very interested in good advertising and initiated many successful sales campaigns. As a sales leader he was second to none. During the 25 years of his active management the Company became integrated through the manufacture of many basic raw materials. Under his active management the business grew to be 25 times as great as when he took it up. He became President in 1909, also assumed the office of Chair man of the Board of Directors in 1916 and retired to England in 1922| Mr. George A. Martin succeeding him as President. -<*>- ADD 0007-SWP-000004803 !)' GEORGE ABRAHAM MARTIN Bmw la ItaMt. Whc.. NmiW T, |u. eocreot city to Montello sin--nm m m to CfcMta mmSthW. tM0>7--Vtlk Ual raa M--Ixtoitot Ct mUaa raltvar tat utoMatop. IWT W Opwl Mm patot Mimami Ma* Mtetoartot u4 MtUat nUwajr aslala. IWO JalaaJ THa Shprvto-WOUMM Ca.______ *nWt Calaaiat Mat Ctwwy, CMaafa. > 1WO-1WO--Maaaaar Waatam Dtotffct. aim Mima TMp HW1I--Maanar AuNtortM. 1 lanii OH. UM, Imtat Stop. CIiiImI PiaJatu. lyathaMo SUM. top. tl--Vka PvaMMt. aha Oaaaral Maaaar traai 1M1. im-tft--MaMaat. XittMMW Saath Aawdeaa (aatartaa aatf ataar latwawa atd hapnwftoia alaata SM aM aaOar It- aimiaaiat (it* la <m taraa Hmm Ila lwa alaa. aaaaeat* Mana^aHlaa fiWtilrra at tha Air praaraa lar 10 raan Ira* IOM. 1*40^4--Bacaata CAairwaa at Baaitf at Oiiaatan. CltaO bp Ctmllil Chaatbar at Cammama aa amt 4lrtMmMM dUaaa to lAa Clip at CWataaO, April. 1MI. DMNaaaaabar l7lM. ChailaaO. Mr. Martin's business career began in 1877 at the age of 12 when he was employed as messenger in the Chicago stockyards. From 1880 to 1887 he was occupied in selling railway car trims for the Union Brass Manufacturing Company, Chicago. At that time he became interested in paint manufacture and for the next three years he was in business for himself, manufacturing paints--particularly for railway use. He sold this business, coming to The Sherwin-Williams Co. in 1890 as Superintendent of the Chicago Plant. In 1898 he was made Manager of the Western District and in 1901 also assumed the office of General Trade Sales Man ager of the entire business with headquarters at Cleveland. In 1905 he became Manager of the Auxiliary Department man ufacturing linseed oil, leaded zinc and other products. He was appointed Mice President in 1916 and in 1921 became General Manager of the Company and President in 1922. (hfi 0007-SWP-000004804 Change word to Affiliated The rapid growth of the business continued as Mr. Martin gave particular attention to manufacturing facilities mghyting plants established in South America. He was very actiye and traveled something over 400,000 miles by plane. He brought into the organization the Subsidiary Companies. He was the active Manager until 1940 when he became Chairman of the Board of Directors. During his administration, the business grew to be three rimes as great as when he took it up. Qnit of the. ADD present - He was a great leader, a very good judge of men and many of-tfnrtop-flight officials were his personal appointments. His policies were progressive, his accomplishments tremendous. For years he was considered the dean of the paint industry. change doubled to trebled In 1940 Mr. Arthur W. Steudel became President. His con nection with The Sherwin-Williams Co. dates from 1908 when he was employed as an office boy in the Cleveland office of the North Central District. He advanced rapidly and in 1916 became manager of sales of dry colors and chemicals at Chicago, later being transferred to Cleveland in 1917 and New York in 1918 in this same capacity. Returning to Cleveland in 1923 as Assistant to the President, he became a Vice President of the Company in 1930 and a Director in 1936. Mr. Steudel has always been especially interested in extending the distrib uting facilities and in the introduction of new products. Since he became President in 1940, the business has more than doubled, until the present volume is more than 600 rimes greater than in 1866 when Mr. Sherwin started it. * change 600 to 800 % 0007-SWP-000004805 Please Hat the paragraphs on NEW pages liiT and 1^`in idle order of .the numbers given in front of the paragraphs c*i the left side* No* 1 Many other men in the management, factory and sales staff have contributed greatly to the growth of the business--the most outstanding of whom are: .................... .. ............. Mr. H. D. Whittlesey who hae contributed more to the emit verd t who has development of salesmen and sales leadership than any other one in the sales organization. He joined the Company in Cleve land in 1887 as an order clerk at the age of 16. Advancing rapidly, he became manager of the Atlantic Coast District in 1900. He was called back to Cleveland in 1917 as Mansging Director of Sales--became a Vice President and Director in 1919. He continued to be active in sales management until 1936 when he was made First Vice President and Executive -- - for the Subsidiary Companies. Though he retired from active ' change Subsidiary to service in November, 1947, he is still a Vice President and a capital V Affiliatdd Director of the Company, and holds the I'eimdHTrrr the Inngwit cult term of.eontinuous eorviea. Very prominent among the many sales representatives was Mr. W. B. Albright. Employed as a saleiprfan in 1885 he made a good record, mferalucing S-W prodpdu to dealers in Indiana and Michigan. He ararat lost hisjtfe on a burning steamer out of Traverse City, Michighqiin^Hme, 1887. After spending some hours in the icy waters of ^nm^ichigan he was at last reserved and after a few days in tire hosprthl^was back on the job. Later, he was sent to New York to represeiH^the Company as railway representative in the East. In 1894 he ttcame a Director of the Company and continued in this capacityXhandling an enor mous volume^f railway sales until his passin^m 1925. emit* this paragraph 1*3 ,\ \ i 0007-SWP-000004806 CHIT ENTIRE PAGE Mr. 3. C. Beardslee came with the Company in 1880 asa elerk in- the Cleveland factory office and later became General Superintendent. He served as General Superintendent^ Man ufacturing \from 1886 until 1910. During this tinfe he was responsible f^r the development of the high qualify of paint, varnish and associated products. He continued'as a director much interested in manufacturing problems/fintil his passing in 1928. \ Also, H. J. Hain^contributed much o the manufacturing program over the yea^s. Employed Mr Mr. Beardslee in 1893 in Cleveland as an offioe boy in the.shipping Department. He progressed well, showed\promise and was sent to Chicago in 1899 to succeed Mr. Margin as superintendent of the Chicago factory. As the manufacture of leaded zinc began in Coffey- ville, Kansas, in 1904 he mis selected to establish this new undertaking. /\ In 1910 he was brought back to Cleveland as General Super intendent of all manufacturing t(^relieve Mr. Beardslee whose impaired health did/i(ot permit his continuance of the heavy responsibility of the greatly extends^ manufacturing program. Mr. Hain was in,general charge of t^e extensive development of the Chemical Products Department begun in Chicago in 1914 and during the years 1917-18 he nqamtained his office in Chicago. / \ As mantifacturing operations expanded hi^turned ova* many features'to others, confining his attention U\ the management of the'Auxiliary Departments--his outstanding achievements in this field were the development of Dehydrated Castor Oil in 1939 and the production of fibre cans in 1942. Mr. Hain was elected a Director of the Company in 1925 and a Vice President fn 1931; retiring from active service in 1944. GKXT ENTIRE PAGE There ar* many good factory men in supervisory positions today whoee experience is about the same as that of John Weber. He was one of the most outstanding examples of a man working his way up from the bottom. As a small boy only 12 years old, John started in the factory, filling cans of First Quality Colors in 18^6, He progressed to the jobs of Busing, grinding and shading ^nd in 1890 was put in chargd of filling orders, later becoming shipping clerk. In 1895 he took com plete charge of all finished stock and the execution and ship ping of all orders. This bro^d responsibility hi discharged with great credit to himself and benefit to the Company. As the busi ness grew larger he developed\the organisation of stockkeepers to handle this important function in all plants. Given the privilege of retiring'hi 1926 at the completion of 50 years, he said he didn't wanlto retire but he just wasn't going to work so hard any more. Lat^r he won the Cottingham Merit Fund Award for the Outstanding achievement of dispos ing of a large surplus stock of a specialty which had not sold as well as expected. He was a very g character with a stentorian voice whicn left no questio to his views about any problem. In 19^1 he retired to his summer residence in the Adirondack Mountains where he passed a very quietly in 1940 at the ag/of 76. Among the present top executives of the Company are many who started in minor positions and worked up. through the ranks to their present status as did the following officers. Mr. M. J. Fortier became a sates representative of The Sherwin-Williams Co. in New Orleans in 1931 after three years in this capacity with John Lucas & Co. Inc. In 1935 he was Continuation of page No. 6 No. 2 No. 3 V made Manager o^the Mew Orleans Division. From this point he progressed very rapidly, becoming Managerof the Mississippi Valley District in 194Q^ y emit this paragraph He came to Cleveland ii^l942 as Manager of North Central______ District. During the year 1944 he served as Vice President and * * - General Manager of the AemeN^hite Lead & Color Works in omit this paragraph Detroit. He was called back/to Cleveland in December, 1944 becoming Vice President ahd General Manager and a Director of The Sherwin-Wiliialhs Co. Mr. S. B. Coolidge, a graduate of Yale University, began as a clerk in the Cleveland Linseed Oil Dept, office in 1924. He is now a Vice President and Director of Auxiliaries including lead, linseed oil, leaded zinc, lithopone and tin can departments. Mr. C. M. Lemperly's experience has been in the advertis ing and sales field. After gafcdMafcjMfrfaroTn Williams College he change words to attending joined the Company in 1907 in the Advertising Department. M He became General Manager of Publicity in 1921 and in 1943 Add as below was appointed Vice President and Director of Sales. In 1945 he became a member of the Board of Directors. 2n 1?5>2 he withdrew from active sales management* devoting his attention entirely to Public Relations* Mr. L. H. Schroeder came into (he organization as an office boy in 1907 under Mr. Fenn, Treasurer. During his early years of employment, he studied at Cleveland Law School attaining a legal degree and admittance to the Ohio Bar. He enjoyed the closest association with Mr. Fenn, Mr. Cottingham and Mr. Martin and grew up under their direction. This experience and waking the most of his opportunities brought about his appoint ment as Treasurer of the Company in 1922 and his election as a Director in 1926 and as a Vice President in 1943. V 0007-SWP-000004809 No. 5 Dr. N. E. Van Stone was employed as a chemist in the ,, Chemical Products Department of Chicago in 1917 after ^ graduation from the University of Michigan. He brought to gether an organization of chemists who developed the manu facture of chemical products. Thr nmp"r minafnatar-- --^ iTitrrmrrii-ni--- and rfry rrlm required cnit Jb} the Paiul'l&ttUUUj!. His activities also include the develop ment of lacquers, synthetic resin and many of the new products which are now being marketed successfully. His present office is Vice President and Director of Special Products. ' "' No. h s' Mr. F. J. Squires entered the Company's employ from high/ / school in 1912 in the Engineering and Construction Departy V ment of the Cleveland Plant. He continued his education study- \ ing accounting and commercial law at the Y.M.C.A. and Pace ^ \ School. Remove hyphen NEW COPI Except for two yean in the military service during World S^OVar I he progressed through several departments in Cleveland. 