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Talk about a flat paint! Here's one made right to your own specifications. Made with Dutch Boy White-Lead and a new companion product, Dutch Boy Lead Mixing Oil.
It's a flat paint that washes perfectly clean after almost unbelievable abuse. We submit in evidence the unretouched photo at the right. This panel was first nailed to the floor outside an office door. For a week a stream of heel and toe traffic poured over it... hundreds of scuffing, scratching, grinding shoes.
Then we smeared it with grease. Stained it with mercurochrome and ink. Streaked it with pencil, crayon and lipstick. Daubed it with shoe blacking.
Soap and water washed a swath right through the middle of it as clean as a
houruTs tooth . . . and without dantage to the paint! (See photograph above.)
Paint that survives a test like this must also be durable. Further proof of its dura bility is its use for sealing and finishing ex terior concrete, stucco and brick. Used in
side on plaster or other porous surfaces it stops suction and hides fire-cracks.
It has all of white lead's characteristic richness, solidity and depth, a finish beau tiful enough for even the finest interiors.
Its high coverage of 800 square feet per gallon, added to its quick mixing and easy spreading, makes it low in first cost while its long wear and easy cleanability make it low in cost per year.
E
NATIONAL LEAD COMPANY
111 Broadway. New York; 116 Oak St.. Buffalo; 900 W. 18th St.. Chicago-, 659 Freeman Are.. Cincinnati; 820 W. Superior Ave.. Cleveland; 722 Chestnut St., St. Louis; 2240 24lh St.. San Francisco; National.Boston Lead Co., 800 Albany St.. Barton; National Lead & Oil Co. ot Penna., 316 Fourth Ave., Pittsburgh; John T. Lewis 4 Bros. Co.. Widoncr Building, Philadelphia.
DUTCH BOY
WHITE-LEAD & LEAD MIXING OIL
16 The MODERN HOSPITAL
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PICK OUT any paint requirement you wish--and this is what you'll find: The flat paint to use is the
one made by combining Dutch Boy
White-Lead ivith Dutch Boy Lead
Mixing Oil!
Is durability a major considera
tion? Here is that exception among
flat paints -- one that is used out
doors as well as in.
Its extensive use on concrete, stucco and brick exteriors is the best possible proof of its great dura bility. It takes all the punishment the elements can give, defying the
Expose a room to the weather? Ridiculous -- everything in it would be ruined. That is, almost everything. One thing wouldn't be harmed at all -- the beautiful Dutch Boy White-Lead and Lead Mixing Oil finish on the walls. This remarkable durable flat paint is just as much at home outdoors as in.
weather year after year.
That sort of service outside gives
you some idea of how it behaves in
side-how it withstands wear and white-lead and lead mixing oil fin
ing: It stops suction and hides fire-
repeated washing. Also, it can be ish has the richness, solidity and cracks; and its high coverage of
washed completely clean even after depth characteristic of lead paints. 800 square feet per gallon, added to
being ink-stained, pencil-marked, It is a finish beautiful enough for its quick mixing and easy spread
grease-smudged or defaced with the finest interiors.
ing, makes it low in first cost while
shoe-blacking and mercurochrome. You will find, too, that a
Other advantages of this im proved flat paint are the follow
its long wear and easy cleanability make it low in cost per year.
NATIONAL LEAD COMPANY
111 Broadway, New York; 116 Oak Si., Buffalo; 900 W. 13th St., Chicago; 6S9 Freeman Ave., Cincinnati; 820 "W, Superior Ave., Cleveland; 722 Chestnut St., St. Louis; 2240 24th St., San Francisco; National-Boston Lead Co., 800 Albany St., Boston; National Lead & Oil Co. of Penna., 316 Fourth Ave., Pittsburgh; John T. Lewis & Bros. Co., Widener Building, Philadelphia.
