Document bMLzO5273bBx3njvp7p7o2Q0

UGLY DUCKLING TO SNOWY SWAN When you MODERNIZE, says architect Cameron Clark, give your surfaces CHARM that lasts TvrevBH before has there been such widespread interest iii modI' ernization. Repeal of the 18th Amendment starts thousands of renovations in hotels, restaurants, clubs and retail stores. Slum clearance projects in our big cities convert eyesores and public health menaces into habitations that are sightly andsanitary. Mortgagees put foreclosed properties into rentable arid salable condition. And thanks to the architect; these activities steadily raise the Nation's architecture to a broader and higher plane of excellence. Striking transformation at Southport, Conn. Pictured above1 is a particularly interesting type of modernization project completed a shoit while,ago at Southport, Conn, Pictured also is Cameron Clark, the architect who planned and Supervised this excellent remodeling job. The "Before" and"After" photographs quickly reveal that the architect wits ably supported in this transformation by the immac ulate, white surfaces of the paini job. Maintain architectural beauty with durable paint says Mr. Clark ; "In times like these," says Mr. Clark, "when properties must be operated and maintained at the lowest possible cost, the question of paint must he ncarefully considered from the up keep angle. "The architect owes it to his client , to specify long-lasting paint, and he should take c i see thatj the paint he specifies is actually used. "In order to provide money-saving protection, I specified pure white-lead and linseed oil for all outside work. For inside work we used the same lead mixed with Batting oil, 'which gives a sur face. that Stands up. under frequent washing and scrubbing." DUTCH BOY... the Architect's Standard for years Thepanels at the left show why architects prefer paint made with Dutch Boy White-Lead, Paint made with Dutch Boy doesn't crack and ^cnle--therefore does ifoi require costly burning and scraping at repaint time* Instead, fo wears down stubbornly by gradual chalking, leaving an excejfout foundation for new coats. Dutch Boy Wliite-Lead jlnpw comes as a quick-mixing paste that can be used for bjjth otlfotde gloss paint and inside flat work. For outside work you mix; it with Dutch Boy Linseed Oil. For inside work, with Dutch Boy Flatting OIL This ALL PURPOSE Soft Paste is Dutch Boy White-Lead of the' same high quality yon have always specified, changed only in form for gre'ater convenient#, NATION A I. LEAD COMPANY DUTCH BOY "CHEAP" PAINT \After mere thaa S year,. StiU-AJier 1% years. Sl>iU>r h goai Sat teU of wear. . ,. sameOhiocity.Painisaneio. ttuo, Cincinnati; 620 Wat Sttpe- 1and; 722' Chestnut Street. St. LouU; 2240 240i c; fialional-Bouan Lead Co.. 800 Albany Si., .cad' & Oit Co. of Pa., 310 4th Ay s ., Pitta.it & Bros. Co.. Widcner Bldg.,- Philadelphia. DUTCH BOY WHITE - LEAD .LINSEED OIL -- FLATTING OIL/^LIQUID DRIES --;|WALL; PRIMES' -- COLORS-IN-OIL v- KD-3073--Architectural Forum, March, 1S34M Tows Architectural Record, March TTtstss N 28325 gh