1, becoming Assistant Manager of Credits in 1922. Continuing in'this fioiHh. i.. in hi... in. as GredrrMihSger. in!929 Be became-Manager of-Credits and cnit nf >h.. PVnrt--WhirH pwiH/m-h. 'S^,beW until 194^when he became Treasurer of the Acme White 4 ! Lead and Color Works in Detroit. - In November. 1947, he ******** m- t Secretary/ of the Shepwin-WilUaas Go. -- became add The high stbndine/of the Sherwh^Williams .management was recognized bbrthe War Departmenbswhery4arly in 1941 the Company yu ofcqfted to construct amNm&nage a shell loading plant9f.Carbonhqle, Illinois. Agrou/ohbfeout60S-W CHIT PIBAGHAFH No. 7 o. 8 Hr. B. K. Van Clave* Vice President and Director of Pigment*CColofr and jChaaical^Divlslon was employed March 19* 1919 in the Industrial Sales Department"atlJWkrk* N. J. He is a graduate of Princeton University attaining a B.S. degree In 1917. He served as an Ensign in the Navy in World War I, In November* 1919 he became a representative in the P C & C Department* becoming Qeneral Manager of the department in 19<Uu His success in handling this very important division of the business brought him appointment to his present position in December* 1991. Mr. A. H. Burt became a cleric in the Advertising Department in 1912 etamAir after gradua tion from high school. He continued rin extaaaion educational courses. He served in eucc essively frair jMwhising" to Sales Promotion* on a Trade Sales territory iand' later as Bnrt.wafl-mdo-aioeutjlve Manager -of-D-palcf-Qales al Uuu0i4mu,Uu"S**,,MiT^ln January* 19U3 he became '' nt J General Manager of the entire Trade 5ales business of the Coopany. In Normbwv 19h6 he was appointed Regional Director of North Central Region, BytTaril table handliTq-^-d^riTr*43iqjortsmt : This\ brcught him the appointment as Director of Sales in June, 1952. 0007-SWP-000004810 CHIT ENTIRE Eh m^n headed by Dr. E. E. Ware was organized to eTKt^and operate this plant. The Government invested $37,000^000 in the project which covered 23,000 acres, 36 square .miles. The construction was completed in 12 months. The pe^g of employ ment during construction was 15,000 men.To oroate the plant at full capacity employed a force of 6,000. During the period of operationw over ten million shells--76/mm to 166 mm, several milfiok anti-tank mines and ovdr a million 600 lb. bombs were loaded. On some days ovey 100 carloads of ammu nition were shipped out. The production record was excellent, on some items attaining the highest degree of efficiency and economy, and the performance ot the entire plant was better than average of the industryy/ The quality of the prod^dt was perfect with not a single proving ground rejection during the entire period of operation. Because of the dependability of the product--shipments were permitted to go direct, 6> th\ war front omitting the delay of proving ground inspection. Incite of the hazardous nature of the work, in the loading of this immense quantity of ammuni tion there was nd serious acciden^. This especially reflected great credit on Dr. Ware and theNnany S-W men who co operated with him. Operation ceased in August, 1945. Nearly all of these men have returned to emplo^qnent with the parent company.// A During the war a very large proportion of the Company's manufacturing facilities were devoted to miliu^y needs. War orders were given the right of way; civilian requirements stand ing aside. Several of the factories were cited for outstanding performance in executing orders. Many of the technical men cooperated fully, with the Government experts in developing specifications of special produets. \ OMR ENTIRE PAGE From the staff 2,766 men and women entered into military service of whom 25 paid the supreme sacrifice. About 96% were welcomed back into the Company's employ in portions equal to or.better than those they left. The Company is very proud of th^ae fine young men and women--nmdy of whom rose to high qffictal positions in the Government service. The Sherwin-Williams Co., with the Subsidiary Companies, have now over 14,000 employees. Sincem beginning tad up to December 31,1947,1,767 men and^women have served for 25 years. 1,111 of ttase are still activdin the business. Fifty-six have served for 60 y^rs--of whon/7 are still active. This long service record is tangibly evidence of the cordial relations which have existed between th^ Company and the staff since the be ginning. Practically all oPth/ officers and men in highest po sitions have worked up from, the bottom and thus, the business is guided by long experience\ There are, in the organisation, many younger men of great promise who are carrying the brut^t of the active work. Through out the entire organization--Sherwin-Williams and Subsidiary Companies--there are over 1,000 \nanagerial and supervisory positions. Vacancies frequently anK and new positions are being constantly created. These openings are usually filled by promoting younger members of the sudf to these broader op portunities. Most of the officials have naen from the ranks to their present high positions in this wayAOnly rarely does an outsider join the organization in one of the higher positions. This is when some special skill or knowledge is required beyond that possessed by some available member of the staff. There is very opportunity for any deserving young person of average iBldnglirtg lu lirn. Iff-a high portion in thn ruunniTnliun1 bj epi^im^*- *~J "*"*7 Kr **--"* * >r~ them whe aw industrious TwA-hawe ability tlieOumpauj offers tl *i>***r pri"" -> OCT THIS PARAQB1FH The foregoing story of the growth of The Sherwin-Williams ilnrllialini -Go. illustrates the fine opportunity offered to everyone becom ing associated with the Company. There is a field wide open for ... ... a tuccessful 'career to thoee capable. It offers a scope for all talents and a sure reward fo^conscientious effort. Program in insert at /yt ability and the organization is sure to come from dose application to du ties. Thera are innumerable examples of men in high positions Hrriurr tkT *"it *ltts--rH h fhrir rripltir ihitirnnrl f.ir p--p..--a .!>--cUmm fm. fka thaf -- change as'indicated* npuninfiip fTtr highr- prs^misi Blade the most of the opportunities offered* N jgjbc dhcrwin-SHUiame Cods of Principle it. CC** vtoiatb**fmcmr*aMwftIlma.wm mmi # Um WaS to *wU. 4. Ct lalw *>W* i**riaMiiatlM. * C* * tofil M NmCmimst mS to f*tfc tolar, tb C* tmuiam4 hllwiWf mmj trUfc* pittoan a* ml MfNfU Mlf**rMI. Z C iMn immmIi far Hu hfnmi* 4 UhimwiI ( Um but* MM *4 IMIWII. iCibi --aIdif mU >iiH<ii to * mt <mHm vitUa --I *10' Ml Ikt Cwpia*. iCibi Hfk Ihm4 l* w<mMn,wiwbwi. to. C l 4* bn*M|t Ml rtiraclir m wl m la *>*. I|itfiNMMHmNt.fMMfMa* * M . _ . ..HI ktftM inlliwi. , ICM Uhm mf CmMhii Min*riht*miMMM*MOTAU.Ii 0007-SWP-000004813  mmcm This Booklet hat Ban prepared to infos* tho staff of the policies, prodoeta* f--iiitd-- sod the history tf Tbs Shnruia Villi*** Co* Mr* Sieplain, th* author, ha* bum merM facts gleaned fr-- his experience of omr 60 y--ra of active .yorvlee at load* quartos* and la chars* of plants at Montreal, CMtasa aad oar assoeiate, the L--is Berger and Sons, ltd* of Leaden# tWjUnd* Ha was --ployed ty Mr* Shendn and personally worked with ttaa founders Mr* Shenrin, fkr* will f -- and Mr* fan and others -- followed that is guiding tho business* fla has -- ths Co^sny grof fra ona --all paint factory la Cleveland, aad another la . Ctdcago, to tho present far-flung erg--isatlto* 91nao th 50th Anniversary Cost--ti-- la lfl, ha haa bean, eneng may other Attlee# la charge of tho Ucteritel Collect!-- et Headquarter* end has beta collecting data eh--t the fn--eiy .end lta product* This Historical Coll--ties la open ta all a--bora of tho staff aad visiters at all time --d la vail worth a visit* The product*. history, aad devela----t of The fhinrli HIUm Co* oovers sum a broad field that this booklet srr-- --ly aa a coTprebcroiv* refarea-- tads* of the Caputs aetivitlee* -xperta -- all subjects have ba-- folly a--salted la ewylllag it# Thia booklet ldll enable the staff to talk la a --n Infoesal say about tho Oc^asy and it* prefect** Such person to psscij first-hand dir--t answer to questions la the best possible ray of rsp--s--ting the fn*mny and winning friends far it* Aenrste inforsotl-- is tho basis of good public raletl--s to c--send thia booklet to tho careful reading sad slags sto^y of all a--hers f the staff and suggest that it bo fcspt as a book of nfereass* A. V* St--dal President \\ 0007-SWP-000004814 T82 aHSRWIX-VULZM CC* The Sbenria-Villiaae Go# mi started i& 1666 Mh Beery 1 Shcnda entered the paint businaea is Cleveland* Zt 1* now the World** largest manufacturer of falnte, Varnisbee, Xsoqoere and Associated Product** als petition has ten attained and hU for nany tmti through Superior Quality and dependability of product Giving bast value to the ouatoner lav and improved prodjete Prodnotive and truthful advertising Efficient Merchandising EXECUTIVE HEAD^ARTERS OPTICSSt Midland Building, Cleveland, Ohio RtfHOHAl <7FZCX3 Cleveland, Ohio Chicago, 111* Hwark| X J* Philadelphia, Pa. Oakland, Calif* Kansas City, Kt Dallas, Taxes Atlanta, Oa* #'Factories 10 Warehouses located at strategic points all over Berth d South Aaerica. Otct 800 UatrtbutlBc BrmehM* raUU Mlaa aid errielng Amltrt. 35,000 Retail Outlets * Including leading hartere, paint, dsparbeani and general stores* a) 0007-SWP-000004815 A* W* Ataudel President H. 9* Whittlessy lee Proddot L* H* 3ebree*r 1m Pm* 4 7nu< C* M* Lempcd? Ice President 4 Uiroctor of Publio Relations omcsa cr THE V2X&XAJO CO* P* J* Squires Skntiiy K* E. I* S* Tan Stcne lea Frertdaxt 3 Direeter ef Special Prefects s* B* Coolidfa lot President 4 Direeter ef Audllaiie* (2) 1* II* Tm Clef* lee freddent 4 Streeter ef PlfMat* flbstleel 4 C tier DLrtalm 0007-SWP-000004816 imraas Mamma 2n order to further extend the diatrlbatinf faollltlee and utilise the full capacity tfie plant# aanafectaring llnaecd oil* leaded tLso and other BnrtUiry prodiota* fho Shandn* Villiaue Co* eought outlets for ita oreraupply of rav materials and the folloiriog ooipaniae beeane * part of tho ercaatsabian oa the date indicated! xno mm puitr mowers, mo* (Eatabliahed in i860 under bm of Detroit White Lead Wcrto) 1917 THE KARTEWaiOU* CO* (Hetebliahed in Chieaco in 1670) I960 ACME QUALITY rAIJfTS, Xu* (Eetabliehed Is Detroit is 186b under nmm of Acs# White Load 4 Color Worte) 1929 THE LGUS BBOfflERS CO* (&atabliahed is Dayton is 18?t) 1929 JOffll LUCAS 4 CO*, Zno* ("atabUahcd is Philadelphia Is I8b9) . .. 