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V Wfl> Outlook SALES PROGRAM SUCCESSES................................ 5 A new feature to appear in each Outlook edition. Sales Program Successes presents how other NAPA Jobbers have used existing sales programs -- or created their own! -- to more profitably work to their advantage. NEWS AND NEW PRODUCTS.....................................6 Another new feature to appear in each Outlook edition. Read this section to stay "on top" of new product announcements, upcoming sales promotion specials, educational oppor tunities -- all offered by your NAPA Manufacturers. NAPA JOBBER GIVES CUSTOMERS A REAL NIGHT TO REMEMBER................................................ 8 Allen Henderson does it up right and turns Lewisburg, Tennessee into solid NAPA gold. NAPA/ASE MECHANIC OF THEYEAR..................... 10 Time to send in your nominations! NAPA'S 1984 NATIONAL BUSINESS CONFERENCE ............................................................. 12 This year's National Business Conference promises to be the most exciting and infor mative one ever. See you in Dallas! THIS COULD BE THE START OF SOMETHING BIG.........................................................17 How Romero's Service & Supply turned its Car Care Days into an official "Vehicle Awareness Month in New Mexico." RADIO 1984 ................................................................. 20 Radio advertising is an easy and effective way toreach potential customers. Find out how to put it to work for you. DATELINE NAPA.........................................................22 Items of interest to NAPA and its people. ,,.J ' 4 P. 20 NAPA OUTLOOK VOL. 17 NO. 3 Chris McLean, Editor & Director of Communications Published periodically in the interest of NAPA Jobbers, Distribution Centers and Manufac turers across the nation. When notifying us on a change of address, please mention NAPA OUTLOOK and give us the old address along with the new address and zip code. Litho in U.S.A. NAPA HEADQUARTERS 2999 Circle 75 Parkway, Atlanta, Georgia 30339 2 v. /Jr