DUTCH BOY
WHITE-LEAD & LEAD MIXING OIL
16 The MODERN HOSPITAL
A Flat Paint with ALL THE QUALITIES
you read about
Y,OV read about this and
that flat paint, each one fea tured by some particular ad vantage. But here's a "flat"-- made by combining Dutch Boy White-Lead and its com panion product Dutch Boy Lead Mixing Oil--which has all the advantages you read about, plus excellent sealing power.
Because this unusual flat paint seals so well, stopping suction and hiding: fire-cracks, it can be used for all coats on interior plaster. This sealing power is also one of the rea sons for its extensive additional use on concrete, stucco and brick.
Its wide use outdoors on these materials is the best possible proof of its great durability. It takes all
the punishment the elements can give, defying the weather year after year.
That sort of service outside gives you some idea of how it behaves in side--how it stands up under re peated washing and other severe use. Also it can be washed com pletely clean even after being inkstained, pencil-marked, greasesmudged or defaced with shoe blacking and mercurochrome.
Other advantages of Dutch Boy White-Lead and Lead Mixing Oil paint are the following: It has all the richness, solidity and depth characteristic of a white-lead finish --a paint beautiful enough for the finest interiors. It gives high cover age, averaging about 800 square feet per gallon on smooth surfaces. This, added to its quick mixing and easy spreading, makes it low in first cost while its long wear and easy cleanability make it low in cost per year.
NATIONAL LEAD COMPANY
111 Broadway, New York; 116 Oak St-, Buffalo; 900 W. 18th St., Chicago; 659 Freeman Ave.. Cincinnati; 820 W. Superior Are., Cleveland; 722 Chestnot St-, St. Louis; 2240 24th Si., San Francisco; National-Boston Lead Co.. 800 Albany Si., Boston; National Lead & Oil Co. o{ Penna., 316 Fourth Ave,, PitUburgh* John T. Lewi* & Bros. Co., ^Pidener Bldg., Philadelphia.
DUTCH BOY rw'-
WHITE-LEAD-& LEAD MIXING OIL Yf
30 Mvdo
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I
The MODERN HOSPITAL 5
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_L V o MATTER which qualities you're looking for--there's one flat paint in which you'll find them all, the "flat" made by combining Dutch Boy White-Lead with its companion product, Dutch Boy Lead Mixing Oil.
Beauty, for example. It's a paint with all the richness, solidity and depth characteristic of a white-lead finish ... a paint that levels out so smooth that stippling to eliminate brush-marks becomes unnecessary ... a paint that provides a finish fine enough for the finest interior.
Yet durable, too. So durable, in fact, that it is extensively used for sealingand finishing concrete,stucco and brick exteriors. It takes all the -punishment the elements can give, defying the weather year after year.
That sort of sendee outside gives you some idea of how it behaves in side ... how it stands up under re peated washing and other severe use.
Also, it can be washed completely clean even after being ink-stained, pencil-marked, grease-smudged or defaced with shoe-blacking and mercurochrome.
Other advantages of Dutch Boy White-Lead and Lead Mixing Oil paint are the following: It stops suc
tion and bides fire-cracks. It gives high coverage, averaging about 800 square feet per gallon on smooth surfaces. This, added to its quick mixing and easy spreading makes it low in first cost while its long wear and easy cleanahility make it low in cost per year.
DUTCH BOY
WHITE-LEAD & LEAD MIXIMG 0iL
NATIONAL LEAD COMPANY
111 Broadway, New York; 116 Oak Slrret. Buffalo; 900 W. 18tli Street, Chicago; 659 Freeman Avenue, Cincinnati; H20 TT. Superior Avenue, Cleveland; 722 Chestnut Street, St. Louis; 2240 24th Street, San Francisco; National-Doston Lead Co., 800 Albany St., Boston; National Lead & Oil Co. of Pennsylvania, 316 Fourth Av., Pittsburgh; John T, Lewi# h Bro#. Co,, Widcnrr Bldg., Philadelphia."