1989 W* V* UtKERCB 4 CO* (Eatabliahod la PitUbergi la 166b) Each Company rataina ita am identity and samfactarcs and aella ita own fosmila produeta to dealers sad jobbers* laoh maintain# its own aanafarlal organisation, bat all are Martian of the creator 5hemn*Villiaaa ZnatitatLas* A recast innovation baa boos inaucurated by ShendiHttlllng end its eix Affiliated Coapazdea through joint sals of fastens* Super K-Tonf lot Ola* By periling the entire aalee and ad- rertialnc atrenfth the ooneater field haa beaa aaoh acre eas* pietel/ covered* ... 0007-SWP-000004817 rOBKZQi GOCTAIXB 3alas bay end tha boundaries of tha Dnltsd Statsa gra* to rah an axtact that it ur2y bseaas Isposalbls fop opart ahlppiag to satisfy tha danand. Local eo^anlaa vers eatafr* , llahad vith ecnplete factor and varahouss facilities* 1895 1929 1930 19b0 THE aiOWfl^miJOO CCiffAlir of Canada, Ltd. Xontrtali Canada CIA. SHL5H1KWILL1A&j S4 HOeo City, Maadco THE SMZkUU*2ZLU& CO. of Cuba, 5. A. Havana* Cuba 3f^aiXV4aLXXIMS AHOESTIAI, 9. A. Buanoa liras, Argentina 19U& sasamt^naLum Da man, s. a. Tintaa a Toniso, 9ao Peals, Brasil In 19G Tha aherwln^rfilliana Co. boons closely ameoiatod with Louis Bargor Boss, Ltd. of London, England. this ocapany operate* plants la tha faliening dtioo and has distributing branch## in atany other locations. Losdn, England Olaogov, Scotland Dublin, Ireland Paris, Traces Sidruy, Australia Wallington, Bov Zealand Durban, South Africa Beyond tha aanofacturicg polnto Indlaatad thass Companies hsva adequate distributing faeilitiss 3W Products truly Coror-tha-Earth* a> 0007-SWP-000004818 snowzi^xuiAM uau Proa tho wy bogimiinf Wf Product# hart iffmd to tho public through daalaro# Haoy of thaao dealer ra&atlaag haro roaoltod la doao frlandfelpa of long atandlag# Mrt ,, gatlafaetary bualaaaa dialing! - la practically bud* aa partaoxahlpa# Following ir a Iw do have boas M daalart far orvr $0 ynni B opt Hdw, Co# Poflmna# Chlo 1870 Bart Shaw Drag Co# Adrian, KUbig 1870 0o# B# Daarderff 4 Sen Borar, Chi* 1873 Tho Pfaiffar Co# Cadar FiUii Za# 1680 1# L# Buxtoo Co# darorarille, B# T# 1883 John Trula V# C# tndoa It Co# Princeton# Zll# Buthlawd, n# 168$ 1830 J# C# Baldrldgo Lbr# Co# Roddanbory H<bro. Go# Albovurmt * JU Cairo# Co# 1831 1698 BroQ^logara-DlaaoB Co# UlMtcn-dalaa# lc# 1658 C# C# Bardon Co# ahrawgart# U# 1836 Strang 6 Halo Lbr# Co# Portland# Cam# 1037 Laroy Lunbar Co# Urey# taaa 1837 Sebmokort Hda# Xaataito# IfUm# 1838 Sallabury R&ra# Co# Salisbury# V# C# 1300 Lavaon Bduo# Co# TttllahOM# Tuu 190. Sladgo & Barkley Co# Unranocfllla# fa#. 1308 B# 0# Rail 4 San Boaa&ola# Rall 1** Zn aaoh trading araaa which require tba greatest distribution a C<npU7 branch haa boon established# These branches havo served aa a ccnnniant source of supply far naar-hy daalara cad hart boon a guida la namhandtaing# anabling tho dealer to la* prove hla aalaa throutfi owplse of aathodg seeeesafully used la tho S4f faranehas# ,+s \ 0007-SWP-000004819 Coror-tho-Karth Boslci Largo seals sailing to eoDfOMra U prmotod fcy good sdror tislng* Xt has alvajo boon a pUqr off Tho ahsnrtammia-- Co* to mko Its proAtoto vail loon to tho pubUe* la tho oarlj dftyi tho Oo'pangr'o trodo wfc vos s ehamloen# thorns!! Hoard boring tho pooor to shone* *&** st siXU Tho Coroftho Iwth* vos devised ia 109$ by 0* V* ford# (st that tins odvorttslag aanag*) sad affleiallr adapted so tho Canponjr trodo asrk la 19Q$ Its first me ms so n an&eg* lag slip lth outgoing mil* Xt ms also lood for mfcy slag to adnrtlfo tho doolors hanrin^filliaiao froAasts la near-bp tome* This art with so meh favor that it booms venr geaarally mod sad la 190$ ms definitely ostshllshod ss tho Conpeay'o trodo mark soporoadlng tho ahmalaatuV w \ V \ >J 0007-SWP-000004820 aoswiMzxAXAM protects com the uxa The protective paint c the outdds of ycun hoese* tbs latsr* ior decoration of wall* and furniture* the snaolsd design on your tabs cf toothpaste* tho color on your print too** or ottier printed fabric** tho printing ink on tho Sunday code paparo are all products of tho paint industry *id probably noufactered in one of the Shendn^illiaae plants* The Company prodoeo* paints* colors* Tarnishes* lacquers of emy deecrlption for house**, buildings* bridges* reilweys* ships* automobiles* aircraft end a aids variety of nanufaetured products* Bridges vo&ld coos become unsafe) eatcnobile* and trucks wsdd * rust avayi houses end buildings would rapidly fall late decay were it not for the protective coat cf paint* Certain Industries such as ehcnieal manufacturing end pstrolcai refining require pedal finishes which will resist ths dsstiuotlTs aetl cf heat* moisture* fumes* solvate* and adds* 34T Produeta have been supplied to nest these requirements* Zt 1* estimated that structure* end equipment exposed to the weefch are protected ty paint at an annual cast cf cheat J cf If of their valnc* Faint* moreover* being color* has a my perecnel effect on all of us* We use it cctasivuy to besutily cur house ad take pride la selecting color echoes that make our homo pleasant* chssml places in which to !!* Fsychdogists understand the effeet of color a people* They tell us that certain solars neks us fsel verm* others msks us fsel cod* They era know that ths color scheme la a airplane definitely affects ths possibilities of air* alciOMsst (7) 0007-SWP-000004821 XnAifltrial engineers hare also studied the itfui if Ml* o* IsdlTldBalfl* They have found that repainting fatay tewrt* Inc certain odor eefaaafi will aUidaate eye-fstlgoei wfcii aecidantSi and booat tha morale of aiiploywee They iMm specific color echaass far heavy in<kiet*7* ether arhwac for light industry* They tell ue that a good odor echena ia one geographic saottn ef the aountary nay bt a poor one far anefear action* Paint In brief ia an i^ertant put ia nalrtng tha world a happier place in which ta lira and work* ShorvlA^tllliaas nokas finishes to beautify and protoet tha urfacit of most of tha things with which va acne in aontaot in tho ecurse of oar everyday Urine* furniture* radial* tala* vision seta* refrigerators* kltehaa cabinet** afflea equlpMct* toys* aloetrio appliance#* natal and paper eontainara--including tha eana In which paint itself is HTYriVwT all W with Shorwln-Williaao products* Paints* wurnala* lacquers* and varnishes era aada for applies* ties 'by brushing* spraying, dipping* or rdlar-coatlag* thaoa finishes nay be ef either air-drying or baking types* To understand how Shanris-Villiana has ocna to play such an la* portant part la tha aocnaay of tha entire aountsy and ta affoat tha day-to-day living nd working of Aaerlcsas* requires that M should knew something about paint* Paint ia a ooatlng or fUa used to protaat end doeorato* Baalcally* it e naiata ef pigeenta* Tshiolaa and redioare* fluent* or solid eolorlag setter* is tha ingredient whiah differentiates an opaque material like paint froa a tranaparmt aoatiag* Tha vehicle binds tha particles of pigment together into a vslferaly colored eempoaition and adheres to tho surface* shila a reducer thins tha paint to a consistency snitable for applying* <a> 0007-SWP-000004822 ' To'aaka aartala that tha quality of nor aatariala la tha higbaat poaoibla, Shorvia-hilllgia hu orar a parlod af jun axpandad oparatiooa trm tht production of paint# to aabraoo also the production of tha moat important paint lngradlanta* This ir.dlucua production of loadad mlno, lithopona, dry ool*a4 chanlcal produnta, llnsoad and other oils* and synthatle raaixui* Shanrla-WiUiaaa oanufaeturaa its am paint cans* and trm the vory baglaalng haa operated ita ova pristine Plant for tha production of libala and color earda* Daapita Shanrin-ttiHivis1 broad aoopa and graat Tarlaty of product*, paint, Tniiahj and laequar ara tha neat important* In faet, moat of tha non-paint product# vara dsralopad baeaaaa thay ara uaad In oartaln painta or baoauaa tholr nannfaeturlaf proeoaa la similar to on# of tl many ehaaleali that fit into paint* Tha technique# and aqulpncnt raqulrad to produca thaaa and other ehnicala enabla tha Sharwin-^illiama Co* to aansfaotvo aaaential inervdimta for droga* (9) 0007-SWP-000004823 sffaftmMLLXMS nooffcn Ceaerlptlap - Det* of first Kanufaetcn* Briny individual ShsniViIilass Protect hea bM da ulnaad to bs the higheet grad# material for tho purpoco Thiiopand* sot market carreyi shoo that 3-* protest* tejoy * torcuncr ytfiriiM of four to om crop the next leading brand* To lasers dependability and calfcanity* endless laboratoiy *nA field research i* being derated to tlM fnrmilae and control df warn* faeturo* All products art under constant ismtAfatiaft and lulled aa aav and bottar ran notarial* or Biaafactaring proooosaa bosons arailabla* Cto# of th* graatoat contribution* 3hwwla4fmi-- has aada t* tha Industry is th* fondaaental prlnaipla of offariag W th* public only tha highest quality protest designed apnlaUf far sate indi vidual requlroemt* Thu* th* Co^aijy ha* act a high ataaterd for tha lnte*ti7 nooh to tha benefit of tho public* Protect# bar# boon dcclgncd for th* boat protaction of ngx variety of rcquixraant* A product 1* developed for aaoh individual houaohold and inteatrial need- obviously* a paint bast suited for interior doeeratloa 1* nsuslly not suitable far carter!ar apmn* Oror 50 diatlaet linoa of protests art offoroA for th* niwnrrl met of th* householder* Each on* 1* designed to prods** tho n**t satis* factory recult* for th* intended use* To inauro that all pvoteat* oot^ly eith standard quslity# snrafal and thorough teat* are mad* before filling into package** Test* art constantly aada of product* soot in fron. branch stocks t* insure package atability* Should any defect develop) the cotiro atock out in tha field sad in uarohouses is InteiMatafy TUielledi (U) 0007-SWP-000004824 Tbs following An Icaa at ttui ZsqportoatPnteotof Pint mi is 1980 ao Ua hljhoat slwterd of proparod ootorlcr boss# pitot* I% ln4 tho Xn&atr7 asa? fra too ohoop r--Apmtsod points* ahiota mn to offend to os snow* pootiaf public* Point LUta IP is am spool* find tp tto Q I* OoriisuBt and aoaj Lores sonoaMTs oa too boot point for extort* void WP Is to Paint Wat aWrlln* Is to lUm* rowrc*--iaa Klroalo Vail finite rut, tenblo, nteahla intori finite soltahla for painting or* oallpap** piaster* sailboard* brisk* a**t* polntsd or sryolntod* Mss la ons boor idto ao "painty*iter* 1 spathotis rtsla ad oil finish nppUid os salposto to bo rsdaood vltk ator to pslatlag osnslstoaoT* Zt nvtestisoUod tbs pointing habits of Asoiloo* scm zzMaa-ap$o tho lav Itolmro ball Point this protest drioo la ono boor to o risk* airstgr finish* dumblo sad noshablo* Twenty oao standard salon an sappllad with dint* tlons for intoMadag to tnaaasrablo artirtlo tints* VUlod la an tlnlo ssal lithognphad padagos* (11) \\ 0007-SWP-000004825 9 A ,, s v w< SEN 010--1560 Klrula Instra tnut1 for kltohano# bathromp# tad Xt Ola looks and mahes Hte bated aataal* 21 standard colors supplied* Intermixing these produces inmaarmhlo artUtla tints* DECOUTCTS COMHIX--1PM* A flat aad iL-(Ioii oil baa# vail paint* Baaa vhitaa and daap colors for nixing to aoy tint* SENI^DSTRE--1925* A ii-gloat intarior finish for valla and voodvorkj hard drying and vashahl# aa anaasl* FIAT-TONE--lpc6* Plat# intarior finiah for plastar valla* PORCH AND FLOOR S3UNEZ0--lSfitu Bard-mazing maaal fcr floors* PLO-UC-19C0U A tough# hard-vtarlng# durable vanish atala for uaa on floor*, voohrcrk, and furnitura* Natural vood oolara* EUMELOID--1P03* A hard-drying daeorativa anaasl for gaaaral intarior uaa* FIAT-RITE ENAFEL tiNDEBCOARS--192f* Tha Idaal vadarooat far maaal* CCtMOWEAlTH 1UCR &ZD--1903* par uaa an btrna and othtr fan bolldinga* 3HZNQI2 .STAH--IpOb* EsadflxsA panatratlag atala for vood ahlngla roofs* FIRST QUALITC tmZMa CCSOSS--1673* A eo^Oate rang* of tint ing oolora for palntors# dooorators# artlato aad olga vrltdra* Thia lina vao tha SV Company's flrat aaaafaoturad prodiot* PAZNTERGBAFT FINISHES--1?3P* A vida varlaty of paints# mauls# undoreoataro# varniahao# retaears# drlaro and othar products providod for tha apaeial oaad of tha aontraoting painter* at) \ \ 0007 -SWP-000004826 rtAI-*CT--1P03* tuparior mlitjr iatcrloor Yandah for floors* ifoodao* and taxnItaro* Mas dust-froa la to hours* XEZFAJt YARXZSH--lFlJu King of all Spar Tamiahao* For out* aids doors* hosts and surfaesa osposod ts hast* sold* rals* -nor and salt spray* ttSCKUAKSCQS TAlunsa3-*8pd* A vida rarioty of hififr ipiaHty Yandahas for btriidlngi* fumturo# sad iaAiatiial protests* ohlolM* lnplmats# railvay and aarlna aqulpMttt* TAHII--l?C(u Faint and Tarnish r--orac* GRAPHIC ARTS FETISHES--1538. far aortaslor and latoalsr cfeas* Including ta BnlUtln Colors* Foster Silh Swan Colors* and Day Qlo, s dajlight flnnrwi aeraan proeaaa oelor for display advertising* FLAXOAP--1908* a pura Unstod oil aoap for general uso* TRACTC1 A WPiSMEHT PKCTT--16F6. Poralapad apoaially for fam i^loBonts* Mss qoekly and affords wstI-- protection on cxpoaad wood and natal surfaioos* BRICZ A STUCCO PAIR?