Document bO48xOJOJZLv43qE3mKMOvGdg
J. 7. Bunn Chicago
C levs lnd S. 3. Coolldge, Jr,
Auxiliaries Research
October 7, 1952 Llthopone
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rni ? r952 A'JX. nr 3. O'*'1
I rod* homo lat night from the Production Club mooting with Ur. Oppeman, Salomon for the du Pont Company, and ho lndloatod that ho hod received a ooey of our broohuro on the uea of lithcpcae in latex omulsion paints from one of hit (customers, but rather than typo the whole broohuro ha had previously as)d mo for a oopy of it. I eent him a co^-y, &nd he forwarded it to their research laboratory with the request that they return the oopy with ooiaoento. Bo told no loot night that they had returned the oopy, and that he would shoe no their oommwats on a confidential basis. At this time I don't know ahat they are, but Mr. Opperman did make some statements to the effOot that he thought that we were taking a more realletio attitude toward lithopono In our ooeitive anproaoh to lte advantages, rather then taking the negative attitude that his oomeasy is taking.
Re further in oated that he had actually lost a asm saoountn because of this negative approaoh. Ba mentioned m* - the Davie Paint Come any in Kansas City - even to naming the pounds of llthopons that they had lost, and also the pounds of titanium bueineee that they felt they wuld lose as a result of lnareaeisg the lithopene content In their tlnte.
I don't know how nany oompanles are ualng lithopono beoauae of the anhas la plaoad on It, but apparently this oas aoooint Is, although the salesmen have told me cm. various oooaslma that earns other accounts appreciated getting tin broohuro, but they hadn't seen fit at that tins to put lithopono in their formula. This, no doubt. Is samsthlng that ee will have to keep pushing, as we een't expect the brochure to da too much.
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C. H. Adame Mineral Products Laboratory
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oei J7H
0007-SWP-043797