T7oZ. 46, No. 6, June, 1936
25
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HALING POWER
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What's your idea of the ideal flat paint ? Whateveritis,here'sthepaint that fits it--a "flat" made by com bining Dutch Boy White-Lead with its companion product Dutch Boy Lead Mixing Oil. It has everything!
First of all, it has the high coverage typical of a white-lead "flat." A gallon is good for 800 square feet on smooth plaster.
On top of high coverage it has great durability. So great, in fact, that it is extensively used for paint ing concrete, stucco and brick ex teriors, which it seals as well as fin ishes. It takes all the punishment the elements can give, defying the weather year after year.
That sort of serv ice outside gives you some idea of how it behaves inside ... howitstands up un der repeated wash ingand other severe use. Also, it can be washed completely clean even after being ink-stained, pencil-marked, grease-smudged or defaced with shoe-blacking and mercurochrome.
Other advantages of Dutch Boy White-Lead and Lead Mixing Oil paint are the following: It has all the richness, solidity and depth charac teristic of a white-lead finish--a paint
beautiful enough for the finest inte riors. It has excellent sealing power, stopping suction and hiding firecracks. And its high coverage, added
to its quick mixing and easy spread ing, makes it low in first cost, while its long wear and easy cleanability make it low in cost per year.
DUTCH BOY
WHITE-LEAD & LEAD MIXING OIL
NATIONAL LEAD COMPANY
111 Broadway, New York; 116 Oak Street, Buffalo; 900 W. 13th Street, Chicago; 659 Freeman Arenue. Cincinnati; 1213 West Third Street, Cleveland; 722 Chestnut Street, St. Louis; 2240 24th Street, San Francisco; National-Boston Lead Co., 800 Albany St., Boston; National Lead 6 Oil Co. of Pennsylvania, 316 Fourth Ave., Pittsburgh; John T, Lewis & Bros, Co'., Widener Bldg., Philadelphia.
32 The MODERN HOSPITAL
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READ the titles on those ribbons. Don't they include every qual ity you'd like to find in a flat paint? That's the remarkable feature of the "flat" made by combining Dutch Boy White-Lead and Dutch Boy Lead Mixing Oil.
Everything considered, cost of application and length of life as well as cost per gallon, this paint is the most economical "flat" you can use. Its low cost applied to the wall comes from its quick mixing f a gal lon a minute), its easy spreading (like all white-lead paint becomes more fluid under the brush) and its high coverage (800 sq. feet to the gallon on smooth plaster). Its low maintenance cost comes from its
combination of extreme washahility and durability.
And it is durable, so durable that it is extensively used for painting concrete, stucco and brick exteriors, which it seals as well as finishes. It takes all the punishment the ele ments can give, defying the weather year after year.
That sort of sendee outside gives you some idea of how it behaves in side... how it stands up under re peated washing and other severe use. Also, it can he washed com pletely clean even after being inkstained, pencil-marked, grease
smudged, or
with shoe
blacking or mercurochrome.
Another advantage of Dutch Boy
White-Lead and Lead Mixing Oil
paint is its great beauty. It has all
the richness, solidity and depth
characteristic of a white-lead finish
...a paint handsome enough for even
the finest interiors.
DUTCH BOY
WHITE-LEAD & LEAD MIXING OIL
NATIONAL LEAD COMPANY
111 Broadway, New York; 116 Oak St.. Buffalo; 900 \T. I81I1 Sl,, Chicago; 659 Freeman Ave., Cincinnati; 1213 Vest Third St., Cleveland; T2Z Chest nut St., St. Louis; 2240 24th St., San Francisco; National-Boston Lead Co., 800 Albany Si., Bo?ton; National Lead 4 Oil Co. of Penna., 316 Fourth Ave., Pittsburgh; John T. l.ewi* & Bros. Co., Wideaer Bldg., Philadelphia.
Vol. 47, No. 3, September, 19.;*;
:u
Gut. 1i > t>
Talk about a flat paint! Here's one made right to your own specifications. Made with Dutch Boy White-Lead and a new companion product, Dutch Boy Lead Mixing Oil.