--l$OP* tU^k-quallty* ooai-glsoa, oil' paint for brisk* oouorote* and all tppaa of au807 aurfaoos* PASTS WOOD FI1LJR--10Fd* A dependable protest for filling all open-grained wood* Zt dries hard and vlll not AfisA UAZX FRIHER AID SEALER--1R26# Prise# and seals plaatarod valla and woUboard anahling succeeding ooata of vail finish to oorar properly and dry sroauy* For eonplato infcmatlon about aay product consult daaoriptlTo literature* <M) 0007-SWP>000004827 3R&ax4axZjL,e bbosso A complete line of brushes boaring the Ccnpeny'c un has bee aarfeeted sines 1931* Most of iha brushes carrying the 3herwla4fllliaas naaa era aada fraa tha highest quality Chlnaaa bristles* Soorolty of bristle (tiring the war tine brought about tha development st synthetic bristles* Tha Caqpeny selected nylon and neooita as tha bast of these* Rotua-gcatni Iha Cenpeny was granted patent In 19b5 Tor Roller-Koater* This device greatly sliyMflse tha application at Interior vail paints* sms icitiwr vuiRtm For aeny years tha OcnpanyU 'branches have add a ocoylets Una of wallpepcrs aa nurtly styled and oolered that they truly qualify and narlt thalr trade naiTM FI2IECT* 3TTLH FURFECT vallpqpors are precision built fro* asolaslvs designs and styles* most of which are preAiosd for tha Co^aay* especially by the country's leading artists* All patten* branded with the STZU PERFECT sad are guaranteed washable and fadsproof* SBECTICIRS Entering this field in 1903 the Cpany was at s*a tins tha largest producer of areenieel ineeetloldee* Huy dads tha full* set use of tha wide districting facilities of paint as a aedlm for supplying lnsaoticidas to grovera* As the as* caspcuada DDT and 2*lHD were introduced* the sale of these new wonderful pro* dusts was rigorously undertake! with astonishingly lares toms* i easplete tochnloal laboratory was astabllahed assisted by seraral college follomhlpe* Maay solsntifls iontrlbutions were aids to this new field* Diffloultiee areas as insests developed a natural insanity to theoo new proCots* As va did not nsnu faotura the basis ingredWnte* aggressive action in marketing inseetioidas of this alass was discontinued* Vo still tha sale of a large volute of prodaoto whioh son bo handled safaly and profitably* uu 0007-SWP-000004828 ssaarttimi m iMwatuAS* Kumascs neoucts Bit Ccnpan? it i lspartsnl asntftetmr of ths hlchost emit sf paints* onnslff sad tantishss used for pretsetion, daoarmti sad aalntsnanea cf tetsls* schools* hospitals tot* mniili public, industrial tad factory tel\d i&g* Celar play* an i/qrcrUnt rota la tht mdon industrial plant, thrift Itaaontrlbotli te bctMr t--lsc aaddUot tad tbs wwa^iit la* pi1 trill la pradsstivt afttrlanty, aft tad glopta TcrsXt# Etstgritos this fust, Stenda* VUUaat has dsTslopsd a sagittal/ eaerdljtttsd Color Rin/ ft*ogna Ms tiwlndi a sanplst# lias of satia-flsLad vail solars tad assault diigwd for attraoUtt and thtotfsl Istariar daeonttou Aup of Xtm. prrbl mm la industrial and dm* leal plants rotpiirs natarisls daslgad %t ant tha *ott stars maw toadltiaBt shim m quiet dtffsrit fm those of ate teas ssaar ftttt apttlallisd protests hats tew dstslsptd thrash tab tsunslts raaxdi Is tlit latetatety and la tds tisld satcadlas tvsr t parted of wmsf patst* fte fihendB^llllsat Co* is valljuippsd for this Urate its ssa teosd oapariaMt ia tbs Cbadtsl Industry* 05) 0007-SWP-000004829 inDcsTKiAt nnisra The CoF^say prodaeM #ub*tanti*l proportion of the country** reqslraBAt of finish** far mrjr variety of ind ustrial product# This include* lamarthl* fanal** dartlqp*d far a*z7 msafaeturaro* Faint*, i**l*# lacquer* and varnish** are mad* for application by bru*hinf# spraying, dipplnsi rollar-eoating, both air-drying cad baking* eieusthiu, rrasimto t-octicu settvics ExtondT* laboratory *nd field research i* davoted to the d*velopnt of th* bast product for aaeh Indivl&ial ocnauaar raquimNRt* Kory innovation* for finiahiag hare bean Intro duced a* * result cf two research* Technical aapart* are available for ancina#rir.s asrflet to arnswoon la the coo ad development of especially daalgnad Frodxet flaldao* 0*) 0007-SWP-000004830 Qpoc Ztacqucrs and Ksi Transport BtuntLi la 1912 hi Ua^vi nn first uid for 21a* iahlag autcraoblloo 3horwln4fi311 si-- latrednood tho Opox lino* In 1992 X Transport Enaaols V4ro added* Thcso linos inclads t coexists rang# of prison* surfaccra# and thliaort* Also slnglo-plgaaRtod lao*iu*rs tad tn--ifli tad alslac oqolpnant oro fumishod --ablins tho finisher to bland to any color required for roflnlahlns a ear or track* pieturo of 9-* son track (17) 0007-SWP-000004831 8H"atfV3UXttB JUUXJMll IJKI9HSS Ccineidant vith the CcTpany1* first mxufaetura cf boost paint) speeial produflts vcr daalgnad far rmilmy looatotifaa, oars 10A bulldLncs* S3*UMf3IXtt AftXR 7008IB9 Thxvnjh loos o^ariaaoa in tha oaaiftetura of Mulna Faints an4 tha anpply of manna c^iantitiaa far hfjr ui prodieta of tbs hlgbaat quality have baas daralopad* (18) \ w . M.*. 0007-SWP-000004832 Hm photo of plan* aHiwiMXLtttf mcnifi mzmns Air craft Ylnichcs aro daaignad to mat the neat exacting reqtdrcnanto la application and to provide a durahla fireLah to vithatmd tfce wrtjaaf of haat oold* loo formtlon and heavj ralno eneountvad in operating plinaa la high altitodao at graat apead* SHOTII-WILLIAiO PCTBOUSat 7XHISH9 the Petrolaox Industry is a largo oaaaumr of paint and magr apodal flnlahaa for the production, refining, and dlatrlbvtUci dapartaante* Of) s, \, 0007-SWP-000004S33 Aumzixr majca Beginning about $0 year* i| and mnm earlier* th* 6*907 ttarted i th* plan to naauXaetur* iepartant print*? rot aaterlel* Xor ace in pain**# varaifea** Jaipur** *7 taler* and other product** Vith th* profeetian *6 eoeh sue aatarlal odor fell aartrel# It 1* pooolbl* to regulate th* gaalitp * finished prefect* to 009*7 Xullp with the high standard cat' for all ShendndttTHw* Product*# She Xolleutng i\m arc aonc oX the aoat ieportanti WHIT* xead--1930# Ba*lo Catenate White I*l- ti th* *cct l^ortoat felt* plfacnt* need la paint# aoo uazkd sera on*--I9cfe. flnt node 1? th* 0*9*27 la 19Qb In the Oear* SadUng and Ktnlaf 60907 pleat at C*Xt* villa# tansai# leaded sine od.de lc Xuned Xrua aln* ere* can* tailing a proportion of load fulphldo# She resulting yl*ol*> e expound of on* eOda and lead aulfeate--4# V07 vail adapt* d Xor exterior hoae* polata# LXTH0KHR--1917# A feoOeal aufecund vhlt* pipiot containing On* eulpfcid* and harina sulphate* Xt 1* an Important pipaod la intarior Hat nail paint and felt* truXXl* Una point*# CRT CCLCSS--1896, starting la a oaall pilot plant in deralnd la 18*6# a eorplet* doparfeont via established In 1*99# Xn I960 numfaetur* vaa traneforrad to Chisago t* nufe largo plot# A eoTleto lino oX rhotfoal color pigwnt* of highest fealil? are produced in thi* plant# Approdnetelj 306 are nod* rag** larlj Xor palnte# esaaels# and lacquers# DISPERSED COLORS--1929# Xn 1929 o preoee* vac derailed to incorporate ohoileal hjr color pignuts directly with e&ls or varnlchos# () 0007-SWP-000004834 SBEBBa COCKS--1939* CoIon ecobiaed vlth nhlda <wOafl for printing <1--lino on fabrlsc* CBBHZOa RGCCCTS-191>U At the beginning of World War Z It boeM ijqpaesible to procure frca Oonuqr dyeo id latazaedUtsr required far the manufacture of dry colon* the 609027 is* odlatoly undertook to sake thooo in Chicago* A ccaplrte dapertmt no established idth 1 adequate staff of ehaioto* Haoh denlopnit his tiki place in this dqparbuBt id the plant boo toon greatly aoctsnded* lav my ehoilesls in produced for nee in dry ealon ad ethar ghernlft^flAll010 Prolate* Alto o t7 large towage lo supplied to other canonif* Orv 75 af ouch intermediate chemicals are being regularly pro* &ood for points9 dry colero* tags# rubfear* potnloai sod os* plodn industries* SZHTHRTZC R?SD3--1929* Prior to tbo not of Synthetic Realno* urnishee vert nude fro natural rein oookod with o drying 41 and rediced vltb turpentine or other thinner* Duo to tbo look of unlfewdty of natural material* my difficulties vero mastered and rov material supplier vero definitely limited* A Tory vide wisty of Synthetic Resina* arfdni ehmaical oonpounda* ban nov boot donleped to prediet tarnishes far mpassing tbo former oleoretlnotio typo In Quality* adaptability and durability* Snob Synthetic Resists lid thmclses to aaot produetdon of nmiaheo that ban performer oharaeteriotloa un dreamed of formerly* These Synthetlo Tamlobee bon kept up vlth the rapidly advancing pace cf the Industry* The use cf the none XF3f on oany prodiato io o dlrovt rrelatlSB of the Company'* donleynent of synthetlo mini* Xt doeigooteo QhewloallT mired notarial* (SL) \. 0007-SWP-000004835 UBB8 CCEL--1902. To proviso the large vtea of VUl toot U twod in SK prefects. plant ans cetabllahod is Cleveland is 1902. The ell ie oroohod tom fin need. A plant using o advont to extract oil fro* flax food* eaja. eartar or other baane and aoods has recently bow 1 stalled. EEHUSATED CAST OIL--1939. fho dAffiemltlec wecuatnrad is procuring Tung Bat Cdl fro* China boeouoo of China*** Japaneee var troublaa eauaod Inerlsan varaiah aaaafaoturare to develop a aubatituto# Xt vu fosad that Ccator Oil amid bo treated resulting In aa oil vhiefc ia aoao reepecte ia superior to Tunc Cdl* Tha Shenda-tflllljtfg Co. contributed noch to thla developscat. USSEED ilRAL cams KOJ--1902. AO aty-profeet fTc* th* crushing of flax aaad. the Germany la a largo preduov cf lift* atod Kail# a 0017 hO1 aaad oattla feed. SULPHATE WOOD TUOT3TOHE--1936. Crude seed iulphate tarpontlna roaulting tom paper-making prooaaa if carefully raflnad Into a Tory high quality of adrat* - TXB CABS--I87IU fha manufacture of tin eana sms atartod la a cull plant at Cleveland in 187U. Baalislng tha ecnawar'a dartre to raelaoa a can to protect tha aentwta far future mao. a patent vu obtained on a opoaial daelpt in IfiTT* Tho Tin Qam Department grm rapidly and ia 1921 tha namfaeture vaa traao* forrad to Chiaago to a greatly oapanriad up-to-date plant of great capacity. Shortage of tia plate during World War IX brought about Bi--amifactoro of vary eatUfactory eana vltfe a fibre bofe. KunfMtur* of lithographed eana vu begun ia 19$1 A naf plant vaa aatabliahad at Habbard. Ghlo ia that year, edacity of both Chicago and Hubbard plant* ia nov 500*000 a 0007-SWp 000004836 MtSlASOL, DETOOWOT A C<SC AbortteclmM end fifty trained hn> liti end an elnost equal awber of trained laboratory end field teahirlirtina ere aonetaah1* ly oiployed In the testing < me notarial** eentrolllnf namfactariag prnneeeesy the per* feasnuM of ell fnmilee end the ilefelepeeat of new pred*ta ill fastery operations ere xndar strict eontrel ty saporM te laser* that finished protests sceply fully with Shveh* Villlane standards Thle veeh results la essy mm yrodaste end tetter methods* than aintsialng the leading position Sftmlndfilllanr Protests ooaapy* Each product is designed te he the highest quality for the see ia* tended end it offered to girt the oonsunr the Tesy test Tala sad eatlsfastlsn far the indlvlteal requirement* Spseisl laboratories ere devoting researth to painty varnish* synthetic resins* dla* dzy colors and shsniasl prsdnate* Fellow* shipe end scholarships are maintained la several colleges* The laboratories are constantly experimenting with use not aateriale ae they appear on the nerkst* lav squlpMat end assn* factoring proeosssa ere thoroughly lavestlgstod* Extensive poeure tests of finished produsts are earrled on in the field at toetlng stations in fieride and at otbar paints* New rsqulrneats ere constantly revealed ty salsa representstives and such problems ere iaetedlataly referred to the labonttorlsa for solution* (13) \ \. 0007-SWP-000004837 ixsransi cm COT COLOR Sa&xt Card Trm tha bag!faring of tha Co^ wwy attort has ^ma oad* to prooont S4* Protect* to tha publia olth eanprohniira# tntfeful adrartlaiag* Booh proteat la illuatratad with attraetira dlaplay ilcni, color ur4is and literature deaeriblag lit uoo ftoadMy lip^i Bwapopor* --gislnao* coring pictures* and radio art used to tha follast extant to kaop tha M aoat Were tho public# la tutstaadlng feature la tho faint and Color stylo Quite*- first iaaatd la 19fco# tho Stylo Quids M- bodias a sothcd sn tlroly nav la tha in* duatiy shaving Mr* ahraio pietvas of ttyla Osids first Color Card finished palntad - 1073 tailors or iatarlors sad of hoaas# Ihooo pioturos gist tba hot# dinar s aaah battar Cc^aidte eopprahaialoo of tha result# to bo obtaiaod than ia peaalbla fraa a stall tolar ship* Up to 1952 there hast boon Lvf issues of tho j Stylo Ouldt including 225*000 copies# Alta* tharo hart bom thraa iaauat of tho Stylo Quids ConpoBloB starting in 1950* a total of 55*000 sepias* (21.) 0007-SWP-000004838 rarmao awniic n*rci Vsoa tha vary betfrains cf U) tntlntM %% vaa fait that prlnttre and Vs* aaklnf of naplt cirda and UWitun oU te twt aatiafaotcrtly ecr.troliod i a Coa^yawd plant* Ba-^imiag in a Mil ry in a littla ram ID a If feat* Bob Joiner vu eotpMltor and pr*an atalotad by Toa Spai| print devil* tbar had Wao or fwa* mail fonta f typa and a rlakety foot paver prtaa* Bafwra vary lad ta Oardaa pruiM vera buupfct tad 1676 it toad viz am aad a bqr to baodla the berk* And o tha <tapartmnt grtv rapidly* NMd of tho tarty litaratcra ivauad wav awry avadltaUo dad lurpawd that of aoapatltora 1a tha Imtotiy> Zn 1951 tha vhola printlnc and a--iiTIrj dopartimst aovad to aaah iargtr puartaapo in Kolt rflaatad, fhfto ptat oonpiw 7D*C00 foot ed floor pooot 10 -*odam hlpfi ppaod ptw--j oop* ploaitad by cutting aachina* and other odjaad* tha paint* Inf af afaoato 1* dona tqr raUar-oaatlag and yaylng ta tha ostmt cf tpproy*taly UOC,CCQ.OOO odor atdpa too 16*000,000 aalor evd par yr# Approaching 100t000f000 3tha7t aro pro * daaad aaeh yvar* AH thlo void la haadlad tqr a otatt of cfpMl* aa&aly 250 paopla* <65) V 0007-SWP-000004839 wowji win miff* The single in tti grevd is not its plant*, warehouses, op laberatcriee* It la, and ftlmjn dll be, it* mm and obu Shordn^HIH--' reputation for quality and service, as veil as Its prs sonant position in the paint Industry, is the result of over 06 rears of tireless effort expended by cur anplcQrees* In a oonpeay as large as Sherdn-Williana, it say be difficult to Tisualiis readily idty yuur Job is especially Important and hov it is related to the thousands of other Jobs In ths Ceopaay) but It is ths onbined sfforts of thousands of esployeoo raspen* aiblo for rosearoh, uamfneturing, warehousing, and falling tf our products--for the thousands of relatsd activities that sake possible s --euth working, suooaeeful operation. Genuine prlds In a Job--in produote they helped mbs--la their etnpany--nd the things their oor^my stood for, developed sa enthuaiasn or spirit which raadt Sherwin-fc'llllans what it is tsday. Progress and suoeaes of a eenpany is founded an this spirit in ths hearts of mm and wonsn* Zt sake* not only ths sayny sun* eessful, but, dots important, it offers opportunity d toesess to individual saployess ' Just because ShendJi-Willlsas Is big doesn't nsoa that an ea* ployee iH got loot In it* Fortunately, noat factory, office, and aaloe unite are snail enough so that you and your Job are given careful individual attention and consideration. HTiiLTC R rPfraraiUTT Too, as an *doyos, have probably al* ready found that to your friends and neighbors you era Sherds* ViUirts. Whether you are a factory worker, a supervisor, a Junior office clerk, a dsjsHnont head, a sales representative or a aanager, yorr job Is Important and your duties are a vital part of the crganiaaticn. Faint ecnsiaers are always seeking adries and halpfttl suggag* tlons. If you are net sure you know the snsser to m inquixy, i <*) \ 0007-SWP `000004840 ta't bNltati te HXi "I fen't knM| but Z will find out nd let you know41* Tor answers to eueh quastim email your am** leer or refer the l&dlvlfeal to the neareet Tttinnrtn wmiiaa dealer or branch. Creating and aalatalning cuatoner-goodri 11 la a responsibility none of us ean evade--an or off the job. Store la a let c par* acral satisfaction in the fact that people va knee regard eaoh ef ua as a source of all irferratien regarding Shcndn-VlHlana and all Ph^rwln-Wlllians products* After all* the final object la a satisfied censuner. If the ccnsuner la net satlafled ve cannot hare a happy, eontented fanily of onployeaa. QPPCftTOSITr - Shewin-ViUiane la growing and branching out into new fields* This, plat personnel changes* advaneanonta. and retlrvtmta opera new opportunities for those eenpetest to take advantage of then. '/ bollere in progressive advancvisnt of eapeble employees who look upon Shonriird.'iUiana aa a career* Zn the crgudaetlea are many younger non of greet preodae carrying the M ef the active work. In The Shenrln^Williana Co. end Affiliated Ccnpaa* lea there are over l|OQO managerial and suparviacej poaitlene* Vacancies frequently arise and new positions are being eenstast* ly oroated* These are usually filled by promoting younger nan* bers of the Staff to theeo broader opportunities. Moat of the officials have risen fron the ranks to thair preaent high paid* tiens In this nay. Only rarely dots an outsider Jala the organ* isation in one of the* higher positions. This la stun am special skill or knowledge is required beyond that poseeased by *<r available nether of the staff. Thore is every opportunity for any deserving young person of average Intelligence to rise to a ]iifi poaitien by appliestien and atady mouraged by devetiSB to Aity. To those who arc industrious and have ability the Cm pasy offers opportunity end advancement* (IT) \v\ 0007-SWP-000004841 By fulfilling tha raquir--Bta tad ObUgitloaa * your pro* 1 fMltlai you ahr But | hart But IB tekag for btM job* Ths aaployss gM idraaMi if osoally ths mm At not only doss hi* mb aaalgSMBi mU bat bM Ukm m estiva lataraat la tha verb at other* la hi* igurtMrt sad la tha Caspar m a vhola* rct|gff U Qagiar U bow t* tb Km it l>Mf ii la* portun vu.ua placed on oay Job 1* the nwrtty it offu*s Every Job has sots risk# bat th* Job* valaad highsat art vlth thoaa sempanisa ho through ths yoara hava prevsa that* jota bars curity--occtimou* mpXojmm% la good Haas and bad* Ccntlaaoua wplaymsnt,ls olwsly linksd with tha rl*a sad full la baslnaas nbat* 2f boslaaa* Auotostaa aatorlally than ait ba iota fluctuation la tha anchor of asploysM* tha SharulxHilUlans Co* aad tha AfflllitH CoBpanlaa* ban am ovar 15*500 Mplayasa* Siaas tha batfwring and op ta Daoaibor Jl* 1552# 2,177 m aad waa hat* carved far 25 years* l*it35 of thMa art atill active la tha bo*laaa*| d3 bats aarvad for 50 yaart - 10 art still aetlva* This loo* service wort is.tapglbla svidMoe of tha cordial wlittss afieUtihgvbstadW tha Cdnpaqr aad plnys-- aloaa tha btglaBijig* Ob r--oMng 15 years of aervloa aaoh uplayw raoelvoa a flat gold Batch sd a lccg-eorrlca certificate as a tafcm of ths ugwg*s spproaUtlon* Practically all of tha officers aad bm la highest paaltlaB* hart vorfcad up tvm tha bottoaf tha*# tha baaiaasa is gnidad tgr leaf Mpsrisaoa* cgyswamai - ShsnriadflUlaae pays bsm and salsriM la 21m idth acBparabis verb 1b other aoapanlas of ths ism tjpa this is good businsss boaaos# it Inourso that vs sootiasa ta sttsasb high-grada si^loyaM* 0007-SWP-000004842 fha oncost of yon pay Shook is not tho fiU MBi of yon pay* Part of yoor oondac* bar# bon Mamtod nd sot mUi or your bohalf* Those dodustlcns aro oithn by (Iwtt--at n* quirmnt or it your reqnart for i spoeiflo pmyooo* Additional mpoMti you mmIto is la tho w bonaflt* paid for by 9hrvlaVllliaa** Tho Cnpany --has substantial plants oror yoor pay shook to --intaii thaoo bnoflt pins for you* A formal d--oriptlon of thooo plana fdiaoi LTrt riBrnmcg - All onplayooo aftar thros Maths* oorvloe with Sharvln4tfiiu*tt in eoforod by a droop Ufa Xnsannoo Policy la tho anouat of Tho soot of this plan is homo mtiroly by Shenfin-WUlian** Karo lasuranot ny bo purohasod by a^lqyo at my loo ratoo* this yrtfroa has bon o^lalaod noro folly is a oOptrato booklet* X^TTOgW P1AH - This providse for aoml retlmnt at as 6$ or oariior oa&r certain osaditlen* Benefits aro poyoblo for Ufa* This pin oapplnnta tho Fodorol taoial Seeurlty progm* Tho ooot is boms entirely by Tho ShmlxHflllins 0e*, all esployoce bslag oororod without oontrlboUn* A booklet is oridliblt nplain^nf tho pin la detail* HosiTOUzmcs aitd JCDioa sana - mism are larft e&ooea* sherulR^llliano has sado arallable payroll doduotin droop Hospital tad Hadltal Berrios* HEALTH AHP HAfETT - Shcrvln-kllllses om tho yoars has sod* stantiy lapreTod verklae oonditlons ia n offart to redoes hoalth and aafoty haoards* tray job ia Bbwwiodttllian is safo-fuardod la onry roasonahU way* but year portoaal oaro ad affort it noeessary to promt aishapo agd possible aaddonts* (a?) \\\ 0007-SWP-000004843 CAflflUIAS Nhiri else of eepleyoo iwupi Pnit urtttfU faeilitieeTre maintained* These art subsidised by tbs rnjiinj ,<* provide good vholeteme food aennrml nelly* QgLOlB [TFRCHMH3 aployees ayr purchase for their ca us* any ShfcndiHrfilUaj-- product# and sundry items aald by Ccugmay brunches# at prices substantially bales retail* CREDIT UWICH9 - Under the occtrol of Federal or State leS| nany