It's a flat paint that washes perfectly clean after almost unbelievable abuse. We submit in evidence the unretouehed photo at the right. This panel was first nailed to the floor outside an office door. For a week a stream of heel and toe traffic poured over it...hundreds of scuffing, scratching, grinding shoes.
Then we smeared it with grease. Stained it with mercurochrome and ink. Streaked it with pencil, crayon and lipstick. Daubed it with shoe blacking.
Soap and water washed a swath right through the middle of it as clean as a
hound's tooth . . . and without damage to the paint! (See photograph above.)
Paint that survives a test like this must also be durable. Further proof of its dura bility is its use for sealing and finishing ex terior concrete, stucco and brick. Used in side on plaster or other porous surfaces it stops suction and hides fire-cracks.
It has all of white lead's characteristic richness, solidity and depth, a finish beau tiful enough for even the finest interiors.
Its high coverage of 800 square feet per gallon, added to its quick mixing and easy spreading, makes it low in first cost while its long wear and easy cleanability make it low in cost per year.
Jit
*
NATIONAL LEAD COMPANY
111 Broadway, New York; 116 Oak St., Buffalo; 900 W. 18th St., Chicago; 659 Freeman Ave., Cincinnati; 1213 West Third St., Cleveland; 722 Chestnut St., St. Louis; 2240 24th St., San Francisco; National-Boston Lead Co., 800 Albany St., Boston; National Lead & Oil Co. of Penna., 316 Fourth Ave., Pittsburgh; John T, Lewis & Bros, Co., Widener Building, Philadelphia.
24
DUTCH BOY
WHITE-LEAD & LEAD MIXING OIL
The MODERN HOSPITAL
W
.
i *11 M mill]
i3i*jS
; :
\I ;<.
'
ill
ic k o u t any paint requirement
Pyou wish--and this is what you'll find: The flat paint to use is the
one made by combining Dutch Boy
White-Lead ivith Dutch Boy Lead
Mixing Oil!
Is durability a major considera
tion? Here is that exception among
flat paints -- one that is used out
doors as well as in.
/Its extensive use on concrete, stucco and brick exteriors is the best possible proof of its great dura bility. It takes all the punishment the elements can give, defying the
Expose a room to the weather? Ridiculous -- everything in it would be ruined. That is, almost everything. One thing wouldn't be harmed at all -- the beautiful Dutch Boy White-Lead and Lead Mixing Oil finish on the walls. This remarkable durable flat paint is just as much at home outdoors as in.
weather year after year.
That sort of service outside gives
you some idea of how it behaves in
side--how it withstands wear and
white-lead and lead mixing oil fin
ing: It stops suction and hides fire-
repeated washing. Also, it can be ish has the richness, solidity and cracks; and its high coverage of
washed completely clean even after depth characteristic of lead paints. 800 square feet per gallon, added to
being ink-stained, pencil-marked, It is a finish beautiful enough for its quick mixing and easy spread
grease-smudged or defaced with the finest interiors.
ing, makes it low in first cost while
shoe-blacking and mercurochrome.
Other advantages of this im
its long wear and easy cleanability
You will find, too, that a proved flat paint are the follow
make it low in cost per year.
NATIONAL LEAD COMPANY
111 Broadway* New York; 116 Oak Si., Buffalo; 900 W. 18th St., Chicago; 659 Freeman Ave., Cincinnati; 1213 Vest Third St.. Cleveland; 722 Chestnut St.,'St. Louis; 2240 24lh St., San Francicco; National-Boston Lead Co., 800 Albany St., Boston; National Lead & Oil Co. of Pa., 316 Fourth Ave., Pittsburgh; John T. Lewis & Bros. Co., Widcner Building, Philadelphia.
DUTCH BOY
WHITE-LEAD & LEAD MIXING OIL
26 The MODERN HOSPITAL