salts of obmdmdrtTHa--1 o^leyae* belong to credit unions* These are actually banks* providing a safe nrpnl m ' tion in vhich to sots money and a ocnralt acures fcr VAQATI0R8 - Sheiedn-Williaas yean ago set up a plan Insisting that oaployees taka vacations* After one year1* sarviss aplcye* ee ara eligible for one vtek motion ulth pay* This iairriaia sith additional aortlee to throe seeks1 vacation with pay* BMPga; ACTCTITIa - flheniin-Williame is rosy glad is assist in athletic at aooial eetirlties priotlhg employee health and recreation and a eplxlt of good spertinanaMp* DISABILITT BTW7IT PUBS hr regular peroneal full time factory enployoo and the hocrly payroll* a method is in f to eovpnoate nployaec with liberal bnefite doing lllnani 00} \ 0007-SWP-000004844 TIB 9TQ8X. Cf ms msi or 9a.sMiHmaiLZAm This fascinating story should Isspirs the*# sating Into tbs organisation that hwa la a> company fov&dad and earrlsd lor* ward by nan who began aarly and nada full uaa of tha cppartani* tiss affartd* Tha Shar*ln-*filliama Co* waa atartad la 1866 Mhai Hay A* 9h:ndn# than 2h ysars old* iawsatad hia eatings of |2fQQ0 joining ftvaa Durisan and O* o* Griswold la partnership under tha nano of Ti i--ii Dostum A Ccrpaay* thay sold whits load* 11a* seed dlf turptHia* wniahan, slen glass* brushes and painters' supplies* (Gians waa bongit fToa Day VUliaaa 4 Co# of Entf Olio). la 106? Nr* A* T Gabem waa aMttad into tha partnership* H. 4. Shendn 1666 Tha original of this Tmuaa JXmhan Co* priea liat is In tha Historical Collection# Note ShcsKln's and fcrfeaa'e cants* Trunan Donhaa A Co#'* bualnsaa progressed satisfactorily* but Is 1870 Hr* Sunhsa and Nr* Qriawold hasia especially Is* taraatad in tha oannfectars of llnaaad ell* Up* Sharwin fait thatlw saufseture of point effarcd brooder oppartsaitiaa for auaeasa and it was dseldsd to dissolve tha partasnhlp* Mr* Dunhat and Nr* Griswold task tha ell business, Nr* Shendn and !fr* Osborn tha paint dapartsMBt* (31) 0007-SWP-000004845 At the ism tine* nr* F P* Vllllme ooneludod that tha Day* Williams A Co* glass tmainsos ould not preside sufficiently for his future* to ho disposed of his share of ths oaapeny* Baring teioan each ether favorably* Nr* Sherein sad Nr* . Williams got together and in February* 1870 foreed ths eopert* nrrship Shcnda Williams A Co* to asnufsetoro sad soil paints* Mr* Shenrtn had the idsa that ho personally sat taiow all about ths predicts offered* to quote his an sards of 1916 *1 kspt is Bind ths basely motto, *Vhst is sorth doing* is worth doing soil* * I began by establishing a thoreegi offios system* Then, la order to loan ell I eeold about the goods sad at tha seat time systematise the care end arrangoaent cf thee* X fro* quontly put os old olothoe end verted Hie a pertor* X epsaad . packages end socaained their contents* found shat they vsrs hr and how used* oospered eoeta* id orenings studied all the books and catalogs X scold find which in any wqr referred ts these motorlsls* While doing these things* X was training ear atpleyses in systm* good order* end eleenlinees oreryohero about the establishment*" (32) \ \ 0007-SWP *00000484 1366* Shoruia-VlUiAS 4 Co* first store at 118 Superior Street* Clevalad Tha first plac of business via ths modest store at 218 Superior Street* At thla location they continued to tell the paint notorial* u offered by Truman Dunhaa & fiipanji From this nodest beginning haa green the reaartable chain of 000 brandies of which the fallowing is a good Ulastratlen* One of the prcst 600 trashes of Sbenda-VUUaao and lfflllatod Companies (33) 0007-SWP-000004847 ?lr Shtrwin vu tho Prosidont and aetiTo hoad until 1909 whan b boecio Chatman of tho Beard of Qirootors# Ha wu try fair and Just to all mployoos* had sura bosinoos judgaont* was tary thorough and so f*rsooing la tho astabllahaoat of tho Caspaiy pollcioo that tUa principles laid down by tho founders art still guiding tho taslnoss* dt following those polisita tho Caipsty attained tha positioo of undlaputod loadsr of tha Industry* With this goto a groat raspcmaibility* ill products ara honestly represented and tha 3hondn4fllllama nano indlaata* tho highest dagraa of quality dependability* Every affort is nada to psnteaga tha products la convenient eontainors and to placa that where tha public eaa proeyre than roost readily* It la up to young net now in tho erganisatim to ean7 on this good work started by Mr* Shenda and eontlaaod by so naqr fino nan of tho office, tales* and faotosy staff ainoa thn* Tha trua courso sat by hist and followed all theaa years iri.ll surol7 keep Tha Sherwin-William Co* la a loading pooltion in tho Paint, Vanish aad Lacquer Industry* (3b) \ \ 0007-SWP-000004848 tfr* Killian* was Viet President* Ha possessed maj rare tad lorable qualities* He vat forceful and enthusiastic la everythins he undertook in business* Be mi ecngealal end lovable ea friend* He worked very olosely with the factory *m$ always particu larly interoetod in. production and in the operation of the planto* When the business wee nailer he m ry eleee to the workers in the ranks* Ha worksd hare and there in the offies or factory also, doing the purchasing* tolling goods* and always lending a hand* Be was very moh liked by all the workaca and waa always regarded aa a trua friend and vise counselor* He gave aueh attention to the sales* particularly to the railwaya* He was e good alxor and the type who always exert* ed a good and wholesome influenoe on those who were fortunate enough to seat bin* 05) 0007-SWP-000004849 Mr. ?snn va the Treasurer* later becoming Vies President* More than any other one person* he was responsible for the sound financial policy end eeeomtlAg eethode eg the Coqpasgr* In 167C Mr. Tenn ires engaged as bookkeeper end in 1600 be* cane a partner* This close cooperation of the three founder* of the business sentimed as long ss they lived* .`race and quiet reigned in those early days* There vere no typewriters (neehanical or fetinlne)* no telephones* no tabolet* Inc machines or ob'us* mechanical devices to distort the qniet* The entire staff consisted of 13 non end boys* Nov the entire staff includes lh*000 son end venot* (36) 0007-SWP-000004850 Starting with a capital of |1*5,0C0 la 1370# Ola CaiwUa has grown to now have a capital and surplus of over $90(000,000* The volrae of business now transacted it nora than 300 tiaas at groat at it was tha first year* This growth bat bam die to Aicoatinuity of good asnagmmt* In tba 6 .yaars tinea the beginning, the Company haa had only four presidents--Mr* fJhervin, Hr* Cottinghan, Mr* Martin each holding tha offiea for about 2$ pears and now Mr* Stands! at Prosidast is guiding the business* Tha tueeast of tha butlnatt hat been based upon the eound principles started by tha founders and oontinued in the verb of many capable lndivldials In tha offices, salat dspertaent, and factory tinea that tins* Free tha beginning it hat been tha fundmmtal policy of tha Company to carefully select am and veaea for each individual job and to aaa that the ditties of each position are thoroughly understood* Than to allow the individual to work out these duties in ds on way with full responsibility for tho rosulto* Inminarablo successful nen and w<nen have risen to high positions throuch nakiiig tho Toot of their opportunities* Karlt hat bom ..tha only r*,ulreTent for advmnemant* Application, willingness to leem and hard work have invariably brought sucesea* Tha field is unlirdted to those who apply theruelves fully* Practically all positions of lapertane# in tha Caapaay today are hold by non who worked their way up fren tha bottom by applyi:% thens elves to their duties* This policy has brought together an organisation of men and veaen of tha highest nsllhir and anyone is fortunate to bcease associated with such people* These conditiens have brought about a fins spirit aacng all and many close and lasting friendships have resulted* (37) v\ 0007-SWP-000004851 1873 - First Float Clotoload* Botoooi Cuyahoga IUtot and Obis Gml Fraoonb Clorolond Float oooapiM OMO iltO Sbonda VlUlmo It Cd tttorod Into tho annfoetaro of point In 1873 vhm m old cooper ohcp on tho sits of tho pmooot Clcrolond Float vu bcu^it trm tho ttoadord Oil Com^ A 11 onglao a& bailor and cm tooo&dphofid otooo aUl* a putty ehooor and mixor mro Installed* ftm this wadogt itarl| ploo lag book Into tho burlnoos aaeh of tho ooralnc>i tho plhats bars grooa until now thoro tro 38 factories la lerth and tooth lawrlaa oith OTr 700 buildings# aqulppod vith tho noot nodaim point* oamlofe* laoqaor and short oil --Unf naohliwry* 19U? Chicago Float 100 loros 180 Bonding t$$00 Bvlopooo (38) \. 0007-SWP-000004852 Zb the first 7ar of operation# this little la Ossa* land predated fmo 83 fosBola* k50#C00 lbs* of til puts paint equal t* about 35*000 gtllma* Tbs ctertwsd eepeelty ef tbs Company** way paint factories earn no* ton sot this Mb paiot la about an boor and a half* At ths mbs tine* sawtllary plaats ore protelag ths prlaery raw materials and pastegss required far this nount of finished produet* Nr* Sherwia was ths setiwe manager of ths businsts until 1896 at which tins ths Corapsny had grow to bs a national eonaora ds- ing a rolune of buslnssj four tines as nodi as Mb started* Zb IfipB fesling ths nssd to rollers hlnself of sobs af ths details# bo appointed Nr* Kaltor n Cottinghas as choral aaaacsr* Kr Sharwia continued as Prssidsnt uatil -1909 ten bs bosons Chair* aaa of ths Board of Stratton* Mr* Coitistfiai bad prow his ability to ha&dls large affair* through ths sueosaa of ths Canadian buslaass slass 1695* Sis bualnsoa oarssr started la 1661 at ths ago of 1$ whan he bsssas s elerk la s barters store la fetarboro* Qataris* In 166? he. started in business for hinsslf in Montreal --^<"g palate# war* pishes* solars end painters* supplies* Zb 1896 he sbtainsd ths aceosy for Sherwla^'lUlams froduete 1b Cansda and la 169$ late* ad Mr* Shsrwin to aatablidi a Sberwia-ttllllaas faatory in Wontrail * Nr* Cottinghas was s great builder* and building ca ths sosad foundation laid down by ths Shorwia^llllsas fminnars. he astab* UahSd Miy additional paint plants and faoterlas fir ths pre teUsn of winiwy anterlsls suoh as lissssd ail# shits Isad# loaded sine# lithopoos# ohssisal protets* He dsrslsped my wide distributing facilities# establishing warehouses thrtigb- out ths entire eountxy* This gpansicn is reeordsd ia ths ghrwii1 logloal history appearing on fallowing pages* Of) V 0007-SWP-000004853 Mr* Ceitlnghaa nr an inspiring leader, a great organ!aar and administrator of the boslnooo# keeping la alooo touch idtb all datalla* Ho vaa a magnificent and djaeale ipeaker and a try good writer* The aCodo of Prinoiplee* and any aoaaagoo through tho Company* nagaaino expreeoed oaay good tboaghte la dear, forceful language* Ho vaa vary inter# tod In good adrortlalng and Initiated aaay rueeeetful aaloo oampalgna* At a aaloo loader ho vaa aaooad to nono* Soring tho 3$ year* of hia astir# naagesent tha Ooopany beeaae Integrated through tho wmfaetaro of aaay baalo rev Materials* Under hie active mnagasset tho baolnooo grow to bo 2$ tlaeo ao great as when ha took it op* He banio Provident In 19C9, also eaeased the office of Chalma of tha board of Sire#* ton in 1916 and retired to Ingland la 198t# Hr* Ooorgo A* Martin aueooodlag his aa President* W \,\ 0007-SWP-000004854 Mr, Orbin' business career bogan in 1677 it tho ego of 12 when ho vas oaployed as messenger la tho Chioege stoekyards* Fra* 1880 to 1887 ho vu occupied in soiling reilwey ear trlas for tho Union Broos Manufacturing Company* Chieego* At thot tins ho became intorostod In point manufacture ond for tho ncct thro# years ho vu la buslnass for hlasslf* monufooturing points--particularly for railway use* Bo sold this buslnsss* caning to Tho Sharvinmillioas Co* in 1890 os Snporintsndsnt of tho Chieogo Plant* In 1896 ho woo made Monogor of tho Western Bistrict ond in 1901 also eaaunod tho offico of Oonorol Trodo Solos Manager cf tho ontir# business Kith headquarters at dorolond* In 19C0 ho hoeoao Monogor of tho AtnlfUiy Dopartaont manufacturing linsood oil* loadod sine* ond other prodiots* Ho nos appdntod Vico Preaidant in 1916 and in 1921 became General Manager of tho Company ond President in 1922* (la) 0007-SWP-000004855 ni npid growth of the begin--a --ntlwd u Ah Itotla gar* particular attention to manufacturing ftnlltUii ew'u.^wg plonta established la Sooth America* Ho woo tt motive and traveled smethlng orer liOOjOOO miles by plane* Ho bmugtil la* to the organisation the Affiliated Germanise* Ho wo the active Manager until 19bo vhaa ho became Choiiwoa of tho Board of Mr-- ten* Dozing hlo ediinistrmtion* tho bnolnooo grwr to bo throo tines ao groat ao vhm ha took it op* Ho was a groat load--* a very food Judge of a-- oad aany prpoaut t&^fllfht officials were hlo personal appdnteonta* Hlo pelideo vox's progressive* hlo accgryllaha--to trca--doao* for yuan ho vao considered tho loan of tho paint industry* Zb 19t0 Kr* Arthur V* 3toudol boeomo Presldwit* Hlo connection with Tho Sherwln-Uilliaao Co* datoo trm 1908 don ho vao wgili od as aa office bey In tho Clorolaad offloo of tho Horfeh Csatral District. Ho'advanced rapidly and in 1916 bo--ao nanagor of saloo of dry colors and ebmieals at Chicago* later being troneforrod to Cleveland in 1917 and Now Terk la 1918.1a this acw capacity* 3r.turning to Cleveland in 1923 as Assistant to tho freoldaxt* ho boeaao a 7ico President of tho Co^aay la 1930 and o Dlroctcr la 1936* Hr* Stcudel has always boon tapoolally interested la axtandlng tho diotributing faculties and la tho introduetioa of aov products* Since ho boeaao President la l$t|0 tho baolaooo has more than trebled* until tho present volume is wore then 800 tiaoo greater than la 1866 whoa Mr* Shervia started it* 'i ih2) V 0007-SWP-000004856 Keny other net in tho aanagsnt Stater? and eeleo staff have eentribute* greatly to tho growth of tho business--the noot outstanding of shot aroi Hr* H* D* Whittlesey oontrlbotod iots to tho devalspaant of ealesncn and aaloo leadership than any other eno in tho gales orsmliatloiu lie Joined tho C<npany in Cleveland in 1867 aa an ordtr clerk at the ago of 16* Advancing rapidly ha boeme manager of tho Atlantic Coast District in 1900* Xe was called beck to Clovoland in 1917 as Managing Dlroetcr of gslw became a Vies President and Direetor in 1919* Ho eontimed to be active in sale* wanacement mill 1936 when ho waa wade Hut Vico Preeident and Executive for tho Affiliated Cowherdee* Though ho retired fren active service in Hovaabor^ l$kl$ he ia still a Vies President and e Director of the Company* Hr* C* H* Linperly'a experience has been in the advertising end sales flold* After attending Willi ana College he Joined the Company in 1907 in the Advertising Department* Ha b scans Genet's! Manager of Publicity in 1921 and in 1920 nan appointed Vice President and Director of Sales* Za 191*5 he bsoans e mosber of the Board cf ULrectors* In 1952 he withdrew free active sales nanagmntj devoting his attention tirely to Public Relations* ?!r* L* H* Sehrocdor cent into tho organisation ee Ml offioe boy in 1907 under Mr* Fenn# Treasurer* During hie early yean of enploynant he studied at Cleveland Lew School attaining a legal degree end adaittanoe to the Ghlo Bar* Be enjoyed the oleeest association with Ttr* Fean* Mr* Cottingbse and Mr* ftartla and grew up under their direction* This experience end asking the .tost of '..Is opportunities brought about hie appdntamt ee Treaourer of the Crqunj ia 1922 end his slootlcn as a Director in 1926 end as a Vice President in 19U3* m 0007-SWP-000004857 Nr* F* J* Squires entered the Company's aonluj fm hljfi school in 1913 In ths Knglnesrlng tad Construeti Department of ths Cleveland Plant* Ua continued his edneatlsn studying accounting and ecjaerdal lav at the TM*C*A and Pass School# Except for two years la the nUltaiy ccrvloo dorinf World liar Z he progressed through several dopertaaents la Cleveland# Assistant Manager of Credits la 1932* Continuing la this field until 19U be became Treasurer of the Aone White lead ad Color Works la Detroit* la kervatber# 19b7 be bangs Secretary of The Gherwin-WilUarae Co* Dr* H* Ei V*n Stone was alloyed as a shsnist la tbs Chested Products Departent of Chicago la 1917 after gradiction fra the University of KLohigsa* Ws brought together a organisation of chnsLste i#o developed the nenufaetore of ahnaloal produote* His aotivitiee also Inelude the develepnmt of lacquers# syathetig resin and many of the new produets which are now being aarfcsted successfully* His present office is Vies President sad Director of Special Produets* - -Hr* S* B* Ooolidge# a graduate of tele University# began ae a clerk In the Cleveland Linseed Oil Dept* effiee in 192li* He la now a Flee President end Director of Auxiliaries including lead# linaoed oil# leaded sine# lithopcne end tia on departMit* . *r* B* M* Vsn Clew# Vice President and Director af Plgaent# Chemical# and Color Division was employed March 19# 1919 la the Industrial Sales Department at Hevark# B* J* He is a graduate of Prineetcn Uni erslty* attaining a B*9* Degree la 1917* Ha served as ta nsiga ia the Havy in World Kar Z* Za Horanbor# 1919 ha beeaae a representative in the P 0 & C Deparbunt# booa ing General Manager of the department in 19Uu Hie suocese in handling this very inpartant division of the tmslnesa brought hia sppointnont to hie present position in Deeamber# 1951* (hk) \V 0007-SWP-000004858 Nr* 1* H* Bor* bNM a olatfe in tho Adrartiaiag PayarlMut la 191Z aftar gradoatlcn froa high ached* fe aenttsasd la s- sdneatienal couraaa* Ha sarrad la Salas Pjoactian, an a Tradt Salas trritci7# and latsr u Miaagar of tha Glottlaad Slrlaian* Za farmery* 151(3 ha btoaaa Qanaral fanagar of Trad* Salas badaaas at tha Conpaay* Za 15t|6 ha was appointed fagiml Oiraetor of forth Cantral Baglaa* This brought Ma tha appoint* uct as 01raat9 of Salaa la Juno* 1952* Tha foragaing atory cf tfca growth of tha Shanda^tlll--a Cs* iUuatratas tha fina opportunity oflarad to tvaryons baeonUg aaaoolatad with tha Cowpany* Than is a field aids apaa tor s auocaaafol earaar to thooa capable. It otfars a soopo tor all talAto and a sort raward for ability and ooBSOiaatdoos offart* Prograss in tha organisation is sura to sens frm slots appllaa* tlon to dittos* lharo art lamrambla aTwpplaa of mm in hi^i positions bacaoaa thoy aids tha most of ths igipffrimlUhi offsrsd* V. H* cotttjghan lather - 1906 \\ 0007-SWP-000004859 GD7U3B 9 &OTG0 9 THE 33'TMMOU111 COM* Z too* of bo say of dudsiag the future tat ta PMt.' Patriot Hasy Speech la Tlrgi&U CeBratton* 171$ 1866--Story A. Sheada entered the point bnslnsee la pastas rtilp with Truatn Dunhaa ad 0* 0* Qrisweld uadsr tho nm of Tnaa Punha L Co. at 318 Superter Street* Osvalaad# Ohio* thqr told uholooslo ad retail paints* vanishes* alls# glass and painters1 eupplLw* Bought glass fra tai Vllllas It Co.* Xat* (Ut 1869-- la partasrshlp fonsd Including 1. T Oebcm. Krsotod snail linseed ell vurke* 1870-- Traiea Dosha partnsrshlp dissolved* Dtmhn ad Griswold taking oil tasinasa* 1taring paint* ate.* to 8hernia sad Osborn* ftard F. Vllllms sold at his share of the Saar* Wlllias fc Co.* glass taslnws sod joined Shenda .. ad Osbora In partnership uadsr the mat of Shonda VilUeas 4 Co.* 318 Superior Street* Moved to U6 Superior Streot. Thsjr started with oapltol et U*000* Serene P. Fern ployed a boetaoeper* 1871-- Mr. Sherwla fozned pertnerahip with Hoitax It of Her Jerk to aen&facture vanish la Cltvals&d u&da the naae of ifosphytShendn A Co. 1873--Bega manufacturing points la Cleveland in as sail but3 ding a site of presat Olsveland Plant. First aroar prodietla 83 foolcs* k$0*000 lbs. of Oil Fast# Palat. lew thirtj^eight fheterlss smelly protaso ora one billia pounds. Bw partnership fonsd adalttlng H. B* Qlever. Capital 870*000* (U6) \i V 0007-SWP-000004860 187b--Kamfaeturo of tin mxm bogun* Kd by hand by throo mb and boy* Chisago and Hubbard* Chia plants nor $00 pacplo proAiglng 5C0*CC0 plain and lithographed out . a day* Printing of label* and ooXor oarda bag-- 1a a llttl# roon about 10 x 12 faot* Bob Jolnar expositor and pr--a --a* asslatod bp Tan Spaas prlntor1# davil* TlMy bad tfcros or four aaall font* of typa and a rickatp foot power proas* Hew 27$ paoplo occupy 70flC0 square foot of floor spaeo la Borth OlaatAd--18 nodarn hlgh-opood praaaao auppl--oatod by other oqulpaant* 1877--Oarnlepod a aaw grinding alll* Hr* Qlorur'a interact* absorbed* Vareheuao established la Chisago 187$* 1080-^9* F* fans adalttad Into partnarahip* Bogan aanufaoturo of SWP Outaido Eouao Paint* J 0* Baardaloo --ployed* Bought land on Canal Street* Cleveland* for effloo and warehouse* 1882--ftorad effiee and warehouse to aw hrtliMng on Canal 8treat* turned ever all retail and looal buainaoo to A* I# Oobora and A* Sherwood who cp--ed rata&l atm on 8--a-- Stmt* Ooborn ratirod txm Sharvin Vll 11m A Co* parteanhifo 16&--Partnership dissolved and tha Shendn^miians Co* An* corporate* July 18* lMb* Capital 9300*000* taplepad Or* Porop Bap--Wj Fh. 0* of N* Z* T* 8o far aa la las-- first ehoalat la tha paint indnatfy* Blaaotrooa flro daotropod --eh of Cleveland plant* law and oalargod building and equipment provided i--edlately* 1886--Capital Ineraaaod to #ltfJ0*000* 1087--SatabULahed law Tort offleo* I* B* Vhlttlasay --played* Employee's Mutual Banaflt Society erganiaad providing laic and daath banaflt pepn--to to anplnyaao* (U?) 0007-SWP-000004861 1888--Sagan wanttfact\af la Chioaco nadar mm riliti Paint Co* in a factory bought frm the Ibllsaa C^say* 1M9--Dieocntinaad Hurphy-Shewin A Co* partnership armagoMato* Capital $5CO*OQO* 1890-- George A* Martin araployed At Superintendent of Calsnei Paint Co* Organised ShcndjHfilliaM Transit Co** ptsrehaalag Oteaasr Lindsay for transportation of luaber for boxes and latar tor flaxseed* Ths Ca^eny pasood ths 1*000*000 sarkin sales* 1891-- Fira t retail breach--Athertcn Paint Co** Worcester* Mui* 1092--Canadian Agency lot to Valter H Cottlngbaa* Capital la- eroaaod to I750*000* 1893--Organised Clareland Bear Go** nanofaetare of vood boxes* 189$--The Valter 8* Cottlngbaa Co** ltd* sod Cottlngbaa Tamiah Co* orsaniaod to nanofaetore Shenda-tHlllane Products and Pratt A Lanbert tamiaheo in Montreal* Pint as# if Cerrer-the-Larth" design for roeMay signs and posters* Adopted as trade-nark la 190$ dl eplaclng entirely ths Chaaelecn trade-nark vfclah had been need prior to this tiao 1897--Established varehcaise at Philadelphia* Advertising end anpllng doparbeent norod to wall larger foarters is aav building on Xlehlgan Street* Oospleto lsnehrocn faoilities provided for Cleveland aplsyooe* applying Moleeeaft food at loo eestj first Cenpaay Isnthroau The SharviaWUliass Co*ef Canada* Ltd** organised absorbing The Walter 8* Cottinghaa Co** Ltd* and Cottlnghan tarnish Co* m Y \ 0007-SWP-000004862 189$-^ sonplste lint of vsraiebes m Mflafaetvid sad |l m Mm narkst* Valter I* cottlaghM appelated Oounl Manager of Ihs 3h*rwia*JiUiave Ce* Hr*. Martin tai Manager of Vtsfcern BLstrlot* Began issue of The Chastlten* a Comparer nagaaine for eaplojrue**. laXm supsrsedsd hx tbs Shtndn^Olliaa vcrlB, 1095--Began the manufacture of dry color* la Cleveland* 1900-- Paint old Tarnish factory construetod at Istark* H*J* Vawhoose sotablishod at Saa Prunataco* 1901- ^*plt*l Increased to $1*500*000* Hr. Martin appelntad Manager of Trade Solos* 190S--Capital lnersaaad to t2500.000 Linsstd Oil HU1 erect ed at Cleveland* Fomas Club organised in Cleveland* First of tho Many eluba later established saeng the staff* Oet-Tcether-Clnb organised In Claralaad including heeda of departasnts and their first assistants* 1901--Dry Color and Znsootleida plants built is Chicago* Cleveland plant extended* Cpenad branch offlss la London* England. Capital inorcaaad to $1*500*000* Hr* S* P* ViUiaas died* having baas a butinass partnor with Hr* Shsrwln for thirty^thrsa years* Ha vas ueeoedsd by Mr* Cottlnghaa as Ties President* 19Cfc--Purchased nine at Magdalena* Hsu Hsadeo and fisc Odds Smelter at Joplin* Missouri* baginning nssofactura of Leaded Zina* 19Cj>--Purcliassd business of Levis Berger k Sens* Ltd** London* England* Mr* Martin appointed ttansgar of Auadliaries* Adopted "Cow-the-'Urth" design as trels asrfri m \, \ 0007-SWP-000004863 XPOd--Sotabllahad oaoltor at Coffoytillo* tow* Varohono at Daliao* 150?--Diapooad of Iha Stoaaar Mndaay to Xlqoidato Bharvf ViliilU TnMlt Co Cipltll lAfflUld U |6fQQ0|QQ0t X908--doap aasuftotaling due*fat oatabllabod at ClovtXaad* Arthur W# gtoudaX mpioyad* 1505--Mr. Sborvia biwi Chatman of tbo Board of Slraatoro* Xr. Cottlan oppointad Prooldont And Mr* Fon flat frmXtmU laaronod aapltoX to $6*000*000* X910--Parobtood Satrait Vhlto load Vorka faotorr* kbit# load aaanfaotara bain la Chloago* XSU-daU Canadian ftUtriot and Laaia Bargar A Socut* tended* to Shasarf&'tolUlMi Co* of Canada* ltd* Panin pin adoptad. 15X3--Cap!tal latroaaod to OiOO^CCO* A oenloto Xiao of wall paper wa aarkad through gU brnohoo* XPXli--Btartod ChaalooX Prodaoto plant* Chloage* aaaafaaterlag Oyoo and XntamadUtoa* baton# oappliao vara at Xoagor prooonbXo iron Owany an aaoont of nr* XJld--Oonpaiqr oalabrmtod $Ott Taar af Ibo birtitM idtk flfllrtaa Mdln Comntlcn* Hr* Banda dltd at tha ago of It jaara baring davotad $0 jmn to tbo paint bniaaoo* Xa that tlao ho oontrlbutod aora to tbo Inftry tbn nr oao parooo boforo or oinoo* Tbo tend buoiaaoo prtwdploo ho oatabllabad eeniima to gold# Tbo ShorvlaMdXXln* Co** u tha loading ootaMlahnat la this flald* Xr* Cottlaua oaoeoadod hta at Chilian of tbo Board la addltln to ooa* timing aa Trooldont* Hr* Artta baoaaoo Tloo Praaldnt* >, \ \ 0007-SWP- 1917--Pwehaead The Martia-fleneur Co** Chicago* Xnafaetoe of Acetic Aold and IlthopoM --tabllehad at Chicago* Contlmed ontil 1533* Lithopone icoliaud antll If33 Mhan produced vi consolidated with new plant metii At Caffgrills In 1931* Capital lneraaaad to t^^OOOi 3^718--Standard tricolor ad labsl adopted far all S-*f Prefects. 1919-- Purchased Hoslnfvay & Co* plant* Bound Brooks* KJ* Established paint plant at Oakland* 1920-- Porohaasd icu Vhlta Load It Color Vests* Detroit* Ia* Asm duality Paints* Zna* Mr. Pan toileted $0 years of aotiva carries* oentinalnf as Plot Prceidwt and Director. Capital lneraaaad to 160*000,000* Za thla pear tho Coopasy did ito first public financing la tho ' issuing of 115*000*000 of prafarrod atook* Proa this data forward fall publicity baa baas girsi to tha animal finaneial atatnt as ths sals of this prafarrod atoek to thoosnds of ahara heldars aado it a aattor of poblls la. .. taraat* 1921-- Erasted naa tin Can Plant at Chisago* transferring anafactors from Cleveland* Inaaetieida plant araatod at Oakland* Quiek-proecea Vhita Load Oapartunt addod at Chicago* 1922-- Manufacture of laeqaar began in Chisago* Nr* 0* A* Martia appointed Froeldwt* Mr* Cottieghaa baonoa Ohdaaa of tha Beard ef Dlrcetm* 1923-- Tha #100*000 Clab erganiaad fs rapraaantatiToo* TTshor ' ship rcqulrount* numal salao in maos ef #100*000* (SI) \\\ 0007-SWP-000004865 1927**3r* 9* N Fa died ending a 1eng cancr i l^inunr and fid* Pswltet* I* m fit Ida* of fM fannilw ij. having devoted fiftyawn fin te tee bueinaee* 192$--/* c fieerdalea died after raay yeara M Qaaal fivpar* lateedant la charge of naaufaeturo and aa a fldroctcr* Ea contributed rare thaa e&j ether coe paraat t# tha high atandard and quality of S-W paint and varalah pro duet** 1929-- Purcbaaed Tha Lava Brother* Co* plant at Saytra* Chi* and tha /aha Luca* & Co** Xne* at rtinailaljtla ala* tha W* Wo Lavras** A Ce.* Mttebargh* Began aaaofaetero of flynthetia Real*** EatabUahad braaah la larlni City# 1930-- *r* Cottiaghan died after a brilliant oaraar ia vhion ae greatly expanded tha buninaae frat * Cleveland Cmgieiy to a vorld-vld* aetebllahaait* the pnaiitloaid leader la tha Paint*. Teniiah and Lacquer Xadoetiy* Cleveland Headquarter* offina nored to Midland BriMlag) Auguet* 1930* latabliabad paint azad vmxaUh plant ia Hraaaa#Oten* 1931-- Lithopona Oapartmnt norad fra Chicago ta Caffgrille* Bought back eentrdUlng latareat f Tha ShendiHfllliang Co. of Canada* Ltd** for tha parot V* B* 8handa4filli*ai Ca* A eoralet* Una of truehao under Wf ana* pot on tee aaxfcet* 1955^AlUed Research Letoratery aatabliahad at Chirac** Metro politan Audition* Radio Progne atartad and aentianad for 10 ]*in 2$ oontaatant* vlnaar* of $1*000 priae and Metropolitan Opera Company oontraeta* Tbrra other* van Metropolitan contrast#* four von $500 oeholarshlpo* lav varehooae at Vavark Pleat* (52) \ 0007-SWP-000004866 1336--I ITT* addltlm to plant at Dallas* Sulpha* Hood topsitlas and Syntotls Bstla Plant adds* at Chisago* Coosolldatsd aanufaoturp of XbsooUoIOm at laid Brook* dUomtladsg to Chlo^o Xnsaotisld* Plant* 1337--Urgo addition to Chicago to Color Plant to prridolto of Disparted Colors Hr* Whlttlsasy oonplotod SO yoaro of sorties* 1333-HSotabllshad Dahydrmtad Castor Oil plant la Clsralaad* Established Shores Plant at Odthsaoro* 13fcO--established plant at Busnea Aires, Argentina* Introduced Stylo Quids--rovolst&onaij sethods of Ulaotratlag to to pobllo to result* obtained mtk varlooa point finish--* Contlnaod to firs editions to USS* total publisati-- 125*000 --pies* 0* A* Martin o--plstad SO yoaro 1b to Con--ay's aertloo and torn rtial--ai of to Board if Directors, A* k Stoodol on--sling Urn to Pr--it--t* X3*il--Chartoal Products Plant --larged for to protfcioti-- of btalo oh--loala fer Sulfa Drugs, Atabrlao, and o--hl--a pomStft tafcmalvv additions to paint and imld Blasts at Cleveland, Chicago, Bowk and Balias* T7 large --rehouse orootod la Chlo--o* Iw^st fat on to --skat early la to yaar to an Institutional Prod--t, nat --1b rwrtihli oni aaeoptanoo* 131*3--Urge addition to Chisago Tin Can Plant to aomtatsro of flbro-toedlod earn ISUi--Hr* Martin dad at to aga of oigfc^yaaro* Zs his past ing to Zed-try lost a trus fri--4 raforrsd to to --ay ptan as tho "Doan of tho Paint Zndist*7* Plant oatabllshsd at Sao Paulo, Brasil* (53) \.\ 0007-SWP-000004867 lPUg--Faatray OR# Xaaaetlelda# and Wasdodftra# Saif' ttvi VMd Xillor# pul a thi uricst lor |a tala fha Sharwia^mi--g Ca and all Affiliates* Cii^aM --, l&ltsAha Var Poparbwt draftad S4f Caipttj to smtraat and ' 15ii5 anags a ahaUlaedlng plant at Casbandala# 111# fir. M* Vara with a group of 60 S*f mm handlad thin project caw ia( 35 aqoara alias. Diving tha period af operation Mp ' nUliona tf shall*, anti-tank Hints* and baba vara Soaa d^a erar 100 aarlaada of oanmlUon vara aMppad oat. Cparatt aaaaad in Avgast# 1A5 aad tha plant vu Hi-mril ad* tha B*l man ratamad ta thair Xcratr psclttau* During tea var a larga psspsrtton af tha Coapany>a naa* factoring fhollitiaa vara davatad ta nliltaiy naada# fra tha staff 8*756 m aad v aatarad tha nUltaiy aamrloa af vhaa 25 paid tha supraaa saorlflss* Abaat pCf vara volsanad back lata tha Caapaay** t^lsy* IpUS^anstruatloo af now power hsuaa atartad at CMtags* (rai37 increasing eaptdigr* Olbhabora Plant actiraly raaadhl* - ad doubling tha oapaolty* Bound Broth Plant aalargad* Ira-Tona# tha Ua*X lias* Fastroy* Wood It Kero and Bag Bloater aarkatad by Affiliated Canonist thrangh |M7 nd drag stora ahiim* Trad# Salas# Zsdaatilal and OiH* partition* Avtawtlvs and other linos af S4I Prodaata vs* Tivad# again offteing sala af aray dtilian promote sns* pmdad diving tha var* droop lift Xnsaraacs adqptsd sipw fading Enplaysaa Motoal Banoflt Soaiaty spsratiag sinas 1M7* lpii7--Cleveland Cantral District offloa saved ta St* Clair Aram* lev varahooaa araatad for Oaroiand plant* Additional systhstis resin varnish kettle# Zissaod Oil Solrsnt Extras* tion proeaas equipm** installed* Extensive additlcns ta 0007-SWP-000004868 !Ph7-- ftrp Color Doportoanto* Vhito laU aaarfaotvo Chi ecntd) tiaaod o* Chlooto* wilding y4 Cor BN N&N ommX doporkMBt* looorfc luotallod too tjathotlo mia nnli kottloo* Oakland laatallad No Nathati* ynU mraUkkattlao* Loo Angoloo addition to point aamfaoturim aqplpant* factory oatabllahad ot Nodw City* Voo labal dooign adopted Cor SWF and othor produta* Utfc^ graph com Ant uaad Cor oono trado Soloa profeota* Hr* Whittle*ty oo^latad do yaan oC ootin aarviaa* n tlrod* atLU oontlanlnc a* a floo froaldact and DirootNr* Eoglopooa AoUmoat Pin adopfcod Str Sharuia4fillleao Co* ond tho United dtatea Affiliated Caopanieo* this pita ouponodoo tho potato plan la Ccraa clan 1311* Capital Increased to |60#000,000 l&B--flolo* offieo foorod 2Ni tosingtcn to 300 Weot Lak* 8trHt| dentoNB Chicago* Old Chieage bedlar hoaoo ooavortod to mulsh otorogo adding ItOOjOOO gallon# addltloool oopo* city. ta-Clo pat oa tho aorkot la aoo patented circle oool eon* Karaifoetarlag plant oroetod ot ftaloo City* Enlargnnt ond nodanttotto of Sraallto plant ONglortoC l#i$~Property acquired for factory la Atlanta* Oa* Varohoaoa handing oreotcd# loo vanfcoaot building at O&bhobon* txtento addition to plant at Dallst* Texas* Bty-Qlo and fainto Kalntoanoa t CO line added to trade Salt# product#* 1950-3upcr to-Tene put oa tha aarkot* Alkyd nniib kottla inatallad at ffoaork* lav oqnlpMBt for refrigerator and Tonat&oa blind orunol erected at (Moose* femrk* Detroit, and Loo Angcloo* (55) \ 0007-SWP-000004869 2#1--and 9*t5liS *Wtncit *4 tn ns* plant t forth rtaotsd, uhi* 7**X& fsst flssr m cfiu with mu Mdtftn i for ulatti^ jwl-tl-.g *>*4 Taking atrtpl* cards* <75 soplsgsad* ' *UwUrt rirTaliftd fioWy offlaa and tdklLitl fcptfV ud f.nta ipica ncatM ^ Printing cad Stapling Deport* ai* Kmt rt&' aaV.'rUX w*ry\a^s at ciLfcahort* Adttttml rad arterial virdisuss presided at Dajtan* Synth*tU nnttl tattle SMtaUid, totaled prtnS-mkf.sg s*tffMat at Hstroit* addsd taUrcOXar wills ami Met at BoUaa* Installs* Super taaHfen* maufsetarlng oqalpMnt at Oakland* ComrUd litssaUtids riant ta wriiaaa ta stalled tin am asaaflietorljig soatfsteat at tafctard* OcUa U$M4UUooil finished stoat wntmas smnlitsd at flltih* Vara* fenaffisa* aarnfaetartag sndfMt addsd* Installs* wTolpraat for wsaufactariag 8cpr Fedss at mjrtoo* iddsd sqalpnont tm asking lithngnphsd soon at XUfetard* ot&ls* <#) OOOT-SWP-000004870